Women entrepreneur of the year 2021 by Business Connect

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Stunning ‘shentrepreneurs’ contributing to creating a better world December is here, and as it gets colder outside day by day, pulling out the sweaters from our winter wardrobe is what we are compelled to do. This unpacking of the winter wear from the closet has inspired me to derive words from a metaphorical tunnel in a similar manner to be used in this editorial note. But how does this relate to the business landscape? We will see it. After all, our valued readers are seeking sundry writings here and there, and I thought this time let’s do it differently. Likewise, as the businesses are back to their pre-pandemic levels yet again, the start-up space is bursting with the idea to perform differently, targeting the next-level growth stage. Targeting more expansion and investment in favour of their ventures, several business leaders are showcasing exemplary business acuity. And among such inspiring entrepreneurs, many women folks have upscaled their businesses with their resolute gaze on shaping better perspectives for the commonalities. Stimulated by it, our dedicated team came up with this neoteric edition- Women Entrepreneur of the Year 2021. The triumphs of women leaders featured in this exclusive issue represents the prominence of ‘shentrepreneurs’ who are shaping an enhanced entrepreneurial space that thrives on sustainable growth. In the light of this notion, the success story of Dr Katie Lau has been quite stimulating that propelled us to feature her on the cover page. Her extraordinary career trajectory took a sharp turn from being a professional swimmer to a successful aesthetic medical practitioner, which has made us highlight her profile at the forefront. Today, she has become an epitome of inspirational insights and a creative streak where her industry acumen guides her way to a ceaseless growth ahead. Dr Katie is an individual of high values with an aspiration to connect with people at deeper levels to affirmatively transform their lives. And just like her, there are several other ‘shentrepreneurs’ who have dedicated their competencies in the direction of adding substantial value to people’s lives. Undoubtedly, the accomplishments of the women leaders published in this edition will prove to be a motivating force for our cosmopolitan readership across the entrepreneurial space. Moreover, the entire team of Business Connect Magazine has been extremely touched by all the appreciation and recognition bestowed from its global readership in the form of feedback. Shaping this magazine into a relishable read took some strenuous efforts but our determination has made us stand out in this competitive landscape. At last, I would like to extend my due admiration to our diligent data analysts, fascinating editorial team, creative graphic designers and other team members working in the back-end to make this publication more insightful and exhilarating.

Kajal Dobhal kajal@businessconnectindia.in

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CONTENT

COVER STORY

Success Story

Lesson From Kylie Jenner’s

By The Gram LLP

The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation

MediPocket

A US-based medical maven pioneering an extraordinary health tech solution

Social Media Dissect

Aleena Gandhi, An Innovative Entrepreneur Weaving the Success Story of Brands with Social Media Dissect

Cuisine

Eating Habits Of Successful Entrepreneurs

Maatrom HR Solution

Hone up your staff skills

Tejas Detective Agency

Top 10 Strategies for hitting 6 figures in your first year of business

DR. KATIE LAU

Reforming The Norms of The Medicinal Aesthetics Market With Her Perceptive Approach

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Starfire

5 Powerful Strategies To Increase Your Online Sales

44 6

Ensuring Expertise And Trust

Technology

Page No. 10

An endeavour to create a difference

Lifestyle

A choice of HR partner for seamless business flow

Thinkhall Training & Consultancy LLP

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COVER STORY Dr.KATIE LAU Founder Dr. Katie Clinic

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Dr. Katie Lau REFORMING THE NORMS OF THE MEDICINAL AESTHETICS MARKET WITH HER PERCEPTIVE APPROACH

Kajal Dobhal | Business Connect

s there any industry where women have not been able to make an astounding impact out of their presence? The obvious answer is — no! Here and there, we are witnessing women with indomitable spirits emerging as exemplary leaders, trend-setters, innovators, revolutionaries and a lot more. In the world of disruptors, female leaders are excelling with their intuitive and inspiring approach that has caused a stir across the business fraternity. Making a fervent search in the profound pool of women entrepreneurs who are transitioning into outstanding groundbreakers, we have brought to you a vignette of a sportswoman turned doctor. Though her childhood dreams never induced her to become a doctor one day, the detour in her career trajectory proved to be the most substantial happening, as she claimed. The prominence that she owns today is the result of her unwavering hard work, perseverance, and single-mindedness, making her the perfect fit to be featured in this special edition. This exclusive cover story depicts the success story of globally reckoned aesthetic medical practitioner— Dr Katie Lau. Her well-acclaimed clinic is located in Hong Kong but has become a credible one-stop destination for non-invasive cosmetic procedures. Her journey as an aesthetician began after she graduated from the University of Hong Kong in 2006. After which, she commenced an internship at a public hospital while pursuing training on basic surgical procedures. As Katie was actively engaged there, she acquired extensive experience that was about to become a stepping stone to her prospects.

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After a few years, her endeavours to add substance to the cosmetic space propelled her to start a career trajectory here in 2011. She started by collaborating with various organizations as medical practitioner to get a deep dive into the nuances of this space. And after she had bagged years of enriched experience while working with worldclass professionals, Katie decided to serve this space singlehandedly. She incorporated Dr Katie Clinic from scratch in 2017 to serve her patients with heart and soul. Since embarking upon an entrepreneurial journey, her focal point has always been — ensuring a balance in her personal and professional life while uplifting her clinic’s service standards in leaps and bounds, and making sheer justice to her global reputation with every case she handles.

CONTRIBUTION TO THE ATHLETIC REALM Katie Lau is not only an adept and eminent medical practitioner. She also possesses yet another identity as a seasoned athlete who aced in swimming competitions at national and international levels. Earlier, she was a swimmer who began her competitive training at the age of 8 only. Her dedicated hard work paid off when she became a recipient of a 4×100m Freestyle Relay silver medal in Hiroshima Asian Games 1994. She is also recognized in the 100 meters Butterfly swim race who performed incredibly as a Hong Kong record holder for nine consecutive years, from 1993 to 2002. In the year 1993, she was ranked 16th as the world’s phenomenal female swimmer that granted her the acknowledgement of being the first Hong Kong Swimmer to be enlisted in the world ranking.

Though medical aesthetics is quite a competitive market where the Hong Kong Government doesn’t even allow promotion or marketing of such services, Katie wanted to create a stable pool of patients who could always reach her out for the excellence with which she serves every single individual who steps inside her clinic. And today, owing to the ‘word-of-mouth’ marketing only, she has become a worldwide recognized aesthetic practitioner.. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Addressing her marvellous journey as a woman athlete, Katie affirms that sportsmanship is an indispensable part of her DNA and active participation in sports has inspired her career as a medical practitioner in many ways. She proceeded ahead to reveal, “Being a sportswoman, I never intended to seek a comfortable, desk job. My high energy levels always stimulated me to do something out–of–the– box, pushing me beyond my boundaries. Hence, broadening my horizons, I decided to become a aesthetic physician, where I can dedicate my time and stamina to transform the lives of millions of people affirmatively.”

WHY DR KATIE CLINIC? The cosmetic clinic incepted by Katie Lau is not just a place where people get the transformation of their physical features, but owing to her compassionate nature, patients leave the clinic with altered personalities too. Katie reminisced about the time when she became adamant to choose aesthetic practice as her ultimate resort, claiming it to be her best decision ever. She aspired to commit her skills to healing people that gives her a sense of contentment and relief. Her efforts were never just to prescribe some medicine to patients but to allow them to feel elated by healing their psychological structure too. This is what immensely motivated her to pursue a successful career in the medical aesthetics market. While practising in this space for years, Katie realized that a large number of the ‘imperfections’ pinpointed by her patients were the outcomes of many societal or other external factors. Peer pressure was the most common cause behind people knocking on the doors of aesthetics doctors. She avidly believes while focus on beautifying external features, fixing internal issues is equally instrumental for personality development. With this noble intention only, she calmly counsels her patients with some insightful talks and customized plans to amplify their highs and lessen their lows. Moreover, while proactively working in private institutions to gain experience allowed Katie to identify some pain points where many players were heavily into promoting tech advances, rather than rendering apposite solutions to patients. Many private clinic owners were not even from medical backgrounds, which showcase their business-centric attitude. But Katie setup her venture with values that revolve around the holistic care of patients. Starting this clinic, she strives to establish a newfangled aesthetic philosophy where patients’ overall well-being has to be the priority. Katie’s intriguing vision is all about treating a human being as an individual who needs utmost care, attention and compassion, in lieu of dealing with him as a body with structural deformities. The phenomenal female entrepreneur takes extreme delight in being a game-changer in the space with her ‘human- centric’ ideology. Acknowledging her job as of a sculptor who can remodel someone’s external appearance alongside mending his mental chaos is what she relishes the most and what we would define as her venture’s differentiating factor too! 13

INSIGHTS INTO WOMEN’S PARTICIPATION IN ENTREPRENEURIAL SPACE When asked to share her thoughts on women’s active participation in the business world, Katie Lau states, “The world is changing at a faster pace. Today, women’s roles isn’t limited to household chores and taking care of family only. I have seen cultures that support men sitting at home and taking care of their children where women steps out of their homes to earn bread and butter. Undoubtedly, it is so interesting to watch. For establishing this sort of liberty, our education systems have proved to be significant and gender equality has started being accepted at every nook and corner of the world. Women have their own sets of strengths, where their emotional power help them overcome any barriers they face. Definitely, the business world could be benefited in countless ways by more and more involvement of women enthusiasts.” SYNCING WITH MARKET TRENDS Keeping abreast of patients’ demands and market trends is also an aspect at which Katie’s Clinic is cutting an edge. Apart from expanding her clinic’s operating facility to a bigger area, she is persistently into bringing new technological solutions to add substance to her efforts. Such as hair rejuvenation treatment, skin, gynecological tightening treatments etc. have attained mass popularity nowadays, where the founder has launched tech-laced services that can make a difference for patients, both males and females, in dire need of relevant services. Just like this, many-body remodeling treatments have been introduced by her lately, and it will keep scaling up in future. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

ACHIEVEMENTS AND ACCOLADES SO FAR

LEADERSHIP STYLE For Katie, being empathetic and considerate are the factors that define her leadership. She never feels like a boss at her workstation, rather behave like a mentor or motivator that encourages her team to give their level best while performing. She always maintains an ebullient environment at her workplace which her employees relish the most, and prefers her clinic to serve above its peers.

Katie’s motto has always been fixated on - once her patient, a friend for life! And her actions resonating with this motto have efficiently helped her earn faith of her patients. The impact scale of her venture can be evaluated from the fact that if a patient enters her clinic for dermatological rectification, he and even his respective family members couldn’t help but notice the flow of positivity pouring into their lives. The amount of magnified confidence and optimism is quite visible among the patients who have reached Katie for their respective concerns, grabbing eyeballs across the industry. It is quite an exhilarating recognition in itself. And for the influential female leader, the most considerable achievement she takes pride in is her love and support from her patients. Not just this, the leading lady has attained several recognitions in the form of international awards from across the countries such as the UK and the USA. Also, she happened to be a proud speaker at the Korea Derma Annual Meeting in December 2020. Here, she spotlighted her wisdom on “Skin Saving Pearls: Combating What’s Under And Above The Mask.”

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GLIMPSES OF THE FUTURE OUTLOOKS Apart from redefining the way aesthetic medicine works, she aspires to set benchmarks across the industry. For her, business expansion has never been on her bucket list, but dispensing the seeds of her acquired knowledge and experience via classes, seminars, etc. is definitely what she will be dedicating a majority of her time in future. On that note, she wishes to write a book and start her own YouTube Channel, where she can share her know-how’s, indepth insights, patients stories, different scenarios or encounters and many more. Indeed, her future plans are quite commendable where she wants to bring her knowledge of better use to this world.

A token of advice to fellow entrepreneurs I am an avid believer of the ‘no pain no gain’ philosophy as for me, hard work always does it all. I have seen diligent efforts transforming into impressively successful careers for many. Also, if you want to reach greater heights, you owe to sacrifice your comfort for it. As the modern world sees surging numbers of women entrepreneurs, we all should collaboratively offer an equal platform to both towards progress. Nature has bestowed unique capabilities to both genders, hence; they should identify and utilize them in their favour accordingly. Dr. Katie Lau ( The Founder of Dr. Katie Clinic)

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Success Story

LESSON FROM Kylie Jenner’s Success Story

Kylie Jenner has authoritatively become the most youthful individual to arrive at a very rich person status, there’s been no deficiency of individuals “getting down on her” about web-based life for her not exactly humble beginnings. We should make one thing clear as it so happens. That sort of conduct is terrible. At whatever point anybody makes any small amount of progress, there will consistently be twelve others disclosing to them that they don’t merit it.

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WE SHOULD DO SOME MATH Kylie was worth roughly $5 million of every 2015 when she turned 18. In almost a long time from that point forward, her total assets have soared to $1 billion, making her the most youthful extremely rich person on the planet. That is a 19,900% percent expansion. That would resemble having $10k today and transforming it into $2 million by 2023.

The following top worker in the family is Kim, who is worth around $350 million, the path not exactly 50% of what Kylie’s worth in spite of being the impetus for Kardashian distinction. Kendall, the kin nearest the Kylie in age who teamed up with her on many brand bargains, is just worth $30 million. The most youthful individual from the family makes more than every one of her sisters consolidated. How Kylie become a very rich person? It was by a progression of savvy business choices that utilized developing patterns and advances to make her realm into what it is today. HOW KYLIE MADE HER MONEY The Kardashian faction made their presentation in 2007 with Keeping Up with the Kardashians. Aficionados of the show were in a split second enchanted by the family’s sumptuous way of life, delicious dramatization, and sweet family minutes. Kylie was 9 years of age when the show debuted, and in spite of the fact that she didn’t show up regularly in the show’s initial years, she fired taking up increasingly more of the spotlight as she became more established. By 2014, she was making a detailed $500,000 per scene. That is a great deal of cash, yet it’s not even close to $1 billion. That is the thing that her faultfinders neglect to recognize. Kylie didn’t

simply show up on her family’s network program, working up dramatization swinging on stripper shafts or absently looking on her telephone. She’s been hustling since she was an adolescent. At age 11, Kylie made 100,000 on an underwriting bargain for Kardashianthemed nail shines. From that point forward, she’s displayed and embraced endless brands like Puma and Topshop. She additionally worked together with top apparel brands to make their own style and magnificence assortment called “Kendall + Kylie.” Kylie’s endeavored to construct an after and a brand that most computerized advertisers can just dream about. She has direct access to more than 128 million individuals’ Instagram takes care of, and endless individuals set out to duplicate her tasteful decisions — from her bodycognizant design style to her out of control hair hues to even her broadly plumped lips. Her life is her image. That is the eventual fate of expert life. Individual marking through online life is everything.

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brands and show them to the world. Also, perhaps that is the reason individuals are so threatened by Kylie’s prosperity. This is on the grounds that they understand that their own reasons are all B.S. You needn’t bother with a director or a PR individual to assist you with getting your foot in the entryway. It’s everything on you. In the event that you come up short, this is a direct result of something you did, not on the grounds that you didn’t have the chance. Does having a renowned family help? Correct. Is it essential for progress? Not under any condition. Your life is what you think about it. Presently, like never before, there is an open door for any individual who needs it to get their cut of the pie. Thus, in case you’re one of those console warriors whimpering about Kylie’s “benefit” and never helping to promote your own prosperity, it’s an ideal opportunity to get genuine about what’s truly keeping you down.

“

All right, so your next analysis is most likely that that Kylie originated from a rich family, that she had focal points that all of us could just dream about. On the off chance that that is the situation, for what reason isn’t each Kardashian/Jenner worth $1 billion?

In her meeting with Forbes, Kylie recognized the enormous job that online life has had in her prosperity.

Social media life is a level playing field. Dislike the film or music industry where you have to have associations or sit tight for another person to give you a possibility. There’s no guardian revealing to you that you can’t pursue your opportunity at fame. Social media life has given every one of us a once in a blue moon opportunity to develop our own

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AALIYA AMRIN, EMAN BATLIWALLA & DANISHA KOHLI The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation Puja Bhardwaj | Business Connect Brimming with innovation and creativity, Aaliya Amrin, Eman Batliwalla, and Danisha Kohli are unique in the landscape of digital with their shape-shifting work in the field of content creation. They are the ‘creative masterminds’ of By The Gram LLP (BTG), a content studio and the go-to partner for content needs of clients ranging from fashion, beauty, lifestyle & film globally. Incorporated on 23 January 2021, BTG is a strategy-driven company that lives at the intersection of creativity & tech. The core motivation behind the inception of the company was to invent a new-age solution for new-age requirements, different from traditional ad agencies or marketing firms. Besides, the focus areas also include adding substance to a brand’s identity, doing meaningful story-telling, and creating strategies for brands that straddle purpose & profit.

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In a world where your voice is your command, facial recognition is your ID, finances are at your fingerprint, and you tell your lives with emojis - why should your content be any different? BTG is here to inspire and enable you. We’re unclassified in a cluttered agency landscape. We build interfaces where humans can touch technology”, shared one of the leading women of the firm.

Eman Batliwalla Partner

EXCLUSIVE SERVICE PORTFOLIO

• • •

BTG designs smarter ways to use simple things and even simpler ways to use smart things. As far as the dream is concerned, it is to create the narrative, one that talks back. As a brand, you don’t have to choose between purpose and profit. Here is a list of the major services to support you to do both: www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

•

Identity Content Development Visual Direction

Social Media Management

THE INSPIRING JOURNEY By The Gram LLP is a company helmed by three female co-founders. What started as a tiny start-up in their living rooms in Mumbai very soon expanded across Hong Kong, New York, London, Dubai, and so on. They now service clients globally having a back-end team of thirty full-time employees. Their beginning collided with the rise of streaming platforms in India, but today sees a different picture. BTG is the go-to partner for clients like Netflix India, Dharma, Tiger Baby, etc. Moreover, the BTG team got the opportunity to work with some of the best clients, a lot of whom happens to be women creatives. They get to learn and be inspired by them every single day. EVALUATING THE IMPACT OF BTG

The largest impact has been the shift the team has created in a market like Mumbai specifically. They reinvented the wheel of content, the way it’s produced, and the way it’s being served. We have begun to witness short-form content production companies everywhere, whereas that wasn’t the case three years ago. Clients are now more aware than ever and they demand meaningful short-form content, produced sustainably without long billable ad agency hours, and receive custom-fit solutions.

Danisha Kohli Partner

‘SMART WORKING’ IS THE KEY

The biggest audience today; Gen-Z was born surrounded by technology, which makes them and social media marketing a natural fit for each other. BTG is a strategydriven company that lives at the intersection of creativity & technology. And the technology part is ‘working smart’. This has been the key to a lot of their success.

LEADERSHIP STYLE

In a largely remote world, the trio has learned about technology completely to keep them connected and collaborative, especially since a large part of their work is so creative. They are also a lateral structure with very little hierarchy which they do believe has been working for them.

A FOCUSED AND ENTHUSIASTIC WORKFORCE

The work BTG does often fuels them in ways that they never expected. Each project is a brainchild that they see through to the finish line. There’s immense gratification to be gained at the end of the process which they do attribute to having a focused and enthusiastic team.

ROADMAP AHEAD

Ever-evolving, and consistently reinventing the wheel.

TIP FOR ASPIRANTS Think big picture!

Aaliya Amrin Partner

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Dr. Priyanka Mathur A US-based medical maven pioneering an extraordinary health tech solution Kajal Dobhal | Business Connect

he Covid-19 crisis has been an eye-opener for everyone around the world. Simple aspects of life that we took for granted made us realize their significance during unprecedented times. Intellectuals from different industries came forward to recognize the shortcomings and major failures of the global healthcare systems. One such expert in the healthcare sector is Dr. Priyanka Mathur who was overwhelmed to see her patients suffer due to the inability to access the right care. This allowed her to update her pre-existing software application – MediPocket to reform the norms of the healthcare industry. She avidly believes that as a seasoned medical professional, it was her humble duty to contribute in one or another way to stimulate the waves of change across this space. Hence, a ‘technical AI initiative’ was started by this considerate ‘doctor turned entrepreneur’ with a ‘non-technical background’. This inside story depicts her mission, vision, and several attempts to revamp the healthcare sector which we found quite intriguing.

THE INTRO

MediPocket is an integrated healthcare application that offers numerous solutions under the same roof. Owing to address the pain points existing across the health care system, initially, the product was developed targeting the US markets only. Then, a pandemic happened and she realized that it is not just the US health industry, but every country across the globe needs a revolutionary healthcare solution like MediPocket. “We recognized how the global healthcare system needed to be equally efficient for ensuring healthy populations,” states Priyanka the motive force behind this venture.

A BRIEF OF THE LUMINARY

Priyanka is a well-acclaimed, trained doctor who has worked across countries like the US, Russia, and India. She was born and brought up in India and pursued her medical studies and internship from Russia. Later, she returned to India to practice her knowhow for many years, before eventually settling in the United States. During her career trajectory, Priyanka was immensely exposed to three different healthcare systems that helped her identify the vacuum or major gaps. She realized that how countries across the globe thrives on inappropriate healthcare infrastructure that was evident in the Covid-19 induced pandemic. Thereby, she became adamant to bring a comprehensive solution that can assure absolute healthcare to different populations globally. “When pandemic of such a magnitude hit the world altogether, no armies or weapons can help in such scenarios. Only advanced healthcare systems can allow us to make a difference,” emphasizes the female entrepreneur.

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were sitting in your own country you can curate a specialized treatment where your own health care provider can collaborate with the specialists from another nation for better treatment.

THE MISSION

Care, Connect and Cure— is the mission statement set forth by Priyanka speaking volume of her flagship product. “We care for people to connect them with the right specialists with an effort to offer a perfect cure via our advanced AI platform,” how Priyanka quoted

DOCTOR AI

Doctor Ai is an AI-driven cross-border specialty care offering by MediPocket only. It has a splendidly formulated feature that will revolutionize the whole healthcare space with its exclusivity. Whenever we come across some healthcare issues, search engines are the sources we seek help from in the first place. This scenario is extremely hazardous as in most of the cases people are misled to incorrect health information, and sometimes even opt for misleading treatments too!

her mission.

WHAT MAKES MEDIPOCKET STAND APART?

MediPocket has been formulated by accumulating the firsthand experience of industry experts with the patients, where the valuable insights shared by them facilitated the development of this integrated global solution. “Though doctors are heavily into patient care rather than supporting the designing of the solution, their active participation can add major substance to any solution that can prove to be an impeccable offering,” explains the leading lady about the active participation of world-class doctors in the development of this one-of-a-kind product. The industry acumen of such professionals ingrained in this application is what gives it a leading edge in the market. Aligning the power of health and technology, MediPocket has been envisioned to be a revamping health care solution that can be substantial at a global scale.

The inspiration behind introducing this exemplary feature was Priyanka’s personal experience with her beloved sister who was heavily misguided about her unhealthy state into believing that she has last stage cancer. And what was the source? Of course, the pool of profound knowledge — the internet? It was then she realized the adversities of the global population relying on information available online for their health and well-being and decided to inculcate such in-depth knowledge in MediPocket in the form of Doctor AI, but with immense precision under the supervision of industry experts.

The major vertical that MediPocket focuses on is affordability and accessibility. For the past two years, it has been keenly working on its affordability vertical, only serving the prescription operations across the US- market. The pharmacy prescription domain has a regulation on quality but no restrictions to manage the prices, leading to major loss to the patients. Here, MediPocket has been playing its trumpet to ease the scenario by allowing the patients to compare and reach out to the best-prescribed pharmacy for medicines at quite competitive prices by using Free MediPocket Rx Discount Card to help save up to 90% on the medications, for this they partnered with 75,000 pharmacies across USA, Hawaii and Puerto Rico.

To sum it up, Doctor AI is a ‘doctor mimicked virtually’.

Via this app, comparing the prices and ordering a prescribed drug at the doorsteps has become as easy as ordering food online. But, as MediPocket deals with highly-regulated segments i.e. of prescription medicines, it is HIPAA compliant where operations are performed crossing 8 security check-points. It allows them to ensure end-to-end encryption were from order to delivery every step complies with security functions. Owing to its high-security touchpoints, MediPocket has been verified and approved by California Pharmacy Association, which Priyanka claims as a ‘star to their collar’.

Partnered with best USA hospitals MayoClinic, UCLA, MSK, Boston Children Hospital, Cedars Sinai, Stanford Health are few best ones MediPocket is working with to provide concierge services for international patients by matching them to one of these best hospitals.

Here, witnessing a 2D-image on the screen, a person can just point the part of the body with the symptoms, followed by curated questions and answers and the ‘algorithms’ will allow it to gradually reveal the true disease probabilities based on the insights and knowledge shared by globally acknowledged doctors. It will then match you to the right specialization, book appointments, and be able to video consult with top USA specialists by sitting in India. The platform also provides the ability to add your local doctor to the call with USA specialists to curate the best treatment plan.

Primarily, Dr. AI - the symptom checker and video consultation with top USA specialist features will be availed for the Indian population but a year after, it will be launched all over Asia and then will be expanded globally.

Now, MediPocket is all set to be launched across the globe to various countries with a steadfast vision to establish a philosophy- ‘Healthy world makes the healthy nation’. Accessibility to the right healthcare is crucial for this vision to come true. Harnessing the power of proliferating technologies in its favor, this platform will be ensuring ‘specialty care connectivity’ to various nations. “ We know the quality of healthcare that is provided in the US has always been matchless, making it the last resort for ultimate treatment procedures. But at the same time, it is not easily accessible to everyone due to several factors— financial constraints being the prominent one. Similarly, several pain points like these have been collected and addressed where specialized healthcare of any nation is assured to a person from any country at just a simple click!,” states Priyanka.

MediPocket has opened preregistrations for only the first 20,000 and they can request a consultation with the top USA specialists starting November 1st, 2021

The noteworthy point is the panel care that MediPocket poses 25

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Aleena Gandhi, An Innovative Entrepreneur Weaving the Success Story of Brands with Social Media Dissect Puja Bhardwaj | Business Connect A Dissector during the day and a Social Media trainer by the night, Aleena Gandhi believes in growing, by connecting with her audiences and sharing her knowledge! Renowned in its name and unique in its way, Social Media Dissect is a pioneered name extending beyond innovation in the digital space and spawning a fresh perspective to brands’ message with its integrated solutions. The company is a brainchild of an Instagram Growth Strategiser, a Marketing Enthusiast, and a Budding Entrepreneur, Aleena Gandhi, who founded the company three years ago. Since then, Dissect has grown to become a renowned disruptor in the digital space with a massive presence in social media and incredible reach across the world. Dissect is presenting brands a platform to showcase their best work and calling out the rampant plagiarism present in the industry. They dissect and review everything ranging from digital content, offline content, TV commercials to print ads, guerrilla marketing, and beyond. The ultimate goal of the Dissect team is to educate consumers on what makes campaigns great, how the different aspects of social media work, and the nitty-gritty of the industry. They seek to empower marketers by helping them put their best foot forward with our integrated solutions. They offer consulting services to their partner brands and work closely with them to amplify their campaigns on social media through events and workshops.

MORE ABOUT THE LEADING LADY

Aleena Gandhi is an innovative young leader with an always learning attitude, an author, TedX Speaker, Consultant, and Trainer. An inspiring female entrepreneur who embarked on a mission in 2018 to educate consumers on what makes campaigns great, how the various components of social media function, and the industry’s necessities. Aleena always had an eye for reviewing content, which propelled the founding of her company. In her six years of journey, Aleena has worked with several brands in boutique marketing agencies before creating her own social media team. Her main job at this agency was to research work done by other brand pages and look out for content misses and gaps in the industry which inspired her to build a business out of this. We offer consulting services to our partner brands and work closely with them to amplify their campaigns on social media through events and workshops. On the other side of our company, we also help businesses manage and grow their social media effectively by providing 360-degree marketing solutions for brands which include strategy, content, design, website, Ads, SEO and so on. We work across an array of brands and industries like travel, food and beverage, health, furnishings and tech to name a few. Some of the clients with us currently include The Renaissance Mumbai, Persian Darbar’s Oishi Oishi, Ripple Tea, Galaxy Basmati Rice, The Vibrant Group India, Mauble.

Aleena Gandhi Founder & CEO

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THE GENESIS: HOW IT ALL STARTED

While building her career at another digital agency, Aleena observed the business landscape of content & consulting around social media content & marketing, she could see a clear whitespace. She felt the need for expert content around social media trends, statistics, and usage but the industry was most definitely lacking it. Therefore, she used this need-gap to give cohesive solutions she couldn’t find in the market to benefit the new-age, tech-savvy audience. That is how Dissect was born, to help brands with research and recommendations to benchmark their social media performance relative to peers and competitors. The page initially started off reviewing and researching brand campaigns on Instagram. After a year, she received several positive responses on Instagram, and a slow but steady loyal follower base, which is when Aleena decided to quit her job and focus on the brand. Later, as the brand grew more successful, she expanded to other platforms, created a website, and hired a small team.

OVERCOMING THE CHALLENGES

As the industry adapts to the changing habits of the customers, Aleena and her team have witnessed a number of significant challenges in the media sector. Everybody is a content creator. A diverse set of curators and brands assume the role of influencing and broadcasting for consumer attention using novel ways to do so. To stand out and give the brand a unique identity was a tough challenge they had to overcome. Digital transformation has a notable impact on employment, creating a demand for the constant need for learning and teaching. As a thought leader and industry mover, Aleena made conscious efforts to constantly curate content that gives lifelong learning to keep pace with the evolution of technology.

FROM THE FOUNDER’S DESK

One of the key distinguishing factors when it comes to Social Media Dissect is our, ‘Copyland’. With no strict guidelines, it became very easy for companies and agencies to copy original work created by other brands. With Social Media Dissect, I managed to successfully throw light on this issue and ‘shame’ the plagiarists on our social media platform. Along with this, reviewing campaigns by brands across online and offline platforms became an important role played by the page as the audience would keep watching the space to see who has done what. Another thing that sets us apart is that we have a face to our page and a more personalised experience. The audience relates to us because they know who they are communicating with and the content has some value as it is from first-hand experience.

THE CREATIVE WORK CULTURE

Aleena comes from 6 years of experience in working at various agencies. And given her experience, when she was building her own firm, a couple of things were clear to her from the get-go. The most important part is that creativity comes first. This means anything that hampers it, it is avoided. In the media agency business, over-work stretched deadlines & under-staffing is a commonplace and its well-known what stress does to creativity. So, the management ensures that people are able to give their most

creative self, by giving space for worklife balance. Moreover, you cannot be too controlling or micro-managing creativity, right? So, while Aleena sets the tone and broader project timelines, she empowers people to speak their minds. After all, diversity & versatility of thought process is why an agency stands out. “Dissect is what it is today, because of our team. Because they make their presence felt by sharing their wonderful ideas, day-in, day-out”, Aleena proudly shared.

MILESTONES & AWARDS ON THE WAY

Starting 0 followers in 2018, today Social Media Dissect’s content in the format of the reels has garnered over 5.4M views and helped the team achieve over a 145K followers base in the last 3 years and an exceedingly well-engaged audience. Here are the major achievements of this young and dexterous tycoon: •

•

Social Media Dissect has been honoured with the ‘Best use of Social Media for Content Distribution’ award for its ‘Copy Alert’ campaign by the Afaqs Foxglove Awards 2020. Aleena Gandhi has been declared the winner of the ‘Social Media Superwoman’ category by Social 27

•

Samosa in 2020. Having a full-page coverage on the FORBES magazine about Social Media Dissect and the leading lady was another big achievement.

Along with this, many features in and collaborations with renowned publications and online pages like ‘Yougotthizofficial’, ‘Startup Pedia’, ‘TedX Co. Ep.’, The Thinkpreneur’, etc. have been a major part of the increasing fame received for Dissect.

WHAT’S NEXT FOR THE COMPANY?

“If you look at focussed social media management, there are very few agencies that are not compromising on the creative side of their work at all. We want to make the most of this opportunity and offer this as our marquee offering to clients. Our brand collaboration roster for this year includes some brands like Amazon Prime Video, Disney + Hotstar, Slay Coffee, Too Yumm, Future Generali, Neeman’s, Plum Goodness, etc.”, shared Aleena when asked about her future plans for the company. “It has been a long and difficult journey, but one of joy and fulfilment and this is just the beginning”. Aleena Gandhi www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Cuisine

EATING HABITS

OF SUCCESSFUL ENTREPRENEURS

This is devoted to all the ladies and men in business, which is clearing their own innovative way. Being devoted to an effective business can now and then push you off course with regards to your wellbeing, body, and nourishment. Be that as it may, it is significant not to disregard a monstrous part of your life, which will prompt long haul benefits.

A solid psyche and body will help lead your organization to progress so here are a couple of basic fixings: Enable your morning meals. Some may guarantee the absence of time, others basically don’t organize their dinners yet breakfast is the ideal method to confront a bustling day. That first dinner of the day will help support your fixation and center for the duration of the day and forestall weakness. Plan to get the correct mix of supplements by including complex starches in addition to a decent wellspring of protein just as sound fats. A couple of intensity breakfast models:

•

Pounded avocado on wholegrain or spelled toast with disintegrated feta and pumpkin seeds.

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An overnight container of oats with normal yogurt or soy yogurt, chia seeds and berries.

•

Cut bubbled egg with curds and vegetables, all enveloped with a whole-wheat wrap.

Keep it convenient: On the off chance that you don’t have the opportunity to hit the shops, at that point pick online markets that convey to your home or office. Ensure you keep solid nibble choices around your work area or at the workplace. Absence of time is not; at this point a reason so preparing to make an advantageous climate helpful for good eating is vital. Least demanding tidbits to have around included natural product, cleaved vegetables, nuts, dried organic product, and solid café that contain close to 10g of fat and 15g of sugar per 100g. Remember a sound plate division in any place you go out on the town: One thing that I request that every one of my customers do is to envision the solid plate dissemination any place they are: 1/2 your plate to incorporate an assortment of vegetables, 1/4 protein, and the other 1/4, a sound selection of starches. This is perhaps the least demanding technique to ensure you are getting the correct proportion of supplements at supper time.

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else or a post-meeting exercise at night to loosen up and distress.

Ensure you get enough iron and magnesium: At the point when your body’s iron stores are low, exhaustion and cerebral pains are the basic indications. Iron is expected to convey oxygen in the blood to all your body’s tissues and organs. Great wellsprings of iron incorporate meat, liver, fish, poultry, dried organic product, raisins, dim green verdant vegetables, for example, spinach, entire grains, and vegetables (beans, peas, lentils…). A few investigations have likewise proposed that low degrees of magnesium cause weakness as it is required to utilize food and help in controlling glucose levels. Great wellsprings of magnesium incorporate entire grains, fish (salmon), nuts, pumpkin seeds, spinach, dark beans, and naval force beans.

Abstain from drinking your calories: Business suppers and after-work beverages can be visited where you can stack up on pointless calories from liquor. I normally propose a stipend of close to 4-5 standard beverages for every week and maintaining a strategic distance from unhealthy beverages, for example, brew, soda pops, and squeezes as blenders. Caffeinated drinks are a “no-no” on a pioneering diet as they basically give your body only a blend of caffeine, energizers, and sugars that your body can manage without. The promising increase in vitality is brief consequently the over-guilty pleasure; you wind up drinking more. The high caffeine centralization of caffeinated beverages can likewise prompt reactions, for example, apprehension, sleep deprivation, fast heartbeat, and expanded circulatory strain.

Timetable your exercises simply like some other gathering: Devoting time to practice is basic to keep you fit and maintain a strategic distance from the extending waistline because of extended periods of time in the work area. Taking a break and taking a walk is additionally an incredible method to build your accidental movement and revive your brain. In case you’re away going on business, utilize the hotel gym (in the event that you do approach one) with a brisk exercise before anything

A very healthy body and the brain are vital to a successful entrepreneurial journey where you are wellfuelled to handle the difficulties that will cross your way.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

AN INTEGRATED HR TECH PLATFORM FOR GLOBAL JOB OPPORTUNITIES Techfynder is helping companies around the world to hire professional talent using a simple subscription SUBSCRIBE

Why we are different? The Techfynder service allows businesses and agencies to search specific criteria like:

Experience, Skill Sets, Rates, Location & Availability You can then contact that person directly within this dedicated platform. From here you can download their profile, arrange interviews and communicate with other through chat. You can also shortlist candidates to review them afterwards. All of this is done via a Subscription that can be tailored to your requirements or upgrade to a fully managed solution with a Strategic License. Our AI-based technology matches your requirements when you post a job, here you can view applications but also the suggested ones too.

www.techfynder.com 31

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Maatrom HR Solution

A choice of HR partner for seamless business flow Kajal Dobhal

s the present scenario puts a multitude of complexities in the business ecosystem, the significance of outsourcing services has become instrumental to enrich the businesses with smooth workflow. In this direction, HR Function outsourcing has gained masspopularity in the past few years. HR outsourcing grants a plethora of benefits to an organisation. From maintaining an out-to-out balance between cost efficiency to employee development, an enterprise can absolutely put intense focus and time on enhancing its core business. With the steeping demand of HR functions outsourcing, several service providers have set their feet in this space to make a difference. Maatrom Solution is such an organisation that is scaling greater heights while being substantial to the business community in a sophisticated manner. Under the discerning stewardship of Mahalakshmi, the Founder and CEO, the company is witnessing growth in leaps and bounds. In a virtual session with her, our team conversed about several facets of her brainchild.

A GLANCE OVER THE BUSINESS PORTFOLIO

An end-to - end HR service provider, Maatrom Solution, has become a preferred partner of choice for several businesses to manage their recruitment, HR Payroll, Hr Statutory and training related requirements. With its gamut of HR services that comprises of Recruitment &

I Business Connect

Mahalakshmi M Ambuli Director & CEO

Staffing, HR Payroll & Statutory, Organisation Development, Training, Coaching, HR Policy, Performance Management, Talent Mapping and Corporate Social Responsibility, the dynamic enterprise has carved a niche for itself in this huge industry. Their exemplary service offerings are majorly based on robust concepts and industry-acumen, accumulated from insights gathered over 22 years of Domestic and Overseas experience. So far, their exclusive clientele includes enterprises from industries like IT, Manufacturing, Architect and Interior Designing, Banking and Financial Institutions, Auditing, Automotive, Retail, Insurance, Education & Training. Till now, the company has effectively been able to recruit more than 2000 whitecollar candidates in diverse sectors. Maatrom Solution is a unique endeavour to make an affirmative impact on society. Mahalakshmi, after being employed as an active environmental Engineer, laid the foundation stone of her entrepreneurial venture with a vision to facilitate talented individuals to meet their aspired career prospects. After tying the wedding knot, she got a chance to accompany her husband on an overseas work assignment, where she experienced multicultural environments in various cities of the USA. This scenario bestowed her with appropriate exposure and immense confidence that propelled her to turn her dreams into a living reality. Thereby, Maatrom Solution came into the existence as a result of Mahalakshmi’s unwavering determination, based on the concepts and proficiency that emerged from the insights accumulated by over two decades of national as well as international industry experience.

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ARCHETYPAL VALUES

COPING WITH THE UNCERTAIN TIMES

As the company deals with the most sensitive aspect of a business i.e workforce, it becomes imperative to establish the core values that can serve justice to the business’s fundamental requirements.

Maatrom Solution has been a motive force behind the success of several of its clients’ businesses. It has successfully imparted different services to many organisations even amidst the chaotic reign of the COVID-19 induced pandemic. It displays the vitality of the work culture that has been incorporated with some unique approaches and business philosophy, adept enough to sail through the unfavourable times. Some of the major aspects that allow the company’s workflow to stay efficient and seamless even amid uncertain times have been enlisted below—

“We honor our commitments and conduct business in a manner that promotes transparency, respect, honour and trust,” enunciates the Founder.

• Flexibility and transparency in work hours. • Allotment of performance inclination & interest, apart from their skills. • Open communication & job rotation. • Recognition programs based on sheer performance • Employee development where each individual gets the chance to learn, grow and innovate. • Zero tolerance policy for unfair practices. • Fun and corporative ambience at the workplace.

Beyond any doubt, Maatrom’s high quality standards have set the benchmarks across space.

WHY CHOOSE MAATROM?

The iconic CEO states that be it accelerating the turnaround time or offering replacement guarantee in recruitment or cost and time optimization, the company proves its knack in different facets of a business. Owing to their assured ethical practices with strict timeline adherence, team Maatrom has ensured a leading edge over its peers in the respective space. Moreover, the company is also in a constant endeavour to offering professional support to the client organisation during inspection & audits. Their well established mutually beneficial relationships are the secret sauce to their resounding success that has made a gargantuan noise across the business fraternity.

All these extraordinary steps are in the direction to ensure a holistic work environment to the employees that in turn, facilitate them to maintain a balanced life.

FORECASTING AS AN ANSWER TO IMPEDIMENTS

For any C-suite Executive, keeping their vision for the future on track is possible by making roadmaps for budgets and projections that also channelize positive energy among the workforce alongside assuring certainty to the shareholders. Mahalakshmi claims that forecasting is instrumental to any business to make impactful decisions and develop data-driven strategies. There are plenty of impediments that a leader comes across while steering the business operations such as– Talent Management(where motivating and boosting the employees’ morale is a must), developing beneficial collaborations, quality management in operations as well as performance, etc. By utilizing the power of forecasting, any CEO can make a difference to his organisation in the most sophisticated manner, conveyed Mahalakshmi.

ACHIEVEMENTS THUS FAR

Ever since its inception, the company has been scaling the graph of growth and been playing its trumpet of success across the respective industry. All of it has been shaped due to the sheer determination and professional discernment of the Founder. The company’s major contribution to raising the bars of service standards in this industry has been well-recognized by some eminent media houses. In the year 2019, the dynamic company was recognized among the ‘Top 10 Promising HR Processes Service Providers in India’ by a reputed Indian magazine. And amidst the way to ensure a ubiquitous presence at national and international level, they have extended its service wings to the US markets as well. As it foresees a radiant future ahead, Mahalakshmi’s commendable leadership style is aligned with making her brainchild as a comprehensive HR Service Provider of global repute.

IN HARMONY WITH MARKET TRENDS AND DIGITIZATION

When it comes to leveraging market -advances in its favour, Maatrom Solutions has been heavily relying upon AI in the recruitment space where it uses Chatbot in its websites, for time-optimization, reduction in redundancy, swift candidate screening while allowing quality hiring.

And regarding the future outlooks, Maatrom strives to expand its reach to the countries — US and Singapore, while climbing the stepping stones to attain the title of being ‘Global HR Services/Solution Provider’ for its vast clientele.

Be it learning and development, or employees engagement tools or CPM tools, the firm is in ceaseless attempts to be in synergy with the trends to make its steadfast presence being felt across the business world by honing the skills of its employees in several ways.

THE PARTING NOTE

At last, Mahalakshmi puts an end to the conversation by conveying her message to the aspiring entrepreneurs,

“Biggest asset in the world is your mindset and your knowledge, so empower it with positivity and have a positive attitude always and enhance your knowledge through continuous learning and development.”

And addressing the instrumental role of digital inclusions in their business functions, Mahalakshmi elucidates that digitisation is pivotal for their company. Most of their payroll services are cloud-based for which employees have been granted freewheeling access to their respective data. From social media recruitment via reputed platforms, to virtual interactions, team Maatrom has been staying ahead of the curve by being an avid adopter of the market advances. 33

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

THINKHALL TRAINING AND CONSULTANCY LLP

Hone up your staff skills

Avishek Singh | Business Connect Your retail team is on the front lines of the fight to win and retain clients. So it stands to reason that you should pay special attention to how they communicate with clients and close a deal. It will take several years for young workers to learn how to provide excellent customer service solely through on-the-job training. Why not expedite the process by providing retail staff with training intended to strengthen their knowledge and enhancing the delivery that is so important for excellent customer interaction? Thinkhall is working on the same line. The students certified by ThinkhallAcademy.com have a proven track record of increasing the sales and increasing the customer loyalty of a store. Thinkhall Training and Consultancy LLP has been in the training and recruitment business for the past 6+ years. The company now focuses on skilling talented youth from non metro towns of India and are going vernacular. The students have a well defined path from, ready to learn courses, on which they can learn at their own pace, to live trainers who help them solve problems one on one and make them job ready. They also find the jobs at the same platform. Thinkhall Training and Consultancy LLP has various university tie-ups where they provide their services of job hiring and campus placements. Meet Iti Rawat- The woman behind building Thinkhall Training and Consultancy LLP Iti Rawat is well known as a “Retail experience enhancer” having consulted many national and international firms to increase the sales and enhance customer services. She is also a professional corporate trainer, keynote speaker and motivational speaker. She is the founder of two trailblazing organizations, Thinkhall Training and Consultancy, which is a well-awarded organization in skill growth and recruiting for the retail sector. Another nonprofit organization, WEFT Women Entrepreneurs Foundation, is dedicated to promoting women’s inclusion in the startup industry. Iti is a strong believer in skill growth and creating a livelihood for India’s adult youth. She has trained many retail specialists and developed new-age training approaches for the industry. She also created an online platform for freelance corporate trainers. Before starting her own business, she worked for companies such as Apple India Pvt Ltd, Nike India Pvt Ltd, and Arvind Brands Ltd. She has ten years of corporate experience in numerous tasks such as product development, sales, and retail operations, among others. She founded the Red Dot Initiative, which has aided domestic violence survivors and brightened the lives of over 100 people. Network of Services Thinkhall Recruitment : The company has the ONLY pre-skilled work portal https://jobs.thinkhallacademy.com which any employer can use to locate candidates and directly download CVs. The portal’s beauty is the quick subscription of CVs, pre-skilled staff, and online live interviews. You would essentially recruit in a short period of time at a much lower cost - all on the same platform.” www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Iti Rawat

Founder & Director Thinkhall Training : The firm has the biggest trainers network which is spread across 800+ cities of India. They provide localized training solutions to you with local language expertise. Thinkhall Academy : On their website, the company has online modules where Retail courses are taught to people who are willing to make great sales at your stores. These ready-to-use courses are accredited, based on adult learning principles, and have been vetted by Retail Industry professionals. Thinkhall Content : The team creates custom content with real shot videos or animation, quizzes, commentary, or even PowerPoint presentations. Thinkhall Consultancy : HR management, attrition control, change management, channel sales, store opening, and implementations can be handled by in-house business experts with multimillion-dollar business CHROs, CFOs, and Executive Coaches. Some of the key companies Thinkhall has been hiring for are Reliance Industries Limited, Apple, Nike, Titan, Tata Motors, IFB, Reliance Retail Industries, Reliance Foundation, VIP Bags, Jockey, Bata, VF Brands, Arvind Brands Ltd, Landmark Group, and more. Iti Rawat has been a Social Leader of the Year 2019 by Indian Business Women Summit, in Mumbai. Thinkhall has been awarded Top5 Startups in Diversity two years in a row in 2019 and 2020 by DivHersity Awards.

www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

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www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

reaking the stereotypes and making the name in the game to emerge as the torch bearer, instigating disruption and difference, women are revamping every industry by building some exemplary businesses. With a steady increase in women entrepreneurship, the world has witness the matchless prowess of female leaders in past in 2 decades. Moreover, leading some major industry giants at some reputed positions in the ‘male-dominated’ industry, female entrepreneurs have created a wave of change and carved a path to be followed by other ambitious and dedicated women entrepreneurs.

BHAVNA PALIWAL | Director

Tejas Detective Agency An endeavour to create a difference

With its brand-new edition of print publication, Business Connect brings its adored readers with some fascinating success stories in which women-led enterprises have outplayed the rest. Starting her very first business venture from scratch, Bhavna Paliwal, the Director of Tejas Detective Agency has created a company that has become a reliable choice to deliver high-quality solutions. At present, it is being managed, owned and conducted by her only. Owing to her years of enriched experience in this space, Bhavna laid the foundation stone with the endeavour to establish herself as an independent women leader amidst the male-prominent space. Bhavna’s years of experience and expertise have allowed her to become a prominent player in the respective industrial space. She says that her road to success had its own fair share of ups and downs but her indomitable spirit always kept her forging ahead. In India, the detective agency space is a the male dominated world where as a women she established herself with sheer hard work and adamant efforts. She has become a leading face as a ‘Lady Detective’ in the country for those seeking marital investigation, personal & individual investigation, detection of missing people, financial investigation, employment investigation, corporate investigation, etc.

INSPIRATION TO GET STARTED

The Director always looks up to her mentor— Pradeep Sharma— who always encouraged her talent and also inspired

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

her to start her own venture in this direction. She is grateful to the unfaltering guidance of Mr Pradeep who identified her talent and motivated her to create her own identity in this arena. So far, Bhavna has envisioned to promote women empowerment while encouraging the career prospects for women in this space. Even her targeted clientele are women in distress and are seeking relatable, affordable and relieving solutions. Her endeavours and efforts to bring a wave of change for women have been well-received and appreciated by numerous other businesses too. Namaste Detectives India, New Delhi Detectives, The Indian Detectives are some of the programs commenced under her guidance. These programs are to thrive and nurture the aspiring Detectives-especially women.

A GLANCE AT THE KEY FEATURE Bhavna believes in offering the best in class solutions to the clients. “We offer private inquiries and investigations for Businesses, Insurers and Individuals too. What gives us a competitive edge is our unique qualifications that ensure the clients with maximum results in timely and cost efficient manner. Our investigations utilizes only the most qualified investigators and the advanced equipment to assist the process in multiple ways,” asserts the Director. Her team of industry experts also resonate with the same notion and has played significant role in the success of a few major investigations performed by the company so far.

CROSSING THE MILESTONES EFFECTIVELY

Sometimes, there are horrendous incidents that impact lives disastrously and such mishaps shatter families and causes immense mental trauma to victims. Recognizing the pain of the commonalities, Tejas Agency assists people to investigate the incidents and help them get appropriate justice. No doubt, the society has

the sheer presence of anti-social activities and elements across the world that are adamant to trap innocent people and harm them in numerous ways. Tejas is adamant to fight off such evils existent in society by helping common populace in best possible ways. So far, several cases have been solved first-handed by the agency where numerous of the survivors have been rescue, who were lured and trapped in numerous evils traps set up by pernicious groups of people. Under the stewardship of Bhavna, her team has solved numerous complicated cases where common people were benefitted the most. Bhavna states that her team of skilled professionals has successfully brought home a 16- year- old girl, who went missing, within a month. “This case was thought to be almost impossible to crack but team Tejas solved it in no time. The family members and peers lost all hopes of the well being or return of the poor girl, but we rescued her and brought her home safe and sound,” conveys the Founder. She adds that it gives her immense joy and satisfaction when her actions are transforming and touching lives in the best possible manner. In numerous other cases like the one stated in the above premise, they have helped several women/children to reach their home safely, by pulling them out from the vicious human-trafficking networks and other diabolical pitfalls. Apart from this, a number of cases in terms of foul play in marital space have been unveiled by team Tejas with sheer dedication and determination to make a difference in people’s lives.

ENCOURAGEMENT IS MUST

Bhavna elucidates that the Government of India should encourage the women’s contribution in the space. Parents are always doubtful to allow their daughters enter the sphere due to the lack of acknowledgement. Thereby, women with immense competencies and talent give up on their dream to become Detectives. Bhavna aspires the government authorities and the peers organisations to encourage more and more women’s engagement in this sphere to change the norms and create a difference. For all the women striving to be successful Detectives, she conveys an inspiring message, “One must have a determined zeal to prove oneself. Then only one can reach the envisioned goals and break the stereotypes. Being women ourselves, we should promote women empowerment and help each other in the pursuit of our aspired goals. The road to success is not a piece of cake for sure, but never hesitate to ensure 100% dedication from your side and witness the miracles around you! ”

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Lifestyle

Top 10 Strategies for hitting 6 figures in your first year of business

Billions of people are using the internet and social media every single day. Still, many entrepreneurs have faced difficulties in generating better revenues.An entrepreneur creates a platform around an idea. He spends a massive amount of time creating every part of his business the way the leaders in their industry tell them. But still, a financial gap continues in the business. Here are the top 10 strategies any entrepreneur can use to hit 6 figures and beyond in the first year of the business itself.

1. HAVE A VISUAL ROADMAP:

It doesn’t make any sense to walk clueless on a road without knowing the destination. It’s of utmost importance for an entrepreneur to have a clear vision and a perfect plan to attain predefined goals. Especially, if you’re in the service sector- you should adopt the habit of sharing a perfect plan with the clients. Try to share your screen during the virtual meeting and show a roadmap to the client for their specific problem. This helps in winning their faith and gives confidence to them to join with you.

2. BUILD A DIVERSE AUDIENCE:

Many entrepreneurs are approaching Social Media Marketing these days more than SEOs. As one algorithm changes the entire business crumble. You need to build a diverse audience base using multiple strategies to make significant profits. Your client base doesn’t consume content from one rigid platform but numerous ones. So don’t try to pull all eggs in just one basket. Build your audience in multiple ways so your business won’t be suffered from uncertainties. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

3. CREATE PREMIUM PRODUCTS AND SERVICES:

you’re walking around money, there is utmost need to diversify your offerings. If you’re in the service business, consider launching a new group program, event. Give something new and valuable to your audience.

Of course, you have to create products and services to generate revenue, but it’s not an all-size-fits-all situation. You need higher-end offerings for those in your audience who are ready to pay more in return for the best quality.

8. FIND PEOPLE WHO TRUST YOU:

4. BE ‘PRODUCTIVE’ NOT ‘BUSY’:

Find people who have done it before, who will challenge you. You need someone in your corner who is helping to teach you new and innovative things. And if you’re an entrepreneur, you have room to learn more. Initially, it feels strange to learn from someone and asking for help. But remember, no one has built anything great without mentors, guides, friends, or a team.

It’s easy to get caught up in busywork. You’re always ‘working on your business instead of doing what leads to revenue. Just get honest with yourself about how you spend your time. Create a plan for how you’ll spend each day to get the maximum out of your potential. Stop responding to every single email and social media message that comes to you. Time is the most precious resource- treat it as an asset. It’s difficult to attain six figure goal in your business, if you spend all your time being busy with the things that don’t make much sense.

9. INVEST IN YOURSELF:

Investing in other areas is crucial, but it doesn’t stop there only. Always stay ahead for investing in your education to increase your skills and overall health. As they help to stay active and on top. Not only do you have to do and what’s best for your business, but also yourself. Moreover, lack of rest will decrease performance and quality as well. Manage time to achieve goals and set aside a portion for yourself as well.

5. DELEGATION IS THE KING:

There is a need to understand that entrepreneurs have to tackle numerous aspects of the business. It’s a scientific fact that multi-tasking leads to unproductiveness and low outputs. You have to delegate your minor business tasks to an expert so that you can focus on other crucial things. Always calculate your ‘per hour’ worth and just delegate things that don’t fall in the category. In simple words, there are certain things you can’t or don’t know on your own.

10. DON’T EVER GIVE UP:

If you’re not at six figures yet in your business, don’t give up. Success is always closer to you than you think. Stay on the road of your target and remind yourself how powerful you are. When you need a lift, go ahead and read self-help books. You’re the creator of your life. The power is in your hands. Yes, it’s going to take hard work. Don’t be afraid of going big. Be afraid of staying small.

6. UNDERSTAND YOUR VALUE:

Self-limiting belief can be the kryptonite of any entrepreneur. You give way enough of you through your free content and the ways you pay it forward. You should charge more because there are clients who would gladly pay. As they understand the value you provide to them. Charge based on your value and raise your prices as necessary. So don’t hop on calls andanswer emails when your gut is telling you to ignore the requests and focus on things that make sense.

Lastly, keep in mind that it doesn’t make sense to be rich but unhappy. Never strive to approach undesired goals just for the sake of being rich. Be consistent and focus on your services rather than sales.

7. EXPERIMENT WITH NEW OFFERINGS:

It’s never too late or too early to launch something new in your business. Try launching new products and services without any attachment of the outcome. If you feel like

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

ENSURING EXPERTISE AND TRUST Smita Kumar | Business Connect

Shweta Khan

he immense beauty and the inner fire of the diamond have made this very precious gem, gathering applauds for centuries. When designed by the most skilled designers to form jewellery, it’s like adding another feather to its cap and its magnetism enhances much more. This is what Starfire Diamond Jewellery does!

Founder & Owner

Based in Brisbane and built on the concept of trust, expertise and experience, this brand is now an elite brand of Australia. Founded by Shweta Khan, Starfire is known for exceptional customer service and high quality of craftsmanship in its jewellery. The personification of positive thoughts and passion, Shweta ensures all this and sees to it that nothing stops her. Her confidence in herself and passion to create something unique for her clients lifelong, have qualified her to be a part of our upcoming edition The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021.

INCEPTION AND AN OVERVIEW OF THE COMPANY The Starfire Diamond Jewellery was incepted in 2012 in Brisbane, Australia. The brand is a synergy between remarkable design and exceptional quality. The company uses natural diamonds, precious gemstones and metals to create beautiful designs. As a result, the one-of-a-kind jewellery boutique comes up with unique one-off designs for the clients. The showroom comprises of goodexperienced and skilful diamond graders, gemologists and jewellery designers. The team is always willing to design and create beautiful pieces as per the client’s choice and they take

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

proper care of what would go really well with the client. The Brisbane’s top destination for designer diamond jewellery, aims at going beyond the customer’s expectations and also to serve the person all days.

way to showcase your love, passion and connection with yourself or your loved one.” She feels jewellery in itself tells stories and creates a connection with a person, his memories and his soul.

Coming back to Shweta’s hard work, it could be said that the journey had begun long before 2012 and Starfire was started as a result of her hard work and passion. She was always fanatical about diamonds even when she had her wholesale diamond business and jewellery designing. In today’s date, Shweta states, “I believe that sourcing beautiful stones and creating stunning designs is the best

Her jewellery speaks loudly about the same and with this approach, she has designed an array of products. To quote a few, you could have a look at-

STARFIRE SIGNATURE The brand is known for its lavish designs and unique diamond stones. They have a long list of their bestloved designs which are prepared very scrupulously.

SIGNATURE DIAMOND DROP EARRINGS As far as Signature Diamond Drop Earrings are concerned, the firm is quite confident that these would definitely leave a beautiful impression on the others. Modern studs are what are supposed to be reinventing the customer’s look, according to Starfire Diamond Jewellery. STARFIRE TIMELESS This is what the brand calls ageless collection. To be more specific, this collection showcases classic pieces like classic ring, which is forever in style. In the words of Starfire, their Timeless Collection couples elegance and their signature passion for the exceptional diamond stones. STARFIRE CONSTELLATION Now, you must be wondering what this is! Actually, this brings out the natural beauty of gemstones. According to Starfire- Vibrant colours at play refract the light and add a touch of colour to one’s life with exquisitely hued rubies, emeralds, sapphires and aquamarines. STARFIRE LUX Starfire boasts about this by using the words ‘Luxurious’ and ‘Glamorous’. This features high-end pieces with brilliant diamonds and unique designs as an impact of which, these empower you with their daring energy. TWELVE-MONTH WARRANTY ON EACH JEWELLERY PIECE OF DIAMOND As soon as you purchase jewellery from them, you are considered a valued member of Starfire’s family. They ensure you are offered a

warranty of twelve months from them/manufacturer. This is meant for each jewellery piece and lifetime care too. Starfire asks customers to put on their jewellery with comfort because the company would ensure polishing, repairing and servicing of the jewellery always.

me. My parents gave me the best education possible and therefore, I learnt values and to be selfdependent. After pursuing B.Com in finance and accounting, I was on the way to become an accountant but the passion for entrepreneurship didn’t allow me to do so.

WOMEN SHOULD BE TREATED EQUALLY AS MEN The days are gone when it was a real challenge for a woman entrepreneur to establish herself! Shweta is of the same opinion. Shweta affirms, “As business is conducted through technology or the internet to a great extent, the one sitting on the other end, is hardly aware of the gender of the person. Therefore, things are becoming easier and gradually, discrimination between men and women is also going away. Advance in technology is challenging gender discrimination a lot. However, storytelling and write-ups appreciating an entrepreneur who is a woman, is always an effective way to inspire other women. Moreover, treating women equally as men should be followed.”

It was my first leap of self-confidence that I resigned from my first job as a graduate tax accountant. I opted to become a diamond wholesaler at that time and that was done in partnership with an Indian firm planning to start their business in Australia.

JOURNEY THROUGH THE MOUTH OF THE LUMINARY Shweta feels having good mentors and role models, is an additional benefit in the achievement of your goal. She says, “I have been fortunate enough to have such mentors around me. First of all, I am independent since the age of 13. It was at this age that my journey to Australia began. With my parents staying in Fiji till my high school studies, I was with my elder sister who as a guardian, took care of me and became a great mentor for 41

Shweta, is not only a business woman but also a wife and a mother of two boys. Her boys have further fueled her determination to succeed and leave a legacy. I did an intensive course in diamond grading with my wholesale business which taught me how to grade diamonds, giving me the confidence and tools to sell. The first three years in any new business is tough but once you learn how to grow with the times, you can not only survive but also excel.” Shweta adds she has learnt a lot about herself after experiencing tough times and that is the reason why she is a strong person today. MY FATHER MY INSPIRATION Shweta’s father has always been a great source of her inspiration. He never feared of anything and challenged himself always to do more business.

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NEVER FOLLOWED THE MARKET The 43-year-old confident entrepreneur says that she never followed what the market wanted. She created a market for her jewellery pieces. Her vision is to create amazing diamond and gem jewellery which captures the fire within one, resonates with the person and empowers with its innate beauty. CONFLICT-FREE DIAMOND Starfire believes in offering you with conflict-free diamond and also certified with GIA international grading. Here, what contributes a lot is Shweta’s specialized training and experience in diamonds. LEADERSHIP SKILLS AND THE KIND OF WORK CULTURE Her business has a workforce of women who are also mothers and although they are all passionate like Shweta. They understand the need to be there for one another. A good leader need not to dictate but rather learn to be more compassionate of another person’s plight. I am grateful for the support I have from my team and them for each other. Shweta knows that motivated work force would always follow a motivated leader. She states, “Being the head, the vision to be successful shall never be forgotten and the same shall be instilled in the team members. Encouragement, rewards and celebrating every success together are all very important.” This proves how well she enjoys staying involved in motivating her team.

CONTINUE WITH YOUR AIMS Shweta believes in never stopping and continue having aims. She asserts, “I want to see another store for my brand and of course, a greater online presence in few upcoming years.” ACHIEVEMENTS OF THE ENTREPRENEUR Shweta has been seen appearing in a local magazine as one of the

women to watch in 2020. In 2017, Starfire served as host to ‘Business in Heels Fundraiser’ which was a networking event for women entrepreneurs to meet like-minded individuals. Her brand has been affiliated with Queensland Ballet and she is also a proud supporter of Freelancing Gems. That’s a business that advocates jobs for women and women equality in the workforce.

She is a brand ambassador of many women networking groups too. Also, her support has been recognized many times, in charities empowering women under the aegis of Women’s Network Australia. She is an active member. Her company is a major sponsor of an annual event ‘Women In Fashion’.

AN INSPIRING MESSAGE FOR YOUNG WOMEN ENTREPRENEURS AND READERS Shweta speaks her mind, “Just have faith in yourself and follow your instincts like I did. Do not let fear stop you and get surrounded by positive people. Anything will change into a possibility.” www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

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www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Technology

DID YOU KNOW •

Advertising accounts for 96 percent of Google’s revenue.

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More than 2 million Google Ads accounts exist.

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Google Ads PPC is used by over 7,000,000 marketers.

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For PPC, 80 percent of all businesses use Google Ads.

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With 74.17 billion hits in February 2020, Google was the most-visited domain.

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Google generates 62 percent of all core search inquiries in the United States.

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Google Ads is now the largest search advertising supplier on the market.

5 POWERFUL STRATEGIES TO INCREASE YOUR ONLINE SALES Increasing sales, particularly online, is a common marketing goal, but the competition may be fierce. It’s difficult to differentiate your brand and stand out when customers have access to thousands upon thousands of goods with only a few clicks,COVID-19’s economic crisis has hastened the migration to digital space and thrown the commercial environment into disarray. Apart from the eCommerce industry, many B2C and B2B players have now understood the importance of adopting a digital-first approach following COVID. As a result, businesses must improve their position and concentrate to boost their online sales. With a CAGR of 28 percent, online shoppers are predicted to reach over 200 million by 2025, up from 120 million now. Aside from being where your prospects are, another reason to emphasize digital-first marketing is that itspriorities target marketing in a manner that traditional marketing does not.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Ways to Increase Your Online Sales 01 - WORK ON BRAND MESSAGING

It is critical to provide value to your target audience, they are fast to judge your service, the typical reader will spend only 15 seconds on your website. The distinctive value proposition provided to clients that motivates them to purchase your goods is known as brand messaging. Your branding will be more consistent if your messaging is constant, whether through language, design, offers, or viewpoint. Customers should understandyour brand, and trust and loyalty should emerge. Adding videos to your top landing pages might result in an 86 percent boost in conversions. Visual information has a greater effect than a word, and site users are more likely to absorb information from videos than from text.

02 - TRY PPC MARKETING (PAY-PER-CLICK)

Pay-per-click (PPC) is amarketing approach in which advertisers are charged a fee each time one of their ads is clicked. It’s essentially a means of purchasing visitors to your website rather than trying to “earn” them organically. Search Engine Advertising is one of the most common types of PPC. When someone searches for a term relating to their company offering, it allows marketers to bid for ad placement in a search engine’s sponsored links. We must pay a tiny charge to the search engine every time our ad is clicked, resulting in a visitor to our website. When PPC is operating well, the charge is little since the visit is worth more than the amount you spend. In other words, if we pay $3 for a click that leads to a $300 transaction, we’ve profited handsomely.

03 - WORK ON WEBSITE DESIGNING

A well-structured website design is attractive and effective in providing the greatest possible user experience. Big companies spend big money on designing. They’re well aware that it sells better. The way it appears and functions is a big part of why consumers buy from them. A comprehensive awareness of the issues that visitors confront is required when designing an excellent website experience. Websites have evolved into a strong instrument for growing online sales, therefore it’s critical to concentrate on the design of the website while keeping the important components in mind. You should focus on the Right Placement of Call to Action (CTA) as it will encourage your visitors to buy your deal. You should also think about website headings because Headings lead your visitor across the site, making it simple to scan for material that speaks directly to them. What your potential clients are seeking should be the driving force behind the headlines.

04 - TRY SOCIAL MEDIA PAID ADS

Paid advertising is a great approach to get your business in front of a wide audience while also increasing website traffic. To increase online sales, you may use Google Advertisements or sponsored ads on your social network accounts like Facebook or Instagram. For every business looking to increase its return on investment, social networking is an excellent digital advertising strategy.

05 - PROVIDE FREE TRIAL TO VISITORS

Customers are generally hesitant to buy products online because they do not trust the companies. They are hesitant to shop online because of the numerous hazards connected with providing personal information or making promises. Offering a free trial, a free demo, or a free product for 10-15 days is a great way to boost online sales. Free trials account for 10% or more of business for 62 percent of businesses. 45

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