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www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA
www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA
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www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA
As it has become freezing cold outside, early sunsets and late sunrises are what people find a sheer aversion towards during this season. Such extreme seasonal changes make it hard to keep their spirits high. Thereby, we wish to ensure some seasonal cheers into your lives by welcoming you to our December’s outstanding read, when we all fervently await the dawn of New Year.
A ‘wintery read’ in the penultimate week of the year…
This exclusive issue is what you can consider a ‘wintery read’ where the seeping of innovation into the business objectives has been the focal point. For many businesses, innovation emerges from the immediate disruption in the workflow and this edition proves it sophisticatedly. Also, most of the success stories airing in the business space speak of the prominence of hard work, perseverance, and of course creativity to achieve the established goals. Inducing some transformative waves across the business landscape, many businesses are setting the benchmarks across their niche market with some extraordinary offerings. As our most-awaited December’s special edition brings you a series of fascinating reads in the form of monthly issues, we are adamant to assert the dominance of creative ventures in the growth of our business community. With the steadfast willingness to flag a name in their respective domain, the companies featured in this outstanding issue have showcased their exclusiveness adamantly. “You can’t use up your creativity. The more you use it, the more you have it,” a quote from Maya Angelou spoke the most to me while writing this editorial. Indeed, most successful individuals have one thing in common i.e. creativity- oriented outlook. Who doesn’t know that creative heads had been ruling the world since time immemorial? Don’t we know that in the history of mankind the most daring plunge has come from the demiurgic minds only? As most of the leaders across the world have always accentuated the significance of thinking out-of-the-box for the evolution of the world. For this exceptional edition, we have depicted the vignette of iNeuron on the cover page. Basking in the glory of success, iNeuron has been altering the present scenario across the education industry. To take a deeper dive into the outstanding offering of the company, we sat down for a virtual meet with the founder- Sudhanshu Kumar who is guiding the way of the company as the CEO. Driven by thought leadership and exemplary insights into the industry, he is taking major leaps in the direction of phenomenal growth. We avidly believe that the ingenious streak portrayed by the company will serve a ‘big-wheel’ dose of motivation to our global readership. Likewise, there are several other productive ventures that not only carved out a market for themselves in the respective industries but also, proved their prolific streak to make a difference to the targeted audience. Our diligent team of professionals have made persistent efforts to create this edition for delivering effectively engaging content to our global audience, hence; we hope you will enjoy reading this as much as we enjoyed its formation. Moreover, don’t forget to read out additional informative articles ingrained in this issue to enhance your knowledge of the latest global happenings. At last, I must bid you all adieu by wishing health and well-being on behalf of Business Connect Magazine.
Kajal Dobhal kajal@businessconnectindia.in
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Vol - 4|Special Edition|December 2021 Publisher & Editor : Abhishek Kumar Dubey Editorial Team Indranil Roy | Kajal Dobhal | Sugandh Bahl | Smita Kumar | Gulshan Parveen Dr. Amit Mishra | Avishek Singh | Kriti Anand | Sanjay Maurya
Business Head ASHISH KUMAR
Corporate Team Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan Karan Sharma | Komal Verma | Sudha Gupta | Javed Khan Vikash Kumar | Kazim Barati | Kuldeep Gautam | Sanjeev Kumar Co-ordinator (Business Connect-Clients) Anita Kumari | Priyanka Gupta Data Research & Analysis Satyam Tiwari | Amit Kumar Anita | Ravinder Singh | Gunjan Kumari | Damini Tyagi | Rahul Kumar Hritik kishore | Akash | Sonu Yadav | Prince | Virat Tiwari Finance Team Monika Aggarwal | Gaurav Singhal | Reshmi Circulation Team Vivek Ramola
Creative Director ASHUTOSH OJHA
Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma | Sapna Soni Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Neha Gururani | Anurag Tiwari
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Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695 Copyright © 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.
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“Education as-a Service” You ask we provide 18
SUCCESS STORY Journey From “Byte Into An Apple” To “Think Different”
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ANGIE HOMES Bringing a touch of excellence to your interiors
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DESIGNEX’ ARCHITECTS & INTERIOR DESIGNERS An Architecture And Interior Designing Venture Based On Excellence
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GROWTH How To Reach The growth Phase From The Startup Phase
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DYNAMIC WORLD EDUCATION COMMUNITY
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GOELD FROZEN FOODS
LIFESTYLE Constructive Hobbies Are The Essential Need For The Entrepreneurs
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MANCOM CONSULTECH PVT. LTD.
Strategically Transforming Small and Medium Businesses
OPEN ARCH DESIGN AND ENVIRO SOLUTIONS LLP Enhancing Quality Of Life Via Inclusive And Innovative Offerings
INNOVATION
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CONTENT
Simplifying The Journey To Stay Abroad In A Transparent Way
Strength Of Entrepreneurship Planning And Execution
SUPER TRADERS A Rousing Leader Behind A Leading Venture
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VIRTUAL BINZ Helping Diversified Businesses With Excellent Virtual Employees
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CUISINE Teas Which Heals
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From left beard guy:- Mr Darius B, Chief Marketing officer, Mr Pranjal S, Director Sales, Mr Uday Mishra, Chief Business Officer, Sitting person, On coat, Sudhanshu Kumar, Founder & CEO, Mr Krish Naik, CIO & Co Founder
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“Education as-a Service” You ask we provide.
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ime is constantly changing and so is technology. By the time one starts to learn a particular technological development or related course, the person realizes that the technologies are also advancing at a rapid pace. Talking about advanced technology such as Artificial Intelligence, Machine Learning, Drone Technology, SelfDriving cars, Health care predictions and many more, doesn’t have any barrier and advancement is so rapid that maintaining pace with self-update is essential. But for obvious, if not aligned with newer advancements, one will lag behind and for sure time would leave them. They would find themselves obsolete concerning technologies in no time.
to seamlessly transition into the industry, since iNeuron focuses on creating job-ready candidates. With a mission to ramp up an industry-ready workforce providing real-time experience in advance development, iNeuron is coming up with an Innovation Lab that could be used to conduct experiments, promote R&D and incubate ideas of students who generally lack the resources required to do so. The vision and mission are to help candidates and visionaries who lack exposure to advance development requirements and industry expertise. LET US KNOW INEURON MORESNAPSHOT OF INEURON iNeuron is a well-established name in the community as a quality online education provider as well as a productdriven organization working on state-of-the-art projects both for domestic and international clients. The expertise in product development tends the company to help the community and aspiring students looking to get advanced research-based learnings such as Computer Vision, Deep Learning, NLP, Auto ML, and Machine Learning along with industry graded knowledge in warehousing, security, surveillance, healthcare, e-commerce, telecommunication and inventory management. The organization’s educational training division caters to affordable, high quality and research paper-based AI education in Deep Learning, Machine Learning, and NLP in addition to big data & cloud computing provided along with practical knowledge via live projects.
“By the time we get to the 2040s, we’ll be able to multiply human intelligence a billionfold. That will be a profound change that’s singular. Computers are going to keep getting smaller and smaller. Ultimately, they will go inside our bodies and brains and make us healthier, make us smarter”, this has been wonderfully quoted by American inventor and futurist Ray Kurzweil. And, the quote refers to the above too. All these together are assisted by and it is ensured that information and knowledge reach the learners. Among these are the organizations which provide online education and one of them is iNeuron. They strongly believe mere education is not enough but Industry-specific practical education is the only way to get the workforce ready. In a nutshell, the company aims at quenching the knowledge thirst of the people through its platform with a primary focus on practical implementation enabling the candidate
THE IDEA BEHIND INEURON Sudhanshu Kumar, Founder & CEO, iNeuron shares his beliefs along with the plans for the near future. The visionary says, “The idea behind starting the company was to make education affordable and practical, whether it’s technical or non-technical education, we always wanted to make things affordable for all. At the same point, high-quality content directly benefiting to learners. We have been trying to build all the tech and non-tech modules in such a way that it is going to help learners without paying a premium price even for advanced level of courses. So, whoever is going to take our classes or join courses, any kind of program, whether its college students or professionals or even a person willing to make a transition into a certain industry, is benefitted.” He adds, “The whole idea here was not to just teach them and leave to find the way of utilising learning experience but we handhold them and provide real industrygrade development learning and exposure so they could build and develop confidence. When they go for an interview or a transition, they see the difference. The fact could not be ignored that both the above would always require their knowledge gained during work or some sort of experience.”
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Sudhanshu later states that unless and until someone is getting their hands dirty in real-time experiencing working with industry grade projects, it would not solve the purpose during the interview or transition. Learning alone would not help.
ACCORDING TO CEO INEURON, “We are trying to offer different programs- Be it Machine Learning, Computer Vision, or any other. What we have figured out is that the candidate always looks for hand-holding. Hand-holding here refers to the student or professional requiring someone for clarification of doubts and guidance. This can happen anytime including night hours and if s/he gets someone to clarify their query, interest is not lost and the person wants to cover it as soon as possible and moves towards implementation. This kind of learning was not available in the market so far. We have started these types of facilities and the courses at an affordable price, whereas these services are costing Rs. 3 to 5 lakhs in the market. We provide within the same bracket and for just Rs. 3000, that too with super facilities. ”
EDUCATION It is evident if the person or team started a project from scratch, they are the best mentors to speak about that project. Similarly, unless a person does not involve himself directly in product development till deployment it’s not possible to get the correct sense, skills or expertise which the industry demand. iNeuron talks about expertise all the time with every student and works towards that motive only. 13
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FEATURES: iNeuron education is unique because of its offerings and features, As said by Krish Naik “We don’t count when it comes to the benefit of learners. We have a strong team to support our learners, which means at any time support team is ready to resolve the issue then and there. We are coming up with an “Education As-a-Service” platform called “One Neuron” ready to revolutionize the entire learning industry. The details are out soon and will be made public by mid of December. Sudhanshu also said that “One Neuron” platform is full of features and actual learning control is given to students/ learners that means we honour students demand whether ask is for the topic explanation, doubt clearing, query resolution even can ask for the new course or project. Learners can also raise a request to work with us and experience the development in real-time. He also added that we handhold the person for their resume preparation and set up a mock interview session with the candidate. Allinclusive of purchasing ‘One Neuron’.” An open internship portal could also be witnessed with participation in 570+ projects. These could be research projects, basic projects, development projects as per the industry standards.
It would be ensured that the lab is made available for the public free of cost and around 1000 people could work together. This would be under ‘Education as a service.’
SERVING COMMUNITY iNeuron has a mission to empower every student with knowledge without any discrimination. Many courses are made available for the public without any charges. Sudhanshu said that “iNeuron does not ask for fees for the internship. Interns are assisted and more than 1.5 lakhs have been engaged in the same. In totality, over 35966 enrolments are done”. The company claims to be seeing multi-thousand transitions and placements in around two years.
YOU ASK WE PROVIDE Sudhanshu acclaims, “Suppose if one is willing to understand about a project and in due course, new technology enters in the market which is not made available easily. We are going to treat the person as a client and pay merely 5 to 6K, the demand would be executed i.e. made available. That too within 60 days of the period since the demand was raised. This is a simple concept with multi-facilities.”
Placements, as well as transitions, have been witnessed in India, the USA, the UK, Sri Lanka, Bangladesh, Nepal, etc. This is meant for college students and people doing research.
CHALLENGES FACED BY LEARNERS The very first thing is that many learners are not aware of the direction. They just don’t know what to do in terms of transition etc. On the other hand, some of them are in a dilemma whether it is possible or not. The major challenge is once they start, they are not aware of the transition where exactly they have to go. As a result, they fail in interviews because those interviews always focused on what work experience, they have and not a learning-based career.
Education is where you need to connect with the team especially since the tech industry requires a direct connection. iNeuron talks about the solutions, it provides to support every stage of the growth of the people (students or professionals). INNOVATION LAB FOR THE PUBLIC Sudhanshu informs, “Within a span of two to three months, a public innovation lab will be opened for the people. Currently, it is only for internal employees. Initially, it will be started in our head office Bangalore. People could come and they could experiment. Whether Cyber security, Artificial Intelligence, Drone technology, if individuals want to conduct experiments in Artificial Intelligence, Robotics, these kinds of equipment or labs would not be available at other places. Seeing this, we are creating this kind of lab for the public.”
iNeuron provides them not just one but multi-level of support, Holistic Approach Sudhanshu states, “We don’t develop a particular skill of the learner because that wouldn’t help in a particular interview, instead we always try to build a person as a complete person who could talk about each and everything. For example, communication, designing.”
Sudhanshu adds that they want to create more and more engineers. Keeping this in mind, they would be making everything available in the lab because they believe engineering doesn’t mean one has to keep studying the books. There is some other meaning added to it which implies finding out or developing something. For example, if one has to make a self-driven car, the person needs proper engineering labs, innovation labs, research person, proper equipment, and infrastructure. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA
R&D Sudhanshu believes that any company on earth can’t survive without continuous improvement and enhancing capabilities. He asserts, “Things are changing fast, and if I try to follow the same thing which I was practising ten years back, failure is certain because the technology has already evolved. A capable engineer has to adopt, do their own research and innovations.” 14
MARKETING We at iNeuron believe in creating values in the life of our clients and customers. Speaking with us Sales and Marketing head Mr Darius said that iNeuron moves apart from traditional methods of lead generation which is generally a paid medium and focuses on first showcasing its true potential to its customers by providing them free content and community sessions at the companies cost.
MAJOR ACHIEVEMENTS The major achievements of iNeuron incorporate research & development which has been performed a lot, adopted new trends hugely, and got AICTE –approval for BTech and MTech courses. Tie-ups with colleges have been done. The company is moving ahead, being aware of the vigorous competition. Among the USPs is providing education in a completely different manner.
This further builds the trust factor amongst its customers and directly impacts their life even before they start their journey with iNeuron.
REVOLUTIONIZING THE EDUCATION SECTOR i-Neuron does not believe in just e-learning but revolutionizing the entire education sector. The traditional method of learning and acquiring knowledge would be completely changed to save time. For example, instead of just a four-year degree course in engineering, it would be ensured that they acquire experience and skills.
TARGET AUDIENCE For iNeuron, anyone from the education sector from a college student to a research student comes under the target audience.
BIGGEST LEARNING The confident CEO says, “It’s a journey, where you learn on a daily and continuous basis. Now we learn things from experiences and customers, market, perspectives, and pain points.”
As far as the development aspect is concerned, agriculture, warehousing, healthcare, industries, hospitals, office (surveillance), etc. are the target audiences. ABOUT THE FOUNDER The 2014- pass out has done his PG Diploma in Statistics. Sudhanshu’s first company where he worked, was Wipro. He says, “The need of the market and the gap are to be understood. I did all the required research and work and then I am here for 1.5 years with iNeuron.”
MESSAGE TO YOUNG ENTREPRENEURS The luminary advises, “It takes nothing to call yourself a Founder or CEO post the start of a company. You should ensure that you have done adequate homework before running a company. The homework consists of proper involvement including research day and night, financial planning, and then the team. You should not forget it is the people who build the organization.”
Sudhanshu explains, “As far as leadership skills are concerned, it simply takes nothing to name yourself and you do not need skills also. On the other hand, the actual challenges come when you start a thing, alone u could not! You need a marketing and support team. You have to be most updated with what is happening around in terms of technology.”
Further, Sudhanshu talks about the product that no one would buy it however good it is. He believes, “Entrepreneurship is not a 9 to 6-job. Hard work and intellect are going to fulfil the demand of the market.” Mentioning PPT as briefed earlier, he says ‘Person, People, and Team’, he explains, “Think of the people whom you are trying to provide something. Think from the other side. Firstly, Person refers to an individual who is to provide offerings, then the People, and lastly, the Team which would be having those who are there to assist and work together.”
WORK CULTURE According to Sudhanshu, “We are a start-up and have given various facilities to our staff members. Be it a junior developer or senior one, their ideas are most welcome. More preference is given to good suggestions than a degree.”
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JOURNEY FROM “BYTE INTO AN APPLE” TO “THINK DIFFERENT”
SUCCESS STORY
Business Connect Team Just a visit to apple farm seeded up the world’s largest information technological company and third largest mobile phone manufacturer in the world after Samsung and Huewai . Unless you have been under the rocks for life. You may have heard once of Apple Inc. for sure. Apple has high level brand loyalty and customer satisfaction. The live example for the customer loyalty is having more than 1.3 billion Apple users spreaded across the world. Today we the team of Business connect have dedicated this article to the journey of fun,spirited and not intimidating firm of the world “Apple Inc.” GLORY ON THE WAYS The American multinational technology company was incepted 42 years ago by three brilliant minds -Steve jobs,Steve Woznaik and Ronald Wayne on April 1,1976. The company is headquartered in Cupertino, California acquiring 500+ retail stores in the world. The company earlier known as Apple computer company, In 1977 firm get its recognition as Apple Inc. A public ltd . Company in August 2018, become the first public US company to worth over US $1 TRILLION, shedding more than 1,30,000 employees and owning 500+Retail stores in 24 countries. Also the operation of iTunes become the world’s largest music retailer. All these coins tossed the company up to design,devlop and sell consumer electronics, computer software and online services. TAKE A FLASH BACK The all three heads of the company seed the foundation in order to develop and sell Woznaik’s I personal computer, in January 1977, revenue from sales noted including Apple II grew frequently within few years. They get filled up with motivation and in order to capture the moment they started to hire personnel, computer designers and initiated the product line. Over next couple of years, firm shipped new computer technologies featuring innovative and creative abilities of Graphical user interface like Macintosh (1984)..
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The steps of Jobs back in the world started the beginning of rebuilding of Apple’s status, and shutter up Apple’s very own retail stores in 2001, holding number of companies to devise a great portfolio of solutions, software titles. Refurbishing and changing few some of hardware used earlier in its computer.
With the help of huge marketing campaign and sailing the slogan of “think different”, the commercial credited widespread critical acclaim. However,the up level price tags and limited software titles shape power struggles between the company senior executives. In 1984, Woznaik sign out from the Apple and immerse himself in his own commitments where on other hand, Steve jobs resignation shake the structure as a whole. Jobs founded his new company – NeXT along with former Apple staff. As soon as market for personal computer enlarges in its shape, Apple’s computer lost share to low price tags especially those with Microsoft windows operating system.
In January 2007, Jobs renamed the organisation displaying the more focus drift into consumer electronics, simultaneously announced Iphone which reflects the huge critical acclaim and financial success to the journey. In August 2011, jobs sign resignation as CEO of the company due to unusual health complications and Tim Cook become the new CEO of the world’s largest Information technological company. Just in two months span, Jobs died marking the end of the era of organisation.
The body was on the brink by both hands either be it economic or be it financial structuring. Despite of shuffling the whole executive on the go, No stone are seem to turn around in their favour. Gil Amelio by the thought of inner development bought NeXT in 1997 aiming to bring Jobs back. With the acquisition of NeXT, Steve regained the ledership power within the company and become the new CEO shortly.
In 2018, the company become the new face of brand loyalty and customer satisfaction value writing of US$ 1 trillion worth and having US$ 265.595 billion as revenue from operation. The history makers of the world are glowing in the dark ways.
WHAT THEY DO ? The industry belong to develop, design and dealing in computer hardware, computer software, consumer electronics, digital distribution, semiconductor features, fabless silicon design and corporate venture capital. Their respectful and successful products include Macintosh, iPod, iPhone, iPad, apple watch, Apple TV, Home Pod , Mac OS, iOS, watch OS ,TV OS, iLife, iWork, final cut Pro, logic Pro and Garage band. WHAT THEY HAVE? Apple pay store, iTunes store, App Store, Mac App Store, iBooks Store, iCloud and Apple music. WRAPPING UP This was the whole journey of Apple Inc in a short blink. Hope you are inspired with the great professional and attractive appearance of the entrepreneurship. How the firm floats on the tides of the environment and bridges all the difference by best possible way.
Business connect wishes you happy reading!! And happy entrepreneurship!!
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The 10 Most Admired
INTERIOR DESIGNING COMPANIES - 2021
ANGIE KRIPALANI DESIGN / ANGIE HOMES CO.
Bringing a touch of excellence to your interiors Kajal Dobhal | Business Connect
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hattering the stereotypical barriers claiming women are not meant for interior designing 24 years ago, Anjaleka pursued her studies in interior architecture and today have emerged to be an influential personality to all in the respective space. Her flourishing venture Angie Kripalani Design happened to grab our attention, ergo we decided to feature the company in our exclusively curated edition. We firmly believe that Angie homes’ success story will boost your entrepreneurial spirits in the most sophisticated manner. An eminent name across interior designing space, Anjaleka(Angie) Kripalani has become ideal for many enthusiasts in this industry. With more than two decades of extensive experience in the space, she has been spearheading the industry with some unique insights adding substance to its amelioration. She happened to bag several recognitions and rewards across the space and many big publications have covered her success story on the cover page.
THE PREFACE
Today, an exclusive design wing of Anjaleka - Angie Kripalani Design- is the sheer result of her dedicated strides to revamp the interior designing industry in India. She happened to complete her interior architecture course in FIT New York after which she came to India to start her entrepreneurial debut by establishing her interior designing firm. From designing homes to hotels, she has been undertaking many significant projects across her targeted space. Moreover, the industry maven also pioneered the launch of a luxury furniture brand in India that bestowed her with great recognition in this sphere. And today, she has commenced Angie Homes.com that is India’s very first affordable luxury home decor store, website and mobile app. Angie Kripalani Design is well-acknowledged for being a comprehensive interior design service and solution provider ensuring 5000+ home decor products in a marketplace. The ‘founding mother’ of the ventures has put her heart and soul to flourish them into the reputation they possess today. Her motive has always been to offer end-to-end interior solutions from ideation to implementation in favour of her clientele. Be it looks,fabrics, lights, or furniture interior solutions or even tableware accessories, everything is made in India that has been a key focal area of the company.
THE DIFFERENTIATING FACTOR
Anjaleka Kriplani - CEO
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To make their solutions even more viable, they have availed finance and EMI schemes to its valued customer- base. Angie has also introduced a specially curated bridal and kids registry service for the first time in India naming- Angie’s bridal registry Program. After realizing
guni Nayar, etc, the way they have transformed their respective industries. “The innovation and zeal portrayed by these successful entrepreneurs turned tycoons is quite stimulating and propels me to make a difference to the world in a similar manner,” conveys the dynamic entrepreneur.
a huge underlying gap in the retail segment where low-end furniture across online mobile apps and websites were being rendered to the people, she decided to add substantial value here. The integrated service portfolio of Angie Kripalani Design comprises interiors, lights, furniture, accessories, tableware, bedding, etc. Also, by offering floorings, kitchens, tiles, wooden doors, etc, ingrained in this portfolio, they strive to fit the gap and introduce a one-stop-shop for homes with enhanced quality and designs to meet the requirements of the targeted market. “We are building a b to c blockchain to reach out to tier 2 and tier 3 cities. And of course, we are targeting and catering to the aspirational youth in the mid-segment in the affordable luxury online Angie Kripalani Design co-business,” asserts Angie.
FUTURE OUTLOOKS
Highlighting her future endeavours in terms of the venture, Anjaleka states that her prospects are to make it a one-stop destination for interiors and home décor. She aspires it to be a preferred choice of interior shopping for every customer. Soon, they want it to be a global brand in the next 3 years with seamless export and import facility. “We want Angie homes to be the only answer for home offices, hospitality and real estate, be it India or abroad,” concluded Angie!
Moreover, the luminary is in ‘the know’ that staying ahead of the curve is instrumental in business growth. For this, she is adamant on thorough market research that has allowed her ventures to evolve from export to import. The sheer outcome of this concept is ‘Renaissance homez’ - her retail luxury venture that transformed from retail to online within a short period.
INSIGHTS ON TECHNOLOGY
We live in a constantly moving world that keeps changing with time. Hence, one needs to stay in tune with the latest happening where technology has become a hyped buzz. The evident example is the transition of retail businesses to online businesses. Syncing with the techupgrades dominating the market, Angie Kripalani Design also leverages AI-powered bots, 3D and AR in its interior designing process. “We work with bots and other techadvents in our social media platforms. Technology is the future and we have to be in perfect harmony with it,” claims the founder.
KEEN LEADERSHIP STYLE
Employee contentment and a target-oriented mindset are the key elements of Angie’s leadership. Harnessing the power of these two aspects, the company flourishes altogether as a team and family too. She drives her workforce with motivated spirits accompanied by a target-based workflow where a perfect combination of insightful leadership and integrity has been making a major difference. Her insights assert the significance of struggle in the success of any venture or individual. She fervently believes in the power of hard work and determination to attain success in any endeavour. Thus, she wishes to build a sense of self-confidence within her employees to help them flourish their ideas and the businesses and focus more and more on their vision and success. For her, perseverance and patience are equally important to scale greater heights and she ensures to inculcate this value among every employee. “All you need to do is to put some faith in your idea, business and profession. If you do believe in it and work with focus and vision, sooner or later success will come. But you’ll have to be patient,” citedthe exemplary leader.
ASSIMILATING POSITIVITY FROM THE COMMUNITY
Anjaleka was inspired to start her own venture after being motivated by several leaders thriving across the business fraternity. Out of which, she heavily admires architects like Hafiz Contractor, Sunil Mittal of Airtel, Nykaa’s CEO Fal-
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DESIGNEX
The Book of Customer centricity in the Indian Market
AN ARCHITECTURE AND INTERIOR DESIGNING VENTURE BASED ON EXCELLENCE Gulshan Parveen | Business Connect
ANAND KULKARNI & ASHISH KULKARNI Both are:- PRINCIPAL ARCHITECTS
The team of Business Connect welcomes the global readership of our magazine with an exclusive and zealous story of a leading business venture-DESIGNEX-Architects & Interior Designers. The company is not just an architect and interior designing organization but is a leader in the arena of the respective niche. DESIGNEX was conceptualized in the year 2010 under the stewardship of Anand Kulkarni with the sole purpose to fill the gap he witnessed in the realm. Before diving right into the ocean of DESIGNEX’s portfolio and business operations, let us spill the beans of its inception journey.
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In 1976, Anand and his team of enthusiasts build a business venture named Anand Kulkarni & Associates in Kolhapur, Maharashtra. He was managing this venture with a few exceptional architects in his group by handling two more joint ventures simultaneously in Kolhapur itself. Bu the visionary was well-aware of the fact that having expertise in the arena of architecture is more than important and for this, he had to practice his skills for a period as ‘expertise comes from practice’.
firm in the creative design solutions that fulfill the needs of our clientele.” He further adds that the company is the result of a wonderful blend of knowledge and experience of both leaders. And already dealing with giant projects, the company is surely going to leave its footmarks in the industry shortly. CLIENT CONTENTMENT IS THE KEY The visionaries explained that clients are the most crucial and prime priority for the organization-hence they focus on customer contentment as the most important core value.
During the initial days of his entrepreneurial journey, he focused on residential projects intending to scale up in the future. Soon his portfolio began to fill with numerous large projects by global giants, and in the end, he gained a professional offer from a large council-where he devoted a decade of his career in polishing his skills with the successful application of his existing knowledge. But the enthusiastic entrepreneur in him was keen to learn more and explore more so, he decided to devote his prime focus on his venture.
Ashish states, “Design is the reason we do what we do, but we never practice architecture as a service to ourselves. We owe our success to an unrelenting focus on client services and client satisfaction. For us, design is of utmost importance, and we have a unique style that we advocate. We keep an eye over our satisfied clients as they act as marketing mean and prove us more potential clients.”
The year 2005 was a turning point in the career of Anand when his son Ashish came as an energetic persona to complete the entrepreneurial journey of Anand with his fresh talent and newly equipped knowledge. Being a graduate in Architecture, Ashish was filled with robust determination to follow in his father’s footsteps and started practicing in the venture. Soon he realized that to overcome the cut-throat competition in the market, again in the international experience is a must. So, he moved to Dubai to flaunt his expertise there for two years and later completed his Masters’s in Architecture from Spain. And that was the moment, Anand saw a potential business partner and a determined business leader in Ashish as he offered the proposal of establishing the brand-DESIGNEX in 2010.
Talking about client centricity, it’s important to mention that the team of DESIGNEX serves its clientele with emerging tech-driven techniques as they are filled with innovation. To deliver their best, effective and efficient services, they relentlessly look forward to new and upcoming methods of improving their services. They claim that appropriate research is one of the crucial factors in the exemplary growth of the organization. It provides critical info regarding the realm and business landscape and helps the management team to ensure quality and efficiency. The team asserts that they have a robust perception that innovation is the direct implementation of creative artistic expressions as well as technical interventions. To add more to this,
DESIGNEX, since its inception, is engaged in serving largescale projects, including townships, industries, houses, and offices to offer great design solutions in architecture and interior designing. When our editorial team asked Anand to share the mission of the organization, he affirms,
Anand affirms,
“The impact scale of our firm considering our targeted client base is evident from the wide foray of multi-disciplinary projects. Keeping client and his needs at the center of the very design helps us developing innovative ideas and approaches specific to the particular projects.”
“Our mission is to provide innovative, efficient and sustainable solutions using exceptional service system and keeping values and ethics in practice throughout the organization. Also, we aspire to be a leading architectural
THE ORGANIZATIONAL CULTURE The culture at any organization plays a vital role in the overall growth and success of the business. The leadership panel of DESIGNEX has kept its eyes on cultivating a positive and work-friendly environment throughout the organization. They say that a good design with business sense blends to create a key culture at DESIGNEX. Ashish affirms that he always tries to apply his voice in an authentic way to create a positive working environment in the company. After asking about the contribution of the workforce in the client-centric motto of the organization,
Ashish clears, “Effective workspaces and identifying the core strengths of the team keeps our team energetic and stand still in the competitive market.” 23
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GROWTH
Whilst commencing any work we are in the startup phase. Countless inputs and efforts are invested to take the voyage from the Initial phase to the Growth phase. Similarly, in the business world, numerous efforts are required to just start the business. The building of clientele and winning the trust of clients over the products and services. The financial requirement is the aid through which a business empire can be built. In this phase, the entrepreneurs and the employees ought to sit together for taking collaborative decisions. When the company or business starts picking up the pace, a sense of confidence is developed. A little stability and growth are seen whilst moving from the start-up to the growth zone. There are several attributes, which we need to keep in mind:
Delegation of responsibilities: When the business is growing then it becomes quintessential for everyone to be more responsible. So, upper-level management ought to delegate responsibilities to the workforce. During the startup phase, the company has figured out the best talent, the skills of the employees, and the employees who need a push. During the growth phase, each employee now needs to be responsible and delegated with more responsibilities. This is done in order to make them feel more independent and decisive. Efficient Management: A proper management needs to be formed during this stage. It’s because during the starting phase everything was haphazard; no systematic process was there. Gradually, when the company starts to progress towards the growing phase then it becomes essential to manage the people. A proper hierarchical management ought to be formed, which will simplify the work and reduces the responsibility of CEO’s and other top level managers. If a proper management is not there at different levels then no proper and efficient execution of work can happen. People who are working since the start of the company need to be delegated with some senior level authorities so that they feel a sense of importance. It’s indispensable to hire HR’s and other upper level managers as the number of employees are increasing. It becomes ultra-important to track the performance of each employee, their strengths and weaknesses, appreciating and rewarding schemes, their support system, problems, and how to motivate them to move ahead in the organization. Additionally, for the deserving employees, organizing a multitude of promotional strategies so that they can lead the people efficiently and smartly. For the employees who are slow in their progress, try to lend a helping hand to them. The sound management system plays an indispensable role in the growth and progress of the organization.
HOW TO REACH THE GROWTH PHASE FROM THE
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If the data is not recorded well and left unorganized then the ambiguity will be caused, which would definitely going to hamper the operations of the company.
Data: At the initial stage, the number of employees is less, the clientele is also not very vast, so there is no requirement to organize the data in the records; this can be done manually. During the growing phase, the dimensions of the company is expanding so it becomes quite necessary to maintain the data records related to multiple works in the system. Companies ought to hire data analysts and administrators to carry the process forward. Now, everything needs to be recorded in the tabular format so that data can be fetched easily, and the work can be completed on time. Maintenance of log records, number of projects allocated to employees, dates of deadlines, delivery dates, etc. need a cognizance and ought to be properly recorded. Therefore, now the employees should be proficient in data handling and management.
Management of Employees: As the organization is growing, the number of employees is multiplying. So, it’s required to effectively manage the employees. As there are many old employees associated with the company, and also there is an entry of fresh employees, in this case it becomes essential to guide the old employees to synchronize and adapt with the freshly recruited team. The other point is the opportunities; every employee works for the growth so it’s the responsibility of the upper level management to take care of their growth and development. There are many policies related to employees, which require an attention. Increment polices, to make sure whether the employees are ethical towards organization, their problems, how to make them independent, etc. managers need to look at all these. To cross the growth phase and move towards the stability stage, persistent efforts in the direction of making each employee independent and efficient becomes the key.
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20 MOST PROMISING
ST RTUPS
TO WATCH-2021
DYNAMIC WORLD EDUCATION COMMUNITY Simplifying The Journey To Stay Abroad In A Transparent Way Puja | Business Connect
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oday, a large number of Indian students dream to complete their studies abroad because of new opportunities opening up there. Because of the easy availability of loans, it has become easier for them to manage a high fee structure and high cost of living. This has given a great boost to the total number of students passionate about making a global career and has contributed greatly to the demand for education consultants by leaps and bounds. Upon realizing the probable importance of overseas education consultants, the idea of one of the fastest-growing Companies in the Overseas Education space, DYNAMIC WORLD EDUCATION COMMUNITY, was coined by the visionary leader Puja Saluja, Founder & CEO, DWEC, in the year 2020 with a vision to be the most trusted & preferred partner in the domain of foreign education. The orgnization has been an integral part of the journey of thousands of people who seek education outside their country. They assist and advise students in pursuit of world-class higher education from 20+ countries catering to almost 84,000 of the most popular Undergraduate as well as Post Graduate Courses. Since its inception, the industry leader and entrepreneur, Puja has ensured that DWEC steadily grows and
functions as a one-stop solution with exceptional expertise in the domain of study abroad. Under the wise leadership of the Puja Saluja, DWEC has helped in amplifying the reach of education to students who lack the right resources and a pocket-size for expensive teachers or educational institutes. It provides splendid services from counseling to admission, language test preparation (English - IELTS/ PTE /German / GRE/ SAT / TOEFL, etc.), visa education loan, and job assistance. AS THE NAME ITSELF INDICATES, THEY ARE BUILDING A COMMUNITY PLATFORM HELPING THE FOLLOWING: • Mentoring students to make them FUTURE READY • Helping the cause of WOMEN EMPOWERMENT to make them FINANCIALLY FREE • Helping Corporate executives / Entrepreneurs hurt or displaced by COVID with INVESTMENT FREE business opportunity From dedicated counselling support to streamlining immigration and admission procedures, DWEC is committed to refining the overseas education experience like none other. Its mission is to simplify the journey to study abroad in the most ethical and transparent manner.
DWEC’S MARKETING STRATEGIES Market Dominance Strategies: Conversations, Acts and Experiences. • By ensuring our strongest reasons should fill gaps in students/ parents understanding, lessen administrative burden so that they will explore and gain insights on global practices. • We have designed services portfolios to uncover hidden complexity and offers customized assistance bridging expectations and involvement. • By providing easily accessible compelling contents. • We offer video counselling with slot booking options. • We deepen engagement cycle with slew of infographics. • Building reputation – Through reviews and testimonials. GROWTH STRATEGIES. We pride ourselves as a go-to platform with expertise in bringing confident and professional interventions to the Studying Abroad aspirants: • Horizontal Integration: Our single window platform offers comprehensive services right from need realization, information search and comparative evaluation to application and short listing to loan processing to job placements. • Vertical Integration: We make technology deliver to boost efficiency: data-science, AI and provide progress tracking. •
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Innovation Integration: We follow incremental innovation which enhances existing practices and helps in attracting a niche segment of the business.
MS. SALUJA‘S UNIQUE LEADERSHIP
PUJA SALUJA
Founder & CEO - Dynamic World Education Cmmunity Dynamic World Education Cmmunity Pvt. Ltd.
DYNAMIC WORLD EDUCATION COMMUNITY
She personally follows a DEMOCRATIC leadership style, opting for the opinion of her core Management team/Advisory Council, and truly believes in delegating responsibilities. Also, believe in being a good FOLLOWER and always open to learning from anybody, irrespective of their level in the Organization.
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THE WOMAN WHO MADE IT HAPPEN An inspiring and organized leader focused on coming up with realistic goals, creating ways to efficiently achieve those goals, and producing results, Puja Saluja leads the DYNAMIC WORLD EDUCATION COMMUNITY in the key position of Chief Executive Officer. She holds over15 years of hands-on experience in the Education Industry, Lead Generation & Counseling. Present-day, she is striving hard to address the needs of students for Higher Education in the Global Market. Ms. Saluja brings along commitment, enthusiasm & strong business networking capabilities, and envisions making study abroad services accessible to students across the globe. WORK CULTURE AT DWEC
Ms. Saluja believes in fully empowering her TEAM (of Employees as well as Partners) as the term itself says -TOGETHER EACH ACHIEVES MORE. She has ensured to build a workplace the employees love. DWEC works as one team, sharing the same vision with the right to communicate openly between all levels of businesses while maintaining openness and transparency which builds a sense of ownership across the entire organization. FUTURE OUTLOOK The leading lady is planning to exponentially throw the company’s B2B Vertical, based on the strength of the distinguished Business Partners predominantly and support them every step of the way by focusing on their personal as well as Commercial growth, in the real sense of the word. In addition, DWEC is going to keep growing globally across the following regions - the United Kingdom / African Region / Europe / USA & Middle East. MILESTONES & ACHIEVEMENTS ON THE WAY • Largest Portfolio of Foreign Institutions • One-stop solution provider • Expert guidance WORDS OF WISDOM Identify a gap and offer a solution to fill that gap. To stay eternally focused on the core strength areas and keep building on the same Try Something if it works that’s Great, But If you try something and it doesn’t work, then look for ways not only to make it work but to make it worth it.
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Indranil Roy | Business Connect
THE MASTERMIND BEHIND THE BRAND
GOELD’S vision to establish a stellular presence in the Indian economy is supervised by Mr. Archit Goel (Director), a leader who steps into the big stage and comes to grips front on. He is a growth specialist and defines leadership as a paradigm of responsibility as an individual and professional. He has been with Shri Balaji Alliance for nearly a decade and has been functioning as the director since last year. So, what motivates him to lead? The chance to contribute majorly to a game-changing industry that will alter global eating habits and choices. The pandemic has pushed the tipping point forward by a few years. And food manufacture is an arduous task, as the quality and nature of food determine the health of future generations. Challenges frighten him less, and he bets on collective wisdom to overcome them. “A strong team gives you the confidence to surpass issues that hurdles a business,” he states. For him, businesses without challenges are non-existent. He and his team are constantly battling to ensure that consumers and clients receive only the best. He wants to emphasise the benefits of frozen foods, which are quick and easy to prepare. Instilled with this ambitious endeavour, GOELD is on track to become a preferred choice in every Indian household’s refrigerator for any meal occasion. Archit also puts his heart and soul into building his team. He encourages brainstorming, followed by result-oriented action plans that overpower roadblocks. The team is kept motivated at all times, and their opinions are taken into account, resulting in a stronger team. “We are a team without superstars. Hence the team wins and not individuals,” adds Archit.
Mr. Archit Goel (Director)
GOELD: SET TO PIONEER THE INDIAN FROZEN FOOD MARKET
There is a famous saying, “Good food is the foundation of hygiene and happiness.” However, in today’s world, food quality is determined by its impact on health, sustainability, techenabled transparency, packaging, natural flavours, and environmental impact. The transgressions of COVID-19 have altered our eating habits, but not the importance of good food. In this vein, frozen meals, in particular, have a powerful influence on the food business, particularly in India. A notable stimulator of this presence has been GOELD, a new frozen food brand. With its distinctive motto, “Swad Ka Sunehra Rang,” the brand is contributing to the frozen food market’s explosive growth while also establishing a global presence.
SETTING STANDARDS IN FROZEN FOODS
GOELD was founded under Shri. Bajrang Alliance Ltd., an illustrious venture of the GOEL Group - a globally recognized conglomerate in mining, iron & steel, power, education, and media. Just like its other ventures, GOELD contributes to the group’s ideals, particularly in terms of quality and customer satisfaction. Its stronghold stands on pillars of technology leadership, infrastructure superiority, customer trust & goodwill and qualified human capital. GOELD manufactures its products in a 100% vegetarian kitchen equipped with advanced refrigeration technology to preserve all nutrients, tastes, and texture. It sources raw ingredients from company-owned farms and innovative cold chains & storage facilities. Its food preparation experts combine ingredients and assure each product excels in quality, taste and variety. In addition to GOELD, Shri. Bajrang Alliance is a prominent advisor to multiple brands growing under its banner. Needless to say, the amalgamation of the 4 pillars are evident across the businesses it harbors. Its products and solutions are testimony to these 4 business mantras of the group.
R&D: WHERE THE MIRACLESHAPPEN
GOELD stands strong against all the industry’s hurdles and intricacies with a team of R&D
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specialists. The team consists of Doctorates and M. Tech (Food Technology) specialists geared to scientifically developing products. This is vital to sustaining rigorous quality, safety, and cleanliness during these trying pandemic times. It has an in-house R&D lab equipped with the latest equipment, like GCMS (Gas Chromatography-Mass Spectrometry), HPLC (High-Performance Liquid Chromatography), Water Activity Meter, Moisture Analyzer, etc. “Quality is a top priority for us, and it is monitored from the time raw materials are received until the product is delivered to our channel partners,” explains Archit. Multiple levels and checkpoints are used to evaluate the product’s quality, safety, and hygiene. They recently introduced the GOELD LachhaParatha, a mouthful for customers. The R&D team is working on a number of intriguing products that will no doubt excite customers once they are released.
NAVIGATING CREATIVELY THROUGH COVID-19
Having an innovative spirit, GOELD infuses creativity into all of its endeavours. Having taken cautious steps during COVID-19, it made sure that employees’ salaries and safety were not jeopardized. Even now, GOELD compensates its employees for taking COVID tests and vaccination. Also, it values compassion and cooperation, and knowing how trying these times can be, everyone is looking out for one another. “Our employees even contributed to a COVID Relief Fund that was donated to the government by our parent firm,” adds Archit proudly. On the other hand, while investing in R&D to build customer satisfaction, it built a ‘Health Bubble’ within the factory and marketing offices. This quadrupled its production twice as fast as the competition. As the markets opened, it calibrated its operations and now is one first to reach retail shelves and popular online retail platforms.
THE TRUE CHAMPIONS OF THE SUCCESS STORY
While resources and processes aid in setting benchmarks, a company’s ethos and beliefs form an appealing culture. GOELD has a favourable atmosphere centred on the team and is transparent about responsibilities and resolving conflicts–This ensures their long-term orientation. Everyone challenges existing ways to foray into robust business opportunities. This requires both cerebral and physical rigour; and GOELD has an abundance of both in its team. The team lives to fructify its collective dream of being a leading brand on the subcontinent; and, subsequently, be a formidable force in global food retail.
CONTRIBUTING TO SOCIETY
“Sustainability is the key to understanding the future.” GOELD, as an organization, adheres to this to the letter. It focuses on community development and improvement, ensuring a healthier lifestyle for future generations. It engages in CSR initiatives focused on health and wellness, along with education and skill development. “We focus on need-based CSR activities in surrounding areas, primarily to prevent duplication of government-sponsored initiatives,” asserts Archit. GOELD’s social efforts have earned it a special place in the community, and village panchayats are constantly encouraging it to do more.
A LOT TO BE PROUD FOR
While GOELD has grown amid chaos, its groundwork for frozen foods and allied food business started almost half a decade back. Leaving no stone unturned, GOELD has successfully established Shri Bajrang Alliance in FMCG, foods & allied businesses. In only its first year, GOELD has received multiple awards for its consistency in driving change and pursuing leadership roles: • India’s Most Admirable Brand by “The Brand Story” • Best Frozen Food Brand of the Year by the Food Connoisseurs India Convention • Fastest Growing Brand at the Asia One Awards • Best Veg Frozen Food Brand by the Right Choice Awards • Certified with Highest Rating by BRC, FSSC, and ISO within the first year of Operations. These milestones speak for the team’s motivation and operational abilities. Nevertheless, they are committed to surpassing these milestones, and earning new and powerful ones. By 2026, GOELD wants to ensure that every Indian household has at least one of its products. By that time, it hopes to have established its ‘Service-driven’ business model, including standalone storefronts for its fantastic range and entire meal alternatives such as supper and takeout.
LESSONS FOR LIFE
“Select a path you love. Be it a business or a product. Dream big, but stay grounded. Also, don’t forget to have fun in your entrepreneurial quest, and surround yourself with like-minded people. Because it’s always more fun to celebrate your success with people you enjoy being around.”
-Archit Goel 31
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LIFESTYLE
Constructive Hobbies Are The Essential Need For The Entrepreneurs Only work cannot satisfy thy soul. This is a mere truth. Human beings need fun to live to the fullest. For peace and calmness, a sort of rejuvenation is required. The methods can be different or varied person-to-person, but the purpose is the same. Mostly biggies or business tycoons are engaged in one or more kinds of recreational activities to create a symphony between professional and personal life. The balance ought to be created to avoid disruption and chaos. Hobbies or pastimes become the need of an hour! They not only relax us but also offer a multitude of incredible benefits. For an entrepreneur, it’s quite necessary to have a hobby. This will quadruple the probability of success and progression.
The graph of success will take an increasing leap. Businessmen like Ratan Tata, Bill Gates, Mukesh Ambani, etc. have developed hobbies to make their busy and hectic lives more fulfilling. Constructive hobbies ought to be developed by the entrepreneurs for stepping up the ladder of success due to a multitude of reasons. The reasons are enlisted below:
Creativity- Undoubtedly,
developing a hobby will correspondingly enhance creativity. For example, if you like to read then reading various genres will tremendously increases thy imagination and creativity. I have seen people at great positions, who have a habit of reading for one or two hours before going to bed. Their thought process becomes quite distinctive from others. They develop an out-of-the-box thinking approach. Hence, entrepreneurs in critical situations or making an important decision will utilize their creative approach.
Boost up the Concentration level- When we give our
conscious attention to an activity then there are least chances to get diverted so it’s simply amazing to tie yourself with your favorite activity for some time in a day or week. For example, swimming for one hour in a day will reduce the stress level to a great extent, and pushes your brain to focus on the activity. This automatically boosts attention level and helps you to do your day to day work with more finesse and cognizance.
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informative. For an entrepreneur, it is always required to learn new skills so that they can apply them in business.
Switching off from the Routine Work- Doing the same work
repeatedly whether it’s an office work, house hold one or studies, it makes our life monotonous and dead. Dealing with daily stress of deadlines in office or goal to be achieved, the persons needs methods for detoxification. Switching off from the usual routine, it’s quite essential to engage yourself with a hobby.
Benefits your Health- When you do any fun-filled activity then it will surely make cells of your body rejoice. This, in turn, provides a great health benefits. For example, if your hobby is to play football then for the obvious reasons, it helps to stretch your muscles and releases all tension. It will keep you physically as well as mentally fit. From such a hectic slot hobby is a portal through which you can explore and be fit.
Reduce Stress Levels- When you do what you like then it refreshes thou soul, and correspondingly reduces stress to a great extent. For example, dancing is an activity that touches your heart and you genuinely like to give precious time to it. It releases a lot of endorphins and increases the levels of serotonin. Thereby our day to day stress is reduced to a great extent. Psychotherapists recommend people to develop hobbies, which decrease the anxieties and tension, and this helps people to live a stress-free life.
More Happiness to Life- Hobbies add a newer perspective to life. They help to reduce the anxieties, and add more years to life. Reading a novel of a favorite author calms my senses, and brings a happiness to this busy life. It just provides peace to my senses. Consequently, happiness depends on the things you like. Stepping out of Comfort zone- Trying new activities, which you have not done before provides extreme freedom and confidence. This helps you to come out of the comfort zone and without any fear do the activity.
Enhance your skills- It’s a fact that when you indulge in an activity
that you love like reading, writing, gardening, painting, etc. then it makes you talented in various skills. If you are an avid reader then you become expert in language, your writing skills will be enhanced, communication will be improved, and you become quite
These were some of the points, which describe constructive hobbies for the entrepreneurs.
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MANCOM ConsulTECH Pvt. Ltd. Strategically Transforming Small and Medium Businesses Nitish | Business Connect trade arena? What role can the govt play in making these SMEs more competitive? In this context, it is important to relook into the basic issues of SMEs, past, present and future prospects, especially in the policy framework.
Manoj Nair
Founder & CEO
Today, small and medium industries occupy a position of strategic importance in the Indian economic structure due to their significant contribution in terms of output, exports and employment. The SMEs are the biggest employment providing sectors after agriculture, providing employment to 29.4 million people. However, SMEs, which constitute more than 90% of the total no. of industrial enterprises, are now facing tough competition from their global counterparts due to liberalization, change in manufacturing strategies, technological and uncertain market scenarios.
ABOUT FOUNDER & CEO
TESTIMONIAL
“We are pretty much impressed and delighted with our association with Mr. Manoj Nair. We could redesign our growth path and the entire team is filled with new zeal to accomplish the loft goal !! Owing to his effective processes and systems, there is good visibility,” claims Joseph Thomas, Chairman & Managing Director Duke Thomson’ s India “Manoj Nair is a dynamic professional who has majorly contributed to the growth of many business enterprises. A sense of accomplishment accompanies while working with him as he adds zestful values to our teams changing our stance towards the market. He has also played a major role in market research, planning, segmental and converting the market potential into actual business reality that proved lucrative for Keshav in terms of our growth in domestic and international market,” says Navneet Garg , MD & CEO Keshav Group
S
mall & Medium industry has been one of the major planks of India’s economic development strategy since independence. India accorded high- priority to SMEs from the very beginning and pursued support policies to make these enterprises viable and vibrant and over time, these have become major contributors to the GDP. Despite numerous protection and policy measures for the past so many years, SMEs have remained mostly small, technologically backwards and lacking in competitiveness. The opening of the Indian Economy in 1991 added problems to the SMEs. Presently, the SMEs in India are at a crossroads and intense debate is centred around questions like what would be the future of the small enterprises? How can these enterprises survive in the international
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Manoj Nair, Founder & CEO, MANCOM ConsulTECH Pvt. Ltd., an established name in the field of Small and Medium businesses. He served in his last capacity as Vice President- Sales & Distribution with the Life Insurance giant ICICI Prudential Life Insurance Company Ltd, before launching his own company MANCOM ConsulTECH. Manoj has been with ICICI Pru Life for 18 years almost since its inception. He has managed the prime markets of India including Mumbai & Maharashtra and led successfully various channels like Agency, Bancassurance, Corporate Agency & Broker, Proprietary Sales Force etc. Manoj is a thought leader and an out of box thinker. Everyone vouches for his man-management skills and whichever markets he has managed; he has taken it to exceptional heights. He is instrumental in shaping thousands of careers. Manoj is a go-getter and a visionary and combines the power of dreams and aspirations with execution to make them a reality. Entrepreneurship was in his mind and servant leadership has always been his core value. During pandemic times he got in touch with a few SME business owners. During his close interaction with them, he came to know about the challenges they are facing. He decided to do something for them. He found the purpose finally and decided to start his venture MANCOM ConsulTECH to serve them to transform their business. Meanwhile, the second wave of the pandemic hit and further two & half months of lockdown was announced. He did thorough research and extensively interviewed 400 SME owners to prepare a road map to transform their business.
Manoj is committed to serving the nation by transforming SME business, that’s how MANCOM ConsulTECH came into existence.
COMPANY OVERVIEW
MANCOM ConsulTECH is “The Growth Strategist” strategically transforms SMEs very effectively to accelerate their sales and profits through the right process and systems in place. MANCOM consulTECH handholds business owners, their Sales & HR heads to create efficient models within their respective functions. MANCOM ConsulTECH’s practical approach to SMEs is getting appreciated everywhere and its problem-solving analytics has enabled businesses to grow their sales revenues to the tune of 30-66% monthly in just a matter of a few months. MANCOM ConsulTECH challenges the preconceived notions of business owners. Sales being one of the biggest challenges they come across. Manoj believes if the SMEs do not have a proven process for SALES, then they do not have a proven process to SCALE.
sales process and systems for the smooth functioning of their business.
So far, the company has been helping SMEs with better implementation, validation and accountability.
Manoj has listed down the pain points and has started working on them. He comprehended that the owners are the ones involved in the day-to-day firefighting of business. They do not have the time to think about the business and grow. Jumping from one crisis to another. They are the supreme executioners and are involved in getting sales, going behind outstanding dues, production & procurement of raw material, inventory management. No building systems and processes. Far from technology!
MANCOM ConsulTECH is building on a TECH platform where top-notch professionals of the leading business brands will serve the SMEs personally. MANCOM ConsulTECH helps SMEs in: • Organizing thoughts on growth strategy. • Organizing how to develop the market for their product and sell proactively. • Organizing to create strong processes & systems. • Organizing time, money & effort in building the right team. • Organizing to know the Market disruption and business threats. • Organizing to invest time in learning.
SMEs do not perform any kind of marketing activities to generate leads for their sales. They are more dependent on referrals and word of mouth publicity. No HR, no policies framework. They do not put enough time, effort and money to build the right team. No Performance management structure, no reward & recognition culture, and no one celebrate progress.
VISION, MISSION AND CORE VALUES • •
•
Vision- By March 2022, Business transformation case study of 50 SMEs. Mission- Transformation of not only business owners but their employees also. Participating in the growth story of SMEs, as the biggest contributor of GDP growth for the country. Values- Servant Leadership, Integrity & CustomerCentric
Manoj has developed processes and systems to help SMEs to drive their business. People may fail but not the systems and processes. Building systems will reduce the dependency on the SME and their teams. Manoj sits with business owners and teaches them how to look at the data and do the business analysis. Our business analysis has worked wonders for SMEs making them understand what the business threat or competition threat to them could be. Also, he has helped them with putting the organizational structure to run the business effectively and has pushed them to chase bigger visions. He keeps them in action mode to implement what they learn while equipping them with new skills, knowledge and strategies. To sum it up, Manoj has given SMEs three mantras to work towards excellence - Clarity, Competence & Culture.
SCENARIO OF START-UPS
Manoj says, “India had the third-largest start-ups market in 2020 behind US and China. Our start-up ecosystem is still a hot market for private equity and venture capital. With India pushing towards a knowledge-based digital economy, start-ups have an extremely great future. India is an under-penetrated market as far as start-ups are concerned. Since India is looking forward to $ 5 trillion economies by 2025, we must encourage startups as they can play a pivotal role in shaping India’s economy.”
FUTURE ENDEAVOUR
MANCOM ConsulTECH wants to be the one-stop solution for SMEs. Be it sales, Finance, HR, Inventory, Production, Customer Service, B2B connecting buyers and suppliers through tech Serving, etc., Manoj envisages that SMEs should be looking at the bigger picture of growth and start competing with big companies.
ENTREPRENEURIAL JOURNEY
“It’s important to have a purpose in life, I find my purpose to serve SMEs,” says Manoj.
WORDS OF WISDOM
“Firstly, one needs to have a purpose. Anybody who has a purpose will surely flourish in entrepreneurship. Being an entrepreneur also means you are helping society in many ways. I firmly believe serving is the best religion.” My core values as a servant leader remain firm.
After interviewing 400 SMEs he understood Sales & identifying the manpower for the organisation as the biggest challenge. This is where I come into the picture. I help SMEs right from identifying the talent to set up a strong 37
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Open Arch
Enhancing quality of life via inclusive and innovative offerings
Kajal Dobhal | Business Connect
The Government of India has imposed a liability to all the sectors across the nation to be in harmony with the environmental conservative attempts. This has majorly induced the popularity of the green building concept to decrease our carbon footprints. a consultancy firm that extensively focuses on offering environment-related services to real-estate developers, industrialists, miners, etc, Open Arch has become one of the fastest-growing enterprises in the niche market. It primarily helps major industry giants to get the NOCs/Permissions from concerned departments and in doing so, it observes its 4th anniversary this year only. Moreover, the firm proves its forte in lending sturdy support to developers and industries in line with the Regulations and compliances to various environment consultancy and architecture-related services. The socially attentive, responsible, and ingenious services offered by this ‘distinctive’ firm to make a considerable contribution to the overall well-being of the society have made it a perfect fit for our neoteric edition that highlights companies with a difference.
THE PREFACE
Established as a credible solution provider in the space of Environment, Architecture, Industrial Planning, and Design Consultancy, Open Arch Design and Enviro Solutions LLP has become one of the leading names in the respective space. At present, it is registered at Vashi, Navi Mumbai 400703 where its leadership team has been proactively operating from Nagpur and Kolhapur. With vide UAM No- MH33D0167245, the firm has been registered with the Ministry of Micro, Small, and Medium Enterprises(MSME). Equipped with highly-experienced technical staff and adept workforce, perceptive ideas and unfaltering zeal of Open Arch Design and Enviro Solutions LLP have allowed them to make significant undertakings across multi-sectoral, multi-dimensional, and
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multi-locational projects. Driven by an adept team of experienced, young, vibrant, enthusiastic Architects, Urban Planners, Environment Experts, Project Managers, Civil Engineers, Mining Engineers, and many others. the firm has been putting innovative design expertise and practical solutions in the space of environment and architecture on the table. Moreover, the leadership team deeply considers the aesthetical, economical, environmental, and social issues to be addressed by the industrial sector and insists that while providing best-in-class services to the clients, the environment has to be every business’s foremost priority. Here, the senior executives of the firm quote that environmental diligence issues are diversely converged on- growth, sustainable air and water pollution including urban and rural planning. This ideology has propelled many professionals towards environmental and architectural services. Furthermore, the firm also performs water and energy audits to keep a check on non-renewable energy resources. To allow some major industries to keep forging ahead successfully by keeping them in line with alternative energy resources. At present, the firm is majorly indulged in the Asian market and will soon expand its wings across the globe. From conceptualization to implementation, the service portfolio is divided into two categories. The first one targets the environmental sectorEnvironment Clearance, Consent to Establish/ Operate, Environmental Compliances, NOC from Central Ground Water Authority, Hydrogeological Studies, Ecology & Biodiversity
Studies, Water Security Plan/Water Audit, Traffic Impact Assessment Studies, Eco-Village Development Plan, Performance Evaluation of Wastewater Treatment Plant, and AMC of ETP/STP. Whereas, the second category targets the Architectural and Urban Planning SectorIntegrated Building Design (Architecture, Structure, MEP), Urban and Regional Planning, Statutory Approvals Interior Designing, Landscape Designing, Branded Environments, Green Building Design Facilitation & Certification Project Planning & Support, Strategic Project management, Property Valuation, and Estimation / Costings.
founding members who dedicated their major portion of energies to making a difference in line with environmental sustainability. Owing to their corporate vision in building an exemplary enterprise that thrives on excellence, teamwork, and innovation, the founders ventured into the entrepreneurial landscape to facilitate sustainable growth for the real estate industry. Consolidating business activity via Integrated Management Networking(IMN) is what they have been adhering to while being committed to ceaseless amelioration of IMN’s effectiveness to bring in-house expertise and clients onboard.
THE DIFFERENTIATING FACTOR
What sets Open Arch apart from its peers is its customercentricity, customized solutions, subject-matter expertise, cost-effectiveness, and a lot more. Their insistence on highquality services with exception has been the key driver of the high customer satisfaction that stimulates a high client retention rate. The torchbearers of the firm have been in constant strides to bring a holistic suite of environmental solutions to the end clients under the same roof. The firm offers builders the facility to be benefitted from its integrated model where different end-to-end services are provided at the same place. Moreover, the intuitiveness of the founders and their leadership team has been propelling the firm to greater heights. Here, good ‘client handholding’ helps them earn the trust of their clients as the services are never put to an end if once any service has been rendered. Prolonged and unwavering support is offered by team Open Arch to its clientele and several brands have been associated with it due to this aspect only.
HOW DID IT START?
The foundation stone for the firm was laid by Er. Rohit Mainkar dedicated more than a decade of corporate experience to the environment and architectural services. In this direction, they have developed and obtained expertise by establishing credentials within the state of Maharashtra and Central Province. The inception of Open Arch was stimulated by the insights, expertise, and experience of the
We never fail to maintain transparency with our clients where timely delivery is what we stand for, though our field is quite unorganized. We believe that there has to be a crystal clear clarity between us and the clients to bring out the best of any process we are heading towards. Trust building is quite imperative for any venture’s success and we fervently resonate with this notion and leave no stone unturned to ensure it.
ROHIT MAINKAR
Partner & CEO Open Arch Design and Enviro Solutions LLP
The dynamic founders have envisioned Open Arch to soon emerge as a technical consultancy where it could be well- reckoned as a leading EPC firm. Furthermore, five years down the line, the firm is making significant efforts to be enlisted into the major stock exchange market alongside extending its global footprints.
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www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA
INNOVATION
STRENGTH OF ENTREPRENEURSHIP PLANNING AND EXECUTION
An idea is a unique thought that may result in to either AN INVENTION, INNOVATION OR A DISCOVERY. Entrepreneurship is the boat which sails on the high waves of extreme environment. Both the internal and external factorsof the dynamic natureinfluence the business development in every possible pin.Every individual once thinks to become aEntrepreneur, but to ride long way in the journey of glory is a hard case thing.“Fake it till make it” is always a pleasure success mantrato face business tides. Every business should learn to collect small pebbles to build a kingdom to rule. Entrepreneurs are set to raise fire but this whole process is likely to accomplish only when necessary planning and management of mind and ideas have taken worth place. PLANNING and EXECUTION of the dynamic environment before the end result is the most important thing to do. Every possible aspect of the game is to be studied at pin point. Only Strong roots canmake the powerfulshed for tree. Planning is same as preparing the bed stronger enough to build a glorified and successful empire. A great project float on a perfect project planning and execution for which we the team of Business connect magazine dedicate this article to project planning and management.
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LET’S HAVE A LOOK ON THE STARS OF PROJECT MANAGEMENT IN THE SKY What it do ?? Project planning and management of the company format is the foremost thing to make things more simpler and easier to measure. Itis the function of selecting an objective and developing schedules, policies and procedures to attain the specific goals and objectives.The whole process is suave but important one which involves :-
1. Identification of objective The main component of project planning is to identify the objective or need of the project which must be identified after keeping the needs of all stakeholders in mind. Note that an objective is more specific than goals that make it easier to measure the success of the enterprise.
2. Selection of activities After the identification of objective, next phase is to achieve the same, for which the optimum performance and accurate activities are to be selected.
3. Identification of resource requirements The most important phase of the company format is to identify the needs of resources and allocation of the same in the journey accurately.
4. Preparation of budget The budget encompasses the estimation of labor, equipment and materials for implementing the project plan. This budget helps in monitoring and control the cost expenditure during the implementation phase.
5. Risk management After detailing the activities, resources, schedule and costs, one should go through the potential threats in the route of completing the project successfully.
6. Formulation of communication plan Communication plan is a mechanism of preparing a document that shows the information of the stakeholders, required information and the communicated channels, that may be daily, weekly, or monthly describing the performance milestone achieved and the work planned further.
7. Documentation The documentation of quality plan is crucial for its better implementation. It facilitates the coordination of team, activities and resources to achieve quality target through better control measures.
8. Evaluation Management reviews should occur after each phase to evaluate the project’s progress during the various checkpoints of business life.
Wrapping up the planning procedure. We, the team of business connect magazine hopes that these pillars and process would help you to make the most successful business and makes sense to have the wonderful business floatingon the extremely dynamic waves of sea. As we all know that entrepreneurship is not an easy task to build or survive but also not Impossible to make.
Wishing you a Happy Reading!! Happy Entrepreneurship!!
Tides are always there to welcome you but IT DEPENDS ON YOU HOW TO REACH THE SHORE. 43
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10 Best Indian
CEOs
to Esteem in 2021
NEERAJ BHATNAGAR Founder & Managing Partner
A Rousing Leader Behind A Leading Venture
Gulshan Parveen | Business Connect “Powerful people make places powerful”, and the sheer will and endeavors of certain C-Suites, portray this perfectly. History has witnessed how corporate leaders aided transformation, surpassing challenges that portrayed their might. For them, challenges were steppingstones; and with technological and economic transitions, they emerged marking a presence across the globe. Their value in the corporate space resonates with the masses and creates new paths for a rapid ascent. NEERAJ BHATNAGAR, Founder & Managing Partner, Super Traders, is an ideal example of strong will and dedication. His endeavor to Super Traders from a barrage of challenges and the heights of glory is a story worth telling. His efforts have tethered diverse staffing challenges, and now a global leader for holistic workforce solutions.
Business Connect got an opportunity to arrange a virtual meet with the leading figure; we came across some exemplary business as well as technical insights-steering the operations of the company efficaciously. Undeniably, in the conversation, Neeraj unveils several aspects of the organization that gave us some food for thought that we believe will also fascinate our readers! Born in Kalagarh, UP, Neeraj is a great and passionate leader who acts as a powerhouse for the team throughout the organization. Being a ‘Passionpreneur’, he never wanted to do a job rather was planning to create his empire since his childhood. During the initial days, his family’s financial condition was miserable that made him dive into various fields, including poultry farming, contractor, electronics repairing, etc. back in 1995, he collaborated with his brother and created a start-up of electronics named Super Tech Electronics for the distribution and retail in the district. In 2017, he witnessed a varied number of changes and improvement gaps throughout the organization that was next to impossible to fill by staying there. He decided to separate his path and initiated a tremendous venture-Super Traders. He considered the organization as the only importance in his career, and the only reason behind the tremendous growth of the same is the exceptional leadership of Neeraj. While interacting with our team, Neeraj affirms, “In our case of success, we were just working upon our process, expanding them and making them better every single day. We have never seen success in terms of profit gains.” He further mentions that there are a lot of definitions for success, but the most basic one is when you www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA
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don’t have to take loans from others and pay rent to others that mean you have touched the basic level of success. EXEMPLARY LEADERSHIP STYLE Entrepreneurship is not a destination but a journey; not only measured by revenue but, also the number of satisfied clients across the globe. Over the last two decades, India has seen the growth of many notable innovators, whose inventions generated a great impact in society and also elevated the country’s name on the globe. Discussing entrepreneurship, we just cannot ignore one of the most crucial skills of entrepreneurs-leadership. When our team asked Neeraj about his perception of the same, he explained by saying, “Having good leadership is very important for the business, and at Super Traders, we understand this phenomenon very well. For this, we have installed a proper series of systems and policies that act as guidelines to the down chain helping them perform their jobs most efficiently and effectively. Also, having one-track mind helps us in making business and the sole priority of our life. We’re completely focused upon our brand, and for us, other things come after that only.” Throughout the conversation, Neeraj reveals that there have been many setbacks in his business life. There was a point in life when he witnessed numerous giants stepping back from the industry, and several companies even closed their operation with Super Traders for varied reasons. But, as mentioned earlier, Leaders do not change their life’s decisions by getting influenced by external obstacles. We all have heard the statement that leaders are born, not made-but being only a leader doesn’t help in overcoming various challenges and obstacles that come across the way of a successful leader. And for that, vision is a vital ingredient. Neeraj affirms that a visionary leader knows how to manage various events that are about to come in the upcoming business environment.
has dedicatedly contributed its efforts in building its brand name in the market that adds as a differentiating factor for the organization throughout the industry.
“When we have performed a certain business for more than 25 years then the clientele and trade networks hold various expectations. So, we must meet their expectations with our utmost brilliant performance and serve them with the best quality products. Moreover, we keep on diversifying our market space and operations.” Neeraj further affirms Mentioning his mission for the company, Neeraj states that it’s important to have a valid and feasible mission in the business to scale the success leader. His mission is to create great working relationships with his network and clients, increase the debt lending capacity of the company, and maintain more cycles of funds. The company is relentlessly growing in the field intending to increase the dealer & retail chain network. Empire built on tech-driven innovation The Super Traders team has the perception that technology is a crucial factor for business, especially in the power electronics realm where technology is taken as the main ingredient. The team applies the new and emerging technologies in the company in a very conscious manner. Also, most of the systems throughout the organization are technically sound, and recently they have introduced warehouse management software that can manage all major operations. The company perceives innovation as an important aspect of the business as expanding the market shares while
having a differentiating factor can act as an attracting force to the people. The team has a robust belief that studying and analyzing the competition in the market is vital to identify the flows that can become a USP for the organization. Neeraj states, “Throughout the history of Super Traders, research has played a key role; it helped us in analyzing what market is demanding and what we’re providing. This is because it doesn’t matter how much your product is qualified, if it’s not acceptable in the market and not creating transactions then it’s surely useless.” FUTURE MASTER-PLAN The future for the company is dazzling, bold, and lucrative for sure. The team is heading forward with optimism to secure the position of a leading power electronics organization throughout the market. The team says that keeping an eye on finance is very crucial for the healthy growth of the company as utilization of funds efficiently and effectively gives an advantage to the organization itself. In addition, they are planning to increase the quality manpower, focus on high-quality solar projects, diversify the existing product range, and provide the clientele with a hassle-free trading experience. Highlighting the bright future of the organization, Neeraj informs us that there is numerous govt. projects that are in line with the company and there trying to bring their prime focus on them first. Apart from that, they’re planning to put their efforts into lithium-loanbased batteries in the future that will be even more environmentally friendly and compact. Before signing off, Neeraj, by reminiscing upon his entrepreneurial venture, would like to advise the burgeoning entrepreneurs, “Patience is the crucial virtue for the entrepreneurs. One must have faith in oneself, and never let your spirits be lowered in any circumstances, especially in the current scenario when the business world is facing most of the adversity, we must ensure to work harder than before with utmost dedication.”
SUPER TRADERS: REDEFINING THE POWER ELECTRONICS ARENA Conceptualized in 2004 under the guidance of Neeraj, the company is leading the realm with its excellent products range, including Solar Systems, Solar Panels, Inverters, Batteries, etc. Talking about the USPs of the organization, the founder informs that the company has never been profit-centric since its inception. The team 45
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VIRTUAL BINZ
HELPING DIVERSIFIED BUSINESSES WITH EXCELLENT VIRTUAL EMPLOYEES
T
Gulshan Parveen | Business Connect his inside story depicts the innovative streak of the Virtual Binz under the stewardship of its founder- Rahul Chhabria. Business connect got an opportunity to arrange a virtual meet with the leading figure. We came across some steering the operations of the company efficaciously. Undeniably, in the conversation, Rahul unveils several aspects of the organization that gave us some food for thought which we believe will also fascinate our readers! Rahul reveals in the conversation that despite bold visions and big plans, it’s all too easy for entrepreneurs to become bogged down by the mundane tasks involved in building a successful enterprise. In any company, there are a few critical tasks that can’t be ignored but can distract entrepreneurs from the work they do the best. Outsourcing taskscan include from answering emails to developing a marketing strategy. Thus, Udaipur-based Virtual Binz is a business development service provider that offers outsourced business development, virtual assistance, outsourced sales, lead generation, market entry for international firms, and other diversified business development services.
RAHUL CHHABRIA CEO
Established in the year 2017, Virtual Binz has worked with clients in a wide array of industries, including staffing and recruitment, E-Learning, Retail Stores, Insurance property management, eCommerce, telecommunications, software, business information technology, technology consulting, and real-estate. The company is specialized in providing highly skilled virtual manpower for all personal and business needs. Its complete focus is to improve one’s business productivity and reduce costs by providing instant access to several skills set for an affordable, competitive hourly rate. Virtual Binz provides dedicated virtual Staff to Indranil Roy | Business Connect clients worldwide. Clients work with their virtual teams to create high-performance businesses and delegate multiple errands. Outsourcing Mundane tasks undoubtedly increases one’s financial savings by eliminating employee taxes and other tangible efforts. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA
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assistants can work as their team right from their desk. Moreover, the company happily invites all startups, small and mid-sized businesses to partner with it and develop a fully integrated digital workspace to grow their businesses.
VIRTUAL ASSISTANT: A HELPING HAND FOR THE GROWING BUSINESSES
Regardless of its size, Virtual Binz can provide the talent necessary to grow a successful business. Virtual Binz is a fairly organized and technology-driven company. It spends about 5000 USD per month on tools and subscriptions to automate their actions and keep them updated. Virtual assistants are trained rigorously with all these tools so they can help clients effectively and efficiently. Each virtual assistant has to go through 200 hours of training that includes the top 50 worldwide used software and web apps, marketing strategies, recruitment strings, excel shortcuts, and social media platforms. With the transparent model, Virtual Binz ensures that clients have access to their virtual assistant in real-time, and clients can track their VA’s utilization at any point in time. Organizational management, transparency, data security, flexible plans, and solid reporting structure have always set Virtual Binz ahead of the competition in the market. Clients working with virtual employees have to be aware of what’s going on and to achieve this, virtual employees are trained with strategic reporting methods followed by daily and weekly reports, managerial feedback calls. Virtual Binz wishes to continue to play an important role in the development strategy of business because it provides a double-edged solution to improve profitability by effectively lowering costs and increasing revenue through efficiency. Virtual Binz builds trust amongst clients by making decent offers such as money-back guarantee or Staff replacement if any Virtual Staff hasn’t been successful in satisfying clients’ requirements. Virtual Binz believes that technology may be the engine, but people will always be the drivers of growth. Virtual Binz wants to stand out by not only supporting clients with their routine tasks-but want to go beyond and offering specialized services to various industries, where clients can expect the results from day one. Down the line, Virtual Binz wishes to develop VA as a platform where anyone from any part of the world can hire a virtual staff in just a few clicks with virtual assistants working as Virtual Binz’s team right from their desk.
Rahul further says, “We hardly care about our competitor’s actions. We intend to make ourselves better and organized every passing day. Technology may be the engine-but people will always be the drivers of the growth.” When the discussion is about the competition then it’s impossible to forget the technology! As we know, the technology is upgrading, and so is the Virtual Binz as it’s a fairly organized and technology-driven company. The organization spends about $5k per month on tools and subscriptions to automate their actions and keep them updated with the present scenario. The assistants throughout the organization are trained rigorously with all these tools so they can help their clients more effectively.
A GLIMPSE OF THE COMING FUTURE Rahul says that most of his clients are startups-but some of them are old-school business owners as well, and they are hardly tech-savvy or use any social networking platform such as Skype, Facebook, or LinkedIn. The virtual employees of the company not only help them to bring the best tool on board for their businesses and their daily activities but have helped them make them more advanced and tech-savvy. On the other hand, Rahul shares that one of the clients found so much value in their business model that he transferred his entire back-office work from the sales team and started utilizing his team more for expanding business and utilizing theirs in the best possible manner.
WORDS OF WISDOM
STAYING AHEAD OF THE COMPETITION
“We understand our client’s requirements and propose an appropriate customized solution that will help them succeed in the competitive market, and every new project meets our rigorous quality standards, which are in line with global practices,” affirms the founder.
The founder says to our global readership that consistency is the key to unexpected success in life. You won’t find success in one day, and this fact will surely make you feel like quitting every single day-but staying in the field is all you have to do. Making mistakes is fine as long as you’re learning some values from them.
When our team asked Rahul to explain the competitive advantages of the company, he revealed that Virtual Binz wants to stand out by not only supporting clients with their routine tasks-but wants to go beyond that and offering specialized services to various industries, where the client can expect the result from the day one itself. Down the line, the Virtual Binz’s team wishes to develop it as a platform where anyone from any part of the world can hire a virtual staff on just a few clicks of the mouse- and even virtual
Before signing off, Rahul further wanted to convey some precious words, “Believe and achieve. Nothing is impossible in life! We just need to believe in our self and achieve it. Uninterrupted and persistent hard work is the only way to success.”
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