Could the hijab be fashion's new trending accessory?
For fall 2017, teen retailer American Eagle debuted a denim hijab as part of its collection of refreshed denim fits, washes and fabrications. In the ad campaign, it's worn by a smiling Halima Aden, a Somali-American model who signed with IMG Models earlier this year. (In keeping with the
company's recent fashion-for-all mentality, other photos and videos feature athletes, musicians and models — "hand-picked for their ability to break stereotypes" — of var ying body types and skin tones.)
For the campaign, the hijab — a symbol of modesty and religious devotion worn by Muslim women — is styled to look fresh and fun, paired with a denim button-down shirt, olive jacket and navy floral frock layered over pants. It was priced at $19.95 and sold out in less than two weeks.
