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AN INTRODUCTION Over the years Robert Farber has created iconic images. His global recognition has been established through his books, fine art exhibitions, lectures, TV interviews and award winning advertising campaigns, all in the genre of fashion, beauty, and life style. His unique diversity in subject, whether it be nudes or moods from Seascapes to Cityscape has always been captured in his signature painterly, romantic style.
Represented here is a sample catalogue of his images...
CONTENTS
BIO BOOKS NUDES AMERICANA BY THE SEA NEW YORK CLASSIC
FASHION . ADVERTISING . EDITORIAL
MURALS
BIO
obert Farber’s style has influenced generations of photographers. His painterly, impressionistic style captures the essence of composition in every genre, including nudes, still life, landscapes and architecture. His ten photo art books have sold over half a million copies. Jacqueline Kennedy Onassis brought Farber into Doubleday for the publication of his book “By The Sea,” which won the Art Director’s award for color photography. Aside from numerous creative awards, Robert Farber also received the Photographer of the Year from PMA (Photographic Manufacturers Association), ASP International Award from the PPA (Professional Photographers of America) and The American Society of Photographers. This award was given to those who’ve made a significant contribution to the science and art of photography. Some previous recipients of this award include Dr. Edwin Land (inventor of the Polaroid), George Hurrell, and National Geographic. Farber’s work with nudes in fine art as well as in the commercial realm is known and respected. He has lectured for Ogilvy & Mather on the “Nude in Advertising.” ASMP requested to use Farber’s nudes as an examples of the artistic application in support of the National Endowment of Arts, after its backing of the controversial Mapplethorpe/Serrano exhibit. His book, “Farber Nudes,” was also included the Jacqueline Kennedy Onassis estate collection. Farber’s fine-art photographs have been published in virtually every form. Farber has exhibited in galleries and museums world-wide. He’s lectured at the Smithsonian Institute, The George Eastman House, as well as Universities and professional groups throughout the United States, Japan, Australia and Europe. Aside from his fine art photography, Robert Farber’s work encompasses major campaigns for fashion, beauty and advertising, as well as film directing for TV and Film. Robert has recently been approached for a film documenting his life as a photographer which is to be produced for PBS in the USA.
BOOKS
I m a g e s o f W o m a n R o b e r t F a r b e r
NUDES
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21
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25
Americana
29
31
33
By The sea
37
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N e w Yo r k
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CLASSIC FASHION . ADVERTISING . EDITORIAL
Robert Farber’s fine art work was established with the publication of his first book in 1976, “Images of Woman.” It was also the beginning of his commercial career. Since his commercial and fine art career had parallel growth, his commercial work had become indistinguishable from his fine art work. His ads and editorial campaigns in fashion, for fragrance ads, liquor, hotel, and travel are reflected in his books “American Mood,” “By The Sea,” “Moods,” and “Natural Beauty,” and his fine art nude books are responsible for many years of photographing beauty. Farber’s advertising campaigns involving nudes (both nationally & internationally) had began in the mid-1970’s. That was early on for major American (conservative) companies such as Caress Soap, Vaseline, Schick, Ponds, Ivory, Gillette, Revlon, and Avon to the point that Ogilvy & Mather asked Farber to lecture for their agency on, “The Nude in Advertising.” Virtually all of his commercial assignments have evolved from his books, and many of his commercial assignments have influenced his personal work.
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59
61
MURALS
Farber images available in mural sizes starting at 8 ft x 5 ft (2.5m x 1.5m). Murals are printed in small editions on heavy artist canvas. Over 40 murals (sized at 8 ft x 5 ft) are stretched, framed and available for immediate installation. Here is a sample of images that represent a sense of scale. “Running Horses� mural on the bottom right of page 63 is 15 ft x 8 ft. List of inventory available upon request.
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