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Two local media, “City Weekend” and “Shanghai Talk,” announced the contest on their websites. Five children would be the lucky winners of an exclusive meet & greet session with Adrian Sutil. To participate in the contest, the children had to describe or draw the Capri-Sun Formula 1 car of their dreams. The best write-ups and pictures were selected: these kids would have the chance to act as kid reporters and to interview Sutil personally.

Adrian Sutil, it was the kids’ turn to ask the star some questions. To top it all off, a picture of the winners together with Adrian Sutil was taken and each child received a Capri-Sun gift package. It was an extraordinary event for everybody.

Five happy kids and a Formula 1 star: Adrian Sutil met the winners of the Capri-Sun contest.

On the big day, the winners were invited to join media representatives at Adrian Sutil’s Swissôtel suite, where they presented the Formula 1 driver with their pictures and articles. After the journalists of “City Weekend” and “Shanghai Talk” had interviewed

Capri-Sun has been sponsoring Formula 1 driver Adrian Sutil for several years now. Formula 1 is an international sport, which makes it as much of a global presence as Capri-Sun. Several of Capri-Sun‘s partners have plans to leveraging the sponsorship for local marketing promotions this year. Campaigns are already being prepared for several upcoming Grand Prix, such as the German Grand Prix in Hockenheim in July, the Korean Grand Prix in October and the Abu Dhabi Grand Prix in November.

Capri-Sonne Lotto promotion

A dream room for Florian In early May, there were beaming eyes and a truly happy family in one lucky German household. The reason for their joy was a huge €10,000 gift certificate that would turn a kid’s bedroom into heaven on earth. 10-year-old Florian from Berlin won the grand prize of the major nationwide Capri-Sonne prize drawing and took home a new room for himself and his three siblings. Florian’s family is building a house right now, which means they can really make good use of the fantastic Capri-Sonne prize. “Each of our children will soon have their own room, and we are far from having proper furniture for everyone, so we are really 10,000 Euros for a dream room. Florian receives the huge gift certificate out of the hands of a Capri-Sonne representative.

thrilled about Florian’s prize,” as the boy’s mother said. The Capri-Sonne prize contest involved putting together the right six pouch stickers out of a total of ten and sending them to Capri-Sonne. The children’s channel Nick aired five Capri-Sonne Lotto drawing shows, each of which featured one of the winning combinations. Capri-Sonne’s mascot, Charlie the dog, hosted the drawings. Cherry – Orange – Cola-Mix – Jungle Drink – Fan Drink – Power Team: that was the lucky combination which won Florian the room of his dreams on April 20th. The prize contest was held in co-operation with a major German chain of furniture stores.

questions for …

It’s my mission to support partners to start up and open new markets. My daily work consists in researching the markets to know more about our possible competitors, to discover new opportunity and establish new contacts.

2 What is your favorite flavor?

3 A day in my Capri-Sun life that I will never forget? Florian and his sister Jennifer take a relaxing break after choosing new furniture for their rooms.

My first visit to the Capri-Sonne production facilities in Heidelberg: I define the Capri-Sonne production as a dream factory!

News Summer 2010

2010 — the Capri-Sonne soccer year

International soccer fun with Capri-Sonne Champions-Kick An exciting Soccer World Cup awaits us this summer. The ball will get rolling in South Africa: the world will be watching, and Capri-Sonne will be in the thick of things. The 2010 summer promotion “Champions-Kick” provides the unique fun with Capri-Sonne kick-golf-sets in all promotional 10-packs – the perfect match for Capri-Sonne and the sports highlight of the year. Just in time for the soccer World Cup, Capri-Sonne will have one of four different kick-golf sets in all promotional 10-packs. The clou: the Capri-Sonne straw serves as the handle bar of the golf club. Four different parcours of different color, shape and difficulty animate kids to collect them all and share them with friends. The young professionals can even download a Champions-Kick stadium from the homepage or practice with the OnlineChampions-KickGame on www. capri-sonne.de.

Leandro Monteiro Area Sales Manager Middle and South America

Capri-Sonne is the Number 1 kids’ drink worldwide, and the ”Champions Kick” promotion is also making its way towards an international career. With about six million kick-golf sets kids will be delighted by Capri-Sonne’s World Cup highlight in many European countries and the United Arab Emirates. Champions-Kick will be played even in places as far away as the Caribbean islands of Jamaica, the French West Indies and La Réunion. Eye-catching Capri-Sonne inpacks like the kick-golf sets have an impressive success story: In 2008 the market share in Germany could be increased by 5.9 percentage points due to the success of the “Double Straw” promotion, which was repeated in 2009 with another plus on the market share of 2.7 percentage points – in Switzerland even with an increase in turnover of 8.2%. During the World Cup summer of 2010, the Champions-Kick promotion will provide the base for a comparable success and offer our retail partners a way to bring the World Cup fever to the POS.

World-champion refreshment in sporty design

A promising new candidate: Capri-Sonne Champions Drink The new Capri-Sonne Champions Drink has what it takes to become a superstar. In the 2010 soccer season, it is the perfect refreshment for soccer fans of all ages. The delicious blend of apple, kiwi and a hint of lemon has a full fruity taste, and is a total trend-setter, just like all of the Capri-Sonne adventure flavors. The Champions Drink has been on shelves in multiple countries since March.

1 What is your daily work for Capri-Sun?

Group H runner up

: Group G winner

Winner match 53

Winner match 54

Match 54 | Johannesburg-EP 28.06.10 | 20:30 p.m.

02.07.10 | 16:00 p.m.

Match 57 | Port Elizabeth Group F runner up

Enjoy the World Cup 2010 with Capri-Sun!

Loser match 62

Loser match 61

Port Elizabeth | 10.07.10 | 20:30 p.m.

3rd place play off | Match 63

World champion

Capri-Sun made a dream come true for five children: during the Chinese Grand Prix in Shanghai in April, the five winners got to meet the famous German Formula 1 driver Adrian Sutil. In co-operation with two online media, Capri-Sun held a prize drawing for an extraordinary event as part of its Formula 1 support.

I had my first Capri-Sun when I was studying in London ten years ago and my favorite flavor until today is ORANGE. Simply the best!

detach here

Group G runner up

Group H winner

Match 56 | Cape Town 29.06.10 | 20:30 p.m. Winner match 56

03.07.10 | 20:30 p.m.

Winner match 55

Group E runner up

Group F winner

Match 60 | Johannesburg-EP

Capri-Sun held an exclusive event for Formula 1 fans

: Group E winner

28.06.10 | 16:00 p.m.

Match 53 | Durban

Group D runner up

meet & greet with Adrian Sutil

Winner match 60 Winner match 57

Winner match 58

Winner match 61

Winner match 62

Winner match 59

Match 62 | Durban 07.07.10 | 20:30 p.m. 06.07.10 | 20:30 p.m.

Match 61 | Cape Town

Johannesburg-SC 11.07.10 | 20:30 p.m.

Final | Match 64 Group C winner

Winner match 50

Match 50 | Rustenburg 26.06.10 | 20:30 p.m.

02.07.10 | 20:30 p.m.

Winner match 49

Match 58 | Johannesburg-SC Group B runner up

Group A winner

Match 49 | Port Elizabeth 26.06.10 | 16:00 p.m.

Match 55 | Pretoria 29.06.10 | 16:00 p.m.

Group C runner up

Group D winner

27.06.10 | 16:00 p.m.

Match 51 | Bloemfontein Winner match 51

Winner match 52

03.07.10 | 16:00 p.m.

Match 59 | Cape Town

Group A runner up

Group B winner

Match 52 | Johannesburg-SC 27.06.10 | 20:30 p.m.

Round of 16 Semi-finals Finals Semi-finals Quarter-finals Round of 16

World Cup Planner 2010

Quarter-finals

News

The packaging design of the new flavor also reflects the World Cup theme: The cheerful Capri-Sonne pouch is the hero on the soccer field and appeals to sportsloving kids. The Champions Drink is in an excellent position in terms of what it represents: it has 30% less sugar than comparable fruit-juice beverages, and like all other Capri-Sonne flavors, it contains no sweeteners. The uniquely delicious blend of apple, kiwi and a hint

of lemon is a world-class refreshment. What is more, the Champions Drink contains Vitamins B1 and B6. Capri-Sonne is always up to date and offers people something new to discover: every year Capri-Sonne gives kids something exciting and surprising with a new adventure flavor in keeping with the latest trends. In 2009, the Super-Kids flavor with its innovative superfruits delighted children everywhere and immediately became the most popular of the adventure flavors in Germany and even reached 4th place in the flavor ranking. In the soccer summer of 2010, the Champions Drink will now be the center of attention and will continue along this successful “product of the year” strategy. A TV commercial and multiple POS materials will help to put the new superstar in the Capri-Sonne team into the right position.

Dear Partners, When the first whistle blows in Johannesburg to kick off the first 2010 World Cup match in June, it marks the kickoff to an event that the whole world will be watching eagerly. For millions of children, seeing the national teams square off against each other for four weeks is the Number 1 highlight of the summer. This is why Capri-Sonne is contributing to the World Cup spirit in many countries by hosting creative promotions and events. 32 national teams are competing in South Africa for the chance to become the world champion. And Capri-Sonne is at home in 19 of the countries taking part; in fact, it is even produced in six of these nations. A large part of this solid international presence is due to our strong partners: Capri-Sonne is the international Number 1 kids’ drink thanks to your help. Looking at how Capri-Sonne is represented among the players on the World Cup stage shows that we are still far from having maximized our growth potential. There are still plenty of countries waiting for Capri-Sonne. One of the exciting challenges we will focus on more in the future is to take advantage of these opportunities and help our international family grow. I hope you all have an exciting World Cup season with great goals and matches full of good sportsmanship. And no matter who is named World Cup champion on July 11, we can toast to the winner — with a CapriSonne, of course!

Sincerely, Carsten Kaisig, Managing Director

The Champions Drink has already been launched in several countries including Germany, France, Belgium, the Netherlands, French West Indies, Portugal, Italy, Sweden, Denmark, Switzerland and Great Britain. The introduction to the Ukrainian market is in the planning stages.