The Fashion Blogger’s CONTENT PACK
The Fashion Blogger’s Content Pack Farfetch have created a collection of content for fashion bloggers to use as inspiration for future posts. The content package includes everything from exclusive interviews, images from London Fashion Week to Style and Boutique Guides for the fashion forward enthusiast.
The Insider’s Guide to Spring Summer 16 Trends This infographic has been inspired by the Farfetch editorial story The Insider’s Guide to S/S 16 Trends. Stylists and Editors reveal their wardrobe wish lists, top trends for the season, styling tips and brands to invest in this season. How to Use
Farfetch would like bloggers to share this infographic on their blog and use it to inspire a trend led post. Upload the image from the Dropbox link provided or simply copy and paste the embed code from the Farfetch story which can be found on the following link: http://www.farfetch.com/uk/editorial/the-insiders-guide-to-ss16-women.aspx
The Fashion Blogger 411: The Style of a London Tall Girl Farfetch caught up with London fashion influencer Marsha Campbell from Style of a London Tall Girl. Marsha gave us the 411 on the blogging lifestyle, sharing the true insights of the blogging community. How to Use
We know that there’s no one magical blogging formula that works for everyone. We’d love for you to share your own blogging journey, personal insights and advice that up and coming bloggers will find helpful whilst navigating the blogosphere.
The Farfetch Fashion Blogger Style Profile: Style MBA Sara Azani from Style MBA reveals her approach to creating and curating true personal style. She shares her love for Chloe handbags, her style inspiration and her favourite fashion quotes.
How to Use Farfetch would like bloggers to be inspired by Sara’s Style Profile and use her personal style to inspire your own personal style post, showcasing your own personal style and Farfetch wish list.
The Farfetch Boutique Review: By Kim Parslow Sweet Monday Feathers is one of the many boutiques in London that Farfetch makes available to fashion forward online shoppers. We invited Kim Parslow to Feathers for a Farfetch Boutique Visit, to review the store and gain some unique content for her blog. The review also includes a visual guide to the top Farfetch boutiques in London. How to Use
Farfetch would like to encourage fashion bloggers to share the map on their blogs, check out the boutiques on the Farfetch website and share a wish list of your favourite pieces from your favourite Farfetch boutiques.
London Fashion Week Photography Farfetch went to London Fashion week to catch the shows and photograph the street style fashion. Check out runway images from the likes of Markus Lupfer, Ashish and Palmer/Harding and the street style looks that grabbed our attention. How to Use
Feel free to publish any of these images on your blog to accompany your own content. All we ask is that you credit the images with a link back to the Farfetch website.
Please find full infographic in the dropbox link‌
Marsha Campbell
Farfetch caught up with London fashion blogger Marsha Campbell from Style of a London Tall Girl in the Farfetch London office. She opens up the door to her world of fashion blogging, sharing her perspective on Instagram, Influencers, networking and the brands she loves to work with… 1. Name 3 words that best describe the blogging community? I would say ‘family orientated’ because you meet so many people and you end up being really close with them, I’ve made some good friends out of the blogging community. ‘Competitive’
sometimes because obviously everyone’s trying to get to a certain goal, it depends what your goal is and whether or not you have a niche, for me I have a niche so I don’t tend to find so much competition. Third word would be ‘Inspiring’. What is your niche? I would say I do trends, but I try to do fashion for tall. So although it is tall fashion, a lot of my followers aren’t tall. 2. Do you feel being a blogger can feel overwhelming at times? Yes of course definitely because sometimes I find I really have to manage what I’m doing well because sometimes you can take on too many tasks and too many jobs and then you feel very overwhelmed. You have to be really strict with what brands you want to work with and whether it’s right for you and your readers. My readers will pick up on something that I don’t usually blog about and think ‘this isn’t really you’. 3. Name 3 of your favourite brands you’ve worked with so far? ASOS, I’ve worked with them a lot over the years. LK Bennett, I’ve always loved that brand, we did a big interview, which they sent out to all their readers on styling and I picked my top pieces. Also Jaeger and Topshop.
4. We noticed you have a large Instagram following! What type of photos would you say receive the biggest engagement?
Style photos, if I put a picture of a flatlay no one is interested, they like to see me. If I’m not in the picture then they’re just not interested, they like to see head to toe shots of styling. Outfit posts work really well, others will be headshots, if I have my hair in a bun and I do a profile picture that gets a lot of likes as well.
5. Do you think having a successful Instagram feed plays a vital role in developing a brand? Is this how you get discovered by most brands? I think it does, I think the readers you have on Instagram, Twitter and your blog do not always interlink. On Instagram I have my own following, it’s like having a second blog because you have to post more images on your blog so you get feedthrough but some people are just very visual and they’re not interested in what you have to say, they just look at the images. They go on Instagram to quickly scroll through, to ‘like’ and to go to the next person. It’s vital to make sure your Instagram is right for your readers. In the last year and a half I’ve been contacted more through Instagram, brands will contact you to post a product on your Instagram and they’re not too bothered about your blog just because they’re trying to build their following. I still get a lot of requests from blogging, especially niche brands. I do a lot of editorials with American magazines and they work with different body shapes so they’ll go through your blog to find out what they’re looking for.
6. You’re always spotted with the coolest crowds at London Fashion Week, how did you begin networking with bloggers and building relationships? I would say events, when you start out blogging you go to a lot of events, you meet different people. Also through Instagram, people will comment or they’ll follow you and you’ll follow
them back. I’ve had some big bloggers who have done that and then we became friends because we found out we have a lot in common. 7. What advice would you give to new and upcoming bloggers wanting to collaborate with commercial brands? I would say you have to be yourself, you have to know exactly what you’re doing, find your niche. It’s about knowing, what you want out of this, if you don’t know what you want then no one else is really going to understand what you’re doing either. So just be really focused and once you’ve got that down, brands will then end up contacting you. A lot of people find they want to start blogging and contact lots of brands but you need to set a platform for yourself first and put yourself out there and then hopefully brands will contact you. 8. Which influencers did you used to follow before becoming a blogger that you are now good friends with? Rosie from the Londoner, Tamara from the Glam and Glitter and a lot of American bloggers.
9. What advice would you give to other tall women who may struggle with fashion/style? You really need to dress for your body shape, don’t just think about trends that are in fashion. It has to be about your body shape and growing older you find that your body changes as well so you have to adapt to that. I would say, stick to what works for you and also dip into trends if they work for you. Try to have fun with fashion, don’t get so worried if you can’t find any tall items to fit you and that’s why I started my blog to show my readers that you don’t have to shop at tall brands, it’s about how you make things work for you. If sleeves are too short for you, what can you do about it? You can roll the sleeves up to give it a bit of attitude, you can customise your clothing, there’s so many things you can do. 10. At Farfetch we strongly believe in having your own unique style, what do you think makes a true Unfollower of fashion? I would say just find out who you are and styling yourself how you want, without worrying about what other people perceive of you. Growing up being tall, a lot of people have body issues but at the same time it’s just about being confident. If you stand tall and you’re proud, no one else will ever doubt you. Check out Marsha at Style of a London Tall Girl
Sara Azani
Farfetch were delighted when Sara Azani of fashion, lifestyle and décor blog Style MBA agreed to answer a few of our questions and share her style profile with us. In her words, she describes her style as ‘Edgy-Chic’ and is a champion of mixing aspirational fashions with more attainable items. Her favourite bag of her Chloe collection is the Faye, Olivia Palermo and Miroslava Duma are two of her esteemed fashion icons and right now, she is loving designs from Self Portrait, Azzedine Alaia and needless to say, Chloe. Read on to find out more about Sara Azani’s personal style…
How would you describe your style? “Edgy-Chic� which I describe as classic pieces with great tailoring mixed with contemporary accessories that express my feminine side. What are your go to pieces? How do you style them? My go-to pieces are a statement handbags and shoes. And jewelry by Chanel or Celine. I usually style them based on my inspiration that day. I can go from a monochromatic silhouette to a bolder look
Look by accessorising with a Gianvito Rossi thigh high boot (in the winter) or an Alaia heel (in the summer). And sunglasses to top off any look, they hide jet-lagged eyes. What do you believe to be your first true fashion purchase? What made you buy it? A Chloe ‘Drew bag’ – it was my first “it bag” purchase and soon after several other Chloe purchases followed. I’m now apparently a “go to” customer at Chloe, which is a good and bad thing! Who do you look to for style inspiration? Too many to name, but some that come to mind are Miroslava Duma, Olivia Palermo, Eva Chen, Sophia Coppola, and Jessica Alba. And Sophia Loren, of course. Why do you think style is important? Well Coco Chanel said it best with “Fashion fades, only style remains the same”. Our personal style is our form of creative self-expression. It’s a conduit for others to view our personality and how we see the world. It differentiates us, while also uniting those of us who have shared tastes. How do you define the difference between fashion and style? Anybody can buy fashion, but style is something that’s innate. There are people like Kate Moss, for example, who has an innate sense of style whereas others simply buy what’s on trend. Somebody with great style is just effortless and also inspiring.
Who is your favorite designer? Currently it’s Chloe, Azzedine Alaia, Isabel Marant and Self Portrait. What trends are you most excited to wear for ss16? Metallics, off the shoulder pieces, bell sleeves, and lace. And shoes, I always love a new shoe! Why do you think brands like Chloe and Kenzo are so popular amongst the blogosphere? Both are pretty effortless. I wouldn’t call them affordable by any means, but they’re aspirational and somewhat financially accessible. They’re also trend setting and very well made and I think people nowadays are looking for quality at any price point. Brands like Chloe and Kenzo set trends. Their pieces are unique and very well made. From your Instagram I can see that you own a few Chloe bags, which ones are they? I have the Faye, Drew, and the Elle (so far;) ) Why do you like the brand? Quality and creativity. Each bag is unique and so well made. And great customer service helps. Which is your favorite Chloe piece? The Faye bag is my favorite and now I have my eye on the mini Faye bracelet bag! How do you style a look for a special occasion? Do you start with a 'look' in mind, or do you style your look around a key piece? I usually turn to inspirational images first and build my outfit from there. Bags and shoes are always the key important pieces. Which fashion city do you think is the most stylish? Which city best represents your style and why? Paris is of course the most stylish city for me, followed close behind by Milan. Parisians are effortless in their dress and take fashion seriously. Fashion is in the DNA so they’re fearless and take fashion risks while always one step ahead of trends and styles. I also love the focus on quality when I visit Milan, Italians love their fasion as much as their food. But I would have to say that Los Angeles best emulates my style. My “rocker-chic” style combined with a California minimal vibe is my go-to.
What are your thoughts on heels and flats? What kind of girl are you? I’m definitely a heels girl but lately I’ve also been into flats, it just depends on the occasion. How do you approach building your look and updating your wardrobe for the new season? I constantly edit my closet by removing clothes I don’t wear. I’ll start with clearing my closet to make room for new pieces. I take an inventory of pieces I have and then make notes of basics and also statement pieces that I’ll be seeking. Then of course, I turn to Farfetch for inspiration! What's on your fashion wish list at the moment? Chloe Faye mini bracelet bag – in light pink! Dior belted pumps, and a pink coat for spring. Where do you love to shop? It depends on where I am around the globe. I mostly shop online including Farfetch, Bergdorf in New York, Neiman Marcus, Nordstrom, but also Sandro, Zara, Shopbop, H&M. I also love unique boutiques like Isabel Marant, Acne Studio, Anine Bing, and L’Eclarieur in Paris, Maxfield’s in LA and Barneys New York.
What is the best style advice you have ever been given, read or heard? Invest in key pieces that are timeless. For more on-trend pieces I turn to Zara and H&M but for key statement and investment pieces I like to buy high quality items that will last me for years. As a personal style blogger, what words of wisdom would you share with other fashion lovers? Follow your instincts and create your own style. Fashion should be fun so be whimsy and take risks. And always remember, “Fashion fades, but style is eternal�. Sara is from the USA, living in between homes in LA and Washington DC and also enjoys frequent travels across the globe and, of course, to the fashion cities. Sara has partnered with the likes of Nike, Gap, the Four Seasons, Marriott Hotels, and now, Farfetch. Sara Azani Style MBA
Kim Parslow
Recently I had the fantastic opportunity of meeting the in store team at Feathers, located on Hans Crescent, London. As I stepped out of the underground tube station, I was greeted with the dazzling lights of Knightsbridge and found Feathers just a few steps away. With opening times until 8pm Monday to Saturday, I was able to enjoy a relaxed evening inside the store, and receive expert advice on the designers that Feathers hold. The evening began with a brief introduction to each designer and a walk through the boutique’s overall layout. As we began chatting about the pieces I received hand-picked garments that the team thought I may like, based on my personal style that they had viewed through my blog and social media platforms. This was a lovely touch and made my experience of Feathers that much more beneficial and enjoyable.
I found myself being drawn to the front of the store where they had a selection of monochrome coloured items with incredible attention to detail. Think crisp white shirts, billowing long line blouses and boxy shapes. The mix of textures from pieces by the likes of Vivetta and No 21 really caught my eye. Combined they offer beautiful embroidery; lazer cut details and intricate lace throughout their collections. As the evening progressed, I continually found myself coming back to one piece in particular – the Cyclamen padded jacket by Moncler. Super lightweight in design with feather down quilting, the jacket features a padded front and a layered back. It was the detailing to the back of the jacket that I loved. It had an almost cape like style, making it look like two completely different jackets when comparing the front and back. I tried it on in a fantastic military green shade, but it is also available from Farfetch in another colourway – a beautiful pale pink. They also have an embellished version of the jacket available, which features a floral design to the collar.
I couldn’t leave Feathers without taking a glance at their Moschino collection. Although it’s not to my personal taste, I couldn’t resist taking a peak at the range. Moschino is such a fun designer with super elaborate designs. Jeremy Scott took over the brand as creative director in 2013, and brought with him his loud and proud attitude to fashion. Since then he’s carved a niche within the accessories world, with Moschino’s iconic phone cases being seen just about everywhere. It was hard to leave Feathers without bringing the new Fresh iPhone 6 cover away with me - and the eau de toilette backpack is all kinds of amazing! Overall the evening was a great success. I came away with an increased knowledge of designer brands, and I was able to take a closer look at items that I had often coveted on the runways of fashion weeks across the world. It was lovely to meet the girls at Feathers in person and have that guidance when browsing the shops offerings. It’s safe to say my upcoming birthday wish list has grown dramatically thanks to Farfetch.
Visit Feathers in store or at Farfetch.com Check out Kim Parslow at Sweet Monday
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