Which Sales Strategy Wins the Game of Sales - Offense or Defensive?
No matter what sport championship we are viewing, strategies are being mapped through each team playing. Who else do you think will win the actual championship? My belief is the fact that a good defense always is better than the offense. However , when we asked the same question regarding sales, what would be the solution? Is it better to have a powerful Sales Strategy? Does a protective strategy make more sense? Defensive proper sales teams win! We have witnessed business growth high was virtually no proactive advertising, such as promotional mailings and out of doors sales contact. Yet the company was maintaining sales development. Certainly there are possible aspects helping them like picture, reputation, location or hardly any competition. However, in all instances, my final analysis came back towards the defensive strategy applied. Even though these businesses didn't exercise a good offensive strategy that seemed to make any real effect, they were creating an military of satisfied clients using their service. They usually had an excellent follow-up program when a client engaged them. They thanked their clients so well that this customer base felt like family members. They held their customers because cherished possessions and it revealed. Establishing an army associated with satisfied customers is a good point. Holding on to them is what the particular defensive goal should be. Exactly what defensive businesses had in accordance was special. They truly knew their customers personally as well as regularly sent thank you information. When they finished a project having a client, they always requested feedback on how they could enhance. They were fanatic about escaping . quotes and following up on demands. The results of this defensive position are that customers sing high prise of them to their friends and also associates. This is why a great preventive posture works. You might say this can be a defensive and offensive technique and you are right. The outcomes can be increased significantly when the enterprise asks for referrals. It can escalate when the business rewards or even recognizes customers for recommendations. This strategy only wins whenever customer service is outstanding along with fanatical. This defensive approach protects the business from dropping good clients and the prospects multiply new customers dramatically. Unpleasant strategic sales teams succeed! I've witnessed outstanding achievement with sales programs in which a strategic sales plan is actually mapped out and followed along with precision and it always is
victorious. The challenge is that these circumstances are rare. The important element is that a strategic marketing and sales plan is in place. During these situations, the business knows in addition to understands their marketplace such as the competition. They understand potency and efficacy and weakness and really know how and where to find new potential customers.