& perspectives 2016
ECONOMIC ANALYSIS AND PAPERS ON AGRICULTURE, COMMERCIAL FISHING & THE FOREST PRODUCTS INDUSTRY
& perspectives 2016
Dear Farm Credit East Customer: Northeast agriculture, commercial fishing and forest products are vital industries in the Northeast. In total, these industries contribute $103 billion to the Northeast economy and support in excess of 480,000 jobs. At Farm Credit East, we are optimistic about the future of these industries. We recognize that economic cycles in agriculture will continue, but we also believe that the long-term dynamics of a growing middle class globally and the increased interest in local production are positive factors. We are pleased to share with you our 2016 edition of Northeast Agriculture: Insights and Perspectives. As the economy has become more global, sharing knowledge and financial insights becomes even more critical to business success. Our 2016 report provides perspectives and outlook information from internal Farm Credit East resources and nine outside experts. Our internal reports include articles on dealing with changing financial and credit conditions, the importance of tax planning and our Knowledge Exchange 2016 economic outlook summary. We are very pleased this year to have nine papers developed by external academic and industry experts. This diverse set of papers addresses market outlooks for multiple industries, including dairy, grain, tree fruit, wine, greenhouse and nursery, scallops and forest products. In addition, this report includes a paper regarding regulatory and legislative actions relating to farm labor and what producers can expect for 2016. This report and other products of our Knowledge Exchange program are part of our value proposition to our customers. We understand that our success is a result of our customers’ success, and our hope is the information provided in this report will help you plan for your business in the coming year. In addition to this report, our Knowledge Exchange program prepares information and reports throughout the year, including our monthly electronic Knowledge Exchange Partner (KEP) and webinars on timely topics, such as market conditions and regulatory challenges. In conjunction with credit and financial services experts, we have also developed benchmark programs and analysis to help farm businesses identify opportunities for improvements. 2016 marks 100 years of the Farm Credit System. We are proud of the role that Farm Credit has played to support American agriculture throughout the past century. While we salute our first 100 years, our focus is on the future and how we can best support your business today and tomorrow. We hope that this report provides useful insights and helps you navigate business challenges in the coming year. Sincerely,
William J. Lipinski CEO, Farm Credit East
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Contents 3 BUSINESS SUCCESS IN 2016
Jim Putnam, Farm Credit East Chief Business Officer
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8 T HE NORTHEAST FARM ECONOMY
Chris Laughton, Farm Credit East Director of Knowledge Exchange
14 TAX PLANNING FOR LONG TERM BUSINESS SUCCESS Farm Credit East Tax Consultants
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16 ARE WE AT THE BOTTOM YET?
Mark Stephenson, Ph.D., University of Wisconsin; and Chuck Nicholson, Ph.D., Penn State University
18 GRAIN AND OILSEED OUTLOOK FOR 2016 Carl Zulauf, Ph.D., Ohio State University
22 OUTLOOK FOR FRESH AND PROCESSED TREE FRUITS, 2016 AND BEYOND
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Desmond O’Rourke, Belrose Inc, Pullman, WA
24 WHAT AG EMPLOYERS CAN EXPECT FOR 2016
Frank Gasperini, National Council of Agricultural Employers, Washington DC
26 WINE INDUSTRY AND WINE MARKETING TRENDS IN 2016 Michael Gitter, First Press Public Relations & Consulting, New York, NY
28 GREENHOUSE AND NURSERY SITUATION AND OUTLOOK Charles Hall, Ph.D., Texas A&M University
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30 SLOW BUT STEADY IS THE 2016-17 LUMBER OUTLOOK Paul Jannke, Forest Economic Advisors, LLC. Littleton, MA
34 STATUS AND TRENDS OF THE U.S. SEA SCALLOP FISHERY Ron Smolowitz, Coonamessett Farm. East Falmouth, MA
36 CONSUMERS CARE ABOUT ANIMAL CARE; SHOW THEM YOU DO TOO!
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Jamie Jonker, Ph.D., National Milk Producers Federation. Arlington, VA
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Report prepared by Farm Credit East Knowledge Exchange & Communications Robert Smith, Executive Vice President and Corporate Secretary Tom Cosgrove, Senior Vice President for Public Affairs and Knowledge Exchange Chris Laughton, Director of Knowledge Exchange Jill Eyre, Coordinator for Public Affairs Kristie Schmitt, Director of Marketing and Communications Heather Hunt, Knowledge Exchange and Communications Specialist
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BUSINESS SUCCESS IN 2016:ADAPTING to Today’s Business Environment
Whether it’s keeping your lender informed about changes in your business, maximizing value from your vendors, reducing your cost of production or managing logistics, there
JIM PUTNAM,
are a number of ways to keep your business resilient in a changing business climate.
Chief Business Officer
Farm Credit East’s chief business officer and regional managers discuss a range of strategies to navigate the challenging business environment and make your business
Executive Vice Presidents:
successful for the long term.
GA RY BRADLEY
During Financial Challenges, Don’t Forget Your Lender
JO HN CALTABIANO
B RIA N MONCKTON
FRE DERICK MORTO N
MIC HAEL REYNOLDS
All businesses will experience some level of financial stress during their existence. Financial stress may result from personal events, such as divorce or illness, or macroeconomic factors, such as a significant industry downturn or a recession. Most good business owners and managers will be proactive and make sound decisions to adjust the business accordingly. Adjustments might include eliminating or reducing expenses, selling non-core assets to reduce debt or increase working capital, or right sizing their operation for the current market conditions. Some managers will react instinctively and, depending on the severity of the situation, these actions may be all that is necessary to position the business for future financial success. However, other businesses make adjustments too late or suffer from poor timing on significant capital investments, and therefore are unable to “right the ship” financially. This is a time when it’s best to seek additional advice and input from a professional team, which may consist of an accountant, consultant or lender. Your lender has a vested interest in the success of your business, as the loan repayment is reliant on your success. Occasionally, either through a sense of failure, embarrassment or the unwillingness to face a difficult situation, borrowers neglect to keep their lender informed. During significant financial stress within your business, your lender can be your most effective advocate and has a variety of tools to assist the business in freeing up cash flow and working capital. But lenders can only help if they are kept fully apprised of your financial condition. Letting the financial stress deteriorate to the point where you fall behind on financial obligations only makes it more difficult to find appropriate solutions with your lender. Farm Credit East has long practiced what we term as “No Surprise Lending,” or making sure that our customers fully understand how we view their financial condition. It is important that you reciprocate that practice to make sure your lender is always in the know. In summary, the success of our financial institution is directly related to your success, and the financial strength of our cooperative allows us to provide a dependable source of credit, even in tough times. If your lender is fully aware of your situation, they can proactively structure the best lending relationship for your business to keep both your business and your financial cooperative strong for generations to come.
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Maintaining Financial Resiliency during Changing Times The change that farms are experiencing and how deviations from the average are becoming more extreme was the subject of a recent agricultural meeting. The key takeaway was that producers need to adapt their business to be more resilient for these deviations from the norm. So now let’s apply that advice to current operating conditions. Given wider swings in commodity prices as of late, how do you adapt your business? A basic business principle suggests that to evaluate something, you need to be able to measure it — and the best way to measure the financial health of your business is with accurate records. Your records should include an annual balance sheet that matches your income reporting period and quarterly income and expense statements. Your income and expense statement is a first step to determine the costs to produce each unit and whether your business can ride out a low price period. A recent review of Net Cost of Production (NCOP) for a group of dairy farmers showed a surprisingly large range from highest to lowest (32 percent)! If you’re one of the high cost producers, how do you reduce your NCOP? This is when benchmarking your business against similar size farms becomes important; that is how you’ll learn whether you are a high cost producer. Next, you need to determine which costs to cut. It’s important to be tactical in this and not just cut costs across the board. You need to focus on cutting costs that generate the lowest return. Benchmarking helps to identify which costs are out of line as compared to your peers or competitors. Benchmarking historical costs will also give you a target to improve upon. Another important consideration is your business’s overall financial condition. Start by looking at your balance sheet. Ask yourself the following four questions to see if it is truly “balanced”: 1. Liquidity Do I have enough liquidity? For example, is there enough cash and
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borrowing capacity to get me through the next twelve months? 2. Debt Structure Is my debt structured properly relative to the assets I financed? It’s important to make sure you’re not financing an asset for longer than its useful life, or financing a current asset like feed or fertilizer on a long-term basis. 3. Leverage What is my debt level relative to my assets? I always want to be the “majority owner” of my business and provide more of the capital for my assets than my lender. Keeping leverage to manageable levels gives me staying power and long-term borrowing capacity.
Price is what you pay. Value is something you get. – Warren Buffett
4. Efficiency Have I kept my assets in check with my earnings? More importantly, am I generating appropriate returns for the value of the assets I own? It varies by the segment you are in, but a rule of thumb is your assets should not be more than seven times your earnings before interest, taxes and depreciation. If that ratio is greater than seven, there may be underutilized assets in your business. We are in a period of change with increasing variability. Whether it is climate, earnings, commodity prices or other factors, businesses need to adapt to be resilient in all areas. The best way to ensure your business is prepared is through close examination of your financial statements. The assessment of your business’s financial resilience should not be “once and done,” but an
ongoing process, shared with your entire management team and involving your financial team, which includes your loan officer, accounting professional and/or consultant.
Maximize the Value of your Service Providers In today’s complex world, all business owners rely on outside service providers. Whether it is the local on-farm repair service, a utility company or the accountants and consultants who provide financial information to help you make business decisions, all are important to the success of your business. Sometimes we focus solely on the cost of the provider’s product or service. We ask, ‘How much was it per hour to fix my tractor?’ or ‘How much will it cost to get my tax return completed?’ when the real question should be whether you received good value for the service you received. Is $1,000 a lot to pay to have your tax return completed? It is if it’s not completed properly or on time. However, the same tax return is a great deal if your tax preparer reduced your tax liability by $5,000 by spending the extra time to identify all the deductions you were entitled to. While cost is an important component of determining value, it is not the only factor. So, as you consider the providers you work with, ask yourself the following questions: • What are the most important attributes in this relationship? »» Reliability – Reliability is important for any vendor, but especially for critical service providers, like the utility company. »» Convenience – You might be glad to pay a three dollar stop charge to have that part delivered to your door rather than having to drive to the dealer. »» Industry Expertise – The ability to provide guidance in making the right decision based on their experience and knowledge of your business can be a key differentiator. »» Quality – Are you looking for great, good or good enough? For some non-essential inputs, “good enough”
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might be, well, good enough. »» Cost – If what you are getting is purely a commodity, then price takes on a bigger role. Otherwise, price falls to the bottom of the list. An effective manager was known to say, “You should only buy based on price if you can’t find better service, convenience or expertise somewhere else in the marketplace.” • Have I clearly communicated these priorities to my provider? All relationships work best when everyone is clear on expectations. Not every customer should be treated the same by a service provider. By clearly communicating your expectations and priorities, you define how a successful relationship will be built and establish a baseline for providing feedback to your supplier. • How has my provider performed relative to my expectations? Regularly assess your service provider’s performance against the expectations that you set. If your expectations are exceeded, maybe there is more this provider can do to add value to your business. If your provider needs to make changes, let them know. As in any relationship, communication is one of the keys to getting the most value. Make sure your service provider knows
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what is important to you and measure success by more than just the pure cost. This approach will ultimately enhance the bottom line of your business.
Embracing Change to Survive for the Long Term Several agricultural businesses were recognized at the 2016 New York State Agricultural Society’s annual meeting for 100 years of continuous operation by the same family, and two received recognition for continuous operation for 200 years. Whether it is one or two centuries, either is a long time by any measure and represents a tremendous accomplishment. How did those businesses survive through one or two centuries? While we don’t know the answer in relation to the farms recognized by the New York State Agricultural Society, a common factor is most likely those farms’ ability to deal with change. Even though agriculture is a mature industry, our industry has undergone major changes. If anything, the pace of change in agriculture is accelerating. • Over the past several months, some economists have opined that after several years of comparatively strong prices, agriculture is transitioning back to the “norm” of recent decades, with lower commodity prices and margins.
demographics of the U.S. as many operations transition management to the next generation and the current operators plan for retirement. • Markets are increasingly driven by customers that want to know where their food comes from. Along with these factors, new regulations, impacts from events overseas and changing technology add to the complexity of running a successful business. And while the century farms recognized by the New York Agricultural Society may not have faced any of those specific challenges, no doubt their farms faced obstacles just as difficult over the last century or two. While we cannot speak specifically to these operations, they most likely shared these traits: 1. Awareness of change that is happening and challenges to come. This requires information. 2. Willingness to change. This requires understanding. 3. Making change happen. This requires planning — and action. 4. Ability to focus on the end game: the ultimate goal. This requires the ability to adapt the plan and navigate the inevitable obstacles that arise along the way.
• Agriculture is highlighting the aging
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Our guess is those centennial or bicentennial farms have been able to execute on all four steps, through all the generations, transitions in agricultural markets and changes in policy over the duration of their business’s life cycle.
Logistics, a New Differentiator A few years ago, a delivery company began a creative marketing campaign to highlight the business practice of “logistics” — consumers and businesses took notice. While logistics is not a new concept, the integration of logistics into the core of the business model is becoming more widespread. Aided by technology, excellence in logistics is becoming more important to some businesses, prompted by the requirements of customers, both the wholesaler/retailer and the end consumer. Two key areas of logistics are the product information trail and shipping/delivery. Information Trail: “What’s in my Bag/Box/Pot?” Aided by the use of technology-enabled scheduling, mapping and barcoding, today’s farm products are tracked from planting to harvest to distribution. This tracking enables producers to be more efficient and to comply with food safety certifications. Enhanced tracking is also driven by end consumers that want to know where their food, fiber and plants come from and what they contain. This ultimately drives suppliers and retailers, including brokers, big box stores and grocery chains, to require “the trail of information” to share with consumers. Producers have the choice to fight this trend, which may put them out of a market or worst case, out of business, or they can adapt to use logistics to help push their business to the next level. Shipping and Delivery: “Better, Faster Cheaper! ” It used to be good enough to just produce a quality, consistent and reliable product. Echoing the message of the movie Field of Dreams, if you produced it, they (consumers) would come. Given improved productivity and competition, the bar for producers has been raised. Now you have to deliver products to your customer how they want it, when they want it — and do
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so cheaper, faster and better. Recently, shipping and transportation has become a differentiator for many Farm Credit East customers, particularly those in the greenhouse, nursery and sod business. As many of these businesses have grown and expanded, the ability to effectively aggregate, concentrate and ship product has been key in both lowering costs and improving service. Integrated shipping and scheduling software, combined with barcoding and robotics is being increasingly used to pull, stack, store, load and move product. The shipping and warehouse function used to be the bottleneck of the operation, but it is now a key component to get the product out of the field or greenhouse and to the customer. Product is often staged and shipped in customer-centric delivery pods, which improves service and delivery rates and lowers the cost of shipping as trucks are loaded more effectively and efficiently. This all happens in a rapid and seamless process. As Farm Credit East staff visited our green industry producers during the chaotic and concentrated 2015 spring season, the impact of logistics was clear. Front office staff and growers monitored the movement of product and shipping departments improved shipping, turnover and delivery rates dramatically. A unifying theme was that many did better than they thought possible and their customers were highly satisfied. Even still, many Farm Credit East customers are set on improving this season. Logistics may have only recently become a differentiator, but in the near future, excellence in logistics may be required to stay competitive.
Produce What You Can Sell Producing only what you can sell is an old truism that makes abundant common sense, especially in agriculture, forest products and fishing. But every few years, some industry falls into the mindset of trying to sell everything that it can produce. In a market economy, overproduction inevitably leads to a market “correction” with lower prices and profitability, leading to financial stress and ultimately
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downsizing of production capacity. There are many ways this impacts individual producers: dairy producers receiving a 30-day notice that their milk won’t be accepted, lower sell-through rates in greenhouse, excess inventory going to the “burn pile” in nursery, bulging wood yards in forest products and growing carryover inventories in those segments where product quality can be maintained into another production season. Avoiding the Oversupply Trap Avoiding overproduction begins with understanding your cost of production and how it changes over time as input costs fluctuate. There is nothing more debilitating to an individual producer and their industry than unknowingly expanding production beyond what can profitably be sold in the market. With farm prices fluctuating across market cycles, the next step is to understand how your cost of production will change over time. Will it enable you to be profitable on average over the length of the cycle, or is it going to take an improbable bonanza year to make your business sustainable? Know Your Market Knowing your market is another truism of economics, but one that’s easier said than done in this day of globalization, growing complexity and increased differentiation, even among the local consuming public. Nonetheless, knowing your market is essential to producing what you can sell. For those selling retail and in local markets, it means talking to your customers, spending time studying all that summary data captured in your point of sale system and visiting other retailers to learn what they are doing.
on your financial statement. We see a growing number of producers who are forward integrating into value-added products or activities, whether it is a direct investment in processing capacity, pre-manufacturing activities (aggregation, storage, separation, etc.) or hauling. For other wholesale producers, gaining franchise or position can be more esoteric, but no less essential. Marketing cooperatives have a long history in the Northeast. Well-managed, well-capitalized cooperatives provide a great deal of collective market franchise in dairy, cranberries, juice grapes and fresh market vegetables. In the 2015-16 market environment, these marketing entities are once again proving their value in assuring stable markets for their producer-owners. Producing what you can sell can be difficult in industries like agriculture, forest products and commercial fishing, because, in most cases, there are a relatively large number of producers making independent production decisions. However, producers can only control their own output levels, so knowing production costs, understanding markets and improving and maintaining market franchise can be critical success factors for surviving periods of overproduction and low prices.
For wholesale producers, it means staying in touch with your co-op, wholesale buyer, mill or broker. The internet makes it so much easier to follow markets and absorb market intelligence from a wide range of sources. Take it all in and build your own balanced view of the market outlook for your products and what you can best produce and sell into that market. Gain Market Franchise For those who sell retail, your investment in marketing may be very prominent
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THE NORTHEAST FARM ECONOMY The National Economy The U.S. economy accelerated in the second and third quarters of the year, which brought GDP expansion to 2.4 percent for 2015. U.S. GDP growth is projected to remain at 2.4 percent in 20161. Continued economic expansion is likely to cause further tightening in the labor market as headline unemployment fell from 5.7 percent in January 2015 to 5.0 percent in December. A broader measure of unemployment (U-6), which includes persons working part-time for economic reasons and those marginally attached to the labor force, also fell significantly, from 11.3 percent in January to 9.9 percent in December2 . The labor force participation rate remained low throughout the year, indicating some underlying weakness. Nonetheless, all these factors together suggest that jobs are becoming more plentiful, companies are hiring and wages are likely to rise in 2016. For the year through November 2015, average hourly earnings rose by 2.3 percent, exceeding the rate of inflation. Increased wages mean a more upbeat consumer and expansion of consumer spending, a key driver of the U.S. Federal Reserve Board Projections, December 16, 2015. 2 US Bureau of Labor Statistics 3 The Conference Board, (1985=100) 4 US Energy Information Administration, Short Term Energy Outlook, December 2015. 5 Freddie Mac, Office of the Chief Economist, Insight & Outlook, December 2015. 6 Federal Reserve Bank of St. Louis, Trade Weighted US Dollar Index: Major Currencies. (March 1973=100) 1
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economy. The Consumer Confidence Index remained high during the year, averaging 97.8 compared to 86.9 in 20143. U.S. retail sales grew by about three percent for the year through November. Inflation remained low in 2015, held back by falling energy prices. Crude oil prices have declined by roughly 40 percent over the past year. This reduction in energy costs offset increasing prices in other areas and led to the Consumer Price Index increasing by only 0.5 percent for the year. Energy prices are expected to remain low through 20164. The improving economy and labor market has spurred the Federal Reserve to begin the transition to a more normal monetary policy. At its December meeting, the Federal Open Market Committee raised the federal funds rate by 0.25 percent, leading to an increase in bank lending rates. The committee announced that it expects to undertake only gradual interest rate increases in 2016. Despite the monetary tightening by the Fed, the U.S. housing market should continue its upward momentum. Housing starts averaged 1.1 million units for 2015 through November, a 10 percent increase over 2014. The S&P/Case-Shiller 20-City Composite Home Price Index rose by 5.5 percent from October 2014 to October 2015. Home price growth is expected to moderate in 2016, but should remain in the 4 percent range5. The U.S. dollar continued to gain strength against foreign currencies in 2015,
C H R I S LA UGH T ON Director of Knowledge Exchange
with a trade-weighted index value of 94.1 in December compared to 84.2 in December 2014, and 76.4 in December 20136. Improving economic conditions in the U.S., especially in relation to major trading partners, will likely cause the dollar to strengthen further. This has been bad news for U.S. exporters and agricultural commodities, by making U.S. products more expensive for foreign buyers. Looking abroad, global economic growth is expected to be disappointing in 2016. In October, the International Monetary Fund forecast that the world economy would grow by 3.6 percent in 2016. Advanced economies, led by the United States, are expected to grow by 2.4 percent in 2016, while developing countries are expected to grow by 4.7 percent. China is experiencing a cooling off of its economy, with growth projected to decline from 6.8 percent in 2015 to 6.3 percent in 2016. The slowing growth of China’s economy has contributed to a global decline in commodity prices. While trends of population growth and a growing middle class in the developing world support a long-term bullish outlook for U.S. agriculture, in the near term, many commodities markets are expected to remain soft. Increasing production globally and a slowdown in Chinese imports will contribute to lower prices for most farm commodities for at least the next year.
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FIGURE 1
NET FARM INCOME, FARM CREDIT EAST STATES*
Net Farm Income, $Millions
$4000 $3500 $3000 $2500 $2000 $1500 $1000 $500 $0 2005
2006
2007
2008 2009
2010 2011
2012
2013
2014 2015 E
*CT, ME, MA, NH, NJ, NY, and RI Source: USDA ERS, Farm Credit East. 2015 is a Farm Credit East projection.
Legislative and Regulatory Issues Regulatory burdens remain a hot topic among Northeast producers. New and changing regulations impact farmers throughout the region, and Farm Credit East continues to advocate for a favorable regulatory environment for agriculture. A stable supply of farm labor is still a top concern of farmers; however, given the current political climate, there is no apparent path forward for reforms. The U.S. Environmental Protection Agency’s WOTUS (Waters of the United States rule), The Food Safety Modernization Act and ongoing implementation of the Affordable Care Act may have significant impacts for producers in the coming year. There are also issues of interest at the state level. Several have increased minimum wage rates and there continues to be ongoing discussions regarding labor regulations, including mandatory overtime pay for farmworkers.
The Farm Economy As can be seen in the chart above, net farm income in the Northeast region is
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expected to come in significantly lower in 2015 than the year before, primarily due to declining prices of dairy and cash field commodities. 2016 is projected to be relatively unchanged. Nationally, net farm income has declined by more than half since 2013, from $124 billion in 2013, to $91 billion in 2014, and an estimated $56 billion in 2015.
• 2015 milk prices were well below the five-year average. Dairy economists’ projections for 2016 range from a -$0.80 decline to a $0.37 increase. In general, the current low-price environment is likely to continue, with prices seasonally declining during the spring flush, and recovering somewhat later in the year.
Dairy
• Despite these market signals, the U.S. dairy herd reached a six-year high in May of 2015, and year-to-date milk production was 1.2 percent higher through November 2015. Real price recovery is unlikely until supply begins to significantly contract, something that has yet to occur.
2015 was a challenging year for Northeast dairy producers, as milk prices fell more than $7/cwt., a decline of 32 percent from record 2014 levels. Most producers began the year in good financial shape; however, after a year of lower prices in 2015, some farms are experiencing financial challenges. Farms continue to show a wide range of operating results, with many coping well with the low milk prices and taking advantage of relatively lower feed prices while others struggle to cover expenses. 2016 is causing greater concern, as low prices are expected to continue, and some farmers are entering this year in a poor cash position.
2016 INSIGHTS AND PERSPECTIVES
• U.S. dairy production varied significantly by region during 2015, with most Western states showing decreases in production, while Midwestern and Eastern states were either flat or showed increases. In California, the largest dairy producing state, milk production fell by -4.4 percent. Meanwhile, New York had a 3.3 percent increase. This increased supply caused market disruptions beyond low prices. Some processing
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plants did not have adequate capacity to handle the spring flush last year. • Some milk handlers dropped a small number of producers earlier in the year. Meanwhile, several cooperatives have signaled to members that they may not be able to accept increased production. • Feed costs are expected to reach the lowest level since 2010, providing some margin relief, but not enough to fully make up for low milk prices. • Globally, the dairy situation was, if anything, more serious. Quotas ended in the European Union, the Russian embargo of western products continued, and prices in Europe and Oceania fell significantly. This, coupled with a rising dollar, made the job of U.S. dairy exporters challenging. Overall exports of U.S. dairy products fell by -27 percent for 2015 through September by value. Reduced buying by China was a major factor. • The climate pattern known as El Niño could reduce precipitation in the Oceania region, lowering dairy production and helping U.S. exports. • The USDA Dairy Margin Protection Program completed its first year in 2015, leaving many participants disappointed. The program, which allows producers to insure incomeover-feed-cost at levels between $4 and $8/cwt, paid little to those who enrolled during the year. • Demand for organic dairy products, particularly fluid milk and yogurt, remains strong; however, sales were basically flat between 2014 and 2015, largely due to supply constraints.
Timber There is a tremendous diversity of businesses in the forest products industry, and their economics do not always track together. Some sectors of the forest products industry are doing well, while others have fared poorly.
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• Softwood / Plywood »» 2015 was a comparatively weak year for softwood lumber and panel producers. The framing lumber composite price declined by 15.8 percent during 20157. »» Most traders and analysts are expecting lumber prices to remain problematic in 2016. Any unexpected economic adversity, particularly in the housing sector, could lead to a slump in prices. Also, the elimination of tariffs on lumber from Canada, combined with a weaker Canadian dollar, contributes to an overall cautious outlook for the market. • Hardwood »» Following an extended price decline, lumber mills are cautiously optimistic that hardwood markets reached bottom in October 2015 and are showing signs of a comeback. »» The Hardwood Review Green Index composite price stands at $825 at the end of 2015 vs. $1,075 the prior year, or a 23 percent decline. »» Markets for wood pellets continue to grow, both domestically and internationally. Exports, primarily to Europe and Asia, are an important driver for the industry, but will be constrained by a strong dollar and low energy prices. • Pulp and Paper »» Recent pulp mill closures in Maine, as well as the closures of several biomass power generators, have quickly changed the supply/ demand situation. With commercial timberlands across the northern tier of the Northeast having increased yields, the change in demand will put downward pressure on stumpage prices. »» Remaining players in the industry, which has declined from 426 mills nationally in 2005 to 326 today, say adaptation to changing consumer trends is needed for survival.
»» Margins for paper manufacturers were squeezed in 2015 by a trend of declining market prices and increasing foreign competition. • Logging »» Profit margins remain tight for many logging contractors. The year-long decline in fuel expenses has helped to offset lower harvest volumes that many contractors have experienced. Regardless, it appears that large landowners were able to move adequate volumes of stumpage in 2015 to meet their revenue forecasts. »» Logging is largely at the mercy of the weather. 2015 made for average harvesting conditions for loggers in Maine. Very cold weather across the northern tier of the country in January 2016 should provide a good start to the winter logging season in many areas. However, declining market demand for pulpwood and biomass could cause markets to place contractors on quota prior to the end of the winter harvest.
Cash Field Crops This category includes corn for grain, soybeans, hay and some small grains. There is a wide range in yields throughout the region due to rainfall and availability of irrigation. Some areas experienced wet weather in late May and early June, which reduced yields. Otherwise, normal weather conditions predominated across most of the Northeast. • Typical yields in New York were about 175bu/acre for corn, and 50 bu/ acre for soybeans. Many New Jersey grain producers saw lower yields due to excess rain early in the season, followed by very dry summer growing conditions. • Rental and purchase prices per acre vary widely. Land sales range from $5,000 to $10,000/acre in areas of high demand. For the most part,
Random Lengths Lumber and Panel Market Report, December 31, 2015
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prices have settled closer to $3,000 to $4,000 in the majority of rural crop growing areas. • Commodity prices have significantly declined from earlier highs. Pricing for corn is around $4.00. Markets remain soft for soybeans and wheat. Input costs, namely fertilizer, have decreased slightly. In general, margins have been slim due to the low market prices.
Livestock This is a very diverse sector, ranging from beef or other protein producers, both full- and part-time, as well as equine, which itself can be broken down into racing/breeding and boarding/ training enterprises. • Beef prices hit record levels in 2014, peaking at $167/cwt in November, before declining. Despite low inventories, the All Beef Price for Live Cattle fell by 23 percent from November 2014 to November 2015, and is now below the five-year average. • In horse racing, New York is recognized to have one of the best racing and breeding incentive programs in the United States. The primary price driver is the improved general economy and the New York state bred program incentives. • Equine markets in New England and parts of New Jersey and New York are supported principally by local recreational demand across a variety of equine business models. • Boarding facilities report mixed results with some struggling to break even and others reporting good financial results. Low-cost operations and those with more desirable facilities and training programs have generally seen better margins. • The real estate market for equine properties seems to be stabilizing with price declines tapering off.
Fruit This is a diverse category consisting of fresh market and processing apples, New Jersey and Maine blueberries, Concord and Niagara grapes for jelly and juice in western New York, farm wineries throughout the region, and peaches in New Jersey and southern New England. There is substantial wholesaling as well as on-farm retailing in suburban areas. • After weather, farm labor and rising input costs are primary concerns. Availability of reliable, legal and affordable labor continues to be a major concern. • Tree Fruit »» New York’s apple production dropped by 15 percent from 2014, coming in at seven percent below their five-year average, yet better than early predictions had forecast. »» Total U.S. production was 11 percent lower than 2014. »» Processing apple crops were greater than initially expected with higher prices being paid to the grower, making for a good year for most of the better processing apple growers. »» The fresh market for apples is becoming more bifurcated. Varietal choices for new plantings are critical as many traditional varieties have become commodities, with much lower demand and margins. • Juice Grapes »» After two bumper crops in 2013 and 2014, the 2015 crop was average at best. »» There are some concerns about juice grape markets. Supply has grown, while demand is steady or slightly down, and buyers are already hinting that they may further reduce allocations in 2016, depending on carryover inventory and the size of the 2016 crop. • Wine »» Another hard winter in 2014-2015 decreased production of wine grapes in the Finger Lakes and other northern wine growing regions. Overall yields are down with the
USApple Association 2015 Production & Utilization Analysis
8
NORTHEAST AGRICULTURE
2016 INSIGHTS AND PERSPECTIVES
worst results being complete loss of crop and some loss of vines in cold pockets. Prices remained steady, depending on variety and local supply. »» The Long Island wine industry saw solid growth in sales due in part to favorable weather. • Cranberries »» The cranberry market continues to struggle with oversupply, and spot prices are well below cost of production. The fortunes of cranberry producers are mainly influenced by whether or not they are members of the Ocean Spray Cooperative and whether they are in the higher or lower pricing pool.
Greenhouse and Nursery Greenhouse and nursery growers throughout the region reported a very good year. Nearly perfect weekend weather in May and June, continuing into early summer, is largely credited for this. Fall sales varied by region but were generally above 2014. • Some growers were able to increase pricing by five to eight percent over the past year. • A growing segment of the customer base, including several big box store chains, is asking questions about neonicotinoids, or “neonics,” and their effect on pollinator insects, forcing growers to address this issue. • Falling energy costs have resulted in significant cost savings for many growers, in production and shipping, as well as supplies such as plastics. • There are minimal capital expenditures related to expansion, with many growers being debt conscious. • Big box chains continue to dominate the retail market. Suppliers must be very efficient in order to survive. These major retailers are increasingly demanding more services from vendors. • Edibles continue to become a larger component of sales versus traditional flower bedding plants.
11
• There is growing interest in nontraditional greenhouses, primarily for vegetable production, such as rooftop structures, vertical greenhouses, etc., particularly in the more metropolitan areas.
Aquatic/Fishing This is a diverse segment encompassing several types of wild catch fisheries, as well as aquaculture, a small but growing segment. The economics of each segment move independently, with lobster and scallops performing well, while the groundfish sector continues to struggle. • Lobster »» 2014 landings were valued at a record $457 million, an $87 million increase over 2013. 2015 landings continued to be strong. »» Demand for lobster improved in 2014 and 2015, which has pushed up prices.
Vegetables There is substantial diversity within this market segment as a wide range of crops is grown by a broad mix of farms. Producers range from large scale farms growing for processing markets, to smaller CSA operations. Suburban region growers typically grow a mix of fresh vegetables for a combination of retail and local supermarkets.
• In the New York processing market, acreage appears likely to remain stable in the coming year. Pricing for processing vegetables will be lower as it tends to follow the grain market.
• Seed potato growers have enjoyed strong demand and favorable pricing for the last few years. Forward contracted sales for the 2015 crop have been at or above 2014 levels.
»» The stock remains strong, considered to be sustainable, and we do not anticipate any severe regulatory changes in the near future.
• The regional food processing industry continues to expand to the East Coast, as West Coast processors and producers deal with drought in California.
»» Although the stocks of many protected species of groundfish are rebuilt, regulations remain limiting for the industry. »» Permit trading was limited in 2015 as regulations continued to ratchet down quotas and days-at-sea. Boat sales are almost non-existent. The fleet is aging and with stringent regulations and an unclear future, reinvestment is difficult. »» 2015 brought drastic cuts to catch limits for Gulf of Maine cod (-75%), haddock (-53%) and Georges Bank winter flounder (-44%). Further cuts are expected in 2016. The average
• 2015 once again saw good overall growing conditions for potato growers. In Maine, acreage increased by approximately 500 acres from 2014, and total production was up by 1.35mm hundredweight, due to a record high average yield of 315cwt per acre, an increase of three percent from the previous year. The quality of the 2015 Maine crop was very good.
• Primary drivers are weather and production volume from competing regions during their market window(s).
»» Prices were high and stable in 2015 averaging $13.66/lb at the New Bedford Auction. Pricing is expected to remain at similar levels in 2016.
• Groundfish
• Availability (and affordability) of good farmland in key areas is limiting expansion. Labor is also a serious concern for this sector.
• In general, potato processing contract levels are stable from the previous year. Table prices are below year earlier levels but increasing, and product movement is favorable.
• In Southern New Jersey, 2015 growing conditions were average to below due to heavy early summer rains that impacted yields, but market prices were well above average, resulting in a strong net earnings year.
• Scallops
12
price per pound at New Bedford auction remained stable at $2.30/lb for all groundfish, equal to the 2014 average.
• New England growers report an average-to-good year both in terms of crop quality and price. • Farmers’ markets in many urban areas continue to do well. As this market matures, location and timing is proving to be the key to success. • CSA (Community Sponsored Agriculture) farms have gained popularity. However, this market is beginning to mature due to multiple growers competing for a limited number of consumers who wish to buy produce this way. • Demand continues to be strong for locally grown products of all kinds.
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NORTHEAST AGRICULTURE
2016 INSIGHTS AND PERSPECTIVES
13
Tax Planning CONSIDER THIS SCENARIO: You’re 60 years old and planning to spend one million dollars on a new milking parlor. That’s a large investment at this point in your career, so what’s your long-term plan? Is there a next generation to continue to use that parlor ten years from now? Do you have a life insurance policy in case something happens to you? You don’t want to leave that expense to your family. Tax planning can help you develop a plan that covers all angles — business, family, etc.
DA RIO AREZZO Farm Business Advisor, Batavia, N.Y. JO E B ALDWIN Financial Services Leader, Geneva, N.Y. C AR O LYN HUF F Financial Services Leader, Dayville, Conn. MA RK KELLOGG Senior Farm Business Advisor, Burrville, N.Y. E D MAXWELL Farm Business Advisor, Cobleskill, N.Y.
Tax planning is about more than just paying less tax — it’s even about more than just taxes. These are common misconceptions. Tax planning is akin to business planning; it’s creating a plan based on how a farm business owner envisions the business’s succession. It’s establishing a plan to achieve the business’s long term goals. You may not have estate tax issues, but you may have Medicaid concerns, and tax planning can assist in those capacities as well. Tax planning also takes into consideration various scenarios to develop plans for when the unexpected happens — what if someone passes away, gets divorced or makes a career change? Ideally, if a major business change is coming, there should be a three-to-five year period to set up the business to best accomplish the change. With advanced planning, the proper tools will be in place to minimize tax liability.
What types of events can impact a farm business’s tax situation? There’s the three ‘Big D’s,’ or major causes of disaster: Death, Divorce and Disability. Each of these events can be unexpected, so it’s important to have a ‘what if’ plan in place, so you’ll know what to do in the face of disaster. On the reverse side of those disasters are events such as marriage, purchasing a home or starting a new business that can impact a farm business’s tax situation. There are also events out of your control, such as crop failure or unexpected weather. Other activities that can impact your tax situation include changes in the business, such as major purchases or sales, leases, depreciation and capital expenditures. Part of tax planning is getting the right
14
for Long-Term Business Success
documents in place to mitigate risks — both planned and unexpected. For example, having a buy/sell agreement in place can mitigate risk if a few partners leave the business. The remaining partners won’t need to pay out so much that the business goes under. With the right documents in place, when these events occur, the business is well-suited to continue on in the future.
What are some of the tax credits specific to agriculture? • Depreciation. Has the optimal amount been taken? • Prepaid farm expenses, such as feed and supplies. • Specifically in New York State, there are manufacturing tax credits, school tax credits and investment tax credits. • At the federal level, farm income averaging and an optional selfemployment tax. • Tax benefits that cannot be taken in one year, but can be carried over to another year (investment credit, net operating loss). • The sale of farm assets on Schedule F. Many preparers report these sales incorrectly, which forces farmers to unnecessarily pay self-employment tax on the income. • The tax considerations of various business structures (partnerships, S-corporations, C-corporations). • New York, Connecticut and Massachusetts have ag property assessments, which may provide for a lower property tax assessment if the land is related to agriculture; otherwise, you may pay a higher tax because of a higher non-farm land value.
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Farm Credit East tax consultants work with hundreds of Northeast farm, forest products and commercial fishing businesses to create tax planning strategies for long-term farm business success. Pictured here are Mark Kellogg, Carolyn Huff, Dario Arezzo and Joe Baldwin.
What are some of the challenges producers face who don’t plan? Lost wealth to the next generation is the biggest. You don’t want to work your whole life to build value into a business and fumble in the business’s succession. If a plan is not in place to pass the business to the next generation, it could potentially lead to business failure, fewer assets being passed to the next generation, or a large tax bill during a time when the next generation may not have the capacity to borrow.
Who should be involved? Anyone that has an active ownership role or a stake in the business. It also depends on the owner’s vision for the business; if they plan to bring certain people into the business, those people should be involved in meetings so they’re aware of the overall plan and can help to facilitate it.
Tax Planning ‘Don’ts’ • Don’t wait. The worst situation is to reach out at the time the unexpected crisis occurs — the tax planning opportunities are already missed. • Don’t assume. Many people think that if they don’t have a lot of money in the checking account (which is common in the asset-rich agriculture industry), they don’t have a tax
NORTHEAST AGRICULTURE
problem. That is often the wrong assumption.
How can Farm Credit East help you? • Agriculture is all we do. With so many ag specific laws and tax rules, it’s important to work with someone who understands the ins-and-outs of these laws. If a non-ag tax preparer only has one or two ag clients, they most likely will not spend the time and effort to learn all of the ag-specific rules, so deductions may be missed. • Advocate for agriculture. Farm Credit East not only understands and follows the rules, but we also make suggestions to improve them. Our Knowledge Exchange program helps to bring a voice to our customers. When we see certain issues on customer returns, Knowledge Exchange puts together materials to inform policy makers on these specific agriculture concerns — and that’s unique to Farm Credit. With this support, we have worked with the New York State legislature on agricultural tax provisions. • Team of experts. Our loan officers, tax consultants, appraisers, etc. work with customers as a team. This approach not only multiplies expertise and provides convenience,
2016 INSIGHTS AND PERSPECTIVES
it also creates continuity of service, so it’s seamless to transition tax preparers if someone retires or makes a career change. In addition, we have a network of experts we can call on when we come across unique tax situations. • Sound advice. We don’t make decisions for producers. We inform them of the entire picture and offer advice and alternatives. • Passion for agriculture. We walk on our customers’ farms, look at their cows, their equipment, etc. We don’t see them as just another client. We build relationships with them and are passionate about helping them to manage their legal payable tax.
WHAT TYPES OF TAX RETURNS DOES FARM CREDIT EAST PREPARE? • • • • • • • • • • • •
Individual returns Sole proprietor with schedule F or C Partnership S-corporation and C-corporation Fiduciary (for estates and trusts) Part-time farmers and fishermen Payroll tax reporting Sales tax reporting Gift taxes Amended returns Sales and gasoline tax refunds Retirement plan reporting 15
MA RK STEPHENSON , PH . D .
Are We at the Bottom Yet?
University of Wisconsin, Madison C HU CK NICHOLSON , PH . D . Penn State University
Most industry analysts recognize that dairy farming is a cyclical business with good and bad years. The year 2014 was a record year for prices and margins, but 2015 saw a significant decrease. A key question is whether we have reached the bottom and will be moving toward better milk prices and margins anytime soon. Many factors will influence this, including exports, domestic demand, milk production and cyclical behavior of prices and margins. Based on these factors, we’re not convinced that we will see a substantial price recovery during much of 2016.
Export Impacts U.S. dairy prices now closely follow the prices of other major exporting countries of the world and exports of dairy products have become quite important to the U.S. dairy industry. The 2009 milk-price plunge occurred when worldwide recession reduced U.S. exports by the equivalent of about two percent of domestic milk production. Combined with cyclical behavior in the milk price that would have occurred regardless, the drop in export demand reduced margins to their lowest levels for more than 20 years. We are now experiencing a decline in our export sales as a proportion of milk solids similar to that in 2009 (Figure 1), although from a much higher level. In 2009, we experienced a $7-8/cwt decline in milk price and so far in 2015 the price decrease has been similar. One positive difference now is that the U.S. economy is growing. 16
Domestic Markets and Butter Prices
The U.S. economy has grown at a moderate pace. Restaurants, a key outlet for dairy products, saw brisk sales growth as the recovery proceeded. Recently, butter prices recently have defied explanation. One reason is that medical science has declared a truce on its war with butter. Time magazine recently featured a story entitled “Eat Butter,” and nutritionists are now suggesting that butter can be a part of a healthy diet. Consumers are embracing that idea: consumption of butter, creams and whole milk have increased and together are creating a relative deficit of butterfat that affects butter’s market price. High butter prices have been key in sustaining U.S. farm milk prices at their current levels, and have created a divergence between U.S. and other countries’ milk prices not seen for some time. The U.S. farm price is a good $4/cwt above average EU milk prices and more than $7/cwt above New Zealand milk prices. If the U.S. butter price was comparable to that in Oceania and Europe, our milk price would be about $2.50/cwt lower than it currently is; it is our expectation that butter imports will not allow current butter prices to be maintained indefinitely.
Cyclical Price Behavior —What’s Typical? The futures market and many forecasters in the U.S. seem prepared to say that the worst of this price cycle is behind us and we will enjoy an upturn in prices in the months ahead. Experience with price cycles over the past 20 years and the factors above make us wonder if this will actually happen.
Our review of price cycle behavior indicates that none of the cycles are as short as a single year (Figure 2). In fact, the average length is about three years and we often experience two years in the trough. The shape of our current cycle patterns most closely resembles that from 2007 to 2011. That cycle began with a steep drop, then displayed a mild recovery followed by a deeper plunge. Although we do not expect a plunge to margins at $2/cwt like in 2009, history suggests that it is quite possible for further price decreases after the current price bounce due to butter. In addition, we often employ a complex dynamic model of the dairy industry that mimics behavior of dairy farmers and other industry players (processors, regulators, consumers, etc.) to understand future prices. Results from that model suggest a deepening and more prolonged trough than futures markets are now forecasting, with a drop to $6/ cwt margins for the better part of 2016 before significant recovery begins.
In Conclusion… We believe that futures markets forecasts are overly optimistic at this time, and for 2016 we think that the there is more downside potential to the market than there is upside potential. While there are some good news stories in the headlines, like strong butter prices, the drop in exports and historical experience with cycles balances against those positives. The coming year is likely to be another year of difficult margins for dairy farms before any significant recovery in prices by 2017.
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FIGURE 1
PROPORTION OF U.S. DAIRY SOLIDS EXPORTED, 2000-2015 16% 14% 12%
THE YEAR 2014 WAS A RECORD YEAR FOR PRICES AND MARGINS, BUT 2015 HAS SEEN A SIGNIFICANT DECREASE.
10% 8% 6% 4% 2% 0% 2000
2002
2004
2006
2008
2010
2012
2014
FIGURE 2
MARGIN PROTECTION PROGRAM MARGINS DURING RECENT PRICE CYCLES, 2001-2015 18 16 14
• 2001-2004 • 2004-2007 • 2007-2011 • 2011-2014 • 2014-2017
MPP Margin
12 10 8 6 4 2 0 1
5
9
13
17
21
25
29
33
37
42
45
Months since cycle peak occurred
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2016 INSIGHTS AND PERSPECTIVES
17
GRAIN and OUTLOOK Background C AR L ZULAUF, PH.D. Ohio State University Department of Agricultural, Environmental and Development Economics
18
The outlook for changes in crop prices starts with the largely random influence of weather. Weather is the dominant factor affecting change in price within a crop year and often between crop years. The emergence of South America as a large corn and soybean producer has made weather even more important. Two key weather periods now exist: one associated with the U.S., the other with South America. The critical South American weather period starts in November and ends in May. In short, weather is a price change factor for nearly the entire year. The other major price factors are changes in (1) total acres planted, (2) the mix of
crops planted, (3) demand and (4) policy. These factors usually change slowly due to momentum considerations, such as the fixed cost of bringing land or processing plants into production, and the expansion or contraction of livestock breeding stock.
Current Situation Many, but not all, of the factors affecting the current market situation can be traced to the high prices that emerged during the 2009 crop year. These high prices encouraged more acres of corn and soybeans, especially outside the U.S., and slowed the growth in demand, especially in the U.S. (see Figures 1 and 2). U.S. demand growth
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OILSEED FOR 2016 was also disproportionately affected by the declining impact of its biofuels policy and the appreciating value of the U.S. dollar, especially against the currencies of major export competitors, such as Argentina, Brazil, Kazakhstan, Russia and the Ukraine. In addition, the decline in oil prices has pressured the price that could be paid for corn and soybeans to be processed into biofuels.
affecting the current market situation can be traced to the high prices that emerged during the 2009 crop year.
Argentina Argentina recently elected a more marketoriented president, Mauricio Macri. To address high inflation and improve economic growth, he has eliminated the tax on exports of corn and wheat and reduced
NORTHEAST AGRICULTURE
“
Many, but not all, of the factors
2016 INSIGHTS AND PERSPECTIVES
� 19
FIGURE 1
U.S. VS. WORLD, CORN, SELECTED CROP YEAR PERIODS, 2003-2015 32%
27%
23% 12% 5%
1% harvested acre growth: 2009-2015
consumption growth: 2009-2015
consumption growth: 2003-2009
• U.S. • WORLD FIGURE 2
U.S. VS. WORLD, SOYBEANS, SELECTED CROP YEAR PERIODS, 2003-2015 34% 18%
38%
33%
20%
8%
harvested acre growth: 2009-2015
consumption growth: 2009-2015
consumption growth: 2003-2009
• U.S. • WORLD FIGURE 3
RATIO OF BEGINNING STOCKS TO PRODUCTION, ARGENTINA, VARIOUS PERIODS, 1996-2015 CROP YEARS
56% 44% 44%
2015
20
Average: 2006-2015
Average: 1996-2015
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the tax on exports of soybeans from 35 to 30%. The peso has been allowed to float against the U.S. dollar, resulting in a 30 percent decline. The potential importance of these policy changes cannot be understated, assuming President Macri’s reforms take hold. Argentina will become a more competitive supplier of corn, soybeans and other farm products in the long term. Moreover, Argentine farmers have dramatically increased their stocks of soybeans as a hedge against inflation (see Figure 3). The new policies will likely reduce this reason for storing soybeans. Reducing the current stocks-to-production ratio to the average for the 2006-2015 or
NORTHEAST AGRICULTURE
1996-2005 crop years will allow Argentine farmers to sell between 240 and 440 million bushels out of beginning 2015 crop year stocks. Such an outcome would affect soybean prices in the near term. On top of Argentina’s reforms, Russia has indicated that it is rethinking its export taxes on grains to remain competitive in world markets.
Summary While the growth rate in global consumption of grains and oilseeds has slowed in recent years, it remains strong. However, U.S. growth has slowed even more and unfortunately faces a number
2016 INSIGHTS AND PERSPECTIVES
of headwinds. These include more acreage around the world, a stronger dollar, lower oil prices and potential impacts of changes in Argentine policy. History tells us that the rebuilding of robust demand growth for U.S. farm products will require an extended period of low prices. During this period of demand base rebuilding, lower input prices will help and farm programs will provide assistance that can be used to facilitate management changes and cost efficiency gains. However, U.S. farmers will need to proactively seek additional reductions to the legacy of high production costs to match the new price environment of U.S. farming.
21
OUTLOOK FOR FRESH AND PROCESSED TREE FRUITS
2016 AND BEYOND DE SMOND O’ROURKE President, Belrose, Inc. Pullman, WA
Changing External Environment The outlook for fresh and processed tree fruits has become increasingly open to global influences both inside and outside the fruit industry. Some recent, game-changing external events have included (1) the August 2014 embargo imposed by Russia on imports of many perishable items from the European Union, the United States, Australia, Canada and Norway, and more recently on Turkey, (2) the spread of civil strife across North Africa and the Middle East since 2011, (3) the dramatic decline in world oil prices since mid-2014, and (4) the gradual strengthening of the U.S. dollar against many major currencies. These have disrupted traditional trade flows and sent many competitors scurrying to find new markets. None of these disruptions appear likely to end soon.
Changing Industry Environment There have also been major changes within the fruit industry. In the last decade, overall global and national supplies of apples, pears and sweet cherries have moved erratically, creating many challenges for growers, packers and marketers. There have been notable increases in production of apples in China and Poland, of pears in China, and of sweet cherries in the United States, Turkey and Chile. Within the United States, pear production has remained quite stable, both for the contracted processing market and for the fresh market. The area planted to sweet cherries has grown 15 percent in the last decade, but production has grown more rapidly, despite the fact that sweet cherries remain vulnerable to adverse weather. Consumption of sweet cherries has expanded among middle and upper income shoppers. In apples, the best prospects for profitability remain in the fresh segment, while processing varieties battle cheap and plentiful foreign imports. In recent years, major states (especially Michigan and New York) have suffered violent swings in apple production (Figure 1). In 2014-15, when growing conditions nationwide were favorable, total U.S. apple production jumped to a level not seen since 1998. Production would have been even higher had the largest supplier, Washington state, not used dumping and diversions to limit the increase in marketed volume to only 10 percent.
Major Structural Shifts Such erratic production swings have obscured significant changes in the structure of the North American fruit industry. Table 1 compares key metrics for the apple industry in the 2001-2003 period with data for 2012-2014. While total U.S. bearing acres of apples fell by almost 20 percent, production increased by over 15 percent because of a remarkable 43 percent increase in average yields. The largest producing states had the largest increases in yields. All major producing states, except California, increased their share of production sold fresh. Also notable, is that real grower prices increased by over 50 percent across the U.S. In the same period, many smaller producers have exited the apple business, leaving an increasing share in the hands of large, integrated grower-packer-marketers. These well22
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FIGURE 1
APPLE PRODUCTION IN MAJOR CENTRAL AND EASTERN STATES, 2004-2014 (million pounds)
1600
What Lies Ahead? Despite the setbacks noted above, the period between 2001-03 and 2012-14 was a very favorable one for the U.S. tree fruit industry. It stimulated a new round of interest in orchard development. The near-record apple crop in the 2014-15 season revived worries that the expansion might be overdone. However, a relatively short crop in 2015-16 has restored optimism somewhat.
1400 1200 1000 800 600 400 200 0
capitalized firms have developed state-of-theart, high-density plantings of improved apple varieties and strains, including most of the newer “club”, or limited distribution, varieties. They have also dominated production of pears and sweet cherries, although more small growers have survived in production of the relatively high value sweet cherries.
2004
2005
2006
2007 2008 2009 2010 2011 2012
York • New Michigan •
2013 2014
• Pennsylvania • Virginia
TABLE 1
CHANGES IN KEY METRICS FOR MAJOR APPLE PRODUCING STATES Percent change, 2001-03 to 2012-14 State
Bearing Acres
Production
Yield per acre 0.3
Fresh Share
California
- 45.6
- 45.8
-
3.1
+ 57.0
Michigan
- 17.2
+
2.6
+ 23.8
+ 29.6
+100.7
New York
-
6.9
+ 24.5
+ 33.7
+
5.9
+ 47.2
Pennsylvania
-
9.0
+ 12.7
+ 23.8
+ 70.4
+ 86.4
Virginia
- 28.7
- 25.3
+
+ 78.5
+ 69.8
Washington
-
7.1
+ 34.0
+ 44.3
+
7.3
+ 45.6
Other States
- 41.4
- 27.1
+ 24.5
+
8.2
+ 54.8
United States
- 19.4
+ 15.4
+ 43.1
+ 14.0
+ 51.9
4.7
-
Deflated Price
Source: USDA, NASS. Noncitrus Fruits and Nuts, annual summaries. (miscellaneous issues).
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2016 INSIGHTS AND PERSPECTIVES
In the longer term, the overall environment for increases in consumption of fresh fruits and berries in the United States appears favorable, although tree fruits like apples, pears and sweet cherries will have to fight hard to retain market share. The sustainability of many export markets is less assured because of geopolitical uncertainties. The deciduous fruit industry is likely to continue to set new records for production of apples and sweet cherries in the decade ahead, with even more rapid increases in newer varieties. However, an unprecedented number of new apple varieties will be battling for scarce shelf space. Only a few newer varieties will duplicate the success of Honeycrisp or Ambrosia. Other newer varieties and many established varieties will struggle to avoid being cannibalized by the newcomers. Producers in eastern and central states should benefit from increased consolidation, recent technological advances in production, packing and processing and steady improvement in their product portfolios. The “Buy Local” trend should benefit those closest to major metropolitan areas. They should be able to capitalize on the opening of the Chinese market to all U.S. apple varieties. Success in China will encourage exploration of other Asian markets. Competition from the western states will remain strong, but may vary depending on how successful they are in expanding foreign sales.
Conclusion More than ever, the profitability of individual operators will depend on which varieties they choose for their portfolios, on the strength of the marketing organizations with which they are allied, and on their flexibility in adapting to the changing external and internal environment. 23
WHAT AG EMPLOYERS CAN EXPECT FOR 2016
FRA NK GASP ERINI National Council of Agricultural Employers Washington, DC The author is Executive Vice President of the National Council of Agricultural Employers (NCAE), the national trade association representing agricultural employers in Washington, DC. NCAE offers updates on Congressional and federal regulatory issues important to agricultural employers. E-mail Frank at: Frank@NCAEonline.org, or visit their website at www.NCAEonline.org.
“
In sum, most workers are employees under the FLSA’s broad definitions.
1
”
http://www.dol.gov/whd/workers/ Misclassification/AI-2015_1.htm
24
Agricultural employers are among the most highly regulated groups in America.
on their way out. All previous administrations have done this but the current administration may set records.
We are regulated by government at all levels and some are forced to accept non-government rules as if they had force of law for the right to sell your products. Since we are unlikely to see any meaningful immigration reform that might alleviate agriculture’s growing labor shortages, we will focus on regulatory issues for 2016.
Some of you have been audited by Wage and Hour, U.S. Immigrations and Customs Enforcement (ICE), Occupational Safety and Health Administration (OSHA) and others. These will continue in 2016, so you must be prepared to cooperate and get through these audits as quickly and positively as possible. Your best and only defense is to be in compliance with all the governing regulations and up to date on the paperwork — and to have that paperwork ready to use when defending yourself.
Some regulation is beneficial. The idea of unregulated markets may sound attractive but ethical businesses may face short-term disadvantage from businesses willing to operate absent ethical standards. In completely unregulated markets, there are no regulations protecting us either. In the long-term, the market does self-regulate but it can become impossible to start new businesses, and smaller businesses cannot compete without minimal standards or regulations. That said, our current regulatory situation is difficult and confusing at best and will probably get worse before things improve. Nearly every administration adds regulations and stricter enforcement interpretations for existing regulations
Every year, the IRS reminds us of the difference between employees and contractors. In July 2015, the administrator of USDOL Wage and Hour published an “interpretation” announcing that Wage and Hour will include this issue in upcoming investigations. Here is the disturbing conclusion: “In sum, most workers are employees under the FLSA’s broad definitions1.”
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MAKE CERTAIN that you complete and retain all your payroll records, timekeeping and pay stubs properly. There are differences for H-2 and non-H-2 employees, but if you have H-2 employees and domestics doing any of the same work, the H-2 pay-rates and time offered will apply. In 2015, many employers got caughtup in innocent mistakes and oversights, or just got behind on documentation. To most regulatory agencies the cause does not matter, violations are violations and will cost you time and money.
MAKE THE TIME AND RESOURCES AVAILABLE to participate in your employer associations to keep updated on the newest regulatory and enforcement trends and to assure that your voice is heard by regulators and Congress. Agriculture must work together to ensure that we have enough workers to do the job as well as a competitive business climate.
The Affordable Care Act will be fully implemented during 2016. All employers and individual tax filers will have reporting requirements on their 2015 federal income tax filings due in 2016. Although it may take time for widespread enforcement, penalties and interest may begin to accrue at the end of the 2015 tax year. Smaller employers, not under the employer-mandate, are not required to help employees comply with the individual-mandate, but all employers are required to give every employee a letter explaining Affordable Care Act coverage options2 .
The current administration is the most labor and union friendly administration since FDR. In 2016, expect to see continued auditing by Wage and Hour, OSHA, Department of Transportation and others. As states continue to seek funding, they will continue with increased regulatory audits, thus turning enforcement into government profit centers. Assume that you will be audited for documents, log-books, tax, labor and other records at any given time, and be ready with all the necessary and up-todate documentation.
Those who hire through the H-2A temporary visa program should not expect any abatement of auditing and enforcement. In fact, you already know that you will be audited by the Wage and Hour Division of USDOL virtually every year.
The EPA has updated the Pesticide Worker Protection Standard. The Worker Protection Standard (WPS) will be implemented over the next 14 months and will be in effect for the 2017 season. While all the impacts are not yet clear, there is annual training, notification and record-keeping for all employees who will enter treated fields and/or work on equipment that may have residues. There will be application buffers required near workers and an as-yet unclear designation of a “worker representative� who may be able to access your records. The EPA is also accepting public comments for a new Pesticide Applicator Certification Standard which includes changes to the minimum age, testing and supervision requirements of pesticide applicators that may impact you.
2
HELPFUL WEBSITES dol.gov/whd/workers/Misclassification/AI-2015_1.htm dol.gov/ebsa/faqs/faq-noticeofcoverageoptions.html
http://www.dol.gov/ebsa/faqs/faq-noticeofcoverageoptions.html
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2016 INSIGHTS AND PERSPECTIVES
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WINE INDUSTRY AND WINE MARKETING TRENDS IN 2016 MIC HAEL GITTER First Press Public Relations & Consulting New York, NY
The past year saw some strong trends in wine — across production, marketing and sales — and 2016 will likely see further momentum with those trends, as well as the development of new ones. Below are several observations and predictions for the year ahead. A Continued Fascination with, Exploration of and Marketing via Social and Digital Media The changes in traditional media over the last decade have been monumental and tangible on a daily basis: the collapse and consolidation of major print media; the movement toward digital media platforms (media websites, blogs, apps and social channels); and the evolving utility of traditional media outreach as brands, consumers and tastemakers have new voices on Twitter, Instagram and more. An interesting example of how wineries and wine regions are moving away from traditional media — or at least complementing traditional media outreach — is a recent campaign by Bordeaux called “Bordeaux in Your City.” The CIVB (marketing wing of
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Wines of Bordeaux) hired a wine blogger in each of five cities and had them choose and rate their favorite Bordeaux wines from a favorite local retailer. This campaign cleverly bypassed the restrictions on wine regions against calling out and promoting wine retailers (the bloggers were doing that). Bordeaux leveraged the bloggers’ social media channels to spread the word about the initiative. To see the campaign, go to bordeaux.com/buy-bordeaux-wine. Look for more programs like this in 2016. Individual wineries will continue in 2016 to focus energy on their Twitter, Instagram, YouTube, Facebook, Snapchat and other social channels. This makes good sense; this relatively new and dynamic means of communicating with consumers directly is in line with the most profitable side of wineries’ business models (that is, direct-to-consumer sales). But it remains to be seen which social media initiatives translate to sales, and all wineries will still be throwing ideas at the wall to see what sticks.
Rise of Local Regions and Inroads into Vine-to-Table At long last, major cities (outside of California, where this has been the case for many years) are starting to recognize their local wine regions and extend the popular “farm-to-table” movement to “vine-totable” interest as well. This is particularly noteworthy in New York City, the largest and most competitive wine market in the world, which has traditionally favored European wine regions over domestic ones (including California). And certainly the Big Apple has for many years dismissed the wines from its own backyard — Long Island, the Finger Lakes and other New York State winegrowing regions. But over the past five to ten years, the combination of an increase in quality at the winery level, and an increase in marketing focus from the savvy New York Wine & Grape Foundation in New York City, has created a substantive uptick in sales of New York wines in NYC.
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2016 will see that momentum increase even more, across restaurants, retailers and consumers. Specifically, retailers and restaurants will heavily promote local wines to their customers, which will complete the cycle of demand. This will be the case not only in New York City, but also in Washington, DC (for Virginia wines), and even in cities in Ohio and Michigan for those states’ respective local wines.
Beyond Varietals: Rosé and Sparkling The last two years have seen tremendous sales growth in rosé wines, both those produced domestically and those imported. While the majority of sales is during the warmer summer months — from JuneSeptember — the “rosé season” has been starting earlier and ending later each year. 2016 may finally see rosé becoming a truly year-round category for wine; expect to see wineries increasing rosé production dramatically (and wineries without rosés getting into the “pink” game), and at slightly higher price points as well.
sparkling wines in cans; and new wine conservation tools and packaging with bells and whistles.
To Sum Up 2016 should see: wineries and wine regions delving deeper into the world of social and digital media to reach their target consumers directly; regional wines gaining a stronger foothold in their “home” cities; consumers branching out from tradition in the types of wines they drink; and producers branching out from tradition in the way they deliver those wines to consumers.
Similarly, trade and consumers are recognizing that sparkling wine, which is a perfect food partner and always festive, need not be reserved for the holiday season (when the lion’s share of sparkling sales and consumption occur) or special occasions during the rest of the year. With sparklers available at a variety of price points and styles, look for the marketing of Champagne as well as lower-priced wines like Prosecco to move into the less saturated off-season. There is also a great opportunity now for wineries to produce sparkling wines from other grapes — such as Riesling, Pinot Blanc and other aromatic grapes — in order to capture an interested market looking for something different (and less expensive) than the traditional style.
Pushing the Edge of the Packaging Envelope Lastly, look for continuing experimentation with alternative packaging for wine: higher quality wines in box and bag; still and
2016 INSIGHTS AND PERSPECTIVES
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GREENHOUSE AND NURSERY SITUATION & OUTLOOK C HAR LES R. HALL, PH . D . Texas A&M University Charlie Hall, Ph.D., is professor and holds the Ellison Chair in International Floriculture in the Department of Horticultural Sciences at Texas A&M University, College Station. He can be reached at charliehall@tamu.edu.
The years leading up to the Great Recession were good ones for nursery and greenhouse growers. The green industry showed signs of strength and stability, much of it fueled by a booming housing market. Then came the crash. Nursery and greenhouse growers who experienced remarkable growth in sales and profits for most of the decade prior to the recession now faced painfully slow-growing demand, with prospective buyers willing to purchase product only on a just-in-time basis. The decline in industry sales, accompanied by increased expenses to maintain nursery and greenhouse products, combined to reduce firm-level cash reserves and forced many growers to attempt to source additional credit from lenders or suppliers. Maintaining enough liquidity to handle daily operations remains a key industry challenge for some firms. The current health of the greenhouse and nursery sectors is mixed, with most of the leading indicators affecting the industry trending positive, but others improving
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very slowly. Mixed performance in the economy coupled with extreme weather conditions across much of the country makes for a terribly challenging and uncertain environment, as we saw the past two spring seasons. I remain optimistic about the recovery, however, given the industry’s performance once those spring thaws ensued.
shortage of 1 to 2-inch caliper trees in the marketplace, allowing tree growers to obtain prices at which they can finally generate profits. Look for this trend to be cyclical, however. Just as with agricultural commodities, high prices tend to attract new entrants and/or increased production which will lead to an oversupply situation several years from now.
Bedding plant growers have had an easier market in which to compete, as households have tended to downsize their plant purchases in an attempt to maximize their purchasing power (for example, turning to smaller but more numerous plants at lower price points). The only plant categories that experienced increases in the number of households buying them during this time were in the edibles category.
All this being said, the outlook for spring 2016 is a good one. There are very few red flags among current economic indicators to suggest any surprises in economic performance in the first couple of quarters of 2016. Even the recent increase in interest rates by the FOMC will have a minimal effect on these sectors. One of the bright spots in the coming year is the housing market, a prime influencer of derived demand for green industry products and services.
However, several nursery crops have been able to increase prices in recent years because of plant shortages. For example, during the recession, tree growers were not planting as many liners as they had previously in order to conserve working capital. Thus, we find a current
Even though housing starts have more than doubled from their recessioninflicted bottom, overall starts are still way below the average level of 1.5 million per year from 1959 through 2000. Demographics and household formation
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FIGURE 1
SUMMARY OF ECONOMIC CONTRIBUTIONS OF THE GREEN INDUSTRY SECTORS IN THE NORTHEAST REGION BY STATE Employment Contribution by Industry Groups Region/state
Direct Industry ouput
Industry ouput impacts
Value added (GDP) impacts
Direct Employment
Production and Manufacturing
million dollars
Landscape services
Wholesale & retail distribution
Total
fulltime and part-time jobs
Northeast
25,871
35,445
23,405
313,965
43,124
233,745
104,438
381,307
Connecticut
2,087
3,051
2,052
25,173
4,151
20,251
7,344
31,747
Delaware
381
570
369
4,968
220
4,418
1,729
6,368
Dist. of Columbia
78
87
60
961
0
410
600
1,009
Maine
584
938
578
8,253
818
7,660
2,778
11,256
Maryland
2,917
4,350
2,907
36,701
4,559
32,431
9,716
46,706
Massachusetts
2,961
4,166
2,819
36,406
2,568
31,890
10,028
44,487
New Hampshire
654
1,032
660
9,174
1,033
7,722
3,392
12,147
New Jersey
4,262
6,115
4,113
49,944
7,605
38,991
15,886
62,483
New York
6,156
6,944
4,620
68,567
5,202
39,931
28,542
73,676
Pennsylvania
5,026
6,991
4,455
63,323
16,101
40,993
20,475
77,569
Rhode Island
397
671
447
5,521
565
5,284
1,658
7,507
Vermont
367
530
325
4,975
301
3,763
2,289
6,353
United States
136,438
196,066
120,707
1,599,662
291,853
1,164,237
579,546
2,035,636
Total contribution (impact) estimates include indirect and induced regional multiplier effects.
suggests starts will increase to around 1.5 million over the next few years. That means starts will probably increase another 40 percent or so from the October 2015 level of 1.06 million starts. Residential investment and housing starts are usually the best leading indicator for the green industry economy, so this suggests the grower sectors will continue to grow in 2016. In fact, an econometric forecast of historic personal consumption expenditures on plant sales indicates that, holding all other things constant, the market for ornamental crops will continue to rise through 2019. As for the commercial real estate sector (where a substantial number of flowers, shrubs and trees are sold), the AIA Architecture Billings Index is usually a leading indicator for commercial real estate (CRE), and the readings over the last year suggest more increases in CRE investment in 2016 (with the exception of the oil sector with the recent decline in oil prices). Again, it appears the green industry economy is poised for more overall growth in 2016 from both the residential and commercial markets.
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I also have reason to believe that the most successful nursery and greenhouse firms in 2016 will be those that are well-positioned with their customers in the marketplace; not overleveraged; and clearly articulating their value proposition. We will likely see continued structural changes across the industry supply chain as we morph into the more compact and efficient industry of the next decade. This will not only mean further consolidation in the industry but deeper, more strategic relationships among those left during the transition. In my opinion, the green industry in the next decade will not look the same as the last decade.
Growers will continue to need quality plant material to even play in the changing green-industry game. But growers that master these key success factors will not only be better positioned for the potential shocks in the economy in the short-run — if they do occur — but they will lay the groundwork for solid performance during any future economic downturns.
The key success factors that will guarantee greenhouse and nursery growers success in the future include better brand management skills, more detailed analyses of SKU movement and replenishment levels, greater efficiency in distribution and logistics, closer integration of genetic innovations and supply levels with consumer demand, and the assimilation of innovative marketing technologies.
2016 INSIGHTS AND PERSPECTIVES
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SLOW BUT STEADY IS THE 2016-17 LUMBER OUTLOOK PAUL J ANNKE Forest Economic Advisors, LLC Littleton, Massachusetts
As we look ahead to 2016, one of the most unloved economic expansions will likely continue. Until 1974, U.S. real gross domestic product grew by about 4 percent per year and then 3 percent in the following two decades. Since then, it has slowed to less than 2 percent, where it seems likely to remain. That relative weakness has taken place against a backdrop of ever-climbing indebtedness as households used debt to supplement weak income growth (Chart 1). That culminated in the 2004-08 housing bubble, which, when it imploded, left households’ collective borrowing capacity exhausted. As loans defaulted, credit standards were tightened. Since then, the debt overhang has fallen but it remains above its long-term average and acts as a brake on consumer borrowing and the ability to generate faster growth in an economy where consumption accounts for about 70 percent of GDP. This residue of debt colors the outlook. Overall U.S. indebtedness, including governments and businesses, has continued to expand. Now, as the rebound enters its seventh year, there are pressures to allow the current ultra-low interest rates to normalize. While the Federal Reserve recently passed a modest rate increase, prior unmet expectations of rate hikes in June and September underscore the Fed’s reluctance to do take that action while the overall debt burden remains elevated. This leads us to believe that further rate increases, if any, will be modest. Within that assumption, the current rebound is likely to persist but at a similarly lackadaisical pace. FEA expects GDP growth over the coming two years to hover around 2.5 percent +/- per year. In this environment, we believe housing activity will continue to push ahead, though also at a restrained pace. This modest expectation is rooted in the internal dynamics of the
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housing market. In a normal environment roughly 90 percent of sales involve a mortgage, 10 percent are cash, and 40 percent are first-time buyers. Since 2011, these ratios have been mostly 70 percent mortgage, 30 percent cash, and a bit less than 30 percent first-timers. Within the last year, these markers have improved somewhat, but have not yet returned to normal as the share of first-timers has only crept up to a bit above 30 percent. Historically, housing starts surged following recessions as slashed borrowing costs facilitated a swift rebound in demand (Chart 2). This model has not been fully applicable to contemporary circumstances, which are characterized by debt-heavy consumer balance sheets. Consequently, despite being more than half a decade beyond the late-2000s recession, we look for just 1.26 million starts in 2016 and 1.43 million in 2017. These projections represent approximately a 13 percent increase in each of the next two years. They are facilitated not only by the expected restraint in rate increases but also by administrative measures to free up lending channels. Back in November 2014, Federal Housing Finance Agency head Mel Watt unveiled changes to soften conditions under which banks would be required to buy back failed mortgages guaranteed by government-sponsored agencies like Fannie Mae.
2016 are likely. As a result, an increased share of Canadian wood will be diverted to the U.S. Canadian exports benefit from both the strengthening U.S. dollar, as well as the expired Softwood Lumber Agreement, which eliminates tariffs for at least a year. These dynamics lead to a demand-tocapacity ratio that will likely climb to only around 80 percent in 2016, which leaves too much slack to stimulate a seller’s market. Thus, after a weak 2015, we anticipate only mild upward pressure on lumber prices. A more robust pricing environment will likely have to wait until 2017 when, with U.S. housing approaching more normal levels, the ratio climbs to 84 percent. The slow growth environment dampens the outlook for timber also. When demand for wood products collapsed after 2008, the demand for logs sank with it, but the trees that were in the ground kept growing. In the intervening time, much like a highway jam in the wake of an accident, a backlog of timber
accumulated. This inventory bulge has kept a damper on timber markets, especially in the fast growing south. After losing a quarter of its value, delivered log costs remained about 18 percent below their high point even in 2015, six years after the bottom. The odds of closing the gap over the next two years remain small. The situation in the west was better, thanks to robust offshore demand for logs from China and Japan. However, 2015 saw a retreat from record high prices as the China trade trailed off; with that trend continuing in 2016, log price pressure in the west should continue to ease. The pulpwood and chips markets have performed much better. They were barely affected by the housing related downturn, and since 2009, southern pulpwood on the stump has risen by about a quarter to new all-time nominal highs. In the modest growth environment ahead we expect pulpwood to remain near its recent levels without too much change either up or down.
These measures have crept into the lending system. In the first quarter after the announcement, the 27 percent of homebuyers that made down payments of 3 percent or less was the highest in nearly two years (Realty Trac). The Mortgage Bankers Association’s Mortgage Credit Availability Index also accelerated since the new affordable housing programs were unveiled. Eased restrictions on lending will keep the pool of borrowers expanding and support real estate’s modest momentum. This outlook translates to annual increases in U.S. lumber demand of about 6.5 percent in 2016-17. However, since 2010 a growing share of Canadian lumber was exported offshore, mainly to China. That market has slowed dramatically within the last year, pushing North American offshore exports down 16 percent so far this year. More declines in
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2016 INSIGHTS AND PERSPECTIVES
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CHART 1
THE BUILDUP OF HOUSEHOLD DEBT RELATIVE TO DISPOSABLE INCOME PRECEDED THE RECESSION 1.4 1.2 RATIO
1.0
• DEBT/DI • AVERAGE
0.8 0.6 0.4 0.2 1945 1948 195 1954 1957 1960 1963 1966 1969 1972 1975 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008 2011 2014
0.0 SOURCE: Federal Reserve
CHART 2
HOUSING STARTS WILL GROW SLOWLY 2.40 2.20 2.00 1.80 1.60 1.40 1.20 1.00 0.80 0.60 0.40 0.20 0.00
MILLIONS OF UNITS
• SINGLE FAMILY • MULTIFAMILY
80
32
82
84 86
88 90
92 94
96
98 00
02 04
06
08 10
12
14 16
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2016 INSIGHTS AND PERSPECTIVES
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STATUS AND TRENDS of the
U.S. Sea Scallop Fishery
R O N SMOLOWITZ Coonamessett Farm, East Falmouth, Massachusetts
Background The U.S. Sea Scallop fishery is a sustainable fishing success story. While more than forty commercial species of scallop are harvested worldwide, only 18 species account for the greater part of global production from capture fisheries and aquaculture. Since the 1970s, cultivation of scallops has increased rapidly and now accounts for nearly 70 percent of total world production. The Atlantic sea scallop is the most important molluscan shellfish species commercially harvested in the United States. The U.S. sea scallop fishery is the world’s largest wild-capture scallop fishery and fifth most valuable fishery in the United States, with 2014 landings worth over $424 million. The species is sought for its large, circular adductor muscle that holds the two valves of the animal together. In North America, 34
this “meat” is generally the only part of the scallop that is landed and eaten, although it only accounts for about a third of the animal’s visceral weight. The US sea scallop stock has been rebuilt from its overfished status in 1997 and no overfishing is presently occurring. The limited-access scallop fishery consists of 347 vessels, with 250 full-time dredge vessels, 52 full-time small dredge vessels and 11 full-time net boats. In the fishing years 2005-2012, the landings from the northeastern U.S. sea scallop fishery exceeded 50 million pounds annually. Total fleet revenues more than quadrupled in the 2011 fishing year ($585 million) from its 1995 level ($137 million, in inflation adjusted 2011 dollars). Massachusetts and New Jersey account for 84 percent of the landed total in 2014. Average vessel price in 2014 was $12.55 per pound versus $11.41 in 2013. Scallop meats are marketed by how many make a pound; U-10 means there are ten or less meats to the pound. Larger meats (U-10’s) receive a $3-4 premium over smaller meats (10-20’s).
Fishery Conditions Rotational area management is the cornerstone of U.S. sea scallop fisheries management; areas that contain beds of small scallops are closed before the scallops experience fishing mortality, then the areas re-open when scallops are larger, producing more yield-per-recruit. When scallop vessels are fishing in these areas they are limited in terms of total removal. The scallops are harvested for their mussel (“meats”) by being hand shucked at sea; the vast majority being landed iced. There have been many issues associated with commercial fishing gear in recent years as we move towards more sustainable fisheries. Important objectives to scallop gear operations include increasing the size of scallops retained in the gear, preventing damage to scallops not ready for harvest, avoiding mortality to unwanted fish species, mitigating any adverse impact to habitat, and reducing risk to threatened and endangered species. Scallops are primarily harvested by dredges that sweep across the surface of the sea floor. Besides catching scallops, FARMCREDITEAST.COM
SCALLOP LANDINGS (MILL. LB.) AND REVENUE (MILL.$)
SCALLOP LANDINGS AND REVENUE 700
$14.00
600
$12.00
500
$10.00
400
$8.00
300
$6.00
200
$4.00
100
$2.00
0
$0.00 1999
2000
2001 2002
2003 2004 2005
2006 2007
the gear also captures as a bycatch flatfish such as yellowtail flounder and winter flounder. Many of these flatfish stocks are in an overfished condition due to past heavy pressure from targeting fisheries and environmental change, including rising ocean temperatures. Reduction of bycatch in the scallop fishery has been accomplished by gear modifications, time/ area closures (e.g., seasonal restrictions), and the higher scallop catch per unit effort (CPUE) achieved by rotational management. Another issue relates to the concerns that some stakeholders have about adverse impacts of scallop dredging on the habitat. While many studies indicate that fishing has relatively little longterm impact on the types of high energy habitats scallops inhabit, management takes the precautionary approach of minimizing the swept area of the fishery. The 2016 projection for swept area is 3,600 square nautical miles. This is down from the 16,000 square nautical miles fished in the 1990’s, which produced substantially less yields — another major benefit of the rotational fishing strategy. The scallop fishery also had an issue with the bycatch of loggerhead sea turtles in the mid-Atlantic; estimates suggested that the fishery killed or injured over 700 loggerheads in 2003 alone. The industry and its scientific partners have since developed gear solutions and now NORTHEAST AGRICULTURE
2008
2009 2010 2011
2012 2013 2014
virtually no turtle mortality has been observed. By solving issues related to scallop stock management, bycatch, habitat, and protected species, the U.S. scallop producers applied for and received the “Certified Sustainable Seafood” credential from the Marine Stewardship Council, aiding in the worldwide marketing of the U.S. sea scallop.
Future Projections The future of the U.S. sea scallop fishery depends on how well prices hold up for large scallops in the world market. The U.S. does not produce all the scallops it can consume; largesized scallops, mostly from Japan, are imported to meet demand. If Japanese production is constrained then scallop prices remain high. There is also a growing middle class in Asia that is consuming increased quantities of large scallops, helping to maintain price. There seems to be a reduction in demand from Europe, France being the big market, and value-added scallop products are replacing the expensive large scallop. However, the biggest factor influencing price in the immediate future may be the large projected yields from the U.S. sea scallop fishery. There have been several years of record settlement of new scallops, referred to as recruitment, in the mid-Atlantic and
2016 INSIGHTS AND PERSPECTIVES
• SCALLOP LANDINGS • SCALLOP REVENUE • EX-VESSEL PRICE EX-VESSEL PRICE PER LB.
FIGURE 1
the southern flank of Georges Bank. The total biomass in 2015 was estimated at about 400 million pounds; the projection for 2016 is over 600 million pounds (300,000 mt) growing to over 800 million pounds (400,000 mt) by 2018. Projected landings for 2016 are just below 50 million pounds, which, at the current average price would exceed $600 million in ex-vessel value. By 2018-2020, the landings are projected to exceed 100 million pounds. Managers, scientists, and the industry are concerned about the size of these unprecedented projections and the unknown sources of natural mortality that might occur at these large biomasses due to factors such as density dependence and increased predation. For this reason, plans are to restrain harvests in 2016 to levels closer to that of 2014-15. This may help in maintaining price, as well as preserving the sustainability of the fishery. The scallop fishery sets aside a portion of its allowed catch, over one million pounds, to fund research. This program funds resource surveys, gear design efforts to address bycatch and habitat issues, and advanced concepts for the future. Work is underway to develop strategies for resource enhancement to secure solid prospects for this fishery. The weak link in U.S. sea scallop production is dependence on natural “seed” sets and the failure to control predation. Hopefully, the sea scallop research program will find answers that can be applied by managers and industry bringing this fishery from one of only wild-capture to one that applies tools of husbandry. The scallop fisherman of today will be the ocean rancher of tomorrow.
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1
Consumers Care About Animal Care;
SHOW THEM YOU DO TOO! JAMIE J ONKER, PH.D. National Milk Producers Federation Arlington, VA
Jacob Bunge and Kelsey Gee, “The Business Side of Animal Rights,” The Wall Street Journal, 2014 2 Center for Food Integrity, “Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies,” 2015 3 McDonald’s Corporation, “McDonald’s Corporate Social Responsibility & Sustainability Report 2012-2013,” 2014 4 Chick-fil-A, “Chick-fil-A To Serve Antibiotic Free Chicken,” 2014 5 The Wendy’s Company, “The Wendy’s Company Announces Timeline for Sourcing 100% Cage-Free Eggs,” 2016 6 California Penal Code, Section 597n 1
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“This farm is my business and none of yours!” It’s not hard to imagine hearing that response from a farmer a generation or two ago if a consumer asked about animal care on their farm. Some might even think this is an appropriate attitude today. However, expectations of customers and consumers have moved beyond merely trusting that a farmer is caring for animals properly, to asking for more transparency about production practices and demanding changes in some of those practices. The roster of standard operating procedures and recommended practices on livestock and poultry farms is evolving, which is really nothing new. What is new is that this evolution is increasingly driven by both measurable animal welfare outcomes and by societal pressures about what is acceptable, as expressed by the clear and unequivocal expectations of our customers. The trust previously granted to farmers has been eroded, in part, by a continued barrage of coordinated
campaigns promulgated by animal rights groups1. In one recent study, more than half the respondents strongly agreed with the statement, “If farm animals are treated decently and humanely, I have no problem consuming meat, milk and eggs.” However, only one in four agreed that, “U.S. meat is derived from humanely treated animals. 2” The consequences of not acting prudently and proactively on controversial animal care issues, but rather only reactively and defensively, can be seen on an almost daily basis. Whether through activist activity, customer requests, or for marketing distinctions, major U.S. companies are making increasing demands to change animal care and drug-use practices on poultry and livestock farms. By 2022, McDonald’s will only buy pork from farmers that do not use gestation crates3. Chick-fil-A will only purchase products from poultry that have never received antibiotics for any reason by 20194.
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Wendy’s will use only cage-free eggs by 20205. Additionally, state laws have been enacted outlawing some production practices. Tail docking of cattle and horses has been illegal in California since 20096.
on dairy farms enrolled in the FARM Program. The deadline to end tail docking was moved up from 2022 to 2017, after which it will no longer be an acceptable practice.
Industry Response
When leading veterinary groups condemn routine tail docking, and no research exists to justify its practice from a milk quality or animal health standpoint, it becomes impossible to promote as credible a program that allows docking to continue. This decision effectively eliminated individual customers from enacting their own differing supply requirements for tail docking while retaining the integrity of a national industry-led, science-based animal care program — employed now by more than 90 percent of the U.S. milk supply in the nation. The practice is also no longer used in many major dairy exporting countries like New Zealand, and is banned by law in countries including Netherlands and Germany.
Every livestock and poultry sector has on-farm animal care and drug-use programs to assist farmers in meeting these marketplace demands on production practices. These programs began decades ago as “Quality Assurance Programs,” educational programs focused on animal health and residue avoidance to improve the quality and safety of livestock products, and just as important, to increase the bottom line of farmers. Today, these have evolved into evaluation and certification programs where on-farm practices can be assessed and educational assistance provided to meet marketplace demands on production practices, while still helping to increase the bottom line of farmers. Links to these programs can be found at the conclusion of this article. Nearly 10 years ago, the dairy industry saw a need for a national, industry-led, science-based animal care program. In 2009, the National Milk Producers Federation, with assistance from Dairy Management Incorporated (the dairy industry checkoff organization), created the National Dairy Farmers Assuring Responsible Management (FARM) program. Based on earlier guidelines from the Dairy Quality Assurance Center, the FARM program helps manage and direct these mounting animal care and drug-use pressures so that dairy farmers are not constantly whipsawed by demands from the marketplace. The FARM Program includes education, evaluation and thirdparty verification for the dairy industry to provide the transparency and rigor that any animal care program must use to build consumer trust. To continue being relevant to customers and consumers, animal care standards need to adapt and change over time. It is important to defend practices that are defensible, critique those that are not, and exercise the wisdom and discretion to differentiate the two. This approach led to the decision in fall 2015 to accelerate the phase-out requirement for tail docking
NORTHEAST AGRICULTURE
While transparency in animal care is new, quality animal care has always been the first and foremost focus for farmers. Farmers have a great story to tell when it comes to animal care on their farms. The goal of animal-care programs, like the FARM Program, is not to be an additional burden for farmers, but rather to collect the data that provides positive proof of what we already know to be true: farmers take excellent care of their animals. For dairy farmers, this quote from W. D. Hoard (1885 Hoard’s Dairyman) rings as true today as it did 130 years ago:
ANIMAL CARE RESOURCES for Farmers Dairy nationaldairyfarm.com
Heifer Raisers calfandheifer.org/gold_standards/index.php
Beef bqa.org
Swine pork.org/pqa-plus-certification
Chickens nationalchickencouncil.org/industry-issues/ animal-welfare-for-broiler-chickens
Egg Layers unitedegg.org/AnimalWelfare
Turkey eatturkey.com/sites/default/files/welfarm2012.pdf
Sheep sheepusa.org/IssuesPrograms_AnimalHealth _AnimalCareWelfare
Veal vealfarm.com
Horses horsecouncil.org/national-welfare-code
Animal Slaughter animalhandling.org/ht/d/sp/i/26752/pid/26752
“
“The rule to be observed in this stable at all times, toward the cattle, young and old, is that of patience and kindness. A man’s usefulness in a herd ceases at once when he loses his temper and bestows rough usage. Men must be patient. Cattle are not reasoning beings. Remember that this is the Home of Mothers. Treat each cow as a Mother should be treated. The giving of milk is a function of Motherhood: rough treatment lessens the flow. That injures me as well as the cow. Always keep these ideas in
2016 INSIGHTS AND PERSPECTIVES
mind in dealing with my cattle.”
”
37
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The views and opinions expressed in this publication are those of the original authors and do not necessarily reflect those of Farm Credit East. Links to third party websites are provided for informational purposes only. Farm Credit East does not necessarily endorse or support the content of such third party sites.
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