Welcome
Welcome to the 2025 Agriconnect Media Pack.
Through our diverse portfolio of print and digital media, exhibitions, conferences, and awards, Agriconnect stands as the UK’s leading platform for information, thought leadership, knowledge exchange, networking opportunities, and business transactions within the agriculture, farming, and rural community.
Our agship publication, Farmers Guardian, delivers timely news, features, articles, and analysis that the UK’s agriculture community has relied on for nearly 180 years. Additionally, events like LAMMA provide a platform for companies to showcase the latest technologies, innovations, solutions, and services for the sector.
We publish three magazines with a combined reach of thousands of readers, host the leading agriculture website farmersguardian.com, which attracts over 100,000 users each month, and organise six annual events where more than
55,000 industry stakeholders gather to network, discuss solutions, and conduct business.
With a forever growing database of over 300,000 contacts, we are equipped to deliver exceptional content, highly quali ed audiences, and strategic marketing campaigns that connect you directly with valuable business contacts. Agriconnect takes pride in staging unique events where networking and business transactions are at the heart of our mission.
We invite you to explore this brochure and discover how our range of products can provide your company with the knowledge, thought leadership, and community needed to make critical business decisions.
Introduction
Since 1844, we have been a trusted source of information for agriculture and rural businesses and communities.
Today, we uphold that legacy by providing high-quality content and events, acting as a hub for connection among people, ideas, and inspiration within the entire agriculture and rural sector.
Through a diverse range of events and digital platforms, we equip you with the knowledge necessary to make informed decisions and e ectively reach your target audience. We keep our communities informed with the latest news and information, facilitating opportunities for individuals to meet, share, and grow their businesses.
The Agriconnect Portfolio
Agriconnect keeps the agricultural community up to date with the latest news and information and brings people together to meet, to share, and to grow their businesses.
FG Digital
Through continuous research, feedback, and user testing with our readers and partners, Farmers Guardian is always evolving.
Our digital presence continues to grow, and our enhanced membership o erings deliver more of the content our readers enjoy, from our award-winning team of journalists.
We o er a variety of options to promote your message on our website, including digital display ads, content marketing solutions, webinars, podcasts, insight reports and much more.
You can also target your key audience by specifying audience you wish to reach giving you an evolved campaign that targets exactly who you need to speak to.
Farmers Guardian
A New Look for a Digital Future.
Farmers Guardian is the authentic voice of agriculture, now with a refreshed look and feel that emphasises our commitment to a people-centric approach. Our publication is dedicated to ensuring a positive future for Britain’s farmers, reaching every corner of the industry—from established farmers to the next generation.
With a modern design that is more digital-friendly, we present diverse content that informs, advises, and entertains. Our readers trust Farmers Guardian to deliver the latest news, views, analysis, and insights every Friday.
We have introduced premium positions on the cover—including the inside front, inside back, and outside back—to enhance visibility and engagement. This new layout not only showcases our commitment to quality but also ensures that our content resonates with our audience in a more impactful way.
Join us as we continue to evolve and adapt to the needs of our readers, fostering a strong community within the agriculture sector.
Opportunities across our portfolio include the following: Media advertising opportunities
• Full brand/homepage takeover
• Billboard
• FG Spotlight
• MPU
• Skyscraper
• Topper bar
• Entry point takeover
• Online research
• Article production
• In-read video
• Video infographic
• Webinars
• Bespoke video
• Podcasts
• Social media campaigns
• Sponsored daily newsletter
• Newsletter content
• Digital infographic
Include your brand next to sector speci c articles which include:
• Content solutions
• Bespoke digital content
• Lead generation
• Homepage section sponsorship
• Page peel
• Embedded page turners
• FG Insight reports
• Portrait ad
• Half page
10,606
Arable Farming
Your Gateway to In-Depth Industry Insights.
Arable Farming, published quarterly in both digital and print formats, is your essential magazine dedicated to exploring the arable sector in depth. We deliver rich, engaging content that connects with all facets of the market.
This specialised publication focuses on business-led innovations and technical advancements in the arable industry, presenting the latest insights in an accessible and practical format.
With a strong emphasis on both digital engagement and print quality, Arable Farming ensures that you stay informed about the evolving landscape of arable farming, empowering you to make informed decisions for your business.
Dairy Farmer
Dairy Farmer is a monthly publication, available in both print and digital formats, that provides valuable insights into the latest trends and emerging innovations within the dairy sector.
Our mission is to equip dairy farmers with essential pricing information, enabling them to stay informed about the latest milk price movements and their implications for both their operations and the industry as a whole.
This monthly magazine ampli es the voice of the farmer, featuring a wealth of farm stories from the UK and beyond, along with popular regular columns and Dairy Talk segments. Dairy Farmer is packed with content designed to inform and engage with readers.
9,746
Auction Finder
Auction Finder, powered by Farmers Guardian, is the UK's largest and most comprehensive auction website.
It’s a one-stop shop auction website designed to keep farmers up to date with all the latest auction mart and sale information from around the UK.
auction nder.co.uk
FGBuyandSell
FGBuyandSell connects the farming community directly with sellers across the country, with traditional sales at their ngertips.
Users can search by category, keyword or location to easily nd the ads they are looking for.
Traditional and trusted, it is the go-to place to buy or sell machinery and equipment, livestock and property in the UK.
Insightful Communications
As part of the Agriconnect group, Insightful Communcations, a content marketing agency, serves the agriculture sector and beyond. With deep roots within both agriculture and media, Insightful launched to answer growing demand for solutions beyond on-page advertising.
With a team comprised of media, tech and agricultural specialists, Insightful only ever delivers relevant and e ective content, using our expertise to create campaigns tailored to client’s business goals.
Read on for examples of our Insightful campaigns
farmersguardian.com/insightful
campaigns
24 Hours in Farming is one of agriculture's biggest digital events to show the general public the passion and commitment it takes to produce the food we eat.
#FarmingCAN celebrates and promotes what British farming is doing to boost the economy, feed the nation, protect the countryside, combat climate change, promote well-being and share its career opportunities with in nite possibilities. Contact us to be part of the B2C movement.
JobsinAgriculture
Jobs in Agriculture connects talented individuals with leading agricultural roles.
Powered by Farmers Guardian, we promote your roles to our extensive network of engaged jobseekers, from both farming and non-farming backgrounds.
We are striving to serve the industry with relevant, quality vacancies.
We are driven by leading recruitment technology, industry wide events and dedicated marketing strategies to ll your job positions quickly with the best talent.
careers.jobsinagriculture.com
Agriconnect hosts the leading events for the agricultural industry and beyond.
15-16 : LAMMA - NEC, Birmingham
5-6 : Low Carbon Agriculture - NAEC Stoneleigh, Warwickshire
British Farming Awards
16 : British Farming Awards - The Vox, Birmingham
5-6 : Land, Leisure and Tourism Show - NEC, Birmingham
5-6 : Farm Business Innovation Show - NEC, Birmingham
18-19 : Future Farming Expo - P&J Live, Scotland
Young
British Farming Awards
The British Farming Awards is a nationally recognised event which has celebrated, showcased and rewarded hundreds of British farmers across the UK who have successfully introduced innovation to drive their business forward, despite ever-increasing challenges.
Mart’s the Heart Awards
Celebrating the essential part auctions and auctioneers play in the farming community, the Mart’s the Heart Awards are the only major awards within the livestock mart industry.
Categories include
Auction market of the year
Market cafe of the year
New auctioneer of the year
Mart’s the Heart Awards 2024 saw:
Young British Farming Awards
August 2024 saw the inaugrual Young British Farming Awards take place at Cannon Hall Farm, hosted by Olly Harrison.
The event was designed to celebrate and recognise the upcoming talent within the agricultural industry.
Highlighting the next generation is crucial and the awards o er an opportunity for young farmers to showcase their passion, creativity and dedication to the agricultural industry.
August 28, 2024
Cannon Hall Farm
britishfarmingawards.co.uk/youngbfaawards2024
LAMMA
LAMMA is the UK's foremost event for agricultural machinery, technology, and equipment innovation.
As the leading platform for the farming community, LAMMA o ers an unmatched opportunity to explore a dynamic showcase of over 650 exhibitors, unveiling the latest in tractors, combines, arable, and grassland machinery.
LAMMA 2025 is the essential event for networking, market research, business solutions, and enriching knowledge by gaining invaluable insights from industry experts, all under one roof.
Attendee farm type:
exhibitors
CropTec
Now in its second decade, CropTec brings forward-thinking farmers, growers, agronomists, advisers and technical experts together over two days for seminars, discussion and networking across busy exhibition halls.
The technical arable event o ers knowledge exchange and top-quality networking opportunities. CropTec is the event to discover the future of the arable industry.
November 27-28, 2024
NAEC Stoneleigh, Warwickshire croptecshow.com
Low Carbon Agriculture Show
This two-day event showcases low carbon energy and technology solutions, providing farmers and landowners with the tools they need to ensure a pro table and sustainable farming future.
Featuring four dynamic, content-led expos, the show provides information and practical guidance on a wide range of environmental and energy related subjects. The event highlights the opportunities available and discusses what the new changes mean for farmers and the rural economy, as we move through the agricultural transition and reach for our climate and energy related goals.
March 5-6, 2025
NAEC Stoneleigh, Warwickshire lowcarbonagricultureshow.co.uk
Future Farming Expo
As the agricultural industry moves towards a more sustainable, pro table, and e cient future, the Future Farming Expo is designed speci cally for Scottish farmers.
This regionally focused event will bring together forward-thinking farmers, advisors, and rural businesses for an engaging experience. It activates knowledge sharing, discussions, and networking opportunities within a vibrant exhibition setting.
Join us as we explore innovative solutions and build connections that will shape the future of farming in Scotland!
November 18-19, 2025 P&J Arena, Aberdeen
Land, Leisure and Tourism Show
Join us at The Land, Leisure and Tourism Show, co-located with The Farm Business Innovation Show, for a unique opportunity to maximise your experience by accessing exhibitors from both events.
This show attracts a diverse range of exhibitors o ering innovative solutions that enhance the visitor experience for holiday parks, family attractions, and food and beverage options. It’s the perfect platform for owners and managers of holiday parks, resorts, and attractions, as well as landowners seeking to optimise their assets.
attendees
key decision makers or have an in uence
November 5-6, 2025 NEC, Birmingham. lltshow.com
Farm Business Innovation Show
The Farm Business Innovation Show is the UK’s largest diversi cation event and is co-located with the Land, Leisure and Tourism Show.
With farmers looking to diversify their land, the show provides inspiration and innovative ideas for farmers, landowners and agri-professionals.
The event provides exhibitors the opportunity to launch new products, enter new markets, establish themselves within the market, and o er attendees new and exciting ideas to diversify their businesses. With a range of insightful seminars, attendees will gain practical advice and solutions.
are farmers or landowners are looking to expand or diversify within the next 12 months
November 5-6, 2025 NEC, Birmingham. farmbusinessshow.co.uk
