A brand-new feature to LAMMA 2020 is the Farming 4.0 Zone, which will highlight UK farming’s manufacture and adoption of innovative technology that will help underpin the future of food production. Alex Heath reports.
The future of farming
F
expect in the coming years, with a diverse range of topics from drone technology to the future of the labour market.
ocusing on the technology of the future, including robotics, autonomy and precision farming techniques, the new zone will give a glimpse to the profitable, efficient and environmentally friendly farms of tomorrow. Within the Farming 4.0 Zone in hall 17, visitors will get the opportunity to see the latest technology and innovations behind the exhibitor’s products. State-of-the-art kit will be on display and you will be able to learn how it will help to drive the agricultural industry forward. A packed agenda for both days also sees some of the most forwardthinking companies and individuals speaking about what farmers can
Training
With this in mind, exhibitors in the zone will also cover training and development which will play a fundamental role in the future of farming. Machinery thought to be space age just a few years ago, is starting to come to commercial fruition. This means there are an increasing number of career opportunities within agriculture, which were not present in the recent past, with software, computers and artificial intelligence playing an increasingly important role.
EXHIBITORS Z ● The AF Group ● BASIS ● Control Technologies UK Ltd ● Crop4Sight ● CropFarmer ● CropSafe ● Drone Ag Ltd ● Emerald Research ● Farmex Ltd ● IDS Imaging Development Systems Ltd ● Jobs in Agriculture ● Metronome Technologies ● Phytoform Labs Ltd ● RAU Farm 491 ● UKRI
Find out how innovative technology will drive the future of agriculture.
FARMING 4.0 ZONE PROGRAMME Tuesday, January 7 .
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am
Wednesday, January 8 .
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pm
Company rone Ag
Speaker and topic couting ith drones fast, efficient and automated crop monitoring Jack Wrangham, founder, Drone Ag
10.50-11.10am
2.10-2.30pm
Farm 491
11.40-12.00pm
12.30-12.50pm
Clydesdale Bank
12.30-12.50pm
1.20-1.40pm
Cambridge Consultants
How innovative technology can transform food production with AI driven precision ag Simon Jordan, senior consultant in the Applied Science group within the Industrial, Consumer and Energy division
AG
taffing issues in the agricultural industry and hat AG is doing for its dealer network. Richard Charles, manager, aftersales customer care and training UK and Ireland
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pm
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pm
Tuesday, January 7: How AgriTech has the opportunity to empower farmers Sarah Carr, outreach manager Wednesday, January 8: Why your farming business needs a military veteran and ho to find one Fiona Galbraith, Ruralink The challenge of improving productivity in the farming sector. Brian Richardson, UK head of agriculture
2.00-2.30pm
Day one only
LAMMA
Innovation Awards Presentation Presentation of the LAMMA Founders Award. All gold innovation award winning products are eligible
2.40-3.00pm
10.00-10.20am
Loven Patents
Patent Protection Tim Fray, patent assistant
3.20-3.40pm
2.50-3.10pm
UKRI
Transforming food production: from farm to fork Tom Jenkins, deputy challenge director – Transforming Food Production, Innovate UK
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