Fonterra’s new cakes on shelf

Hugh Stringleman MARKETS Dairy

FONTERRA’s foodservice division in China has signed a deal with Walmart China to launch new bakery products in more than 400 stores.

The products are a New Year cream cake, Basque cheesecake and a Swiss roll in two flavours, coconut and chocolate.

The deal was launched on January 14, ahead of the Chinese Lunar New Year, in the Walmart Shenzhen Xiangmi Lake Store.

The foodservice division, Anchor Food Professionals (AFP), developed the new bakery products using high-quality New

Zealand ingredients, whipping cream and cream cheese.

For Walmart this agreement is an upgrade in products and ingredients.

AFP China concentrates on product innovation for bakeries, cafes, pre-packaged foods, and quick-service restaurants.

“We are delighted to join hands with Walmart,” vice-president of Fonterra Greater China, Justin Dai, said.

“Our strong partnership leverages the strengths of both sides, retail, and dairy supplies, to bring out successful innovations.

“In the future we will continue to strengthen co-operation with our retail partners and to provide more innovative solutions for Chinese customers.”

Fonterra Anchor-branded gift packs of whole milk powder, skim milk powder and butter were also stocked by Walmart for the New Year period.

We are delighted to join hands with Walmart. Our strong partnership leverages the strengths of both sides, retail, and dairy supplies, to bring out successful innovations.