Anna Anderson loads her GMC Yukon every Tuesday to drop off orders at seven Sioux Falls drop sites. Top right is a sample of the type of produce she aggregates from area growers. The tailgate of her truck serves as a rolling billboard.
to smile and say ‘hi’ to hundreds of people was a little bit intimidating for me. I also didn’t like the idea of having to harvest a whole bunch of product and take it to market without having a guarantee of selling it. “I also considered a CSA. Community supported agriculture is a subscription model where customers sign up in the spring for a weekly or monthly delivery of a box of vegetables. It’s great for a lot of farmers, but I heard from customers who, for example, don’t like getting eggplant in their box or getting too many beets – and they didn’t want to waste food. While the CSA model works for some, the customers I was hearing from wanted something different. I wanted to see if there was something better.” She set her sights on the possibility of customers ordering online, choosing exactly the product they wanted, and having the order delivered to Sioux Falls. “I originally started out selling only what I was growing myself. After a couple of years of doing that, I met Stephanie Peterson of Fruit of the Coop. My customers were asking for eggs and Stephanie had eggs. I said ‘Let’s see if we can work together.’ And that worked out very well.” The connections continued. “When I was short on beans, I made a connection with Jerry Ward of Hackberry Hollow who was able to help me out. He was the first other vegetable producer I worked with. The more I got to know Jerry and as I met other producers, I realized these guys are doing an amazing job of growing – and are doing a far better job than I can do with most products because they have greenhouses and tractors and equipment I don’t have.
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