Connecting to support a common customer

While Farmlands Co-operative and Beef + Lamb NZ have been strong allies for many years, the partnership has been put to paper to build on a mutual vision of profitable and sustainable farming.

On the 31 st July 2020, a Memorandum of Understanding (MOU) was signed between Farmlands Chief Executive Officer Peter Reidie and Beef + Lamb NZ (B+LNZ) Chief Executive Officer Sam McIvor. Farmlands Director of External Relations Mark McHardy and B+LNZ General Manager of Farming Excellence, Dan Brier developed the document and will manage the relationship between the two industry leading companies. For Mark and the Farmlands team, formalising a relationship with B+LNZ is a positive step for Farmlands and the shareholder base. “The agreement is intended to formalise an annual process of identifying and prioritising collaborative opportunities between Farmlands and B+LNZ at both

| A strong business partnership will mean more opportunity for sheep and beef farmers. | Farmlands CEO Peter Reidie and Beef + Lamb NZ CEO Sam McIvor solidify the business partnership with a signed MOU.

regional and national levels. Project plans can then be considered and developed for the benefit of beef, dairy and sheep farmers across New Zealand,” Mark says. For B+LNZ, the MOU provides a solid grounding to work with Farmlands on a variety of issues. “Many of our levy payers are also Farmlands shareholders so it makes sense that we work together where we can get the best outcomes for farmers,” Dan notes. Following the signing, Farmlands and B+LNZ can now capitalise on resources from both establishments to offer improved planning and co-ordination of information, events and environmental stewardship in order to maximise farmer profitability and sector sustainability.

Many of our levy payers are also Farmlands shareholders so it makes sense that we work together where we can get the best outcomes for farmers.”

“B+LNZ is proud of the work we do for and on behalf of farmers. This MOU allows us to extend that influence more widely, for example Farmlands using our farmer learning tools off the Knowledge Hub for their internal training programmes”, Dan explains.

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