A decade of delivering Gulf

This year marks the 10 th anniversary of the partnership between Farmlands Co-operative and Gulf Oil. That means 10 years of successfully providing a worldleading lubricant to shareholders, which not only provides excellent value but returns rebates to New Zealand’s primary sector.

Gulf Oil joined the Farmlands family as another way to help shareholders save money on what they need to operate their business. Initially represented by a bespoke in-store Agricultural Oil range within the Farmlands stores and providing an offering for the territory, Gulf Oil is now the largest supplier of lubricants to the agricultural market in New Zealand. For Farmlands, Gulf Oil was a logical choice as a partner. Whilst Gulf wasn’t sold in New Zealand, it had links to some of New Zealand’s greatest motorsport icons. Gulf Oil had been the leading brand sponsor for Bruce McLaren and Denny Hulme. At that point in motorsport history, four of the five Kiwis who had raced Formula One had raced under the Gulf Oil marque. These four Kiwi icons (McLaren, Hulme, Chris Amon and Howden Ganley) are the embodiment of Quality, Endurance and Passion – values Gulf Oil hold. Motorsport is the testing ground for lubricants, with the ability to colourfully display brands. Despite the identity of oils in motorsport, in New Zealand the highest volume oils sold across all brands are land/natural resource based. Gulf holds a proud history of working on the land and particularly agriculture. Gulf was one of the original ‘seven sisters’ oil companies – the seven most powerful oil manufacturers in America during the early 1900s. These businesses formed a standards authority to ensure the protection of equipment, especially agricultural

equipment. During this period many brands were appearing and producing below par products. At this point in automotive history, air and oil filters were being added to agricultural equipment as a method to prevent premature failures. It seemed logical that these oil companies would also develop a standard to protect the farmers of the day. Gulf Oil holds true to these practices to this day, ensuring the highest quality specifications are met, with the best quality products available. Given their understanding of the demands on agricultural machinery, it was a logical choice for Farmlands to partner with Gulf Oil and become their New Zealand distributor. When it comes to advancements in mechanical technology, there have been a lot of changes in 10 years. Excluding all the ‘bolt-on bits’ to farm equipment, engine and transmission technologies have changed as well. Manufacturers have placed demand for greater fuel economy and emission controls. 10 years ago, most people had never heard of products like AdBlue – now for many Farmlands shareholders, this is part of the regular monthly purchases. New lubricant products, to help our shareholders get more value and performance from their machinery, have been introduced regularly over the past decade. This is part of an ongoing commitment through the partnership and a recent stock realignment means core ranging across the Farmlands store network is designed to ensure the best outcomes for shareholders, regardless of where they are in New Zealand. That being said, the broad range of Gulf Oil products are available to every shareholder. via their local store or Fuel Territory Manager. Having Gulf as part of the Farmlands family not only gives shareholders access to a world leading brand of lubricant, it gives them ownership of the brand in New Zealand. Extending the partnership is an ongoing relationship with Farmlands Card Partners, such as the Challenge service station network and AB Equipment. These Partners use and recommend Gulf Oil throughout their networks. It is our intention to increase activity through our Farmlands marketing channels and we will have some outstanding Gulf Oil offers at Farmlands stores. These will include a range of new products and offers designed to help reduce inputs for shareholders, while protecting their equipment. One of the benefits of being a Farmlands shareholder is that Gulf products can be delivered on-farm, freight free, for all orders 60L and above. Gulf Oil has a proud history of innovation, including the very first

drive-through service station, the first oil explorer to drill under water for oil, and of course being at the forefront of technology that protects your investments. Gulf will continue this passion, with McLaren F1 providing a testing ground to develop some of the most advanced lubricants in the market. Farmlands, as the importer and distributor of Gulf, will have direct access to these products. Gulf plans to keep New Zealand’s farmers and growers at the front row of the grid.

For further information, contact your Farmlands Technical Field Officer or the friendly team at your local Farmlands store. For information on what Gulf Oil stocks, please visit www.gulfoil.co.nz.

Article supplied by Gulf Oil.

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