A decade of delivering Gulf This year marks the 10th anniversary of the partnership between Farmlands Co-operative and Gulf Oil. That means 10 years of successfully providing a worldleading lubricant to shareholders, which not only provides excellent value but returns rebates to New Zealand’s primary sector.
Gulf Oil joined the Farmlands family as another way to help shareholders save money on what they need to operate their business. Initially represented by a bespoke in-store Agricultural Oil range within the Farmlands stores and providing an offering for the territory, Gulf Oil is now the largest supplier of lubricants to the agricultural market in New Zealand. For Farmlands, Gulf Oil was a logical choice as a partner. Whilst Gulf wasn’t sold in New Zealand, it had links to some of New Zealand’s greatest motorsport icons. Gulf Oil had been the leading brand sponsor for Bruce McLaren and Denny Hulme. At that point in motorsport history, four of the five Kiwis who had raced Formula One had raced under the Gulf Oil marque.
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These four Kiwi icons (McLaren, Hulme, Chris Amon and Howden Ganley) are the embodiment of Quality, Endurance and Passion – values Gulf Oil hold. Motorsport is the testing ground for lubricants, with the ability to colourfully display brands. Despite the identity of oils in motorsport, in New Zealand the highest volume oils sold across all brands are land/natural resource based. Gulf holds a proud history of working on the land and particularly agriculture. Gulf was one of the original ‘seven sisters’ oil companies – the seven most powerful oil manufacturers in America during the early 1900s. These businesses formed a standards authority to ensure the protection of equipment, especially agricultural
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