The Farmlander - February 2021

Page 15

CO-OPERATIVE NEWS

New shareholder portal delivers better service Farmlands achieved a major milestone in December, with the launch of our new and improved shareholder portal, MyFarmlands. The changes made to MyFarmlands make it faster and easier to do business with your co-operative. Farmlands’ Head of Customer Engagement,

Graeme Wilson, says shifting MyFarmlands onto a new system provides an opportunity to make every experience when interacting with Farmlands positive.

On MyFarmlands, shareholders

“We now have an online shareholder portal that is faster, easier to navigate and built with the future in mind,” he says. “We have moved MyFarmlands onto a different platform to give ourselves the ability to add more features as time moves on, giving shareholders a single touchpoint for their co-operative at times that suit them – day or night.”

pay their Account online.

The launch was the result of months of planning and preparation. Shareholders that had previously registered for MyFarmlands received an email inviting them to re-register for the new system.

| Graeme Wilson, Head of Customer Engagement.

WWW.FARMLANDS.CO.NZ

“While we could have retained the previous registration details for the new system, we place a premium on our shareholders’ privacy,” Graeme says. “Moving a significant amount of private data across was a risk and by asking for a few extra minutes to set up on the new system, it allows us to protect that important information.”

have the ability to view their online statements (including previous statements), redeem Choices Rewards Points and check balances, as well as Graeme says close to half of all shareholders have used MyFarmlands before. However, every shareholder can benefit from signing up. “The great thing about the new MyFarmlands is that this is just the start! We will continue to make MyFarmlands bigger, better and most importantly, easier,” he says. “Every shareholder is different – some pay their bill at night, others may want to look at their statement early in the morning. We want to allow all of our shareholders to choose the time that suits them to interact with us. It’s part of building an unbeatable customer experience.” To learn more about registering for MyFarmlands, visit www.farmlands.co.nz

Farmlands Co-operative Society Limited | © February 2021. All rights reserved.

THE FARMLANDER | 15


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Articles inside

Century Farms – The making of Mackenzie

2min
page 50

Protect your water supply this summer

5min
pages 58-60

From sand to steel

3min
pages 56-57

Winter crop wins

2min
page 55

The cockroach who came in from the cold

3min
pages 51-52

Get on top of rodent control this autumn

2min
page 49

Traceability closes the loop for meat customers

3min
pages 45-46

The expert touch

2min
page 42

Improve silage quality and the environment

2min
pages 43-44

Mitigating risk with correct application

2min
page 41

Best practice for flystrike prevention and lice control

2min
pages 39-40

Responding to freshwater reforms

4min
pages 37-38

A summer browse

6min
pages 35-36

Out of the woolshed

4min
pages 30-32

Working safely with chemicals

2min
page 29

Developing a personal style of governance

2min
pages 27-28

Special Feature – Living the legend

9min
pages 6-12

Celebrating co-operative success

5min
pages 21-22

Fuelling the fire

7min
pages 18-20

New shareholder portal delivers better service

2min
pages 15-16

Farmlands welcomes new Director

1min
page 17

The Open Farms conversation continues

2min
page 26

Farmlands commits to acting against climate change

2min
page 23

5 minutes with Damien O'Connor

5min
pages 4-5
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