New shareholder portal delivers better service

Farmlands achieved a major milestone in December, with the launch of our new and improved shareholder portal, MyFarmlands.

The changes made to MyFarmlands make it faster and easier to do business with your co-operative. Farmlands’ Head of Customer Engagement,

| Graeme Wilson, Head of Customer Engagement. Graeme Wilson, says shifting MyFarmlands onto a new system provides an opportunity to make every experience when interacting with Farmlands positive. “We now have an online shareholder portal that is faster, easier to navigate and built with the future in mind,” he says. “We have moved MyFarmlands onto a different platform to give ourselves the ability to add more features as time moves on, giving shareholders a single touchpoint for their co-operative at times that suit them – day or night.” The launch was the result of months of planning and preparation. Shareholders that had previously registered for MyFarmlands received an email inviting them to re-register for the new system. “While we could have retained the previous registration details for the new system, we place a premium on our shareholders’ privacy,” Graeme says. “Moving a significant amount of private data across was a risk and by asking for a few extra minutes to set up on the new system, it allows us to protect that important information.” On MyFarmlands, shareholders have the ability to view their online statements (including previous statements), redeem Choices Rewards Points and check balances, as well as pay their Account online. Graeme says close to half of all shareholders have used MyFarmlands before. However, every shareholder can benefit from signing up. “The great thing about the new MyFarmlands is that this is just the start! We will continue to make MyFarmlands bigger, better and most importantly, easier,” he says. “Every shareholder is different – some pay their bill at night, others may want to look at their statement early in the morning. We want to allow all of our shareholders to choose the time that suits them to interact with us. It’s part of building an unbeatable customer experience.”

To learn more about registering for MyFarmlands, visit www.farmlands.co.nz

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