Gulf Australia Distributor Brochure

An Exclusive Business Opportunity

Your local global

brand Opportunities like this are rare.

This is your chance to be a part of Gulf’s global family of distributors.

Use the power of the Gulf brand to create success in business with an exclusive wholesale distribution agreement.

If you’re driven to succeed and have the vision to see the possibilities, we need to talk. But first, here’s a little bit about the brand we’re offering.

www.gulfoilltd.com | www.gulfoil.com.au

The Gulf Brand This is the most iconic lubricant brand in the world, and one of the most famous international brands of pretty much anything.

Gulf Oil is one of the largest independently owned companies in the world and the orange disc is one of the most famous brands in the world.

1920 - 1932

1936 - 1960

1960 - Today

The company was founded in 1901 at the time of the discovery of oil at Spindletop, Texas – one of the original ‘Seven Sisters’ as the major oil companies were called.

Gulf promoted the idea of branded product sales originally by selling gasoline in containers and from pumps marked with the distinctive orange disc logo which enjoys strong brand recognition with people from all parts of the world.

The Gulf brand has remained visible largely due to consistent presentation of the brands core values; care, courage, endurance, inspiration, youth.

Gulf Oil International Distribution The Gulf brand is now marketed in more

Gulf has been a family and community-focussed company

than 100 countries worldwide via a network

throughout its history and more than a hundred years later it

of official distributors and wholly owned

remains so – committed to quality, innovation and attention

operations. An extensive portfolio of

to the needs of its markets. The company continues to

products is provided to distributors through

invest in the brand internationally to ensure distributors get

a global network of blending facilities.

maximum benefit from their association with Gulf.

Countries with Gulf presence Countries with no Gulf presence Gulf brand not owned by GOI

Your local global brand

Strength & endurance Gulf has built on its historical strength in endurance motorsport and the Le Mans 24Hrs, now sponsoring a portfolio of race teams including the Aston Martin Racing Le Mans team.

The exploits of the powder blue and orange racing cars have dominated sports racing for many years and given instant brand recognition to a global audience.

Gulf Oil and Global Motor Racing Gulf Oil has a proud heritage of involvement in international motorsport. Here’s some of the highlights.

Gulf sponsors Porsche to run the official world championship programme in 1970 - 1971

The Gulf Ford partnership GT40 secured the top three places in the 24-hour race at Daytona

1966

1968 & 1969

1966

Paul Belmondo Racing (PBR) contested four seasons in the FIA GT Championship taking three overall race victories and completing the 2000 season as championship runners up

2009

2001

1999

Development of the McLaren F1 through to its launch in 1992

1994 Johansson took the Audi R8 to the penultimate round of the EMLS at Most in the Czech Republic and walked away a champion

Two Aston Martin Racing works LMP1 cars spearheaded an all-out attack on both the Le Mans 24 Hours and Le Mans Series in 2009.

2012

The Gulf Ford partnership Cosworth GR8 wins Le Mans

1975

The Gulf Ford partnership GT40 wins Le Mans

1989

McLaren $540,000 supercar unleashed

Gulf and the Aston Martin Racing team’s partnership continues today and the programme that accompanies it is as ambitious as ever.

A WINNING

PARTNERSHIP

Gulf Products Gulf has a long history of bringing technically proven, quality products to market and has one of the widest product ranges of any oil company. These are constantly reviewed to ensure they meet the latest manufacturer specifications and industry requirements.

Gulf has ranges of lubricants for use in trucks, tractors, heavy machinery, passenger vehicles and many other pieces of equipment including chainsaws and motorcycles.

Products include; •

Engine oils

•

Gear oils

•

Transmission oils

•

Hydraulic oils

•

Passenger car oils

•

Two and four stroke products

•

Coolants and chainsaw oils

•

Fluids, greases and car care

In fact, there’s products available to service every market.

Most of the Gulf lubricants to be distributed in Australia will be sourced from the Netherlands blending operation where strict European standards are rigorously adhered to.

Gulf undertakes research work together with independent laboratories and vehicle manufacturers and these results enable the company to meet OEM specifications and gain their official endorsements of its products Gulf packaging is attractive for retail shelves and the bulk product packaging has been designed for maximum ease of use.

Gulf Distribution

The famous McLaren Can Am M8A

The distribution rights to the Gulf range

In June 2011, the Gulf brand was launched

of products in Australia, New Zealand

in Auckland, New Zealand for the first time

and the Pacific Islands are held by

in history. This was followed by a roadshow

ANZPAC Oils Ltd which is a wholly

throughout the South Island of New Zealand

owned subsidiary of CRT Co-operative.

to introduce the product range to CRT’s retail customers and staff.

CRT is a company owned by 26,000 farmer shareholders in New Zealand

In the North Island a series of racing

with a large charge card business, a

events were used to profile the brand –

significant retail network and a fuel

even attracting the attention of other world

distribution business which is the largest

famous icons such as Pink Floyd drummer

independently owned operation in

Nick Mason.

Australasia. Last year, CRT turned over nearly $1.3 billion New Zealand dollars.

With New Zealand distribution and sales tracking well, it is now time to share the Gulf brand with some other areas ANZPAC has the distribution rights to.

Gulf is an opportunity just waiting for Australia to grab.

Nick Mason at the wheel of the Gulf GT40

The Perfect Fit? We are offering an exclusive wholesale distribution opportunity that needs to be negotiated on the basis of what you can bring to the table. This is new to Australia. The first thing we need to do is talk, so here’s what we are looking for.

We want to identify like-minded businesses with an affinity to the Gulf brand that are willing to invest in the future.

It may be that you have existing distribution with customers that will use Gulf products.

Or through your business connections, you can link a series of operations together to create a winning distribution channel.

There’s lots of scenarios.

The perfect fit would have existing sales resources, access to markets and customers and lots of experience with logistics.

You may even have complementary product lines.

Most importantly, you’re eager for success.

To register your interest, please complete the form you’ll find on the Gulf website www.gulfoil.com.au and email it to distributorrecruitment@gulfoil.com.au We’ll be back in touch with you straight away.

For more information contact: Colm Hamrogue ANZPAC Oils Ltd PO Box 271, Christchurch 8140 NEW ZEALAND +64 27 560 0544 colm.hamrogue@crt.co.nz

www.gulfoilltd.com | www.gulfoil.com.au