Hortfocus
August 2015 Issue No.4
The latest on practices, people and products for a growing industry
Farmlands Horticulture continues to go from strength to strength
Horticulture within Farmlands Co-operative continues to
If you haven’t talked to a Technical Advisor about how they
expand at a rapid pace. Since I took the helm 4 years ago, we
can add value to your business then chances are you are
have doubled the size of the team and driven a greater level
missing out on a great opportunity. The Technical Advisors
of specialisation in the business. The team now consists of 38
are specialists in all things Horticulture and can advise on
Technical Advisors covering all horticultural regions. They are a
spray programmes to meet export market requirements, IPM,
passionate bunch who are experienced and well-trained in their
fertiliser, organic and biological production – just to name a few.
specialist areas.
We are a highly motivated team with access to all chemistries and exclusive access to industry leading products. Come and
The mandate of the Farmlands Horticulture team is clear
talk to us, a conversation will cost you nothing!
– provide our clients with the best advice to increase their orchard gate returns. This does not mean the team pushing products onto their clients, nor does it mean jamming spray sheds full of chemical. As clients come on-board with the Farmlands philosophy, I often hear them saying “why did I not do this years ago?” One answer as to why it takes clients some time to come across, is because of the relationship they have with their rep. The grower will often wait for the rep to change before they talk to us. The challenge I want to put to growers in this predicament is – how much is that relationship costing you? Too often we see relationships where our competitors are taking advantage of the client, be it through excessive chemical use, or through exorbitant margins. We have seen growers using chemicals that have known resistance but are still being pushed by the reps. Again I reiterate, how much is that relationship costing you? Farmlands Co-operative Society Limited
Luke Hansen
National Horticulture Manager