Blog Auto Poster’s Blog
Blogging The basic principles of blog management by Giovanni Farotto
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Blog Auto Poster’s Blog Do you have a Blog? • A blog should be the hub of your business • Manage it as a reference center • Collect your content
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Blog Auto Poster’s Blog How to set up a blog • Select a CMS platform – Blogger, Joomla, Wordpress
• Select a domain – Your name better than a product name or company
• Select a hosting – Self hosted or Wordpress.com http://blogautoposter.free.fr/blog
Blog Auto Poster’s Blog Appearance preferences • Select a theme – Free themes on wordpress.org – Free themes lists – Paid professional themes – Free themes generators – Paid software for theme creation
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Blog Auto Poster’s Blog Plugins customization • •
Wordpress is open-source and users constantly add new features as plugins All of them are free to download and install
1) Download + Upload FTP + Activate 2) Use WP integrated upload feature 3) Use WP integrated plugin search feature http://blogautoposter.free.fr/blog
Blog Auto Poster’s Blog Main Plugins • • • • • • • •
Akismet Sitemap All-in-one-seo Backup Sharing plugins Ping optimizer WWSGD Adsense manager http://blogautoposter.free.fr/blog
Blog Auto Poster’s Blog Settings – What you should do first •
Permalinks – %year%/%monthnum%/%day%/%postna me%/
•
Categories – Create a silo structure
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Blog Auto Poster’s Blog What to write about • Write in a personal way • Tell about yourself • More opinions than plain business • Deliver value to deepen relationships http://blogautoposter.free.fr/blog
Blog Auto Poster’s Blog Drive traffic • • • • • •
Connect anything else to your blog Blog frequently and constantly Bookmark your posts anywhere you can Invite guest bloggers Entice comments Set up an opt-in form http://blogautoposter.free.fr/blog
Blog Auto Poster’s Blog For more tips like these visit: http://blogautoposter.free.fr/blog
http://blogautoposter.free.fr/blog