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@madeinbrunel
/madeinbrunel
#madeinbrunel 3
Acknowledgements We would like to thank all the collaborators, sponsors and donors who have made both our work and Made in Brunel possible this year. Without the support of all those listed below, we would not have been able to produce such great work and we are truly grateful for the support.
Astudio BT
BAE Systems
Cancer Research UK
Co-innovate
Bloomsbury Innovation Group
Central Research Laboratory Brainchild
4
Company Directory
Dave Granshaw Foundation
The Imagination Factory
Interactual Limited
FabLab RUC
Isla Urbana
Frost RNIB Sunshine House School
Green Schools Project
Guy’s and St Thomas’ NHS Foundation Trust
Jaguar Land Rover
James Dyson Foundation
Heatrae Sadia James Purdey & Sons
Company Directory
5
John Cullen Lighting Recoblock
MAC Cosmetics The Royal Orthopaedic Hospital Stanmore
Plum Products Ltd.
Plumen
Ruislip & St Martin’s Lodge
Santander Universities
Professor Puzzle
Reckitt Benckiser
6
Company Directory
Type III Guitars
7
8
Welcome to Redefining
by Ian de Vere
Since 2006, Made in Brunel has been the showcase for the innovative design talent emerging from Brunel Design. This student-led initiative presents a new generation of innovative thinkers with great potential to contribute not only to the UK’s creative and manufacturing industries, but also to a more equitable and sustainable future. This year’s graduates exhibit an abundance of creativity and innovation, underpinned by technical expertise and commercial pragmatism. This is the first graduating year that I have had the pleasure of teaching since level 1, and I am proudly confident that their time in Brunel Design has equipped them with the skills and enthusiasm to redefine design innovation. They demonstrate the values that industry has come to expect of Brunel graduates; creative, inspired, informed, responsible, motivated, and highly employable. I wish all of the graduates success in their careers.
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Directors
by Holly Birkin & Emilios Farrington-Arnas
This year, Made in Brunel has been Redefining - Redefining [a Private View] through our first of its kind, late-night event at the new Design Museum; Redefining [24 Hours] through a shake-up of the annual 24 Hour Design Challenge; and finally, we will be Redefining [a Design Showcase] at our most important event of the year. It is the culmination of four years of design work, exhibited at the Bargehouse, on Central London’s Southbank. Redefining and finding new ways to tackle problems has been ingrained into us over the last 4 years at Brunel and this, alongside an amazing group of people, is what has created the innovations you see inside this book. Throughout the last 9 months, it has become clear that our year-group has a unique community feel to it. Our collaborative nature is often praised and the way we work as a team to make each other better. As a group, we are all driven and creative. We celebrate everyone’s successes and support everyone’s weaknesses. We are reaching the end of this journey; a process, an educational programme and a definition of who the next generation of designers will be. We have been redefining design students. We are Redefining [Made in Brunel]
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REDEFINING [ A PRIVATE VIEW ]
REDEFINING [ 24 HOURS ]
REDEFINING [ A GRADUATE SHOW ]
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12
Made in Brunel
by Clive Gee
Made in Brunel is proof that sometimes people will surprise you. Looked at from afar, it is easy to ask why would a small team of students take on the task of organising not just one, but a series of showcase events in their final year at University? Why would they want to also publish this book that you are reading, a website, social media and run a 24 hour design challenge? And why is this something that they will campaign passionately to be involved with, rather than a necessity that they would really rather someone else was doing…? Every member of the team will have their own answer for why they got involved. However, here are some reasons I might put forward to students considering doing it in 2018: 1. Made in Brunel puts the students in control Whilst there is support from the University behind the student team, the sleepdeprived student team is genuinely in charge of almost all aspects of the process. 12 editions into Made in Brunel, we are confident that this works well.
2. Made in Brunel is a responsibility to the year-group… The flip-side of being in charge is the responsibility not to mess it up. …and also to the year-groups that have gone before If you think that the pressure is on within each year, factor in wanting to live up to the standards of previous years as well.
3. Made in Brunel is great experience Brunel teaches its students how to deliver and Made in Brunel is the ultimate
4. -as well as *a* great experience It is a mad, all-consuming, thing to do with a year, but it should also be enjoyable to work on something with your closest University friends and a wide-range of talented people from across the institution. Just make sure to get your sleep in before October…
proof of this. Once you have organised one of these events, there is little in the workplace that will be intimidating or look like too great a challenge.
I am sure there are many more good reasons as well, but for me I am just glad that an excellent team emerges each year to make Brunel Design proud. Here’s to the 2017 crew – another fantastic vintage and I am sure there are many more to come!
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Co-Innovate Whilst innovation is key to business growth, without the right expertise, knowledge and resources in place, creating a new product or service, or even introducing a new process or technology is inherently risky. Co-Innovate is a business support service, jointly funded by Brunel University London and the European Regional Development Fund, that helps London based SMEs and graduate entrepreneurs de-risk and accelerate innovation by connecting them with Brunel’s worldclass academic expertise, specialised facilities and knowledge resources. Companies interested in working with Co-Innovate can benefit in a number of ways from collaborating with students on collaborative projects to address realworld business challenges, innovation mentoring, help to identify and apply for project innovation funding, tailored input from specialised academics, business growth training workshops and networking events. If you are interested in exploring how your innovation activity can benefit from connecting with the talent, knowledge and resources on offer at Brunel University, please email: Co-Innovate@brunel.ac.uk Follow us: @CoInnovate_Bru co-innovate.brunel.ac.uk
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CRL The Central Research Laboratory (CRL) is an accelerator, incubator and coworking space for product-based businesses. We enable designers, engineers, makers and hackers to develop their ideas and help them to scale.
and networking. Those on the 6 month accelerator programme benefit from a comprehensive set of classes on business model development, design for manufacture, marketing and sales and access to world class mentors.
We are based at The Old Vinyl Factory in Hayes, the former global HQ of EMI records, and are currently home to more than 20 creative startups and businesses.
Over the past year, many Brunel students have visited in order to meet-up and learn about topics including the Shenzhen Manufacturing scene, how to access funding and the life of startup founders in general. The CRL team has also been active on the Brunel campus, attending Industry showcase evenings, giving visiting lectures and workshops. And we can’t forget to mention the amazing Brunel interns that are with us every year!
Of the businesses that we have supported over the past two years, over 10 have been founded by Brunel University London graduates: Aceleron, Ostique, Biohm, Ossatura, Design By Sol to name a few of them. It has been been a year of winning awards and pitch competitions, receiving grant funding, crowdfunding and raising investment. All residents have access to the four prototyping workshops and the regular meetup events that draw in experts and enthusiasts for knowledge sharing
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With more ways than ever to get involved with the CRL community, what are you waiting for? Get in touch at: www.centralresearchlaboratory.com
Placement
K U e h T
Wo rl d wi de
Br
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K U e h T 97 Students 107 Companies in over 60 locations including:
3 Students 3 international exchange universities including: San Franscisco State University Technische Universiteit Delft Politecnico di Milano
Adidas CHANEL ELC Formula 1 Management Foster & Partners Hasbro Jaguar Land Rover Lego MAC Cosmetics UK & EIRE Mondelēz International Phillips UK Therefore Team Consulting The Walt Disney Company
25.
Complementary Modules
Specialisation
39.
Major Project
Lifestyle
77.
Major Project
115.
Major Project
159.
Major Project
Technical
Graphic
199.
Conceptual Project
268.
Service
Articles
Design Column
Inclusive
129.
Major Project
Healthcare
Brand Futures 289.
91.
Student Directory
181.
Branding & Packaging
Major Project
Postgraduate
Specialisation In addition to the major project, all final year students select three other modules. Selected work from the Brand Futures and Graphic Communication module are included in the main sections of the book, the six other modules have a short feature in this section to show the breadth of areas the students have specialised in and some of the work they have produced.
Audio Spectrum Analyzer by Jason Knight
Allergen Tester by Imogen Adams
Project Phantasm by Abd-Ur-Rahman Khan
Bearing Spinner by Alex Francis
Room Thermometer by Harriet Davis
Magic Chess by Tanya Paine
Embedded Systems
Electronics can be found almost everywhere in everyday life, and are often an integral part of the products we use. The Brunel ‘Embedded Systems for Design’ module is all about getting to know and gaining hands-on experience with programmable ‘single-chip computers’ that can be ‘embedded’ within products in order to enhance the user experience. Practical labs in Term 1 pave the way to the Term 2 project, which gives individual students the freedom to design and fabricate a ‘smart’ product of their choosing, with custom electronics embedded in it.
“I chose the embedded system module because I wanted to show that computer science and art were not mutually exclusive. I spent my placement year working with an art studio who specialise in interactive computer based art installations. I hope that BA students will be encouraged to take the module in the future.”
27
Design Innovation and Managament
This module is the taught element of the Major Project module. It was designed to provide relevant theories and good practices to support the planning and management of students’ design development projects. The module aims to help students develop an understanding of the relationships of design and innovation practices within the context of the creative industries. It provides tools/techniques to assist students in collecting and using economic, environmental and social data to identify and target new opportunities for design and innovation, as well as synthesise strategies and sound business planning as a basis for innovative solutions.
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“The module has taught us to understand how our major projects could be realistically taken to market and have business potential. It has been really valuable to learn the structures and models that are used to evaluate and innovate customer experiences. I enjoyed designing the customer experience after purchase and considering channels to market branding for my major project as part of the module.�
do You Want ? What Information
W ho
NHS Support
Helps You ?
Hospital Access
ConďŹ dence Partner
20
Family
Peace of mind
Epilepsy Specialist Nurse
Safety Doctor
Communication
Friends
Midwife
Paramedics
Neurologist Some one to talk to
G�ernment Support
Support
Business Model Canvas Planing by Katherine Dixon
Independance
Stakeholder Mapping by Katherine Dixon
Interior Lighting by XXXx Business Model Pitch to a Panel of Judges for Brunel Innovation Funding
Control
Interior Lighting by Jonathan Taylor
1
Ferrari Enzo by Suluakshan Rajalingham voted “Best in Show 2017�
Pagani Zonda R modelled by Isaac Chapple
250 GTO modelled by Tim Brann
Pagani Zonda R modelled by Isaac Chapple
VW Camper modelled by Tanya Paine
CAD
Computer based design methods takes the student through a series of demanding projects exploring multiple software packages for CAD visualisation, testing and simulation and reverse engineering. It all starts with a blueprint, from which a model car is created using surface modelling techniques before it is tested using Jack virtual human software. The cars models are printed using a high resolution 3D printer before being 3D scanned and tested via computational fluid dynamics. The module is popular and affords a fantastic opportunity to showcase CAD skills with multiple industry standard software packages as well as learning new skills in virtual prototyping, modelling and simulation.
“This module has proved challenging at times, but never without reward. Perseverance with more complex surface modelling techniques and getting to grips with software specific issues has certainly led to a much deeper understanding of computer modelling with commonly used industry standard packages. Supported with lab sessions on ergonomics and flow dynamics testing, it has been great to see the models created be used for something useful.�
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Environmentally Sensitive Design
This module introduces the key environmental issues. and sustainability and sustainable development. Students should understand Life Cycle Analysis (LCA) and be able to carry out a streamlined environmental review of a product. They should be able to integrate design strategies, approaches and tools to design low environmental impact products (i.e. eco design, design for behaviour change and emotionally durable design). They should be able to adopt a broader perspective on design for sustainability, to include services and business models. Ideally they should be able to integrate the different environmental issues into a personal position on environmental matters so that environmental issues play an integral part in their professional design careers.
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“Before this module, I’m embarrassed to say that I didn’t really consider environmental issues as I didn’t think they directly affected me. The content in the course opened my eyes to the critically important issues facing the planet, and how our roles as designers directly affect them. Everybody should take this module to understand the effect that they have on the world around them, and how they can work, live and design more sustainably.”
Project Work by Lisa Kowalewski
Theatre Lighting by Sam Eginns
Exterior Lighting by Jonathan Taylor
Interior Lighting by Harriet Davis
Interior Lighting by Jonathan Taylor
Lighting
Brunel has always had a strong connection to the Lighting Design industry, with many graduates who proceed to work in this field. The Level 3 module is a great asset to Brunel Design and explores the effects and relationship between natural and artificial lighting. The course is led by a trio of lecturers who provide valuable industry experience, great academic insights, and access to the UCL Sky Dome, which explores the effects of daylight on a scale model. Momentous events throughout the year include the Guerrilla Lighting project and CIBSE’s Ready Steady Light.
“My work placement was at a Lighting Design company, and so I chose the lighting module to further my technical knowledge and explore what more the industry had to offer. The course gave me a profound respect for natural lighting and a greater understanding of its importance.”
35
Human Factors
The module introduces students to the foundation principles and practice of Human Centred Design (HCD) within product development. The area of investigation is multi-disciplinary including physical ergonomics (anthropometry, biomechanics, human sensory system, psychophysics, designing for movement, control and displays) cognitive ergonomics (human errors, metal workload, information processing and human performance), and effective concepts (product experience, interaction design, positive and negative emotion). It introduces students to the analytical and observational techniques used by ergonomists to enable user attributes to be included into the design process. Students will perform an ergonomics project which is designed to offer an opportunity to demonstrate how the principles of human factors principles apply to consumer products.
‘‘I took this module because I really enjoy design research and discovering how people can influence and change design. Learning about tactile design, and how to conduct professional workshops has been a highlight of the course. The module had many hands-on classes to support and put into practice the theory of HCD. I learnt a lot of new skills in this module and it has been really useful to apply them to my major project.‘‘
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Human Factors Workshop
Paper Protoyping by Olivia Chandler
Prototype excercise by Dale Burrowes
Human Factors Workshop
Lifestyle Design
Avinash Ajwani
avinash.ajwani@hotmail.com
SHIFT BA Industrial Design and Technology
A modular backpack for urban nomads.
SHIFT is a backpack that adapts to the everchanging needs and aesthetic preferences of urban nomads, to compliment their on the go lifestyle. The design resolves issues such as portability and lack of organisation, for people that need to carry their office in a bag. The detachable pockets come in various sizes, which can be creatively rearranged within the face of the backpack, or used individually as pouches or wallets. The product is launched alongside an app, enabling the user to take the designer’s seat and tailor the pockets. As well, the design accommodates an urban and professional look, which allows the user to pick the ideal style for them, removing the existing stigma of carrying a backpack to work. SHIFT will inspire the user to become a fashion trendsetter.
40 Placement: Philips UK
Blade - Rowing Performance Monitor
Katy Brooks
katy.brooks.kb@gmail.com
BA Industrial Design and Technology
Force measurement in the water for integrated analysis of crew members.
It is believed by professional coaches that current systems do not measure force output accurately or offer integrated analysis between crew members. By using force sensors mounted directly on the blade it is now possible to measure a rower’s true output on the water. The key to success was to efficiently transmit this information to three identified user groups; the crew, coxes and coaches. The graphical representation of the force output of the whole crew and other important measures of performance has been resolved to be easily read by the cox or coach then relayed verbally to the crew during the session. Three different mounting options for the readout allow the product to be transferable between different boats and non-intrusive on the cox’s other roles of steering the boat and instructing the crew.
Placement: Aether Lighting
Collaboration: Imagination Factory 41
Tim Brann
timbranndesign@yahoo.com
Reflex BSc Product Design Engineering
Inner and outer gloves for wicketkeepers to reduce injury prevalence.
The constant trauma and fatigue associated with wicketkeeping often leads to a high frequency of serious injury. The slow rate of development of wicketkeeper gloves has led to these injuries being perceived as the norm, with elite wicketkeepers continuing to play with fractured or dislocated fingers. Reflex has attempted to tackle the perception these injuries are “par for the course”, by designing wicketkeeper gloves with added protection in vulnerable areas, without sacrificing performance. Changes to padding materials help to dissipate energy from impact 45% better than existing gloves, while the redesign of components provides support against dislocation and reduces risk of fracture to injury prone areas. Soft, aniline leathers provide the comfort and flexibility required during a day’s play.
42
Placement: therefore
43
William Chamberlin
willchdesign@gmail.com
Encouraging Drummers to Practice BSc Product Design Engineering
Getting unmotivated drummers to practice regularly by adding a game element to practice sessions, whlist also allowing a player to track their progress.
This project’s aim is to encourage those learning to play the drums, especially beginners, where a lack of practice leads to less progress, less motivation to play and eventually ends with giving up playing all together. This is addressed with several small devices, each containing LED lights and a vibration sensor, which attach to the different drums and cymbals of a drum kit. These devices connect back to a central control hub where the user can select a drum beat, ordered by grade difficulty, which is then shown to the user by flashing the LED lights attached to the relevant sections of the drum kit. The user then repeats the pattern shown, being told afterwards how many notes they played correctly, how closely they matched the beat and a recommendation for further practicing.
44
Placement: Detectortesters
Modular Travel Shotgun Case BSc Product Design
Providing secure storage for firearms, satisfying UK legislation when staying in overnight accommodation.
When travelling with a shotgun, the user must ensure the safety of the gun. There are a couple of ways to satisfy UK legislation, such as using secure storage or a trigger lock. However, these are sometimes not advisable unless the user is sure that no one else has access to the firearm. The design exploits the final part of the legislation which allows the owner to separate the components and hold them in separate places, current shotgun cases do not allow this without opening the case.
Placement: West London Shooting School
Alexander Clark
www.atclark.co.uk alexander@atclark.co.uk
The layout of the case mirrors existing cases, holding a broken down shotgun. The stock and trigger is now placed in a box within the case, which can be removed when the user unlocks the combination locks. The user is then able to take the box holding the components into the accommodation, ensuring the safety of the shotgun.
45
Harriet Davis
harri_davis@hotmail.co.uk
InView BSc Product Design Engineering
Wireless indicators for cyclists.
In 2016, over 1.5 million people cycled nearly every day. With the continuous rising number of cyclists, the chance of accidents occurring heightens. Over two thirds of cycling accidents happen at or near a road junction, with T-junctions being the most common. This project aims to solve this issue by improving the visibility of cyclists when turning. InView works by providing a wireless indicator control system, accessible from the handlebars. This defers the need for users to signal in situations where they do not feel comfortable with hand indication. The product itself is customisable, it can be mounted onto a helmet or rucksack depending on the users’ preference, increasing usability.
46 Placement: Hoare Lea
Collaboration: Edge Case Innovations
MOTION BA Industrial Design and Technology
Samuel Eggins
s.eggins@hotmail.co.uk
MOTION is a complete colour changing modular lighting system to give light control to the people. MOTION, let the light work around you.
Light is how we see, perceive, do, live. We base our actions on where light is and where light fixtures are. We have all been told to move towards the light, but why does not the light move towards us? MOTION is an access to light and its movement, flipping the human perception of non-fixture lighting. A modular, stylish table light for the home which works around individual needs, their task, mood, and location. A light which can work with power or without. MOTION offers a moveable, customisable, home lighting system to fulfill individual lighting needs whatever or wherever the task.
Placement: Watermark Products & Studio Sophisti
47
Cara Garraway
caragarraway@hotmail.co.uk
Tempo Lighting BSc Product Design
Re-imagining lighting controls for circadian lighting systems in residential environments.
Lighting has significant influence on our well-being – characterising our day and night time rhythm and affecting our moods and ability to concentrate. This project was undertaken collaboratively with John Cullen Lighting, a high end residential lighting company. The lighting system utilises tuneable white lights controlled by the Tempo panel and an assisting controls app. Focusing on user experience, this retrofit lighting control panel encourages use of optimum lighting levels throughout the day. The gesture controlled backlit panel lights up on approach, displaying feedforward reaction to notify the user of the upcoming light colour. Night mode changes the backlight colour to a dim red, limiting the effect on our sleep/wake patterns and providing enough light to navigate in the dark.
48
Placement: John Cullen Lighting
Collaboration: John Cullen Lighting
HUSH BA Industrial Design and Technology
Where technology and meditation become one.
Ashley George Jones
www.ashleygeorgejones.com ashleygeorgejones.design@gmail.com
HUSH is a human centred device that combines the two parallel worlds of technology and nature, inspired by the Tibetan Singing Bowl. HUSH is designed to be portable and imitate the ancient meditative remedies through sensory stimuli that are: sound, vibration and light. The main function of this product is to reduce feelings of stress in a society that is surrounded by technology. As it is unrealistic to remove technology from the situation, HUSH is designed to use technology to its greatest benefit - to help the consumers’ well-being. Initially, this product is aimed at the younger generation as research has revealed that their stress levels are increasing. However, this device has the potential to aid individuals with socially disrupting mental illnesses, for example, ADHD and autism.
Placement: Haberdashery London ltd.
49
Robert Gittus
robgittus@gmail.com
Underbar gel BA Industrial Design and Technology
Reducing of the pressure on ulnar nerve.
Cyclist’s Palsy is a chronic ulnar nerve injury caused by nerve compression affecting both experienced and inexperienced cyclists. To reduce the pressure applied on the nerve, an ‘underbar gel’ solution was designed. Whilst cycling, the position of the cyclist’s hands places pressure on the ulnar nerve and combined with road or trail vibrations it is sufficient to damage the nerve. This damage results in reduced muscle function in the hand causing weakness, clumsiness and numbness. Furthermore, long term nerve compression can lead to the development of severe lesions which may require surgery. Consequently it was through the gel’s structural design, incorporated into the solution, that an effective pressure reduction on the nerve was achieved.
50
Modular Ski Helmet
Peter Hiles
peterhiles1@gmail.com
BSc Product Design
Improving the usability of ski safety headwear.
This project improves the usability of ski safety headwear. The product consists of five elements; helmet, hard mask, soft mask, goggles and lens. Existing headwear items are normally designed as separate entities which are then expected to work well together. This often leads to incorrect fitting, gaps between items which then fill with snow and ice, and, poor usability. Many products are also not designed for use when wearing gloves. A modular approach to the design improves how the overall system works to protect against injury and discomfort. The mechanisms included in the final product are the result of user testing and development. This was carried out to streamline the process.
Placement: IDC
51
Louis Johnston
www.mandin.earth louisj.mandin@gmail.com
Algu BA Industrial Design and Technology
Creating a sustainable composite material with seaweed and recyclables.
A largely untapped resource often found rotting on the shoreline, seaweeds are highly versatile plants with huge potential. This project aimed to create a sustainable material from the Alginates found in brown algae and a recycled bulking material. Using only water, reclaimed packaging paper and the adhesive effect of alginates, a sculptural and mouldable material is achievable to cover a range of applications from furniture to packaging. Although a strong, lightweight material has been created there remains a huge potential with further development and exploration. The project aimed to change the perception of seaweeds as smelly, unpleasant plants through the creation of beautiful and functional objects.
52 Placement: Thomas Dambo
53
Masayuki Kishi
www.behance.net/mkishi 1101942@my.brunel.ac.uk
Layered Meaning BSc Product Design
How does our living environment shape thinking and perception? Can the design of space help us discover purpose and express our personal meaning?
Many works of art have meanings that seem to lie deeper than ‘on the surface’. This occurs with the use of language that develops imagery or connotations. Layered Meaning experiments with metaphor and symbolism to shape living spaces. Using the process of ‘cultural mining’, the table’s anatomy attempts to tell a story. The Classical table supports resemble the Delphic tripod. The slight outward tapering refers to ‘Entasis’ correcting for perspective vision.
54 Placement: Equilibrium Design Studios
The Carrara marble refers to the mediocre material used by the statue of ‘David’ and the cracks decorated with gold illustrates ideals of ‘Wabi Sabi’. The user breaks the marble personally to complete the visual metaphor. The expression attempts to view difficulty constructively and celebrates wisdom created though our past experiences.
Buddy BA Industrial Design and Technology
Minisha Mahay
minisha.mahay@gmail.com
Enhancing the experience for parents feeding young children on-the-go.
Buddy is a temperature-regulating device which keeps solid foods and purees for children going through the weaning process (aged four months+). The design is suited to parents who want to eliminate the preparation time of food on the go, for a quick and efficient feeding experience. The base provides a heating element and maintains the temperature at a safe degree for the baby to eat food straight away from either chilled, or even frozen. A pouch is provided with the product, in which the food can be stored and the baby can be fed. This is to encourage new parents to make their own food at home, so that their child gets maximum nutrients, as opposed to eating from a jar. This enhances the feeding experience for both parents and baby when on a journey.
55
Paul Moustapha Ledron
paul.ledron@yahoo.fr
GROW BA Industrial Design and Technology
Hydroponic food growing system for city dwellers.
With more than 54% of the world population living in cities, it is a real challenge to maintain a sustainable food production. Hyper-locally produced food is an alternative, but nonetheless a challenge, notably for people that do not have access to a garden or a balcony. This project aims to provide young professionals living in cities with a relatively autonomous system to grow vegetables indoors, using hydroponics technology. The focus is on offering a stimulating solution with a better usability than the market offer, with an emphasis on the engagement of customers, notably through a carefully designed packaging.
56
Tropo BA Industrial Design and Technology
A personal, hand-held device that uses HEPA and Activated Carbon Filters in conjunction with fan power, to help cleanse smoking exhalation.
Jacob Luscombe
jluscombe174@gmail.com
Tropo aims to minimise the toxins from a domestic smoker in an indoor environment. This will help minimise smell and by removing particulate matter from the exhale the risk of second and third hand smoke affecting others will be reduced. The product uses fan power with pleated HEPA Filters in conjunction with Activated Carbon Foam Filters to remove particulate matter up to 0.01 microns. The cartridges are removable and replaceable to help minimise waste by preventing the entirety of the product being wasted. The aesthetics utilise the principles of a velocity stack to increase air volume into the product and helps prevent leakage of smoke on intake. Tropo comes with a wireless charging dock and smokeless ashtray to ensure Tropo is always ready to go.
Placement: Allpark Ltd
57
Karolina Maximova
karonlinemax@yahoo.com
Rain Protective Pavilion BA Industrial Design and Technology
Automatically triggered transforming structure with rain and wind detectors.
I found the problem through my own personal experience: when I am in the middle of the park and it starts raining there is nowhere to hide from the rain and let us face it, London weather is very unpredictable! I’ve designed a rain and wind protective structure which has an open-close mechanism which is powered by solar panels placed on top of the structure. The rain detector triggers mechanisms and makes the surface holes close and the umbrellas above the table open. Usually London rain is supported with strong winds. To protect people from both: rain as well as wind, wind direction detector will drive shutters mechanism and the side/s will close depending on which direction the wind is coming from.
58
Placement: Ar18 Ltd
RSI Gaming Mouse BSc Product Design
Designing a mouse to prevent repetitive strain injuries.
Maximilian Mazur
mmazur3004@googlemail.com
Between 2015 and 2016, in the UK there were 539,000 reported cases of musculoskeletal disorders, such as repetitive strain injuries and carpal tunnel syndrome, developed from the over use of computers. This project aims to design a computer mouse which helps to prevent the development of these injuries. This is achieved by introducing a second sensor into the mouse, allowing it to be held and moved in two slightly different ways. By regularly switching between the two positions, the user significantly reduces their chance of developing RSI. As well as this, the new position of the fingers discourages the user from gripping the mouse too tightly and the entire hand is cradled by the supports. These factors combine to create a mouse that is comfortable and satisfying to use.
Placement: Futurama Ltd
59
Tanya Paine
tapaine@btinternet.com
Slide in a Box BSc Product Design Engineering
Solving problems with retailers, shipping and damage.
Slides are currently sold as a single component which causes a variety of different problems from displaying them in retailers, to damages caused by shipping. This solution reduces the packing size of the slide. The final product can be fit into a box which enables it to be displayed on retailers’ shelves. There is an added feature which enables the slide to change length from 4-foot to 10-foot to allow for it to be used across the company’s existing range of climbing frames. The manufacture of the product was considered during the development stage and resulted in the whole design needing only three manufacturing tools to create. The final design reinvents the common garden slide and brings it a flat pack twist.
60
Placement: Stuart Turner
Collaboration: Plum Products Ltd.
Hook Sattha Phanthasuporn
www.mandin.earth/hook satthaphanthasuporn@gmail.com
Florn BA Industrial Design and Technology
Integrating organic & parametric forms through digital fabrication.
Having been referred to as ‘The Third Industrial Revolution’, 3D-printing has changed the calculus of manufacturing by optimising for the batch of one. The technology is at a turning point, where it is now commercially viable to produce designs to order and in addition, providing a degree of customisation to the consumer at no extra cost. Florn is a family of 3D-printed light shades that combines organic and parametric elements, creating complex forms which would have been previously impossible to produce through conventional manufacturing processes. The design of Florn has been optimised for FDM 3D-printing with minimal support materials, enabling it to achieve an affordable retail price-point.
Placement: G2 Design Ltd
Collaboration: PLUMEN
61
Emily Quinn
emilyrosequinn@hotmail.com
Aerogienic BA Industrial Design and Technology
A toilet redesign to reduce the spread of germs caused by the spray produced when the toilet is flushed.
Flushing a toilet produces a fine spray transporting germs around the bathroom. Aerosol can be projected 2.4 meters above the toilet with germs landing on surfaces, surviving for four hours. This is unhygienic, spreading illness, however it can be reduced by twelve times by closing the toilet cover before the flush begins. Aerogienic is a toilet redesigned to reduce the distribution of bacteria around the domestic bathroom. It fits seamlessly into the automatic interaction that the user already has with the toilet by utilising the existing dual flush system and making mechanical changes to the flush cycle, ensuring the toilet cover is closed before the flush begins. The user presses the flush button, the toilet cover is knocked closed and once the toilet cover is horizontal the flush starts.
62
Placement: Blueprint Subsea
Aquapod - Plug & Grow BA Industrial Design and Technology
Grow edible plants with pre-existing aquarium using aquaponics.
Sulakshan Rajalingam
www.sulakshan.co.uk sulakshan.2009@live.co.uk
As a result of unsustainable conventional agriculture, modern methods have been rising and drastically transforming the landscape of agriculture. Instead of farming in horizontal lands, crops are being grown in a vertical manner using modern techniques such as hydroponics and aquaponics. This project aims to develop a ‘plugand-play’ aquaponics system that can be integrated with pre-existing aquarium to grow edible plants/ crops using aquaponics technique. The nutrients for the plants will be provided by the waste produced by the fishes and in turn, the plants will absorb the nitrate as nutrient and return clean water back to the tank. The aim of this product is to bring awareness of alternative farming methods to conventional farming methods through practical use.
Placement: IDentity Consulting
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Toby Rix
www.tobyrix.co.uk toby-rix@sky.com
Wooden Bicycle Frame Kit BSc Product Design
A ‘build-it-yourself’ bicycle frame kit made from wood aimed at users who want to have a hand in the production of their own bicycle frame.
In 2015, more bicycles were sold than new cars registered in the UK (3.5 million vs 3.21 million). The vast majority of bicycles sold in Britain are imported, mainly from the Far East. This project aimed to create a product that could be manufactured in the UK and offer a unique user experience to a customer by including them in the building, assembling and customisation of their own bike frame. The final design of the bicycle frame kit is a result from a breadth of user research and testing undertaken, along with technical design development and a focus on the production and manufacturing processes. Future aims for the project will be to create a bicycle frame kit out of Maple and work on developing the production process to improve the viability of the product for the UK bicycle market.
64
Placement: LED Leisure Management Ltd.
65
Suzanne Robinson
suzannerobinson.design@gmail.com
PLAY.GROW.SWING BSc Product Design
A modular swing seat to grow with a child, for ages 6 months to 8 years.
Children quickly outgrow swings as they enhance their developing skill set and require less support. For this reason, standard swing seats are often short-lived or provide an uncomfortable user experience. The solution uses a modular system, adapting to four key developmental stages, to create a relevant product that is safe to use, feature-rich and fun for the user. The design allows infants to snugly fit in a supportive smaller seat, with use of an optional 3-point or 5-point harness system, whilst also allowing juniors to safely swing independently, using an anti-twist and tip suspension method. The multi-position T-bar has been designed with an attach, rotate and release two-part mechanism, and incorporating sensory tactile, twisting and rattling toys for added play value.
66
Placement: The Walt Disney Company
Collaboration: Plum Products Ltd.
67
Paramjit Sembhi
p_sembhi@hotmail.co.uk
Model Making Clamp BA Industrial Design and Technology
Clamp for scale modelling.
The aim of this project is to design and develop a clamp for specific needs, such as fuselages, which have been provided by the Flory Models team who are professional scale modellers. Currently this process is done by hand, but to have a clamp for this function would be very beneficial. The clamp will not be a replacement for existing clamps on the market but it will offer a versatile option for the scale modeller that is not available today. The hand is a complex tool of nerves and muscles working in unison. An easy to use clamp will be designed for the scale modeller that will mimic the functionality of a human hand. It will hold parts for gluing with varying amounts of pressure without slipping. The clamp will adapt to grasp complex surfaces of various types of model kits.
68
Placement: Beco Pets
Humanising the Pill Experience BA Industrial Design and Technology
Odile Stabon
ostabon@gmail.com
Promoting a positive, enjoyable and effective user experience of Oral Contraceptive Pills.
The pill has become an integrated part of many women’s lives for both contraceptive and health related reasons, and yet the current “pill experience” is often unenjoyable and stressful. Poor compliance is very common, accounting for an unhealthy, ineffective treatment. The design solution uses a modern, human approach to enhance compliance. The smart dispenser monitors the pill intake, updating an app that will send reminders and offer advice to best suit the individual. The character Una’s happiness depends on the user’s level of compliance, acting as a friendly medium to motivate the user. The product would be sold online as part of a subscription, facilitating the process of replacing the monthly pill packs by delivering them directly at the customer’s doorstep.
Placement: Beco Pets
69
Richard Sullivan-Paul
www.mandin.earth richardsullivanpaul@gmail.com
Jaguar Duppio BSc Product Design Engineering
A vision for autonomous driving.
By 2030 the United Kingdom will manufacture two million autonomous vehicles annually. 600,000 of these vehicles will be of automated technology level four (High automation) and level five (Full automation). Jaguar Land Rover have publically stated their intention to provide their customers with the ability to not only manually drive the company’s vehicles but in addition, provide automated functionality. Duppio provides a hybrid steering wheel solution of level four technology, capable of smooth transitions between autonomous and manual driving modes. During automated protocol the steering wheel sits flush, neatly tucked away into the instrument panel to form a detoxed environment for the occupants.
70 Placement: Lego, Jaguar Land Rover
Collaboration: Jaguar Land Rover
Enhancing the Refugee User-Journey
Faisal Tayan
faisaltayan@gmail.com
BA Industrial Design and Technology
Creating a solution that will enable the user-journey of the refugee’s to be easier with fewer problems.
The context of my project in layman’s terms is to create a shoe that adjusts by size and features insulation. The project has been highly complex and yet has a deeper meaning to it. Not only did I consider designing the shoe from scratch, but I also had to understand the sensitive, deeper socio-ethical meaning behind the project and how it relates to the lives of refugees. This product is based around catastrophic events going on in Syria and this resulting in hundreds of thousands of refugees being displaced. With a long, life-changing, journey ahead of them, this new type of footwear is one less thing to worry about.
71
Jonathan Taylor
jonathan@jonathan-taylor-design.com
A Brighter Life BSc Product Design Engineering
Bringing quality light to every environment.
Due to consistent advantages in LED lighting technology we are more in control of lighting and the effects it has on our emotions and our health. Seasonal Affective Disorder- or SAD - which is described as an emotional effect of lighting on mood and depression during winter months; and Sick Building Syndrome - described as a range of symptoms thought to be linked to spending time in a building with an overall negative impact on perception of a space; are two of these powerful emotional responses to lighting. Empowering people through providing access to quality lighting throughout their daily life can help to combat these ailments and improve the quality of life of those affected.
72
Placement: Visual Energy
PYP BA Industrial Design and Technology
A sustainable solution for plastic waste in the developing world.
Aron Thavanesan
aron.thavanesan@gmail.com
With trillions of plastics, washed up on shore, in the developing world. The lack of sanitary infrastructure (specifically sewerage systems), has created an opportunity for the development of PYP. PYP is a project to help those in the developing world to create sewage pipes out of a composite. This composite consists of beach sand and a mixture of recyclable polymers (LDPE, HDPE, PP) as it is a cheaper, stronger and a more durable alternative to current products. The extruder is a part of this project, to allow the community to produce the composite pipes, and receive an income from selling these items. Main factors, taken into consideration were costs and accessibility of material within the developing world. (Clients: Chutta and his village)
Placement: Enchanters
73
Harry White
www.harrywhitedesign.com hjgwhite@gmail.com
Urban Cycling Lifestyle Bag BA Industrial Design and Technology
A stylish hassle-free bicycle bag, for a new generation of cyclists.
Thanks to a scheme by the Mayor of London to build cycle superhighways across the city, there are now 63% more cyclists commuting in London compared to statistics from 2014 by Transport for London. Subsequently companies are rapidly coming up with all sorts of new ideas to reach these new consumers. Frost Ltd is one of these companies. Frost Ltd is a London start-up who have engineered an under-seat clip-on mechanism for a bicycle bag. The new mechanism enables users to mount a bag in seconds. However, to be commercially viable it needs a bag that suits the needs of this rapidly expanding market and enhances the usability of the mechanism Frost Ltd spent three years developing. My challenge was to design this accompanying bag.
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Placement: Centrium Limited
Collaboration: Frost Ltd
Mouldable Pointe Shoe Insert BSc Product Design
Reducing the pressures exerted on the feet when wearing pointe shoes by distributing the loads more evenly across a larger surface area.
Alison Wycherley
alisonwycherley@outlook.com
Dancers are a different breed of athlete due to the combined artistry and physicality. The Classical Pointe Shoe is considered a dancer’s most important tool and can greatly impact performance. The shoe allows the dancer to go en pointe and protect the foot from the extreme pressures exerted. There is a high injury rate and the main areas that suffer are the feet and ankles. This customisable insert contains an impressionable material which conforms to the shape of the forefoot and the inside of the toe box catering to an unlimited range of foot shapes and shoe types. The impact absorbing layer provides protection for the main pressure points on the foot. A personal fit will improve the comfort and support by repeatedly aligning the foot correctly so there would be a reduction in injuries.
Placement: Centrium Limited
75
Service Design
Holly Birkin
hollybirkin@gmail.co.uk
MAKE! BA Industrial Design and Technology
A service to assist the rehabilitation of ex-gang members, based around the central idea of training them in a traditional craft.
MAKE is a service that provides education, employment and training to those who’ve left gang culture. Based around traditional craft, members can learn the skills whilst earning money through selling their products. They also have the opportunity to gain qualifications whilst being supported in preparing for and securing a career. Volunteers from the traditional craft community, as well as teaching members, will have opportunities to further their knowledge of the craft through expert workshops and training. In the same way that members can they’re also able to earn money by selling their products to MAKE. Targeting the specific needs of those who’ve transitioned out of gang culture, MAKE aims to boost self-confidence and provide a safe space within its supportive and positive community.
78
Placement: Brunel Design & Made in Brunel
EX-GANG MEMBER
VOLUNTEER CRAFTSPERSON
LEARN A CRAFT
Go from being a novice to a skilled crafts person quickly with MAKE. Learn how to make a range of functional products, and be free to develop your own creative style that will make your items unique.
SELL YOUR WORK £
Create gorgeous craft items and then sell them to MAKE to earn money. Whether it’s a lot or a little, MAKE will always buy your work off you before selling it on to members of the public.
GAIN SKILLS
Help yourself to stand out and work towards qualifcations with the MAKE team. With job application help, interview practice, and free professional clothes loan too, you’ll be well set when you’re ready to move on to a career.
MOVE FORWARD WITH LIFE Dave Granshaw Foundation Scholarship
79
Himashi Ineshka De Silva
ineshkadesigns@gmail.com
Embedding Eco-Behaviour in Young People BA Industrial Design and Technology
Encouraging environmentally conscious behaviour in young people through the fusion of audio-visual animation and active participation.
With new technologies, increasing populations and urbanisation, the pressure on the Earth’s natural resources has created alarming concern towards environmental issues. As children grow older, experiencing the outdoors is increasingly shifting towards rapidly evolving digital, virtual experiences. These factors contribute to the sad reality that a child’s experience with the outdoor world is becoming more two-dimensional as they spend more time indoors. The Green Schools Project comprises of digital animatic video challenges that students complete, as well as a physical ecoguide with different DIY activities. Both the digital and physical elements fuse together to create a programme that motivates students and encourages them to actively participate in eco-behaviour.
80
Placement: Design Concern & Colombo Design Studio
Collaboration: Green Schools Project
Sarah Harley
sarah.harley@live.co.uk
LUXE BA Industrial Design and Technology
A new experience in Luxury Fashion Retail, utilising RFID technology to personalise the experience to both the brand and the shopper.
As E-Commerce becomes widely available and convenient for shoppers, the physical retail experience is becoming redundant. Many shoppers no longer visit stores out of necessity, but rather for the social experience. Few shops are taking advantage of technological advances which could improve the user journey. LUXE aims to address these issues, utilising modern technologies, whilst making the shopping experience more personal to the user. LUXE consists of a wearable device which connects to the shopper’s online account, stores the customer’s details, and interacts with smart labels on the clothing in order to tell sales assistants which items and sizes they wish to try on or purchase. The device can also be used at other touch points around the store to personalise the retail experience.
Placement: CHANEL
Collaboration: VS Mono
81
Eryk Jeziorski
eryk.jeziorski.pl@gmail.com
SHOPP BSc Product Design
Introducing interaction, integrity of channels and seamless experience to high street retail through a new approach to RFID technology.
Fashion, as one of the most dynamic sectors of retail, has been undergoing revolutionary changes in the past years. Customers are turning to retailers and brands that not only sell products, but deliver an end-toend experience as well. Luxury stores have been successfully, yet slowly introducing a tailored and exciting in-store experience for customers, leaving high street retail behind. By combining service and product design features, SHOPP offers a more exciting and seamless in-store experience for high street shoppers. It explores possibilities of RFID technology and new ways of implementing it into fashion retail. By using a cost-effective technology, together with a mindfully designed service, SHOPP acts as an attractive solution for both retailers and customers.
82
Placement: Paul Cocksedge Studio
83
Lisa Kowalewski
www.lisakowalewski.wordpress.com lisak214@hotmail.com
New Shoots BA Industrial Design and Technology
A product service system proposal to encourage and enable city dwellers to grow food on their balconies.
Urban agriculture contributes to the wellbeing of a city and its people. Home-grown ingredients can improve diets, decrease food costs/waste, offset environmental impacts of the food industry, and make cities cleaner and greener. This project aimed to integrate these benefits into the legislation on private outside (balcony) space in London. ‘New Shoots’ is a product service system concept, framed as a proposal to a supermarket provider. It is a holistic design of an entire user journey, the main touch points and stakeholder actions along it, and a flexible growing module. The focus is on engaging first-time growers, giving them confidence to ‘give it a grow’, whilst at the same time proposing a way to tap into, and support, the urban farming movement that is happening in our cities.
84
Placement: Foster + Partners
Collaboration: Astudio
85
Charlotte Lineker
charlottelineker11@gmail.com
The Super Sprint BA Industrial Design and Technology
Working collaboratively with Cancer Research UK to create life-long donors through a heightened emotional experience during Race For Life events.
Cancer Research UK aim to see 3 in 4 patients surviving cancer by 2034. However, this cannot be achieved without the altruism of the general public.
The Smi
ths
134
M
At Cancer Research UK we are extremely excited to announce that we will be lauching a new experience that allows you and your family to help us cure cancer with the very special Super T cells. Find out more via link: www.bity.com
ee
e t Su p r T
The Super Sprint
Families are made aware of the new experience Cancer Research UK are providing and sign up to the Super Sprint via the Race For Life website.
The family receive their race pack 3 weeks prior the event, the race pack contains race day information and the Super T cancer curing cell bracelets.
The Family then run the race together whilst carrying their Super T cell bracelets with them, which represents them as the cure.
Once completing the race the families then follow the Super Sprint channel which leads to the People Pods that contain the organs that can be cured.
The aim of the project is to gain donations by using fun as the driver. The Super Sprint is an experience design that occurs at the end of current Cancer Research UK races. It creates lifelong donors by giving families the ability to carry cancer curing Super T cells during a race and then cure an organ of their choice at the end.
Susan Smith
M
Today we ran the Super Sprint 5K race to support Cancer Research UK as a family. Such a great experience and would recommend any one to do the same. The Smith Family
The families find the organ which they chose to cure and input their race confirmation number. They then place their bracelets into the machine.
86
The organ begins to glow and appear to heal.
Placement: Mondelēz International
Each child within the family then receives a healthy cell in a Petri Dish Keyring, symbolizing their donation helping to cure cancer.
ee
e t Su p r T
The Families are then encouraged to spread the word online using the hash-tag #Cell-Fie. This will gain more donors in the future.
The experience also aims to destigmatise cancer, through informing informing children about the disease and cures available in a positive manner, overall improving their experience with the brand and increasing profit.
Collaboration: Cancer Research UK
tap .dat BSc Product Design Engineering
Epidermal Electronics and Near Field Communication Augmentation of information systems.
Radul Radulovic
radulradulovic@hotmail.co.uk
With the initial interest of finding a commercially appropriate context for the emerging technology of epidermal electronics (EE) other than the fields of medicine. This would be done with the assistance of newly discovered techniques to rapidly prototype low quality temporary EE’s. The system eventually became a way to retroactively outfit an environment with NFC tags that would connect the user to a location-specific webpage via their own personal connected device. The augmented environment is a better fit as it introduces users to a familiar technology of using smart devices to obtain desired information, then alters the perception of what that could mean by introducing the same technology in a different medium, the epidermal electronic.
Placement: De:work studios
87
Venetia Manuel
venetiamanuel@gmail.com
Peak BA Industrial Design and Technology
Elevates the performance of an athlete through the application of evidence based training techniques that alleviates performance anxiety symptoms.
USER FLOW 1
2A
3
5A
7A 3
9:41 AM
8
42%
9 3
SERIES
9:41 AM
42%
3
9:41 AM
42%
LEVEL
CATERGORIES
RELAXATION
BEFORE EVENT
MOTIVATION
DAY OF EVENT
CONFIDENCE POST EVENT ATTITUDE
This section is designed to help you reach peak performance through understanding
Training to reach peak performance
QUICKSET
whilst in a competitive environment
SKIP
LAUNCH SCREEN & SPLASH SCREEN When the user clicks on to the app icon, this the first screen that will greet them. The gradient around the icon pulse's whilst the introduction screen is loading. It acts as a percpetion to make the user think that the page is loading more quickly keeping them interested.
10A
and controlling your cognitive, somatic and behavioural symptoms.
FOCUS
Create an account Series
Progress
3
Team
SIGN IN
SERIES
INTRODUCTION
LEVEL
Screens 2A, 2B and 2C give the app some context for new customers with the option to skip
Thumb print recognition is how the user will sign in. If the thumb print is not recognisable after 3 attempts, the user will then have the chance to enter a 4 digit password.
User has a choice in what Before Event (selected), Day of Event, Post Event and Quickset.
Screens 7A, 7B and 7C help to give context to Before Event.
The large number is what level the user is at with the dark blue outline showing how far they have progressed in the level. To access the level, the user taps the large circle to begin.
WHY IS CONFIDENCE SO IMPORTANT?
10B Self confidence is a sort after attribute in sport as it can enhance a performance. 3
2B
42%
9:41 AM
1. KNOWLEDGE
INTRODUCTION
5B
7B
9:41 AM
7C
42%
Athletes who have high self belief can
1.readily KNOWLEDGE turn sporting potential into a
The user can stop anywhere throughout the level at anytime, and then restart from where they left off.
superior performance.
It is defined by the certainty that you are equal to the task at hand as a result of
3
9:41 AM
42%
absolute belief in your ability.
PROGRESS
WHAT CAUSES SELF DOUBT
10C
4
Self confidence is a sort after attribute in
Emily
sport as it can enhance a performance. Athletes 9:41 AM
3
who have high self belief can 42%
1. KNOWLEDGE
readily turn sporting potential into a superior performance.
It is defined by the certainty that you are equal to the task at hand as a result of absolute belief in your ability.
SIGN UP
Help you to reach your best frame of mind, body and behaviour
SKIP
NAVIGATION Grouped navigation control with no writing to help reduce visual noise.
If the user is new to the app, they need to give details to allow for personalisation. This would include: - Nickname - Email Address - Gender - Choose representation icon - Thumbprint - Age - Sport Type - Level of competing - Area of anxiety wanting to address
The earlier that you start preparing for a
Series
Progress
The earlier that you start preparing for a
competition, the better. You will have a further
competition, the better. You will have a further
advantage over your opponenets, and you
advantage over your opponenets, and you will
will learn quickly what does work best for you
learn quickly what does work best for you
SYMPTOMS OF SELF CONFIDENCE
10D
Team
Self confidence is a sort after attribute in sport as it can enhance a performance. 3
9:41 AM
1. KNOWLEDGE
Athletes who have high self belief can 42% readily turn sporting potential into a superior performance.
PROGRESS
It is defined by the certainty that you are
When the user has completed levels in the Before Event, the results are displayed showing how much the user has progressed.
equal to the task at hand as a result of absolute belief in your ability.
SOURCES OF SELF CONFIDENCE
1. Performance Accomplishments 2. Vicarious Experience
2C
6
11
5C
3. Verbal Persuasion 4. Physiological states 5. Emotional states
3
9:41 AM
42%
TEAM
MORE
This is where the private stakeholders are able to have access to the user results with their permission.
Emily
Here the user will find: - Settings - How the app works - Support - About - Research behind it - Logout
NAVIGATION
development for success
SKIP
Placement: Beco Pets
3
9:41 AM
LEVEL
42%
6. Imagery experience It is defined by the certainty that you are equal to the task at hand as a result of absolute belief in your ability.
COACH ALEX
Give you the needed support for effective
88
TEAM
Series
Progress
Team
The homepage has 3 sections. To reduce visual noise the scroll is grouped together into a pill with the use of a simple icon and short text.
12
LEVEL 2 ONWARDS The levels carry on with the same user flow as demonstrated above.
Peak performance is the art of total preparation. Peak enables young athletes to perform in the best frame of mind, body and behaviour. Athletes are affected by adrenaline in many ways; it can fuel a performance but has the potential to hinder the ability of success. In recent years, psychological training has been taken as seriously as physical training due to its proven ability to give athletes the control needed over their performance. The direct involvement of key stakeholders is paramount for a successful transition to eliteness. The app aids the athlete to become confident in a competitive environment and training through knowledge, understanding, methodologies and communication. The app is split into before event, during event, post event and team to cover all areas of a performance.
M•A•C ME Cosmetics BA Industrial Design and Technology
In-store product information service for new or inexperienced M•A•C Cosmetics customers.
Sharbelina Tzouvanni
sharbelina.tzouvanni@hotmail.co.uk
M·A·C is known for being the world’s leading professional makeup authority due to their highly-accredited expertise in makeup artistry. Believing strongly in their motto, ‘All Ages, All Races, All Sexes’, M·A·C celebrates diversity and uniqueness, setting trends at fashion weeks all over the world. Due to the brand’s professional look and extensive product range, their stores can be less inviting to new or inexperienced makeup users; many feel intimidated and overwhelmed when shopping there. The proposed design solution is a combination of in-store signage displays and a smartphone application that uses beacon proximity sensors to create an interactive in-store customer experience.
Placement: M•A•C Cosmetics UK & EIRE
Collaboration: M•A•C Experience
89
Design Column A curation of short opinion pieces written by students on trending and topical subjects.
Dear Design Student: Drop the other 90% 14th March 2017 Culture, Opinions, World, Design
T
here are 21.3 million refugees around the world; meanwhile, 22 000 children
die every day because of poverty. But don’t
to participate in volunteer activities, and that Africa is second most popular continent to follow their ambitions.
you worry: there are thousands of young, over-enthusiastic creatives who believe that
Considering current design education, focusing
their exquisite design thinking can solve
on ‘making a positive change’, the idea of
many of these problems. ‘Making a REAL
designing for the developing world is just too
difference’ has never been more ‘sexy’ and
attractive to resist. The problem arises when
it seems that academic institutions allow
the students are taught only about the positive
the students to get hooked on their shallow
potential of projects but remain unaware of
definition of design for development.
the countless scenarios when the solution turns into a wasted investment. I remember
Let’s start from the beginning: how come that
one of my first lectures at Product Design
the current design students want to make a
course when we were shown One Laptop
meaningful impact in the Third World? The
per Child project. Hundreds of thousands of
answer is easy: it is not just the industry we
laptops were distributed to children in various
work in, it is the entire generation. 7 out of
developing countries to enhance their learning
10 millennials consider themselves social
opportunities in both home and school
activists, which certainly contradicts with their
environment. The project was shown as a star
stereotypical image of narcissistic, egocentric
example of using design to create durable,
‘unique-snowflakes’.
at
low-cost, educational tool. Later I researched
the socio-political background throughout
the project myself and found out that its’
their childhood one can clearly see where
implementation failed on many levels, mainly
they got their inspiration from. They were
due to the lack of basic understanding of the
the first generation to learn about Millennial
socio-cultural context. “If you’re a $2-a-day
Development Goals at school and they’re the
family, are you really going to let your kid take
ones who came across the news of Rwandan
the most expensive thing in the household to
genocide while swapping TV channels. Thanks
school every day?” commented Kevin Starr,
to the Internet Network, any information about
founder of Malaga Foundation. In the end,
any place in the World has always been within
OLPC did not have any impact on the test
the reach of their hands. Having followed
scores in reading and math in at least four
the mainstream media, who present Africa as
participating countries. How come we were
the nest of poverty and problems, no wonder
never taught this side of the story?
However,
looking
that 84% of Millennials would travel abroad
92
Design Column
“Not making a difference’’ is only one problem. Design students are not being warned that badly applied humanitarian aid projects brings far more harm than not doing anything. In the 1950s and 60’s United Nations dug half a million wells in Bangladesh without testing them, and it turned out that 2 out 5 of them were contaminated with arsenic which led to one of the largest mass poisonings in human history. But the story doesn’t end here. UN’s solution was to mark the safe walls with green paint, and the poisonous ones with red paint. Villages ended up believing that because the red wells were tainted, the girls living nearby were tainted too.
Design students are not being warned that badly applied humanitarian aid projects brings far more harm than not doing anything. Many young women became unmarriageable and therefore sold by their families into prostitution. It is a drastic example that shows how humanitarian aid can turn into completely unexpected direction. It is difficult to face the possible negative effects of the project right at its very beginning but when it comes to design for development it’s essential that the students learn how to think very critically of their own ideas, so such mistakes as the project in Bangladesh are not being repeated. No short-term research about the developing world will be able to give enough insight to
bring social innovation to the community. In my point of view, educational authorities who let students believe they can make a difference behave highly hypocritical: they are obsessed with the importance of the userinsight and sympathy tools but on the other hand they let students pursue projects about experiences that are as far as possible from their everyday life. I recently came across a project by students of Royal College of Art in London who designed a coat for refugees based on one talk with an aid worker from Doctors Without Borders (on top of that: throughout one-week design ‘Hackat hon’). But a single chat is not enough, and the young designers must acknowledge that international development specialists shouldn’t be their interviewees: they should be their collaborators. Per Heegens, CEO of IKEA Foundation, said that the first step in the design process of designing portable refugee shelter was contacting United Nations High Commissioner for Refugees “because they know a lot about what works and what doesn’t, and when you develop a product like this you want to develop it with the people who will actually use it ” Students leave the university convinced that their limited expertise in international development and design skills are enough to address the socio-political issues of the highest complexity. The problem arises when they unintentionally transfer their adolescent, ignorant attitude into their future professional practice. According to Panthea Lee, (co-founder of social innovation firm Reboot and UNICEF advisor), the problem already exists within the current creative consultancies in an attempt to design for social innovation and developing communities. ‘’A lot of design firms now going to the public sector and to NGO’s saying, ‘We’re designers, we’re here to help
you!’ And they’re like, ‘What are you talking about? You don’t speak our language, you don’t know development theory, you don’t know our approach. ’ It is now time to take action and change the way we teach design for development so the future design leaders don’t make the same mistakes. So, dear design educators, YOU are in the leading position to make the young generation of creatives more responsible global thinkers. Encourage them to collaborate on long-term projects with experts in social sciences and humanitarian aid specialists. You must push your students to seek the information from the outside of their ‘knowledge comfort zone’. Show them UN online databases and Multiple Indicator Cluster Surveys ran by UNICEF (annual report presenting statistical data regarding life conditions, divided by country and region) and make them read every single page about the community they design for! Solid secondary research is an irreplaceable basis of any design project, and it must be done with an exquisite attention to detail when we approach scenarios from the developing world. Remind them that their university-level projects are there to expand their knowledge: not to make them responsible for ending poverty on the other continents. But most importantly, ask your students to ‘humble-up’. Because, as Panthea Lee explains, ‘the world’s most intractable problems are deeply rooted in massive systems, while design is a discipline focused on the edges’.
by Anna Palgan
Design Column
93
The Hacker’s Design Process 7th March 2017
C
button is designed to enable users to quickly
Tech, Opinions, World, Design
Generally, there is a negative stigma associated
button which wakes up the device, connects to
with the term ‘hacking’ due to black hat
the Wi-Fi, orders the product from the Amazon
hackers hacking into private or Government
Store and then turns off. The process is very
servers. However, there are many forms of
simple and convenient for Amazon customers.
hacking, such as the ‘Ikea hacks ’which are
But shortly after the device was introduced,
the manipulation of Ikea products to adapt
other functions for this product were found.
their functionality and ‘life hacks’ which are
The device became instantly appealing to
tasks or actions to reduce frustration of life.
hardware hackers as this tiny adhesive physical
Nevertheless, the term hacking remains a
trigger could be easily altered to change its
difficult concept to define as it can refer to
function.
an the hardware hacker’s creative methods bring new insight to designers?
repeat orders of products they regularly purchase. The device works by clicking a
many different practices. There are many ideas of how to change the One of the increasingly common trends is
functionality of the dash from controlling
‘hardware hacking’. This refers to any method of
power outlets in homes to data tracking.
hardware modification through its electronics
However, every new idea for the dash is built
or by its behaviour. The physical modification
from the same fundamental code irrespective
of a device is generally straightforward i.e.
of the function. As a result of the ‘Amazon
disassembling or cutting into the device.
Dash hacking,’ awareness of the hardware
However, when hacking electronics or when
hacking trend increased worldwide from
changing
veteran programmers and casual hobbyist.
product
behaviour
or
primary
function, it can become complex due to ethical, legal reasons and violation of a company’s
Hardware hackers begin by analysing existing
intellectual property rights.
products to find hardware exploitations. For example, a hardware hacker examined baby-
“Hardware hacking – modifying a product to
tracker apps and found that they generally
do something it was never intended to do by its
served a single purpose. However, as his baby’s
original designer”
needs kept changing, he hacked the dash and made alterations to track his baby’s data to
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In late 2015 Amazon introduced a more
discover patterns that would not normally be
convenient way to purchase products from
noticed. “I want a simple button that I can stick
their store using the Amazon Dash Button. The
to the wall and push to records poops today
but wake ups tomorrow.”. When creating the dash, the designers only concentrated on a solution to reorder products and did not consider any other use. Therefore, analysis by hardware hackers can lead to the discovery of new creative solutions to problems that the original designers did not consider or did not know existed. As someone who has knowledge of programming and an interest in altering hardware, I purchased a dash when it became available in the UK. The motivation for my purchase was specifically to modify the dash’s primary function. After discovering and researching the Philips light ‘hack’, I repurposed my dash to turn my computer on remotely. Although, this modification was not as complex or innovative as some tweaks done, my dash served a function which was personal to me. I achieved the primary function alteration by using a python script and changes to the computer bios. After completing the adjustments, I realised that other ‘hardware hack’ modifications could benefit different areas of my life. I considered purchasing two devices in order to produce a stop and start or an execute and cancel functionality. I considered other functions the dash could perform to help the community e.g. a lowcost button to control multiple automated functions to open blinds and turn on lights for the physically impaired. I believe that the concept of changing a product to solve a different problem to be interesting. When a product is disassembled, and rebuilt there is great potential for better design. Although this process may not be regarded as a typical design process, it could benefit designers as it can provide unique solutions. However, the real question should be whether designers should embrace the
thought processes of hardware hackers in their design cycles? There are various benefits of a hacker’s creative process. It encourages a free-spirited and unconventional form of thinking and proves that the repeated analysis of product exploits often reveals unexpected solutions. There are many examples of how hacker’s use their alternative thinking to find creative solutions to problems. For example, hackers created jackhammer hearing protection earmuffs which played noisy environment audio books. This solution offered better noise reduction than the commercial noise cancelling headphones and was significantly cheaper. However, there are often negatives to the hacker’s methods and these can include ethical, legal and patent issues. Furthermore, their process only works when coupled with other creative processes, such as Double Diamond, as the hacker’s model focuses primarily on discovery, insight, opportunity and ideation. Nevertheless, I believe hardware hackers can play an important part in the design process as they can offer a different insight into products which traditional product and software designers may not discover. As an industrial designer, I have knowledge of various creative processes from IDEO’s HCD to the Design Council’s Double Diamond. Typically, these processes use a combination of divergent and convergent thinking. During the divergent thinking, I feel that the models do not focus sufficiently on the existing product but rather on the investigation to find a possible solution, unlike hardware hackers whose core principal is the existing product investigation. The hardware hacker’s principle of finding and analysing product exploits often leads to the development of
new functions and alternative solutions to problems. I feel designers often focus on the premise that a new product must be designed to solve a particular problem only. By comparison, hardware hackers frequently find their solutions through the alteration of an existing product.
The hacker’s principle of finding and analysing product exploits often leads to new functions & alternative solutions to problems. As increasing numbers of product designers become skilled in the programming elements of design, knowledge can be gained by this method of innovation and iterative thinking to alter products in order to discover other functions and uses. I believe that designers could benefit from this different creative process, coupled with a more structured approach, that hardware hacking has to offer. “The designer should try to break the security mechanism of those product, then fix them and try to break them again. Time should be scheduled for this iterative process during the design cycle.“
by Robert Gittus
Design Column
95
Why don’t students from private schools study design? 28th February 2017 Education, UK, Design & Technology
S
ince design and technology stopped being a compulsory GCSE subject in 2000, there
low design and technology numbers. In 2016,
has been a decline in the number of students
technology at GCSE which was on a par
taking D&T at GCSE and A level, now
with the number taking Greek and less than
making it one of the most unpopular subjects
a quarter of the number taking Latin. This
in secondary schools. Many schools have
then drops even further in A-Level to 4 which
been cutting back provisions or removing the
was less than the number taking art history
subject from the curriculum entirely. Between
or Mandarin. Similar numbers can be found
2003 and 2013 there was a 50% drop in the
at other independent schools with 6 A-Level
GCSE numbers for design and technology
entrants at Sedbergh School (out of 103) , 5
which begs the question as to why exactly
at Eton College and none at all at Westminster
have people stopped taking design?
School and Cheltenham Ladies College. So
only 26 out of 179 students took design and
why are students at independent schools not The
English
Baccalaureate
(EBacc),
a
studying design?
performance measure for schools to increase the core five academic subjects – English,
You would expect schools which charge
mathematics, history or geography, the sciences
students up to £13,000 a term to have top of the
and a language was introduced in 2010 as
range equipment for their design department.
a result of rising numbers in creative, non-
Many of the most well known and successful
academic subjects. The government argued ”
independent schools state on their websites
that many of these qualifications do not carry
that they have well equipped workshops with
real weight for entry to higher education or for
facilities such as 3D printing, CNC machining
getting a job”.
and laser cutting. These are facilities that would be the envy of many schools. The quality
According to an MP, students attending
of the teaching is also often recognised in the
comprehensive schools are “studying low
schools inspection reports such as the one for
quality subjects that will prevent them gaining
Oakham School – “work in art and design is
a place at top universities, unlike their peers
exceptional” and for Eton College – “quality of
at private and grammar schools”. Statistically,
product design is exceptional”.
students in private and grammar schools are less likely to take up creative subjects.
I spoke to two members of the Design &
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Technology
department
at
a
leading
Wellington College, a private boarding school
independent school to see what they thought
in Berkshire is one of the many schools with
about the decline in numbers. Being a private
school, they do not follow the EBacc and therefore do not have to limit students from doing creative subjects and so I was interested to see if they had seen a significant change in the number of students taking up design and technology. “Numbers taking A-level have reduced in recent years; it has been a similar pattern with a number of other schools. GCSE has been mostly stable”.
to know the extent to which students are influenced by their parents, staff, news and university requirements on the subjects they choose to study at GCSE. “Understandably, parents influence decisions to a great extent, as do tutors, housemasters etc. Raising awareness of the subject in the media and national conscious can only help to realign perceptions of the subject.”
I wanted to explore the possible reasons as to why their students might not be taking up D&T. As an outsider I asked whether it was viewed as academic enough but the response was that this was just “amongst a small minority who would be unlikely to take the subject in any case”. I also questioned if studying D&T would not be as impressive on university applications as other subjects and whether potential career options related to design are not seen as interesting, useful or lucrative. They agreed with my point about design not looking impressive saying that “unfortunately there is some truth in this since a small selection of universities are dismissive of design. It depends on the institution and course being applied for – a message we try to get across to our students”. However they did not completely agree that potential career options related to design are not seen as interesting or useful, suggesting that this was “not a commonly held view”. When considering the financial rewards they felt this was not a major concern “perhaps compared to a career in Law or the City/ finance, but not a deciding factor to most students”.
It seemed that university was always something which the students and parents potentially thought about, influencing their decisions in which GCSE options to take. For students that are rejecting design as a GCSE option, to what extent have they even begun to think about university or career options? The response was that “career choice is not the foremost issue for pupils choosing GCSEs due to the number of GCSEs they can take. Most take design because they enjoy it!”
The websites for many, if not all, of the leading independent schools highlight the large proportion of students who go on to Oxford and Cambridge University, the Russell Group of universities or to Ivy League institutions in the US. I wanted
I wanted their opinion on how design and technology could be made more attractive to students and how more students could be influenced to choose it as a subject. They suggested “there needs to be greater recognition of what the subject has to offer at all levels of society. The relevance of DT needs to be acknowledged by politicians and universities need to recognise the personal qualities evidenced through the pursuit of a thorough design exercise”. They also referred to an article that highlighted how the nature of education has changed in recent years. There has been greater emphasis on academic achievements whereas traditionally education has been about “passing on core notions of humanity and civilisation”, “equip students to live independently” and to “participate in the life of their community”.
With such a change in emphasis, it is perhaps not surprising that the number of students taking design and technology have fallen over recent years. The experience of the independent schools shows that they have not been immune from this even though they can provide the finest teaching facilities and equipment; inspection results indicate that high quality results are achieved and the evidence that those who take design are happy to have done so. The independent schools do not follow the EBacc so this cannot be used as a reason for the low numbers enrolled in GCSE and A-Level courses. However many of the schools have very strong traditions of their students following certain career paths. Eton students have often ended up in politics and many schools have strong military links such as Wellington College that still has a field gun team. Many schools are proud of the contribution that their past pupils have made in the fields of sport and performing arts. It is likely that pupils and parents are aware of this and that this has an unconscious influence on their choice of GCSE and A-Level subjects, leading them to focus on subjects that are more suited to potential career paths. Whilst it may be difficult for individual schools to influence national educational policies and university recruitment procedures, a potential route towards increasing enrolment in GCSEs and A-Levels is to highlight to parents and students as early as possible what can be achieved in the department and that studying design is a route to innovation that can benefit the country economically and improve people’s lives.
by Emma Kennedy-Flanagan
Design Column
97
Man-Made: The Artificial Womb and the Future of Reproduction. 14th February 2017 Science, Future, Technology
F
rom underwater breathing, to see-through skin, where should design stop in its quest for perfection? 1978, life begins as another child is born in Oldham general hospital. Baby Louise is the start of something new, her birth as the world’s first IVF baby paves the way for scientific influence in reproduction. Skipping forward to 2016 we see significant advances both in fertility medication and in stem cell research. Perhaps the most influential changes however, are due to happen in a quiet little ward called the NICU (neonatal intensive care unit). Here viability for premature births has dropped from 27 weeks to as low as 22 weeks old. Current advances however have slowed, because amniotic fluid and the umbilical cord present a significantly gentler environment for growth than the air & peristalsis pumps of a hospital room. The next logical step in neonatal (early birth) care, is the design of an artificial womb for protection until a suitable delivery date. This may seem like a sci-fi concept, but the technology isn’t so far from reality. The first ex vivo (outside the womb) human embryo test was run in 1989, ceased due to ethical concerns. Today we see advancement from both ends of the process, with Cambridge University culturing human embryos until the legal limit of 14 days (established in 1984) and the efficacy
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of Total liquid ventilation proven in lambs. While the use in neonatal care is unlikely to face objection, it could be seen to pave the way for ectogenesis: “The development of embryos in artificial conditions outside the uterus”.
This may seem like a sci-fi concept, but the technology isn’t so far from reality. The first outside the womb human embryo test was run in 1989, ceased due to ethical concerns. Genetic screening was introduced in the 1960s to diagnose Phenylketonuria as a preventative measure. Today screening is available for over 2,000 conditions, primarily taking the form of predictive, carrier, prenatal and preimplantation screening. All these determine the probability of future genetic disorders. The eradication of diseases such as Huntington’s might seem like a no brainer to some, but it’s the ethical “grey line” this creates that is leading to further controversies over the elimination of non-deteriorating disorders like Down’s Syndrome. Could you be next on nature’s un-
natural chopping block? Many of us have had depression or anxiety during our lifetimes, and these could well be next to face the knife. Screening of a foetus first occurs around 11-13 weeks, by which time many mothers will have become emotionally attached to the idea of their baby. The reason genetic screening is so closely linked to ectogenesis, is that, as with IVF, screening can occur before conception even begins. Thus, rather than terminating a foetus which has the chance of a disease, we will be selecting whether or not our child will be disabled in advance. But what do we actually want from the future? Eugenics, ectogenesis and the age of the “designer baby” are all possibilities. To reduce overpopulation and unemployment rates, Governments could control breeding, creating a workforce suited to specific jobs. Maybe we will get rid of the “family” altogether. But this is only one potential, and before we eliminate the concept of ectogenesis for good, let’s look at the possible benefits. Whilst initial setup would be costly, the long-term savings are huge. The average cost of birth in the US is $8,802 rising to $202,700 for premature birth. Add to this the fact that 49% of US pregnancies are unintentionally costing $5Billion annually and ectogenesis starts to look viable. But it’s not just the savings that makes ectogenesis so promising. Pregnancy is a dangerous
occupation as Anna Smajdor acknowledges in her article “In defence of ectogenesis” . Anna states that pregnancy and childbirth could be considered a ‘medical problem’ resulting in pain and mortality; pregnancy is in fact the sixth leading cause of death in women between 20 and 34 in the US . Could ectogenesis provide the cure? Some argue that pregnancy plays a vital role in the bonding between a child and mother, though with surrogacy both a father and mother may bond with their child even though neither carries the baby. Genderless pregnancy is perhaps the most interesting benefit, both in combating sexist prejudices surrounding neonatal care and in fostering gender equality. Not to mention the concept of looking in on your baby during its development, watching it form, being able to interact with it, could offer a far greater bonding experience, one already being explored by designer Melody Shiue in the PreVue: an e-textile showing you the baby beneath your skin. The safety of the baby may also be improved. In the UK it is estimated that 1 in 6 women who are aware they are pregnant miscarry, perhaps with vital stats monitored throughout development, this risk could be reduced? A benign future? Even assuming we chose to regulate screening selection and implement ectogenesis in a normative fashion, there
are still great potentials for development. Perhaps children could begin to learn and kick-start their development before they are born as Annie Murphy Paul considers in her Ted talk entitled “What we learn before we’re born”. All this brings into question the reasoning for a 40 week pregnancy. Originally linked to the baby’s head size, it is now believed to be the mother’s maximum metabolic rate (2-2.5 times average), a burden that only increases as the foetus develops. This means we are born altricial (immobile and requiring care) unlike many other animal species. It is foreseeable that with an artificial womb, we could develop to the point of adolescence in a relatively short period, being born precocial (mobile and self-sufficient). This change to the nature of human development could alter us as a species, redefining the human condition. So, where should design stop? Will you deny a baby of 22 weeks a water womb, because it enables ectogenesis? I think the benefits of continued development far outweigh the risks of corruption.
by Milo Deane
Design Column
99
100 Design Column
Design Column 101
Is Sustainability Fashion or Fact? 13th March 2017 Sustainability, Business, Trends
I
t’s no secret that consumers are demanding greener products, services and therefore companies. In fact a recent study showed that 78% of consumers in the UK feel as though companies should act ethically, either socially or environmentally But with this demand some companies lay their cards on the table whilst others use smoke and mirrors in the hope you’ll look the other way. So I’m sat around a table with Volkswagen on my left, Chevron to my right, Patagonia is sat opposite me and Lush is skulking somewhere on the other side of the table. Patagonia has just had their turn, and we all know of them to be the good guy in the playground. Patagonia do a good job of quite literally ‘patching up’ the bad in the world, they encourage you to fix clothing instead of buying new clothes. They even fix clothing that isn’t their brand for free. Patagonia capitalises on the idea of ‘Profitable Good’ and they’ve set the bar high for sustainable design and are paving the way for factual sustainability. Lush has just put down their cards…what do I do? I mean Lush put on a good front against animal cruelty and have created some very punchy public stunts. But are they green? I don’t call cheat. They surely can’t be guilty of greenwashing if they are so anti-animal cruelty, right? As soon as it moves on to Chevron I know I’m wrong. Lush is now grinning from ear to ear, pleased by the effectiveness of
102 Design Column
their facade. Lush claim to use no packaging, however they expect the customer to package their products for them using the plastic tubs on offer, before they’re then bagged at the checkout. So in effect it looks like there’s no packaging until you actually buy their products and leave with double the amount of packaging that’s required. Nice trick Lush… Now it’s Chevron’s turn, they made a very effective campaign in the 1980’s where we saw the biggest boost in the ‘Green Trend’ primarily due to environmental disasters such as Bhopal, Chernobyl and Exxon Valdez. They even won an Effie Advertising Award for the campaign in the 1990’s…I’m not sure with this one, they are an oil company, but their campaign shows their ability to give back to the environment. Are they green? Or are they a green trend? I call them out. Chevron narrows their eyes and frowns before reluctantly leaning forwards to pick up the pile of cards. If all they can do is win an award for an advertising campaign and not for their sustainability then they are the personification of greenwashing. Now it’s Volkswagens turn, I call cheat before they’ve even put down their cards on the pile. Everyone is aware of the Volkswagen scandal where the company had to do a mass recall costing them £4.8bn due to VW being exposed for their ‘defeat device’ where diesel engines could detect if they were being tested and therefore ‘alter’ the cars’ performance to
improve environmental emissions results. Surely, as the consumer, I must be right in thinking they would like nothing more than to pull wool over my eyes. I’m wrong. Volkswagen push the pile of cards in my direction, they wouldn’t make that mistake again. They might have been guilty of greenwashing in the past, but not now.
As a consumer, there’s no doubt that we are just as, if not more, guilty of following a ‘green trend’ and not being ‘green’. Now it’s my turn, I carefully select my cards and place them on the pile. Every single player at the table calls cheat. As a consumer, there’s no doubt that we are just as, if not more, guilty of following a ‘green trend’ and not being ‘green’. I pick up the deck of cards and I lose the game. It’s fashionable to be green and it’s good to be fashionable. If we’re right in saying that it’s the consumer that has declared that environmental issues are what is now driving our decision to purchase ‘greener’
products, then why are so many products that claim to be green, not sustainable at all? Terms like green, eco-friendly, natural and biodegradable have no regulations or controlled standards… so what is actually sustainable? All of those terms are just what we, as consumers, would like to hear so that it makes us feel good. So these companies tell us those words and hope that we won’t care enough to read between the lines. But if we care enough about the planet, as we claim to do, why don’t we care enough to read the fine print and see if this product or service is actually delivering on what we claim to care about? Take the coffee cup for example, that paper product you get given every time you go into Starbucks to buy your Americano on your way to work in the morning. It looks green right? It feels green right? Well only 1% of those coffee cups you think are so ‘green’ are being recycled in the UK every year. The only thing on your coffee cup that is recyclable is the coffee sleeve and lid, but because the sleeve is sat on the coffee cup and has the ‘recyclable’ symbol branded on it you think the whole cup is recyclable. Credit where credit is due, these companies are smart. But we need to be smarter. Have companies always been this deceitful about sustainability? It appears to be that greenwashing grew with the green trend.
We saw a huge boost in sustainability in the 1990’s after 20th Anniversary of Earth Day. This followed with a boost in greener products, because consumer’s values in sustainability grew. The world wanted more sustainable products it became fashionable for us, as consumers, to have these products and that was where the gap in the market grew for companies to use this value to appear ‘good’ as shown by Chevron. Perhaps the issue is in the terminology of sustainability. If sustainability wasn’t a trend or a factor in our decision making when it came to purchasing products, would companies value it so much? There are organizations, such as B Impact Assessments, now that follow up on these supposed ‘values’ of companies to ensure their being truthful, if not they are exposed. But is this enough? I would argue that anything that’s created that manufactures a problem instead of fixing one is not sustainable. It’s my opinion that the true problem lies with the consumer, only when we fix our perception of sustainability will it stop being a fashionable trend and more of a factual way of looking after our planet.
by Katherine Dixon
Design Column 103
Are There Any Real Experts? 3rd April 2017 Health, Trends, Social Media
F
acebook, Twitter, Instagram, YouTube. We’ve got an account. We’re connected.
plateaued, but any sign of improvement is yet to
We’re “friends”. We’re all eager to gain “likes”
£11 billion annually so surely “clean eating” is
and “followers”. We put our full trust in
heading in a positive direction for millennials.
Zoella’s opinion of the latest Yankee Candle
With a more rounded lifestyle approach where
and rush to add the Harries twins’ latest
treats and days off are not seen as failure and
destination to our travel bucket list’s. Bloggers
fat-free, low-fat options are frowned up on,
and vloggers have become our full-time make-
“wellness” appears pretty sensible in comparison
up artists, interior designers, travel agents and
to previous fad diets such as Atkins or 5:2.
be seen. Obesity costs the NHS approximately
nutritionists, but are there any real experts? Already we are seeing some positive side Since 2014, health and “wellness” has become
effects of the “clean eating” trend, one of the
a growing trend. The typical fad diet is fast
largest benefits being that now almost half of
becoming a lifestyle choice thanks to social
the population (48%) aim to eat healthily, all
media celebrities. Deliciously Ella (Ella Mills),
or most of the time. Superfoods seen in food
Joe Wicks and the Hemsley sisters have gained
NPD (new product development) has increased
a loyal following to become some of the most
fivefold between 2013-2015 and has more than
powerful faces of “clean eating”. Their personal
doubled each year. The use of ancient grains
accounts, honesty and success stories lead
and seeds also exploded in 2015, showing
to growing trust among fans, making them
that more varied, well thought out diets are
potentially dangerous influencers for their
becoming “cool”. It has become fashionable
impressionable, young audience, where 50%
to want to improve your physical and mental
of 16-34 years olds have watched a vlog in the
health through diet and fitness. There has even
last month.
been a focus on reducing illness through dietary changes; a movement that Deliciously Ella has
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Over the last 20 years, the rates of obesity have
been at the forefront of, showing how she has
continuously risen. However, this has recently
turned her life around through her “raw” vegan
diet. The most dramatic rise has been seen in 16-34 year olds treating gastrointestinal issues through dietary changes, reflecting how the healthy eating trend has been most prominent amongst young adults. However, very few of these social media celebrities are qualified nutritionists. There are no regulations in place in the UK to ensure that someone who says that they are a “nutritionist” or “health-coach” is actually qualified. Much of what they say is actually not backed up scientifically and quite often they promote diets and lifestyles that have the possibility of leading to vitamin deficiencies and further health complications. Deliciously Ella has openly said online that she’s not a professional and that she’s just writing about her own experience and what has worked for her, however her large following on social media means that everything she does or says is taken as the rule by naive followers. On the other hand, Joe Wicks and Kayla Itsines encourage people to document their progress, posting before and after shots online, to show their improvement. This can be motivational for some, but for
many this can increase obsessive behaviour, leading to eating disorders and self-esteem issues. Research by Girlguiding suggests that girls and young women have become less happy about their bodies in the last five years. Implying that social media is having a negative effect on this young age group.
sharing their perfect figures and flawless complexions on their ever growing social media accounts. They’ve mastered the art of branding through fabricating themselves into the latest designer label. But they have nothing to prove they actually understand the science behind their advice.
The media has created an image of what beauty and health is. People aim for “bikini bodies” by eating avocados and cooking in coconut oil. Teens and young adults all over the UK put their trust in social media celebrities whose online content is based on opinion, not science, and their “advice” is followed word for word. They’re glamour, beauty and body image is an unrealistic aim that often has underlying motives. Bloggers are often sponsored by companies to talk about or review their products which questions the honesty of what is often said online.
Ultimately, there is nothing wrong with promoting healthy eating and active lifestyles. It’s suddenly popular to be healthy, which if anything can only be a positive impact on a population where almost two thirds of it are overweight or obese. However the growing trend of “clean eating” suddenly doesn’t seem so clean. Incorrect advice, obsessive tendencies, eating disorders and self-esteem issues that lead to a few extra “views” on YouTube or a new “follower” on Instagram and it instantly doesn’t seem so worth it. Are these “clean eating” celebrities the trustworthy experts in health and “wellness” that they propose to be, or are they truly experts in branding and marketing their own lives?
Young, beautiful girls and guys are marketing their own lives on social media, handing out recommendations for their followers with no factual, scientific evidence. They’ve become experts in selling their glamorous lifestyles,
by Megan Bates
Design Column 105
Is mastery the key to your flow? 16th April 2017 Design, Perspective, Reflective
H
ave you ever used a product that takes some learning to grasp or isn’t simply a one button to use item? Do you have a skill and knowledge that you are proud of and love exercising? Lewis Hamilton uses his advanced skill and knowledge to wield a Formula One racing car to reach podium positions again and again through mastery. Mastery is “Comprehensive knowledge or skill in a particular subject or activity.”. You may have experienced product mastery, having the feeling of superiority and control over a product is very satisfying. In modifying, repairing and upgrading elements of my longboard, which I ride downhill at speed, I have gained a feeling of unison with my product and a knowledge of how each individual element works. Adjusting how the board turns and performs gives me a feeling of trust towards the product because I have learnt how to master it and tailor it to my own needs and desires. Combining that with the effortless flow that comes with riding at speed gives me a very fulfilling product experience. Mihaly Csikszentmihalyi who is a Hungarian psychologist - Professor of Psychology and Management at Claremont Graduate University. Csikszentmihalyi captures the essence of mastery by being in what he calls “In flow” when nothing else matters but the task in hand, this is because the brain is focussing so much on one particular action, all other stimuli
106 Design Column
are blocked out. Individuals that are “In flow” also have an element of mastery in what they are doing, which is both skilled and focussed. Playing a musical instrument and musical composition is a key example of flow, where the brain is solely focussing on the one task it is performing. “Higher levels of flow are related in a number of important ways to higher levels of creativity and higher quality compositions.”. If a product was able to adapt so that the user experiences a higher level of mastery then flow and pleasure would be created. Flow is crucial in gaming where the changing difficulty levels allow the user to feel challenged, with clear and structured processes to achieving set goals. Gaming caters for the casual player as well as extreme users or even professionals, who are considered to have mastery over the game. Would emulating the principles from intense focus based activities like gaming be a greater specification for today’s industrial designer as opposed to simple modern design? Product mastery can be a unique selling point for certain products. A ‘high end’ camera, for example, sells because users expect that, with mastery, they will be able to take superior photographs. Being able to customise every element of the camera’s functions, taking time and effort to develop mastery of their chosen product creates a higher level of product satisfaction. Additionally, the more a user can personalise a product, the more loyalty they have for it. In some cases user friendliness
and over simplification can detract from the superior usage of the product. However there are instances where “simple to use” features are essential; in action cameras like GoPro, where usage in extreme conditions means function is perfectly tailored to the situation. One of Deter Rams commandments on design is: “Good design makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.”. Braun design combines simplicity but without removing important functionality, enabling the potential for product mastery, its clear aesthetic and instruction gives the user an understanding of what the product will do before using it. How often do people experience flow? For instance, in a recent survey of 6,469 Germans, the question “Do you ever get involved in something so deeply that nothing else seems to matter and you lose track of time?” “Was answered in the following way: Often, 23%; Sometimes, 40%; Rarely, 25%; Never or Don’t Know, 12%.” . For a designer if your user can be involved in something so deeply that they lose track of time, they are likely to be having a great user experience. Why aren’t more designers considering how flow theory will feature in their designs? How can we use design to improve flow for the user? Can we help the other 77% of
users experience more flow in their lives? If a product could create the circumstances to facilitate flow, then mastery would be achieved quicker as a result. A much more pleasurable and satisfying user experience would evolve from the increased flow. Owen Schaffer lead usability analyst for Human Factors International describes 7 flow conditions that can be used to evaluate design success, in relation to flow.
• • • • • • •
Knowing what to do Knowing how to do it Knowing how well you are doing Knowing where to go High perceived challenges High perceived skills Freedom from distractions
Mindfulness colouring books are an area of micro flow where we can evaluate Shaffer’s flow conditions. When colouring a complex but clear and repeating pattern the user has a clear goal and evidence of how well they are doing as the page fills with colour, the idea of micro flow is that it will “Free some of their brain” Roston, T. The challenge is only minor, selecting the right colour and shape to fill yet it’s addictive, satisfying and therapeutic. An art that has shifted from mastery to the masses is web design. Almost anyone can create a responsive, functioning website
via Wix or Square Space, however these tools create visually consistent or bland websites which may lack flow. Web design, as an industry, has had to evolve due to the increasing availability and quality of the tools to create websites. Is this necessarily bad for design though? Could web designers focus on more immersive and flow based design to give their craft a competitive edge against the template style sites. Or will they move into more specialised areas of development so they can “collaborate across multiple other disciplines” such as search optimisation and ecommerce? In an increasingly busy society a designer needs to convince the user that the time, effort and practise it will take to become a master will be worthwhile. When you are next thinking of a new concept why not consider how this product could create a master, enabling them to find their flow. Ease of use makes someone pick up a product but mastery is what will keep them coming back.
by Dale Burrowes
Design Column 107
108 Design Column
Design Column 109
The Threat of AI Automation to Society and Design Jobs 16th April 2017 Design, Future, Technology, Trends
I
recently went to an interesting lecture hosted by Professor David Oswald from the Schwäbisch Gmünd School of Design about the history and future of interaction and interface design. Following the lecture was a somewhat disjointed Q&A session that seemed to mostly focus on a single point in the talk that discussed the possibility of future automated AI (Artificial Intelligence) systems replacing and ‘taking away’ the roles of designers. It looked like some of the students were actively uncomfortable at the prospect of their future livelihoods being outsourced to machines and asked Professor Oswald a number of questions relating to how to keep a grasp on the design jobs that they didn’t even have yet. Since the lecture, I’ve been contemplating the dangers AI could pose and the changes it would make to society in general and designers specifically. The widespread applicability of AI and automated systems to various manufacturing, analysis and service jobs in the near future will arguably be the largest shake up that our western socio-economic system might ever face1. Soon, no longer will companies rely on an expensive workforce to make a profit - with steady advancements in hardware, software and awareness, changing out a human workforce for machines and computer programs will provide
110 Design Column
higher quality services, near-infinite work hours and swollen profit margins. To many this seems like an excellent opportunity for the future of capitalism, however the larger impact it would have on society is greater than first imagined. Large swathes of the global working classes will become ‘economically useless’ in numbers we haven’t seen before4. Not only will blue collar jobs be affected in a similar way to how they were in the industrial revolution, but certain white-collar jobs, such as routine legal work, accounting, and administration, will be quickly replaced by AI tools. With advancements in interface design and artificial communications, customer and sales orientated job roles will also be susceptible to AI replacement. Highly-skilled workers may be displaced into lower paying service industry jobs at best, or permanent unemployment at worst. Wealth and power will continue to migrate towards the select few who have control over information resources. This means that strains on public resources will be pushed farther than ever before as those who cannot provide for themselves will have to be provided for by the state. Academic and author, Yuval Noah Harari says in his book Homo Deus: “What might be far more difficult is to provide people with meaning, a reason to get up in the morning,”. For those who aren’t beaming at the prospect of a post-work world,
satisfaction will be a commodity to pay for: our moods and happiness controlled by drugs; our excitement and emotional attachments found not in the world outside, but in immersive VR. However, I believe that Design professions, as well as social workers, politicians, nurses, therapists and psychologists, are at a much-reduced risk of AI automation. This is because these jobs require skills and processes that can come hand-inhand with being a human being, but are severely difficult for artificial intelligences. Good design requires Creativity, Empathy, Social perceptiveness, Team-working and Persuasion which are all things that Artificial Intelligences have severe trouble with at best. This doesn’t mean I think that AIs will be forever incapable of such tasks, just simply not for a seriously long time – Researchers have also argued that once AIs are capable of these functions, these Intelligences will stop being simply AI tools and have transitioned into a genuine ‘new form of life’. In Professor Oswald’s Lecture, he gave an example of a computer software ‘taking away’ the role of a designer. He talked about ‘thegrid.io’ which is a site that builds websites for users using artificial intelligence, where
the user only inputs ‘content’ and ‘what kind of website they want’ and the software creates a layout, colour scheme and delivers to them a finished, editable website. Some may say that this is an example of a machine learning how to design, but I disagree – I don’t think that this website knows how to ‘design’.
...certain white-collar jobs, such as routine legal work, accounting, and administration, will be quickly replaced by AI tools. Design requires original thought, context, analysis and user understanding. In this case the website does none of this – the user has to tell the program what they want and any creative process is based upon pre-designed (by a human), fluid templates. The only task this takes away from a designer is how to build a website in code13, and knowing how to create a graphic document is NOT the same as knowing how to design. This AI tool has taken away the job of a graphic technician, not a designer. ‘Thegrid.io’ is an example of how machines cannot know how to produce Human Centred Design; keeping the user at
the focus of designers’ work is what will keep us safe from AI. The concept that good designers, who design with users and people in mind will be relatively safe from the rise of AI automation might feel reassuring to many of the design students who were in Professor Oswald’s lecture. However, considering that these AI systems will be built and implemented by Systems designers and Interface designers and governed by Societal designers, raises issue for concern. Is it ethical that us designers, who are more-or-less safe from the fallout of the implementation of AI automation should be allowed to be the ones implementing them? In the wrong hands this could be a tool for greater social inequality with designers joining the upper classes. If we are responsible for implementing these AI systems, we will have to work with heightened social awareness, increased empathy and with the wants and needs of every single person who is affected by the system at the forefront of our minds. Human Centred Design will be more crucial than it has ever been; if we design without it, not only will we alienate users, but we could put the livelihoods of millions at risk.
by Coleman Deady-Ridge
Design Column 111
The Nudging Network 28th April 2017 Decisions, Opinion, NHS
W
e are constantly making choices, every day, all the time, the majority of which seem relatively simple and somewhat subconscious. However, as the array of choices available to us grows, we are collectively becoming worse at reaching decisions efficiently. Barry Schwartz called this “The Paradox of Choice” , and suggested that we are becoming progressively paralysed by an excess of choice. “With so many options to choose from, people find it very difficult to choose at all”, which as Schwartz explains, after making an eventual decision, we are then dissatisfied if the outcome is not what was expected, therefore “subtracting from the satisfaction you get out of the decision [originally] made”. Bounded rationality, a term founded by Herbert Simon is the concept that decision making is restricted by an individual’s ability to cognitively process the presented information in a given circumstance. Therefore it is easy to become overwhelmed by data overload because we cannot process this effectively. Christopher Wickens devised a set of principles to most effectively design displays. It was suggested that to “avoid absolute judgement limits” between five and seven levels of discrimination should be used to provide enough understanding, enabling the consumer to make a decision. Daniel Kahneman and Amos Tversky developed the
112 Design Column
theory of bounded rationality, forming insights that suggest ‘people are often not the best judges of what will serve their interests’ but that institutions like the Government may be able to alter the structure of these choices to enable better choice making. Nudging, shoving and smacking are new terms that have been coined over recent years by behavioural economists to describe methodologies that alter the way consumers react to stimuli. The Nuffield Council’s Bioethics Ladder of Intervention suggests that guiding a consumer to make certain choices begins with option reduction. The first level of restriction is nudging. If you provide the calorie count on a restaurant menu, this will encourage people to become more aware of their calorie consumption and therefore promote healthier living. The second level of restriction is shoving; this uses disincentives to make a choice less attractive. For example taxation on cigarettes could, in theory reduce their desirability, lowering the amount of people smoking. The third level of restriction is smacking; choice elimination leads to a definite result. Banning alcohol consumption in public places forcibly stops an action with fear of prosecution being the driver. Nudging pioneers like Richard Thaler and Cass Sunstein have developed a concept of libertarian paternalism. The words appear conflicting; libertarian is defined as a freedom of will and paternalism as an authoritative restriction of freedom.
However, as explained thoroughly in Nudge and Why Nudge? Sunstein and Thalers aim is to promote the use of cognitive psychology and behavioural science to “improve people’s welfare by influencing their choices” . But will this be used as a positive ethical tool or a means of which to control and coerce consumers ‘freedom of choice’? In a commercial context companies can take advantage of this information overload by developing socially considered solutions. Identified as choice architects, they harness and analyse the cognitive and behavioural nuances that cause the inability to decide. In doing so they can produce; systems, environments, brands and products that are seemingly more desirable. In England, within the Cabinet Office there is a specialist group named the Behavioural Insights Team (BIT) which aim to adapt public services to encourage “people to make better choices for themselves”. As a government run initiative they have taken the theory of ‘soft paternalism’ to try and improve sectors like healthcare and finances to promote better decision making. The BIT has completed numerous trials and studies using behavioural economics to underpin the methodology used. Two examples of these look at the healthcare sector, one highlighting a patient driven project and the other showing a health
provider driven project. The first project undertook two randomised controlled trials to reduce the amount of patients that miss hospital appointments. A series of SMS reminders were developed to encourage patients to attend. Three approaches were selected; Easy Call, Social Norms and Specific Costs. Easy Call outlined the simplicity of cancelling an appointment; Social Norms used a statistic to suggest that the ‘dominant social norm was to attend’ and Specific Costs directly advertised the cost incurred by the NHS for not attending an appointment. Each of these methods aimed to persuade the patient to attend an appointment for both their own benefit and for the benefit of the NHS. These trials saw a statistical increase in attendees. Would you consider this a guilt initiative or supportive reminder? In contrast an unrelated randomised trial was conducted with the intention to combat unnecessary prescription of antibiotics by general practitioners. GP practices that were in the top 20% prescribing rates were randomly assigned a letter. The letter stated that the targeted practice was prescribing at a higher rate than 80% of the local practices. This letter caused a reduction in the amount of antibiotics prescribed within the target practice. This Social Norm tactic worked both in a patient driven project and in the provider driven project. So does it matter
whether it is a guilt initiative as long as the intentions are ethically grounded? Behavioural intervention is a relatively new area of study that is up and coming, which has established itself worldwide with Nudging Networks in Denmark, Sweden, Europe and Australia. Nudging theory has been criticised as a manipulation of the public. Criticised for being a way of “covert coercion”, using behavioural change to convince subjects to make altered decisions. With the combination of these statements intertwined with governmental power. There is an understandable question; why should we trust a government’s decision making ability rather than our own. After all, we are continually told to learn from our mistakes, not to be afraid of making them in the first place. It feels uncomfortable to be told that there are people that are analysing behaviours which are then used to guide, push, encourage and change consumer choices. So, is it manipulation or is it preventing choice disappointment?
by Francesca Oldfield
Design Column 113
Design Journey Level 1
Level 2
Design Process 1 Graphic Communication 1 Workshops with Materials IDT PDE & PD
Creative Engineering Product Analysis Mechanics Electronics & Maths
Level 3
Design Process 2 Professional Practice Design for Manufacture IDT PDE & PD
Design Application System Analysis Dynamic Mechanics Electronics & Programming
3
Level 4
Level 5 +
LIFESTYLE SERVICE INCLUSIVE HEALTHCARE
CAREER MASTER RESEARCH
TECHNICAL CONTEXTUAL GRAPHICS
Professional Placement Traineeship Industry Connections Securing Graduate Job Exchange Programme
Major Project
Masters Programmes
IDT
Contextual Design
MA Design Strategy & Innovation
PD
Human Factors
MA Design & Branding Strategy
Computer Based Design
MSc Integrated Product Design
Embedded Systems Graphic Communication 3 Environmentally Sensitive Design Lighting Design
MSc Sustainabilty, Entrepreneurship & Design
PDE
Inclusive Design
Isaac Chapple
ichapple.productdesign@gmail.com
Energy Independence BSc Product Design Engineering
Modular renewable energy harvest and application system offering affordable and adaptive responses to rural households suffering with energy poverty.
1.2 billion people in the world are without access to electricity. Whilst improving people’s access to electricity is of utmost importance for their quality of life; evidence suggests that this needs to be done with renewables. This project offers a more flexible and highly adaptable modular energy system to make entering and moving up the energy access ladder more achievable for households in regions such as rural sub-Saharan Africa. Energy harvest and application modules can easily be docked and undocked with others to share and pool resources within the community, whilst simple clip on electronics make maintenance and repair achievable without the need for knowledge or tools to extend a user’s system life by years. Modularity Allows for Flexibility: Spreading Energy Use Throughout the Day 1/2
116 Placement: Curventa
Recoblock BA Industrial Design and Technology
Universal Emergency Shelter – Build in Hours‌ Live for Years.
George Drewett
www.drewett.design drewett.design@gmail.com
Recoblock is a flat-pack building block to build a fast, simple and universal emergency shelter. With the strength of a transitional shelter and the build time of an emergency shelter, Recoblock could change the way we react to natural disasters and mass displacement. The blocks overlap and insert into each other, creating a windproof and watertight wall. The unique cavity system is designed to be filled with the available top solid, to give the structure stability. A permanent structure can be achieved by filling the blocks with concrete. In the future, the block can also be adapted for use as a military defence system, drastically improving on construction time. The material used to make the block and the filling contents, can be changed depending on the requirement.
Placement: absolute-pools
Collaboration: Recoblock 117
Emilios Farrington-Arnas
www.emilios.co.uk contact@emilios.co.uk
Maptic BA Industrial Design and Technology
Tactile Navigation for the Visually Impaired.
Being told that you have a lifelong, incurable, eyesight problem is a terrifying prospect; one that is very difficult to come to terms with. For the visually impaired, retaining independence in day-to-day life is important; however, navigation can be a long-winded, potentially unsafe, process, especially in new environments, or at night. Simple tasks like travelling to work can become arduous and time consuming, and more often than not need planning beforehand.
118 Placement: Light Bureau
Maptic is a system of wearable sensory devices, consisting of a visual sensor and vibrational feedback system. These customisable, personalisable modules can be worn without attracting the stigma that current assistive products harbour, while still accurately detecting objects in the visual field and transmitting them into intuitive vibrations on the body. Either disguised as jewellery or clips, or worn as statement pieces, Maptic is entirely adaptable to the individual and their style preferences.
Visual Sensor Haptic Feedback
James Dyson Foundation Scholarship 119
Reece Kelly
reecek575@gmail.com
Domestic Water Filter BA Industrial Design and Technology
Modular water filtration system for Mexico City.
Mexico City faces a growing water crisis as the region struggles to adapt to the ageing and neglected water infrastructure. Isla Urbana provide thousands of rainwater harvesting systems throughout the city, some of which users solely rely on to attain potable water. Those without the system reluctantly resort to purchasing expensive bottled water, or wait for unreliable water trucks for delivery, as they are unable to trust the water from their taps. The product uses modular filter mediums providing various levels of filtration to suit both high and lowincome users in need of drinking water. Porous ceramic material coated with colloidal silver acts as the base level of physical filtration with the additional modules of carbon/KDF and bone char to remove the likes of chlorine and fluoride.
120 Placement: Commodore Kitchens Ltd.
Collaboration: Isla Urbana, Ruislip St Martins Freemasons
University Sensory Room BA Industrial Design and Technology
Emma Peacock
emma.peacock@gmx.de
Developing an appropriate sensory room for the student population.
This project is in collaboration with Brunel University London’s Disability and Dyslexia Service to design and develop a therapeutic sensory room on campus that can be used primarily by students on the autistic spectrum, or with anxiety and sensory processing disorders. The room will aim to provide a space to calm or stimulate individuals through each of their senses, as well as helping them cope with the problems they face. Current solutions are designed for a much younger audience with more severe conditions. The layout was designed to accommodate three to four users at a time and provide them with comfortable areas to sit, as well as visual and auditory calming stimulants. The room will be installed over the summer period and hopefully be open for use by September 2017.
Placement: Union of Brunel Students
Collaboration: Brunel University London’s Disability & Dyslexia Service 121
Charlie-Maud Munro
maud.munro3@gmail.com
Engaging in STEM with MARBLE MAZE BA Industrial Design and Technology
Brainteasers to further expand STEM Education.
In collaboration with Professor Puzzle, this project’s aim was to investigate and implement new ways to engage kids in STEM education through related subject brainteasers. Through integration of STEM philosophies, kids are educated to identify real-world applications of learnt principles. Through human-centred research uncovering child interactions with brainteasers and educators’ experience in identifying STEM
122 Placement: Queen Elizabeth’s School
principles the MARBLE MAZE was born. MARBLE MAZE is designed as an exploration package for all ages, including challenges for budding parent. The MARBLE MAZE aims to teach about principles of gravity, energy, projectiles, mechanics, motion as well the methods of carrying out testing for solutions. Do not let this cute cube trick you, this challenging wooden brainteaser will really test your brainpower.
Collaboration: Professor Puzzle 123
Anna Palgan
www.behance.net/annamariapalgan anna.palgan@hotmail.com
Cubo: Inclusive Sensory Toy BSc Product Design
An interactive modular toy, which enables the parents to be more involved in their children’s sensory therapy through a story-telling experience.
Cubo consists of two types of elements: the interactive jigsaw tiles and complementary cards. The separate tile modules can be used to build a small scale sensory environment for the child, while the cards help the parent come up with a creative and concise narrative to aid the interaction experience. The product was designed for children with Cerebral Visual Impairment (CVI). Close partnership with RNIB Sunshine House School for the Visually Impaired enabled in-depth analysis of the complex user requirements and desired educational outcomes. Cubo incorporates strong light stimulation which is appropriate for the children and this motivates them to enhance their proprioceptive skills. The environmental theme of the toy encourages them to develop a positive relationship with nature.
124 Placement: VanBerlo, VORM
Collaboration: RNIB Sunshine House School 125
Marcos Segura
seguram123@hotmail.com
Airsoft VSR-10 ambidextrous upgrade BSc Product Design Engineering
An airsoft component that transforms any VSR-10 replica into an ambidextrous Airsoft rifle.
The Tokyo Marui VSR-10 is one of the greatest sniper rifles to buy out of the box, one of the best to upgrade, and when upgraded, can be one of the most accurate rifles at your local field, surpassed only by highly customised sniper rifles. It is the grandfather of every spring sniper rifle that exists, as all others employ similar principles in their design. My product replaces the standard bolt handle from the VSR-10 and upgrades it to an ambidextrous set that allows the rifle to be fired from the left and right position. By implementing an epicyclic gearing mechanism in between the handles, the left handle moves symmetrically with the right handle, releasing it from its locking position. This product is suitable for individuals with any type of eye dominance.
126 Placement: EPTG
Rainwater Harvesting System BA Industrial Design and Technology
Harry William
www.harrywilliamdesign.com harrywilliamdesign@gmail.com
Re-designing the rainwater harvesting system for low-income communities in Mexico, to reduce risk of clean cistern contamination.
Mexico is facing a water crisis, with a large proportion of its population not having access to clean water and sometimes no water at all. However, Isla Urbana are tackling this with installation of rainwater harvesting systems across Mexico, collecting rainwater of roofs, discarding the first amount of more contaminated water. While this solution is working to an extent, factors such as rainfall intensity and human error were causing the system to sometimes fail and so a new system has been developed to reduce this risk. This new system has been designed to automatically detect the quantity of rain that has fallen and to self-flush the contaminated water away, without the need for human interaction. The system only reacts to high intensity of rain, with low intensity draining away.
Placement: Stateside Skates
Collaboration: Isla Urbana, Ruislip St Martins Freemasons 127
Healthcare Design
Imogen Adams
www.imogenadams.co.uk imogeneadams@hotmail.co.uk
Ally - The Portable Food Allergy Tester BSc Product Design Engineering
A device to test food for a set allergen. The project aims to refocus the intervention stage for allergic reactions from treatment to prevention.
In the last 20 years there has been a 615% increase in hospital admissions from food induced anaphylaxis. Ally is a project to give patients a proactive solution to food allergies, allowing them to detect contaminated food before their allergy is triggered. Ally uses colour changing chemical test strips combined with electronic colour sensors to detect allergens present in food samples. Ally delivers results via a Bluetooth
130 Placement: Brunel University London
connected phone app and an inbuilt vibration motor. The project focused on creating a discrete product that allows allergen sufferers to eat out with confidence. A secondary benefit to Ally is that it has the potential to reduce the rising cost of allergic reactions on the NHS.
James Dyson Foundation Scholarship, finalist AXA PP Health Tech and You
Cath Lab Drape Positioning Device BA Industrial Design and Technology
Megan Bates
megbatesdesign@gmail.com
Improving comfort and communication for patients in procedures.
During cardiac catheterisation procedures, patients are usually awake and sterile drapes often cover their faces. This causes problems for clinicians trying to communicate with their patients when providing verbal and visual reassurance throughout the procedure. The drape also causes unnecessary discomfort for the patient when it is touching their face, creating a warm and claustrophobic environment. This project is part of an ongoing set of improvements to optimise communication between staff and their conscious patients during lengthy procedures, taking into consideration the technical constraints of imaging equipment and the minimal space available within pre-existing Cath Labs.
Placement: Central Research Laboratory
Collaboration: Guy’s and St Thomas’ NHS Foundation Trust 131
Isobel Billau
izzy@billau.co.uk
MYO - The Future of Prosthetics BSc Product Design Engineering
Affordable myoelectirc prosthetic for above elbow amputees.
Losing a limb affects a person both physically and mentally, however a prosthetic can aid a person in everyday tasks. Most transhumeral (above elbow) amputees are supplied with subpar manual prosthetics. Myoelectric (electronic) prosthetics have a natural control system which works by contracting the muscles in the residual limb, but extortionate costs mean these cannot be supplied by the NHS. Myo addresses this issue by providing this technology for just a tenth of the cost of the market leader. Utilisation of 3D printing allows the prosthetic to be made to a custom size. Additionally, minimal components aid ease of assembly and reduce the prosthetic’s weight. Customisable covers have been designed to allow a user to express their individuality when using MYO.
132 Placement: Whirlpool
Collaboration: BrainChild, Dave Granshaw Foundation Scholarship 133
Dale Burrowes
www.daleburrowes.com daleburrowes@gmail.com
Paramedic Sharps Safety BA Industrial Design and Technology
Improving the sharps disposal experience for Paramedics.
Sharps injuries are the second most common injury for NHS staff, with approximately 100,000 occurring per year, costing the NHS approximately ÂŁ650 million. The design features two safety devices, a one way filter and thumb-actuated cap enabling one handed use, giving a more human centred design solution. Paper pulp is used for the body which is coated for water resistance and puncture projection, pioneering a more
134 Placement: Hodges & Drake Design
sustainable and cost effective sharps container. The primary objective is to reduce the number of sharps injuries faced by NHS staff by safer design. Joel Ball who is a Paramedic with the London Ambulance Service has been an expert consultant throughout the project, providing opinions on prototypes and giving first-hand experiences of using the device.
James Dyson Foundation Scholarship & Brunel Innovation Hub Award 135
Olivia Chandler
www.oliviachandler.myportfolio.com olivia.chandler@me.com
Ami – exceptional healthcare management in later life BA Industrial Design and Technology
Ami is a pair of connected devices for your home to encourage communication about healthcare, giving confidence and freedom to both the older person and their family.
Research shows that the best way to increase confidence towards healthcare management is by sharing the responsibility with another person. The project explores a compassionate and novel solution to help us as we age, strengthening next of kin ties and supporting informal care-giving. Ami is set up in both the older person’s home and their families. The easy to use device acts as a bridge between digital health data and the individual. Ami has a trusting and intuitive interface to considerately deliver healthcare notifications at a time that suits all parties. The friendly device encourages sharing and communication about healthcare between users by showing when they are free to talk at home. This will increase confidence and peace of mind to older people and their families whilst helping alleviate problems with loneliness.
136 Placement: PaperDog
137
Sophie Copley
sophiejayne@live.com
Little Heroes BSc Product Design
Redesigning Children’s Hospital Garments to Reduce Patient Perioperative Anxiety Levels.
Over half of children undergoing surgery develop significant anxiety during their hospital journey. Currently, children are made to wear gowns which leave them feeling exposed and uncomfortable. By insisting children must wear this gown a strain is put on the relationship between the healthcare professional and patient. Little Heroes was developed specifically for children aged 2-6 years of age, where increased anxiety due to a lack of understanding and critical thinking can lead to worsened outcomes from surgery. The garments’ sewing pattern has been co-designed by health professionals and patients at University College London Hospital, ensuring the highest quality ergonomic design, patient experience and dignity. The overall superhero aesthetic aims to empower children during a stressful time while offering a fun, engaging distraction – all leading to an improved hospital experience.
138 Placement: L’Oréal
Collaboration: The Bloomsbury Innovation Group and UCL Hospital 139
Katherine Dixon
www.thisisdixondesign.myportfolio.com thisisdixondesign@gmail.com
Epilepsy and Expecting BA Industrial Design and Technology
A trustworthy, helpful and meaningful information base for women with epilepsy, In order to facilitate a more effective preconception counselling and pregnancy experience.
The information provided on the website is specific and meaningful to that individual based upon their epilepsy type, level of seizure severity, occurrence and also personality type. The user can also log their own experience in terms of both physiological data, emotional well-being and general experience. This will aid the medical professional who cares for them to create a more effective and individualised care plan to better suite their individual needs. Epilepsy and Expecting will strive to enhance the extended role of the midwife, nurse, GP or neurologist as an essential component for increased care provision.
140 Placement: Realise Product Design
Dave Granshaw Foundation Scholarship
Stabilize
Milo Deane
milodeane@googlemail.com
BSc Product Design
Development of a neuroprosthesis for the suppression of Essential Tremor.
Essential Tremor (ET), the most common movement disorder in the world, affects approximately 4% of those over 40. Characterised by an unintentional rhythmic shaking of one or more limbs, it can be inherently disabling, and often leads to forced retirement or premature admission into care. Existing solutions range from specific adaptive tools to invasive surgical procedures, however these fail to meet the wide-reaching needs of users. Exploring the physiology of ET, the design utilises noninvasive muscle stimulation to counteract shaking and dampen tremors in the hand and arm. Stabilize is an empowering tool, allowing users to selectively suppress tremors to perform activities of daily living (ADLs) or other specific tasks.
Placement: PDD Group
James Dyson Foundation Scholarship 141
Jack German
jackgerman.23@gmail.com
Heart Failure Care Card & Mobile Application BSc Product Design
Helping heart failure patients self-manage their condition more efficiently.
This project is a small patient identification card and information leaflet for heart failure patients in Lambeth and Southwark. On the outer covers the patient’s personal details are displayed alongside their heart failure nurse’s and GP’s details. These details are key, so that when the patient arrives in A&E or another medical centre they can be dealt with appropriately. Open up the card and there is a heart failure symptom checker which categorises the patient’s symptoms and tells them the appropriate action to take for each. A purely theoretical digital version of the leaflet was also created in app form showing how features from the leaflet could be expanded and enhanced.
142 Placement: Avery
Collaboration: Guy’s and St Thomas’ NHS Foundation Trust
AirBears BSc Product Design Engineering
Portable air purifier for children.
Charles Greenslade
www.charlesgreensladedesign.co.uk charlesgreenslade@live.co.uk
Poor air quality is a big problem in cities with children being the worst affected. Children hate using current air purifiers as they are large and industrial looking. AirBears are small, cute purifiers that children are comfortable having in their bedrooms or playrooms. The product improves the air quality using three types of filters. A pre-filter to remove large particles, an electrostatic filter to remove particles as small as 0.3 microns and an activated carbon filter to remove chemicals like Nitrogen Dioxide and VOCs, which are emitted from cleaning products and other solvents. Harnessing this modern electrostatic filter technology allows AirBears to be smaller than conventional purifiers, while keeping a top quality filtering performance.
Placement: DPA Lighting Consultants
143
Agata Guz
www.agataguz.com guz.agata@gmail.com
Bumpe - the bridge between antenatal and postnatal care BSc Product Design
Giving you and your Baby a feeling of safety, by providing continuous health monitoring during pregnancy and early child development.
One of the first signs of foetal wellbeing is a mother’s perception of movements. Reduction of movements could potentially cause parental anxiety and be a sign of foetal distress. Bumpe is a remote system that assists with the tracking of foetal movements during pregnancy. Its passive sensing technology allows for continuous monitoring outside of hospital, and can be safely used from the third trimester. Also Bumpe is there for you to assist and bring reassurance after the birth of your baby. The sensors gather data over the course of your baby’s development. They provide information about the infant’s breathing patterns and sleep cycles. The system consists of a wearable device, base station and assistive App. Bumpe was designed in conjunction with health care professionals and in compliance with early-stage health assessment guidance.
144 Placement: Team Consulting
145
Sam Gwilt
@sam_does_design sam.gwilt@gmail.com
Capo BA Industrial Design and Technology
Destigmatising diabetes by creating a non-invasive user experience to encourage blood glucose measuring anywhere.
Capo is a user-centred ecosystem that utilises new radio wave technology to measure blood glucose non-invasively. The device, app, and packaging are all designed to produce a trustworthy lifestyle product, empowering users to measure regularly and live healthier lifestyles. By collaborating with healthcare professionals and local fitness companies, the Capo app brings a rich source of information to users. It creates a community in which a healthy lifestyle is achieved one day at a time by gently changing the user’s behaviour, all whilst giving them the freedom to choose the level of data they see. From quick glances to indepth analysis, the Capo system is a tailored personal health tracker that can be used anywhere.
146 Placement: Precipice Design and Paul Cocksedge Studio
The Ford Blue Oval Scholarship 147
Kathryn Jenkins
kajenkins95@gmail.com
Flex BSc Product Design
Preventing Chemotherapy Induced Peripheral Neuropathy in Cancer Survivors.
Chemotherapy Induced Peripheral Neuropathy (CIPN) is a side effect of some cancer treatments. The symptoms of CIPN can affect a person’s hand dexterity and ability to sense touch and temperature changes. This can seriously affect a person’s quality of life post cancer. Flex focuses on preventing peripheral neuropathy of the hands through the application of cryotherapy (cold therapy). This product has been designed with patient hand dexterity in mind. Activities, such as reading, writing and using phones are all common in the ward environment. Flex has been designed to provide a level of dexterity that allows the user to carry out these activities whilst still cooling the hands effectively to provide clinical benefit and improve the quality of life post cancer.
148 Placement and collaboration: Guy’s and St Thomas’ NHS Foundation Trust
Vac³ BA Industrial Design and Technology
Vaccine cool box which does not require the use of ice packs or electricity.
Emma Kennedy-Flanagan
emmakennedyflanagan@yahoo.co.uk
Vac³ is cooled using a hand vacuum pump to produce a cooling effect through evaporative cooling. This aims to tackle any equipment failure, power issues, and lack of storage space due to storing excessive amounts of ice packs. The elimination of ice packs removes the risk of accidental freezing when they are placed too close to vaccine vials, while also increasing the internal capacity of the cool box, meaning that Vac³ can hold upwards of 70 vaccine vials. The pump means that long and difficult journeys can now be made without the need for electricity or ice packs and is capable of keeping the temperature sustained between 2°C- 8°C for the whole journey, only needing to pump the vacuum once every couple of days.
Placement: John Ewans Design
149
Tosin Kenogbon
tken.design@gmail.com
Co-Latch BA Industrial Design and Technology
Wearable, portable latching device helping breastfeeding mums with inverted nipples, giving more freedom and confidence when breastfeeding on the go.
Inverted nipples (IN) affects 10-20% of breastfeeding mothers and can pose challenges when breastfeeding, as there is minimal breast tissue for the baby to hold onto during latching, making bottle-feeding the preferred option. Co-Latch is a product/service concept, focusing on alleviating difficulties faced by these mothers when breastfeeding. Promoting breastfeeding on the go as more of a potential feeding option, CoLatch supports and positions the breast and stimulates shy nipples with the nipple cover without interfering with the motherbaby bond. Purchased during pregnancy for service support, Co-Latch is then physically used when the feeding baby latches after birth. Capturing the warmth and comfort felt by the baby, through the mother ensures confidence when breastfeeding her child.
150 Placement: Artisan Works Studio and Associato Misto
The Dave Granshaw Foundation Scholarship
Microhaler BA Industrial Design and Technology
Jacob Moore
info@jacoblaurencemoore.com
Reducing deaths and casualties from asthma.
Medical products such as glasses have made huge leaps in gaining social acceptance over the last 100 years. However, inhaler design has barely changed since their invention. There are an estimated 334 million asthmatics worldwide and on average someone dies from the condition every eight hours in the UK, 90% of which are preventable. Carryable on your keys or wearable as a pendant the Microhaler is a pocket size inhaler that ensures medication is never left at home. Using integrated Bluetooth technology, the inhaler and linked mobile app allows the user to be alerted regarding the quantity of doses remaining in the canister. The service allows automatic renewal of medication via postal delivery as well as mapping inhaler usage allowing more accurate monitoring and prescription.
Placement: HEART Productions
151
Luke O’Neill
luketomasoneill@gmail.com
Automated Emergency Tourniquet BSc Product Design
Minimising potential injury by reducing human input in the application of an emergency tourniquet.
Pneumatic provides medical assurance to those who participate in remote, potentially dangerous activities. Haemorrhages need rapid treatment to prevent blood loss. If initial procedures are not successful, a tourniquet must be used to prevent serious injury or fatality. Pneumatic uses PPG technology to calculate, tailor and then apply specific pressure, for each individual in need, while recording the duration of its application and monitoring the patient’s vital signs. Appropriate pressure cycles can be created once the situation has been controlled, to allow minimal blood flow back into the limb, preventing serious long-term injury. The recorded data can be visually analysed to determine the progression of the patient’s health, then sent to medical professionals prior to hospitalisation.
152 Placement: Flex Design, Atlantic Design
IDU - Interventional Device Unit BA Industrial Design and Technology
Encouraging the effective selection of intervention wires, by streamlining and optimising the process between clinical professionals.
Francesca Rose Oldfield
froldfield@gmail.com
Chronic Total Occlusion (CTO) is a condition where the coronary artery is almost or completed blocked due to a buildup of calcified, fibrous plaque. Restricting blood flow potentially resulting in fatal consequences. Percutaneous Coronary Intervention (PCI) is used to treat CTO by relieving the blockage in the Catheterisation Laboratory. The Consultant calls for a specific item, this is located, identified, checked, unpacked and handed over for use. Often this requires medical staff to leave the Cath Lab to retrieve a device from external storage. This approximate 60 second delay per device leaves the patient under harmful radiation, stopping the procedure from continuing efficiently and wasting valuable time in an already hectic environment. The task need streamlining and optimising.
Placement: IDentity Consulting
Collaboration: Guy’s and St Thomas’ NHS Foundation Trust 153
Toby Rutter
www.t-rdesign.weebly.com toby@acronym.co.uk
Nuada BA Industrial Design and Technology
Modular 3D Printed Myo-electric Prosthetic Hand.
A Myo-electric prosthetic is a devices controlled by EMG (electromyographic) signals produced by a persons muscles when contracted. These devices allow for the natural movement of a prosthetic limb, but costs on average ÂŁ30,000 making them unattainable for many amputees. Due to their complexity if a Myo-electric prosthetic breaks it has to be sent back to the manufacture for repairs. Nuada hopes to help solve these problems by 3D printing a modular prosthetic hand, that allows the user to replace broken and faulty fingers with ease. 3D printing this hand will allow the prosthetic to be tailored for a specific user, while also bringing significant cost savings to the user.
154 Placement: Sculpsteel
Collaboration: Brainchild, Electron Design, The Royal Orthopaedic Hospital Stanmore
Embrace BSc Product Design Engineering
3D Printed Ankle and Foot Orthotics.
Oonagh Taggart
oonagh.taggart@gmail.com
Every year in the UK over 150,000 people suffer strokes and although most common in individuals over the age of 60, they can be suffered by people of any age. Upon submission to hospital, patients will receive extensive treatment depending on the severity of their stroke and will be released when appropriate. After hospital release it can take as little as months or as long as years for a patient to re-gain function in their affected limbs. This is down to many factors such as the severity of the stroke, how the patient reacts to the stroke and the overall health of the patient. My project focuses on the fine motor skill of the patient after they have been released from hospital and away from their physiotherapy and occupational therapy sessions.
Placement: Birchbox and Integrity
Collaboration: UCL & The Royal National Orthopaedic Hospital 155
Alice Marie Isabelle Walsh
alimiwalsh@gmail.com
Bringing Back Botanical Pressing BA Industrial Design and Technology
A tincture press used for straining medicinal plant extracts used in phytotherapy, suitable for a domestic environment.
Plants and herbs have been used in medicine as far back as one can currently trace. Even though the popularity of traditional herbalism has been superseded by modern healthcare-systems there has been a resurgence of interest in natural remedies and making them at home. A tincture is a liquid extract made by soaking botanicals in alcohol or glycerine to extract the active medicinal ingredients, left to soak, and then pressed to draw out the tincture. The traditional domestic method is to press by hand using cheesecloth which is wasteful, messy and inefficient. This press made from stainless steel doubles the force that can be applied using a simple geared crank mechanism which significantly increases the yield during the tincture pressing process.
156 Placement: Halskov, Dalsgaard Design
157
Technical Design
Abigail Ball
abby.ball94@gmail.com
4D Luminaire BA Industrial Design and Technology
A luminaire uniting smart materials and 3D printing to unveil a 4D colour changing transformation recycling lost heat from the Plumen 001 lamp.
In collaboration with Plumen, the creators of the 001 lamp, a state of the art luminaire has been imagined. Inspired by Plumen’s futuristic design style, 3D printing technology and smart materials, a novel lighting experience has been created, intended to be an exhibition piece. After just a few minutes of the lamp being active, the organic transformation occurs, utilising the lost heat from the lamp. The colour change flares through the 3D printed geometric structure, changing the surface from black to a vibrant colour spectrum. The shade fits modular to a Plumen pendant set and the 3D printed design allows for future adaptation. A simplified design with the same combination of materials will allow for a saleable version of the shade capable of being integrated into Plumen’s product range.
160 Placement: Jonathan Coles Lighting
Collaboration: Plumen, Thomas Gerald Gray Charitable Trust Scholarship
Matunda
Marlo Boyd
marlo.boyd@btinternet.com
BSc Product Design
Sustainable Packaging for African Snacks.
Sustainable packaging for a new brand of Tanzanian snacks called Matunda. The dried fruits are grown in the Arusha region of Tanzania, picked when ripe and dried under the African sun. The packaging is also produced in Tanzania and is shipped with the fruit to an affiliate farm in the UK to be packed and sold at farmers’ markets. The main body is made from recycled paper so is widely recyclable, and the cellulose bag with paper collar is easily removed from the main body and is biodegradable. As a Fairtrade product, the producers of the fruit have the opportunities to sustain their family businesses. The business plan allows for the producer to add value to their business by selling dried fruit products, which have a longer life and can be shipped to further markets.
Placement: Adidas
161
Philip Boobbyer
philboob@hotmail.com
The Lockable Lid BSc Product Design
Combining a motorcycle helmet with a lock to secure both seamlessly once parked.
When parking up, motorcyclists are faced with the decision of what to do with their helmet, do they leave it secured to their bike, or take it with them? The former leaves the helmet vulnerable to theft, the latter is a burden for the rest of the day. By using the structure of the helmet to secure it to the motorcycle, the helmet would be destroyed if it was taken, making it worthless. Locking the helmet to the wheel also makes it impossible to roll the motorcycle away, reducing the risk of theft. Unlike a disk lock, it cannot be forgotten about; users couldn’t ride away with the helmet still on the wheel as they’d need to be wearing the helmet to ride.
162 Placement: Whitgift School
163
Henry Chadwick
chadwickhb@gmail.com
Seasaver BSc Product Design Engineering
A filter system for the removal of synthetic microfibres released during domestic laundering.
A single load of domestic laundry can release more than 700,000 synthetic microfibres. These fibres are not filtered out by waste water treatment plants and instead find their way into marine and freshwater environments where they are consumed by fish and ultimately end up on our plates. Seasaver is a microfibre filtration system that can be retro-fitted to existing washing machines to remove these harmful fibres. It filters the fibres using a cylindrical woven stainless steel wire mesh filter with 263mm hole size. Testing has shown that it removes over 90% of the fibres released during laundering. SeaSaver’s integrated cleaning system allows the user to clean the filter easily and dispose of the fibres in a responsible manner.
164 Placement: Avon Protection
Pellet Extrusion for 3D Printing BA Industrial Design and Technology
Further reducing the cost of 3D printing.
Rikesh Dhirajlal
www.rikeshdhirajlal.com rikeshdhirajlal@googlemail.com
Until recently, additive manufacturing was mainly used for rapid prototyping. Prototypes produced layer by layer in the aerospace, automotive, and machine tool production industries, as well as in the medical and dental technology sectors. But the most promising market is in manufacturing. For this to be a reality additive manufacturing will need to get cheaper and much faster to replace conventional production methods. This project aims to reduce the cost of additive manufacturing by directly extruding using raw plastic pellets, opening the opportunity to print with many new materials as well as increasing the print speed of 3D printed parts.
Placement: MyMiniFactory and iMakr
165
Alex Francis
alex.j.frana@gmail.com
4D Tampering Indicator BSc Product Design
A tamper indicating cover protecting locks, using 3D printed shape memory polymers.
BAE Systems often loan equipment to partner companies in protective enclosures, preventing access, guarding industry secrets from unauthorised personnel. These enclosures are secured with locks. In this context people will have time to pick them or replicate a key, leaving no evidence of unauthorised access. Existing Tamper indicator solutions are typically easy to source or replicate given the time and resources.
166 Placement: Charles Austen Pumps
The design covers the lock preventing access, tackling picking and key replication. Utilising 4D printing (3D printed smart material polymers), the cover can only be released if the user knows that localised heat is required. If this were to happen, the user would require a special tool to reprogram the 4D printed legs to reinstall the cap through the hidden 3D printed profiles.
Collaboration: BAE Systems
The First Martian BSc Product Design Engineering
Sam Haughton
haughton67c@gmail.com
Childcare for the Martian Environment.
Humans as an interplanetary species seems like a concept from sci-fi, but thanks to a renewed drive from the private and public sector, it has the potential to become a reality within the next 20 years. Mars represents a huge opportunity for the design profession with most everyday items needing to be reconsidered for the change in environment. Due to the extensive development required for space flight, I believe that design of these items should start now. The need for a childcare product will mark the first human to not be born on Earth. The project will focus on protecting and monitoring a child from Birth through to 3 years as their physical and mental needs change. As children in this age range spend between 50% to 75% of their time asleep, this becomes a core area for the project.
Placement: Early Learning Centre
167
Jason Knight
jasonk.mandin@gmail.com www.mandin.earth/jason
Recycled Plastic Skateboard Deck Press BA Industrial Design and Technology
A press that enable communities to locally produce skateboard decks from waste plastic.
Not one piece of plastic has naturally biodegraded, without human intervention, since its invention. Yet every year we still produce over 300 million tonnes of new plastic. The ultimate goal of my project is to change the stigma attached to used plastic from seeing it as a waste product to seeing it as a valuable resource. The press is as self-contained manufacturing system that allows communities to locally manufacture skateboard decks from recycled plastic. A skateboard was chosen for several reasons; it exhibits the physical capabilities of the material and there is a proven correlation between people who are active skate culture and have an interest in sustainability. The press and moulds are modular so that different shape decks can be made without replacing the entire system.
168 Placement: FabLab RUC
Collaboration: FabLab RUC 169
Abd-Ur-Rahman Khan
www.lifeofak.com akdabaous@gmail.com
MODUS BSc Product Design
An Open-Source Modular Mobile Communication Device.
The aim of the project has been to develop a Modular Mobile Communication Device that is built-upon the existing Arduino OpenSource Software Framework. By doing so, the target modules are not restricted for use in only the device’s infrastructure, but can be integrated into a variety of different systems and applications without the burden of inaccessibility or a system redesign, thus introducing a concept where a single device not only has multiple configurations in “itself” but can be stripped apart to give ‘life’ to new products and systems. The project has been titled ‘MODUS’, a Latin noun that translates to “a way in which anything is done” which perfectly embodies the ethos of this endeavour.
170
Train Wind Power Generator BA Industrial Design and Technology
Adam Norman
adam.m.c.norman@gmail.com
Bringing Autonomy To Train Detection.
As the global population continually increases, demand for energy follows the same pattern, with people more in need of power and electricity than ever before. This ever-growing need is pushing for new, interesting and innovative ways to conserve, save and reuse energy. Train Wind Power Generator (TWPG) is a novel way of approaching sustainable energy. Using piezoelectric technology, the TWPG oscillates in latent wind vortices created by passing trains, converting that movement into usable electrical power. Designed to work in the new Crossrail tunnels, TWPG is an example of how novel methods of energy generation can be repurposed for new and interesting uses.
Placement: Sunseeker International LTD
171
Brad Prince
brad_prince@hotmail.co.uk
Switch-Stance BA Industrial Design and Technology
Innovating a snowboarders bindings to improve their overall snowboarding experience.
“8% of injuries occur when travelling on flat land or using ski lifts�. The torque put into the users front leg at this time can lead to over-exertion resulting in them falling awkwardly and injuring themselves. Switch-Stance fits between a snowboarders board and their binding, allowing the front foot to rotate up to 90 degrees once the back foot has been unfastened from its binding. This will allow the user to gain a similar stance to that of a skateboarder, releasing strain from the lower body and preventing the chance of injury. Switch-Stance will be able to fit to any board with ease without affecting the users body alignment or centre of gravity. A slight elevation, however, gives the user a better ride, reducing toe and heel drag, improving the overall experience.
172 Placement: absolute-pools
VertiGro
Izzy Scott
izzyscott@btinternet.com
BSc Product Design
Developing a new building material that can support plant growth on its surface.
As urbanisation continues and environmental concern grows, bringing green to our cities has become increasingly important. Vertigro is a building cladding panel that can support plant growth directly on its surface, without the need for a growth substrate or irrigation system. This new material can absorb and retain rainwater and has a low enough pH for plant growth. Panels are designed to create attractive patterns of growth and provide microhabitats for plants, such as mosses & lichens, to thrive. These walls will benefit the environment by absorbing pollutants, provide insulation to the building and help to improve the well-being and health of people around it. They can be used in a variety of different projects & should cost significantly less than current living walls.
Placement: Integrity and Haus Properties
Collaboration: AStudio, James Dyson Foundation Scholarship 173
Sathrun Shrestha
sathrun@gmail.com
Modularising the Electric Guitar BSc Product Design
Exploring the Future of the Electric Guitar.
As it stands, the electric guitar has not been fundamentally redesigned for over 60 years. Currently, electric guitars are not easy to maintain or repair, and it is impossible to switch between pickup assemblies without full disassembly of the guitar. This project focuses on the design of the electric guitar, and the idea of modular redesign, to fuel the design of a new electric guitar that could compete in the current market. Through research and prototyping, modularisation of the guitar’s components will allow the next design of the Type III Guitar to be customisable in the way it receives and processes sound, as well as enabling easy repair and maintenance.
174 Exchange: San Francisco State University
Collaboration: Type III Guitars
Mush-Room Grown Structures BA Industrial Design and Technology
Environmentally friendly structures grown mushroom mycelium.
Aleksi Vesaluoma
www.mandin.earth aleksi.mandin@gmail.com
Mycelium is the root structure of mushrooms and the digestive system of the environment. When mixed with agricultural waste, it grows through the matter holding it together like glue. Celebrating nature’s wisdom, this project explores new ways of seeing the future of materials and construction. Growing our materials from bottom up depletes no resources, creates no waste and results in robust yet biodegradable products. The dome structure is grown over 4 weeks by mixing oyster mushroom mycelium with recycled cardboard. Gourmet mushrooms that pop out from the structure can be used to prepare a top ramen! Soon our architectural surroundings could also be our source of food.
Placement: Levitat
Collaboration: Astudio 175
Luke Weight
lukeweight@gmail.com
Shotgun Testing Fixture For Life-cycle Analysis BA Industrial Design and Technology
In collaboration with Purdey’s, a fixture was designed for the improvement of safety, as well as cost reduction in the testing of their shotgun range.
Throughout the manufacture of these hand-made shotguns, testing is required to ensure proper mechanism function, as well as safety. Each gun produced requires a minimum of 250 cartridges fired throughout its manufacture, however, for new models, life-cycle testing can require up to 70,000 to be fired to perform a full test. Currently, these tests are performed by hand, requiring a trained member of staff to fire the shotgun all day for weeks to obtain the full result. Not only is this time consuming and costly, it also creates a potential health risk for those performing the test due to the shotgun recoil. The design of this fixture not only improves safety for those undertaking the testing, it also reduces time taken to complete the tests, resulting in cost-savings to the company.
176 Placement: James Purdey & Sons
Collaboration: James Purdeys & Sons
ParaďŹƒn Wax Heat Storage BSc Product Design
Jennifer Wong
jennifer.w.productdesign@gmail.com
A heat storage cylinder for solar thermal energy.
Solar thermal energy is an efficient and affordable renewable energy source. However, it is not widely use in the UK. The main cause of this issue is that to install the solar thermal panel, users would have to renew their whole existing water heating system, as well as dealing with the unstable production of hot water caused by the time difference in the hot water usage pattern and heat productions. This paraffin wax storage eliminates this issue by acting as a secondary unit to preheat water for the existing cylinder. It uses paraffin wax, a high storage capacity material, to store the heat energy from the solar thermal panel. Through using paraffin wax, it extends the storage time and creates a space-saving and energy efficient solution for the domestic environment.
Placement: Firefly Lighting Design
Collaboration: Heatrae Sadia 177
Tiffany Yeung
tiffany_yeung1025@hotmail.com
Sensing System For Manufacturing Machinery BSc Product Design Engineering
Failure Detection Device For Computer numerical control (CNC) Machines.
As technology continues to grow in the 4th industrial revolution, large companies are currently practising automation and digitalisation in their manufacturing systems. However, small and medium companies (SMEs) are finding it hard to transition due to a lack of time, money and knowledge. In order to help SMEs gain better production efficiency, this low cost and easy-to-implement sensing device can be used as an add on to the machine to detect different problems. The device works by allowing the user to set certain values, so when it senses something out of range it will notify the user with an SMS message and perform an emergency stop to the operating machine. This can prevent further damage to the workpiece and machine, and the user is able to return to fix the problem immediately.
178 Placement: Medivance Instruments Ltd
Awards: Interactual Limited
Optimisation of FDM Printing BSc Product Design Engineering
Harry Welfare
harrywelfare95@gmail.com
Improving FDM printed components’ strength whilst reducing print time.
With the move towards additive manufacturing for industrial applications, 3D printing technologies are being stretched to their limits. FDM technology offers the ability to produce parts with a wide variety of thermoplastics, whereas other technologies use UV curing resins or a limited number of thermoplastics. Currently, the limitations of FDM technology are long print times with poor mechanical strength layer to layer. To Improve this, the FDM process has to be reconsidered. A hybrid process has been developed which combines a shell process with a fill process. This new process produces parts with the same aesthetic quality as standard FDM prints but in half the time. An improvement in the strength of the printed parts will also be seen as a stronger layer to layer addition is achieved.
Placement: SMR Automotive
179
Graphics
Students are encouraged to make contact with the brands but this was not always possible with some companies. Work that was not completed in collaboration is stated on each of the pages.
Avinash Ajwani
avinash.ajwani@hotmail.com
W Hotels BA Industrial Design and Technology
Energy Recovery Kit.
W Hotels is passionate about fashion, design and music, making it the most innovative and upbeat hospitality chain in the world. Every year, the brand is trusted by a large amount of business travellers, due to its extraordinary facilities and vibrant experiences. To continue promoting the feeling of relaxation felt inside the hotel, a portable energy recovery kit has been designed for guests as a reward for their loyalty. Inspired by aromatherapy, the kit includes a healing wheel, which connects to your smartphone, as well as a range of essential oils that can be poured into the wheel for it to be used as a diffuser. It is the perfect solution to destress from work, as well as an ideal fashion accessory that is exquisitely purifying for the mind, body and soul.
182
W Hotels were not involved in any consultancy role, the outcome is in no way endorsed by W Hotels. Any publicity is limited to personal use.
The Little Box of Harmony
Abigail Ball
abby.ball94@gmail.com
BA Industrial Design and Technology
Created to encourage people to take some time each day to unwind and relax helping to actively prevent stress before it becomes a serious issue.
This box was created as a measure to prevent stress before it becomes a problem. In this modern world we work hard and rarely relax. The box contains crystals with specific healing properties to help ease a stressful lifestyle, combating depression and insomnia to name just a few negatives caused by stress. The crystals each have corresponding cards providing information. The design on the cards was created using images of the crystals arranged into a collage with sacred geometry ‘Metatrons Cube’ placed on top, matching the lid of the box intended for use as a crystal healing grid. Five mandala projection domes were designed and 3D printed, to be placed above the centre light creating beautiful pattern projections on the walls in the surrounding space, promoting relaxation and meditation.
183
Megan Bates
megbatesdesign@gmail.com
Re-design of Sandwich Packaging BA Industrial Design and Technology
Product expansion range for Northern based supermarket chain, Booths.
Sandwich packaging currently is not user friendly and is designed primarily to satisfy the manufacturing process of the product life-cycle. The main aim of this redesign focused on the usability of the packaging, creating a system in which sandwiches can be eaten easily and cleanly from the packaging, improving the customer experience. The re-design creates a range expansion for Booths into customisable luxury hampers. Customers could select a sandwich for their picnic, alongside other Booths delicatessen foods and share the packaging of the sandwich to create two plates to eat from. This reduces waste and creates a more shared experience for the customer.
184
Booths were not involved in any consultancy role,This project was inspired by Booths.
AmbientÂŽ BA Industrial Design and Technology
Exploring Ambient Music Through the Medium of Prescription Medicine.
Emilios Farrington-Arnas
contact@emilios.co.uk
As we get busier and busier, our work/ life balance becomes difficult and levels of anxiety and depression can rise. 9.7% of people in Britain will suffer from mixed depression or anxiety; aside from taking medication that can cause lethargy, antianxiety techniques are all self-administered. Listening to ambient music is a simple daily method that can induce calm - ambient music pushes the brain into “ambient mode�, allowing listeners to be immersed in calm soundscapes of music whilst still being grounded in the real environment. Ambient is a packaging system for ambient music, marketing it as medicine. Each colour is a brain state, with each pill a USB with relevant music inside. Depending on the mood, different ambient music is administered: for meditation, sleep, healing or work.
185
Olivia Chandler & Katherine Dixon 186
olivia.chandler@me.com thisisdixondesign@gmail.com
Build a Meadow Giving Nature a Home BA Industrial Design and Technology
Wild flowers are the most sustainable way to support nature from bees & butterflies to small mamals alike.
The project is a concept for how the RSPB can expand the demographic of their ‘Giving Nature a Home’ campaign which is currently aimed at families. The university is home to excess of 5,000 students who stay in university residencies for 3+ years. The seed packaging will encourage students on campus to take a more active role in giving ‘Nature a Home’ at Brunel University London.
The wild flower seed pack and map provide for students with all the tools they need to plant seeds around designated areas on campus and raise awareness of endangered species and local wildlife. The seed pods are compostable, can be used as a trowel and water container to plant the seeds. Students are also encouraged to take part in an upcycling social medial campaign using the empty packaging.
187
Cara Garraway
caragarraway@hotmail.co.uk
Dare to bee wild BA Industrial Design and Technology
Pimp the pavement and save the pollinators.
Pollinators like bees, butterflies and beetles are homeless and hungry, and they need our help. Planting pollinator friendly wildflowers provides vital food and habitats. The bright colours and minimal design places this product range within a store such as Urban Outfitters, directed towards the millennial generation to get them involved in this cause. The contents include seed bombs and instructions for how to make your own.
188
Ashley George Jones
ashleygeorgejones.design@gmail.com
House of Marley Flat-Pack Speakers BA Industrial Design and Technology
Speakers created from its own recycled packaging.
The main challenge for this project was to use as minimal material as possible and create basic visual instructions that explains the assembly process on the reverse of the packaging. The user can build the flat-pack speakers from its own packaging. The product is marketed differently towards adults and children. The child version is easy to assemble, using a simple cube net. The children
have the option to colour in the graphical beach scene, which introduces customisation. A more complex, diamond shape net is used for the adult version. They also have a series of patterns to choose from. The brand ‘House of Marley’ was specifically chosen because of the attributes it portrays. It is a brand that encourages a better world, positivity, and passion for music.
House of Marley were not involved in any consultancy role, the outcome is in no way endorsed by House of Marley. Any publicity is limited to personal use.
189
Robert Gittus
robgittus@gmail.com
GoPro Packaging BA Industrial Design and Technology
The redesign of GoPro’s packaging.
The project’s aim is to create suitable packaging for GoPro cameras which captures the target markets’ attention at personal and emotional levels. The project replaces the technological packaging for a design which reflects the user. The target market is a passionate individual or sport enthusiast who wants to capture their passions, create experiences and share their visions. The new design reflects elements from their experiences and the way the products are used. As the packaging is the first contact with the product or brand, it should inspire and encourage them to make a purchase. Therefore for GoPro to be considered as the standard for action cameras, they need to become more of a lifestyle brand and the packaging should reflect the principals of the target market.
190
GoPro were not involved in any consultancy role, the outcome is in no way endorsed by GoPro. Any publicity is limited to personal use.
Freshers Welcome Pack BA Industrial Design and Technology
Emma Peacock
emma.peacock@gmx.de
Top tips, advice and guidance for new university students.
Every year, more than 500,000 students begin their lives at 154 universities across the UK. Left to your own devices for the first time in your life and in an unfamiliar environment, the first few weeks can be very overwhelming. To bring down the drop-out rate and increase overall well-being of students, there needs to be a point of reference and reassurance for new students. This pack contains 12 cards, each with different top tips and app suggestions for a variety of issues or problems they may encounter. Also included is a map of the campus and important contact information for local services, which can be customised for each university. Lastly, there is a set of stickers that match the designs on the cards, with motivational quotes to serve as encouragement and as a reminder.
191
Suzanne Robinson
suzannerobinson.design@gmail.com
Character Relations Pack Product Design BSc
Visualising the Essential Elements of the Star Wars Story to a Novice.
The Star Wars franchise holds an incredibly complex storyline that can be difficult for new consumers to follow. Intended for use by young adults, who are unaware of the previous movie stories, the pack aims to attract new consumers to the Star Wars Universe. In a simple format, the pack informs about the characters and previous movie narratives, creating understandable and relevant links to the new films. The product incorporates a pack of core character cards, providing a concise and visual way of understanding the essentials. The cards can be scanned with an app to create augmented reality holograms of the characters, as an add-on feature. Supplementing the cards, a matching poster details the character relationships, with packaging linking the two stand-alone products together.
192
Disney were not involved in any consultancy role, the outcome is in no way endorsed by Disney. Any publicity is limited to personal use.
ECow
Izzy Scott
izzyscott@btinternet.com
Product Design BSc
A conceptual packaging project looking at how lab-grown beef might be branded in the future.
In 2013, a team of Dutch scientists unveiled the world’s first lab-grown burger. The team are now hard at work perfecting the recipe and lowering the price, with the aim of having a burger ready to sell by 2020. For some people, the concept of eating labgrown meat is still too ‘sci-fi’ to comprehend. However, experts believe it could have a huge impact on both the environment and human health if it catches on. This is increasingly important as global demand for meat increases and available space and resources for production decreases. This project looks at how lab meat might be branded and packaged when it hits our supermarkets in the next few years. Two pieces of packaging have been created, for beef burgers and meatballs, alongside a promotional poster under the branding ‘ECow’.
193
Odile Stabon
ostabon@gmail.com
Hello! Ready to get sewing? BA Industrial Design and Technology
Monthly postcard-sewing subscription for makers aged 8+.
Sewing is a valuable skill that is often neglected in our digital age. It requires creativity, patience, determination and contributes to developing self confidence. These qualities are as important for the development of a child as they are for the well being of a parent, hence why the subscription box targets both users, aimed at encouraging shared experiences that can be both therapeutical and educational. The kit includes a user friendly instruction booklet, some practice sheets, needle, thread, four postcards with pre-punched holes and envelopes for users to share the artefacts with their loved ones. Each month, the kit and the postcards will feature a different theme, including an ‘Easter Pack’, ‘Jungle Pack’, ‘Christmas Pack’ etc.
194
Peel Portraits BA Industrial Design and Technology
Portrait made from discarded orange peel.
Aleksi Vesaluoma
aleksi.mandin@gmail.com
Globally more than 16 million tons of orange peel waste is produced every year. This project seeks to help utilise the vast amount of peels discarded by markets, cafes as well as households. The Peel Portrait is an example of the beautiful detail and tonal contrast that can be achieved by using citrus fruit peels as a material. In addition to smelling good, the objects we make are strong, durable and biodegradable. Soon we will start to run workshops so that anyone has the skills to make the most out of their fruit peel waste. We also take orders for custom portraits and artwork - make sure to check out more peel products at www.mandin.earth.
195
Harry White
hjgwhite@gmail.com
Luxury Homebrew Kit BA Industrial Design and Technology
Redefining the Beer Tasting Experience.
When I began this project I simply wanted to find a way to have consumers appreciate beer for its vast aromas and flavours. The process of home brewing is an art; balancing the natural ingredients is a unique and fulfilling experience. However, the drinking experience is mostly met with a large amount of prejudice and a bizarre set of rules; it’s a man’s drink which must be drunk in pints and dark rooms. I wanted to know what happens when we begin to challenge this preconception and entice people to appreciate the rich flavours of beer and bond over the experience? This minimalist sophistication is the perfect contrast to what consumers have come to expect from beer.
196
Organic Milk Bath Kit Product Design BSc
A milk bath kit that combines an organic milk base, sourced from British suppliers, and the relaxing abilities of the lavender.
Alison Wycherley
alisonwycherley@outlook.com
Adding milk to your warm bath water can exfoliate, hydrate and soothe your skin. This Selection Kit was inspired by Cleopatra, the last pharaoh of Ancient Egypt, who was renowned throughout history for her radiant skin. The infusion of lavender essential oils and dry flowers relax tired muscles and help to reduce stress. The organic whole milk has only been sourced from British farms who work to high standards of animal welfare, quality and care for the environment. These animals eat a natural grass-based diet, spend most of their time outdoors and no artificial or chemical fertilisers are used. The suppliers prize quality above all else and by providing an alternative route for the farmers they can continue to sell their products in the UK and try to overcome the milk prices.
197
Brand Futures
Students are encouraged to make contact with the brands but this was not always possible with some companies. Work that was not completed in collaboration is stated on each of the pages.
Adidas The future holds many major advancements in terms of technology, and we envision Adidas contributing to this movement, researching and incorporating these to provide new ‘tech’ products that would ‘enhance’ the movement or capability of the user. Our vision is to create a new sector of the Adidas brand, named Adidas tech, and use Adidas’ core value of innovation to fuel the design of its products. Adidas tech marks an entirely new sector of the Adidas brand, and we intend to make this apparent in the design of its products. Adidas were not engaged in any consultancy role, the outcome is in no way endorsed by Adidas. Any publicity is limited to personal use.
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Enhancing Movement Faisal Tayan
Enhancing efficiency of user through Augmented Reality.
Tech Earphones Sathrun Shrestha
High-tech Adidas brand earphones will enable their users to get in the right frame of mind for whatever activity, providing users with the ability to switch between device, and external ambient sound.
202 Adidas
Equilibrium Power Glove Marcos Segura
The technology inside the glove allows the fabrics to change its properties through electrical responses, this allows it to become soft or firm to assist the user in extreme environments.
Strength Enhancing Shirt Maximilian Mazur
The shirt is both a safety and performance-monitoring device. Sensors within the seams measure the performance level of muscles, and the fabric stiffens and adds support in areas of under-performance.
Adidas 203
Band-Aid Established in the 1920s, Band-Aid had been a well trusted family plaster brand. When children cover their wound with Band-Aid, not only their wound is protected, they also feel emotionally comforted and empowered. We would like to bring this brand ethos forward to aid children emotional needs, and introduce the sub-brand Band-Aid Kids to the UK market in 5 years’ time. By providing solutions to tackle little emotional dramas that children faced, children would be less likely to provoke negative emotions in small daily events and gain independence by engaging with Band-Aid Kids’ products. Band-Aid were not engaged in any consultancy role, the outcome is in no way endorsed by Band-Aid. Any publicity is limited to personal use.
205
The ‘Reward Toy’ Karolina Maximova
The toy motivates kids (3-6 years old) to behave well and collect tokens at the same time as a reward. As soon as tokens will be collected, the parent will leave a surprise for a kid inside the toy.
Clothie Jennifer Wong
Clothie encourages children to learn to dress themselves independently. Children can make their own choice of clothing and dance along to the musical dressing games while putting on their clothes.
206 Band-Aid
Sleepy Fighter Jenny Mang
When it is switched on, the child’s favourite hero will be projected up on to the ceiling to create the effect of “a hero guarding over you”, so the child will calm down from the nightmares.
Talkie Tones Himashi De Silva
Talkie Tones lets kids send and receive voice notes from their friends and family. A little pocket pal for those that miss their loved ones!
Band-Aid 207
2022
BBC iPlayer The BBC has been a part of daily lives in Britain for over 90 years, aiming to inform, educate and entertain viewers through their programmes and services. BBC iPlayer brings all the BBC onto one platform, and is well placed to introduce the first tangible aspects of the BBC. The future concepts created are aimed at connecting people of all ages both in person and online. The BBC is a family company and the products created reflect this, using the company’s current interface based design language to guide exploration of physical forms, that are warm and evoke feelings of connectedness. BBC iPlayer were not engaged in any consultancy role, the outcome is in no way endorsed by BBC iPlayer. Any publicity is limited to personal use.
209
Unite
George Drewett Unite is a smart photo frame. It creates a private encrypted network for you and your family to share experiences, wherever you are.
Nudge
Henry Chadwick An introduction to on demand services for non-digital natives. Nudge provides a simplified user interface and sharing platform for those who have not grown up with this rapidly advancing technology.
Compose Alison Wycherley
Compose allows everyday people to record, upload and share their own music to the iPlayer platform which may then reach the radio. Users, wherever situated, can communicate through shared listening.
210 BBC iPlayer
iHub
Venetia Manuel Connected through the cloud, it encompasses the BBC with a suggestion and scheduling system to reconnect families in a home. Voice recognition with wake word of Omni, members can access their account with use of the touch pad and projected touch screen.
Engage
Charles Greenslade A device to include everyone within the community of internet mobile and tablet gaming. The classic games are compatible with physical objects due to its modern scanning and projection technology.
Essence Philip Boobbyer
A smart watch that connects to your phone to establish a timetable for your day; Essence warps time to change your perception of how long you have to complete a task, giving you more time to socialise.
BBC iPlayer 211
2030
Fjällräven Fjällräven is a Swedish outdoor brand known for its iconic rucksacks and outdoor clothing. Since its founding in 1960, the company has been dedicated to designing timeless, high-performance and environmentally responsible products. By the year 2030 Fjällräven was envisioned as the leading sustainable outdoor brand, extending their range to handheld cradle-to-cradle products that encourage sustainable behaviour amongst people. The ‘Miljö’ range of survival products are designed to help people interact more directly with nature and utilize it for their benefit wherever they are. Fjallraven were not engaged in any consultancy role, the outcome is in no way endorsed by Fjallraven. Any publicity is limited to personal use.
213
BJÖRKVATTEN Louis Johnston
Björkvatten is a simple tool for extracting water from Birch trees when conventional water sources are scarce. Allowing you to tap into nature’s hidden secrets.
BÁL
Jason Knight With BÁL fire is never out of reach. Storing tinder and using a flint on the replaceable ferrocium surface to spark up using nothing but what nature provides.
214 Fjällräven
VÄXA Aleksi Vesaluoma All animal leather can be replaced by a stronger, more ethical and renewable option - mushroom leather. This durable and waterproof bottle body is grown in just 2 weeks around a stainless steel cap.
REGÖRA Radul Radulovic
Part of the Miljö family, Regöra is a multifunctional cleaning tool that is made from organic material and harnesses the power of nature to clean you, wherever you may be.
Fjällräven 215
2030
GoPro GoPro’s logo signifies its core beginnings as a camera for extreme sports, representing Mountain Biking, Surfing, Scuba Diving and Snow Sports. Without neglecting their roots, the future product direction reflects a wider spectrum of people’s shared pursuits that form the GoPro community. Future technologies will make it possible to share our experiences in new ways. Expanding upon audio/visual and capturing all of the senses and feelings that made the moment amazing. GoPro can interconnect generations to create immersive and multi-sensory experiences for the extreme and home user. GoPro were not engaged in any consultancy role, the outcome is in no way endorsed by GoPro. Any publicity is limited to personal use.
217
GoPro Olfa Megan Bates
With digital scent technology, GoPro Olfa will capture scents around you. It could be used to trigger memories, aid dementia patients and share experiences. GoPro Olfa will capture memories.
GoPro Pioneer Katy Brooks
Inspired by intergenerational story telling; Pioneer projects captivating holographic virtual reality to be immersed in together - without headsets. Share experiences and inspire future adventurers.
GoPro Bridge Sarah Harley
GoPro Bridge keeps people connected through their shared experiences. When a GoPro camera records, it will connect to Bridge devices nearby, and keep that group of people in contact using an app.
218 GoPro
GoPro Soma Francesca Rose Oldfield
Capture and mimic tactile sensations that cannot ordinarily be achieved. Explore your curiosity in real time creating a haptic library, exchanging experiences within your community, local or global.
GoPro Mentor Dan Needham
GoPro Mentor connects you with knowledgeable people involved in your chosen sport. Giving you an opportunity to learn and develop though heeding the advice of other people.
GoPro Refresh Brad Prince
Re-live adventures in the comfort of your own home. GoPro Refresh fully immerses you back into the moment, giving a full 360 view whilst replaying air movement. Virtual Reality has never felt so real.
GoPro 219
2025
Instructables In 2006, Instructables was officially launched as a web-based documentation system for do-it-yourself projects. Nowadays, the site has grown into a world-wide community of DIYer’s and become a platform to share, connect with others and make an impact on the world. From cooking to 3D printing, Instructables has become the recipient of countless hours of tinkering, soldering, stitching, frying, and fun, making just about anything. Our concepts aim to feed into users’ innate need of building and making things and to also provide younger users with skills and knowledge in various craft disciplines.
221
Tabletop Home Foundry Luke O’Neill The tabletop foundry brings technology that would normally be found in a large factory to the kitchen table. Metal castings can be produced quickly and safely using materials found around the house.
Woodworking Tools for Kids Toby Rix
These concepts look at an experience that can be shared between both parent and child. The saw and marking tools have been designed for younger children who need guidance from an adult to help learn the fundamental skills of woodworking.
Desktop Horticulture Richard Barker This product looks into new methods of bringing the outdoors in. Enhancing speed, efficiency and maintaining the brand ethos regarding upcycling food waste into nutrients that can be used once again.
222 Instructables
3D Circuit Builder Matthew Rowe
The 3D Circuit Builder is capable of printing a conductive filament, allowing children to draw circuits in the air shifting something that has always been very technical to now being a fun and instantly visual activity.
Urban Beehive Ashley George Jones
The Beehive enables users who live an urban lifestyle to easily harvest their own honey. This encourages awareness in all generations about the significance that Honeybee have on our food economy.
Instructables 223
2027
Morning Gloryville Morning Gloryville is an immersive morning dance party bringing together an inclusive group of people participating in sober raving, yoga and meditation. Their aim is to boost morale and emotional wellbeing, providing a positive start to the day. In 10 years’ time Morning Gloryville will be repositioned to attract working professionals who do not take enough care for their mental wellbeing. Each product targets an aspect of Maslow’s hierarchy of needs giving users the chance to improve specific features of their life. The products can be bought separately or as an MGV’S pack for an office or individual.
225
STRETCH Emily Quinn
MGV Stretch, Erect Yourself. A posture corrector which addresses slouching and provides stretches improving core strength. Bone conduction provides encouragement; roll up to track form when stretching.
SPLASH Alexander Clark
MGV Splash, Get Wet. Splash is a water bottle which aims to increase hydration by reminding the user to drink through the rise of activated charcoal fish, which also mineralise and cleanse the water.
SNIFF
Emma Kennedy-Flanagan MGV Sniff, Let’s Get Steamy. An oil diffuser which runs on ingredients collected by the user. Shaking the diffuser crushes up the plants to form oils which then improves the surrounding environment.
226 Morning Gloryville
SCULPT Tosin Kenogbon
MGV Sculpt, Push It Real Good. An adjustable body toner with Bluetooth activated repelling magnets. Push and tap magnets for strength resistance exercises and convert them into unique musical tunes.
SUNLIGHT Jacob Moore
MGV Sunlight, Get the D. A wearable light tracker with a linked app, allowing users to clearly monitor their vitamin D and UV intake as well as taking a break with local users that also need more sun.
Morning Gloryville 227
2022
National Trust Societal changes, technological advancements and a decline in green space, has created a negative effect on the relationship between children and nature. To improve the accessibility for people in urban areas, this family of products aims to miniaturise the feelings and emotions of a National Trust site, bringing nature to the child’s surroundings. Mini National Trust Experiences For Mini People. The products create experiences that embody a set of key principles; adventure, education, community, discovery and nurture. Conceived for 2022, the product range covers both indoor and outdoor environments.
229
Track Tim Brann
An IP57 rated portable Geocaching device to encourage children to explore their local community, whilst appeasing the concerns of parents in preventing wild time. The LCD screen and smart compass also help to teach orienteering and wayfinding.
Patch
Oonagh Taggart Patch, the mini greenhouse, brings the National Trust to the classroom. Patch provides a visual, tactile and social experience educating the class on nature in an engaging, fun way.
230 National Trust
Spy
Sharbelina Tzouvanni Collectables game encouraging kids to learn about their local species through discovery play. Compete with friends and work up levels; 3D scan to receive audio feedback on your catch and further info.
Sprouse
Suzanne Robinson An indoor care teacher, helping children to nurture nature within their home. Light, soil moisture and temperature are monitored, indicating the plants needs through a gamified and interactive approach.
National Trust 231
2030
Nike Nike’s main focus is on sport excellence. For many years they have been world leaders in achieving potential and managing your fitness goals. Their strong brand values are their strength, but they live in a saturated market with growing competitors. To maintain international dominance, they need to be unleashing more than just your physical potential, but your mental also. Utilising Nike’s market dominance and power to set trends, our products aspire to inspire a new generation of consumers into unleashing their potential. Nike were not engaged in any consultancy role, the outcome is in no way endorsed by Nike. Any publicity is limited to personal use.
233
Oscillate Luke Weight
A wearable device to reduce the risk of back pain, by warning via a vibration to their back when their posture is bad for extended periods.
Aroma Reece Kelly
Nike Aroma stimulates lethargic office workers throughout their day by detecting lapses in concentration levels and releasing the required scents to trigger positive mind-sets and aid memory.
Reverb Harry White
Nike Reverb sends noise cancelling vibrations through your temples into your inner ear to cancel out unwanted sounds. This enables you to focus on your own thoughts and unleash your potential.
234 Nike
Hydrate Samuel Eggins
Hydration directly effects mental performance. Able to personalise, monitor refills and water levels, Nike consumers can ensure they remain at the right hydration for maximum mental potential.
Fuse
Harry William Phones can be distracting, this product stops users of the other products shown. This allows for undistracted analysis of your mental progression and state.
Wave Tom Perry
By measuring brain activity, the product aids the user to unleash their potential.
Nike 235
2022/2032
Nintendo Nintendo brings people together into a shared moment and builds on relationships through a strong culture of playful social innovation; resulting in a brand that people love. It is the personal connection between the people that use a Nintendo product or service that makes Nintendo’s brand so special. As a trusted member of the family, Nintendo has a unique opportunity to care for these diverse interconnections. The pressures of modern life shouldn’t call for a ‘health and well-being’ response; Nintendo are exclusively placed to offer a fun and emotionally engaging alternative. Nintendo were not engaged in any consultancy role, the outcome is in no way endorsed by Nintendo. Any publicity is limited to personal use.
237
Enhance Peter Hiles
Nintendo Enhance is a VR and AR headset with motion sensing controllers. Using cameras rather than projecting the images onto a lens allows for higher quality graphics to be overlaid onto real world images.
Shape
Sophie Copley Create a play space anywhere! Simply set the parameters of the space using the four 3D projector segments, turn on and bring children’s most loved gaming characters to life within the play space.
Peinto
Isaac Chapple Peinto offers a more meaningful connection between friends as an alternative to social media with the use of live-content air painting. Players collaborate to build and share live creative content.
238 Nintendo
KĹ?
Tomos Huws Tulliver Ko is the kitchen helper for everyone. It offers recipes, guidelines and nutritional information to help your family lead a healthier, happier lifestyle.
KitsunĂŠ Sam Haughton
Kit modifies the challenge/reward settings of a game using earpieces that monitor brain activity. This helps mitigate upsets during a playful pastime while maintaining the competitive nature.
Flourish
William Chamberlin This product lets people, particularly adolescents, express their personalities through an interactive hologram spirit creature based on their personality traits which uses artificial intelligence.
Nintendo 239
2025
PayPal PayPal is well known in the financial services sector for empowering and encouraging small business, individuals and entrepreneurs. We explored how PayPal can translate and expand their leading position in 2025 capitalising on the trust and security they are most valued for. PayPal will seamlessly launch a product range into the ‘tech market’ harnessing the Internet of Things. PayPal are one step ahead utilising the Internet of Me, offering personalised services and products to individuals, giving them confidence and better ways to share and use their data. PayPal were not engaged in any consultancy role, the outcome is in no way endorsed by PayPal. Any publicity is limited to personal use.
241
Bill Hub Will Herd
Bill Hub is a centralised unit that handles all bills in shared accommodation. It features a touch display to navigate the bills, a progress display to show how many users have paid, and a fingerprint scanner that allows users to pay in an instant.
Data Rewards Alex Francis
Using the slider, the amount of data shared can be controlled. The more data shared when used for payment, the greater the reward. Allowing businesses to obtain more primary research than the internet of me provides about their customers.
Rapid Share Olivia Chandler
Rapid Share brings PayPal to the borrowing and lending market. The company can use their secure reputation where customers need extra confidence. Add the Rapid Share tags to any of your belongings to automatically lists them on the Internet of Things allowing others to rapidly find and request to borrow. Deposits and payments are handled by PayPal.
242 PayPal
Home Hub Robert Gittus
“More than 50% of internet traffic to the home will be from appliances and devices by 2024.� PayPal home hub connects devices from various companies, allowing users to customise and control partnered devices through PayPal products and application.
Personal Invite Katherine Dixon
A smart, interactive device for entrepreneurs hat allows for the user to give their new venture the best start. The products harnesses the internet of me to crowd source individuals who will love your business and invites them with exclusive rewards. The product also ensures quick, hassle free payments.
Pact
Dale Burrowes Professional Pact changes the way freelance creatives complete contracts with their clients, allowing the relationship to continue after the contract has been signed via finger print. Both users are able to take their half of the device to record voice memos, working hours, exchange files and secure payments.
PayPal 243
2025
Sharpie Sharpie is a well known household brand, with values tied to creativity and self expression. Stretching from their origins in the written language, they are well positioned to address the continued breakdown of traditional communication. Are deeper emotional connections lost through digital communication? Split between everyday and extreme use scenarios, presented are a range concept directions, tools to empower users through socially conscious and creative communication. Sharpie were not engaged in any consultancy role, the outcome is in no way endorsed by Sharpie. Any publicity is limited to personal use.
245
Evoke Milo Deane
A handheld companion device, providing multi-sensory stimulation to aid reminiscence of recent and distant memories, share deeper emotional connections and provide comfort and familiarity.
Building Connections Masayuki Kishi
The concept attempts to expand the ability of expression for users with visual impairment by providing more intimate ways to convey their messages personally using traditional ink and paper.
Smells Like Charlie-Maud Munro
Tool designed to release ambient smells in the household to trigger memory receptors. To prompt response from the olfactory receptors to engage with member of the family to unit participation in the household chores.
246 Sharpie
Voice Modifier Jonathan Taylor
The Sharpie Voice Modifier has a selection of vocal effects from a voice projector, to a range of fun and interesting sounds. The Voice Modifier can empower quiet voices and bring enjoyment and creativity to daily conversation.
A note to say... Minisha Mahay
A placemat which allows you to create messages, memories and play games amongst families, acting as an aid to create stronger relationships in families under the same roof, enriching communication.
Emotional Assistant Toby Rutter
The Sharpie emotional assistant is a product targetted at helping users with affective deprivation disorders strengthen relationship bonds, by assisting awareness of their own emotional state and that of others.
Sharpie 247
2025
Specsavers Specsavers is the leading high-street UK optician and with its affordable prices and its humorous adverts, it can be a great brand for all ages. By 2025, we think that Specsavers could branch out into the world of travel products, specifically catering for the everyday commute of its customers. With this in mind, we created Journeys with Specsavers, designing affordable, supportive and accessible products that are suitable for all generations. These products are clean and simple and can be easily integrated into a user’s daily routine. Specsavers were not engaged in any consultancy role, the outcome is in no way endorsed by Specsavers. Any publicity is limited to personal use.
249
Keepsafe Marlo Boyd
Instead of the common pull-pin alarms, Keepsafe is a discreet necklace that is activated by pulling the main body away from you; revealing a flashing light and a 140db alarm that will deter an attacker.
Air Pollution Mask Alice Walsh
A comfortable urban pollution mask designed to be subtle and unobtrusive. This casual mask can suit any apparel thanks to its minimalistic form and neutral colour. Furthermore, it can be quickly folded.
250 Specsavers
Dot to Dot Navigator Emma Peacock
Twist the face clockwise to connect to any mobile device and LED arrows will direct you where to go. The replaceable strap allows a comfortable fit on any wrist or handlebar.
Nordic Stick Anna Palgan
Nordic Stick is a simple product encouraging outdoor exploration whilst helping maintain one’s fitness level. Its’ lightweight, foldable core, and implemented distance tracking feature make the product convenient and easy to use by anyone.
Specsavers 251
2025
TED Since its inception, TED has constantly evolved to better achieve its goal: spreading great ideas. In recent years, however, TED Talks have helped contribute to the sea of digital distraction, often resulting in mindless, uninspired consumption from the viewer. In order to adapt to this fast paced society, TED should focus on putting an emphasis on the individual’s output as well as input. TEDAct is a product-based platform, enabling individuals to take the right action upon the vast amount of available information, counteracting the negative effects caused by information overload. TED were not engaged in any consultancy role, the outcome is in no way endorsed by TED. Any publicity is limited to personal use.
253
Contact
Richard Sullivan-Paul Contact, a digital business card badge with a diffused coloured light, to help individuals navigate a networking event. Presentation material and contact information can be exchanged between badges and reviewed at a later date.
React
Paul Ledron React tailors everyday choice options to your emotional response.
Undistract Odile Stabon
The spinning motion of the levitating ring represents the user’s level of focus when working by a screen, aimed at minimising the effects of digital distraction by encouraging an effective work ethic.
254 TED
Interact Adam Norman
Interact reinvigorates the family social experience. Analysing smart device data using customizable categories, Interact suggests TED Talk topics and local activities to suit all members of the family
Impact
Hook Sattha Phanthasuporn Whether it is to gather like-minded individuals, to bring artists together or to raise awareness of local issues, by projecting a column of light into the sky, Impact can help deliver the message.
TED 255
2025
Electric Car An electric car company, like Tesla, is a brand that would grow to become a reputable strong symbol of innovation and renewable energy solutions. It would merge the best of the automotive and technology worlds together to produce vehicles that excel in performance, efficiency and design. The brand would successfully alter the perception of electric vehicles; the selection could be viable alternatives to the gas operated vehicles, blurring the lines and therefore emerging as strong innovators in the electric vehicle market.
257
Eye
Rikesh Dhirajlal A rising concern in today’s society is food safety. The Eye is a food scanner that can inform users about specific ingredients, macro-nutrients and calories through the use of spectroscopy.
Socket
Paramjit Sembhi A smart socket that removes converters, transformers and adapters. A single universal cable connects to all sorts of devices and utilities through innovative technology simply and safely.
258 Electric Car Brand
UltraWash
Sulakshan Rajalingam UltraWash is a compact, in-sink dishwasher that uses ultrasonic technology to clean dishes through microscopic implosions. Settings are controlled from the charging dock.
DECO
Aron Thavanesan Highly technological and efficient composting bin, to allow users to re-energise their waste.
Electric Car Brand 259
2025
Visa A future without cash could cause many problems regarding financial inclusion. Visa are a trusted brand, well placed to explore how digital money can be given back its physical value. The range of products developed for Visa aim to address vulnerable people in need of a solution in a cash-less and digital financial world. Visa has no touchable presence and we envisage that a range of physical products could bring them to the forefront of transforming the deceptive financial world into a responsible and dependable environment.
261
Give with Visa Cara Garraway The personal touch with gifting money will suffer from the disappearance of cash. A future version of the gift card using NFC and virtual reality technology will make giving more special.
Secure with Visa Charlotte Lineker Secure with Visa helps elderly people to safely and simply online bank. It aids the users by giving them visual confirmation on a clear interface to reduce the many errors that can occur when cash is no longer in existance.
262 Visa
Restart with Visa Avinash Ajwani A portable device for homeless people, that will help them receive and make payments, in a future where money has been fully digitalised.
Grow with Visa Abigail Ball Visa Bucket Bank aims to teach children the value of money in a cashless society. Providing fun visual saving goals and Visa coins that hold the ability to be loaded with digital money and banked.
Visa 263
2025
Waterstones Waterstones is the UK’s most widespread bookshop and the last remaining chain of specialist bookshops on the high street. It caters to book-lovers and casual shoppers alike, and is a very approachable, down-to-earth brand. However, it is increasingly threatened by a growing trend of dematerialisation, and will need to defend its spot on the high street by providing more than just books. Our future vision aims to refresh the concept of a legacy. We wanted to decouple it from tangible objects (like books) and enable ‘everyday’ legacies to be made in-store, through interactions with others.
265
Friends
Emilios Farrington-Arnas Removing the coaster accesses the screen beneath, allowing you to share your photos and memories with a friend. Attaching devices together creates a larger screen, showcasing all the common memories and interests that everyone present has.
Personal Lisa Kowalewski
A small ritual celebrating the slow, focused acts of reading and handwriting. The ‘book’ is opened to reveal an excerpt and question. A reply is written down on paper, replacing a pencil in the base.
Neighbours Agata Guz
As we move more we have less opportunities to create relationships with neighbours. To explore skills hidden in your area, Waterstones creates events hosted for locals by locals. Submit an offering and become a co-host or place a signature to attend the workshop.
266 Waterstones
Family Sam Gwilt
As living spaces get smaller and we travel more with work, Waterstones will enable us to share stories with loved ones in a bubble of peaceful silence by using this noise-cancelling public phone.
Strangers Eryk Jeziorski
Waterstones allows strangers to anonymously exchange stories, to explore connections and share memories. By typing your story, the device simultaneously prints out a story previously written by a random stranger.
Waterstones 267
Postgraduate
Francesca Agrillo
kekkaagri@gmail.com
The Inner Voice MSc Integrated Product Design
The earphone that helps the user to resist his bad habits by providing messages to reinforce his motivation when a craving hits.
Problem: Risky behaviours like smoking, drinking, inactivity and unhealthy diet, are the leading causes of chronic diseases. People: Risky people, especially the young ones, who are aware and well informed of the dangers of practising an unhealthy behaviour and want to quit. Opportunity: Most of the risky people find hard to quit because they do not have enough support and motivation to change by themselves. Solution: The Inner Voice is your “good” voice, the angel, within our heads guiding us towards the right decisions.
THE INNER VOICE
!
Record Audio
Audio Collection
Set Your Goal
Set Timers
1
Connect The Inner Voice to a mobile phone via Bluetooth and download the app, where there are a various set of options to customise the system.
Advice Journal Data & Profile
2
The built-in sensor works behind the scenes, detecting the stress levels.
Settings
THE INNER VOICE
5
STRESS ALERT!
If the user is in extreme craving, he can press the button situated on the bottom face of The Inner Voice to play the recorded self-instructions.
3
Every time a peak of stress is registered the sensor sends a notification to the app.
4
Lydia, why don’t you go to take some fresh air? And don’t forget your favourite juice!
A command is sent to the earphone which plays the instruction the user has previously recorded to resist a craving.
269
Marta Ballester
martaballester9@gmail.com
EVO Wheelchair MSc Integrated Product Design
Completely modular wheelchair that accompanies those who have to go through a mobility recovery.
EVO wheelchair is made from a series of modules that combine to offer a customised solution through the patient pathway, adapting to the specific needs of its user. The different combinations of EVO wheelchairs’ modules give rise to four main setups: transport wheelchair, push rim wheelchair, walker and crutches. The devices can be used in the order that the needs of the patient require, so, EVO wheelchair adapts to a large number of patients who, for different reasons, have the need to use different mobility aids. On the other hand, each appliance is customisable. User-adjustable elements and removable parts make them adapt to the users’ liking and comfort. Furthermore, it is focused on temporary wheelchair users, so it is adapted in terms of dimensions to the user environment.
270 RSA: Hack on Wheels
Disconnected Dots: Sustaining Systems for Older Age MA Design Strategy & Innovation
How to better implement and sustain design systems and strategies for older age citizens suffering from arthritis in minority groups.
This study focuses on how elderly people with immobility issues experience their daily lives, focusing on those suffering from arthritis who’s English is not a first language. This study will consider citizens living in urban areas due to the high number of minority groups living in larger cities. As chronic pain and immobility are difficult to manage in older age, it is imaginably more demanding to manoeuvre one’s way around social services, activities and healthcare design
Nevena Balezdrova
www.nevibld.com nevib@live.co.uk
products with the difficulty of a foreign tongue. Since the UK population is projected to reach around 70 million by mid-2027, it is proposed that migration accounts for 51% of the projected increase over the next 25 years. This means that there will be many more elderly people belonging to minority groups in the UK in years to come. This strongly establishes the need for their better integration and importance of well-being within British society, or more generally - places they consider a second home.
271
John Bestman
jhnbestman1@gmail.com
To enhance the electric car driving experience & promote green technology MA Design Strategy & Innovation
Experience Design focusses on human outcomes, the level of engagement and satisfaction that the user derives from a product or service & the relevance of the experience to their needs & context.
I designed this new concept to be a high performance car for a company like Tesla. Offering the same quality and experience of high performance cars. It is powered by 12 powerful electric motors mounted at the rear of the car. It emits zero CO2, but is fitted with a free-flowing exhaust system, which essentially acts as a megaphone to amplify and broadcast the electric motors’ roar. Why is such a contraption necessary? Because no one would know that you have a fantastic
272
engine without actually hearing it. After all, what good is a Porsche 911 if it sounds like it has a measly four-cylinder when it actually has a flat-six? Drivers like it when their engines roar. The infotainment system is equipped with an app which gives tips about sustainable practices. By using big data and connectivity, personalised services are provided to the user.
Understanding design innovation in non-profit organisations MA Design Strategy & Innovation
Luisella Borra
www.linkedin.com/in/luisellaborra luisella.borra@gmail.com
An exploratory study for evaluating how non-profit organisations are addressing design innovation in comparison with for-profit industries.
This research aims to examine the ability of the non-profit sector to innovate through design strategy. As this sector becomes increasingly more competitive, charities need to focus their activity in the right direction in order to remain relevant for their beneficiaries. The key research finding showed that charities are a bit behind the commercial sector in terms of innovation practices. The sector is slowly improving despite the complexity of
stakeholder system and low tolerance to risk, along with other internal and external barriers. This presented an opportunity to provide a design-led framework to diagnose innovation capacities through a step-pyramid tool, both at leadership and organisational level, and then provide support though a set of cards that can be used as a toolbox with dedicated instructions.
273
Abdulla Buhijji
a.m.buhijji@gmail.com
FOCUS MSc Integrated Product Design
A smart ring that changes the way we perform sedentary work, by providing meaningful active breaks.
FOCUS is a monitoring ring for adults who perform long periods of sedentary activities, due to the nature of their work. It provides robust data and suggest actions that circulate the blood and oxygen flow. This helps activate the brain and maintain focus, while at the same time, offsetting the negative effects of prolonged sitting. The ring uses blood flow, heart rate & oximetry optical sensors to monitor users brain activities. Then it analyses the data and visualise it in terms of alertness level; providing meaningful timely data that matters to the user. Knowing the importance of taking active breaks, when to take them and how they affect your brain activity, is a great way to perform better at work while maintaining physical health at the same time. That’s what focus is all about.
274 RSA: The Good Life 2.0
Brands you would die for
Lisa Franck
www.behance.net/lmfranck francklisam@gmail.com
MA Design and Branding Strategy
The role of top-down and bottom-up strategies for design and branding in social movements.
These days everything has a brand, from celebrities, to cars; even cities now create and manage their ‘place brands’. This research project seeks to take ‘the branding of everything’ one step further and apply theories and principles of branding to social movements and activism.
insights into how they attempt to control the uncontrollable. This research will benefit design and brand managers, as well as social movement scholars and participants, by presenting them with innovative new approaches to managing their design and branding initiatives.
By studying the strategies social movements use to manage their design and branding initiatives we can gain incredibly useful
Photo credit: Erik de Han
Placement: The Social Change Agency
Brunel International Scholarship 275
Anna-Maria Grosso
www.thedesigna.wixsite.com/portfolio grosso.amv@gmail.com
OTTO - Reflect on your decisions for a better today and a brighter tomorrow MSc Integrated Product Design
Use design to empower people to better prevent, detect, treat and possibly reverse lifestyle-related health conditions.
Otto is for everyone that wants to be healthy! Helping users form new habits through reinforced goal setting and unique motivational features. Otto also targets many areas that affect a healthy lifestyle which are not currently catered for on the market. PaceStep tracks sleeping patterns and activity levels, reminding you to take breaks after long periods of sitting.
276 RSA: The Good Life 2.0
AQ can track your water usage and ensures good hydration by sending reminders. Otto signifies the mirror hub, using a mirror will force us to face our behaviour by reflecting our progress. Rapid object detection technology and augmented reality generate the future version of the user depending how they treat their bodies. Photos can be taken from the mirror and stored on the app for motivation on the go.
Make Sense a Product Service System for FMCG
Afra Moosa
afra.s.moosa@gmail.com
MSc Integrated Product Design
From business management to product design, the world is full of opportunities and surprises. Following my passion to integrate sustainability with design.
Radox is brought to you by Make Sense, a product oriented product service system for personal care products. The linear system of take-make-dispose is not sustainable, especially in a world of finite resources, materials are not fully recovered and can leak into our ecosystem. A circular approach is required particularly in the FMCG sector where packaging is used excessively. Make Sense uses incentives as a route to behaviour change to reduce packaging waste. It is a system that allows customers to refill personal care products in glass containers. Not only can they refill, they can make their own scented products giving a new user experience with an element of personalisation on demand. Make Sense aims to enable reverse logistics; with take back programs for glass containers to inspire businesses to adopt a circular approach. A network of stakeholders together aims to harmonise after-use systems especially in materials recovery.
RSA: Circular Futures 277
Gobi Nath Aroganam
gobinatharoganam@gmail.com
Telescopic Wheelchair Chassis MSc Integrated Product Design
Collateral ideas are the final piece to any design.
52 Million people don’t have a wheelchair that meets their needs. 20 million don’t have one. Custom built wheelchairs are hugely influential in this. Telescopic tubes are easy to operate without effort. They can lock in place without screws. South America, Asia and Africa don’t have good access or distribution to wheelchairs. Developing countries cannot afford the luxury of personalised wheelchairs. This design reduces the need for precise fit wheelchairs. This chassis design can adapt to any wheel attachment which has push rings and a hub. No push handles, hand or feet rest, as primary research indicated that they are hardly used, hence redundant. 360 rotating caster wheels are maintained for increased stability and agility.
HOLD Unlocking HOLD
Turn Setting extension
HOLD
Pull Locking
278 RSA: Hack On Wheels
Thatcher M. Nakimuli
thatchernek@gmail.com
WE+LIVE: Adaptable Housing for Affordable and Inclusive Living MSc Integrated Product Design
Living Spaces as Products. Designing emotionally durable spaces and products for people. Designs that change and adapt to changing needs of users.
We+Live is an inclusive strategy that merges community participation into the design, build and use of adaptable living spaces. The strategy involves three main phases: 1. U-Design; Potential homeowners come together, collaborate with a developer, and design customized home plans using three Modules; Home-S for Single homeowners, the Home-C for couples and the Home-F for Families.
2. U-Build; Light Modules of timber structures are prefabricated in the factory, transported to and assembled on site with close participation from homeowners. 3. We+Live; Homeowners are in charge of managing their community, participating in social activities, swapping skills/time, sharing communal space and adapting private areas to accommodate changing personal & community needs.
C
F
+
RSA: Inclusive Living 279
Samantha Smithson
samanthasmithson@hotmail.com
Life cycle analysis & sustainable re-design of a suitcase MSc Sustainability, Entrepreneurship, Design
This project investigates, evaluates and redesigns a suitcase. Identifying the key environmental implications the suitcase has during it’s entire life-cycle.
INVENTORY DISASSEMBLED SUITCASE MAIN COMPONENTS: 1. HINGE 1.1 PLASTIC, 1.2 STEEL 1.3 SCREWS 2, METAL STEEL FRAME 3, OUTER SHELL 4, RUBBER TAPE SEAL
5, CASE LINING 6, CENTRAL HANDLE 6.1 PLASTIC, 6.2 STEEL 7, COMBINATION LOCK 7.1 PLASTIC, 7.2 STEEL 8, BIG WHEELS 8.1 PLASTIC, 8.2 STEEL
11.1 PLASTIC, 11.2 STEEL
4,
2,
1,
9, SIDE LOCK 9.1 PLASTIC, 9.2 STEEL 10, SIDE HANDLE 10.1 PLASTIC, 10.2 STEEL 11, SMALL WHEELS
3, 5, 11,
9,
7,
6,
8, 10,
LIFE CYCLE ASSESMENT SIMA PRO After running a Life cycle assessment on Sima Pro, the analysis and the various comparative charts you receive is much larger in scale than the Eco audit. Sima Pro highlighted similarly to the Eco Audit that the biggest impactful area was in the assembly of the suitcase. It also indicated that resources were a critical problem, secondly human health and thirdly the eco system. It also bought to attention that the use of fossil fuels was the biggest impactor within the assembly chain. However, Sima Pro does not separate the assembly process, this means we don’t know which process is more impactful; the raw material or manufacturing? The outer shell component was again the single largest impactor, effecting resource depletion and human health. The metal frame and small wheels steel parts ranked second and third place of biggest impact's. Contrasting with the Eco Audit, waste treatment was a much bigger impact than transport, making it second after assembly with a large impact on human health due to carcinogens.
SIMA PRO - SUITCASE
IMPACT BREAKDOWN ANALYSIS
After running a life cycle assessment on the suitcase, it was clear that the biggest environmental impacts were in the raw material and production process. The end user phase was also important to the redesign priority and end-of-life. The new design greatly reduces the product impact in these key areas. This was made possible by using biomimetic design thinking, using a renewable and durable material, designing for multiple use, and easy disassembly for product life FINAL DESIGN
SIMA PRO - SUITCASE
SIMA PRO - SUITCASE
COMPONENT ANALYSIS
IMPACT ANALYSIS
The Caterpillar
extension repair, and at end-of-life making it easier to recycle parts. In addition using supportive GPS app technology to track the users travel footprint which also works to encourage behaviour change. Providing transparency and a circular closed loop system through investing 50% of the profits to the Rainforest Trust, working to protect the worlds natural rainforest and its habitats.
ANALYSIS New design V’s Original
MATERIALS
DISASSEMBLY
CO2 FOOTPRINT
REDESIGN EVERLONG
Bio-resin/Cork Byproduct
Upcycled Boat Sails Microcellular polyurethane Puncture-proof Tyres
OFF-GRID SURVIVER
Repurposed Rubber Bicycle Inner tubes
Removable/ Repairable parts
Carbon Fiber
Foldable renewable rubber
Multi-functioning luggage, dispelling ownership of varies sized suitcases and backpacks. This makes it easy to use in different environments. Designed with zero waste by repurposing discarded boat sails and bicycle wheels.
Curved corners to minimize damage
Reclaimed Wood
from UK public parks/ spaces
Repurposed Bicycle tyres
A suitcase for life, made from a Bio-resin and cork byproduct, reducing waste and resource depletion. With puncture proof wheels, it can carry heavy loads and over diverse terrain. With a built-in weighing system. This modular design makes it easy to disassemble the parts to repair/replace/recycle.
Carbon Fibre
THE TRAVEL BUG CLUB
An upcycled vintage suitcase, makes use of already existing idle cases. Up-grading an old case by adding puncture proof wheels, reclaimed wood extendable handle, and aluminium protective corners. This minimises the process and natural resources, which reduces the environmental impact. Reclaimed Wood from UK public parks/spaces
Repurposed Innertubes, Recycled plastic clips
FUNCTIONAL CLASSIC
Aluminium
Microcellular polyurethane Puncture-proof Tyres
A travel membership club, that entitles the user to borrow luggage for trips away. It also provides equipment for camping and outdoor sports. These items averagely remain idol 90% of the time at home. This service aims to reduce ownership, whilst reducing resource depletion. Goods are restored extending product lifecycle.
Carbon Fibre
Carbon Fibre, Puncture-proof tyres
MULTIPLE/BESPOKE USE
FINAL DESIGN
THE CATERPILLAR
PRODUCT/USER JOURNEY
Inspired by a caterpillar’s movements, using biomimicry design.
1=5
MANUFACTURING
NATURAL RUBBER; Reducing energy and water consumption in production.
+
+
LESS IS MORE
Multifunctional luggage size Flexibility in different environments.
After product purchase and receiving an e-receipt, you will learn about our ‘Eco Impact’ App. ‘Eco Impact’ is a travel carbon footprint calculator App using GPS. It suggests ways to offset your journey; such as donations to the Rainforest Trust. This app aims to change travel behavior, whilst educate the user.
BEHAVIOUR CHANGE
REUSE: RECYCLED PLASTIC RECYCLED BICYCLE INNERTUBES
URBAN
PRODUCT LIFE EXTENTION
&
Rubber is flexible & resistant to impact, Waterproof and Easy to clean extending the products life.
TRAVEL
RAW MATERIAL
CARBON FIBRE NATURAL RUBBER; Renewable resource Maintains ecosystem and its inhabitance. Supporting Malaysian indigenous communities; diverting them away from deforestation palm oil industry.
280
END-OF-LIFE
DISASSEMBLY Modular design for easy disassembly. Replaceable/repairable tires/tred. REFORESTATION PROJECT 50% of the profits made from the sale of the product are divested into reforestation in Borneo, protecting endangered species like orangutan habitats.
CLOSED LOOP
ENERGY
Apichaya Sottimanon
apichayaso1992@gmail.com
Food Explorer Application MSc Integrated Product Design
RSA Brief Beyond Borders : An application that helps you to understand and explore cultures through food that you will enjoy by create your taste profile.
An application that offers alternative meals based on an individual taste. People have an opportunity to find a food from different culture by seasonings and name of ingredients. Moreover, they can share their special meal from their culture with friends and other people who live nearby. The main idea is ‘food mapping’. The food mapping tool is based on the fact that we all have the same biology, independent of our nationality. The qualities of all food are made up of the various preferences: crunchiness, sweetness, bitterness, sourness, softness, saltness and spiciness. This application is designed to use food as a tool to create a good relation between people who have different background and promote a inter-cultural food experience.
STEP 1
STEP 2
STEP 3
STEP 4
Start to explore new food with FOOD EXPLORER.
Create user profile and find your favourite taste.
Fine foreign food that based on taste profile
Share your food to your neighbours.
RSA: Beyond Borders 281
Efua Uiterwijk
www.efua.co.uk info@efua.co.uk
Sustainability by design: workplace engagement in sustainable futures MSc Sustainability, Entrepreneurship and Design
I can offer training in sustainable transitions using participatory methods, connecting with individual stories and visualising futures to support organisational shifts.
Undertaking the MSc Sustainability, Entrepreneurship and Design has connected disparate parts of my career: as an educator, designer, business person and parent. Throughout, maintaining a dedication to environmental and social sustainability. A number of key challenges have become even clearer to me over the last 9 months. How best to lead in complex times, how best to support societal shifts and to understand the capacities we will all need in the coming century. These images show the research for a future scenario building and a solution to catastrophic flooding following unmitigated climate change. I hope that we can delay or divert some of the worst of the potential disasters, but understanding what we may face and learning new skills to adapt to the new world remains critical.
282
Bringing awereness into maternal health sector
Adam Said
adam5said@hotmail.com
MSc Integrated Product Design
Making the world’s maternal health information accessible and useful for everyone.
There are many innovative, impactful solutions saving women from unnecessary suffering and harm - from mobile apps to coca cola tracks, from flags and transport referral systems to motorcycle ambulances. These are being developed by a diverse range of organisations - from governments and international NGOs, to charities, universities and local clinics. Yet stakeholders aren’t aware of the range of solutions and the many case studies and best practice examples available to them. Collaboration is limited, and consequently advances are either ignored, or implemented inappropriately for local needs. Why? Because the infrastructure for knowledge sharing simply doesn’t exist. So my solution is simple: provide an open source website to share this valuable knowledge and communicate it globally, a Maternal Health ‘Wikipedia’. I believe that by enabling the widest possible access, everyone can benefit from the amazing solutions available.
283
Group Project
Roots Design Innovation Futures Group Project
Integrated personal nutrition in 2050.
In the future, design will create infrastructures to manage your personal nutrition on demand. In 2050 Roots will integrate our nutritional needs into our environment and infrastructures across all industries. It involves an implant that will collect personal nutritional health data, a wearable device that calculates the data from the implant to give personalised advice and an infrastructure that allows suggestions to be within context. Roots can motivate individuals to make informed food choices as it analyses food in
284
relation to your health needs, it can support health issues such as obesity and malnutrition. The integrated device (the mobile of tomorrow) can show your current health status on demand and also the health status of your family. As it is a connected system, if you are in a supermarket, restaurant, home etc. Roots will give you suggestions within the scenario.
Afra Moosa, Apichaya Sottimanon, Gobinath Aroganam, Thatcher Mpanga, Wei Ching, Yayu Guo
Design Innovation Futures Group Project
Group Project
The Coin Street Arkology 2120: A possible future habitat Replicable floating habitat design for future flooded cities.
A floating community building, set in a post-climate change era, the result of an extensive futures research project. The scenario is based on current scientific data projections. Design integrating future AI with predicted need for food, shelter and personal connection.
Sam Smithson, Efua Uiterwijk, Qianru Gan, Jingyi Sun, Joan Tello, Katrin Schlimm
285
BT Design Challenge
BTogether BT Innovative Design Challenge
A fun and easy way for people to engage and interact with their working environment.
Winners The winning team presented “BTogether” a suite of ideas that, instead of making employees adapt to the sensors, designed the system to act as their partner; helping them in achieving their goals and have a better quality of work life. The focus was on putting the available data in a context that would matter to them; encouraging interaction and promoting collaboration, including concepts such as a desktop gadget “Bit”, an interactive hub and collaborative systems.
Gobinath Aroganam, Marta Ballester, Abdulla Buhijji, Kongxin Li and Alankrta Shamnur.
286
Winners of the best presentation prize
Nevena Balezdrova, Anna-Maria Grosso, Anna Louise Quijano and Davina Yalley
BT Design Challenge
Runners-up
The runners-up focused on a purpose-built collaborative App which would use the unseen data from the sensors in a positive way to increase productivity, wellbeing and connectivity.
Honourable Mention Sam Smith, Christine Man, Annika Mรถlder, Fariha Iqbal, Kristiana Kancheva and Meera Shah Taking a different tack, this team looked at the design of the overall office environment.
287
Student Directory
130 212
40 263 182
160 263 183
222
131 212 184
Imogen Adams
132
Isobel Billau
BSc Product Design Engineering
BSc Product Desing Engineering
Brunel University
Whirlpool
imogeneadams@hotmail.co.uk
izzy@billau.co.uk
Avinash Ajwani
162 211
Philip Boobbyer
BA Industrial Design & Technology
BSc Product Design
Philips UK
Whitgift School
avinash.ajwani@hotmail.com
philboob@hotmail.com
Abigail Ball
161 250
Marlo Boyd
BA Industrial Design & Technology
BSc Product Design
Jonathan Coles Lighting
Adidas
abby.ball94@gmail.com
marlo.boyd@btinternet.com
Richard Barker
42 230
Tim Brann
BA Industrial Design & Technology
BSc Product Design Engineering
Technische Universiteit Delft
therefore
richard_barker@hotmail.co.uk
timbranndesign@yahoo.com
Megan Bates
41 218
Katy Brooks
BA Industrial Design & Technology
BA Industrial Design & Technology
Central Research Laboratory
Aether Lighting
megbatesdesign@gmail.com
katy.brooks.kb@gmail.com
134 243
164 210
44 239
136 242 186
116 238
Dale Burrowes
45 226
Alexander Clark
BA Industrial Design & Technology
BSc Product Design
Hodges & Drake Design
West London Shooting School
daleburrowes@gmail.com
alexander@atclark.co.uk
www.daleburrowes.com
atclark.co.uk
Henry Chadwick
138 238
Sophie Copley
BSc Product Design Engineering
BSc Product Design
Avon Protection
L’Oreal
chadwickhb@gmail.com
sophiejayne@live.com
William Chamberlin
46
Harriet Davis
BSc Product Design Engineering
BSc Product Design Engineering
Detectortesters
Hoare Lea
WillchDesign@gmail.com
harri_davis@hotmail.co.uk
Olivia Chandler
80 207
Himashi De Silva
BA Industrial Design & Technology
BA Industrial Design & Technology
Paper Dog
Design Concern/Colombo Design Studio
olivia.chandler@me.com
ineshkadesigns@gmail.com
Isaac Chapple
141 246
Milo Deane
BSc Product Design Engineering
BSc Product Design Engineering
Curventa
PDD Group
ichapple.productdesign@gmail.com
milodeane@googlemail.com
165 258
Rikesh Dhirajlal
166 242
Alex Francis
BA Industrial Design & Technology
BSc Product Design
MyMiniFactory and iMakr
Charles Austen Pumps
rikeshdhirajlal@googlemail.com
alex.j.frana@gmail.com
www.rikeshdhirajlal.com 140 243 186
Katherine Dixon
48 262 188
Cara Garraway
BA Industrial Design & Technology
BSc Product Design
Realise Product Design
John Cullen Lighting
ThisisDixonDesign@gmail.com
caragarraway@hotmail.co.uk
thisisdixondesign.myportfolio.com 117 210
47 235
118 266 185
George Drewett
49 212 189
Ashley George Jones
BA Industrial Design & Technology
BA Industrial Design & Technology
absolute-pools
Haberdashery London ltd.
drewett.design@gmail.com www.drewett.design
ashleygeorgejones.design@gmail.com
Samuel Eggins
142
Jack German
BA Industrial Design & Technology
BSc Product Design
Watermark Products / Studio Sophisti
Avery
s.eggins@hotmail.co.uk
jackgerman.23@gmail.com
Emilios Farrington-Arnas
50 243 190
Robert Gittus
BA Industrial Design & Technology
BA Industrial Design & Technology
Light Bureau
Freelance Designer
contact@emilios.co.uk
robgittus@gmail.com
emilios.co.uk
143 211
Charles Greenslade
242
Will Herd
BSc Product Design Engineering
BA Industrial Design & Technology
dpa Lighting Consultants
Hasbro
charlesgreenslade@live.co.uk
will_herd95@hotmail.co.uk
www.charlesgreensladedesign.co.uk 144 266
146 267
81 218
167 239
Agata Guz
51 238
Peter Hiles
BSc Product Design
BSc Product Design
Team Consulting
IDC
guz.agata@gmail.com
peterhiles1@gmail.com
Sam Gwilt
239
Tomos Huws Tulliver
BA Industrial Design & Technology
BA Industrial Design & Technology
Paul Cocksedge Studio/Precipice Design
UCB Celltech
sam.gwilt@gmail.com
t.tulliver@live.co.uk
@sam_does_design
tulliver.myportfolio.com
Sarah Harley
148
Kathryn Jenkins
BA Industrial Design & Technology
BSc Product Design
CHANEL
Guy’s & St Thomas’ NHS Foundation Trust
sarah.harley@live.co.uk
kajenkins95@gmail.com
Sam Haughton
82 267
Eryk Jeziorski
BSc Product Design Engineering
BSc Product Design
ELC
Paul Cocksedge Studio
Haughton67c@gmail.com
eryk.jeziorski.pl@gmail.com
52 214
120 234
Louis Johnston
54 246
Masayuki Kishi
BA Industrial Design & Technology
BSc Product Design
Thomas Dambo
Equilibrium Design Studios
louisj.mandin@gmail.com
mkishi1221@gmail.com
www.mandin.earth
www.behance.net/mkishi
Reece Kelly
168 214
Jason Knight
BA Industrial Design & Technology
BA Industrial Design & Technology
Commodore Kitchens Ltd.
FabLab RUC
reecek575@gmail.com
jasonk.mandin@gmail.com www.mandin.earth/jason
149 226
Emma Kennedy-Flanagan
84 266
Lisa Kowalewski
BA Industrial Design & Technology
BA Industrial Design & Technology
John Ewans Design
Foster + Partners
emmakennedyflanagan@yahoo.co.uk
lisak214@hotmail.com lisakowalewski.wordpress.com
150 227
Tosin Kenogbon
56 254
Paul Ledron
BA Industrial Design & Technology
BA Industrial Design & Technology
Artisan Works Studio / Associato Misto
paul.ledron@yahoo.fr
tken.design@gmail.com
170
Abd-Ur-Rahman Khan
86 262
Charlotte Lineker
BSc Product Design
BA Industrial Design & Technology
akdabaous@gmail.com
Mondelēz International
lifeofak.com
Charlotte.lineker11@gmail.com
57
Jacob Luscombe
59 203
Maximilian Mazur
BA Industrial Design & Technology
BSc Product Design
jluscombe174@gmail.com
Futurama ltd mmazur3004@googlemail.com
55 247
Minisha Mahay
151 227
Jacob Moore
BSc Product Design
BA Industrial Design & Technology
minisha.mahay@gmail.com
HEART Productions info@jacoblaurencemoore.com
207
Jenny Mang
122 246
Charlie-Maud Munro
BA Industrial Design & Technology
BA Industrial Design & Technology
Armour Home Electronicse
Queen Elizabeth’s School
jennymang@yahoo.com.hk
maud.munro3@gmail.com www.maudmunro.com
88 211
58 206
Venetia Manuel
171 255
Adam Norman
BA Industrial Design & Technology
BA Industrial Design & Technology
Beco Pets
Sunseeker International LTD
venetiamanuel@gmail.com
adam.m.c.norman@gmail.com
Karolina Maximova
153 219
Francesca Oldfield
BA Industrial Design & Technology
BA Industrial Design & Technology
Ar18 Ltd
IDentity Consulting
karonlinemax@yahoo.com
froldfield@gmail.com
linkedin.com/in/karolina-maximova-a5030b71
152 222
Luke O’Neill
61 255
Hook Sattha Phanthasuporn
BSc Product Design
BSc Product Design
Flex Design / Atlantic Design
G2 Design Ltd
luketomasoneill@gmail.com
satthaphanthasuporn@gmail.com mandin.earth/hook
60
124 251
Tanya Paine
172 219
Brad Prince
BSc Product Design Engineering
BA Industrial Design & Technology
Stuart Turner Ltd.
absolute-pools
tapaine@btinternet.com
brad_prince@hotmail.co.uk
Anna Palgan
62 226
Emily Quinn
BSc Product Design
BA Industrial Design & Technology
VanBerlo / VORM
Blueprint Subsea
anna.palgan@hotmail.com
emilyrosequinn@hotmail.com
www.behance.net/annamariapalgan 121 251 191
235
Emma Peacock
87 215
Radul Radulovic
BA Industrial Design & Technology
BSc Product Design Engineering
Union of Brunel Students
De:work studios
emma.peacock@gmx.de
RadulRadulovic@hotmail.co.uk
Tom Perry
63 259
Sulakshan Rajalingam
BSc Product Design
BA Industrial Design & Technology
deVOL Kitchens Ltd
IDentity Consulting
perry.g.tom@gmail.com
sulakshan.2009@live.co.uk sulakshan.co.uk
64 222
Toby Rix
126 203
Marcos Segura
BA Industrial Design & Technology
BSc Product Design Engineering
LED Leisure Management Ltd.
EPTG
toby-rix@sky.com
seguram123@hotmail.com
www.tobyrix.co.uk 66 231 192
223
Suzanne Robinson
68 258
Paramjit Sembhi
BSc Product Design
BA Industrial Design & Technology
The Walt Disney Company
Beco Pets
suzannerobinson.design@gmail.com
p_sembhi@hotmail.co.uk
Matt Rowe
174 202
Sathrun Shrestha
BA Industrial Design & Technology
BSc Product Design
Villaverde Ltd.
San Francisco State University
contact@matt-rowe.com
sathrun@gmail.com
matt-rowe.com 154 247
Toby Rutter
69 254 194
Odile Stabon
BA Industrial Design & Technology
BA Industrial Design & Technology
Sculpsteel
Beco Pets
Toby@acronym.co.uk
ostabon@gmail.com
t-rdesign.weebly.com 173 193
Izzy Scott
70 254
Richard Sullivan-Paul
BSc Product Design
BSc Product Design Engineering
Integrity / Haus Properties
Lego / Jaguar Land Rover
izzyscott@btinternet.com
richardsullivanpaul@gmail.com www.mandin.earth
155 230
Oonagh Taggart
175 212 195
Aleksi Vesaluoma
BSc Product Design Engineering
BA Industrial Design & Technology
Birchbox and Integrity
Levitat
oonagh.taggart@gmail.com
aleksi.mandin@gmail.com www.mandin.earth
71 202
Faisal Tayan
156 250
Alice Walsh
BA Industrial Design & Technology
BA Industrial Design & Technology
faisaltayan@gmail.com
Halskov and Dalsgaard Design alimiwalsh@gmail.com
72 247
Jonathan Taylor
176 234
Luke Weight
BSc Product Design Engineering
BA Industrial Design & Technology
Visual Energy
James Purdey & Sons
jonathan@jonathan-taylor-design.com
Lukeweight@gmail.com
jonathan-taylor-design.com 73 259
89 231
Aron Thavanesan
179
Harry Welfare
BA Industrial Design & Technology
BSc Product Design Engineering
Enchanters
SMR Automotive
aron.thavanesan@gmail.com
harrywelfare95@gmail.com
Sharbelina Tzouvanni
74 234 196
Harry White
BA Industrial Design & Technology
BA Industrial Design & Technology
MAC Cosmetics UK & EIRE
Centrium Limited
sharbelina.tzouvanni@hotmail.co.uk
HJGWhite@gmail.com HarryWhiteDesign.com
127 235
Harry William BA Industrial Design & Technology
Stateside Skates harrywilliamdesign@gmail.com www.harrywilliamdesign.com 177 206
Jennifer Wong BSc Product Design
Firefly lighting design jennifer.wong.1@my.brunel.ac.uk
75 210 197
Alison Wycherley BSc Product Design
Centrium Limited alisonwycherley@outlook.com
178
Tiffany Yeung BSc Product Design Engineering
Medivance Instruments Ltd Tiffany_yeung1025@hotmail.com
269
271
270
272
273
Francesca Agrillo
274
Abdulla Buhijji
MSc Integrated Product Design
MSc Integrated Product Design
kekkaagri@gmail.com
a.m.buhijji@gmail.com
Nevena Balezdrova
275
Lisa Franck
MA Design Strategy & Innovation
MA Design and Branding Strategy
nevib@live.co.uk
francklisam@gmail.com
Marta Ballester
276
Anna-Maria Grosso
MSc Integrated Product Design
MSc Integrated Product Design
martaballester9@gmail.com
Grosso.amv@gmail.com
John Bestman
277 284
Afra Moosa
MA Design Strategy & Innovation
MSc Integrated Product Design
jhnbestman1@gmail.com
afra.s.moosa@gmail.com
Luisella Borra
278 284
Gobi Nath Aroganam
MA Design Strategy & Innovation
MSc Integrated Product Design
luisella.borra@gmail.com
gobinatharoganam@gmail.com
279 284
Thatcher M. Nakimuli MSc Integrated Product Design
Thatchernek@gmail.com
283
Adam Said MSc Integrated Product Design
adam5said@hotmail.com
280
Sam Smithson MSc Sustainability, Entrepreneurship, Design
samanthasmithson@hotmail.com
281 284
Apichaya Sottimanon MSc Integrated Product Design
apichayaso1992@gmail.com
282
Efua Uiterwijk MSc Sustainability, Entrepreneurship and Design
info@efua.co.uk
Made in Brunel Brunel University London Uxbridge UB8 3PH www.madeinbrunel.com
Editors
Photographers
Olivia Chandler Agata Guz Eryk Jeziorski Samuel Gwilt Isaac Chapple Alexander Clark Anna Palgan Toby Rix Katherine Dixon Emilios Farrington-Arnas Holly Birkin
Patrick Quayle Jonathon Leigh Alexander Clark Emilios Farrington-Arnas
Special thanks to Clive Gee. First published in 2017 in collaboration with Brunel University London. Copyright 2017 Made in Brunel All rights reserved. No part of this publication may be produced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission in writing from the Publisher. A CIP catalogue of this book is available from the British Library.
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