the track is back! the trend that hit the fashion world by storm in the noughties isn’t moving anywhere as it still ‘trickles across’ into today’s fashion scene as we’ve seen on the runway from designers such as french luxuray designer house chloe and luxury sportswear brand juicy couture.
Figure 1. (elle)
‘trickle across theory claims that fashion trends move horizontally within the industry, the movement comes from a specific social group and passes through group to group of similar social circles.’ (Revell DeLong) this theory sits in between the trickle up and down theory that specifically starts at the top and bottom of the industry, designer labels and streetwear.
Figure 5. (Capon et al.)
Figure 4. (Lindig)
Figure 1. (MelClinton et al.)
Figure 2. (“Juicy Couture Tracksuit | Juicy Couture Closes US Stores”)
Figure 3. (“RIP, Juicy Tracksuits, Famewhore Uniform Of The 2000S”)
when discussing the tracksuit there is only one woman we can pay homage to, mrs paris hilton. paris hlton brought the tracksuit to the forefront of fashion in the noughties, displaying the velour juicy couture tracksuit in an array of vibrant colours to her everyday wardrobe. pairing the iconic tracksuit with a pair of flip flops, sunglasses and designer bag you were considered on trend. the tracksuit in the noughties was high in demand for rhinestones covering the bum of the wearer, along with the low rise waist style of the bottoms, fast-forward to 2017 tracksuit trend and it’s all about the figure, with pants that show the figure with a oversized matching jumper. (“the tracksuit is back: between kitsch & cool | fashion tag blog”)
figure 3. (Sciarretto)
figure 2. (“Would You Wear It? Rihanna’S Statement Tracksuit”) figure 4.. Kokshanian, R. (2016, May 27).
figure 1. (“Beyoncé, Kim Kardashian And Nicki Minaj Dominate Vmas Red Carpet”)
figure 5. Farmer, C. (2016, October 01).
the trend has trickled across from paris hilton in the noughties who was considered a c-list celebrity this informs to the viewer that the trend has moved across from similar social groups at the time, such as the kardashian family who at the time were also low list celebrities who are now considered trend setters in their own right. from the c-list celebs wearing brands that are available to a wide audience and not just the rich and famous allowed the trend to trickle into the fashion world today with fashion bloggers and streetwear’s rocking the same styles.
figure 1. Style. (n.d.)
figure 2. India Rose. (n.d.) figure 3. Sipiora, G. (2016, November 27).
the trend is trickled to the fashionistas of the world such as high end bloggers, showing different ways to wear the trend. the trend targets audiences of women who are interested in fashion such as bloggers and celebrities, aged between 19-35 years old, women that have a stable career and can afford the whole tracksuit from labels such as adidas and puma. this is a generation y trend, for the millennials that have been shaped by technology as a platform to show and exhibit their style and trends whether it be within the media(magazines) or fashion blog posts.
figure 3. 2016 Tracksuit style. (n.d.)
figure 2. Mower, S. (2016, March 03).
figure 1. ELLE, T. (2016, June 23).
figure 2. (Phelps, N. 2017, February 15).
figure 4. Nnadi, C. (2017, March 06).
figure 1. (Phelps, N. 2017, February 15).
figure 3. Nnadi, C. (2017, March 06).
figure 3. Nnadi, C. (2017, March 06).
the tracksuit trend has now burst into the catwalk scene more than ever with us seeing matching pieces being sent down the runway for designers such as fenty x puma, yeezy season and vetement. all the social groups and media have paved the way for designers to have this trend stay on the catwalk for years, and im sure for many years to come. from the juicy couture tracksuit mrs hilton rocked to the adidas tracksuits we see on the catwalk now the overall athestic of the garment hasnt changed.
bibliography Quotes 1. Revell DeLong, Marilyn. “Theories Of Fashion”. LoveToKnow. Web. 10 Mar. 2017. 2. “The TRACKSUIT Is Back: Between Kitsch & Cool | Fashion Tag Blog”. Fashion Tag Blog. N.p., 2016. Web. 10 Mar. 2017. Images page 1 figure 1. ELLE, Team. “For And Against: The Tracksuit”. ELLE UK. N.p., 2016. Web. 10 Mar. 2017. page 2 figure 1. MelClinton, Leah et al. “Throwback: See Miley Cyrus, Beyonce, And Britney Spears In Juicy Couture Tracksuits In The 2000S”. Glamour. N.p., 2017. Web. 12 Mar. 2017. figure 2. “Juicy Couture Tracksuit | Juicy Couture Closes US Stores”. SheFinds. N.p., 2017. Web. 13 Mar. 2017. figure 3. “RIP, Juicy Tracksuits, Famewhore Uniform Of The 2000S”. The Cut. N.p., 2017. Web. 13 Mar. 2017. figure 4. Lindig, Sarah. “The Juicy Couture Tracksuit Is Now A Relic In A Museum”. Harper’s BAZAAR. N.p., 2017. Web. 13 Mar. 2017. figure 5. Capon, Laura et al. “Paris Hilton Admits She Still Wears Her Juicy Tracksuits And We Couldn’t Be More Proud”. Cosmopolitan. N.p., 2017. Web. 13 Mar. 2017. page 3 figure 1. “Beyoncé, Kim Kardashian And Nicki Minaj Dominate Vmas Red Carpet”. Pinterest. N.p., 2017. Web. 13 Mar. 2017. figure 2. “Would You Wear It? Rihanna’S Statement Tracksuit”. WhoWhatWear UK. N.p., 2017. Web. 13 Mar. 2017. figure 3. Sciarretto, Amy. “Kylie Jenner’s Juicy Couture Tracksuit Proves This ‘00S Trend Is Going To Be Back In 2017 — PHOTOS”. Bustle.com. N.p., 2017. Web. 13 Mar. 2017. figure 4. Kokshanian, R. (2016, May 27). Bella Hadid Wears a Crop Top and Tracksuit to the Airport. Retrieved March 13, 2017, figure 5. Farmer, C. (2016, October 01). Having a day off? Kim Kardashian is worlds away from her glitzy fashion week self as she sports comfy velour tracksuit for Paris shopping spree. Retrieved March 13, 2017. page 4 figure 1. Style. (n.d.). Retrieved March 12, 2017. figure 2. India Rose. (n.d.). Retrieved March 12, 2017. figure 3. Sipiora, G. (2016, November 27). The 19 Fashion Blogger Instagrams to Follow Now. Retrieved March 12, 2017. page 5 figure 1. ELLE, T. (2016, June 23). For And Against: The Tracksuit. Retrieved March 12, 2017. figure 2. Mower, S. (2016, March 03). Vetements Fall 2016 Ready-to-Wear Fashion Show. Retrieved March 12, 2017. figure 3. 2016 Tracksuit style. (n.d.). Retrieved March 12, 2017. page 6 figure 1. Phelps, N. (2017, February 15). Yeezy Fall 2017 Ready-to-Wear Fashion Show. Retrieved March 12, 2017. figure 2. Phelps, N. (2017, February 15). Yeezy Fall 2017 Ready-to-Wear Fashion Show. Retrieved March 12, 2017. figure 3. Nnadi, C. (2017, March 06). Fenty x Puma Fall 2017 Ready-to-Wear Fashion Show. Retrieved March 12, 2017. figure 4. Nnadi, C. (2017, March 06). Fenty x Puma Fall 2017 Ready-to-Wear Fashion Show. Retrieved March 12, 2017.