Feminism Fashion Trend Analysis - Ellie Preston

Feminism As a political fashion trend

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womens march Figure 11

Women's march events and protests took place towards the end of January 2017, in cities all over the world. The main protest took place in Washington D.C on the 21st January 2017. The protests were mainly aimed towards Donald Trump, and took place a day after his inauguration, Sanghani, R. (2017). To help make a statement at the march, Krista Suh and Jayna Zweiman came up with the idea of everyone knitting their own pink hats with cat ears, later known as the ‘Pussy Hat’. They described their statement as being “a sea of pink”, Reimel, E. (2017). Through the use of the Pussy hat, it has definitely made pink a symbolic colour of feminism which is a reason it has became a popular colour this S/S and A/W. It’s also clear from my research that the main target audience for the Pussy hat and feminist fashion in general is women of all ages, races and classes which is clearly being demonstrated in today’s media.

“A Sea Sea of of Pink” Pink” “A Figure 10

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Missoni A/W 1 7

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As A/W 17 fashion weeks draw to a close, it's clear to see the feminist fashion trend in a lot of different collections. A brand that showed this trend in their collection was Missoni, with it being obvious to see from the collection that they have taken massive inspiration from Suh and Zweiman’s Pussy Hat, showing that this trend has trickled up from the streets. As seen in figure 13 everyone attending the show was given a Missoni Pussy Hat, Mccall (2017). Missoni can also be seen using their social media, mainly Instagram as seen in figure 39 to further get across their feminist message with their version of the Pussy hat.

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Pink @ fashion week a/w 1 7

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Emily Ratajowkski wearing pink and a Planned Parenthood badge at NYFW A/W 2017, Altuzarra show.

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statement slogans

A more obvious feminism led trend is statement, slogan garments. This is a simple yet powerful way of brands showing their solidarity with women. Dior seemingly started this trend in it’s S/S 17 collection with the ‘We should all be feminists’

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tshirt shown in figure 25, with a portion of all sales going to Figure 27

Rihanna’s charity the Clara Lionel Foundation. Brands such as Prabal Gurung and Ashish followed a season later as shown in figure 26 and 27, Brannigan, M. (2017). Another way of using media to portray this trend is magazine, with Harpers Bazaars featuring a cover with Jennifer Lawrence wearing ‘the’ Dior t-shirt and Teen Vogue adopting an overall more political stance on their magazine as a brand.

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Figure 40, 41 and 42. Zendaya, Katy Perry and Nicole Peltz wearing slogan, feminist t-shirts and using Instagram to advertise it.

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the highstreet The next move for feminist fashion is definitely for it to trickle back down from luxury fashion to the highstreet. This is already something that has clearly started to happen already with brands like Monki, ASOS, Topshop and River Island adopting the slogan tshirts into their latest clothing drops. This shows that the trend of feminism in fashion has almost done a full circle, with it starting on the streets and eventually moving to the highstreet. Etsy also readily sells a lot of feminist inspired hand designed pins and patches for very reasonable prices.

It's becoming clear that brands are recognising that people, mainly women are interested in feminism, as well as wanting to wear nice clothes. People want equality for all and want their favourite brands to recognise that it's a good thing to use your voice, in the form of clothing, when you have such a large platform.

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ish-ready-to-wear-aw17

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Figure 5. Image taken from Nicola Peltz Instagram of her wear-

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stores. (2017).

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Figure 11. Pink make america great again hat at womens march.

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er/#/70359/page/7 Figure 12. Image of crowds at womens march. Business Insider.

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ture-the-spirit-of-the-womens-march

site.com. (2014).

Figure 14.

Screenshot of Tyler Mccall twitter. Via Fashionis-

ta. (2017).

Figure 15. Image of Angela Missoni giving speech at milan show.

(2017).

IMAGE References

Figure 16. Image of Gigi Hadid at Missoni show. (2017).

Figure 17. Image of models walking at Missoni show. (2017

Figure 18. Pink Pattern by Cassie Byrnes. Cassiebyrnes.com

Figure 30. Model for Monki.com in feminist T-shirt. Via WGSN.

(2016).

(2017).

Figure 19. Emily Ratajowski at Altuzarra show. (2017).

Figure 31. Feminist Badge from unknown Etsy seller. Via pinterest. (2017).

Figure 20. Image of model at Chanel A/W 17. Vogue. (2017).

Figure 32. Pink and blue pattern by Shapes Patroon.(Unknown).

Figure 21. Image of model at Valentino A/W 17. Vogue. (2017).

Figure 33, 34, 35, 36, 37, 38: Screenshots from Highstreet webFigure 22. Image of model at House of Holland A/W 17. Vogue.

sites, Topshop.com, ASOS.com, Monki.com, Zara.com. (2017).

(2017).

Figure 39. Screenshot of Missoni Instagram by me. (2017).

Figure 23. Image of model at Miu Miu A/W 17. Dazed and Confused. (2017).

Figure 40. Screenshot from Zendaya’s Instagram by me. (2017).

Figure 24. Imge of model at Dolce and Gabanna A/W 17. Vogue.

Figure 41. Screenshot from Katy Perry’s Instagram by me.

(2017).

(2017).

Figure 25. We should all be feminist T-shirt Dior S/S 17.

Figure 42. Screenshot from Nicola Peltz Instagram by me.

(2016).

(2017).

Figure 26. Image of Bella Hadid at Prabal Gurung A/W 17.

Figure 43. Front cover of Harper’s Bazaar Germany Feb 2017.

(2017).

(2017).

Figure 27. Image of model at Ashish A/W 17. (2017).

Figure 44. Close up of Emily Ratajowski’s outfit showing planned parenthood badge. Fashnberry.com. (2017).

Figure 28. Pattern by Hello Nobo. Hellonobo.com. (2016).

Figure 29. Image of Rihanna wearing Dior top. Hypebae.com.

(2017).