Embroidery Trend S/S 16/17
Embroidery Trend
introduction Introduction - The embroidery trend is where designers have used embroidery to create pattern and print designs on to their garments. The most common trend is the embellishment onto something simple, like a plain pair of jeans, and making it more interesting. The trend has been used by a range of designers, and has been a big influence in Gucci’s work. The recent trend, as it is spring/summer, is very floral based and uses bright colours with a wide range of different prints. The trend has been seen on a range of garments from a denim skirt to a delicate silk gown. The trend is also starting tobe seen on shoes, which has made a big impact in making the trend so popular.
Embroidery Trend Trickle down effect on the Embroidery trend The embroidery trend was formed using the trickle-down effect, starting from high end designers like Gucci and Zuhair Murad, and ending with highstreets stores like Topshop and Newlook. The trend started up again in 2016 with designers and continued throughout the year to ‘trickle down’ to street style. Although the embroidery trend has arisen a few times throughout the years, I am focusing on the recent events (2016/17) so I have an area to focus on.
Target audience communication The target audience forthis trend is young to middle age women. The trend applies and attracts the audience by advertising on forms of social media such as Instagram, which is how most companies advertise to the ‘Z’ generation. The trend also advertises itself through online shopping which is also a popular way to attract their audience.
GUCCI S/S 16
ZUhair Murad S/S 16
Topshop 16
newlook 16
Embroidery Trend timeline of the embroidery trend Embroidery has been around since 3500bc, although it was only re-discovered in 1964 and has developed in fashion since. I have created a time line of important years and times I believe embroidery had made an impact. You can see the change in equipment and improvement from 3.500 BC to 2017 catwalk shows. Although the detail and delicacy is still there throughout the years. Designers such as Dior have used embroidery since the 19th century and have continued to use the delicate print/pattern in their work. Alexander Mcqueen and Munsoo Kwon Seoul haven’t been around as long as Dior but also use embroidery in their work, to the same high quality as Dior.
Originating 3.500 BC in China/Asia
Embroidery hand looms came about mid 18th century
The end of the 18th century Charles Fredrick Worth used embroidery in his haute couture collection.
In the 19th century Dior and other high end designers started using embroidery in their work
In 1970’s embroidery became a big hit within the hippie style.
Alexander Mcqueen brought the embroidery embellishment back to the couture world in 2001
And continued through to 1980’s however it adapted to the new hip hop style
In 2005 Alexander Mcqueen made a ready to wear embroidery collection
The embroidery trend made a come back in 2016
And the trend has continued to 2017. Here shown in a collection by Munsoo Kwon Seoul
Embroidery Trend embroidery trend in denim
Embroidery in denim has been a big part of the trend and has become extremely popular. Within the trend floral like prints, or patterns, embroidered onto denim. It’s been seen on a range of garments, such as denim tops, skirts, shorts and jeans. The colours used are bright and summery, to link in with the spring/summer season.
Embroidery Trend
embroidery trend in SHOES
Embroidery in shoes is a recent trend (within the embroidery trend) which has risen highly in the past year. The trend is similar to embroidery in denim, using bright colours and floral patterns. Which seem to be a big part of the embroidery trend. The embroidery is seen on trainers, boots and heels. As you can see in my images Gucci again has used embroidery in their designs. Similar with the floral print it is seen on trainers.
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