Athleisure Trend- Faye Hughes

ATHLEISURE Fig 2

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Athleisure is clothing worn for active exercise or for comfortability. Retail stores like H&M through to Stella McCartney’s sportswear range sell athleisure. This trend emerged in the 80s from music influences and the birth of jersey, but in today’s world it’s everyday fashion.

Designers have developed athleisure trends by creating garments which are seen as more fashionable, especially for the younger generation due to social media advertisement and online shopping. Streetwear had a massive influence on today’s athleisure, this shows the bubble up within athleisure to shape todays trend.

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START OF ATHLEISURE Fig 19

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Fig 22 The 80s seen the birth of athleisure as this era was influenced by music, very bright colours and the beginning of jersey creating the big oversized jumpers and the start of urban streetwear. Subcultures influenced athleisure with brands such as kappa, in the 90s which would have clothes styled with a tartan baseball cap for the teenage males. As decades progressed ‘Lad’ culture of chav formed with baggy tracksuit bottoms and jumpers, which was worn for everyday use. This fashion would be seen mainly in the football fans and groups of rebellious teenagers. Modern day athleisure has a more active feel to it with the clothes being more gym appropriate.

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ADIDAS AND THEIR DESIGNERS Fig 27

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Adidas is a very famous brand for athleisure wear with their clothing, shoes, and a worldwide recognisable logo.

Adidas’s target audience is teenagers, as they want their style to be fashionable and are more likely to go the gym.

Adidas is affordable but when designers collaborate, garments become more expensive such as the Stella McCartney Adidas range. Her brand is very intriguing as she shows variation as well as being fashionable and wanting women to work out, as Stella (Stella McCartney, 2017) states herself ‘Sports performance was an ill dressed subject…colours were very basic’.

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NIKE SACAI Fig 39

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Nike Sacai is a fascinating type of sportswear design, as you wouldn’t usually see people wearing it, which in my opinion makes it very captivating and interesting. From these garments and as Nike (Nike,2017) states ‘emerging technologies and new science’ has created these abstract designs. I’ve been intrigued by these Sacai designs and it’s influenced me to create my own athleisure look. Nike is a brand mainly aimed at the younger generation with the emerging new designs and technology and the fashionable garments. Nike is seen in everyday styles just as a comfort or as active clothing.

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ALEXANDER WANG, H&M COLLECTION Fig 49

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Alexander Wang is a designer who has created high end athleisure garments with prices not that affordable, to working at mass production level when collaborating with H&M to create affordable, stylish garments. Wang shows the cycle of being able to produce something very high end and expensive but working at a level where garments can be affordable. Wang’s garments have a very fashionable element to them but still being practical for exercise as well as looking stylish in an everyday sports look.

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CELEBRITY INFLUENCES Fig 58

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Fig 66 Fig 59 Celebrities influence athleisure such as Beyonce’s Ivy Park Fig 65 range and Rita Ora’s Adidas collaboration. Celebrities have shown taking a simple tracksuit is turned fashionable by wearing a pair of heels, accessorising it with a handbag, takes something not so trendy to being very fashionable. With celebrities bringing out their own sportswear line or collaborating has increased the number in people who just wear athleisure to look trendy all because a celebrity as designed certain looks.

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BIBLIOGRAPHY https://uk.pinterest.com/pin/88031367697128017/ FIG 1 https://uk.pinterest.com/pin/276760339580432873/ FIG 2 https://uk.pinterest.com/pin/567735096750413515/ FIG 51 https://uk.pinterest.com/pin/525091637781275757/ FIG 3 https://uk.pinterest.com/pin/150237337545085065/ FIG 52 http://urban-streetwear.weebly.com/1/archives/03-2013/1.html FIG 4 https://uk.pinterest.com/pin/313352086554303573/ FIG 53 https://www.bellanaija.com/2015/06/the-new-urban-african-fashion-sanusi-lagos-presents-hip-street-wear-with-pushas-collection/ FIG 5 https://uk.pinterest.com/pin/317081629990037732/ FIG 54 http://www.magazinehorse.com/en/athleisure-being-sporty-has-dominated-the-streets/ FIG 6 https://uk.pinterest.com/pin/241998179952542118/ FIG 55 http://www.lowefactor.com/going-to-the-gym-or-nah-the-rise-of-athleisure/ FIG 7 https://uk.pinterest.com/pin/241998179952542113/ FIG 56 http://www.instylemag.com.au/article/fashion-news-trends-what-the-athleisure-trend-is-going-to-look-like-in-2017 FIG 8 https://uk.pinterest.com/pin/563512972099474174/ FIG 57 http://www.shortlist.com/style/fashion/kappa-to-relaunch-in-uk-with-classic-nineties-sportswear FIG 9 https://uk.pinterest.com/pin/574349758713968266/ FIG 58 http://www.welltodolondon.com/which-brands-will-be-the-rising-stars-of-athleisure-in-2016/ FIG 10 https://uk.pinterest.com/pin/474777985701208496/ FIG 59 https://uk.pinterest.com/pin/368591550739087804/ FIG 11 https://uk.pinterest.com/pin/218072806933183743/ FIG 60 https://uk.pinterest.com/pin/34269647145667576/ FIG 12 / FIG 67 https://uk.pinterest.com/pin/333618284871937554/ FIG 61 https://uk.pinterest.com/pin/481603753882276813/ FIG 13 https://uk.pinterest.com/pin/437271445052788365/ FIG 62 https://uk.pinterest.com/pin/608267493391628658/ FIG 14 https://uk.pinterest.com/pin/AYXjS0IPGNLEoAXKlwkMZ7akhA2-BQN25CRcoxMxlWotBbs7-Ct_kys/ FIG 63 http://www.stellamccartney.com/experience/en/adidas/ https://uk.pinterest.com/pin/69242912999051185/ FIG 64 http://about.nike.com/pages/our-ambition https://uk.pinterest.com/pin/225320787585680491/ FIG 65 https://uk.pinterest.com/pin/499758889874582779/ FIG 15 https://uk.pinterest.com/pin/639159372085945396/ FIG 66 http://uk.complex.com/sneakers/2014/04/why-track-suits-were-cooler-in-the-90s FIG 16 https://uk.pinterest.com/pin/200691727122510372/ FIG 58 http://rebrn.com/re/spring-uk-edition-1393633/ FIG 17 https://uk.pinterest.com/pin/Aar4NA0fU2Ezde3Df_fkLEKFXcWk39GJua5D6KaOcdQhGaTyVJkCJDM/ FIG 59 https://fashionphantasmagoria.wordpress.com/2015/08/23/lads-a-confusing-and-intimidating-subculture/ FIG 18 https://uk.pinterest.com/pin/441071357225941492/ FIG 19 https://uk.pinterest.com/pin/104005072623934578/ FIG 20 https://uk.pinterest.com/pin/497436721327076586/ FIG 21 https://uk.pinterest.com/pin/AYK6Uf-4RNvnlSpiLR7QNKrNBrRokdzmLIVzgvXMKPHkdkPTCbFeAEw/ FIG 22 http://indianexpress.com/article/lifestyle/fashion/adidas-to-launch-its-own-retail-store-in-2017/ FIG 23 http://www.adidas.co.uk/melbourne-tank-top/B45820.html FIG 24 http://www.adidas.co.uk/aeroknit-boxy-crop-top/BK2697.html FIG 25 http://www.adidas.co.uk/trefoil-sweatshirt/BK5916.html FIG 26 https://uk.pinterest.com/pin/546202261042777460/ FIG 27 http://www.adidas.co.uk/zx-flux-shoes/BB2260.html FIG 28 http://www.stellamccartney.com/gb/adidas-by-stella-mccartney/running-bottoms_cod34707158xc.html FIG 29 http://www.stellamccartney.com/gb/adidas_section FIG 30/31 http://www.stellamccartney.com/gb/adidas-by-stella-mccartney/running-topwear_cod34707414bf.html FIG 32 http://www.stellamccartney.com/gb/adidas-by-stella-mccartney/running-topwear_cod34708854jb.html FIG 33 http://www.stellamccartney.com/gb/adidas-by-stella-mccartney/studio-bottoms_cod34707144rh.html FIG 34 http://www.stellamccartney.com/gb/adidas-by-stella-mccartney/running-bottoms_cod34708763fb.html FIG 35 https://uk.pinterest.com/pin/166844361171443278/ FIG 36 https://uk.pinterest.com/pin/537335799267694321/ FIG 37 https://uk.pinterest.com/pin/537265430522901666/ FIG 38 https://uk.pinterest.com/pin/503769908296481538/ FIG 39 https://uk.pinterest.com/pin/431923420488579941/ FIG 40 https://uk.pinterest.com/pin/227994799864550088/ FIG 41 https://uk.pinterest.com/pin/301600506281292592/ FIG 42 https://uk.pinterest.com/pin/398498267012430121/ FIG 43 https://uk.pinterest.com/pin/559290847457624250/ FIG 44 https://uk.pinterest.com/pin/520939881876564201/ FIG 45 https://uk.pinterest.com/pin/332070172501172561/ FIG 46 https://uk.pinterest.com/pin/433401164114694440/ FIG 47 https://uk.pinterest.com/pin/558235316287127768/ FIG 48 https://uk.pinterest.com/pin/339247784405333117/ FIG 49 https://uk.pinterest.com/pin/571957221400275161/ FIG 50