FashioNica LLC

Founded by Nica Yusay, FashioNica LLC has transformed luxury shopping for environmentally conscious consumers. The e-commerce platform excels in curating, restoring, authenticating, and selling high-end vintage designer handbags at accessible prices. Since its establishment in 2014, FashioNica has aimed to redefine luxury fashion and retail, offering exclusivity and environmental responsibility. The company's mission is to revolutionize the luxury resale market, making the ownership of pre-loved luxury goods not only a smart economic choice but also a statement of style and sustainability. The e-commerce platform, enhanced by a dynamic social media presence, delivers a seamless and engaging shopping experience. It features entertaining and informative fashion content that aligns with the latest trends in designer handbags and the brand's community, nurturing a circle of informed, style-conscious consumers. Viewers have access to a vast array of videos and lookbooks that showcase rare and sought-after archival pieces. The brand began in 2014 as a social media entity on platforms like Instagram, YouTube, and later TikTok in 2020, where she shared content about women's fashion. As the brand evolved, she shifted her focus to designer handbags, using social media to market and sell authentic vintage designer handbags through various third-party platforms. Despite minimal profits due to the high margins of these platforms, she saved $15,000 from her corporate job to source bags that she loved, regardless of their popularity. Her impeccable taste and intuition for what people desired drove the demand for the bags on her social media accounts. Committed to her passion, she devoted all her time outside her 9-to-5 job as a Digital Marketing Brand Manager to making FashioNica a success. With support from her fiancé, she launched the online store www.shopfashionica.com in July 2021.