Concept Proposal Concept Proposal
The Body Shop is a hugely successful beauty brand that relates to my trend very well. The brand has always had a strong message of using raw and natural ingredients within their products aswell as using ethical practises in their buisness conduct. In addition, they have ebeen cruelty free since 1989.
Chosen Brand
I chose to do the retail experience concept (option2) as i belive this would be the best way to display the trend of natural and raw alternatives as well as create a new innovative idea for the brand. There will be use of natural materials in store. Plant wall window and glass screen at front. Use of wood and bamboo aswell as augmented reality showing the origin of products, what ingredients are used in a product on middle central pillar.
Concept Outline
Initial floor plan
Side wall view
Back wall view (beind pay desk)
Initial Side and back view
initial front view idea
initial perspective view
Perspex/glass screen at front of store
The trend is about all natural materials and alternatives therefore the audience would be young 20-30 year olds looking to change their lifestyle and live sustainably.
Trend consumer/ audience relationship