“Earth provides enough to satisfy every man’s needs but not every man’s greed” Mahatma Gandhi
Alternative living The rural shift of living in the outdoors will be created through the new buzz for using natural alternative materials to conserve our planet’s resources
Beauty
Natural beauty alternatives is a new found love for women of all ages as we push for new and natural solutions to better the environment and our bodies.
More fashion brands are finally branching out in terms of using new alternative materials in their clothing lines
fashion
Trim and Accessories
The V&A museum has recently cretaed a new exhibition that celebrates the use of natural materials in fashion inviting visitors to think about the materials and sources of clothing.
Exhibition: Fashion from nature
Materials and textures
A shift in using natural materials in architecture allows new and innovative designs for housing and structures. Bamboo has become a material used frequently in new projects and renovations also.
Architecture
The rise of millenials going vegan and plantbased has been tremendous in 2018 and has already increased in popularity at the start of 2019.
Lifestyle: Plant-based and Vegan Eating
mostly women aged 20-40
consumer profile
Influencers
EcoCult
EcoCult Alden Wicker is an american blogger who promotes sustainable and ethical fashion, non-toxic beauty, local and organic food, eco-friendly home design and conscious NYC events.
Likes
Thought is a natural clothing company with a simple philosophy—to design and make beautiful, timeless fashion while caring for our environment. They sell women’s and men’s organic cotton clothing, bamboo clothing and hemp clothing.
Thought: London fashion brand