Vm guidelines spring 2018

Page 1

V

I

S

U

A

L

MERCHANDISING G U I D E L I N E S

S P R I N G

2 0 1 8


TRENDS for SPRING 2018

FA S H ION DE N I M S DENIM IS GOING TO BE OUR NEW FAVORITE PRODUCT: WITH GREAT LOVE FOR THE RIGHT WASH AND CREATIVE SOLUTIONS FOR DETAILING WE BELIEVE THAT SET DENIM IS AN IMPORTANT PART OF OUR LOOK / -2-


TRENDS for SPRING 2018

-3-


TRENDS for SPRING 2018

PI NC H OF B LI NG GLITZ AND GLAMOUR / LACE AND LEATHER ARE CRUCIAL TO TRANSPORT A FESTIVE ROCK´N´ROLL LOOK /

-4-


TRENDS for SPRING 2018

I NTO TH E WI LD WILD ANIMALS AND TROPICAL FLOWERS TAKE OVER THE URBAN JUNGLE FOR THE UPCOMING SEASON /

-5-


TRENDS for SPRING 2018

N E W VOLU M E S THIS SEASON WE ARE GOING TO EXPLORE NEW VOLUMES ON HEMS AND SLEEVES: FLARES AND FLOUNCES ARE THE UBER TREND TO FOLLOW ESPECIALLY IN BLOUSES SET HAS SOME BEAUTIFUL NEW VOLUMES AND DETAILS ON OFFER / -6-


TRENDS for SPRING 2018

-7-


TRENDS for SPRING 2018

N E W S I LHOU E T TE S MIDI LENGTHS IN DRESSES / SKIRTS AND COATS CREATE A NEW ELONGATED SILHOUETTE FOR SPRING 18 /

-8-


TRENDS for SPRING 2018

-9-


TRENDS for SPRING 2018

PAT TE RN C L A S H THIS SEASON IS ALL ABOUT MIX AND MATCHING DIFFERENT PRINTS WITH EACH OTHER. BE CREATIVE IN YOUR COMBINATIONS FOR AN INTERESTING AND UNEXPECTED MIX /

- 10 -


TRENDS for SPRING 2018

- 11 -


TRENDS for SPRING 2018

B RIT C H IC CLASSIC FABRICS AND CHECKS PAIRED WITH STREET-COOLNESS ARE THE PERFECT MATCH FOR THE BRIT CHIC LOOK /

- 12 -


TRENDS for SPRING 2018

N E W TAI LORI NG UPDATING THE CLASSIC WAY OF TAILORING BY ADDING SPORTY & RELA XED TWISTS TO FABRICS / BOLD & FUN COLORS GIVE TAILORING A STREET STYLE INFUSION /

- 13 -


1ST DE LIVE RY

PARTY MOOD START OF THE SEASON WITH GREAT OPTIONS FOR GOING OUT / BUY NOW WEAR NOW IS IMPORTANT FOR SALES: OUTERWEAR AND KNITWEAR REFLECT DECEMBER PRE-CHRISTMAS HIGHLIGHTS AND A PINCH OF BLING / INTRODUCING FLOWER AND BUTTERFLY THEMED PRINTS /

- 14 -


KEYPIECES 1st Delivery SPRING 2018

JACKET 60607

T-SHIRT 61338

COAT 61077

faux fur leo: touch of rabbit fur,

slogan t-shirt “lover” on jersey /

coat with fitted shoulder / glen check

but eco+vegan / sporty cibbings

adds rock´n´roll touch to every

with contrasting red stripe / trendy

on cuff-hems / grey melange jersey

outfit /

knee length / set logo lining / red

lining /

contrast tapes for inside finishings /

LEATHER DRESS 60990

LEATHER SKIRT 61053

TUNIC

shirt dress in sheep leather /

draped leather skirt / referencing

butterfly print / viscose crêpe

soft silky touch / fringes /

trend of interesting details in

quality / silver eyelet rocks down

loose fit /

the volume and cut of a garment /

feminine style /

sheep leather /

JACKET 60881

DENIM 60627

LEATHER JACKET 60921

biker jacket in multicolor tweed fabric /

“idaho” fit in 100% cotton / addi-

“tate” leather jacket in lamb leather

patched with faux leather / leather

tional seams in front and re-opened

with tiger motif on back / flame motifs

is wadded and quilted for an authen-

side seams reference artisanal

on sleeves / motifs made with extra

tic biker look / raw hem edges /

workmanship /

small silver studs, all hand placed /


- 16 -


COLOR CARD 1st Delivery SPRING 2018

BLACK / 9990

GOJI BERRY / 3650

GREY / 9327

LIGHT BLUE / 5170

PRINTS BUTTERFLY / 0991

FLOR AL / 0991 / 0354

LEOPARD / 0739

- 17 -


MANNEQUINS 1st Delivery SPRING 2018

1

1 2

2 3

3

STYLING DETAILS

STYLING DETAILS

1. Add a hat to this look

1. Open the dress to show the Print T-Shirt underneath

2. As we are still early in season, completely

2. Tie a striped Longlseeve around the waist

put on the coat

3. Twig the jacket to highlight the ribbon detail on the

3. Think about ready to wear shoe options for your looks

- 18 -

skirt


MANNEQUINS 1st Delivery SPRING 2018

2

2

1

1 3

STYLING DETAILS

STYLING DETAILS

1. Tie a striped shirt around the waist

1. Tuck in the tunic

2. Please style belt as shown

2. Think about a perfect position of the mannequin to

3. Roll up the sleeves of the jacket to highlight the

highlight the tiger details on the back of the leather

butterfly print on the inside

jacket

- 19 -


HANGING 1st Delivery CAPSULE 1 - SPRING 2018

KEY ELEMENTS •

Brit Chic is the inspiration of the first capsule of Program 1

Typical elements of this sensibility are the checked pieces. Always pair them with red styles and be clever in evenly distributing them

Our costumer shopping in this capsule is looking for daytime outfits in an urban surrounding

The butterfly print gives this urban wardrobe a romantic jungle infusion

Think about highlighting certain details of key pieces: The padded jacket in front is reversible. Turn up the ends of the sleeves a bit to show this detail DID YOU KNOW? •

The padded jacket is reversible. Roll up the sleeves of the jacket once to highlight the print inside - 20 -


HANGING 1st Delivery CAPSULE 2 - SPRING 2018

KEY ELEMENTS •

The second capsule of P2 speaks a more rock´n´roll take on festive going out outfits

Pinch of bling elements on sleeves and leather help you to transport this message

Turn around the studded leather jacket to highlight the artwork in the back

The jungle takeover in this wardrobe comes from the floral print in two colorways and the leopard print

Show all your leopard prints in this presentation only as it ties back to the motive on the leather jacket

The only pops of red come from the flower print

Implement the pattern clash trend by pairing florals with stripes. This gives the wardrobe an interesting twist

- 21 -


ACCESSOIRES & ATTENTION TO DETAILS 1st Delivery SPRING 2018

LAYERING IN HANGING & DETAILS •

Belts emphasize our lifestyle brand and are a great way of showing costumers complete outfits. We can push for additional sales when correctly highlighted. Have them layered on a hanger over the matching pieces according to the look

Think of how to accentuate certain product details such as the fringes on the leather dress. Have it hanging as last option on your rail for a perfect visibility from the back

Leave the belt of the Tate opened to underline the coolness of this style

- 22 -


TABLE 1st Delivery SPRING 2018

KEY ELEMENTS •

Open the season with strong going out outfits on your table

Key elements of transporting this message are eye catching fabrics and patterns such as the leo print , silver and red leather

Pops of red are important to catch the costumer´s attention. Be clever in evenly distributing it on your table

Think about buy-now-wear now competences in matching colors. Knit is a great option to complement the presentation with commercial styles

- 23 -


2N D DE LIVE RY

JUNGLE TAKEOVER | COLORFUL PLANTS AND FLOWERS ANNOUNCING SPRINGTIME WITH A BOLD COLOR THEME OF GREEN, OR ANGE AND BLUE / NEW UNIFORM / SPORTY STREET ELEMENTS IN COMBINATION WITH FEMININE SILHOUETTES / MANY DECOR ATIVE ELEMENTS WITH EMBROIDERED BADGES / TIGER AND FLAMES AS A LEITMOTIF


KEYPIECES 2nd Delivery SPRING 2018

COAT 60807

TUNIC 62116

DRESS 61020

small bright check / viscose blend,

striped peplum tunic with eyelet

resembles a wrap dress with elas-

super comf y with elastane / sum-

embroidery / mix of floral and

tic waistband / drapey polyester /

mery touch, little embroidered bee

graphic elements / scallop edging /

exotic jungle print / lace incrusted

badge / slightly dropped shoulder /

100% cotton /

in shoulder par ts / lace trimming /

SKIRT 60951

KNIT CASHMERE BLEND 61239

LEATHER JACKET 60918

drawstring skir t with layered

statement fine knit jumper/ comes

“ringo” – cropped length / sheep

flounces / jungle print on drapey

in different colors and a different

leather / screen printed tiger / studs

polyester /

messages for each program /

placed by hand for every jacket/

JACKET 61507

SWEATER 60750

DENIM 60943

faux fur bomber jacket / super

elongated hoodie sweater with

used effect and destroys towards

sof t and light / jungle theme

fire spitting tiger printed on 100%

the hem / deeper and unbleached

embroidered badges / ribbing in

cotton in grey /

indigo hue / raw edges as though

contrasting stripes / jersey lining /

self-made or customized /


- 26 -


COLOR CARD 2nd Delivery SPRING 2018

NAV Y / 5728

BLACK / 9990

LIGHT BLUE / 0531

GREEN / 6402

OR ANGE / 2892

PRISTINE / 1030

PRINTS JUNGLE / 0673

FLOR AL / 0642

- 27 -


MANNEQUINS 2nd Delivery SPRING 2018

1

3 1

3

2

2

STYLING DETAILS

STYLING DETAILS

1. The new uniform gets a streetstyle touch when

1. Add a hat to this look

adding a print T-Shirt to the look

2. Twig the blouse to highlight the bow-detail on the

2. Don´t tuck in the hoodie. This new midi silhouette is a key trend for Spring 18

leather pants 3. Turn around the mannequin for a perfect visibility

3. Roll up sleeves once to highlight the contrasting

of the tiger motif

orange inside

- 28 -


MANNEQUINS 2nd Delivery SPRING 2018

1

2

1 2

3

STYLING DETAILS

STYLING DETAILS

1. As we are still early in season, completely put on the

1. Leave the shirt opened and style it inside the denim

jacket rather than styling it over the shoulders

as shown

2. Add a striped knit around the waist for a colorful

2. Avoid rolling up sleeves for a ready to wear feeling

touch

- 29 -


HANGING 2nd Delivery CAPSULE 1 - SPRING 2018

KEY ELEMENTS •

The inspiration for this capsule lies in an urban jungle theme with a sporty twist

You can transport this message by integrating following elements: jungle printed pieces and sporty jersey fabrics

Turn around the leather jacket in your front facing to highlight the tiger motif on the back

Pops of bold green will catch the costumer´s attention

Roll up the sleeve of the checked coat to show the orange detail inside

Denim and striped blouses help you to lighten up the presentation

As we ware still early in season think about layered outfits options in this wardrobe

- 30 -


HANGING 2nd Delivery CAPSULE 2 - SPRING 2018

KEY ELEMENTS •

Capsule two dresses a more playful and quirky costumer

The jungle takeover is more subtle in this wardrobe and comes from the flower print and animal badges

Integrate more flirty ruffles and feminine details in this capsule than in the first one

Implement the pattern clash trend by pairing print and stripes next to each other

Your faux fur jacket is the perfect pieces to transport the deliveries message. Have it in your front facing to highlight the colorful animal badges

The special hem and details on the denim perfectly shows when displaying it in the front facing

Tie back to the color palette of the flower print and show your orange pieces in this capsule only - 31 -


ATTENTION TO DETAILS 2nd Delivery SPRING 2018

PRESENTATION •

Think of how to accentuate certain product details such as the contrasting orange detail on the inside of the sleeves. Roll them up once for a perfect visibility of this detail

- 32 -


TABLE 2nd Delivery SPRING 2018

KEY ELEMENTS •

Take your costumers to the urban jungle with your P2 table

Key elements of this message are the jungle printed pieces and sportive jersey fabrics

Use the jungle print as reference for the fresh color palette on your table

Display two outfit alternatives, one using a skirt and the other one with a denim

The lower level is a great option to highlight product details such as the pleated bell sleeve on the navy knit and the studs on the denim

Colorful statement knits are a perfect choice for your competences

- 33 -


3RD DE LIVE RY

ROUGH ROMANCE / ROMANTIC FEMININITY PAIRED WITH ROCK ‘N ROLL ATTITUDE / DELICATE FABRICS CLASH WITH TOUGH WORKWEAR / HAPPY SPRING COLOR THEME IN KHAKI, PINK AND ECRU / LEO PRINT IN BRIGHT FUCHSIA OR NATUR AL TONES STANDS FOR TOUGHNESS / COLORFUL MILLEFLEURS INSPIRES A HIPPIE FEELING / STRONG FOCUS ON WASHED COTTON PRESENTED IN A NEW FEMININE WAY


KEYPIECES 3rd Delivery SPRING 2018

TOP 61050

JACKET 61532

DENIM 60922

leo print on viscose crêpe / stand up

rock´n´roll infusion on classic style /

“idaho” fit, 100% cotton / fade-out

collar with deep slit in centre front /

raw edges / tough silver fastenings /

denim with destroy effect /

great evening option /

grey mélange jersey lining for highest comfort /

SKIRT 60916

JACKET 61533

DRESS 61514

skirt with fringes and buckles /

fusion of workwear with femininity /

tunic dress with new sleeve con-

decorative studs and visible metal

washed cotton with peplum / patch

struction creating a wide volume

zip on centre front / ultra soft lamb

pockets and rough topstitching /

around the elbow / viscose silk /

leather /

hawk badge /

BLOUSE 62342

BLOUSE 61518

KNIT 61152

boxy cropped fit / menswear in-

sheer viscose chiffon / small

100% cashmere heavy knit in signal

spired crisp poplin / small collar and

gatherings underneath the yoke /

pink with red / super soft touch /

patch pockets / invisible zip in the

bright natural color way of

back / wide pleated bell sleeve /

leo print /


- 36 -


COLOR CARD 3rd Delivery SPRING 2018

BLACK / 9990

GREY / 9500

LIGHT BLUE / 5048

FUCHSIA / 3422

KHAKI / 6730

ROSE / 0401

PRINTS LEOPARD / 0336 / 0109

MILLEFLEURS / 0993

- 37 -


MANNEQUINS 3rd Delivery SPRING 2018

1

3

2

2 1

STYLING DETAILS

STYLING DETAILS

1. Moving on in season start placing the jackets on

1. Tuck in the top

the shoulders

2. Tie a striped shirt loosely around the waist for a

2. Tie T-shirt in a knot in front as shown

transitional feel

3. Turn around the mannequin to perfectly highlight the artwork on the back

- 38 -


MANNEQUINS 3rd Delivery SPRING 2018

1

3 2

4 2

1

STYLING DETAILS

STYLING DETAILS

1. Twig the sweater a bit on the waist

1. Add a hat to this look

2. Open the zipper to show the print blouse underneath

2. A studded belt will give the outfit a rock´n´roll infusion 3. Implement the pattern clash by mixing the printed blouse with stripes 4. Moving on in season you can roll up the sleeves. This look gives the costumer a perfect going out option

- 39 -


HANGING 3rd Delivery CAPSULE 1 - SPRING 2018

KEY ELEMENTS •

Tough workwear inspired pieces in washed cotton give this wardrobe a casual and layed back vibe

Highlight of this capsule is the olive jacket with sequin hawk badge. Turn it around for a perfect visibility of this detail

Denim helps you to transport the casual feel of this presentation

The leopard print comes in two colorways. Show both versions of it in this capsule only

- 40 -


HANGING 3rd Delivery CAPSULE 2 - SPRING 2018

KEY ELEMENTS •

The inspiration of the second capsule lies in a rough romanctic sensibility

You can achieve this message when pairing feminine and flirty styles with rough fabrics such as tweed and leather

Show all of your millefleurs styles in this hanging only

Hang the print next to stripes for an interesting pattern clash

Enhance the bright fuchsia in the print and keep pink in this wardrobe only

- 41 -


TABLE 3rd Delivery SPRING 2018

KEY ELEMENTS •

Show two outfits in a mix´n´match presentation on both upper levels of the table

Moving on in season think of less heavy and more airy fabrics for your outfits

Integrate one leopard printed piece which ties back to the print story of P6

Washed out cotton in khaki will give the table a layed back vibe

Band T-Shirts are the perfect buy now wear now competence options. They give the presentation a rock´n´roll infusion

- 42 -


NOTES for SPRING 2018

- 43 -



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.