Here’s where it all begins
Time to get practical. This year there are 366 days for revolutionary action and we’re here to help you make the most of them.
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Love is in the air. Let’s take it slow. Commit to a long-term relationship with your clothes. Wear things more and cherish each piece. The more we love our clothes, the more we care for them, and the longer they last. Take this time to share a love story about an item of clothing that means a lot to you. 16
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A sale can be a great time to purchase something you really love at a more affordable price but how many times do we buy something just because it’s cheap? Avoid the temptation of a bargain by planning ahead. Ask yourself ‘will I wear this 30 times or more?’ If the answer is no, it may not be worth the cost.
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15 Fashion Revolution cofounder Carry Somers sets sail on her journey from the Galapagos Islands to Easter Island to highlight the impact our clothing has on the oceans, the environment and on climate change.
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USA: Human Trafficking Awareness Day
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World Day for Safety and Health at Work
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Two weeks to go. Have you signed the Fashion Revolution Manifesto? fashionrevolution.org/manifesto Anything you think we missed? Your suggestions here...
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Brazil: National Day to Combat Slave Labour
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International Day of Happiness
How happy are your clothes? View our handy care guide here: bit.ly/2Klx6Jf
21 International Day of Forests.
Our voices are being heard and getting louder every year. Ask your favourite brands to show that they care about the people in their supply chains. Your questions matter.
Definition, Freedom of Association: Freedom of association means that any person is free to join with other people, for example, as a trade union, to defend their rights. Freedom of association is a fundamental human right enshrined in the constitutions and laws of many countries all over the world.
I asked....
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Anniversary of Triangle Shirtwaist Fire (105 years) On this day in 1911, 146 garment workers died in the fire that swept through the Triangle Shirtwaist Factory in New York. Today we remember those workers in the hope that such disasters are never allowed to happen again.
This week we host our annual question time panel at the V&A in London, UK. Any burning questions? Write one down, take a picture, tweet it out. Use the hashtags #fqt #fashionrevolution My question is...
#fqt #366daysofrevolution
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Fashion Transparency Index Launches Today
How did your favourite brands score? The Fashion Transparency Index, published today, ranks the biggest global fashion brands according to how much information they disclose about their supply chains. Find out more at fashionrevolution. org/transparency.
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Search ‘thrift flip’ on YouTube for some inspiration on how you can repurpose your old items and see wornagain.co.uk for what lies ahead in textile recycling. 18 19
It’s Fashion Question Time
World Water Day
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Earth Day
Fashion’s impact on the earth is staggering. 80% of all clothing ends up being burnt or in landfill. Whether we are a citizen, a brand or a policy maker, we must take responsibility for what we are making, buying and throwing away. We need to encourage and support new systems to change the way we think about our clothes, from the raw materials to the waste on the cutting room floor and the bulging excesses in our wardrobes. The most sustainable clothes are the ones you are wearing right now. Help change the culture and spread the word that #lovedclotheslast
21 World Day for Cultural Diversity. Read Zine 4: Fashion, Craft Revolution.
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International Biodiversity Day
An estimated 16% of all insecticide use is in conventional cotton cultivation. By destroying the valuable insects in cotton crops, their fundamental role in their ecosystems goes unfulfilled. Buying GOTS certified organic or Fairtrade certified cotton is one way to reduce this impact but diversifying your wardrobe can help too. Hemp and linen both require less water and pesticides than cotton to grow. 23 24 25 109th Session of the International Labour Conference runs until June 5th 26
The anniversary of Rana Plaza factory collapse. On this day, 24 April 2013, over 1,100 garment workers were killed when the Rana Plaza factory building collapsed. These people were making our clothes. On this day we remember them. On this day we hold brands accountable. On this day we ask #whomademyclothes.
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Nazma Akter, Founder of AWAJ Foundation, Trade Union Leader
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One week to go: Be curious about your clothes. Look at the stitching and the finishing. Think about the human hands that have touched each garment. And the human cost of an industry that values profit above all else.
I upcycled...
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Plan a clothing swap, write to your policymaker, donate to a good cause?
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extra day to make a difference 29 One What will you do this leap year?
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Fashion uses a lot of water. Some materials are more efficient than others when it comes to water consumption. See our thirsty fabrics guide for more info: bit.ly/2Klx6Jf
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Photo by Madeleine Alizadeh
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Challenge yourself to upcycle something you no longer wear. What is the item? Write about it here…
It’s Carnival! We all love a party but the rivers and oceans do not appreciate our festive glitter. Look for alternatives to make your costume shine in all the right ways.
This is as good a day as any to ask #whomademyclothes? The right to work in safety without fear for your life is a human right, as stated in the Universal Declaration of Human Rights. Keep track of the latest news on garment worker safety in Bangladesh and beyond with labourbehindthelabel.org
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Brazil: Carnival
Photo by Ghassani Muzakki Sabila
Within the garment industry, workers are sometimes lured overseas by fraudulent employment promises and coerced to work for little or no remuneration, often under threat of punishment. Ensuring a transparent supply chain is paramount to preventing slavery. Find out more: stopthetraffik.org, humantraffickingcenter.org
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Follow her journey on this all female voyage at www.exxpedition.com
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May
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SALE SEASON Note to self: Think before I shop.
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International Women’s Day The women, mothers and daughters who make our clothes are systematically underpaid, harrassed, discriminated against and routinely separated from their families in order to earn a living. Remember them as you ask #whomademyclothes?
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April
Zero Discrimination Day
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Check back in a couple of months to see how it’s going
March
Nora Vehling, Fashion Revolution Germany by Cherie Birkner
New Years Day
US & CA: Black History Month - Take some time to read about how the history of colonial exploitation shaped the global clothing industry and still affects the way fashion works today. We’ve compiled a list of recommended reading over on the blog. fashionrevolution.org/blog
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Set some My new year’s fashion resolution is… intentions for the year by making a fashion #366daysofrevolution resolution. 1
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Use each day wisely and mindfully. Remember to stay curious. Find out what’s behind the clothes you wear. Use this planner to do something to make positive change.
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February
Photo by Cherie Birkner
Fashion Revolution is so much more than one week in April. We can make a difference every day in the choices we make and the conversations we have. Every action creates a lasting impact on the fashion industry and the lives of those working in it.
The countdown is on to Fashion Revolution Week. Take a look at our action kits for ways to get involved. Host a clothes swap, organise a film screening, plan a Haulternative and send us your Love Story. Add your event to the map on our website and remember, your voice matters. Visit fashionrevolution.org/get-involved.
Copyright © Fashion Revolution CIC 2020
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July
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1 Plastic Free July starts. Acrylic, polyester and nylon are all forms of plastic so check clothing tags if you’re avoiding.
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5 World Environment Day
Did you know: Extending the life of your clothing by nine months would reduce carbon, waste and water footprints by 20-30%. That’s huge. Think about the clothes you already own and could make more use of. Our YouTube how-tos show ways to make your clothes last longer. 6 7
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World Oceans Day
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World Day of Cooperatives
Definition: Worker’s Cooperative A cooperative is an organisation where all workers take part-ownership in decision making, or are able to elect decision makers within the organisation, and many operate under collective wealth ownership. Cooperatives allow democratic control and often prioritise human development and social justice within the workplace.
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15 International Craft Day. Halloween is approaching fast. Polish your craft skills and make a costume that is both stylish and planet-friendly. Check the blog for tips.
9 COP26 UN Climate Conference is expected to start
What books are on your list? Jot them down here: title
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World Day Against Child Labour
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Ask brands #whomademyclothes and demand they tell us what they’re doing to eradicate child labour from their supply chains.
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A day for giving. Your contributions help keep this global fashion revolution alive and kicking. If you’re in the UK, text FASHION to 70085 to donate £5 to Fashion Revolution. (This costs £5 plus a std rate msg). If you’re outside of the UK, head to fashionrevolution.org/donate to see how you can support the movement.
Did you know that fabrics such as rayon or viscose are often made from century-old trees from endangered rainforests. The processes used to make these fabrics can be biologically devastating. Visit canopyplanet.org to learn more.
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World Refugee Day
The vulnerability of refugees desperate to earn a living opens them up to exploitation by employers. This is why we need greater transparency. With access to information about where clothes are made, brands and suppliers can be held to account for how workers are treated. 21 22 23 24 25
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how’s that resolution going?
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How to recycle it How to mend it
China: Singles Day Carbon emissions attributable to clothing purchased on November 11, 2016, stood at 258,000 tonnes. To offset these emissions, we would have to plant 2.58 million trees. Think before you buy. Is it worth the cost to our planet?
USA & CA: Labour Day
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Point #2 in the Fashion Revolution Manifesto: Fashion provides fair and equal pay. It enriches the livelihood of everyone working across the industry, from farm to shop floor. Fashion lifts people out of poverty, creates thriving societies and fulfils aspiration.
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have been used, such as cotton or polyester. What it won’t tell you is where in the world that cotton was
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woven, or where it was dyed and printed. It won’t tell you
29 2019’s Earth Overshoot Day. How did we do this year? #MoveTheDate, www.overshootday.org
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Back to School
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It’s estimated that in the UK alone, 39 million adults and children wear uniforms and branded workwear, of which only 10% is reused or recycled. If your school or workplace doesn’t currently provide one, organise a uniform take-back scheme to keep those blazers and shirts in circulation longer.
Point #1 in the Fashion Revolution Manifesto: Fashion provides dignified work, from conception to creation to catwalk. It does not enslave, endanger, exploit, overwork, harass, abuse or discriminate against anyone. Fashion liberates worker and wearer and empowers everyone to stand up for their rights. Make your voice heard, sign the manifesto here: fashionrevolution.org/manifesto 31
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were stitched together. It will also tell you what materials
farmed, where the fibres were spun, where the yarn was
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was ‘made’. This is usually where all the components
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Is it vegan?
where the zips, buttons, beading or other features came from either. It won’t tell you, but you can ask.
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International Day for the Elimination of Violence Against Women.
Fair Wear Foundation reports that almost 60% of surveyed garment workers in Bangladesh have experienced harassment, verbal abuse or physical abuse. We have the power to change that. Ask brands #whomademyclothes and demand to know what they are doing to prevent violence in their supply chain.
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Human Rights Day
Point #3 in the Fashion Revolution Manifesto: Fashion gives people a voice, making it possible to speak up without fear, join together in unity without repression and negotiate for better conditions at work and across communities. Read more and sign the manifesto at fashionrevolution.org/manifesto 11 12 13
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UK: Christmas Jumper Day One in four Christmas jumpers were worn once and discarded last year. Encourage others to rewear last year’s jumper, buy second-hand or propose an office swap.
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Sale Season: Ask why? How many times do we buy just because we can, because it’s so cheap? But if something seems impossibly cheap, a bargain too good to be true, it probably is. Question ‘why?’.
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Anniversary of Tazreen Factory Fire (8 years)
On the 24th of November, 2012, a fire broke out at a garment factory in Bangladesh. At least 117 people were killed in the fire, and over 200 were injured, making it the deadliest factory fire in the nation’s history. The disaster prompted numerous proposed reforms in workers’ rights and safety laws. However, in the Garment Worker Diaries, 40% of respondents in Bangladesh reported seeing a fire break out in their current factories at some point during their employment. 25 26 27 Black Friday
Buy nothing day
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Don’t let Halloween be a single use polyester nightmare. Visit our blog for tips on fancy dress that’s not too frightful. fashionrevolution.org/blog
agricultural practices and pollution cause soil degradation and erosion. We need soil for basic survival. It is important to protect it.
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WHEN IT COMES AND TO WEARING OUR ACTIONS CAN CHANGE EVERYTHING
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Its carbon footprint
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Look at the label
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Your label will tell you in which country your clothing
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World Day against Trafficking in Persons
International Day for the Eradication of Poverty
18 UK: Anti-Slavery Day, EU: Anti Trafficking Day learn more at freedomunited.org #tradefairlivefair
Where the raw materials are from
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Photo by Anchal Project
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Photo by Siblings Army
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WHAT DO YOU WANT TO SEE ON YOUR CLOTHING LABEL?
Garments are the second highest at-risk product category for modern slavery. Take a minute to write to your policymaker or a brand you love and ask for stricter regulations and policies on the slavery in supply chains. We have a handy template over on the website.
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International Day for the Abolition of Slavery
TO CHANGE THE SYSTEM, WE MUST CHANGE CULTURE IT THE THRIVES ON . WE MUST BEGIN WITH OURSELVES . ACTIONS INDIVIDUAL ON A COLLECTIVE SCALE
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...to a party
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5 World Habitat Day
International Day of Charity
Brazil: National Amazon Day
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Prepare: Rather than buying one-time garments, buying second-hand, renting, or swapping with friends can save money and prevent clothes from going to landfill. Find Haulternative and How to Swish guides on our website.
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Beware: Single-use summer outfits. According to the charity Barnardo’s, British consumers spent £2.7 billion on approximately 50 million summer outfits intended to be worn only once, for a wedding, holiday or festival. What a waste.
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UK, IE, NL: Black History Month
November
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Now is a great time to catch up on some reading. Here are a few of our current favourites: The Conscious Closet by Elizabeth L Cline (Plume); Slave to Fashion by Safia Minney (New Internationalist); Rise & Resist – How to Change the World by Clare Press (Melbourne University Press).
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At this time of year, it can be hard to ignore the pressure to buy. If you plan on giving gifts, ask your friends and family what it is they really want and think about how long that item will last. Remember, there is always the option to #makesmthng. Visit www.makesmthng.org to find alternative ways to show you care.
Photo by näs.pt
Washing synthetic clothing releases millions of plastic microfibres into the water streams, polluting the oceans and the life within it. Avoid synthetic fibres where possible and take a look at our care guide for tips to lessen the impact of the items you already own: bit.ly/2Klx6Jf
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August
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Photo by Eve Walton-Healey
June
We made it! Thanks for your dedication to a whole year of fashion revolution. We’d love to hear how it went. What was the most rewarding thing you did? What was the most challenging? Did you stick to your resolution? What’s your resolution for 2021?
Our 366 days are over but that doesn’t mean we’ll stop here. With this planner, we hope we provided you with the tools to not only make real changes but to have inspired you to be curious, find out and do something.
Let’s wrap it up Keep in touch @fash_rev fashionrevolution.org