HOW TO HOST AN EVENT Your guide to getting involved in Fashion Revolution Week 2020
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We are Fashion Revolution. We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers, trade unions and fashion lovers. We are the industry and we are the public. We are world citizens. We are you.
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1 mobilisation: social mobilisation seeks to facilitate change by encouraging and enabling a significant number of people to engage in interrelated and complementary efforts.
advocacy: advocacy in all its forms seeks to ensure that people, particularly those who are most vulnerable in society, are able to: 2
1. Have their voice heard on issues that are important to them. 2. Defend and safeguard their rights. 3. Have their views and wishes genuinely considered when decisions are being made about their lives.
systemic: relating to an entire system, as opposed to a particular part. 3
We campaign for a clean, safe, fair, transparent and accountable fashion industry. We do this through research, education, collaboration, mobilisation1 and advocacy2. The issues in the fashion industry never fall on any single person, brand, or company. That’s why we focus on using our voices to transform the entire system. With systemic3 and structural change, the fashion industry can lift millions of people out of poverty and provide them with decent and dignified livelihoods. It can conserve and restore our living planet. It can bring people together and be a great source of joy, creativity and expression for individuals and communities. We believe in a global fashion industry that conserves and restores the environment and values people over growth and profit.
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photo: @sustainablefashionmatterz
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Photo: Munir Uz Zaman/AFP/Getty Images
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Fashion Revolution week happens every year in the week surrounding the 24th of April. This date is the anniversary of the 2013 Rana Plaza collapse. Rana Plaza, a building in Bangladesh, housed a number of garment factories, employing around 5,000 people. The people in this building were manufacturing clothing for many of the biggest global fashion brands. @fash_rev
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Over 1,100 people died in the collapse and another 2,500 were injured, making it the fourth largest industrial disaster in history. The victims were mostly young women. To read more about the Rana Plaza disaster and the formation of the Fashion Revolution movement, visit our website: www.fashionrevolution.org org
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The logistics Begin by securing a space if you’re planning an event in your school or workplace, aim to host the event there. If you need to find space in your community, look for free venues like community clubs, or reach out to coworking and event spaces and find out if they’ll donate their space for the cause. If you’re partnering with an event space, such as a gallery, theatre venue, coworking space, or brand, ensure you talk about clear guidelines and expectations in advance.
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Use printed resources to make the event interactive. You can print out our ‘Who Made My Clothes?’, and ‘What’s in My Clothes?’ signs to encourage people to take pictures at the event and share them digitally. If you’re able to print out other resources as well, consider our Manifesto, postcard templates, or our campaign posters.
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How to promote your event Make sure you leave enough time to generate interest in your event. Try to begin advertising the event at least 3 weeks before it takes place. Upload your event on the Fashion Revolution global events map, to help people in your town or city find the event. You can also use a 3rd party ticketing platform like EventBrite to help manage ticket sales and attendees. Promote your event on social media to help spread the word.
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You can use the Fashion Revolution logo to brand your event, but make sure you follow our brand guidelines. If the event is in partnership with other organisations (such as an event space), make sure you follow directions on how to use the Fashion Revolution logo on page 15 of our brand guidelines. You can also find Fashion Revolution Week 2020 social media assets here. When sharing your event on social media, include the hashtags #FashionRevolution, #WhoMadeMyClothes? and #WhatsInMyClothes? to help it spread.
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photo: Athina Korda
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Fundraising: Fashion Revolution is a charity and nonprofit organisation. Everything that we do to work for a fair fashion industry is made possible by grants & donations from people like you. Where possible, we encourage events to be made free to attend, so these remain accessible to all attendees. If you’re hosting a free event, you can give attendees the option to donate to Fashion Revolution as a way to fundraise for our activities.
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You can print and use this envelope template to collect donations at your event. You can also collect donations in advance by creating a ‘donation-optional’ ticket price on EventBrite. We ask that if you are using our resources to host a ticketed event (including our logo, this events guide, our branding and our digital assets) you donate some or all of the proceeds to Fashion Revolution. After your event, you can donate your funds raised here and use the reference FRW2020. fashionrevolution.org
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In the UK, event attendes can donate to us via text... Text ‘FASHION’ followed by the amount of your choosing (up to £20) to 70085. e.g FASHION5 to donate £5. Please note, you will be charged your donation amount plus your standard network charge.
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What kind of events take place during Fashion Revolution week? Fashion Revolution Week is about bringing people together to be curious, find out, and do something. In 2019, we saw over 1800 events take place in more than 60 countries around the world. If you want to support or volunteer at an event, get in touch with your country team here. The opportunities are endless, but we’ve put together a short list of some of our favourite event ideas and activities.
photo: Bibith Joy
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Host a film screening
Feature Length Films • The True Cost (2015) • River Blue (2017)
Film screenings are a great way to educate your community, school, workplace, or peers about the realities of the fashion industry. We’ve shortlisted a few of the most eye-opening movies and documentaries on the fashion industry on the right. Film screenings are also a great opportunity to include more interactive elements, like a ‘Who Made My Clothes?’ photobooth, or a panel discussion with local experts.
• Made In Bangladesh (2019) • The Price of Free (2018) • The Machinists (2013) • Clothes to Die for (2014) Short Films • Who Made My Clothes? (2018) • Unravel (2012) • Two Euro T-Shirt (2015) • Tears in the Fabric (2014) • La Libertad (2017) • Catwalk to Creation (2019) • Frontline Fashion (2019) • Made in Mexico (2019)
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Host a roundtable conversation or panel discussion Panel discussion, talks and roundtables are a great way to educate people about the issues in the fashion industry through interactive talks and presentations. Begin by choosing a theme or topic. If you need some inspiration, take a look at our 4 themes for Fashion Revolution Week 2020.
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Reach out to local experts who are addressing the topic, such as journalists, authors, designers or academics. For a panel discussion, it’s a great idea to have a chair, who will research the panelists and plan questions in advance. Begin by having panelists introduce themselves and their work. Consider questions that the panelists may have varying viewpoints on, and take audience questions at the end. Roundtable discussions can be more casual, and have fewer attendees than a panel discussion so that everyone can contribute. Try using a talking stick to help keep order.
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Hold a march or public demonstration
Then march your signs down a predetermined route and share your movement on social media Sometimes the best way to make along the way. a statement about an issue is to take to the streets! Don’t think of For more ideas, check out this this action as a targeted protest, article about Fashion Revolution but an awareness-raising Germany’s Fashion Revolution demonstration around the Move. And visit Sustainable problems in the fashion industry. Fashion Matterz. Beforehand, get together with friend to create informative and inspiring posters. Choose a location, like a busy retail shopping street or public space, and spread the word. On the day, speak to your crowd or group and invite others to give speeches too.
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If you aren’t quite ready to organise a march, consider getting together with friends and creating some fashion related signs for a climate march already taking place. You could even use our ‘What’s In My Clothes’ posters.
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Organise a public stunt Do you have an idea for a stunt that can educate the public about Fashion Revolution and the issues in the clothing industry? These stunts can be formulated from anything, but we’ve created a list of past stunts to get you started: • In 2015, our Fashion Revolution Germany team created a public experiment to highlight the high cost of cheap clothes. • The Craftivist Collective has created a guide to making a mini fashion statement to leave in the pocket of a garment in a shop. • Many groups have organised alternative catwalk shows, featuring upcycled clothes or thrifted garments.
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Put on an exhibition If you’re part of a making community, or you know people who are creating art and fashion in support of a fair fashion industry, why not host an exhibition to show off the creativity? For inspiration, check out The Walk-Through, an exhibition hosted by Fashion Revolution Philippines in 2019. You can view the Exhibition guide here. Fashion Revolution Vietnam also hosted an exhibition at the Vietnam Women’s Museum in 2019. We have also seen brilliant examples of single installations, like this one by Laura Francios of the Fashion Revolution Singapore team. Use the exhibition space as an opportunity to host additional events during the display, such as a panel discussion within the exhibition.
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Hold a creative workshop If you specialise in making, or you’re a designer or artisan, consider hosting a making event or workshop for Fashion Revolution Week.
A Stitch n’ Bitch is a cross between a roundtable discussion and a mending circle, where attendees bring their own sewing and mending projects to work on and take part in a guided conversation.
A Mending Station invites the public to bring in their torn and worn clothes and has sewers and makers on-hand to patch, darn, stitch and repair. An Upcycling Workshop can unfold in many different ways, but usually involves turning discarded clothes or offcuts and scraps into new forms of clothing and accessories. @fash_rev
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Host a clothes swap It’s time to show the world the power of the clothes swap. The Great Fashion Revolution Clothes Swap is mobilising hundreds of clothing swaps around the world. If you want to host a swap, find our full guide to Clothes Swaps here.
photo: Ruth Macgilp
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Other ways to get involved
Get involved Our citizens Get involved guide is your complete roadmap to taking part in Fashion Revolution Week 2020.
Attend an event During Fashion Revolution Week (20-26 April), thousands of events take place from fashion revolutionaries around the world. Find one near you.
Get involved in your workplace If you work in the clothing and textiles industry, why not start making changes with the people around you?
Brands & Retailers Brands and retailers can get involved with Fashion Revolution Week by sharing information about their supply chains.
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Try a ‘Haulternative’ Fashion isn’t just about consuming more stuff. Check out our guide of ‘haulternatives’ to change the way we buy, make and use our clothes.
Get involved in your school If you’re an educator, or a university student, learn how you can engage your students and peers during Fashion Revolution Week.
Spread the word Use your voice to invite others to join you in taking part in Fashion Revolution Week. Find our social media assets, posters and campaign materials here.
Read up Educate yourself on the issues and get inspired by new ways to help create change.
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If you found this resource useful, please consider making a small donation of ÂŁ5/$5/â‚Ź5 to help us keep going. This publication was produced with the financial support of the European Union. Its contents are the sole responsibility of Fashion Revolution and do not necessarily reflect the views of the European Union.