[English] Get Involved Guide 2021: Producers

GET INVOLVED GUIDE: FARMERS, PRODUCERS & FACTORIES Your guide to getting involved in Fashion Revolution Week 2021

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Contents Introduction

# I Ma

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Social media Translation

Tell your story Blog

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We are Fashion Revolution.

We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers, trade unions and fashion lovers. We are the industry and we are the public.

We are world citizens.

We are you.

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Rights, Relationships And Revolution Human rights and the rights of nature are interconnected and interdependent, yet the fashion industry takes too much from nature, and exploits its people.

We cannot continue to extract dwindling resources from an already stressed natural world, pollute our land and our oceans, fall far short of climate change targets and dump our waste on the shoulders of countries we have culturally depleted. Nor can we continue to allow big business to profit whilst supply chain workers struggle to live in dignity.

At Fashion Revolution, we believe we need a radical shift in our relationships – with each other, with our clothes, within fashion supply chains and with the natural world. We need this revolution for our own prosperity and wellbeing, and for the health of our earth and our oceans. Now is the time for a fashion revolution. This Fashion Revolution Week, we are bringing people together from across our community, amplifying unheard and marginalised voices, and working together to explore interconnected solutions.

To learn more about the history of Fashion Revolution Week and the issues we’re campaigning on in 2021, click here.

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Tell us: s e h t o l C r u o Y e d a #IM

Fashion Revolution Week is about hearing the stories of YOU – the makers, producers, artisans, factory workers, dyers, spinners, weavers and farmers.

To date, millions have asked #WhoMadeMyClothes? and Fashion Revolution Week has helped to shine a light on the stories of thousands of people in the fashion supply chain.

Use this guide to share your story with consumers around the world.

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Action: Tell the people around the world ‘I Made Your Clothes’.

Take a photo of yourself and share it on social media (Facebook, Twitter, Instagram, etc).

You can download and print an ‘I Made Your Clothes’ poster to hold for your Fashion Revolution photo. You’ll also find posters saying ‘I made your bag/belt/hat/jewellery/ scarf/shoes’.

GET POSTERS GET POSTERS IN OTHER LANGUAGES When you post your images on social media, tell the world who you are, what you do, include the hashtag #IMadeYourClothes and tag @fash_rev.

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Suggested message: My name is in

and #IMadeYourClothes [country] at

[farm /

factory / cooperative / etc]. I made your [clothes / shoes / bags / etc] for

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[brand(s)].

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Action: Say it in your language!

We are inviting all producers to translate “I Made Your Clothes� into your national languages, indigenous languages and local dialects, because we want to hear you in your own words.

You can write, paint, sew or embroider a poster, or use the downloadable font on the website here, and then post a photograph of you and your fellow producers holding it on social media.

Use the hashtag #IMadeYourClothes so we can find your posts, and create the hashtag in your own language.

Translation @openplanstyle

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Tell your

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stor y

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Action: write a

Blog

article

We are looking for personal stories and a real insight into the lives of farmers, factory workers homeworkers and artisans, including their motivation for doing the work and their dreams for the future. Send us your story for the Fashion Revolution blog. Tell us: • Who you are • Where you live and work • Which brands you produce for (if known) • Your job function • What part of your job you enjoy the most • Any challenges you face in the workplace or barriers to decent work and decent pay • What you want the people who wear the clothes you make to know about you Blog posts should be 700-1200 words and include images of yourself (with our #IMadeYourClothes posters). You can also gather these stories on behalf of a producer group you represent.

Text & images can be added into our Open Folder here.

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An inside look at an all female weaving cooperative in Kenya Dorcas Ndinda Meet Dorcas Ndinda, aged 48, a part time farmer and green grocer, and the leader of her village weavers’ cooperative.

When I am leading a project and it is flourishing and the lives of the members are positively impacted, I am happy. Weaving, as well, makes me happy, especially when I look back and see how much my family and I relied on the income from the sales of baskets that I wove.

READ MORE

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Action: make a

Video

We are looking for interviews and stories from the people who make our clothes. You can create a simple video with your camera phone (or any other filming device) and tell us about yourself and the work that you do in the industry. Send us your film for the Fashion Revolution YouTube channel.

In the video, answer the following questions: • What is your name?

• Where do you live (country)?

• Which brands do you produce for (if known)?

• What is your job function?

• What part of your job you enjoy the most?

• What challenges do you face in your job?

• What do you want the people who wear the clothes you make to know about you?

Be sure to hold one of our #IMadeYourClothes posters in the film.

Videos can be sent to our Open Folder here.

EXAMPLE

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EXAMPLE

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TECHNICAL TIPS: • Use a plain backdrop, • Or film in your factory or place of work • Make sure the audio is clear • If the language is not in English, add subtitles • Video length should be 2 - 6 mins

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Other ways to get involved

Brands Get Involved Guide

Find your country

If you’re a brand, discover more in-depth ways to get involved and share the stories of your producers and suppliers.

Join your local Fashion Revolution team or group here and support your local Fashion Revolution Week campaign.

Spread the word

Trade Union Get Involved Guide

Invite others to join you in taking part in Fashion Revolution Week.

Find our social media assets, posters and campaign materials here.

If you’re a unionised producer or trade union organiser, check out our Get Involved guide for Trade Unions and unite your campaign with Fashion Revolution Week.

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This guide was created in partnership with WFTO. WFTO is the global community and verifier of social enterprises that fully practice Fair Trade. the global community of Fair Trade enterprises.

Learn more at fashionrevolution.org wfto.com LEARN MORE