GET INVOLVED GUIDE: BRANDS, RETAILERS, WHOLESALERS & DISTRIBUTORS Your guide to getting involved in Fashion Revolution Week 2022
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CONTENTS
A b o u t F RW L i v i n g wa g e s
Transparency Producer stories
Environmental impact
Ho s t a n e v e n
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Donate
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Fashion Revolution is a global movement with a collective vision for a fashion industry that conserves and restores the environment and values people over growth and profit. Fashion Revolution Week is our annual campaign bringing together the world’s largest fashion activism movement for seven days of action surrounding the anniversary of the Rana Plaza factory collapse on 24th April 2013.
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MONEY FASHION POWER The mainstream fashion industry is built upon the exploitation of labour and natural resources. Wealth and power are concentrated in the hands of a few, and growth and profit are rewarded above all else. Big brands and retailers produce too much too fast, and manipulate us into a toxic cycle of overconsumption. Meanwhile, the majority of people that make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis - which the fashion industry fuels. As global citizens, we all have the power to take action. This Fashion Revolution Week, join us in reimagining a just and equitable fashion system for people and the planet. Now is the time to rise up together for a regenerative, restorative and revolutionary new fashion system. Now is the time for a Fashion Revolution.
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Living wages transparency and
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s, supply chain d producer stories
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TRANSPARENCY SCRUTINY ACCOUNTABILITY CHANGE @fash_rev
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We believe transparency is the first step to transform the industry. We need a shift in the relationships between brands and suppliers, so that the rights of people and the rights of nature hold more of the power wherever decisions are being made. We can bring about this change by first demanding transparency from brands and retailers, encouraging fashion businesses to disclose information about their purchasing practices and offer the public a view into their social and environmental impacts. In our annual Fashion Transparency Index, we review and rank the biggest global fashion and apparel brands and retailers according to how much information they disclose about their suppliers, supply chain policies and practices, and social and environmental impact. We publish the results so brands can be held accountable, which we believe will lead to real change.
Read the latest Fashion Transparency Index org
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Should it be easy for clothing companies to avoid taking responsibility for exploitation in their supply chain? YES
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NO
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DO SOMETHING
Take action on living wages Wearing good clothes means the people who made them receive fair pay for their work. But right now, the majority of textile and garment workers cannot afford to live in decent housing, eat healthy food or go to the doctor. They even struggle to send their kids to school. A living wage is not a luxury, it is a fundamental human right. There is no sustainable fashion without fair pay. So this Fashion Revolution Week, we want you to disclose whether you’re paying living wages to the people in your supply chain, and uspport our calls for laws that protect the human right to fair pay.
Find out more
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DO SOMETHING
Respond to #WhoMadeMyClothes? During Fashion Revolution Week, thousands of Fashion Revolutionaries ask brands questions like #WhoMadeMyClothes? #WhatsInMyClothes? and #WhoMadeMyFabric? If your brand is tagged in these posts on social media or you receive DMs, comments and emails, it’s important to respond with as much detail as you can. Transparency is a crucial tool for change.
Share who made your clothes
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DO SOMETHING
Share photographs of the people who make your clothes with your customers around the world. Take a photo of your producers (makers, sewers, farmers, weavers, pattern cutters, artisans, etc) and share it on social media (Facebook, Twitter, Instagram, etc). You can download and print an ‘I Made Your Clothes’ or ‘I Made Your Fabric’ poster to hold for your Fashion Revolution photo. You’ll also find posters saying ‘I made your bag/belt/hat/jewellery/ scarf/shoes’.
Get posters
When you post your images on social media, tell the world who the maker is, and what they do, include the hashtag #IMadeYourClothes #IMadeYourFabric and tag @fash_rev. @fash_rev
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Suggested message: My name is in
and #IMadeYourClothes [country] at
[farm /
factory / cooperative / etc]. I made your [clothes / shoes / bags / etc] for
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DO SOMETHING
Disclose the textile production sites in your supply chain and share stories of the people who make the fabrics and yarns used in your products. You can do this by creating content for social media and use the hashtag #IMadeYourFabric.
Find out more about our #WhoMadeMyFabric campaign
Download an ‘I Made Your Fabric’ poster
When you post your images on social media, tell the world who the maker is, and what they do, include the hashtag #WhoMadeMyFabric and tag @fash_rev.
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Taking action on envr and making love
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rionmental impact ed clothes last
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DO SOMETHING
Lead the way: Pay a living wage In nearly every country where clothes, textiles and shoes are manufactured, workers are not paid enough to afford their basic needs. These workers are predominantly mostly women who make up 80% of the workforce. Brands and retailers have the responsibility to use credible benchmarks for the regions they source from to ensure the people who make their products are paid a living wage.
Support collective bargaining and freedom of association within your supply chain. If there are no legal requirements for minimum or living wage within your producing country/ies, make it known to all producers that you support collective bargaining and freedom of association within your supply chains. @fash_rev
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A L I V I N G WAG E I N C LU D E S :
BAS I C ACC E P TA B L E HOUSING
ESSENTIAL NEEDS (C LOT H I N G , S C H O O L F E E S M E D I C I N E S , U T I L I T I E S , E TC .)
FOOD
CO S T O F BAS I C Q UA L I T Y OF LIFE FOR AV E R AG E P E R S O N
UNFORESEEN EVENTS
FA M I LY S U P P O R T
(ACC I D E N T S A N D E M E R G E N C I E S)
L I V I N G WAG E F O R WO R K E R
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DO SOMETHING
Attend a Fashion Open Studio event Fashion Open Studio is Fashion Revolution’s showcasing initiative, which exists to shine a light on the people, the stories and the processes behind the clothes we wear. Take a look inside the studios of innovative makers and designers around the globe during Fashion Open Studio’s virtual series of Fashion Revolution Week events.
See the programme NOTE: Full programme goes live April 2022
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DO SOMETHING
Join the #SmallButPerfect Network Small businesses can hold some of the most exciting solutions for a clean, safe, fair and transparent fashion industry - solutions that don’t rely on unsustainable growth to measure success. That’s why we’ve been supporting SMEs across the fashion supply chain through our Small But Perfect programme of mentoring, showcasing, funding, training, networking and more.
Join the network
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DO SOMETHING
Respond to #WhatsInMyClothes We encourage our audiences to use their voice and power to bring about change. This year, we will be asking brands #WhatsInMyClothes. This ask aims to start a conversation about the chemicals and materials used in our clothes. What is your brand doing to reduce the current massive environmental impacts, leaking of microfibres into our oceans and compromisation of human health and nature’s ecosystems. This ask always includes the impact on people who make the fabrics and the clothes we wear.
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Review your brand’s policies and commitments
What’s in my clothes?
Who made my clothes?
If a customer ask you these questions, prepare to get specific.
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Gender Equality
“What policies do you have in place to make sure harassment?”
Safe working conditions
“Do you conduct independent audits on every fac people who make your clothes? Do you have any
Fair pay
“Do you know how many workers in your supply c are you working to ensure that all of the workers i
Modern Slavery
“Do you publish your 2nd tier (processing facilities organisations perform due diligence around force
Water Contamination
“Do you published a ‘Restricted Substances List’? commitment?”
Waste + Landfill
“Do you incinerate your unsold stock? Do you sen consumer and post-consumer waste? What do yo
Carbon Emissions
“Do you publish your annual carbon footprint, for y your carbon footprint? What is your target carbon
Animal welfare
“Do you publish an animal welfare policy? Do you sourcing transparency initiatives, including the Le Responsible Wool Standard?”
Ocean Plastic
“Do you have a strategy in place to eliminate plas your supply chain? Do you disclose what you are
Deforestation
“Do you source viscose and man-made cellulose Is your leather supply chain traceable to the raw m
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We are asking citizens to follow up on responses from brands to help improve transparency around social and environmental policies. We’ve drafted some things for them to ask. Use these prompts to provide more information about your supply chain.
e women working in your supply chain don’t experience verbal, physical and sexual
ctory you source from? Do you ensure mandatory fire & safety training for the programs or partnerships in place to improve worker health & safety?”
chain earn a living wage rate, as defined by the Global Living Wage coalition? How in your supply chain can exercise their right to join a union?”
s) and 3rd tier (raw materials) supplier lists to help NGOs and independent ed labour further down the supply chain?”
? Do you adhere to the Zero Discharge of Hazardous Chemicals (ZDHC)
nd returned items to landfill? What practices do you have in place to reduce preou do with your offcuts, damaged goods and other supply chain waste?”
your own operations and your entire supply chain? Do you have a goal to reduce footprint by 2025? Do you offset your emissions?”
u source mulesing-free wool? Are you signed up to any animal welfare and animal eather Working Group, Responsible Down Standard, Traceable Down Standard or
stics from your packaging? Will you commit to eliminating virgin polyester from doing to reduce microfibre shedding from clothing?”
e materials from sustainably managed forests, through initiatives such as Canopy? material?”
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Host an
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Image top: Sanchos, Image bottom: 50M
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As Covid-19 continues to spread globally, we encourage all brands around the world to follow the advice of their local government health guidelines and comply with any restrictions to public events and venues. We encourage people to opt for digital formats and take the highest safety precautions. Any physical events take place should undergo risk assessments.
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Host an event Hosting an event is a great way to engage with your customers in a unique and personal way, whether online or in-person. You can use the opportunity to showcase practices you are proud of and that show your commitment to bettering the system, while also taking in feedback. Read our How To: Host an Event guide for some in-depth info on hosting physical and virtual events or see a list of ideas below.
Read ‘How To: Host an Event’ Some event ideas: • Host a Film Screening • Host a Roundtable conversation or panel discussion • Host an exhibition • Hold a creative workshop such as a repair session or an upcycling activity • Host a clothes swap • Host a ‘meet the maker’ event where customers can be introduced to the people that make their clothes. If you do decide to host an event. Advertise it by uploading it to the event page on the Fashion Revolution website. You can download and print our free resources to display during your event and our posters and logos to brand and advertise your event. Make sure you tag us @fash_rev so we can see what you got up to.
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WATCH
WATCH
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DO SOMETHING
Make a film A great way to show that you’re proud and passionate about transparency in your supply chain is to create a film showing us exactly that - your supply chain. You could follow the journey of one item, from raw material to finished product. Or make a factory, farm or mill visit and interview some of the people who make clothes for your brand. See some great examples of films created for past Fashion Revolution Weeks here and here.
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Support Fashi
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ion Revolution
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DONATE
Your donations help us change the fashion industry by: Supporting important research into the practices of large brands and retailers, and pushing them to improve their social and environmental impacts. Educating the public on the impact of the fashion industry. Mobilising global citizens, students and activists to push for change through our advocacy tools and campaigns. @fash_rev
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Donate Fashion Revolution is a registered charity in England & Wales (No. 1173421). Donations are vital to our work - even the smallest contribution can help keep our movement going from strength to strength. Some ways to help support our cause: • Encourage your staff and customers to support Fashion Revolution by linking to our donation page on your website and social media platforms. • Make a company gift or donate a percentage of your online sales during Fashion Revolution Week to Fashion Revolution. As we are a registered charity (No. 1173421), a corporate gift from a UK company could qualify for tax relief. Please note though that Fashion Revolution does not endorse any Fashion Revolution branded products for resale or wholesale distribution so please do not use our logo or name on any merchandise. • Donate a portion of ticket sales if you are planning to host an event during Fashion Revolution Week. We have a handy donation envelope template available here. You can pay in donations on our donation page. • Allow your customers to make a donation to Fashion Revolution at your checkout using platforms like Paypal Giving Fund.
PLEASE NOTE: Any donation over £5000 must adhere to our Ethical Funding Policy.
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Other ways to get involved
Read up Educate yourself on the issues and get inspired by new ways to help create change here.
Find your country Join your local Fashion Revolution team or group here and support your local Fashion Revolution Week campaign.
Spread the word Invite others to join you in taking part in Fashion Revolution Week. Find our social media assets, posters and campaign materials here.
Producer get involved guide Share this guide with farmers, producers & factories within your supply chain and encourage them to take part this Fashion Revolution Week.
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Help us keep our resources open source and free for all, so we can create a fashion industry that values people and planet over profit. DONATE
If you found this resource useful, please consider making a small donation of £5/$5/€5 to help us change the system.