Impact Presentation 2018
IT’S TIME FOR A FA S H I O N R E VO LU T I O N We want to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean and fair way.
MANIFESTO FOR A
FASHION REVOLUTION We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change. This is our dream...
Fashion provides dignified work, from conception to creation to catwalk. It does not enslave, endanger, exploit, overwork, harass, abuse or discriminate against anyone. Fashion liberates worker and wearer and empowers everyone to stand up for their rights.
Fashion provides fair and equal pay. It enriches the livelihood of everyone working across the industry, from farm to shop floor. Fashion lifts people out of poverty, creates thriving societies and fulfils aspiration.
Fashion gives people a voice, making it possible to speak up without fear, join together in unity without repression and negotiate for better conditions at work and across communities.
Fashion respects culture and heritage. It fosters, celebrates and rewards skills and craftsmanship. It recognises creativity as its strongest asset. Fashion never appropriates without giving due credit or steals without permission. Fashion honours the artisan.
Fashion stands for solidarity, inclusiveness and democracy, regardless of race, class, gender, age, shape or ability. It champions diversity as crucial for success.
Fashion conserves and restores the environment. It does not deplete precious resources, degrade our soil, pollute our air and water or harm our health. Fashion protects the welfare of all living things and safeguards our diverse ecosystems.
Fashion never unnecessarily destroys or discards but mindfully redesigns and recuperates in a circular way. Fashion is repaired, reused, recycled and upcycled. Our wardrobes and landfills do not overflow with clothes that are coveted but not cherished, bought but not kept.
Fashion is transparent and accountable. Fashion embraces clarity and does not hide behind complexity nor rely upon trade secrets to derive value. Anyone, anywhere can find out how, where, by whom and under what conditions their clothing is made.
Fashion measures success by more than just sales and profits. Fashion places equal value on financial growth, human wellbeing and environmental sustainability.
Fashion lives to express, delight, reflect, protest, comfort, commiserate and share. Fashion never subjugates, denigrates, degrades, marginalises or compromises. Fashion celebrates life.
SIGN THE MANIFESTO Join the call for a #FashionRevolution. Let us rise up together and turn this dream into reality! www.fashionrevolution.org/manifesto
173k engagement with Fashion Revolution hashtags during April 2018 (113k in 2017. 70k in 2016. 42k in 2015)
275 million
reach of Fashion Revolution hashtags during April 2018 (150m in 2017. 129m in 2016. 63m in 2015)
720 million
impressions of Fashion Revolution hashtags during April 2018 (533m in 2017. 156m in 2016. 124m in 2015)
more people want to know #whomademyclothes 300
200
2018
2018
175
+30%
150
+83% 250
2017 200
125
2016
75 50
2017
150
100
100
2015
2016 2015
50 25 0
0
173k
275m 2018
2018
more brands are responding 800
700
2018
4000
2018 +35%
600
37%
2017
2017
3000
TOTAL BRANDS
500
400
300
200
2015
2000
2016 1000
2016
100 0 0
720m 2018
3838 total number of brands who responded to #whomademyclothes?
S O W E N E E D TO K E E P AS K I N G # W H O M A D E M YC LOT H E S TO P U S H F O R G R E AT E R T R A N S PA R E N C Y A N D H E L P I M P R OV E T H E L I V E S O F T H E M I L L I O N S O F P E O P L E WO R K I N G I N T H E FAS H I O N S U P P LY C H A I N .
3838 brands responded using our #imadeyourclothes hashtag (2018)
never put anything past the determination of people to affect change. —
ZANDRA RHODES
—
77 NEW HAULTERNATIVES ON YOUTUBE IN 2018 (98 in 2017)
1100 events in almost 50 countries around the world
FASHI ON OPE N STU DIO As part of Fashion Revolution Week 23-29th April, we invite you to FASHION OPEN STUDIO — an opportunity to step into our studio and meet the team behind our clothes.
#FashionOpenStudio
@fash_rev
www.fashionrevolution.org
PA R T N E R S
and more!
FA S H I O N O P E N S T U D I O C H R I S TO P H E R R A E B U R N
FA S H I O N O P E N S T U D I O B L AC K H O R S E L A N E
FA S H I O N O P E N S T U D I O JODIE RUFFLE
FA S H I O N O P E N S T U D I O PHEOBE ENGLISH
42 Artist works exhibited (2018)
ONLINE COURSE
Who Made My Clothes?
“Encouraging students, educators and the wider public to understand the provenance of clothing and to connect with the stories of the people who make them, is fundamental in creating an emotional attachment to the clothes we wear, and in challenging the unsustainable culture of throw-away fashion."
WINNER
of Best Green Fashion Film at MIlan fashion film festival.
IN SCHOOLS AROUND THE WORLD
Protest led by Moda Sostenible Barcelona,
H O W T R A N S PA R E N T A R E T H E 1 5 0 B I G G E S T FA S H I O N B R A N D S ?
FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8
www.fashionrevolution.org/transparency
AN INCREASING NUMBER OF BRANDS A R E D I S C LO S I N G I N F O R M AT I O N A B O U T T H E I R F I R S T-T I E R S U P P LY C H A I N 2016
2017
2018
12.5%
32%
37%
of 40 companies were publishing supplier lists
of 100 brands were publishing supplier lists (tier 1)
of 150 brands were publishing supplier lists (tier 1)
FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8
www.fashionrevolution.org/transparency
transparency accountability change FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8
www.fashionrevolution.org/transparency
INCREASE IN T R A N S PA R E N C Y * AV E R AG E AC R O S S 9 8 B R A N D S R E V I E W E D L A S T Y E A R FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8
www.fashionrevolution.org/transparency
Transparency can help companies embed better working practices internally, as being more transparent means holding up a mirror to their own practices. DEBBIE COULTER ETHICAL TRADING INITIATIVE
H OW T R A N S PA R E N T A R E T H E 1 5 0 B I G G E S T G LO BA L FA S H I O N B R A N D S ? Average score is 52 out of 250 (21%). 1% more than last year.
Only 10 brands score higher than 50%
NO. OF BRANDS
12 brands scored 0%, disclosing next to nothing
Not a single brand is scoring above 60%
40
20
0
1-10
11-20
21-30
31-40
41-50
51-60
61-70
71-80
81-90
FINAL SCORE (%)
TRANSPARENCY
FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8
www.fashionrevolution.org/transparency
91-100
AVERAGE SCORES ACROSS THE SECTIONS 1.
2.
POLICY & COMMITMENTS
46%
3.
GOVERNANCE
36%
4.
TRACEABILITY
11%
5.
KNOW, SHOW & FIX
17%
SPOTLIGHT ISSUES
12%
2,176
people so far have read Zine #3 ‘Fashion, Environment, Change’
24,945
people so far have read Zine #2 ‘Loved, Clothes, Last’
29,971
people so far have read Zine #1 ‘Money, Fashion, Power’
GLOBAL CLOTHING PRODUCTION HAS MORE THAN DOUBLED SINCE 2000 2014 100 BILLION GARMENTS
2000
THE AVERAGE PERSON BUYS 60% MORE ITEMS OF CLOTHING AND KEEPS THEM FOR ABOUT HALF AS LONG AS 15 YEARS AGO. 2000
2014
DOUBLING THE USEFUL LIFE OF CLOTHING FROM ONE YEAR TO TWO YEARS REDUCES EMISSIONS OVER THE YEAR BY 24%
95% of discarded clothing can be recycled or upcycled
1/3 OF THE CARBON FOOTPRINT OF CLOTHES COMES FROM THE WAY WE CARE FOR THEM.
SOURCE: WRAP
JOIN THE FA S H I O N R E VO LU T I O N B E C U R I O U S . F I N D O U T. D O S O M E T H I N G
www.fashionrevolution.org
fb.com/fashionrevolution.org
@fash_rev