Share your style with My Swatch
THE AMAZING ADVENTURES OF THE ‘SECOND WATCH’
© SWATCH LTD / SWISS WATCHES
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Share your style with My Swatch
Swatch the brand
Swatch is an attitude, an approach to life, a way of seeing.
Second watch
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The adventure begins
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Swatch Art collection
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There’s clearly something that makes Swatch different from every other watch brand. What is it? The look, the colors, the plastic? The design, perhaps, or the fact that it’s Swiss made and versatile enough to be worn with almost anything. There are Swatch watches for people of all ages, and a Swatch for every occasion. But there’s more to Swatch than market coverage.
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Share your style with My Swatch
Known everywhere as a maker of entertaining, colorful and exciting watches in tune with the times and lifestyle trends.
Chief among Nicolas G. Hayek’s big ideas was that of a ‘second watch’ — not an expensive piece of wellcrafted jewelry, but a new, fascinating way to say who you are and how you feel: elegant, emotional, provocative, seductive.And because it didn’t cost a fortune, a second watch was soon followed by a third, a fourth... and the rest is history. In 2006, Swatch
celebrated the production of the 333 millionth Swatch watch, and in 2015 continues to reinforce its position as one of the biggest brand names in the world, known everywhere as a maker of entertaining, colorful and exciting watches in tune with the times and lifestyle trends.
The adventure begins
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Share your style with My Swatch
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Art collecticon
It’s the act of making something different, the creative impulse and its expression.
Right from the start, Swatch connected with art. Like the pop art first seen in the 1960s, Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for world famous artists—painters, sculptors, musicians, filmmakers. It isn’t the medium that counts,
it’s the act of making something different, the creative impulse and its expression. The first artist to collaborate with Swatch was Kiki Picasso in 1984, less than a year after the first Swatch watches made their appearance. American painter Keith Haring created a number of prototypes in the mid-1980s, and four Swatch watches with Haring’s designs were produced and launched in the United States.
Swatch is an attitude, an approach to life, a way of seeing.
© SWATCH LTD. 2017 ALL RIGHTS RESERVED / SWISS WATCHES