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"Great coffee takes many forms. There is no one profile that we're after, but we want every coffee to be delicious and, at times, provocative and unexpected.� CHARLIE HABEGGER, GREEN COFFEE BUYER
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CONTENTS
01 02 03 04 OUR STORY
OUR COFFEE
4,5 p
6,7 p
THE BLUE BOTTLE COFFEE CAN
BREW GUIDES 11 p
8,9,10 p
CONTENTS
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01 / OUR STORY
The apocryphal tale goes like this: In the late 1600s, the Turkish army swept across much of Eastern and Central Europe, arriving at Vienna in 1683. Besieged and desperate, the Viennese needed an emissary who could cross Turkish lines to get a message to nearby Polish troops. Franz George Kolshitsky, who spoke Turkish and Arabic, took on the assignment disguised in Turkish uniform. After many perilous close calls, Kolshitsky completed his valiant deed, delivering news of the Poles’ imminent rescue to Vienna. Kolshitsky, having lived in the Arab world for several years, knew these to be bags of coffee. Using money bestowed on him by the mayor of Vienna, Kolshitsky bought the coffee and opened Central Europe’s firstever coffee house (The Blue Bottle), bringing coffee to a grateful Vienna.
KOLSHITSKY &
“I will only coffeeBLUE less than 48 hours out of the roaster THEsell FIRST BOTTLE to my guests, so they may enjoy coffee at peak flavor. I will only use the finest, most delicious, and responsibly sourced beans.”
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In the early 2000s, in Oakland, California, a slightly disaffected freelance musician and coffee lunatic, weary of the commercial coffee enterprise and stale, overly roasted beans, decided to open a roaster for people who were clamoring for the actual taste of fresh coffee.
OUR STORY
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OUR COFFEE “Green coffee is a living thing, more like produce than an inert spice or candy, and each one has a unique life span based on who produced it and where it's from.” —Charlie Habegger, Green Coffee Buyer Flavor in coffee is a crescendo—no part of the journey is boring. In our cafes, we taste each coffee to determine the precise days on which it will achieve peak flavor (Hayes Valley Espresso, for instance, really sings on days 4–7). We only serve the absolute freshest coffee to you in our cafes and on our webshop.
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Choose Your Coffee Choose from our selection of single origins and blends, with flavors ranging from bold to bright. “Convenient, pre-ground coffee that tastes just like the stuff from the local shop.”
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GROUND FOR YOU
Ground for the brewing method of your choice on a professional grinder—no measuring, no weighing.
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Always ready to brew, improbably delicious
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DELICIOUS EVERY TIME
Portioned to achieve peak extraction for delicious results, every morning.
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PEAK FLAVOR AND FRESHNESS
Sealed using our proprietary process, for your best cup of coffee at home. OUR COFFEE
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FRESH, FRESH, FRESH Fresher coffee is more delicious cof fee. Oxygen is the no. 1 enemy of cof fe e freshness because it causes coffee to age and coffee flavors to degrade. So we developed a method of pressure-sealing our cans in an oxygen-free, freshness-locking, time-stopping “dome.”
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THE BLUE BOTTLE COFFEE CAN We're revolutionizing coffee freshness and sustainability, one can at a time.
Our whole bean coffee is now in a retrofuturistic can. It’s online, at Whole Foods, and even on Amazon. What gives? Well, a little mystery is to be expected because these aren’t just any old cans. These cans are revolutionizing the way we think about coffee freshness and sustainability.
COFFEE CAN
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We believe that you shouldn’t have to live near a Blue Bottle cafe to have access to delicious coffee. These cans bring Blue Bottle Coffee to more places.
COFFEE FOR EVERYONE
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HAVE QUESTIONS? Ask our experts a t s u p p o r t @ bluebottlecoffee.com
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BREW GUIDES Sharpen your skills You can check the background, process, and required product, material, and time information for different brew guides in QR code. If you have the ingredients and products you need to make coffee, why don't you buy them from our store?
BREW GUIDES
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“Great coffee takes many forms. There is no one profile that we’re after, but we want every coffee to be delicious and, at times, provocative and unexpected.”
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