Discover Why Customers Proceed to Checkout Online For anyone who has ever shopped online, you know the experience is traditionally one that is relatively convenient and that you can often find things which wouldn’t be available in your local area. It turns out, though, that there are a lot more reasons than just these that people decide to hit that ‘Proceed to Checkout‘ button when they are shopping. Whether you are an online shop or not, the information we are about to share with you is most likely going to be helpful because it delves into the psychology of shopping on the web. What you learn here might surprise you and that’s always a good thing. For those involved in online retail right now, there is so much involved in making your store competitive that it is easy to forget some of the core things people want from your business. This article is designed to get you up to speed if you are founding a store or refresh you on the core basics that matter to your customers if you already have a shop set up. For the rest of us, these lessons do give actionable takeaways we can implement because Internet Marketing is, after all, all about selling successfully. The statistics cited are from a recent post by Joann Pan on Mashable and mentioned to help illuminate the points we want to make.
Fewer Hassles From Online Shopping Helps Lure Customers No one likes hassles and we will go through a lot to avoid them, in many cases. In fact, easy and pleasant shopping experiences are part of branding for certain online retailers like Overstock, Amazon and Etsy. These big name stores go to a lot of trouble to convince prospective shoppers that their shopping experience will be hassle free. No lines, no waiting, no confused cashiers, no