THE RESURGENCE OF THEOS MUHAMMAD BIN ROSLI FATIH
PRESENTATION
 DECK
CONTENTS THE SITUATION THE BRIEF THE BRANDING THE DELIVERABLES
THE SITUATION
THE SITUATION
parasocial relationship: a one-way intimate relationship with a media/fictional figure 1
1. Horton, D; Wohl, R (1956) “Mass communication and para-social interaction: Observation on intimacy at a distance� Psychiatry. 19(3): 215-229
THE SITUATION
study shows that people experience same level of realistic emotion towards a fictional character than a real relationship 2
2. Later. J; Moyer-Guse, E. (2011). “How do we react when our favourite character are taken away? An examination of a temporary par asocial breakup� Mass Communication and Society. 14(2): 196-215
THE SITUATION
teenagers and youth are more likely to develop stronger parasocial feelings 3
3. Green, A, L: Adams-Price, Carolyn(1990) “Adolescents” secondary attachments to celebrity figures” Sex Roles 23 (7-8): 335-347
THE SITUATION
THE BRIEF
THE BRIEF
campaign & brand a cult, as a satirical social commentary of the reality and negatives of celebrity worship
MAIN AIM
educate and brings audience to rethink the way we consume media and how we see celebrities/artistes
MAIN AIM
educate and brings audience to rethink the way we consume media and how we see celebrities/artistes
ART DIRECTION
THE BRANDING
LOGO DESIGN
SYMBOL GRAPHICS
TYPEFACES & COLORS
PHOTO MANIPULATION
PHOTO MANIPULATION
PHOTO MANIPULATION
PHOTO MANIPULATION
PHOTO MANIPULATION
PHOTO MANIPULATION
THE DELIVERABLES
POSTERS PUBLICATION FLYERS SOCIAL MEDIA WEBSITE COPORATE IDENTITY
PRINT POSTERS
– the poster layout is inspired by the styling of stained glass panels in churches the duotone posters are cooler coded to each specific God posters would roll out first and used for advertising of the cult
PRINT PUBLICATION
– THEOS TESTAMENT The cult’s holy book is a 6 part publication, each part representing one of the 6 Gods Having separate book emphasises on the mobile and “at-yourfingertips” nature of celebrity obsessions.
PRINT PUBLICATION
– The 6 books comes with a casing to hold the book together, creating one holistic religious book
PRINT PUBLICATION
– Flaps will indicate real-life tweets of online fans, treating them exactly like Gods.
PRINT FLYERS
– A5 flyers shall be used a marketing material and presented as evangelical flyers The flyers is aimed to imitate “sketchy” flyer on the street
PRINT FLYERS
– Tear off tabs are used contained QR code to its digital platforms
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Spotify Instagram Website
SOCIAL MEDIA
– Through the Spotify account, worshippers are able to devote their worship and attention by listening to their curated worship playlists on Spotify
SOCIAL MEDIA
– Instagram is also used to reach out tot the online audience, whose frequent on social media
MAIN WEBSITE
– The audience will eventually be lead to the main website, where one can find out more about the Cult, or sign up to be a member
CORPORATE IDENTITY
– A personalised identity card is mailed when a member is successfully ordained into the cult, along with a welcome letter Each name card is colour coded to the main God/Music Icon the member worships
THANK
YOU