Powered by Pink by Fatima Cajina

P OW E R E D BY

TA K E T H E CHALLENGE! J ULY 1, 2021 – J U N E 3 0 , 2 0 2 2

It was no accident that Mary KayAsh chose

as her signature color. And more than 57 years later, pink remains an integral part of our iconic brand.

PINK IS BEAUTIFUL. PINK IS CONFIDENT. PINK IS CONNECTED. And it has evolved into a symbol of power, passion and purpose – much like the attributes of our legendary Founder, Mary Kay Ash. When you are Powered by Pink, it means that you’re living your life and working your business the Mary Kay way. It means that whether you’re booking parties, finding customers, sharing products or talking with potential team members, you are doing it how Mary Kay Ash taught – boldly, fearlessly and with confidence. When you are Powered by Pink, it means that you are driven to fulfill Mary Kay’s mission of Enriching Women’s Lives®. AND THERE ISN’T A WOMAN WHO COULDN’T USE WHAT YOU HAVE TO OFFER! P OW E R E D BY

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TA K E T H E C H A L L E N G E ! Each month during the 2021 – 2022 Seminar year that an Independent Beauty Consultant sells enough product to support placing a $600* or more wholesale Section 1 order, she can earn a monthly jewelry piece from the Powered by Pink Jewelry Collection. Establishing a strong customer base and selling $600* or more a month in wholesale Section 1 product can also help you become a quarterly Star Consultant and so much more. ALL YOU HAVE TO DO IS BE POWERED BY PINK. Now, more than ever, people are seeking connections. They’re seeking Golden Rule customer service. They’re seeking quality products and convenience. These are fundamental strengths, and NOBODY DOES IT BETTER THAN YOU, the Mary Kay independent sales force.

SO POWER UP YOUR SALES, POWER UP YOUR ENTHUSIASM, POWER UP YOUR CONNECTIONS. Power up yourself with all the knowledge and resources you have at your fingertips. Do this, and you’re destined to achieve the Powered by Pink Yearlong Challenge.

P OW E R E D BY *The $600 or more wholesale Section 1 order requirement per month can be placed in one single order or placed in cumulative orders as long as the orders are placed in the same calendar month. Customer Delivery Service, Guest Checkout and EZ Ship order amounts will also count toward your $600 or more wholesale Section 1 order requirement. You’ll receive your jewelry inside your qualifying order. One jewelry piece per achiever each month.

EARN THE JEWELRY! Each piece in the Powered by Pink Jewelry Collection is powered by our iconic Mary Kay color. Whether it’s earrings and bracelets featuring sparkling pink crystals and perfectly pink pearls or a necklace that represents the heart of Mary Kay,

THIS ON-TREND COLLECTION WILL ADORN THE WEARER IN THE POWER OF PINK! Plus, each piece is designed by jewelry designer R.J. Graziano. It’s extraordinary jewelry that you can’t get in a store – you can only GET IT BY ACHIEVING THIS CHALLENGE.

JULY IS THE TIME TO SET YOUR GOALS FOR THE NEW SEMINAR YEAR. And no one understood how important it is to Power Up

goals!

Your Goals quite like Mary Kay Ash did. In a speech she once gave at Seminar, she said, “Decide to take leadership over your future and set goals. The difference between top and bottom people is the difference between the goals that they set – SO BECOME A GOAL-SETTING, GOAL-INSPIRED, GOAL-ACHIEVING PERSON. And now one more thing. Up that goal a little. It doesn’t cost any more to make it a little bigger.” Mary Kay Ash knew what it meant to be Powered by Pink. And now so do you!

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SHARING THE FABULOUS MARY KAY® PRODUCTS is such a joyful way of empowering a woman to feel beautiful in her own skin. From innovative, world-class skin care for every skin type and need to an impressive array of color products, YOU CAN ADD BEAUTY TO A

sales!

POWER UP YOUR

WOMAN’S LIFE AND ADD LIFE TO HER BEAUTY. Plus, the Golden Rule customer service you provide by listening to her needs and making her feel important helps empower her to feel beautiful on the inside too. So POWER UP YOUR SALES with the right products for the right customers. That is the beauty of being Powered by Pink!

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2021

sisterhood! POWE

R UP YOUR

THERE’S NOTHING LIKE THE ENCOURAGEMENT, MOTIVATION AND INSPIRATION you get from your Mary Kay family. Except for the ENCOURAGEMENT, MOTIVATION AND INSPIRATION you give to your Mary Kay family! So this month, POWER UP YOUR SISTERHOOD! You can send a handwritten note of motivation, just like Mary Kay Ash did. You can make an encouraging phone call to help someone who’s trying to overcome obstacles. Or send an inspiring email to help them soar to the stars. And to pink things up, why not post some pics of you wearing pink to share your joy for all things Mary Kay! It’s all within your power when you’re

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2021

social game!

POWER UP YOUR

EVERYBODY’S DOING IT. And that’s because great social posts get noticed! So if you want to grab the real r sofiamk

the attention of YOUR CUSTOMERS, POTENTIAL HOSTESSES AND EVEN POTENTIAL TEAM MEMBERS, POWER UP YOUR SOCIAL GAME! Mary Kay offers you an uncanny array of professionally designed digital posts that can help you up your social game in a major

Liked by mymklife and others Beauty confession: I have a secret color obsession. Mary Kay Unlimited® Lip Gloss in Iconic Red!

#myMKlife #MaryKayUS

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2021

way. You’ll find them all on Mary Kay InTouch®. And every one of them is Powered by Pink!

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WHEN YOU SHARE THE MARY KAY OPPORTUNITY TO EMPOWER A WOMAN, you’re sharing a gift of choices. The choice to have a business that’s fun and flexible. The choice to be surrounded and supported by a community of women who want to help her succeed. These choices and more can open up a new world to her, to her family and to everyone whose life she touches. NOW IS YOUR TIME TO LEAN IN TO MARY KAY’S MISSION of Enriching Women’s Lives®. So POWER UP YOUR SHARING, and give even more women the opportunity to be Powered by Pink!

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2021

! s y a d i l ho THE P U ER POW

NOW IS YOUR TIME TO MAKE YOUR YEAR! We know you count on the holiday season to PARTY MORE, SHARE MORE AND SELL MORE. And you can do it when you POWER UP THE HOLIDAYS with Mary Kay! Just go to the holiday hub on Mary Kay InTouch® where you’ll find great tips to help power up a holiday open house plus amazing videos and materials that show how you can power up your holiday packaging and presentation. And of course, you’ll also find all the fabulous Mary Kay® products that you can offer your customers to power up their holiday seasons. Shining success is a ho-ho-

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2021

holiday away. And it’s all Powered by Pink!

THERE ARE SO MANY WAYS TO LEARN

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YOUR P U R POWE

tips for how to run a successful Mary Kay business. It’s in the sharing of ideas and experiences with your fellow Independent Beauty Consultants. Just look to your TEAM LEADER, INDEPENDENT SALES DIRECTOR OR OTHER UNIT MEMBERS who you’d like to emulate. They are all eager to share their success stories with you! It’s in the lessons and information you’ll find from all the resources on Mary Kay InTouch®, like the unparalleled education available on Mary Kay University. You’ll even find it in your heart. Take what you know and infuse it with love. That’s what Mary Kay Ash did, and it worked out quite well for her! POWER UP YOUR KNOWLEDGE by always

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2022

learning. The more you know, the more you can be Powered by Pink!

P OW E R E D BY

NOT EVERYONE HAS THE TIME OR INCLINATION TO MEET WITH YOU IN PERSON,

virtu ase l lf!

but you can still work your

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business full circle. Whether BOOKING, SELLING OR SHARING THE OPPORTUNITY, just POWER UP YOUR VIRTUAL SELF, and your circle of influence can still be felt! A digital call is a great option for working your Mary Kay business virtually. And holding Mary Kay parties virtually can be a win-win situation. They’re super convenient for your hostesses and guests and can be a real time-saver for you! That can be your virtual reality when you’re Powered by Pink!

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2022

! s e i ra t

Y P U

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YOU LOVE VIRTUAL PARTIES BECAUSE THEY’RE SO QUICK AND EASY TO HOLD. You love in-person parties because of the opportunities they give you to watch your customers transform right before your eyes. You love skin care parties because Mary Kay has a skin care line to fit every woman’s needs. And of course, you love color parties because everyone loves a new and glamorous look. HOLDING PARTIES IS THE FOUNDATION OF EVERY SUCCESSFUL MARY KAY BUSINESS. And when you POWER UP YOUR PARTIES by treating your customers with the love and grace that Mary Kay Ash

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taught, you are, indeed,

2022

! s r e m o t s cu P

OUR Y P U OWER

DID YOU KNOW THAT YOU CAN Power Up Your Customers with the resources Mary Kay develops for you? Want to help your customers power up their skin care? Share the Mary Kay® Skin Analyzer App to offer product recommendations for their particular skin care needs. Want to power up their desire to try different color products? Just share the Mary Kay MirrorMe™ App. This interactive virtual makeover is an online color playground. And of course, nothing says, “I’ve got you!” to a customer like adding them to the Preferred Customer ProgramSM or offering Customer Delivery Service! THERE ARE SO MANY WAYS

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YOU CAN PUT YOUR

2022

CUSTOMERS FIRST

when you’re Powered by Pink!

CARRYING ON THE EXAMPLE SET BY MARY KAY ASH, Independent Beauty Consultants who embrace the Go-Give spirit reach out to others with their hearts and their support – SHARING WARMTH,

Go -Give spirit!

POWER UP YOUR

LOVE, GENEROSITY AND COMPASSION. Mary Kay Ash said, “The very foundation of this Company is based on the premise of helping others. By applying the Go-Give principles, you have the opportunity to enrich the lives of others on a daily basis. All you have to do to be successful is remember that if you help enough people get what they want, you will get what you want.” When you POWER UP YOUR GO-GIVE SPIRIT, you join the legacy of our iconic founder in being Powered by Pink.

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2022

let’s party!

love to!

NOW, MORE THAN EVER, WOMEN WANT WHAT YOU HAVE TO OFFER. Whether it’s an hour for some virtual or in-person girl time

bookings!

POWER UP YOUR

or a lifetime of sharing the Mary Kay opportunity, IT ALL STARTS WITH BOOKING THOSE PARTIES. So get on the phone to call or text. Get on your computer to reach out with an email. And most importantly, remember you can use the opportunity you have at the parties you’ve already booked to book even more parties and to share the Mary Kay opportunity with even

june

2022

let’do s it!

more women. That is how you POWER UP YOUR BOOKINGS. And it’s all at your fingertips when you’re Powered by Pink!