TOSEMINAR SUPERCHARGE
With two months left in the Seminar year, now is the time to maximize your momentum and power through to the finish line! New products plus so much more are here to help. Let’s make history for our big 60!
MAY 2023
1
Online Independent Sales Director-in-Qualification Commitment Form available beginning 12:01 a.m. CT.
Mary Kay National Area Zoom to Success call at 1 p.m. CT. Check your email for details and link.
2
Last day to resolve on-hold orders by 1 p.m. CT to count toward April Section 1 product sales volume.
3
Last day to submit online Independent Sales Director-inQualification Commitment Form. Commitment Form available until 11:59 p.m. CT.
8
Red Week begins! Be sure to join the My Mary Kay Facebook group to learn all about being Red and for a chance to win prizes!
Summer 2023 Preferred Customer Program℠ customer mailing of The Look begins. (Allow 7–10 business days for delivery.)
10
Early ordering of the new Summer 2023 promotional items begins for Star Consultants who qualified during the Dec. 16, 2022 –March 15, 2023, quarter and for Independent Beauty Consultants who enrolled in The Look for Summer 2023 through the Preferred Customer Program℠.
12
Mary Kay Ash’s birthday.
Then. Now. Always. Makeover Contest ends.
Red Week ends in the My Mary Kay Facebook group. It’s not too late to join the group to watch replays of all the great content!
14 Mother’s Day.
15
Summer 2023 promotion early ordering begins for all Independent Beauty Consultants.
16 Summer 2023 promotion begins. Official on-sale date.
Summer Products 2023 Facebook Live at 5 p.m. CT.
29 Memorial Day. All Company offices closed. Postal holiday.
30
Last day of the month for Independent Beauty Consultants to place telephone orders to count toward this month’s Section 1 product sales volume.
31
Last day of the month for Independent Beauty Consultants to place online orders to count toward this month’s Section 1 product sales volume.
Online Independent Beauty Consultant Agreements and orders accepted until 11:59 p.m. CT.
1
Online Independent Sales Director-in-Qualification Commitment Form available beginning 12:01 a.m. CT.
Mary Kay National Area Zoom to Success Extended Edition call for Independent Sales Directors at 1 p.m. CT. Check your email for details and link.
2
Last day to resolve on-hold orders by 1 p.m. CT to count toward May Section 1 product sales volume.
3
Last day to submit online Independent Sales Director-inQualification Commitment Form. Commitment Form available until 11:59 p.m. CT.
15
Deadline to resolve orders for Quarter 4 of the Star Consultant Program.
16
Quarter 1 of the Star Consultant Program begins.
Fall 2023 Preferred Customer Program℠ online enrollment begins for The Look, including an exclusive sample (while supplies last).
18
Father’s Day.
20
Star Consultant Program Quarter 4 earned credits now available for redemption or accrual.
29
Last day of the month for Independent Beauty Consultants to place telephone orders to count toward this month’s Section 1 product sales volume.
Last day of the month for Independent Beauty Consultants to place online orders to count toward this month’s Section 1 product sales volume.
30
Seminar 2023 contest period ends.
Online Independent Beauty Consultant Agreements and orders accepted until 11:59 p.m. CT.
Seminar recognition registration deadline at 11:59 p.m. CT.
Customer Success available to assist with closing out the Seminar year from 9 a.m. to midnight CT.
APPLAUSE magazine is published in recognition of and as information for members of the Mary Kay Inc. independent contractor sales organization, Independent National Sales Directors (“National Sales Directors”), Independent Sales Directors (“Sales Directors”) and Independent Beauty Consultants (“Consultants”) in the United States, Puerto Rico, U.S. Virgin Islands and Guam by Mary Kay Inc., Dallas, Texas. ©2023 Mary Kay Inc. Member: Direct Selling Association, PersonalCareProductsCouncil.MaryKayInc.,16251DallasParkway,P.O.Box799045,Dallas,Texas75379-9045,marykay.com. YourIndependentContraCtorStatuS:Asanindependentcontractor,youarenotanemployeenoranagentofMaryKayInc.ThroughoutApplause®magazine,youwillreceiveguidance,suggestionsandideasregardingyourMaryKaybusiness, yet you have the freedom to choose your own hours and the business methods that work best for you. The Company retains no right of control over you, except those terms of your Independent Beauty Consultant, Independent Sales Directorand/orIndependentNationalSalesDirectorAgreement(s)withtheCompany.You,inturn,havenopowerorauthoritytoincuranydebt,obligationorliability,ortomakeanyrepresentationorcontractonbehalfoftheCompany. Allthird-partytrademarks,registeredtrademarksandservicemarksarethepropertyoftheirrespectiveowners. HELPFUL NUMBER: Customer Success Center 800-272-9333 For questions regarding Mary Kay® product orders, Mary Kay InTouch®, special events, product information, etc. HOW-TO GUIDE TAP HERE tohelp.Let’smakehistory TOSEMNAR SUPE ARGE Download and share a PDF of this issue. Find past issues here on the Mary Kay® Digital Showcase App. In Mary Kay, you have to know what HEART is. … This force is the Go-Give spirit, the willingness to help one another. We are not just selling cosmetics; we are touching lives. MAY JUNE
Calendar
MAY 2023
WANDRA ALLEYNE, an Independent Sales Director from Floresville, Texas, discusses how sisterhood and encouragement in her Mary Kay business helped her through a difficult time in her life and allowed her the opportunity to pass the torch to others. Hear her story!
LISTEN NOW
Miss an episode?
Check out the archive, and catch up today.
PODCAST
applause™ Round of Another
Episode
41
MAY2023 With two months left in the Seminar year, now is the time to maximize your momentum and power through to the finish line! New products plus so much more are here to help. Let’s make history for our big 60! TOSEMINAR
SUPERCHARGE
Happy Birthday,
Our Founder’s birthday is May 12. To celebrate, we want to honor her legacy of giving back to women-related causes in meaningful ways, such as Team Up for Women!®, through May 12. Get helpful tips on how to participate and support the Foundation at www.marykayashfoundation.org. Have a question for the Mary Kay Ash Foundation℠?
MARY KAY ® THEN. NOW. ALWAYS. MAKEOVER CONTEST ENDS MAY 12, 2023!
Last chance to book color appointments and encourage your customers to upload an image of their era-inspired makeup look to the contest website with a caption explaining its anniversarythemed inspiration for the chance for you both to win big! The three grand prize winners and 10 honorable mention winners will be announced the week of June 5–9.
NEW! 60 YEARS OF STORIES [LOGO TBD]
Mary Kay Ash started the first chapter in 1963 that spun millions of stories of personal fulfillment for women around the world. In honor of our 60th anniversary celebration, we’re shining the spotlight on her story and the women who have been enriched by the values, vision and excitement she created. Be sure to watch these fabulous stories from all over the world.
To thank you for your support over the last 60 years, we want to share your story! How has Mary Kay empowered you? Given you confidence? Helped you reveal the best version of you? Tell your story!
Here’s how you can share your story:
1. Share your Mary Kay story with a video or post on your favorite social media channel.
2. Be sure to use #MaryKay60, so your story reaches others around the world!
3. Tag the Mary Kay US account for your chance to be featured on our Mary Kay social media channels and website!
*Within Applause® magazine, you MAY periodically find articles which suggest building your business through referrals and/or by contacting potential guests for upcoming skin care parties or other events. Prior to contacting such individuals via telephone or email, you should consider whether such communication is consistent with state and/or federal “do-not-call” and/or “SPAM” laws and regulations. For more information on this subject, you can go to Mary Kay InTouch® > Resources > Legal or Tax in the drop-down menu. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help you avoid any issues with these types of regulations. Allthird-partytrademarks,registeredtrademarksandservicemarksarethepropertyoftheirrespectiveowners. Applause® Magazine Team: MANAGING EDITOR: MEGHAN BONDS COPYWRITERS/EDITORS: ERIN VIRGIL, ALESIA RITENOUR CONTRIBUTING WRITER/PUBLICATIONS SPECIALIST: NICOLE CALDWELL SPANISH MANAGING EDITOR: GABRIELA MUSTAROS ART PRODUCER: SHARILYN GETZ SENIOR PRINT PRODUCER: JAN STEEL PRINT PRODUCER: KIM RIND ART DIRECTOR/DESIGN STUDIO SUPERVISOR: BIANCA CAMANO GRAPHIC DESIGNERS: JOSH BOULDEN, ERICH SCHOLZ, RACHEL HARRISON SENIOR PREPRESS ARTIST: RICHARD HUDSON COPYEDITORS: LISA HORNE, GAYLEEN WOODALL SENIOR PROOFREADER: JESSICA HAMILTON
TRENDING Now
Happy Birthday,
• For Ambassador-related questions, email ambassadors@marykayashfoundation.org
• For Fundraiser-related questions, email fundraisers@marykayashfoundation.org
• For all other questions, email info@ marykayashfoundation.org Emails sent to mkcares@marykayfoundation.org will automatically redirect to the new primary inbox (info@marykayashfoundation.org) for handling.
Our Founder’s birthday is May 12. To celebrate, we want to honor her legacy of giving back to women-related causes in meaningful ways, such as Team Up for Women!®, through May 12. Get helpful tips on how to participate and support the Foundation at www.marykayashfoundation.org. Have a question for the Mary Kay Ash Foundation℠?
MARY KAY ® THEN. NOW. ALWAYS. MAKEOVER CONTEST ENDS MAY 12, 2023!
Last chance to book color appointments and encourage your customers to upload an image of their era-inspired makeup look to the contest website with a caption explaining its anniversarythemed inspiration for the chance for you both to win big! The three grand prize winners and 10 honorable mention winners will be announced the week of June 5–9.
NEW! 60 YEARS OF STORIES [LOGO TBD]
Mary Kay Ash started the first chapter in 1963 that spun millions of stories of success and personal fulfillment for women around the world. In honor of our 60th Anniversary celebration, we’re shining the spotlight on her story and the women that have been enriched by the values, vision and excitement she created.
Be sure to watch these these fabulous consultant stories from all over the world.
To thank you for your support over the last 60 years, we want to share your story! How has Mary Kay empowered you? Given you confidence? Helped you reveal the best version of you? Tell your story!
Here’s how you can share your story:
1. Share your Mary Kay story with a video or post on your favorite social media channel.
2. Be sure to use #MaryKay60 so your story reaches others around the world!
3. Tag @MaryKayMarket for your chance to be featured on our Mary Kay social channels and website!
*Within Applause® magazine, you MAY periodically find articles which suggest building your business through referrals and/or by contacting potential guests for upcoming skin care parties or other events. Prior to contacting such individuals via telephone or email, you should consider whether such communication is consistent with state and/or federal “do-not-call” and/or “SPAM” laws and regulations. For more information on this subject, you can go to Mary Kay InTouch® > Resources > Legal or Tax in the drop-down menu. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help you avoid any issues with these types of regulations. Allthird-partytrademarks,registeredtrademarksandservicemarksarethepropertyoftheirrespectiveowners. Applause® Magazine Team: MANAGING EDITOR: MEGHAN BONDS COPYWRITERS/EDITORS: ERIN VIRGIL, ALESIA RITENOUR CONTRIBUTING WRITER/PUBLICATIONS SPECIALIST: NICOLE CALDWELL SPANISH MANAGING EDITOR: GABRIELA MUSTAROS ART PRODUCER: SHARILYN GETZ SENIOR PRINT PRODUCER: JAN STEEL PRINT PRODUCER: KIM RIND ART DIRECTOR/DESIGN STUDIO SUPERVISOR: BIANCA CAMANO GRAPHIC DESIGNERS: JOSH BOULDEN, ERICH SCHOLZ, RACHEL HARRISON SENIOR PREPRESS ARTIST: RICHARD HUDSON COPYEDITORS: LISA HORNE, GAYLEEN WOODALL SENIOR PROOFREADER: JESSICA HAMILTON TRENDING
Now
Ready to celebrate 60 years of Mary Kay beauty and the countless opportunities that have empowered so many women?
Encourage your customers to treat themselves to these powerful Mary Kay® color products and all the fan-favorites just waiting to become theirs!
NEW! SPECIAL-EDITION† MARY KAY® MATTE
LIQUID LIPSTICK, $20 EACH
Dreamy, matte formula. Lightweight, velvety texture that hugs lips for smooth and comfortable wear, and has a bold color payoff in five shades:
• Modern Nude
Must-Have Mauve
• Classic Red Burgundy Orchid
• Rich Espresso
BRUSH WITH BOLDNESS.
will donate $1 from each sale of the limited-edition Mary Kay® Heart-Shaped Foundation Brush to the Mary Kay Ash Foundation℠
Mary Kay is committed to supporting the efforts of the Mary Kay Ash Foundation℠ efforts to invest in breakthrough cancer research for women-related cancers and ending domestic violence against women and girls in the United States and around the world.
BE BOLD. MAKE AN IMPACT. It’s said that when you look good, you feel good, and there’s nothing like bold, high-quality beauty products to help a woman feel absolutely stunning. NEW! LIMITED-EDITION† MARY KAY® HEART-SHAPED FOUNDATION BRUSH, $5 With the purchase of any TimeWise 3D® Matte or Luminous Foundation. Features Mary Kay-branded hearts and synthetic pink bristles. All prices are suggested retail. †Available while supplies last *Over-the-counter drug product Summer 2023 products are available for all independent sales force members to order on May 15. COMPLETE THE FLAWLESS LOOK! MARY KAY® FOUNDATION PRIMER SUNSCREEN BROAD SPECTRUM SPF 15,* $20 Creates the perfect canvas for a flawless foundation application. Enhances foundation benefits and extends wear. MARY KAY® PERFECTING CONCEALER, $16 EACH Essential for achieving a natural, even-looking complexion. Conceals blemishes, age spots and minor skin imperfections. MARY KAY® MAKEUP FINISHING SPRAY BY SKINDINÄVIA, $20 Gives makeup the staying power to last up to 16 hours. You can join Mary Kay’s global Pink Changing Lives® cause empowerment program and help change the lives of women and their families. In the United States, from May 10 through Aug. 15, 2023, Mary Kay Inc.
APPLICATION: Apply easy-to-wear shades (sold separately) to both lips and cheeks using your fingers, the Mary Kay® Cream Color Brush (for lips) or the Mary Kay® Cheek Brush (for cheeks).
NEW! LIMITED-EDITION† MARY KAY® LIP & CHEEK CREAM BLUSH, $14 EACH
With subtle to bold shades, double your beauty benefits with this multitasking makeup dream. Perfect for on the go, this lightweight, silky cream formula features good-for-your-skin ingredients, such as vitamin E.
Available in four shades for all skin tones:
• Mauve Sunset Spiced Berry
• Luxe Lilac
• Peach Shimmer
HELP IS HERE!
Check out popular Beauty Extras videos for the latest lip and cheek colors, along with how-tos and digital assets to share on social media.
NEW! LIMITED-EDITION†
MARY KAY® LIP BALM SET, $16
Perfect while on the go. Your customers can unwrap a sweet moisturizing experience in two fresh flavors: Tropical Guava & Sweet Berry. Check out product details and helpful resources such as fliers, digital assets, videos and more are all right here!
HELP IS HERE!
GIFT WITH PURCHASE
Get a FREE* set of limited-edition*
IT’S ALL IN THE PACKAGING. These special-edition† Mary Kay® 60th Anniversary Shopping Bags are a great way to give gifts and share this special year! Comes in packs of 10 (5 large, 5 small), $8 on Section 2.
Mary Kay® Masking Minis with the purchase of the retail-sized Clear Proof® Deep-Cleansing Charcoal Mask AND retail-sized TimeWise® Moisture Renewing Gel Mask. LIMITED-EDITION† MARY KAY® FUZZY HEADBAND, $3 ON SECTION 2 This adorable headband makes a great gift with purchase! SPECIAL DELIVERY! NEW! LIMITED-EDITION MARY KAY® BEAUTY BOX BUNDLES (UNFILLED, FLAT-PACKED), $12, PK./4 ON SECTION 2 Think of all the possibilities. You can offer to your customers as a gift with purchase, as a purchase with purchase, or create your own bundles and package them inside these gorgeous boxes. Available in either a stripes or lips pattern. All prices are suggested retail. †Available while supplies last *Available from participating Independent Beauty Consultants only and while supplies last Summer 2023 products are available for all independent sales force members to order on May 15. Pans fit perfectly in the Mary Kay Perfect Palette® and Mary Kay Petite Palette®. Each sold separately. Tip! Watch this video for box assembly instructions.
SUMMER INTO COLOR!
SPRING
GET FATHER’S DAY DONE IN DADVANCE! HELP HIM SMELL GREAT AND FEEL LIKE Clean and contemporary with notes of Lemon, Amber and Patchouli. reminiscent of the scent of hearth and ® COLOGNE SPRAY, $56 Notes of Italian Bergamot and French Lavender, tailored with oaky Whiskey Barrel Accord, balanced with MKMEN® REGIMEN, $80 Regimen includes Daily Facial Wash, Shave Foam,Cooling After-Shave Gel and Advanced Facial Hydrator Sunscreen Broad Spectrum SPF 30.* ORDER NOW! All prices are suggested retail. *Over-the-counter drug product MEN NEED Take advantage anniversary promotion to curate the perfect gift of skin and fragrance products spoil life! Plus, the special-edition Skinvigorate Section 1 purchase necessary – a great gift with purchase to bolster this promo! Help your customers find the perfect gifts for him! OR COMPLEMENT HIS SKIN CARE SKIN CARE SYSTEM, $75 $60. Special offer available through Sept. 30, 2023. Includes device, one Facial Cleansing Brush Head and USB cord. Active* independent sales force members can purchase for $30 wholesale! sales of $225 in wholesale Section 1 products and will remain active for two ANNIVERSARY SPECIAL $60
Sapphire: July 22–25
Emerald: July 26–29
Diamond: July 30 – Aug. 2
Ruby: Aug. 3–6
LOCATION:
Kay Bailey Hutchison Convention Center Dallas 650 S. Griffin St. Dallas, Texas 75202
REGISTRATION FEES:
$250 Registration fee for all Independent Beauty Consultants except new Independent Beauty Consultants whose Agreements are accepted by the Company beginning July 1, 2022, through July 1, 2023. Their registration fee will be $225.
PRODUCT PERK!
You’ll receive an extra special gift for attending Seminar 2023! Make sure to save a little space in your checked luggage for an exciting and brand new product!
ON-SITE
$275 Registration fee for everyone (spacepermitting) except new Independent Beauty Consultants whose Agreements are accepted by the Company beginning July 1, 2023. Their registration fee will be $225.
Since this is our historic 60th anniversary celebration, it’s only right that we share this moment together in person, which means there will be no general session virtual viewing option. Find more details on Mary Kay InTouch®.
RELISH IN MIND-BLOWING RECOGNITION!
Independent Beauty Consultants can earn a sash and onstage recognition at Seminar for achieving the Princess Court of Personal Sales or Sharing!
• Independent Beauty Consultants who achieve at least $20,000 in personal retail sales from July 1, 2022 through June 30, 2023.
• SEMINAR AWARDS 2023
If you are on-target for Court or Circle, now is the time to make your reward selection(s). We can’t wait to celebrate you with some new bling! Get details.
GET ALL THE RECOGNITION DETAILS.
Words really can’t express the amazing moments at Seminar! See why you will want to be there!
to join us in Dallas this summer for a Mary Kay Seminar unlike any before. Deadline is July 1, 11:59 p.m. CT.
CELEBRATING 2023 SEMI NAR
YEARS
REGISTER
#MaryKay60
#MaryKay60
#MaryKay60
PARTY TIME!
Parties are also where you can connect with others, make new friends and develop lifelong relationships. And the great news, all of this can happen in person or virtually!
While in-person and virtual parties are unique, we’ve got common tips that apply to both:
• Make your customers feel important. Reach out before the party with details they need, and share your excitement. During the party, remember to picture each person with a sign around her neck that says, “Make Me Feel Important.” Afterward, thank each person for their time, and be sure to follow up!
SHOP MY
• Promote booking a followup appointment. At your parties, talk about the followup appointment, and try to schedule that next meeting as a follow-up consultation or color or pampering appointment.
• Get social. For instant connection and unlimited reach, social media is an essential resource for keeping the dream alive – and thriving –for the next 60 years. That’s why it’s time to up your social presence by being a Mary Kay Social Creator!
PARTY!
This new party management tool makes it easier than ever to host a party. You create a unique, shareable link for each party. You or your hostess can send this link to her guests via email or text to shop her party. When her guests shop, all sales are automatically calculated to her party so you can easily track sales toward her hostess rewards. It can help you get more hostess leads and increase party sales. It can also help you manage your parties and make it easier to calculate your hostess rewards! This new tool is available now and it’s free! Get details!
BONUS!
When users click the party link from their phones, it prompts them to download the Mary Kay® App or opens it if they already have it! This makes it easy for your customers to shop with you!
HELP IS HERE!
• Check out the NEW! Social Media Masterclasses.
NEW! JOIN THE #MARYKAY60 SOCIAL MEDIA CHALLENGE
MAY 1 – SEPT. 30, 2023
Get excited: This social challenge is on to celebrate the anniversary BIG! Post your powerful, inspiring stories about Mary Kay and be one of the 30 eligible Independent Beauty Consultants each month who could win a Social Creator Kit!
How to participate: Post about your love of Mary Kay - from products to the opportunity to the community or the sisterhood.
• On Facebook: in the text, include #MaryKay60 @marykay
• On Instagram: type in the text #MaryKay60 @marykayus
We are excited to see you be a Mary Kay Social Creator, who positively represents the brand in your social media channels!
• Check out the video on becoming a Mary Kay Social Creator and participating in the #MaryKay60 Social Media Challenge.
• Be sure to join the My Mary Kay Facebook group for exclusive content to help you become a Social Creator – plus so much more! Join now!
BUSINESS-BOOSTERS
For both in-person and virtual parties, these apps can help make your party a hit!
Mary Kay® Skin Analyzer App.
A digital skin care assistant that scans your customers’ skin and provides personalized Mary Kay® product recommendations. It can position you as a skin care expert!
UPDATED! Mary Kay® Mirror Me App. A virtual makeover app that uses augmented reality to try color products on the face in real time, allowing the user to move naturally and view makeup in a lifelike setting.
Now with enhanced face tracking, improved makeup rendering and the option to upload your own photo! Desktop version now available!
Mary Kay® Digital Showcase App.
If you’re not in the app already, download to check out all of the helpful digital publications, even without an internet connection.
• Mary Kay Looks Collection. Includes shareable how-to videos with application tips, plus images of each look on alternate skin tones.
• MKConnections® Brochure. Branded business essentials to help you build, promote and grow your business.
• It Just Fits® Team-Building Materials. A collection of videos, a Conversation Guide and more! Share by text, email or social media.
• You’ll also find brochures for Seminar Awards jewelry and Seminar souvenirs!
Parties are the foundation of any successful Mary Kay business. It’s there you can work your business full circle: selling products, booking more parties and sharing the opportunity to grow your team.
FREE TO DOWNLOAD FROM YOUR APP
STORE!
GET READY TO PARTY! GET MORE INFORMATION ON HOW TO PARTY IN PERSON OR VIRTUALLY! All third-party trademarks, registered trademarks and service marks are the property of their respective owners.
all the details on the #MaryKay60 Social Media Challenge now.
Get
Go-Give® AWARD
Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping others selflessly and supporting adoptees as much as unit members.
Angela Brannon
Katie Oney
Jillian Wise
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Jeanine Murphy
Go-Give® AWARD
DIAMOND
Katie Oney
Independent Senior Sales Director
Mary Kay Ash said, Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping others selflessly and supporting adoptees as much as unit members.
Began Mary Kay Business: February 2003
Sales Director Debut: June 2005
Mary Kay National Area
Personal: Lives in Granger, Ind. Husband, Jeff; son, Colin; daughters: Makenzie, Addison.
“I am motivated to help others because I truly believe that one of the greatest gifts we can give is to be a genuine positive part of another’s journey. Playing a role in the process of dreaming, believing, planning, leading, loving and celebrating growth honors and emulates the culture that Mary Kay Ash created for us. I am so grateful to all who have supported me in my journey, and the least I can do is pass it on to others.”
Testimonial: Independent Senior Sales Director Cheryl Clark of Benton Harbor, Mich., says, “Katie is the epitome of what Mary Kay would want in an Independent Sales Director: integrity, passion, godliness and the drive to help others succeed. She praises everyone’s success and leads by example. She is a master communicator, using social media to communicate positive encouragement to her clients, her team and her unit.”
Angela Brannon
Katie Oney
Jillian Wise
Jeanine Murphy
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Go-Give® AWARD
EMERALD
Jeanine Murphy
Independent Senior Sales Director
Mary Kay Ash said, Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping others selflessly and supporting adoptees as much as unit members.
Began Mary Kay Business: April 2004
Sales Director Debut: July 2014
Mary Kay National Area
Personal: Lives in Gulfport, Miss. Husband, James; son, David; daughters: Savannah, Amber, Jayme.
“I am motivated to help others because I want the best for everyone that I meet.”
Testimonial: Independent Beauty Consultant Lia Jones of Hattiesburg, Miss., says, “She always makes herself available to her team of Independent Beauty Consultants and her customers; she’s very encouraging and extremely giving; she always leads by example and will make sure you have what you need to accomplish the same things as her; she’s a phenomenal Sales Director who puts God first in everything she does, and I am honored to be on her team.”
Angela Brannon
Katie Oney
Jillian Wise
Jeanine Murphy
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Go-Give® AWARD
RUBY
Angela Brannon
Independent Sales Director
Mary Kay Ash said, Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping others selflessly and supporting adoptees as much as unit members.
Began Mary Kay Business: September 2011
Sales Director Debut: April 2012
National Sales Director: Cindy Fox
Personal: Lives in Pell City, Ala. Husband, Justin; son, Turner; daughter, Ruby.
“I am motivated to help others because I want them to realize the potential that is inside of them and become the best version of themselves possible, which will change generations.”
Testimonial: Independent Beauty Consultant Maureen Groves of Sebastian, Fla., says, “Angela exemplifies Mary Kay’s Go-Give spirit. It is wonderful to see Angela carry on the tradition of this Company; she lives by the Golden Rule and gives from the heart 100%.”
Angela Brannon
Katie Oney
Jillian Wise
Jeanine Murphy
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Go-Give® AWARD
SAPPHIRE
Jillian Wise
Independent Sales Director
Mary Kay Ash said, Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping others selflessly and supporting adoptees as much as unit members.
Began Mary Kay Business: March 1997
Sales Director Debut: January 2009
Mary Kay National Area
Personal: Lives in Rochelle, Ill. Husband, Will; son, Liam; daughter, Daphne.
“I am motivated to help others because I have been fortunate enough to have others help me, believe in me and truly see me. I can best honor those women by doing the same for those I meet. We all have different talents, gifts and abilities. If we all do what we can when we can, we will be so much stronger together than we could ever be individually. I believe that what we do sends a ripple effect out into the world. Our interactions with people in all areas of our lives can have positive impacts on so many more than we will ever know.”
Testimonial: Independent Beauty Consultant Rose Russell of Aurora, Ill., says, “Jillian has very high energy, and it rubs off on her team. She is a go-getter; she is loving, kind, and very generous. Jillian always goes above and beyond; she encourages and uplifts us; we are a family in Mary Kay! Jillian puts her faith first, then her family, and then her business.”
Angela Brannon
Katie Oney
Jillian Wise
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Jeanine Murphy
MAY 1–31: GO FORTH WITH GO-GIVE.
Our beloved Founder, Mary Kay Ash, created the idea of Go-Give as an others-first philosophy that became a foundation for her business. As we celebrate our 60th anniversary and to honor her in her birthday month, you can find ways to purposefully practice the Golden Rule. Or you can celebrate others who are great examples of this philosophy by nominating them for a monthly Go-Give® Award. What will you do to touch the lives of others?
This stunning travel jewelry pouch can be yours when you have personal retail sales of $600* or more in wholesale Section 1 products in May.
*The order(s) to support the personal retail sales of $600 or more in wholesale Section 1 products requirement per month can be placed in one single order or placed in cumulative orders, as long as the orders are placed in the same calendar month. Customer Delivery Service, Guest Checkout and EZ Ship order amounts count toward your personal retail sales of $600 or more in wholesale Section 1 products. You’ll receive your monthly reward inside your qualifying order. One reward per achiever each month.
Learn how you can grow your business, develop your team and earn these bracelets with the Share the Heart of Mary Kay Team-Building Challenge.
NEW BUSINESS DEBUT ASSORTMENT
AVAILABLE APRIL 1 – JUNE 30, 2023
This one-click product order takes the guesswork out for new Independent Beauty Consultants! The assortment includes easyto-sell products, plus free samples. Cost is $601 wholesale (Part No. 10228870)..
BE GOLDEN YEARLONG CONSISTENCY CHALLENGE
When you achieve the Golden Rules Challenge each month from July 1, 2022, through June 30, 2023, you can earn this gorgeous earrings and bracelet set.
Plus, when purchased, you can earn the Golden Rules Challenge for the month and be on-target for the Star Consultant Program. It can also help new Independent Beauty Consultants get qualified for Great Start: Ready, Set, Sell! While this convenient assortment was created for new Independent Beauty Consultants, it’s available for all. NO LIMITS!
Get the details, including a downloadable flier and FAQs.
MAY 2023
It was 2018 and Wandra Alleyne needed to take a step back from her Mary Kay business. The loving daughter, sister and mother had lost her mother, sister and son, Montiel, all within the span of a few months.
“It was a painful time in my life, and I needed personal time to grieve and heal,” says Wandra. “Throughout that period, my Mary Kay sisters were the ones who stood beside me and helped me through all the pain and hurt. They were my strongest supporters, along with my husband Mark, daughter Ayanna and son Marquise.
ALL IN
“One day at lunch with my friend, Independent Executive Senior Sales Director Stacy Ervin, she shared her dream of building her National Area. It had been two years since the tragedies. I was ready and all in to help and support her as she had done for me. I submitted my Independent Beauty Consultant Agreement for the second time in July 2020, and away I went!”
WHAT’S DIFFERENT
Having been an Independent Sales Director before, Wandra was quick to jump in, hold parties, reach out to new customers and team members and grow her business. Only this time, it was in the middle of the pandemic.
“I knew the Mary Kay culture and what a great company it is,” says Wandra. “I did need to learn how to work my business differently holding parties virtually and having a bigger social media presence to reach new customers and potential team members. But the basics of enriching women’s lives and helping others reach their goals didn’t change, and it’s what motivates me still. I love seeing the change in women when they feel supported and encouraged. Like Mary Kay Ash said, ‘I’ve often said that we are doing something far more important than just selling cosmetics; we are changing lives.’”
Wandra became an Independent Sales Director that November and earned the use of her Mary Kay career car the same month. At seminar 2020, she achieved Double Star status.
DREAM CAST
“Career Conference came around that next spring, and something sparked inside me,” says Wandra. “I had earned a spot in the Top 10 in Court of Sharing. It was there at Career Conference that me and my unit members decided to stretch and set our sights on becoming a pink Cadillac unit.” To motivate and spur the momentum they had experienced, Wandra sent her unit red hot chili pepper seeds in a packet along with a pink Cadillac postcard. She wrote, ‘Here’s to our being a red hot pink Cadillac unit.’ Many were new in their Mary Kay businesses, and 2022 was going to be the first time they had ever attended Seminar. “I painted a picture that we could eat a cold box lunch, or we could experience fine dining at the pink Cadillac luncheon. Of course, they all wanted in on the fine dining experience!”
PINK CADDY UNIT
Wandra says with good old-fashioned hard work, consistency and perseverance, she and her unit achieved their stretch goal exactly one year later and earned the use of a Mary Kay pink Cadillac in March 2022. She picked up her Cadillac on July 6, her birthday. “The experience was definitely bittersweet,” she says. “Naturally I was grateful and excited for our unit, but my dad who had been ill passed away before he had a chance to ride in it.”
With his death coinciding with Seminar 2022, Wandra had a decision to make. She could stay home or be present for her unit in Dallas at Seminar. She chose the latter. “I didn’t want my unit to be there without me. They worked hard and deserved the recognition, and I wanted to be there and celebrate all our achievements.
A SISTERHOOD
“I was accustomed to the camaraderie I had from my 20-year military career, but to me, Mary Kay is even more unique to find this level of support with a group of women. It’s exactly why I love my Mary Kay business and the sisterhood it offers me.”
Wandra says she experiences that daily. “I love watching women feel more confident and secure with each success they experience in their Mary Kay businesses. The pandemic helped us expand our borders, reach out, engage and share Mary Kay with others across the country. That’s a good thing that came out of that.”
And she strives to be a great example to others. “I’m laser-focused when working toward a goal. I can’t expect others to work if I’m not. To me, the speed of leader is definitely the speed of gang. My advice is to not worry about what others are doing. Don’t look to the left or to the right. Just stay in your lane and focus on what you need to do to reach your goal. The rest will fall into place.”
WHAT’S NEXT Wandra’s next big goal? To earn the Top Sales Director Trip. “I’d love to take Mark on a dream getaway in appreciation for all he does working as a military nurse,” she says. She’s also eager to coach women with big goals of becoming Independent Sales Directors. “I’m so thankful I was afforded this opportunity and want to pass the torch to others. Being a Mary Kay Independent Sales Director is a calling, and I want to share this experience with others, crafting a memorable journey as we go.”
it
® A TIME FOR ALL SEASONS! HEAR WANDRA TELL HER STORY ON THE PODCAST.
Wandra Alleyne INDEPENDENT SALES DIRECTOR, FLORESVILLE, TEXAS
just fits!
Less than 1% of Mary Kay Independent Beauty Consultants meet the criteria to earn the use of a Mary Kay Career Car or the Cash Compensation option. All third-party trademarks, registered trademarks and service marks are the property of their respective owners.
IS HERE! amazing
TO CELEBRATE
RECOGNITION CENTRAL
achievements? READY
TO THE TH
The last couple of months before the 60th anniversary Seminar are packed with heartfelt challenges, elevated promotions and most importantly, great opportunities to reach your personal team-building goals and Company-wide initiatives! May is the perfect time to ramp up your business as we honor our Founder’s birthday and her legacy that carried us to our diamond anniversary!
The Red Zone
SEE MORE HERE SHARE THE MARY KAY DREAM THEN. NOW. ALWAYS. SEE MORE HERE 8OUT
SEE MORE HERE SEE MORE HERE TIPS SEE MORE HERE SEE MORE HERE Ready to Supercharge to Seminar? Watch this message from Nathan Moore!
SHARE THE HEART OF MARY KAY TEAM-BUILDING CHALLENGE
OF THE GATE
SHARE THE HEART OF MARY KAY TEAM-BUILDING CHALLENGE
A Great Start-qualified team member is one who MAY 1–31, 2023
Do you want to be a part of Mary Kay history? Now through June 30, all independent sales force members can share the Mary Kay opportunity worldwide in the first-ever global independent sales force challenge! The goal: 600,000 new Mary Kay Independent Beauty Consultants globally by June 30.
The Red Zone TO THE TH The last couple of months before the 60th anniversary Seminar are packed with heartfelt challenges, elevated promotions and most importantly, great opportunities to reach your personal team-building goals and Company-wide initiatives! May is the perfect time to ramp up your business as we honor our Founder’s birthday and her legacy that carried us to our diamond anniversary! SHARE THE HEART OF MARY KAY TEAM-BUILDING CHALLENGE SHARE THE DREAM 8OUT OF THE GATE TIPS team-building TIPS WITH TIQKIA! TIQKIA BARROW, INDEPENDENT ELITE EXECUTIVE SENIOR SALES DIRECTOR, GREENACRES, FLA. GENERATE LEADS DAILY. Find people. You can’t develop your team if you don’t find people to try to team build with. I am very consistent and committed to not only myself but to teaching my unit members to get five leads a day in their everyday lives. Think about your friends, relatives, acquaintances, neighbors, social media followers and then also your social groups. Whether you were in a sorority, part of a church, a community or Facebook group, leads are the key. • Use the Mary Kay® Skin Analyzer App. I send people a link to this app when I’m out and about to connect with them. This gives me the opportunity to talk to people about being brand ambassadors or about becoming Independent Beauty Consultants. • It never hurts to ask. Once you get that lead and make that connection, I always say, ‘You must get off your ASK!’ I often say that if my husband never ASKED that we wouldn’t be married today. It’s the same thing with team-building. If you never ask, you’ll never be able to build that relationship or connection and possibly get to spend the rest of your life together. I encourage my unit members to share the Mary Kay opportunity from the very beginning. It’s how you achieve fullcircle success! Think of being on a Mary Kay rowboat. One oar represents selling, and the other oar represents team-building. When we row, we keep our business moving ahead. 8OUT OF THE GATE JAN. 1 – JUNE 30, 2023 Can you imagine yourself debuting as an Independent Sales Director at Seminar 2023? Now it can be your reality with the 8 Out of the Gate Promotion. The 60th anniversary year is the perfect time to elevate your Mary Kay business with these reduced requirements: FOR A LIMITED TIME, • Instead of needing 10 or more active* personal team members, all Elite Team Leaders with 8 or more active* personal team members the month prior to submitting a Commitment Form can enter the Independent Sales Director-in-Qualification Program. The number of DIQ active* team members required to debut as an Independent Sales Director will decrease from 30 to 24! All other program requirements will remain unchanged. An Independent Beauty Consultant is considered active with personal retail sales of $225 in wholesale Section 1 products and will remain active for two months following any month with this amount in sales. RADIATE IN RED NEW! 2023–2026 Red Jacket Collection These new jackets will showcase your style as you radiate with your energy, positivity and boldness! The new collection will be available for purchase starting June 15, 2023. Place your order by July 10, 2023, to receive your red jacket in time to wear it at Seminar 2023! Orders received after July 10, 2023, may not arrive in time for Seminar 2023. Get the details including fitting information, behind-the-scenes video, descriptions and care instructions. REMINDER: Twin Hill is transitioning to its new brand name, Affinity. During this time, you may continue to see the Twin Hill name as the company completes this change. INDEPENDENT BEAUTY CONSULTANT MOST IMPORTANT THINGS
JAN. 1 – JUNE 30, 2023 Follow in Mary Kay Ash’s footsteps in goal-setting by accomplishing the Most Important Things Game! By completing, you can earn a commemorative scarf, a new red jacket from the 2023–2026 Red Jacket Collection and onstage recognition at Seminar 2023. HOW TO EARN Independent Sales Directors and National Sales Directors can play too! GAME DETAILS. SHARE THE MARY KAY DREAM THEN. NOW. ALWAYS.
GAME
JAN. 1 – JUNE 30, 2023 GET THE DETAILS, including team-building materials. has personal retail sales of $600 or more in wholesale Section 1 products within the Great Start time frame. The wholesale order(s) to support this retail sales amount can be a single order or cumulative orders. The Great Start frame is the month her/his Agreement is received and accepted by the Company plus the following three calendar months.
Add one or more new personal team members during the challenge time frame and receive: A special video message from Nathan Moore, President, Global Sales and Marketing at the end of the challenge time frame. • A Bling Button at Seminar 2023. In celebration of Mary Kay Ash’s birthday and the golden principle she founded her company on, this month, there is an additional Golden Rules Challenge that puts team-building in the spotlight! The two qualifications are: Achieve the May Golden Rules Challenge. Develop two or more Great Start-qualified† new personal team members during the challenge time frame. By completing, you can earn the May Golden Rules piece, PLUS three golden beaded bracelets featuring pink hearts. There is one to wear and two to share with your two Great Start-qualified† new personal team members! There is an added column on the Mary Kay InTouch Yearlong Tracking Report to track your May Great Start-qualified† Independent Beauty Consultants.
Ready
to become a Mary Kay Social Creator
and expand your reach on social media? Join the My Mary Kay Facebook group for exclusive content and ideas!
When you participate in the #MaryKay60 Social Media Challenge from May 1 – Sept. 30, 2023, you’ll become eligible to win a Social Media Creator Kit that’s sure to help you take your social skills to the next level.
The My Mary Kay Facebook group is the official Facebook community for Mary Kay U.S. Independent Beauty Consultants! As a member, you’ll enjoy exclusive content that’s only available to the group, plus the opportunity to connect with one another.
Join the group today, and encourage your Mary Kay independent sales force friends to do the same!
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