Applause for April 2022 by Fatima Cajina

APRIL 2022

SE APPLAU Y! H WORT ewest

iss the n ® Don’t m pplause of the A episode ® y a K ry t on Ma podcas e. howcas a it Dig l S

Let’s Celebrate Spring!

It’s time to Power Up Your Customers with great products, helpful apps and resources, plus a business opportunity that can fit their lives! Get all the details inside!

HOW-TO GUIDE TAP HERE

Calendar

APRIL

MAY

Mary Kay National Area Zoom to Success call at 1 p.m. CT. Check your email for details and link.

Registration deadline for April Virtual New Director Education at 11:59 p.m. CT.

Online Independent Sales Director-in-Qualification Commitment Form available beginning 12:01 a.m. CT.

Last day to submit online Independent Sales Director-inQualification Commitment Form. Commitment Form available until 11:59 p.m. CT.

April Virtual New Director Education – 9:30 a.m. – 12:15 p.m. CT. Graduation Celebration begins at 12:30 p.m. CT.

April Virtual New Director Education – Spanish at 9:30 a.m. – 12:15 p.m. CT. Graduation Celebration begins at 12:30 p.m. CT.

Online Independent Sales Director-in-Qualification Commitment Form available beginning 12:01 a.m. CT.

Last day to submit online Independent Sales Director-inQualification Commitment Form. Commitment Form available until 11:59 p.m. CT.

Mother’s Day.

Summer 2022 Preferred Customer ProgramSM customer mailing of The Look begins. (Allow 7–10 business days for delivery.)

Good Friday. All Company offices closed.

Early ordering of the new Summer 2022 promotional items begins for Star Consultants who qualified during the Dec. 16, 2021 – March 15, 2022, quarter and for Independent Beauty Consultants who enrolled in The Look for Summer 2022 through the Preferred Customer Program℠.

Last day to enroll online for the Summer 2022 Preferred Customer Program℠ mailing of The Look, including an exclusive sample (while supplies last).

Seminar 2022 Registration opens to all NSDs at 8:30 a.m. CT.

Remember, it costs five times as much to attract a new customer as it does to maintain an established one. So, determine to make your customers the happiest in town. Cultivate your pink ticket customers, and you’ll find your reorders will grow. If you will take care of your customers, they will take care of you!”

Mary Kay Ash’s birthday.

Summer 2022 promotion early ordering for all Independent Beauty Consultants begins.

Summer 2022 promotion begins. Official on-sale date.

Seminar 2022 Registration opens to all ESSDs and EESSDs at 8:30 a.m. CT.

Seminar 2022 Registration opens to all independent sales force members at 8:30 a.m. CT. Earth Day. Learn about Mary Kay’s commitment to sustainability.

Early ordering begins for Summer 2022 product promotion for all Independent Sales Directors.

Last day of the month for Independent Beauty Consultants to place telephone orders to count toward this month’s Section 1 product sales volume.

Memorial Day. All Company offices closed. Postal holiday.

Last day of the month for Independent Beauty Consultants to place online orders to count toward this month’s Section 1 product sales volume. Online Independent Beauty Consultant Agreements and orders accepted until 11:59 p.m. CT.

APRIL 2022

Download and share a PDF of this issue.

APPLAUSE WORTHY!

the newest ® Don’t miss of the Applause episode Kay® on Mary podcast . Digital Showcase

Let’s Celebrate Spring!

It’s time to Power Up Your Customers with great products, helpful apps and resources, plus a business opportunity that can fit their lives! Get all the details inside!

HELPFUL NUMBER: Customer Success Center 800-272-9333 For questions regarding Mary Kay® product orders, Mary Kay InTouch®, special events, product information, etc. APPLAUSE® magazine is published in recognition of and as information for members of the Mary Kay Inc. independent contractor sales organization, Independent National Sales Directors (“National Sales Directors”), Independent Sales Directors (“Sales Directors”) and Independent Beauty Consultants (“Consultants”) in the United States, Puerto Rico, U.S. Virgin Islands and Guam by Mary Kay Inc., Dallas, Texas. ©2022 Mary Kay Inc. Member: Direct Selling Association, Personal Care Products Council. Mary Kay Inc., 16251 Dallas Parkway, P.O. Box 799045, Dallas, Texas 75379-9045, marykay.com. Your Independent Contractor Status: As an independent contractor, you are not an employee nor an agent of Mary Kay Inc. Throughout Applause® magazine, you will receive guidance, suggestions and ideas regarding your Mary Kay business, yet you have the freedom to choose your own hours and the business methods that work best for you. The Company retains no right of control over you, except those terms of your Independent Beauty Consultant, Independent Sales Director and/or Independent National Sales Director Agreement(s) with the Company. You, in turn, have no power or authority to incur any debt, obligation or liability, or to make any representation or contract on behalf of the Company.

TRENDING Now

earth day APRIL 22:

ENRICHING LIV F O R A S U STA I N

In 2022 and beyond, we are focused on Enriching Lives Today for a Sustainable Tomorrow!

DID YOU KNOW? In 1989, Mary Kay became one of the first companies to enact a comprehensive corporate recycling program. Through

5 PILLARS

A decade of action.

Pink Doing Green®, that one initiative grew to include:

Business Excellence

• Worldwide Recycling Program: Our global manufacturing facilities demonstrate sustainable processes every day

Product Stewardship

through robust recycling programs.

Social Impact

• One Million Trees Planted: We’ve planted more than 1 million trees around the world. • Sustainable Product Packaging: We offer innovative and environmentally friendly products and packaging. • Zero Landfill Sites: Our global manufacturing facilities have achieved zero landfill status.

Responsible Manufacturing Women’s Empowerment LEARN MORE

• 100% Biodegradable Packing Materials: Packing peanuts (biopeanuts), made from renewable corn and potato starch, are used to ship millions of products each year. • 100% Renewable Energy: Our world headquarters and global manufacturing facilities are powered by 100% renewable energy.

LET EVERYONE KNOW!

Applause® Magazine Team: MANAGING EDITOR: MEGHAN BONDS COPYWRITER/EDITOR: ANUMITA GHOSH CONTRIBUTING WRITER/PUBLICATIONS SPECIALIST: NICOLE CALDWELL SPANISH MANAGING EDITOR: MARGARITA HERNÁNDEZ CONTRERAS ART PRODUCER: SHARILYN GETZ SENIOR PRINT PRODUCER: JAN STEEL PRINT PRODUCER: KIM RIND ART DIRECTOR/DESIGN STUDIO SUPERVISOR: BIANCA CAMANO GRAPHIC DESIGNER: JOSH BOULDEN SENIOR PREPRESS ARTIST: RICHARD HUDSON COPY EDITORS: LISA HORNE, GAYLEEN WOODALL *Within Applause® magazine, you MAY periodically find articles which suggest building your business through referrals and/or by contacting potential guests for upcoming skin care parties or other events. Prior to contacting such individuals via telephone or email, you should consider whether such communication is consistent with state and/or federal “do-not-call” and/or “SPAM” laws and regulations. For more information on this subject, you can go to the Mary Kay InTouch® > Resources > Legal or Tax in the drop-down menu.. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help you avoid any issues with these types of regulations.

Get Your Spring Vibe Going!

Lots of celebrations are coming up – weddings, Mother’s Day, graduations, proms, quinceañeras. You can help your customers handpick the best gifts within their budgets!

“ Me” Time for mom NEW! Limited-Edition† Mary Kay® Pedicure Set, $26: A three-step DIY pedicure set for the ultimate feet retreat. Includes a Foot Scrub, overnight Foot Mask and Pumice Stone.

Mary Kay® Essential Brush Collection, $56: Five high-quality, precisely shaped brushes, ideal for creating a range of looks, packed in a stylish, portable clutch.

build your own bundles! BRIDE-TO-BE STAPLES SHE’LL LOVE • Mary Kay® Makeup Finishing Spray by Skindinävia, $20 • Mary Kay® Foundation Primer Sunscreen Broad Spectrum SPF 15,* $20 • Lash Intensity® Mascara, $18 • Beauty Blotters® Oil-Absorbing Tissues, $8, pk./75 tissues

Prom, Graduation Day Beyond for

and

MARY KAY® OIL-FREE HYDRATING GEL, $34 This nongreasy gel absorbs quickly, leaving skin feeling cool and refreshed while hydrating it for up to 10 hours.

MARY KAY® CC CREAM SUNSCREEN BROAD SPECTRUM SPF 15,* $22 In Very Light, Light-toMedium, Medium-to-Deep, Deep and Very Deep LASH INTENSITY® MASCARA, $18

MARY KAY CHROMAFUSION® HIGHLIGHTER, $14 EACH Available in Glazed and Honey Glow MARY KAY UNLIMITED® LIP GLOSS, $16 EACH Available in 14 gorgeous shades

QUICK FIX BEFORE THAT BIG EVENT MARY KAY® HYDROGEL EYE PATCHES, $40, PK./30 PAIRS These cooling, soothing gels awaken tired eyes with a burst of hydration and can be used anytime, anywhere.

cheers to any occasion! WHITE TEA & CITRUS SATIN BODY® COLLECTION • Revitalizing Shea Scrub, $20 • Indulgent Shea Wash, $20 • Silkening Shea Lotion, $20 • Whipped Shea Crème, $24

WHITE TEA & CITRUS SATIN HANDS® PAMPERING SET, $36 Includes a fragrance-free protecting softener, a scented shea scrub and a scented shea cream in a giftable bag. Also available in fragrance-free.

WHITE TEA & CITRUS SATIN LIPS® SET, $22 Includes Shea Sugar Scrub and Shea Butter Balm.

All prices are suggested retail. †Available while supplies last *Over-the-counter drug product

ORDER NOW!

From shopping bags to packaging seals, MKConnections® has everything you need to make your gifts look pretty! MKConnections® brochure is now available on the Mary Kay® Digital Showcase App.

SUGGESTED TEXT TO BOOK A PARTY! It’s wedding, prom and graduation season. Oh, and Mother’s Day is just a month away! With so many events to celebrate, this might be a great time to start planning for gifts. I’ll be happy to get together with you, virtually or in person, to help you curate a personalized Mary Kay® gift basket for the moms, grads, brides or anyone on your gift-giving list. You can also have your friends join us for a fun Build Your Perfect Gift Basket party, and I will give you a special thank-you gift!

Let’s Look Up the Stats! • In 2022, 2.6 million* weddings are expected to take place in the U.S. • In 2021, the National Retail Federation estimated that U.S. consumers would spend $28.1 billion on Mother’s Day. • The average cost of a quinceañera, of which there are over 525,000** in the U.S. every year, is $21,781.** *The Knot ** Mi Padrino® Quinceañera Report All third-party trademarks, registered trademarks and service marks are the property of their respective owners. All prices are suggested retail.

turn a no

Objections are a part of developing a team, but you can overcome them by showing you C-A-R-E!

into a YES!

CHECK: Make sure you understand the objection. Ask a question to clarify your understanding. ACKNOWLEDGE: Let her know you get what she is saying. Use your own words to describe what was said (empathize). RESPOND: Address the objection with a realistic and honest response. EXPECTANTLY: Wait for a response.

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MARY KAY HER DREA ASH STARTED M COM PANY SO THAT WOM EN SUCCEED COULD ON OWN TERM THEIR S. For over 58 years , millions of wome n all world have over the their lives, enrich ed lives and their families’ the lives of countless women through the Mary Kay oppo rtunit y.

You could too!

Team-Building Flier: The front of this beautiful flier highlights the reasons for starting a Mary Kay business. The back features all the startup options available.

STARTUP OPTIONS extended to Dec. 31, 2022!

Team-Building Playbook: You can click interactive links to highlight different goals women have when they start their Mary Kay businesses as well as see the available startup options!

GET DETAILS!

Team-Building Role-Play Videos: Watch virtual and in-person scenarios as an Independent Sales Director shares the opportunity using the Team-Building Flier.

I Love the New Team-Building Materials BRENDALIZ CAJIGAS, INDEPENDENT EXECUTIVE SENIOR SALES DIRECTOR, CAMUY, PUERTO RICO “I can’t tell you how much I LOVE these new team-building materials, especially the two-sided flier (Totally Flexible, Totally Fun!). I’m so happy the fantastic pictures were added. I’m a totally visual person: I have to see everything! It’s not enough for me to say it. I have to see and touch. This flier is a perfect complement to my working style! It helps me get to the point when I’m talking about the Mary Kay business. It’s fast and easy to explain. We live such fast-paced lives, this flier keeps up with us. I love the colors and the questions! On the back, there is a lot of valuable information on the Mary Kay startup options. As I close the conversation, I can add important points and end by asking, ‘Tell me, is this the perfect opportunity for you?’”

PREPARE FOR TEAM-BUILDING APPOINTMENTS You’ll want to be ready to address common questions. Here’s an example: Q: WHAT IF I DON’T HAVE MONEY? A: How you start your Mary Kay business is flexible. You can decide to go all in with the Mary Kay® Starter Kit, or start your business digitally with the Mary Kay® eStart. The New Beauty Consultant Sample Pack is an optional add-on. Would you like to go over some options and get started? Yay! You helped her choose Mary Kay! Now share what the Great Start Program can do! This program is specifically designed to help new Independent Beauty Consultants achieve immediate success and earn richer rewards right from the start!

Build your team using trusted dialogues from the Start Something Beautiful® magazine (also available on the Mary Kay® Digital Showcase App) and the new Great Start videos!

Find full details on the Mary Kay Great Start® App and on Mary Kay InTouch®.

The Great Start: Independent Beauty Consultant Team‑Building Cash Bonus ($50) is included in Faster Bonus Payment, so the payment can be as fast as 1 to 3 days of achievement! GET DETAILS!

REMINDER: Startup Options extended to

Build your team using trusted dialogues from the Start Something Beautiful® magazine and the new Great Start videos!

Dec. 31, 2022! GET DETAILS! Great Start videos! {Great Start Videos available [LINK TO

on InTouch>Education>Great Start Program}

STARTUP OPTIONS] GET DETAILS! [link to details] Intouch > Education > Great Start Program > IBC Team-Building Cash Bonus

HOW TO DEVELOP

teams of teams Mary Kay Independent Sales Directors share how they’ve built strong units!

Talk to Everyone! DENETRA HENRY, INDEPENDENT SALES DIRECTOR, LAFAYETTE, LA. “’I have never met a stranger.’ This quote has always been a blessing and a curse, but it is the bread and butter of my Mary Kay business success. God and my family are a big part of my team. Just call us TEAM HENRY! My husband William is very supportive and encourages me to live out my dream. He passes out my business cards and collects names and numbers of prospects he thinks would be a perfect fit for my team. When I am out and about, I talk to everyone. My 2022 goal is to go wide and deep. The powerhouse I am building with my Reds will make us into a unit of power, transparency and the belief that we can live a life beyond our wildest dreams. I encourage my unit members to become Reds by explaining the potential of success and growth that can come when they develop their own personal teams. I encourage my unit members to debut for the new Grand Sales Director Debut Challenge. I love being an Independent Sales Director, and I’d love for each and every one of them to experience that beautiful feeling. I love watching other people shine. The feeling of knowing I shared my heart is self-rewarding. Be genuine! That will take you further than anything in this business. Who knew just talking to people face-to-face would work? Mary Kay Ash did! I truly believe in my heart that I have never met a stranger; I just haven’t heard their story.”

Start With the Products! NADINE HUCKABEE-STANLEY, INDEPENDENT EXECUTIVE SENIOR SALES DIRECTOR, LAKE WORTH, FLA. “Developing a team, moving into Red and being one of the new Grand Sales Director Debut Challenge achievers happens with new faces. I believe that your strongest team members will come after you introduce them to amazing Mary Kay® products. Your team will try to replicate what you did with them, so start them strong with the product, then team them to work full circle, sharing the possibilities of the opportunity.! Set them up for success, and don’t take shortcuts. What we do is simple and doesn’t take weeks, especially in the virtual world! With that focus, there is energy, excitement, sales and growth. We don’t have control over results, but we do have control over how we work the numbers that can produce results! Keep it simple! Utilize the How to Team-Build education on Mary Kay InTouch®. The new Team-Building Flier is amazing – share it! Make a list of your dream team – let them know you are asking what they think of the flier because you value their opinions on this new resource. Then have them ask questions versus you sharing information that they may not even need to know! Get used to talking less and listening more. The more you make what you do replicable, the more others will see that they can do it too! If your Independent Sales Director is doing a weekly team-building call, take advantage of that! When you are unsure of what to say, talk to her for extra support! We are better and stronger together!”

Find Prospects at Parties! LACHELLE SELESKI, INDEPENDENT FUTURE EXECUTIVE SENIOR SALES DIRECTOR, HASTINGS, MINN. “My unit and I find prospective team members at our virtual parties. It’s important to keep in mind that we get to offer a Mary Kay business. Then, let go of the result. We offer fun guest events like bingo and extra hydration sessions to layer the prospects so we can all get better acquainted. We ask prospective team members to watch a video of personal stories, (such as It Just Fits™videos) and then we ask for feedback. The call would go something like this: I would ask questions about her if I didn’t know her. Then ask what questions she has about a Mary Kay business. What would be her reason if she were to do something like Mary Kay? Then, I share what getting started would look like and ask if she’s ready. To develop Reds in my unit, we offer a personalized red jacket hanger as a prize, and we do a Red debut that is very special. On Zoom, our Reds have red pom-poms to cheer. To help a new Independent Beauty Consultant start thinking about moving into Red, we offer the Pearls of Sharing jewelry. It’s there that she learns the skill of team-building and how to identify potential team members. Recently, a group of us Independent Sales Directors decided to get together once a month and have a Red who’s on the move be the educator, as a way of inspiring the rest of the group, so we are making an event once a month just for Reds!” All third-party trademarks, registered trademarks and service marks are the property of their respective owners.

Share the Vision! TEODORA AHUMADA, INDEPENDENT EXECUTIVE SENIOR SALES DIRECTOR, CHATSWORTH, CALIF. “I find new potential team members by sharing the opportunity wherever I go. I talk about my Mary Kay business. I get in touch with women I don’t know to tell them about the opportunity and to offer facials and skin care parties, and I always ask for referrals. I share the vision of how spectacular they will look in that red jacket. I communicate that being Red conveys power and importance, and that it is a stepping-stone to becoming a sales force leader. I support my unit members and work with them when they visit prospective team members. My purpose is to instill and strengthen the habit of working consistently.”

Team-Building Can Get You to the Top!

Are you ready to debut as a new Independent

GRAND SALES DIRECTOR DEBUT CHALLENGE

Sales and Marketing! When you take Nathan’s

AUGUST 2021 – JULY 2022

Sales Director by July 2022? We sure think so! And so does Nathan Moore, President, Global challenge and achieve this role of influence, you’ll be invited to a mingle at Seminar 2022. And to commemorate this accomplishment, a photographer will be on-site at the mingle to capture Nathan congratulating each of the GRAND new Independent Sales Directors. GRAND SALES DIRECTOR DEBUT CHALLENGE FAQS

TOP

MY MARY KAY FACEBOOK GROUP Contributors

Lilian Johnson

INDEPENDENT SALES DIRECTOR, CENTRAL POINT, ORE.

Gina Wyatt INDEPENDENT BEAUTY CONSULTANT, FORT WAYNE, IND.

Nereyda Miranda INDEPENDENT SALES DIRECTOR, NEWPORT, N.C

Lynn Jenkins INDEPENDENT BEAUTY CONSULTANT, KAILUA KONA, HAWAII

Vicki Weaver

INDEPENDENT BEAUTY CONSULTANT, MURFREESBORO, TENN.

Rosa Suarez INDEPENDENT BEAUTY CONSULTANT, LINDENHURST, N.Y

Tania Bolaina

INDEPENDENT BEAUTY CONSULTANT, WILLIMANTIC, CONN.

Maria (Maby) Ibarra INDEPENDENT SALES DIRECTOR, WACO, TEXAS

9 10

Veronica Rosas INDEPENDENT SENIOR SALES DIRECTOR, PATERSON, N.J.

Brooke Derby INDEPENDENT BEAUTY

CONSULTANT, ENERGY, ILL.

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping others unselfishly and supporting adoptees as much as unit members.

TAP HERE

Sandra Calderón

TAP HERE

Breanna Goodwin

TAP HERE

Elsi Coto

TAP HERE

Tracey Hedrick Lassiter

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a MaryDIAMOND Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the Sandra Calderón future.” These award recipients best exemplify the Golden Rule – helping Independent Sales Director others unselfishly and supporting adoptees as much as unit members. Began Mary Kay Business May 2008 Sales Director Debut August 2009 TAP Sales Director National HERE

TAP HERE

Mary Kay National Area Career Achievements: 39-times Star Consultant; three-times Queen’s Court of Sharing Personal: Lives in Pembroke Pines, Fla. “I am motivated to help others because I am passionate about helping women discover and develop all the talents that I believe God has given them and seeing

Sandra Calderón Elsihow Coto how they transform, how their confidence grows, they begin to feel more self-assured, dream again, empower themselves and grow, and how they positively impact their families and their environment and make the world a better place.” Testimonial: Independent Beauty Consultant Olga TAP TAP Nelson of Plantation, Fla., HERE

HERE

says, “Sandra is an excellent Sales Director. She’s always ready to teach, motivate and enrich the lives of all the people in and outside her unit, and she does it with pleasure and great calm.”

Breanna Goodwin

Tracey Hedrick Lassiter

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a MaryEMERALD Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the ElsiThese Coto award recipients best exemplify the Golden Rule – helping future.” Independent Future Executive others unselfishly and supporting adoptees as much as unit members. Senior Sales Director

Began Mary Kay Business June 2007 Sales Director Debut AugustTAP 2008 HERE

TAP HERE

Offspring three first-line National Sales Director Mary Kay National Area Career Achievements: 49-times Star Consultant; five-times Sales Director Queen’s Court of Personal Sales; 11-times Queen’s Court of Sharing; four-times Circle of Achievement; Circle of Excellence; five-times Triple Star Achievement

Sandra Personal: LivesCalderón in Oak Grove, Minn. Husband, Elsi Jose;Coto son, Christian; daughters: Jennifer, Erika. “I am motivated to help others because I can see the change in each person to whom with happiness for being a TAP I give the opportunity and that fills meTAP HERE

blessing to others.”

HERE

Testimonial: Independent Sales Director Marcela Leyva of Saint Paul, Minn., says, “She has a huge heart and always helps people in Mary Kay by giving her ideas.”

Breanna Goodwin

Tracey Hedrick Lassiter

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a MaryRUBY Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the Breanna future.” TheseGoodwin award recipients best exemplify the Golden Rule – helping Independent Senior Sales Director others unselfishly and supporting adoptees as much as unit members. Began Mary Kay Business January 2012 Sales Director Debut March 2013 TAP two first-line Offspring HERE

TAP HERE

National Sales Director Mary Kay National Area Career Achievements: 40-times Star Consultant; Queen’s Court of Sharing; fivetimes Circle of Achievement; Circle of Excellence; Double Star Achievement Personal: Lives in Alpine, Calif. Husband, Cameron; son, Tristan. “I am motivated to help others because I feel a deep responsibility to pass it on

Sandra Calderón

Elsi Coto

to help others, especially women, because of a pivotal moment in my life. It brings me unlimited joy to share tools and tips with other women in this Company because when we work together to add to its excellence it allows us to leave a legacy for others. Thank you, Mary Kay Ash, for allowing me TAP TAPto live out my mission through HERE

your dream Company.”

HERE

Testimonial: Independent Beauty Consultant Deborah Pryor of Fort Mohave, Ariz., says, “Breanna is an amazing person. Words don’t seem enough to express how she has changed my life and countless others. Breanna makes time to be there for our ever-growing team members. Giving is a part of her integrity and DNA, and she always looks for an opportunity to bless others whenever possible.”

Breanna Goodwin

Tracey Hedrick Lassiter

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a MarySAPPHIRE Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the Tracey Hedrick Lassiter best exemplify the Golden Rule – helping future.” These award recipients Independent Elite Executive Senior Sales Director others unselfishly and supporting adoptees as much as unit members. Began Mary Kay Business June 1999 Sales Director Debut June 2000 TAP 10 first-line Offspring HERE

TAP HERE

National Sales Director Mary Kay National Area Career Achievements: 79-times Star Consultant; four-times Sales Director Queen’s Court of Personal Sales; 12-times Queen’s Court of Sharing; 10-times Circle of Achievement; three-times Circle of Excellence; eight-times Double Star Achievement; three-times Triple Star Achievement

Sandra Elsi Reginald; Coto sons: Michael, Nicholas. Personal: LivesCalderón in Pleasant Garden, N.C. Husband, “I am motivated to help others because it’s generous to want to help as many people as you can, but it’s also wise to know your limits. It’s not for the recognition or the rewards – it’s the enjoyment TAP of personal value and meaningful TAP HERE

reasons and results.”

HERE

Testimonial: Independent Sales Director Henri Dew-Hinnant of Bailey, N.C., says, “Tower, as she is affectionately called, more than exemplifies the Go-Give spirit by giving of her talents, her personal time and her Mary Kay know-how willingly and unselfishly. She is beauty, both inside and out, and she’s a powerful woman. Tracey is the living example of her unit’s name...TOP... the Tower of Power!”

Breanna Goodwin

Tracey Hedrick Lassiter

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

READY TO CELEBRATE ALL OF YOUR

amazing achievements? RECOGNITION CENTRAL IS HERE!

it just fits!

™

A M ARY K AY BUS I NE SS CA N W E ATH ER L I F E’ S STO R M S

usebia started her Mary Kay business in September 1994. She worked cleaning houses during the

day while attending college at night for her business administration degree. When Catalina, her sister-in-law and Independent Beauty Consultant, offered Eusebia a facial to help her address her many skin imperfections, Eusebia asked about the income potential of a Mary Kay business. “Catalina told me I could earn up to 50% profit on products I sold to my customers at suggested retail, and that what I earned was up to me and how much I could sell. My husband, Pedro Marte, encouraged me to start a Mary Kay business. The facial was a fantastic experience for me, and it was love at first sight! My immediate focus then (and now) is skin care, something I am passionate about. Within a year, I had earned the use of a Mary Kay Career Car, and I debuted as an Independent Sales Director in October 2001.” Eusebia has since continued to be in the top 1% of Mary Kay independent sales force members, and she has earned the use of 15 Mary Kay Career Cars. She has continued to be her own boss and work her Mary Kay business on her own terms.

STAY FOCUSED. TAKE ACTION. In 2008, Eusebia had just earned the use of a pink Cadillac, and life was going great. But robbers came into her house, tied her up and stole many of her valuables. “After that, I was afraid to be in my house alone. I would drive my daughter Laurie to school, and then I would focus on my Mary Kay business outside of my house. I’d be home on time to cook lunch for my husband and myself, and after he went back to work, I would, too, until I had to pick up my children from school. My fear was immense, but I dried my tears and got to work and had my biggest growth to date, setting my own personal record. Eventually, I overcame my fear of being home alone. I learned an important lesson: In the middle of great pain, action helps you achieve great results.”

WEATHERING THE STORM When Hurricane Maria devastated Puerto Rico in 2017, Eusebia left the island and went to Clearwater, Fla., where her sisterin-law Felicia told her she should come and work. “There was destruction everywhere I looked, and with no power, I could not reach my customers or unit members, but I was determined to work, produce and grow. Felicia told me I could stay with her and work my business in Florida. She gave me a key to her house and to her car, and I used GPS for the first time in my life. I feared the whole ordeal, but I held on to my faith in God. I became familiar with the area, started getting names, addresses and phone numbers, and I felt joy in my heart. I offered free facials. Some would say yes; others would say no. If they were willing to have the facial in that moment, I would follow them to their house, and if not, I would schedule their facial, color party and even color workshops! When people in Puerto Rico were going through that difficult time, I was able to maintain and grow my business. There was the lesson again: In difficult situations, you need to move forward; you need to take action.” Four years later, in mid-August 2021, thinking he was having a reaction to the vaccine, Eusebia’s husband got sick with the Delta variant of COVID-19. The virus acted quickly, and within three days, he was on a ventilator. At age 59, after 37 years of marriage to Eusebia, two adult children (Elvin and Independent Sales Director Laurie Marte Bonilla), two grandkids (Elvin Gabriel and Sara Elise), Pedro P. Marte died on Sept. 3, 2021. “Pedro was a wonderful husband and father. Everybody adored him. If Independent Beauty Consultants didn’t have a car, he would go out of his way to pick them up at their houses, have snacks ready for them for after our unit meeting and drive them back home. He was always by my side helping in any way he could, either receiving orders or delivering products if I was out of town. Four months before his death, he had opened our family business, a pet store, “El Palacio de las Mascotas” (The Pet Palace). Now that he is gone, my son Elvin, 33, and I manage the family business.”

THE ONE CONSTANT Throughout these life experiences, Eusebia has always come back to the Mary Kay Ash autobiography, Miracles Happen. “Mary Kay says (Chapter 2) that work is the best therapy to life’s downs. That is what I have done. I have worked consistently through my pain and my fears. And it has paid off. In 2022, I am focused on strengthening and developing my unit. I want to be on the Top Sales Director Trip to Scotland! I also want to be a good example for Laurie and my unit, to eventually become an Independent National Sales Director.

TIPS FROM EUSEBIA • If you’re a new Independent Beauty Consultant, consistently plan to do 15 faces the first 15 days of the month. • Have at least two skin care parties a week. At the beginning of my business, I had a job and went to college; on Friday and Saturday evenings, I would schedule two parties a day. The same for teambuilding conversations. • Make it a goal to have three to five Great Start-qualified team members each month. • Keep your goal poster updated and visible. It’s a reminder of your why and of your goal. It keeps you focused on taking action. • Never lose faith in yourself. Mary Kay Ash said it in four words, “You can do it.” • Always clearly know what you want and when you want it. Put a date to your goal! • Discipline and consistency are key! • Stay positive. Your mind knows that problems will show up, but you must continue. Dry your tears, wipe your knees and move forward, mi amiga. Less than 1% of Mary Kay Independent Beauty Consultants meet the criteria to earn the use of a Mary Kay Career Car or the Cash Compensation option. All third-party trademarks, registered trademarks and service marks are the property of their respective owners.

Eusebia Bonilla, INDEPENDENT FUTURE EXECUTIVE SENIOR SALES DIRECTOR, BAYAMÓN, PUERTO RICO

There are so many ways you can put your customers first when you’re

Power Up Your Customers

P OW E R E D BY

Invite your customers to download the FREE Mary Kay® App and register with you! Not only does the app allows your customers place orders from their smartphones, it also: • Let’s them build their own unique orders of application. • Let’s them create wish lists and share them with you, their friends and family members.

How to find hostesses! Book a party by

asking a potential hostess to create a wish list using the Mary Kay® App and share it with you. Then explain how she can get these products free!

WATCH AND LEARN! • Demo of the Beauty Profile and the Wish List features • Consultant Profile demo • How to use the Shopping feature • Order of Application demo

Preprofile potential customers with the Mary Kay® Skin Analyzer App. For virtual and in-person skin care parties, consider requesting that guests download the app to their smartphones, then have them scan their faces prior to the event. Once you receive the results, you’ll be able to assess the skin care needs of participating attendees and go over the product recommendations during the party! You will also know what products to bring. How does the Mary Kay® Skin Analyzer App work? See FAQs

COLOR HER CONFIDENT! SHARE THE MARY KAY MIRRORME™ APP! Instantly allows your customers to try on hundreds of Mary Kay® products, shades and specially curated one-click looks at no cost! Gives your customers another reason to contact you – to purchase their new looks! Watch this video to learn how you can use the Mary Kay MirrorMe™ App for color suggestions.

“I’ve got you!” Nothing says

to customers

like adding them to the

Don’t forget to enroll your customers to receive the Summer 2022 PCP mailing of The Look. Last day to enroll is April 17. Enroll Now!

Preferred Customer Program℠ (PCP) or offering Customer Delivery Service (CDS)! How I Use the Preferred Customer Program℠ SANDY ROMANOW, INDEPENDENT BEAUTY CONSULTANT, RICHARDSON, TEXAS

“These five annual mailings, accompanied by a personal message, steer my customers to the seasonal product launches, offer free samples and bring Mary Kay – and me – into focus. It requires little time and effort to enroll in each mailing, and I have found that it offers a consistent and easy opportunity to reach out to my customers, introduce the new products, build relationships and help make some sales. Once customers have The Look in hand, it is the perfect time to reach out to them, see how each one has been doing since we last spoke, discuss new products and see if they want to try something new or need to replenish products they use. I will create a ‘scavenger hunt’ on my VIP Facebook page to encourage my customers to browse the catalog, find the chosen item, then comment on it to be entered in a prize drawing. I hold a ‘15-Minute Call’ where we go over ONLY the new products featured in the current issue. This 15-minute session can be via any social media outlet, telephone or even in person. I order several additional copies to offer to new customers because people love getting free samples!”

[InTouch>Business Tools>PCP>Quick Enroll] Select CDS when fulfilling your order, and Mary Kay Inc. ships the order directly to your customers on your behalf or to your customers’ gift recipient on their behalf! Get It! [InTouch> Ordering > Order Fulfilment Options>CDS>Start Now]

P OW E R E D BY

power up your customers April 1–30, 2022

An empowered customer is a loyal customer! And loyalty can generate sales and even referrals! This beautiful light pink pearl with pink crystals bracelet can be yours when you sell enough product to support personal retail sales of $600* or more in wholesale Section 1 products in April.

consistency your superpower! can be

Powered by Pink 12-Month Yearlong Consistency Challenge Achieve the monthly challenge each month July 2021 through June 2022 to earn this beautiful long gold-tone necklace.

SO NICE WE DID IT TWICE!

Powered by Pink 6-Month Spring Consistency Challenge Earn this gorgeous bracelet when you achieve the Powered by Pink Challenge each month Jan. 1 – June 30, 2022.

Powered by Pink Power Up Your Team-Building Consistency Challenge APRIL 1 – JUNE 30, 2022 Work your business full circle with selling and team-building, and when you do, you can earn this wonderful triplestrand necklace of pink pearls and gold-tone chains specially designed by R.J.

plus

Graziano! GET DETAILS!

NEW! Power Up Your Team-Building PLUS Challenge and NEW! Ready in RED APRIL 1 – JUNE 30, 2022 Both launched to help you finish the Seminar Year strong!

* The order(s) to support the personal retail sales of $600 or more in wholesale Section 1 product requirement per month can be placed in one single order or placed in cumulative orders, as long as the orders are placed in the same calendar month. Customer Delivery Service, Guest Checkout and EZ Ship order amounts count toward your personal retail sales of $600 or more in wholesale Section 1 products. You’ll receive your monthly prize inside your qualifying order. One prize per achiever each month. For consistency challenge prizes, you’ll receive your prize inside your next order (does not need to be a qualifying order) following the end of the challenge and month end. One prize per achiever for each consistency challenge.

five tips to spring into beautiful skin!

GET THAT NATURAL GLOW. Mary Kay Clinical Solutions® Retinol 0.5 Set, $120

RECLAIM YOUR TRIANGLE OF YOUTH – FULL CHEEKS, DEFINED JAWLINE, TAUT NECK. TimeWise Repair® Volu-Firm® Advanced Lifting Serum, $74

PLUS UP YOUR SKIN CARE WITH THE POWER OF VITAMINS C AND E.

TimeWise Replenishing Serum C+E®, $60

BEAUTIFUL-LOOKING, MOISTURIZED SKIN IS ALWAYS IN! SPREAD THE WORD: Send your customers this gorgeous card to generate excitement about the product. Learn, then share with your customers to educate them on the benefits of this gel. Send an MKeCard®.

GO LIGHTWEIGHT. MARY KAY® OIL-FREE HYDRATING GEL (NORMAL/COMBINATION/ OILY), $34

EARN THE BLING! Have you completed the Skin Care Confident Program

REFINE + MINIMIZE. TimeWise® Microdermabrasion Plus Set, $58

yet? It has a special module on Mary Kay® supplements. Earning the Advanced Skin Care Consultant designation shows your customers that you are serious about helping them look and feel their most beautiful.

All prices are suggested retail.

SAVE

the date! First time together in Dallas since 2019!

We hope you are as excited as we are! JULY 21 ‒ AUG. 5, 2022 DALLAS, TEXAS • Ruby July 21‒24 • Sapphire July 25‒28 • Emerald July 29 ‒ Aug. 1 • Diamond Aug. 2‒5

Registration opens April 22! THREE MONTHS ’TIL SEMINAR! Here’s a savings idea to help you get there: It’s up to you! You can determine what you need, book parties and choose how much per party you can comfortably set aside to help reach your goal. Plus, this is just more motivation to increase your

x = x

bookings and sales! = x

4 $10

$40 4 $160 3

parties a week per party per week weeks

saved in 1 month! months

$480 saved in 3 months!