Applause for June 20222 by Fatima Cajina

JUNE 2022

SE APPLAU Y! WORTH ewest

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Best Face Forward

Beautiful skin is always in! A great way to power up your bookings can be by sharing amazing Mary Kay® skin care.

HOW-TO GUIDE TAP HERE

Calendar

JUNE

JULY

Mary Kay National Area Zoom to Success Extended Edition call for Independent Sales Directors at 1 p.m. CT. Check your email for details and link.

Mary Kay National Area Zoom to Success call for Independent Sales Directors at 1 p.m. CT. Check your email for details and link.

Online Independent Sales Director-in-Qualification Commitment Form available beginning 12:01 a.m. CT.

New Seminar 2023 year begins.

On hold product orders must be resolved by 1 p.m. to count for May business

Seminar registration, cancellation, special needs requests and hotel reservation deadline at 11:59 p.m. CT.

Last day to submit online Independent Sales Director-inQualification Commitment Form. Commitment Form available until 11:59 p.m. CT.

Deadline to place orders for Quarter 4 of the Star Consultant Program. ItJust Fits® YouTube Premiere English 7 p.m. CT. Spanish 7:30 p.m. CT.

Quarter 1 of the Star Consultant Program begins. Fall 2022 Preferred Customer Program℠ online enrollment begins for The Look, including an exclusive sample (while supplies last).

Last day to submit online Independent Sales Director-inQualification Commitment Form. Commitment Form available until 11:59 p.m. CT.

Independence Day. All Company offices closed. Postal holiday.

Every week, strive to top your last week’s total classes, bookings, sales and recruits. Do everything that will keep you working toward your main goal. Be determined. This means total commitment to your goal. Learn to see problems that will arise as opportunities. Problems are guidelines, not stop signs.

On hold product orders must be resolved by 3 p.m. to count for June business.

Last day to enroll online for the Fall 2022 Preferred Customer Program℠ mailing of The Look, including an exclusive sample (while supplies last).

Holiday 2022 Preferred Customer Program℠ online enrollment begins for The Look, including an exclusive sample (while supplies last).

Father’s Day.

Star Consultant Program Quarter 4 earned credits now available for redemption or accrual.

Last day of the month for Independent Beauty Consultants to place telephone orders to count toward this month’s Section 1 product sales volume.

Seminar 2022 Recognition qualifications end. Registration deadline at 11:59 p.m. CT. Last day of the month for Independent Beauty Consultants to place online orders to count toward this month’s Section 1 product sales volume. Online Independent Beauty Consultant Agreements and orders accepted until 11:59 p.m. CT.

Last day of the month for Independent Beauty Consultants to place telephone orders to count toward this month’s Section 1 product sales volume.

Last day of the month for Independent Beauty Consultants to place online orders to count toward this month’s Section 1 product sales volume. Online Independent Beauty Consultant Agreements and orders accepted until 11:59 p.m. CT.

JUNE 2022

Download and share a PDF of this issue.

APPLAUSE WORTHY!

the newest Don’t miss of the Applause episode Kay® on Mary podcast . Digital Showcase

Best Face Forward

Beautiful skin is always in! A great way to power up your bookings can be by sharing amazing Mary Kay® skin care.

HELPFUL NUMBER: Customer Success Center 800-272-9333 For questions regarding Mary Kay® product orders, Mary Kay InTouch®, special events, product information, etc. APPLAUSE® magazine is published in recognition of and as information for members of the Mary Kay Inc. independent contractor sales organization, Independent National Sales Directors (“National Sales Directors”), Independent Sales Directors (“Sales Directors”) and Independent Beauty Consultants (“Consultants”) in the United States, Puerto Rico, U.S. Virgin Islands and Guam by Mary Kay Inc., Dallas, Texas. ©2022 Mary Kay Inc. Member: Direct Selling Association, Personal Care Products Council. Mary Kay Inc., 16251 Dallas Parkway, P.O. Box 799045, Dallas, Texas 75379-9045, marykay.com. Your Independent Contractor Status: As an independent contractor, you are not an employee nor an agent of Mary Kay Inc. Throughout Applause® magazine, you will receive guidance, suggestions and ideas regarding your Mary Kay business, yet you have the freedom to choose your own hours and the business methods that work best for you. The Company retains no right of control over you, except those terms of your Independent Beauty Consultant, Independent Sales Director and/or Independent National Sales Director Agreement(s) with the Company. You, in turn, have no power or authority to incur any debt, obligation or liability, or to make any representation or contract on behalf of the Company.

TRENDING Now NATIONAL

PINK DAY

IS JUNE 23! TimeWise® Moisture Renewing Gel Mask, Mary Kay® Hydrogel Eye Patches and Mary Kay® Gel SemiMatte Lipstick in Trademark Pink are great for creating excitement around National Pink Day. Check out these National Pink Day post ideas.

ATTENTION MARY KAY NATIONAL AREA INDEPENDENT SALES DIRECTORS! We hope you loved the June 1 event! Mark your calendars for these future ZOOM to Success Extended Edition Events: • September 1 • December 1 Leanne Sexton, Independent Future Executive Sales Director says, “I loved being grouped together with Sales Directors who are in my same position! The training is more specific to where we are and to our goals!”

Applause® Magazine Team: MANAGING EDITOR: MEGHAN BONDS COPYWRITER/EDITOR: ANUMITA GHOSH CONTRIBUTING WRITER/PUBLICATIONS SPECIALIST: NICOLE CALDWELL SPANISH MANAGING EDITOR: MARGARITA HERNÁNDEZ CONTRERAS ART PRODUCER: SHARILYN GETZ SENIOR PRINT PRODUCER: JAN STEEL PRINT PRODUCER: KIM RIND ART DIRECTOR/DESIGN STUDIO SUPERVISOR: BIANCA CAMANO GRAPHIC DESIGNER: JOSH BOULDEN SENIOR PREPRESS ARTIST: RICHARD HUDSON COPY EDITORS: LISA HORNE, GAYLEEN WOODALL *Within Applause® magazine, you MAY periodically find articles which suggest building your business through referrals and/or by contacting potential guests for upcoming skin care parties or other events. Prior to contacting such individuals via telephone or email, you should consider whether such communication is consistent with state and/or federal “do-not-call” and/or “SPAM” laws and regulations. For more information on this subject, you can go to the Mary Kay InTouch® > Resources > Legal or Tax in the drop-down menu.. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help you avoid any issues with these types of regulations.

GREAT SKIN

IS ALWAYS IN!

Mary Kay skin care products can help you power up your bookings and make your summer sales sizzle!

Age-Defying TIMEWISE MIRACLE SET 3D®, $120 Available in Normal/Dry or Combination/Oily

TIMEWISE® ULTIMATE MIRACLE SET 3D™, $178 Available in Normal/Dry or Combination/ Oily. Includes everything in TimeWise Miracle Set 3D® plus TimeWise® Microdermabrasion Refine and TimeWise® Pore Minimizer.

Age-Fighting MARY KAY CLINICAL SOLUTIONS® RETINOL 0.5 SET, $120

(Includes: Mary Kay Clinical Solutions® Retinol 0.5 and Mary Kay Clinical Solutions® Calm + Restore Facial Milk)

Acne Solutions CLEAR PROOF® ACNE SYSTEM SET, $50

Simple Solutions

BOTANICAL EFFECTS® REGIMEN, $60

CLEAN FACE SOLUTIONS FOR EVERY MAN

MKMEN® REGIMEN, $80 All prices are suggested retail.

MARY KAY® APP Invite your customers to download the FREE Mary Kay® App and register with you! Your customers can: • Place orders from their smartphones. • Receive recommendations based on their Beauty Profiles. • Build their own unique orders of application. • Create wish lists and share them with you, friends and family members.. HOW TO FIND HOSTESSES! Book a party by asking a potential

PERSONALIZED SKIN CARE? YES, PLEASE!

the Mary Kay® App and share it with

MARY KAY® SKIN ANALYZER APP

you. Then explain how she can get

hostess to create a wish list using

these products free!

This app acts like a digital skin care assistant and scans the skin to provide personalized Mary Kay® skin care recommendations. The

WATCH AND LEARN FROM THESE

Mary Kay® Skin Analyzer App provides a

HOW-TO VIDEOS:

customized list of Mary Kay® products that

• Beauty Profile and Wish List Features

best address skin care needs.

• Consultant Profile

See FAQs to learn how to scan to get the most accurate results, and then show your customers.

• Shopping Feature • Order of Application

say

POOFto puffiness! LOVE THE RESULTS FROM MARY KAY® INSTANT PUFFINESS REDUCER? You and your customers can share your before-andafter photos on social media and tag @marykayus with #MKBeforeAndAfter!

MARY KAY® INSTANT PUFFINESS REDUCER, $35 This at-home solution is clinically shown* to instantly reduce the look of puffiness under the eyes, and the effect lasts for up to six hours!

LET THEM TRY BEFORE THEY BUY! Mary Kay® Instant Puffiness Reducer Samples, strip/6, $6 on Section 2 Plus, get the NEW Instant Puffiness Reducer Sample Cards, now available through MKConnections®, starting at just $9 for 24 cards! Order yours today to help introduce this exciting new

NEW SAMPLING VIDEO SERIES! A new video series is now available to help you sample your way to selling success!

product to all your customers and to

Hear from top Independent Sales Directors

help your team win the challenge!

on why they feel utilizing samples is a crucial part of running a Mary Kay business.

MARY KAY ® INSTANT PUFFINESS REDUCER SELLING CHALLENGE APRIL 26 – JUNE 30, 2022 Are you on track to win as we race toward a collective goal to sell 1 million units of Mary Kay® Instant Puffiness Reducer? You can see who’s in the lead and check the daily sales tracker to see how we’re advancing toward our goal!

Suite 13™ has been updated to include Mary Kay® Instant

We know you and your unit have what it

Puffiness Reducer! You’ll find it in

takes to achieve this challenge!

the Lounge. Be sure to explore and share this immersive experience with

GET ALL THE DETAILS!

your customers.

Price is suggested retail *Results based on an independent expert evaluator assessing 28 panelists during a six-hour clinical study

have a

CO LO R F U L summer!

PURPOSE IN YOUR PURCHASE For nearly 60 years, Mary Kay and its

LIMITED-EDITION † MARY KAY® HEARTSHAPED LIPSTICK, $18 EACH Matte finish formula. Soft, lightweight and velvety feel.

Company-sponsored foundations have committed to enriching the lives of women and their families around the world. From investing in breakthrough cancer research to grants for domestic violence shelters, we believe in supporting community outreach.

Glides on smoothly and has a rich color payoff.

PINK CHANGING LIVES®

It is a moisturizing formula and is infused with

You can join Mary Kay’s global Pink

vitamin E. Shades complement a broad range

Changing Lives® cause empowerment

of skin tones.

program and help change the lives of

• Courageous Pink • Natural Confidence

LIMITED-EDITION † MARY KAY® GEL CREAM BLUSH, $18 EACH

women and their families. In the United States, from April 26 through Aug. 15, 2022, Mary Kay Inc. will donate $1 from each sale of the limited-edition† Mary Kay® HeartShaped Lipstick. Mary Kay is committed to supporting the

From subtle and sheer to flushed and

Mary Kay Ash Foundation℠ efforts to

fabulous, build the blush of your dreams with

invest in breakthrough cancer research

a fresh, relaxed take on a timeless makeup

for women-related cancers and ending

staple. This get-it-while-you-can formula

domestic violence and gender-based

features moisturizing ingredients, such as

violence against women and girls in the

hyaluronic acid, for a plump, dewy glow. Adorn

United States and around the world.

your cheeks with one of four flattering shades: • Blushing Pink • Dewy Peach • Berry Happy • Simply Rosy

LIMITED-EDITION † FRESH WATERLILY SATIN BODY® WHIPPED SHEA CRÈME, $24 A decadent dose of all-day moisture.

HELP IS HERE! Product details and helpful resources such as fliers, digital assets, videos and more are all right here!

LIMITED-EDITION † FRESH WATERLILY SATIN BODY® REVITALIZING SHEA SCRUB, $20 For polished skin that feels beautifully revitalized and moisturized.

COMPLETE THE LOOK!

MARY KAY® LIQUID EYE SHADOW, $16 EACH Creamy yet lightweight, this Liquid Eye Shadow saturates lids with pigment-packed color in a single swipe. Glide on a surge of stellar color with an easy-to-use applicator for brilliant, one-and-done eye looks!

All prices are suggested retail. †Available while supplies last

FINAL MONTH TO

REGISTER! DEADLINE IS JULY 1, 11:59 P.M. CT. It’s been three years since we last gathered together for Seminar. We hope you’ll make the decision to come to Dallas. Here are just a few of the reasons you’ll want to join us in person: • Learn about new products that launch in August AND receive one of those brand-new products as a gift while you’re at Seminar! You’ll be the first to try it before anyone else!

Product Perk!

If you register for in-person Seminar 2022 without canceling, you are eligible to receive an exclusive Seminar product bundle valued

• Experience the excitement and pageantry as

at $44 suggested retail included in your first

you walk across the Seminar stage for your

wholesale Section 1 product order placed

well-earned recognition. Not only will you

from Aug. 8 through Sept. 12, 2022.

be surrounded by the enthusiasm of your fellow independent sales force members and receive your earned rewards, but when you attend in person you will also receive all the perks that a live event offers.

SEMINAR PRODUCT BUNDLE INCLUDES: • White Tea & Citrus Satin Lips® Shea Butter Balm • Mary Kay® Eyeliner in MK Black • Mary Kay® Foundation Primer Sunscreen

• And don’t forget, you’ll want to book a Mary Kay-contracted hotel when you register. That way you’ll be with other independent sales force members who are excited to be

Broad Spectrum SPF 15* • TimeWise Repair® Revealing Radiance® Facial Peel Sample, pk./6 *Over-the-counter drug product

in Dallas like you are, you’ll be close to the convention center, and you’ll enjoy enjoy easy transportation – bus service is provided to/from Mary Kay-contracted hotels with the exception of Omni and Aloft which are within walking distance. It’ll be more fun when you can ride to the convention center with your friends!

REGISTRATION FEES FOR IN-PERSON SEMINAR

$225

Registration fee for those who registered for in-person Career

Conference 2022 without canceling.

$250

All other registrants except for new Independent Beauty

TO CATCH THE DREAM AND ENJOY ALL THAT SEMINAR 2022 HAS TO OFFER, WE INVITE YOU TO JOIN US IN DALLAS! • RUBY: July 21–24 • SAPPHIRE: July 25–28 • EMERALD: July 29 – Aug. 1 • DIAMOND: Aug. 2–5

Consultants whose Agreements are accepted

LOCATION:

by the Company July 1, 2021, to July 1, 2022.

KAY BAILEY HUTCHISON

Their fee is $225.

CONVENTION CENTER DALLAS

$275

650 S. Griffin St. On-site, space-permitting.

Dallas, Texas 75202

Except for new Independent

Beauty Consultants whose Agreements are accepted by the Company beginning July 1, 2022. Their fee is $225.

GENERAL SESSION VIEWING

$59

General Session Viewing option and on demand, by Seminar

affiliation only. You’ll be able to watch your Seminar affiliation LIVE during the event, as well as on demand within several days of the event’s conclusion.

Learn more about Recognition, Mary Kay National Area Denim & Diamonds Reception and Celebration, as well as Seminar Recognition FAQs.

FINAL MONTH TO REGISTER! DEADLINE IS JULY 1, 11:59 P.M. CT.

Countdown to

SEMINAR!

Close out the Seminar year with these wins! Last month to achieve these challenges! All end on June 30, 2022!

MORE INFO

GRAND SALES DIRECTOR DEBUT CHALLENGE Aug. 1 2021 – June 30, 2022

MORE INFO

READY IN RED April 1 – June 30, 2022

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping others unselfishly and supporting adoptees as much as unit members.

TAP HERE

Lisa Salada

TAP HERE

Laura Escamilla

TAP HERE

Raven Hardy

TAP HERE

Janice Williams

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a MaryDIAMOND Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the LisaThese Salada future.” award recipients best exemplify the Golden Rule – helping Independent Senior Sales Director others unselfishly and supporting adoptees as much as unit members. Began Mary Kay Business December 2000 Sales Director Debut March 2002 Offspring one first-line National Sales Director Sharon Buck TAP HERE

TAP HERE

Achievements: 65-times Star Consultant; five-times Queen’s Court of Sharing. Personal: Lives in Abilene, Texas. Husband, Matthew; son, Garrett; daughter, Isabella. “I am motivated to help others because I want them to see God’s light in me. The best way to do that is to show love and help them achieve their dreams, dreams they may not even know they had. Mary Kay Ash was good at doing that because she led with her heart. Likewise, I want to follow her example and lead

Lisa Salada

with my heart.”

Raven Hardy

Testimonial: Independent Sales Director Jodi Fry of Abilene, Texas, says, “Lisa exemplifies the Go-Give spirit in many ways. She has opened her meetings/events TAP TAP to many women as though they were in her HEREadoptees in our area and treats theseHERE

own unit. Lisa is always available to help anyone who wants to move up in their business and is always willing to go above and beyond in making people feel special and important.”

Laura Escamilla

Janice Williams

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a MaryEMERALD Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the Raven Hardy future.” These award recipients best exemplify the Golden Rule – helping Independent Sales Director others unselfishly and supporting adoptees as much as unit members. Began Mary Kay Business October 2013 Sales Director Debut March 2015 TAP Sales Director National HERE

TAP HERE

Anita Tripp Wood Achievements: 34-times Star Consultant; Sales Director Queen’s Court of Personal Sales; two-times Circle of Achievement; Double Star Achievement. Personal: Lives in Columbia, S.C. Husband, Erik. “I am motivated to help others because I truly believe ‘there is more happiness in giving than there is in receiving.’ I get a deep sense of satisfaction knowing that

Lisa Salada Raven Hardy I could make a difference in someone’s life, even in some small way. I also strive to surround myself with other sales force members who value the same Go-Give spirit, and I learn a lot from them!” Testimonial: Independent Beauty Consultant Anna Glover of Columbia, S.C., says, TAP TAP HERE

HERE

“Raven has exemplified the Go-Give spirit by giving the compassion and care that’s needed to lift us. Her adoptees also get the same attention. Her love for God first is a must. She is genuine with no limits.”

Laura Escamilla

Janice Williams

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a MaryRUBY Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the Laura Escamilla future.” These award recipients best exemplify the Golden Rule – helping Independent Sales Director others unselfishly and supporting adoptees as much as unit members. Began Mary Kay Business February 2008 Sales Director Debut August 2012 National Sales Director Mary Kay National Area Achievements: 53-times Star Consultant; TAP

TAP

HERE HERE three-times Sales Director Queen’s Court of Personal Sales; two-times Circle of

Achievement; Double Star Achievement. Personal: Lives in Brooklyn, N.Y. Husband, Sergio; daughters: Stephanie, Yadhira. “I am motivated to help others because I learned from my mother that we need to do our daily deeds, including helping someone who needs it. People will be more prone to help you. I love knowing I can support someone who needs it. All this fills my heart.”

Lisa Salada

Raven Hardy

Testimonial: Independent Beauty Consultant Cecilia Colecio of Scranton, Pa., says, “She is a very enthusiastic person. She works her business with passion and dedication. She likes helping the women in the Mary Kay family through constant follow-up TAP plans to meet the goals set, with recent TAP information, promotions, new HERE

HERE

products. In short, she is an active, enterprising woman who likes to share her vision and her achievements with others.”

Laura Escamilla

Janice Williams

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a MarySAPPHIRE Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the Janice Williams future.” These award recipients best exemplify the Golden Rule – helping Independent Senior Sales Director others unselfishly and supporting adoptees as much as unit members. Began Mary Kay Business February 2015 Sales Director Debut July 2015 TAP Offspring: one first-line HERE

TAP HERE

National Sales Director Mary Kay National Area Achievements: 27-times Star Consultant; four-times Queen’s Court of Sharing; two-times Circle of Achievement; two-times Double Star Achievement. Personal: Lives in Wake Forest, N.C. Son, Justin. “I am motivated to help others because someone helped me. I have to pass it on. It’s

Lisa Salada

how I show God, I love Him!”

Raven Hardy

Testimonial: Independent Senior Sales Director Renita Seabrook of Atlanta, Ga., says, “Janice Williams has had a Mary Kay business for more than 30 years. I have TAP TAP neverHERE met Mary Kay Ash, and I believe I walk in HERE spirit with Mary Kay Ash through

Janice. Janice is a gracious giver and motivates others to their fullest potential. She is my sister in Mary Kay and my sister in love. She exemplifies the Mary Kay principle: god first, family second, career third. Janice is forever giving to her team and unit members, constantly working with each woman to better herself and her business.”

Laura Escamilla

Janice Williams

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!

READY TO CELEBRATE ALL OF YOUR

amazing achievements? RECOGNITION CENTRAL IS HERE!

it just fits!

™

CO N S I ST ENCY OVER P ER F ECT I ON

ndependent Executive Senior Sales Director Katy Goldstein remembers hosting a Mary Kay party for her cousin.

Katy wasn’t really interested in Mary Kay but

wanted to be supportive. To her surprise, Katy was so impressed with the products, she bought everything she tried. Her cousin also shared the Mary Kay opportunity at the party and the attractive 50 percent earning potential. “I thought maybe I could make a little extra income a month, so I decided to give it a shot. I submitted my Independent Beauty Consultant Agreement on Sept. 1, 2015.”

ONE SCOOP OR TWO? Like many, Katy was already a busy woman in her hometown of Barnhart, Mo. (a St. Louis suburb). She was both a fulltime church worship leader and a college student. “And in what little spare time was left, I worked part time scooping ice cream for extra cash, which I did give up with my new Mary Kay business.” While she admits she had little expectations initially, Katy did heed the advice of her Independent Sales Director and used Mary Kay resources available. They shared the 3+3+3 plan to hold three parties, share the Mary Kay opportunity with three women and have three follow-up appointments. I also aimed to do a Power Start (30 faces in 30 days) every month. I still do that and credit that behavior for achieving the Court of Sharing five times! “From those 30 faces every month, comes new potential team members and future customers. I think sometimes, women work their Mary Kay businesses a few weeks, have initial success and then take a breather. But for me, doing that Power Start over and over without a blip is what really catapulted my business. And I share the Mary Kay opportunity at every party. I don’t want to miss an opportunity to tell others how Mary Kay has helped me change my life.”

CONSISTENCY WORKS. After four months of consistently working her business full circle, she earned the use of her first Mary Kay Career Car, and she also became an Independent Sales Director that same month. Four months later, she earned the use of her first pink Cadillac. “When I say consistently, I mean week by week, month by month. My experience is definitely proof that consistency can work!”

K.I.S.S. “I’ve always followed Mary Kay Ash’s advice – Keep It Simple, Sweetie! I believe it’s easy and common to overcomplicate things. And we can confuse potential team members when we do all the talking and don’t listen. I begin very simply with the startup options, then explain how they can earn a little extra income and finally how they can design a Mary Kay business around their lives. I get into specifics like the Great Start Program at a follow-up meeting. “Why they start a Mary Kay business is up to them. A Mary Kay business can fit anyone’s life – that’s the beautiful thing about it.”

2020, A YEAR TO PIVOT Like most, the global pandemic changed Katy’s world and her Mary Kay business overnight. “The Company rallied together; we all got creative and quickly came up with new ways to work our businesses virtually,” says Katy. “In an odd way, the timing for working virtually was a real blessing for me. Our daughter Olivia was born in early March 2020 at the start of the pandemic. I knew I would need help working her schedule around my parties and events. But by moving my business virtual, I was able to walk upstairs to my office in my sweatpants and blouse (nursing bra underneath), hold a Facebook Live party, sell the same amount and get the same number of new team members as before.

CHANGE IS GOOD. While she admits it was an adjustment and required some change learning how to work her business virtually, Katy has continued to work this way for the past two years. “My unit members and I say that today, we really can have it all: work our businesses from home, be there for our children and have a balanced life! “Our unit encompasses all ages, including many in their 60s and 70s. I share with them that I continue to learn, and I will coach them right alongside me. To me, we are like the new Mary Kay pioneers and continue the legacy Mary Kay women started more than 50 years before us. I am sure back then, they were perfecting their words and their parties – things weren’t always perfect. Today, we are learning in real time. Technology moves quickly, and we must be OK with things changing quickly. My experience has been that when you build that trust with your team, they will march on with confidence and success.” Today, Katy holds Facebook Live parties and gets bookings from bookings. “Typically, I send product sample packs ahead of the party, along with a Beauty Book and hostess brochure to make it as close to an in-person party as possible. Guests can watch on their phones or laptops, whatever their preference. I use Company resources such as the digital assets because they are beautiful images and enhance the professionalism of my parties.”

A BIG NET Katy says her unit members and Independent Sales Directors are scattered across the country even more now than before. “Through our virtual businesses, we are truly able to reach out. Currently, I have an Independent Sales Director in Florida and a Sales Director-in-Qualification in Mississippi in my unit. We stay connected by holding weekly virtual unit meetings every Monday with recognition, education, announcements and all. Plus, we hold virtual guest events.”

THE FUTURE LOOKS BRIGHT. Katy says her goal is to continue to learn and to grow her business, and she has laid out a plan targeting Seminar 2023 to debut as an Independent National Sales Director. “I have my benchmark goals, and I’m tracking my progress,” says Katy. “Mary Kay Ash said a tracked number grows. My unit teases me that I’m the queen of the white board. I track received Independent Beauty Consultant Agreements, personal facials, my unit’s facials, you name it, but I don’t get obsessed by the numbers. I think you have to strike a balance and use tracking as a tool for growth.” Katy says she and her family are getting out to enjoy trips to the park as well as dinners out on patios at local establishments. “We are both still involved in worship music at our church. I sing and play the piano, and Jonathan plays drums. “I tell my unit members that Mary Kay is not a sprint, it is a marathon. I did move fast in my business at the start, and I accomplished much. I attribute that to consistency – whether it’s selling or team-building, those small daily actions every day help me maintain a consistent and thriving business over time. Numbers. When you build consistently, you can depend on them.” All third-party trademarks, registered trademarks and service marks are the property of their respective owners. Less than 1% of Mary Kay Independent Beauty Consultants meet the criteria to earn the use of a Mary Kay Career Car or the Cash Compensation option.

Katy Goldstein, INDEPENDENT EXECUTIVE SENIOR SALES DIRECTOR

SCORE MORE COMMENTS

LIKES SHARES!

These digital resources can help you boost your social media traffic, get new and existing customers to follow you, generate more team-building leads and strengthen sales!

MONTHLY SOCIAL MEDIA PLAYBOOKS • No more searching for last-minute

• Be sure to include this quarters hashtag

captions! Company-created messages

#MKBeautifulMoments in any post you

can be easily copied and pasted to your

create using the June Social Media Playbook. • Not sure what image or video to include

social media post. • Add your one-of-a-kind touch. At the end of

in your social post? Follow steps on how to

most captions, you will find a set of prompts

capture an eye-catching photo or video.

to help you personalize your posts.

• Enjoy planning your social content in

• Throughout the June Social Media

advance! Scroll to the bottom of this

Playbook is a Products column with

month’s Social Media Playbook to get a sneak

suggested Mary Kay® products such as the

peek of July posts.

special-edition Mary Kay® Sun Care After-Sun †

Replenishing Gel.

CONTENT PLAYS A CRUCIAL ROLE! Promoting your Mary Kay business through social media is easy with the Mary Kay® Digital Library, powered by Hootsuite Amplify. You can leverage the Search function in the Mary Kay® Digital Library to look for posts referencing specific products or topics. Watch the Getting Started With the Mary Kay® Digital Library and How to Share a Digital Post from the Mary Kay® Digital Library video tutorials.

MORE PLAYBOOKS FOR MORE DIGITAL MOMENTUM: • Mary Kay Clinical Solutions® Social Media Playbook • Digital Party Social Media Playbook • New Independent Beauty Consultant Social Media Playbook

IS THIS SAFE TO SAY? To ensure your posts are consistent with our updated Social Media Guidelines, check out: • Phrases and

• Social Media Guidelines –

Concepts to Avoid

Dos and Don’ts

• Don’t forget to complete the Legal Principles and Social Media Education Module!

ENHANCE YOUR SOCIAL MEDIA AWESOMENESS: • Follow these 6 Tips for Using Gifs and Stickers on Social. • Learn How to Create a Facebook Business Page, How to Create an

FINAL MONTH!

Instagram Business Account and

#MYMKLIFE SOCIAL MEDIA CHALLENGE ENDS JUNE 30!

How to Optimize Your Instagram Business Profile Bio. • Whether it is the holiday season, Father’s Day weekend or simply an eventful month, here are six steps to Maximizing Peak

To participate, share on social media how your Mary Kay business fits in your life. Need inspo? We got you covered with these helpful thought-starters!

Times of the Year on Social to help you stay consistent and connected! FIND IT ALL HERE!

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party to

POWER START!

BOOK WITH CONFIDENCE!

• When contacting potential customers to book parties,

you can keep track of your calls and their outcomes with this handy

PARTY SMART!

• Don’t worry about remembering every detail — use the Flip Charts available in virtual and

in-person versions.

• For virtual and hybrid parties, mail out product samples to each virtual guest

Customer Call Sheet.

prior to the event so they can experience

• Share the perks of hosting a Mary Kay®

the products as they’re demonstrated.

party with all your customers – and

Watch how to hold a successful virtual

potential new customers!

and hybrid party.

• Practice these worry-free booking dialogues to prepare for every scenario. • Consider some of these ideas to better understand and deal with booking objections.

Tip! Don’t feel like you must answer

every single question. Allow other guests or your hostess to answer too. It can add to the energy, and guests will love an honest testimonial from another Mary Kay fan.

FIVE-PARTY POWER START Complete five skin care parties, each with

Tip! Use your Mary Kay® Personal

a hostess and five guests. With six people

Web Site (PWS) to promote your hostess

at each party, you only need five parties in

rewards. Get your PWS now!

a month to achieve your Power Start!

CLOSE WITH CONFIDENCE!

• Use a customer’s marked place mat, a list she sent in the virtual chat, her Beauty Profile card, the Virtual or In-Person Skin Care Party Flip Chart and The Look to discuss products she needs and wants.

• Confirm a second appointment! Learn how to follow up with color! • How you manage your earnings from your parties and other sales will determine your long-term success. Learn money management tips using the 60/40 split formula.

OFFER THE OPPORTUNITY TO THE MOST ENTHUSIASTIC GUEST DURING ONE-ON-ONES. Here’s how you can start: You seem like you enjoyed yourself

BOOKING FROM BOOKINGS Check out these sample conversations for booking referrals for in-person or virtual skin care parties.

APPS TO HELP MAKE YOUR PARTY A HIT: • Mary Kay® Skin Analyzer

tonight. I would love to give you

• Mary Kay MirrorMe™

some information on the Mary Kay

• Mary Kay® Digital Showcase

opportunity. And if it isn’t for you, I still would love to have you as my customer.

Click here to learn more.