Trend Report Fall/Winter 2015
City Modern
THE CITY MODERN TREND REPORT
WELCOME TO THE
CITY This season, effortless sophistication 2
reigns. We find our inspiration from the simple, modern beauty of city skylines, landscapes and architecture. Rich colors and textures mix with new neutrals to deliver a fresh interpretation of classic beauty and style. Elevate your look to new heights, from casual city style to office trendsetting to nighttime knockout. The city is waiting for you.
Jamie is wearing shades from the NEW limitededition† Mary Kay ® City Modern Collection: Metro Modern eye color palette, Berry Stylish velvet lip crème, and Gallery Gray and Berry Stylish nail lacquers along with Juicy Guava mineral cheek color duo and Lash Love® Mascara in I ♡ black. SEE THE HOW-TO EYE LOOK ON PAGE 18.
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This season, Mary Kay is inspired by the simple modernity of city landscapes. The sleek architecture of timely and timeless buildings helps to create a collection that is equally streamlined – in color and design. With Mary Kay’s latest collection, architectural elements are at the core of effortlessly sophisticated products that will help you achieve your ultimate fall/winter look. – The Doneger Group*
Decode city style. Watch the video.
Discover What You Love®
* The Doneger Group is an internationally known trend house based in New York City that provides trend forecasts to the top names in fashion and beauty around the world.
†Available while supplies last
THE CITY MODERN TREND REPORT
A Beautiful View Introducing the NEW limited-edition† Mary Kay® City Modern Collection
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“Exciting new eye color palettes mimic abstract cityscape designs, offering the perfect precoordinated mixtures of matte and metallic textures. Architectural elements impact the season’s lipstick with velvety rich pigment in a ‘teardrop-shaped’ bullet and packaging. Nails appear luxurious in silken finishes.
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NEW! Limited-Edition† Mary Kay® Velvet Lip Crème, $16 Available in: Naturally Chic Oh So Currant Berry Stylish
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NEW! Limited-Edition† Mary Kay® Nail Lacquer, $9.50 Available in: Berry Stylish Gallery Gray Garden Terrace
– The Doneger Group* * The Doneger Group is an internationally known trend house based in New York City that provides trend forecasts to the top names in fashion and beauty around the world.
GO-EVERYWHERE CROSSBODY BAG Take on the city with this trendy bag! It’s yours for $5** when you purchase $55 (excluding tax) in suggested retail products from the limited-edition† Mary Kay® City Modern Collection. NEW! Limited-Edition† Mary Kay® Crossbody Bag, $5**
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Stroll through this season’s Trend Report to find city-inspired looks created with this collection by Luis Casco, Mary Kay Global Makeup Artist.
NEW! Limited-Edition† Mary Kay® Eye Color Palette, $24 Available in: Metro Modern City Sophisticate
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What I love about this trend collection is the modern mix of textures you can play with. You can combine matte shades with shimmer or neutrals with bright berries.
**Available from participating Independent Beauty Consultants only and while supplies last
Available while supplies last
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All prices are suggested retail.
THE CITY MODERN TREND REPORT
Sophisticated Statement 6
To be seen in the ever-popular street style scene, you want maximum sophistication this season. Look effortlessly chic by mixing proportions in your fashion. Skinny and sleek pair with oversized pieces for casual style. Shimmery and matte neutrals mix easily for beauty.
Grace is wearing shades from the City Sophisticate eye color palette and Naturally Chic velvet lip crème from the limited-edition† Mary Kay ® City Modern Collection, MK Deep Brown eyeliner, Ripe Watermelon mineral cheek color duo and Black Mary Kay ® Ultimate Mascara™.
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TREND-INSPIRED TIPS A simple, two-tone manicure in fall’s favorite shades turn nails into sophisticated accessories. Grace is wearing Garden Terrace and Gallery Gray nail lacquer from the NEW limited-edition† Mary Kay ® City Modern Collection.
I wanted to take a classic daytime look but make it fun and unexpected. Keeping the focus on the bottom lashline is a great, modern twist. – Luis Casco Mary Kay Global Makeup Artist
SEE THE SOPHISTICATED STATEMENT EYE HOW-TO ON PAGE 18. †Available while supplies last
THE CITY MODERN TREND REPORT
City Casual Street chic must-haves to pull any look together
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SHOES TO SUIT Make a statement on the street with two-tone oxfords.
SOPHISTICATION SIMPLIFIED Multitasking makeup completes your beauty routine in the city.
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2 1. Mary Kay® Mineral Cheek Color Duo, $18 2. Mary Kay® CC Cream Sunscreen Broad Spectrum SPF 15,* $20
BEDECK THE NECK Go for chic scarves, collared accents or structured metallic chokers.
ON-THE-GO STYLE Envelope crossbody bags add classic sophistication.
These mineral cheek color duos are my new favorites. The glow makes any look modern. The fruitiness in the color is gorgeous, and the highlighter is perfect to accent the high points of the face. – Luis Casco Mary Kay Global Makeup Artist *Over-the-counter drug product
All prices are suggested retail.
THE CITY MODERN TREND REPORT
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Office Trendsetter Tailored confidence makes 9-to-5 sophistication easy. Blend rich browns for a new take on neutrals that look classically modern.
MUST-HAVE SKIRT The midi-length pencil skirt’s streamlined look becomes a workplace and after-hours staple this season. Layer with an angular jacket and a warm infinity scarf.
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Jamie is wearing: Sweet Cream, Driftwood and Espresso mineral eye colors; Golden Copper mineral cheek color; Downtown Brown creme lipstick and Lash Love® Mascara in I ♡ black. Try on this look now on the Mary Kay® Virtual Makeover.
Keeping the look matte on the eyes feels fresh and new now. It’s contrasted with glowing skin, cheeks and lips. – Luis Casco Mary Kay Global Makeup Artist
SEE JAMIE’S OFFICE TRENDSETTER HOW-TO EYE LOOK ON PAGE 19.
THE CITY MODERN TREND REPORT
Modern Professional Style and beauty cues for a polished impression
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ADD SOME STRUCTURE TO YOUR DAY. Sleek glossy and textured matte finishes pair nicely in a professional, structured tote.
ALL-DAY ELEGANCE The secret to the season’s polished look: foundation primer, matte-finish foundation and translucent loose powder.
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1. TimeWise® Matte-Wear® Liquid Foundation, $22 2. Mary Kay® Translucent Loose Powder, $16 3. M ary Kay® Foundation Primer Suncreen Broad Spectrum SPF 15,* $18
SOPHISTICATION SQUARED Square-toed oxford pumps with metallic accents are polished perfection.
PRINT CHECK Play in geometric patterns of plaid, houndstooth, color blocking and mosaic, especially with asymmetric flair.
Foundation primer and foundation are essentials. Don’t over-powder the skin. Rather lightly apply translucent loose powder for a perfect, velvety look. – Luis Casco Mary Kay Global Makeup Artist *Over-the-counter drug product
All prices are suggested retail.
THE CITY MODERN TREND REPORT
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Metro On the Go Take on the city with standout style that puts all eyes on you. From wearing THE berry lip shade of the season with an updated smoky eye to a reinterpretation of the little black dress.
BRIGHT LIGHTS, BIG-CITY STYLE Inspired by the modern vibe of the city, fashion follows suit by mixing the energy of a flirty swing skirt with sleek booties and a street-smart jacket.
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SEE THE METRO ON THE GO HOW-TO EYE LOOK ON PAGE 19.
Grace is wearing shades from the NEW limited-edition† Mary Kay ® City Modern Collection: Metro Modern eye color palette and Oh So Currant velvet lip crème along with Ripe Watermelon mineral cheek color duo and Lash Love® Mascara. Try on this look now on the Mary Kay® Virtual Makeover.
This look is perfect to wear – anywhere! It’s definitely a great fall look. I love the idea of a sweater, scarves and cashmere, which all go perfectly with the velvet texture of this lip color. – Luis Casco Mary Kay Global Makeup Artist †Available while supplies last
THE CITY MODERN TREND REPORT
Statement-Makers City-inspired accessories and accents for head-turning allure
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GEOMETRY CLASS Clean lines and angular edges are instant elegance in everything from totes and handbags to jewelry and more.
GLAMOUR EYES Give eyes dramatic appeal with classic black eyeliner, lush lashes and cat-eye sunglasses.
THE CITY’S ULTIMATE ACCESSORY The last thing (or first thing) you put on this season – a sophisticated fragrance for her.
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1. Mary Kay® Gel Eyeliner With Expandable Brush Applicator, $18 2. NEW! CityscapeTM Eau de Parfum, $50 3. Lash Love® Mascara, $15
MARCH TO YOUR OWN BEAT. Textures such as suede and leather in attention-getting knee-high boots are fall favorites.
The NEW! Cityscape™ fragrance and this color collection are so chic and modern. Makeup is one of the best ways for a woman to reveal her sophisticated personality. – Luis Casco Mary Kay Global Makeup Artist All prices are suggested retail.
THE CITY MODERN TREND REPORT
Trend Tutorial:
City Modern Looks Cover Look as seen on the cover Limited-Edition† Mary Kay® Eye Color Palette in Metro Modern, $24 1 1
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Sophisticated Statement as seen on Page 6
Limited-Edition† Mary Kay® Eye Color Palette in City Sophisticate, $24
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Office Trendsetter as seen on Page 11 Mary Kay® Mineral Eye Color, $8 each Sweet Cream Espresso 2
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Driftwood 1
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Metro On the Go as seen on Page 15 Limited-Edition† Mary Kay® Eye Color Palette in Metro Modern, $24
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Available while supplies last
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All prices are suggested retail.
THE CITY MODERN TREND REPORT
More Off-the-Runway Trends Feeling adventurous? Try more of the season’s styles.
NORDIC Get inspired by Scandinavian icy tranquility and old-world warmth. Functionality and simplicity mix knits and outerwear with sporty elements, while beauty stays cool, crisp and pristine. Fashion Cues: - Print and pattern in nonlinear motifs, organic shapes - Fabrics are light and comfortable, handloomed and handcrafted. 4 5
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Beauty Cues: - Frosty Scandinavian landscape inspires a strong eye story. - Home and hearth inspire warm neutrals for lips. Mary Kay® Mineral Eye Color, $8 each 1. Crystalline, 2. Granite and 3. Azure Mary Kay® Mineral Cheek Color, $12 4. Shy Blush Lash Love® Mascara, $15 5. I black True Dimensions® Lipstick, $18 6. Natural Beauté
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DYNAMO Create a modern optical illusion with geometric prints, origami folds and vibrant shades. Pair streamlined eyeliner with vivid brights for eyes and lips.
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Fashion Cues:
Beauty Cues:
- Print and pattern in dimensional geometrics, striped illusions and photorealism
- Vivid blues, teals and fuchsia play up eyes while skin is luminous and dewy.
- Look for clean lines, menswear cuts and shift dresses. - Accessories include T-strap pumps, opaque bright tights, patchwork patterns and foldover bags.
- Bright lip shades punch up lip looks. Mary Kay® Mineral Eye Color, $8 each 1. Crystalline, 2. Coal and 3. Midnight Star Mary Kay® Mineral Cheek Color, $12 4. Strawberry Cream Mary Kay® Gel Eyeliner With Expandable Brush Applicator, $18 5. Jet Black NouriShine Plus® Lip Gloss, $15 6. Rock ’n’ Red
All prices are suggested retail.
Be a trendsetter.
Shop Your Way. EMAIL Send your Independent Beauty Consultant an email with questions or orders.
The latest tips and tricks. The hottest makeup now.
ONLINE Buy online with your Independent Beauty Consultant anytime.
Make the runway your way, all through your Mary Kay Independent Beauty Consultant. Find yours at marykay.com.
IN PERSON Get some in-person attention when it works for you. Or host a party with your friends at your place.
PHONE Give her a call or send her a text when you need some beauty advice.
Š2015 MARY KAY INC. WN394223
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