Trend Report 2017

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LIFE’S LITTLE LUXURIES Fall/Winter 2017


SMALL

PLEASURES Indulge in the new limited-edition † Mary Kay ® Fall 2017 Color Collection. Inspired by the rich shades of rosé nudes and smoky grays, these ontrend essentials help you find beauty in every detail.

Gliding on flawlessly, scratch-resistant lacquers add just the right amount of impact to your fingers and toes.

Both subtle and alluring, these semi-matte shades are universally flattering on every woman.

Limited-Edition† Mary Kay® Nail Lacquer, $9.50 each In Rosé Blush, Mulberry Muse, Pink Escape and Violet Silk

Limited-Edition† Mary Kay® Lip Suede, $16 each In Mulberry Muse and Rosé Blush

Palettes in both warm tones and cool hues let you move from a subtle smoky daytime look to a dramatic evening effect.

Tuck it all in a luxurious faux suede clutch finished with a hint of metallic sparkle.

Limited-Edition† Mary Kay® Eye Color Palette, $24 each In Rosé Nudes and Simply Smoky

All prices are suggested retail.

While supplies last

Limited-Edition†† Mary Kay® Collection Bag, $5, when you purchase $55 suggested retail (excluding tax) in Mary Kay® Fall 2017 Color Collection products.

Available through participating Independent Beauty Consultants only and while supplies last

††


THE ART OF THE

EVERYDAY

Fall is the ideal time to press pause on your busy schedule. So take a moment to relish daily rituals. Relax with a great book and a cup of tea. Wrap yourself in softly structured silks, draped trousers or a light-as-air cashmere knit. Embrace the sophisticated rosĂŠ nudes and smoky grays of our new color collection. Indulge in a new lip color. Explore our newest eye palettes. These daily delights can help make a memory of even the quietest moments.


SOFT

TOUCH Is anything more indulgent than a featherweight knit? Whether easy and open to drape over your shoulders or accented with modern ribbing and button details, fall’s sweaters are a textural delight you’ll want to savor.

TOUCHABLE TEXTURE It’s all in the mix: A soft blend of suede, silk and cashmere creates a balanced look that can move from downtime to date night with ease.

NEW HUES A seasonless palette of warm shades such as gold, cream, taupe and rust works right into spring. These updated neutrals are the ideal complement to the grays and berries in our luxurious collection of Mary Kay ® eye colors, nail lacquers and lip suedes.


BARE NECESSITY The gotta-have-it silk slip dress is a staple for all seasons. Simply layer over a turtleneck or tee in colder climates, or wear it on its own when the weather warms.

SWEET

SIMPLICITY Fall’s freshest fabrics are the ones that feel best close to your skin. The tailored shirtdress, minimalist slip or wide-legged trouser are subtle choices, but softened in silk, they have a modern edge all their own.

LOUNGE LIFE The pajama-inspired tee and trouser are the perfect blend of masculine and feminine. Pair these clean-lined separates with a more substantial shoe to give the look strength and structure.


PRO TIP A layer of Mary Kay® Eye Primer applied to the eyelids first will help you build a dramatic density in your eye looks.

EYES

EYES

Apply Light Pink eye color from the Rosé Nudes palette all over the eyelids, blending up toward the brow bones.

Sweep Matte Gray from the Simply Smoky palette all over the entire eyelid up to the brow bones. Blend it so the color appears sheerer as it reaches the brows.

Using Matte Gray from the Simply Smoky palette, blend all over the eyelids toward the creases.

Add more Matte Gray to the outer creases and blend.

Using Lavender from the same palette, sweep along the outer half of the eyelids and into the corner creases, blending as you go.

Apply Blue on the outer half of the eyelids and blend. Apply Dark Blue on the outer corners and the lower lashlines — it’s a modern twist on traditional black eyeliner that still creates depth.

Line the upper lashlines with Plum from the Rosé Nudes palette using an angled brush. Line the lower lashes with Smoky Plum.

CHEEKS

Finally, add a pop of Light Pink on the inner corners of the eyes and just under the brow bones for a

Dust Sunny Spice mineral cheek color under the cheekbones and on the temples to add more dimension to the cheekbones.

highlighter. Finish with a light coat of I ♡ black Lash Love® Mascara.

LIPS Layer an extra coat of Rosé Blush lip suede, and you’re done!

CHEEKS Sweep Sunny Spice Mary Kay® Mineral Cheek Color on the apples of the cheeks for a natural flushed look. LIPS Apply a swipe of Rosé Blush lip suede, and use your fingers or a brush to soften the edges.

EASY INDULGENCE: THE SOFT SMOKY EYE Always alluring, the smoky eye still draws attention when it’s refined with a more subtle application. Ideal for daytime, combining the limited-edition† Mary Kay® Eye Color Palettes in Rosé Nudes and Simply Smoky highlights your favorite feature while allowing you to gradually get more confident about color.

AMP UP FOR EVENING. For a more dramatic take on a smoky eye, embracing the darker shades of the Simply Smoky palette will give you an entrancing effect. Limited-Edition† Mary Kay® Eye Color Palette, $24 each Shown in Simply Smoky and Rosé Nudes Limited-Edition† Mary Kay® Lip Suede, $16 each Shown in Rosé Blush Mary Kay® Eye Primer, $12

While supplies last All prices are suggested retail.

Mary Kay® Mineral Cheek Color, $12 Shown in Sunny Spice Lash Love® Mascara, $15 Shown in I ♡ black


PRO TIP Adding translucent loose powder around the mouth helps keep lipstick in check when you’re not using a lip liner.

EYES

EYES

Dust Mauve all over the eyelids and blend.

Dust Light Pink from the Rosé Nudes palette all over the eyelids as a neutral base.

Apply Smoky Plum along the tops of the lashlines with an angled brush.

Layer on Gray from the Simply Smoky palette as a contemporary substitute for traditional highlighters like beige or cream. Blend it all over the eyelids and into the inner corners of the eyes.

Apply Smoky Plum along the lower eyelids and blend. Give the look a wide-eyed effect with a touch of Light Pink at the inner corners.

Line the upper lashes with Smoky Plum from the Rosé Nudes palette, smudging it into the outer corners of the eyes.

Finish with a light coat of Mary Kay® Ultimate Mascara™ in Black. CHEEKS

Apply Deep Purple from the Simply Smoky palette on the lower lashlines and connect the upper and lower lines.

Brush Sunny Spice Mary Kay® Mineral Cheek Color only on the apples of the cheeks.

Finish with another hint of Gray at the inner corners of the eyes and blend well.

LIPS Apply Mulberry Muse lip suede on the center of the lips, and rub your lips together to disperse the color. Follow up with a cotton swab to clean up any mistakes.

Finish with two coats of Lash Intensity® Mascara in Black. CHEEKS Contour with Sunny Spice mineral cheek color under the cheekbones and at the temples. LIPS Use a more traditional application of Mulberry Muse lip suede, following the curves of your lips.

COZY COLOR: THE JUST-BITTEN LIP A softer twist on a perfect pout, the just-bitten lip look is the modern way to embrace fall’s bold berries. Offset a kiss of limited-edition† Mary Kay® Lip Suede in Mulberry Muse with the mauves and plums in the limitededition† Mary Kay® Eye Color Palette in Rosé Nudes. The final result will have an effortless allure that’s flattering on any skin tone.

While supplies last All prices are suggested retail.

AFTER-DARK ELEGANCE Adding a mix of grays, plums and purples to the eyes helps balance a bold lip. Mary Kay® Mineral Cheek Color, $12 Shown in Sunny Spice Mary Kay® Ultimate Mascara™, $15 Shown in Black Lash Intensity® Mascara, $18 Shown in Black

Limited-Edition† Mary Kay® Eye Color Palettes, $24 each Shown in Rosé Nudes and Simply Smoky Limited-Edition† Mary Kay® Lip Suede, $16 each Shown in Mulberry Muse


PRO TIP TO GET THIS LOOK: 1. Apply Pink Escape all over the nails, and wait until it’s completely dry. 2. Cover the nails with Mulberry Muse, leaving the bottom quarter of the nails unpolished. 3. Add another coat of Mulberry Muse, avoiding the bottom of the nails. 4. Cover with a top coat and let dry.

MINIMALIST

MOMENT

The season’s most modern nail looks embrace a single shade accented with just a hint of a lighter hue for interest. Wrap your fingers and toes in the richness of limited-edition † Mary Kay ® Nail Lacquer in Mulberry Muse accented with a touch of Pink Escape, or top vibrant Violet Silk with a simple square detail of Rosé Blush. Limited-Edition† Mary Kay® Nail Lacquer, $9.50 each Available in Violet Silk, Rosé Blush, Mulberry Muse and Pink Escape

†Available while supplies last

All prices are suggested retail.

Choosing a lighter shade for the bottom (or base) of the nails helps give the illusion of longer fingers.

TO GET THIS LOOK: 1. Apply two coats of Violet Silk all over the nails, allowing them to dry between coats. 2. Remove the excess polish from the brush before using it to apply Rosé Blush in a square shape at the bottom center of the nails. 3. Add another coat of Rosé Blush, then top with a protective top coat over the entire nails and let dry.


Share a spectrum of shades and makeup artist secrets when you become a Mary Kay Independent Beauty Consultant.

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/ ©2017 MARY KAY INC.

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