Information Technology Presentation

Information Technology: FNIC Rotation WEB AND REFERENCE TEAM

Ashley Nicole Spence

4/21/2015

Web and Reference Team 2 ABOUT WEB AND REFERENCE:

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Responsible for managing and maintaining Food and Nutrition Information Center (FNIC) web site, Nutrition.gov and reference.

FNIC web site provides credible, authoritative food and nutrition information for health care professionals, researchers, educators, and government agencies.

Provide links to additional programs within USDA such as Healthy Meals Resource System, SNAP-Ed, WIC Works Resource System, and FSRIO.

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OVERVIEW OF PROJECTS

 DRI app tweets  Blog submission promoting

upcoming Nutrition.gov article on juicing

 Reference  FNIC Content Strategy-

development of personas

 FNIC website migration plan

DRI App Tweets 4

 Tweets to promote the new DRI App

(no longer only a web based tool)  Available for iPhone and Android users  Sample tweets:

Is your patient getting enough Vitamin D? Calculate patient needs using @USDA_ARS DRI Calculator.  Our new app for professionals has handy nutrition education resources @USDA_ARS DRI  Counseling someone who is pregnant or breastfeeding?

Find out their unique needs. @USDA_ARS. 

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Blog Submission

 Juicing 101: Get the Facts  Blog to promote upcoming article on

Juicing posted on Nutrition.gov  Included key topics such as:  

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Definition of juicing Associated claims DGA recommendations regarding fruit and vegetable consumption Fiber

 Referred readers back to original

article for further information

Reference 6

Food Label

Sodium Content of Rinsed Hominy Grits

Web Plan Migration 7

UPDATING the NATIONAL AGRICULTURAL LIBRARY

Web Plan Migration 8

From this‌

Web Plan Migration 9

To this‌

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The Process

 Personas

 Content Audit  Google Analytics & Analyzing

Metrics

 Research Current Inventory

 Identifying Trends  Make Recommendations  New Site Map

Content Strategy 11

 Development of Personas  Identify 1-3 top audiences to properly focus content selection  Identify relevant content for each audience  Create Identity of persona  Develop key adjectives, phrases, and quotes

 Design persona’s story

FNIC Persona's 12

Sarah

Alex • Health and Nutrition Educator

• Community R.D.

• Bachelors Degree, R.D. • Bachelors Degree • • • • •

Self reliant Motivated Problem solver Active Smart

• Employed by a non-profit nutrition and health promotion organization

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Sociable Organizer Independent Problem solver Meticulous

• Employed by a local WIC agency

Content Audit 13

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GOOGLE ANALYTICS

∙Basic training

∙Content/ Subjects

∙Page views

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Creating the Web Plan ∙ Research Current Inventory

∙ Identifying Trends

Migration Plan 16

 Recommendations based on google analytics metrics

 Original site map  Compared content areas by subject then page views  Focused on topics with least amount of page views

Recommendations  My Plate and Historical

Food Pyramid Resources (total pages: 7)

 Research Reports and Tools

(LN) (total pages: 1)

 Food FYI (total pages: 23)

17  Hunger and Food Security,

Community Food Systems (total pages: 11)

 Research Tools, Non-Government

Grant Information  (total pages: 6)

 College and University Nutrition

Programs, Nutrition and Health Organizations, Food Associations (total pages: 88)

 Organic Foods

(total pages: 1) 

Consumers (total pages: 64)

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 Current recommendations would Reductions

reduce the FNIC website by 201 pages  Corresponds to a 42% site

reduction overall.  Further reductions can be made,

however additional evaluation is necessary by FNIC staff.

WIC State Conference 19

4/21/2015

Online Portfolio 20

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4/21/2015

Questions ???

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THANK YOU !!!