Information Technology: FNIC Rotation WEB AND REFERENCE TEAM
Ashley Nicole Spence
4/21/2015
Web and Reference Team 2 ABOUT WEB AND REFERENCE:
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Responsible for managing and maintaining Food and Nutrition Information Center (FNIC) web site, Nutrition.gov and reference. FNIC web site provides credible, authoritative food and nutrition information for health care professionals, researchers, educators, and government agencies.
Provide links to additional programs within USDA such as Healthy Meals Resource System, SNAP-Ed, WIC Works Resource System, and FSRIO.
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OVERVIEW OF PROJECTS
DRI app tweets Blog submission promoting
upcoming Nutrition.gov article on juicing
Reference FNIC Content Strategy-
development of personas
FNIC website migration plan
DRI App Tweets 4
Tweets to promote the new DRI App
(no longer only a web based tool) Available for iPhone and Android users Sample tweets:
Is your patient getting enough Vitamin D? Calculate patient needs using @USDA_ARS DRI Calculator. Our new app for professionals has handy nutrition education resources @USDA_ARS DRI Counseling someone who is pregnant or breastfeeding? Find out their unique needs. @USDA_ARS.
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Blog Submission
Juicing 101: Get the Facts Blog to promote upcoming article on
Juicing posted on Nutrition.gov Included key topics such as:
Definition of juicing Associated claims DGA recommendations regarding fruit and vegetable consumption Fiber
Referred readers back to original
article for further information
Reference 6
Food Label
Sodium Content of Rinsed Hominy Grits
Web Plan Migration 7
UPDATING the NATIONAL AGRICULTURAL LIBRARY
Web Plan Migration 8
From this‌
Web Plan Migration 9
To this‌
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The Process
Personas
Content Audit Google Analytics & Analyzing
Metrics
Research Current Inventory
Identifying Trends Make Recommendations New Site Map
Content Strategy 11
Development of Personas Identify 1-3 top audiences to properly focus content selection Identify relevant content for each audience Create Identity of persona Develop key adjectives, phrases, and quotes
Design persona’s story
FNIC Persona's 12
Sarah
Alex • Health and Nutrition Educator
• Community R.D.
• Bachelors Degree, R.D. • Bachelors Degree • • • • •
Self reliant Motivated Problem solver Active Smart
• Employed by a non-profit nutrition and health promotion organization
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Sociable Organizer Independent Problem solver Meticulous
• Employed by a local WIC agency
Content Audit 13
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GOOGLE ANALYTICS
∙Basic training
∙Content/ Subjects
∙Page views
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Creating the Web Plan ∙ Research Current Inventory
∙ Identifying Trends
Migration Plan 16
Recommendations based on google analytics metrics
Original site map Compared content areas by subject then page views Focused on topics with least amount of page views
Recommendations My Plate and Historical
Food Pyramid Resources (total pages: 7)
Research Reports and Tools
(LN) (total pages: 1)
Food FYI (total pages: 23)
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Community Food Systems (total pages: 11)
Research Tools, Non-Government
Grant Information (total pages: 6)
College and University Nutrition
Programs, Nutrition and Health Organizations, Food Associations (total pages: 88)
Organic Foods
(total pages: 1)
Consumers (total pages: 64)
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Current recommendations would Reductions
reduce the FNIC website by 201 pages Corresponds to a 42% site
reduction overall. Further reductions can be made,
however additional evaluation is necessary by FNIC staff.
WIC State Conference 19
4/21/2015
Online Portfolio 20
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4/21/2015
Questions ??? 21
THANK YOU !!!