1
Table of contents Strategy
4
Big Idea and the 6 Ws
6
Vision and mission
8
Brand logo
10
Color Pallete
12
Typography
14
Sensory
16
Persona
18
User journey
20
Conducting research
22
Designing catalog process
26
(what wayyak stands for and the thinking behind our visual identity)
(What/ Why/ When/ Where/ Who/ How)
(Pattern)
2
3
Strategy We present a new era of weddings, which transform the wedding celbration into an outing with different themes provided by us, and we intend to make it a trendy type of weddings, Also we as a brand have our own place to have different outings indoor and outdoor according to couple’s choice.
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5
Big idea and the 6 Ws - What? - Why? - When? - Where? - Who? - How?
6
7
Vision Dare to be different, and make difference! Our vision is to transform the classy and traditional wedding cermonies into a casual, fun, and specail outing celebration
Mission Inspire before we expire! Our mission is to help couples to get married easily, with affordable prices and an alternative outcome celebration
8
9
Brand Logo It all starts from the brand platform and sketching
10
Brand logo
Brand symbol
Sketches
Wed
Wed
Wayyak
Wayyak 11
Color Palette A color palette is a set of colors that are used consistently throughout your brand
12
Black
Pinkish
White
C= 0 M= 0 Y= 0 K= 100
R= 237 G= 59 B= 120
C= 0 M= 0 Y= 0 K= 0
13
Typography Brand’s voice
14
Logo typography Skia
For logo “Skia” font is used with smoothing the edges
Skia
Aa
Catalog typography Noteworthy
Aa
Bold
Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 10 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 10
Catalog typography Noteworthy
For titles
18 pt
Bold
Noteworthy
For body
8 pt
Bold
Numbering in the begging of chapter numbering
48 pt
Bold
Noteworthy
01
For headings
12 pt
Bold
15
Sensory : Pattern A heart symbol that was tooken from the K letter in wayyak logo
16
17
Touchpoints: Persona A typical journey the user have without my brand
18
Nada - Nada - 23 years old - Female - Single - Good education - Interior designer - 5K DHS - Outgoing/ gym/ open minded/ interested in social media (instagram)/ long road driver
Mostafa - Mostafa - 29 years old - Male - Single - Good education - Alson graduate/ IT - 6-5K DHS - Outgoing/ open minded/ interested in social media (facebook)/ long road driver
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Touchpoints: User Journey A typical journey the user have without my brand
20
21
Conducting Research Competitive Analysis: competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms.
22
The Lounge by Sherif El Shimy 1. The big idea: Time to dream big. 2. Mission: Help the couple to approach that special day. 3. Vision: Have fun and let your imagination guide you. 4. Brand values: passion for details/ luxurious/ unique. 5. Target group: Couples. 6. Competitors: byGanz Extraordinaire Brand concept: the lounge team works closely with the couples to help them realize their vision and make their dreams come true.
23
Conducting Research Competitive Analysis: competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms.
24
Le Reve Event 1. The big idea: We strive to create a memorable experience. 2. Mission: Our team works tirelessly to ensure that your event is as amazing as you dream. 3. Vision: You dream it and we›ll create it! 4. Brand values: Meticulous Planning + Artistic Design = Your Rêve (Dream) 5. Target group: Couples. 6. Competitors: A Very Beloved Wedding.
25
Designing the catalog process How the catalog is categorized and the data organized with all the previous design elements
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27
28
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30