SUMMARY • SBK WORLD CHAMPIONSHIP
• SPONSORSHIP
INTRODUCTION........................................................... 04
INTRODUCTION........................................................... 32
CLASSES.................................................................... 05
BRAND VISIBILITY....................................................... 33
CIRCUITS.................................................................... 06
CASE HISTORIES.................................................... 39/41
MANUFACTURERS & RIDERS....................................... 07
SPONSOR PANEL................................................... 42/43
SPONSORS................................................................. 09
• TARGET AUDIENCE
• SBK EXPERIENCE
TELEVISION................................................................. 12
PADDOCK................................................................... 46
CIRCUITS............................................................... 14/15
PADDOCK SHOW........................................................ 47
PRESS......................................................................... 16
VIP HOSPITALITY......................................................... 48
INTERNET............................................................... 18/19
RACE PACKAGES................................................... 49/50 PIT WALK.................................................................... 51
• MEDIA
• LICENSING & MERCHANDISING
TELEVISION............................................................ 22/25
MERCHANDISE....................................................... 54/57
PRESS.................................................................... 26/27 INTERNET.................................................................... 28
• FGSPORT COMPANY................................................................... 60
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SBK WORLD CHAMPIONSHIP
[INTRODUCTION]
INTRODUCTION The SBK SUPERBIKE WORLD CHAMPIONSHIP® is one of the top three global motor sport series alongside Formula 1 and MotoGP. It attracts over 1,000,000 race spectators and has a worldwide TV viewing audience of more than 2 billion contacts. In the four racing classes that make up the weekend event programme, more than 140 riders representing 27 nations regularly compete in front of a crowd of millions worldwide, through the press, radio, internet and television. The championship usually gets underway late February and lasts approximately nine months until mid-October. Motorcycles for the Superbike® and Supersport World Championship® and Superstock Cup® are based on recent or current production bikes, available to the public through the manufacturer’s normal commercial channels.
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SBK WORLD CHAMPIONSHIP
[
]
CLASSES
The championship event programme is made up of the following classes: 速
速
速
速
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[CIRCUITS]
SBK WORLD CHAMPIONSHIP CIRCUITS
The 2007 championship was held over 13 rounds in 3 continents over a nine-month period. The calendar includes races at classic Superbike circuits such as Brands Hatch (UK), Monza (Italy), Assen (Netherlands) and Phillip Island (Australia) as well as events at modern, purpose-built structures such as Losail (Qatar) and Eurospeedway Lausitz (Germany). New races on the calendar for 2008 include a date at Miller Motorsports Park in Utah (USA), which brings World Superbike back to the important North American market for the first time since 2004.
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SBK WORLD CHAMPIONSHIP
[MANUFACTURERS & RIDERS]
MANUFACTURERS SBK SUPERBIKE WORLD CHAMPIONSHIP® attracts the world’s top motorcycle manufacturers - Ducati, Honda, Kawasaki, Suzuki, Yamaha and MV Agusta - who race with the very latest productionbased Superbike machinery, and the success of the championship is rapidly attracting the interest of other constructors who intend to enter in the near future.
RIDERS The top riders competing in Superbike often go on to become household names. Double champions Troy Bayliss and Troy Corser (Australia), Max Biaggi (Italy), Noriyuki Haga (Japan) and Ruben Xaus (Spain) are all favourites of the crowds, whom they regularly thrill week-in and week-out with exciting fairing-to-fairing racing.
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SBK WORLD CHAMPIONSHIP
[SPONSORS]
The SBK SUPERBIKE WORLD CHAMPIONSHIP速 sponsors are among the most important brands within their sectors.
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[TELEVISION]
TARGET AUDIENCE • AGE •
• GENDER •
TELEVISION
(55+) 7%
(0-14) 6%
Over 2 billion TV contacts in 2007. Female 34%
(45-54) 8%
Exciting racing, the timeless appeal of top-
(15-24) 25%
class riders and machinery and high-quality international coverage ensures that the SBK SUPERBIKE WORLD CHAMPIONSHIP® reaches households in all corners of the world. The
Male 66% championship
appeals
to
(35-44) 24%
a
(25-34) 30%
predominantly male audience (66%), with the main percentage of viewers falling into the 15-44 age bracket (79%). The female audience makes up an increasing
TELEVISION SPECTATORS
amount of TV viewers, with an average of 34% recorded throughout the season. Viewers generally have a good standard of education and a comfortable economic background.
79% Are between 15 - 44 years old 66% Are male 40% Have a post-graduate education level
AVERAGE TELEVISION CONTACTS PER ROUND
170 MILLION 12
[CIRCUITS]
TARGET AUDIENCE CIRCUITS
• GENDER •
Over 1 million race spectators during 2007 season, with an increasing development trend since 2004. Female 33%
One of the built-in appeals of SBK SUPERBIKE WORLD CHAMPIONSHIP® is that it is able to offer exciting racing on the track with bikes that are very similar to the ones used by race-going spectators to actually arrive at the circuit. This creates strong brand identification amongst spectators. Figures for circuit-going spectators also follow a similar breakdown to the TV audience for the SBK SUPERBIKE WORLD CHAMPIONSHIP®. These are predominantly male (67%) but an increasing number of female spectators are going to SBK SUPERBIKE WORLD CHAMPIONSHIP® races (33%).
Male 67%
71% of people who go to the races are between 25 and 44 years of age, while an important figure is that 64.2% are bike owners, thus confirming the strong brand identification. Spectators at the races spend an average of 120 Euros at World Superbike events on merchandising,
(55-64) 2.8%
programmes, food and refreshments. (45-54) 9.5%
• AGE • (0-14) 0.5% (15-24) 16.2%
CIRCUIT SPECTATORS 71% Are between 25 - 44 years old 58% Are single 64.2% Are bike owners 120 Euros is the average amount of money spent at the event per person
(35-44) 27% (25-34) 44%
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TARGET AUDIENCE
[CIRCUITS]
2007 CIRCUITS
OVER 1 MILLION SPECTATORS 15
[PRESS]
TARGET AUDIENCE PRESS
The SBK SUPERBIKE WORLD CHAMPIONSHIP® receives massive global coverage throughout all the specialist press – daily newspapers, weekly magazines and monthly publications. Lifestyle magazines throughout the world are also becoming increasingly aware that SBK SUPERBIKE WORLD CHAMPIONSHIP® racers are on a par with their sporting counterparts in other disciplines and are dedicating more and more space to these skillful and professional racers. • DAILY SPORT NEWSPAPERS • Female 10.4%
• WEEKLY SPORT MAGAZINES • Female 16.9%
Female 35%
Male 89.6%
Male 83.1%
• AGE • (55+) 21.2%
• LIFESTYLE MAGAZINES •
Male 65% • AGE •
• AGE • (15-24) 13.5%
(55+) 12%
(15-24) 30%
(45-54) 11.5%
(25-34) 28.5%
(15-24) 33%
(45-54) 7.7%
(35-44) 20.5%
(45-54) 14.7%
(55+) 8%
(35-44) 19.8% (25-34) 26%
(25-34) 31.5%
(35-44) 22.1%
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[INTERNET]
TARGET AUDIENCE INTERNET
• GENDER •
Over 5.5 million unique visitors during 2007 season Over 6.5 million unique visitors estimated for 2008
Female 24%
Internet has become an important channel for the global spread of World Superbike and it offers numerous opportunities (Highlights, Video On Demand, Live Timing) for fans to follow the races live from the comfort of their own home. The average age of Internet spectators is in line with the other key sectors of communication. 73% are between 18 and 44 years of age, while almost 50% view the www.worldsbk.com website for more than 2 minutes at a time.
Male 76%
Over two-thirds of SBK SUPERBIKE WORLD CHAMPIONSHIP® supporters are avid net surfers while just under half have a large interest in technology and the Internet • AGE •
in general. (55+) 6%
(0-17) 12%
INTERNET SPECTATORS 73% Are between 18 - 44 years old 49% View the website for more than 2 minutes at a time 32% Visit websites linked with World Superbike 69% Surf the net for more than 8 hours per week 43.3% Have a large interest in technology and the internet
(45-54) 9%
(18-24) 18%
®
(35-44) 24%
(25-34) 31%
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TARGET AUDIENCE
[INTERNET]
Over 5.5 million unique visitors during 2007 season Over 6.5 million unique vistors estimated for 2008 Over 320 million page views during 2007 season (+50% than 2006) Over 9.8 million visits during 2007 season Over 11.5 million visits estimated for 2008
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[TELEVISION]
MEDIA TELEVISION The 2007 SBK SUPERBIKE WORLD CHAMPIONSHIP coverage of 3,400 hours was broadcast live to 95 television 速
networks around the world in 173 countries, reaching over 2 billion estimated cumulative TV contacts. In the last ten years TV coverage of the championship has grown from 132 countries and 35 networks to the current
TOTAL OF COUNTRIES REACHED
173
2007 figure. In 2007 this global coverage had a television media value in excess of US $770 million.
BROADCAST HOURS
OVER 3,400 TV NETWORKS
95 MEDIA VALUE
OVER 770 MILLION $ 22
[TELEVISION]
MEDIA
BROADCAST FACILITIES
ATTENDANCE During 2007 an average of 50 people per race week-end working for 10 different
• Fully Digital OB Van equipped with SDI/High Definition • Average per event of 16 TV track cameras, 2 RF cameras
TV networks attended each event of the season for a total of 650 accredited TV crew members.
• TV Production, Satellite distribution coordinated directly by FGSPORT • More than 12,000 meters of cabling at each circuit • 60 people working on the TV production of each event • Up to 120 hours of live satellite transmission for 2007 23
MEDIA
[TELEVISION]
MAIN BROADCASTERS
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MEDIA
[TELEVISION]
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[PRESS]
MEDIA PRESS As it is one of the top global sports events, the SBK SUPERBIKE WORLD CHAMPIONSHIP®
is
regularly
covered
throughout the world by all the specialist motorcycle publications, on a daily, weekly and monthly basis. Lifestyle
and
non-sector
coverage
is
increasing as SBK SUPERBIKE WORLD CHAMPIONSHIP® racers find their way into mainstream publications, while interest in the business and financial press is a constant, given the high profile of the championship and its key partners. Wide-ranging media coverage in daily newspapers, weekly magazines, monthly, lifestyle and business publications. • Over 150 journalists and photographers present at every event. • Coverage in more than 200 publications. • World Superbike press coverage now extends to over 80 countries in the world.
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MEDIA
[PRESS]
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MEDIA
[INTERNET]
INTERNET The official SBK SUPERBIKE WORLD CHAMPIONSHIP® website www.worldsbk.com has increased in popularity over the years as it is a constant source of updated information for news, statistics, results, standings and images. WSBK fans can now sign up for a number of different multimedia pay features and offers. Realized in collaboration with SBK.tv, the new media services are an integral part of the website, which now offers popular services such as: • LIVE STREAMING • HIGHLIGHTS • VIDEO ON DEMAND • MOBILE INTERNET • SMS ALERTS • BLOGS
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[INTRODUCTION ]
SPONSORSHIP
INTRODUCTION FGSPORT is in a position to offer an unparalleled package of benefits, services and rewards for sponsors who wish to lend their support to the SBK SUPERBIKE WORLD CHAMPIONSHIP速. Massive television and media coverage, high-profile on-track and on-site visibility and unrivalled close contact with fans and spectators all guarantee that sponsors and partners can obtain the maximum from their association with World Superbike.
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SPONSORSHIP
[ BRAND VISIBILITY ]
TRACK ADVERTISING One of the major assets of the SBK SUPERBIKE WORLD CHAMPIONSHIP® is that it is able to offer sponsors an important level of TV coverage in terms of brand visibility through the direct management of on-track advertising and television production by FGSPORT. This aspect, together with the other benefits, makes up an integrated communications package of absolute quality. The following are the 2007 TV coverage figures for Title Sponsor, Official Sponsors and One-Event Sponsors as certified by the British market research agency Comperio Research: • TITLE SPONSOR: 1000 mins Brand Exposure • OFFICIAL SPONSORS: 600 mins Brand Exposure • EVENT SPONSORS: 50 mins Brand Exposure
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SPONSORSHIP
[CASE HISTORY]
HANNSPREE Hannspree – The Taiwan-based manufacturer of LCD TVs and audio-visual products, associated its name with World Superbike in 2007, when it became title sponsor of the Ten Kate Honda team as well as one of the championship’s partners. Hannspree is present in the World Superbike paddock with a dedicated display unit for its products and further visibility is guaranteed with the televised awarding of a Hannspree LCD television for the winner of the all-important Superpole qualifying session.
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SPONSORSHIP
[CASE HISTORY]
PIRELLI Pirelli is the exclusive one-make tyre supplier for the Superbike®, Supersport®, Superstock 1000® and Superstock 600® championships. The partnership with FGSPORT began in 2004 when Pirelli entered the championship as official tyre supplier. Over the last four years the Italian manufacturer has benefited from the constant development that comes from being directly involved with the world’s leading production-based championships, and this has then been applied to its road-bike tyre technology. Pirelli has sparked off a revolution in tyre technology by taking mass production to a higher quality than previous hand-built prototypes. This new generation of tyres is now available for everyday motorcyclists in the form of Pirelli Diablo Superbike. Pirelli brings a total of approximately over 6500 tyres to each race for the four categories, together with 9 trucks and a staff of 30.
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SPONSORSHIP
[CASE HISTORY]
ALFA ROMEO Italian luxury automobile manufacturer Alfa Romeo also joined the World Superbike portfolio of championship sponsors in 2007. As well as supplying the Safety Cars and Course Cars at every event, Alfa Romeo grid-girls are also present alongside the riders at the start of each race and the company’s display unit has also become a focal point in the paddock for a series of rider signing sessions, events, musical interludes and competitions.
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[
SPONSORSHIP
SPONSOR PANEL
• TOP SPONSORS •
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]
[
SPONSORSHIP
SPONSOR PANEL
• OFFICIAL SPONSORS •
• EVENT SPONSORS •
• SBK PARTNERS •
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]
[PADDOCK]
SBK EXPERIENCE
PADDOCK The World Superbike paddock is one area where this championship differs and stands out from other forms of motor sport: it is a bustling hive of activity where spectators can get a closer look at everything that is happening during the race weekend. Riders can be found signing autographs, while teams and mechanics are preparing their machines and decisions are being made by team managers. Collateral activities such as sponsor display units and merchandise areas also ensure that spectators can gain as much enjoyment as possible from their visit to the
Paddock area includes
paddock.
• Commercial Zone • Hospitality Teams
On entering this exciting inner hub of the sport, race fans have
• Technical Suppliers
total access to the Superbike experience, something that is
• Technical Area
totally unique to this form of motor sport.
• Entertainment Activities Area
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SBK EXPERIENCE
[PADDOCK SHOW]
PADDOCK SHOW The Paddock Show has become the heart and soul of the World Superbike paddock. This modern, welcoming structure attracts the race fans with a spectacular display of the latest machines from all the manufacturers present in SBK SUPERBIKE WORLD CHAMPIONSHIPŽ. In addition, the Paddock Show stage is the venue for a key part of the weekend’s entertainment, the ever-popular rider post-qualifying and post-race press conferences, where the general public can get up close with their heroes and hear what they have to say just minutes after taking the chequered flag. In no other form of motor sport can fans have such unrivalled access to the racers. The Paddock Show is also used for other collateral activities, such as live radio broadcasts, video promotions and presentations.
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SBK EXPERIENCE
[VIP HOSPITALITY]
VIP HOSPITALITY The Club SBK for VIP hospitality is situated in the paddock or in the main building of the circuit and offers an unrivalled experience for corporate entertainment and VIP guests. Enjoy the top quality service of a major international motor sport event with the Club SBK. Both private and corporate hospitality, which includes paddock passes to the races, is provided by FGSPORT and its appointed agents. Hospitality has reached new levels of quality over the years and now offers a superb opportunity for companies and private individuals to increase their profile with the series in an exclusive environment using a truly value-for-money quality service.
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SBK EXPERIENCE
[RACE PACKAGES]
EXECUTIVE LOUNGE • Fully branded lounge • Full day hospitality from 09:00 - 17:00 • Breakfast and top quality lunch with open bar all day • 3 days validity Paddock passes • Pit walk on both Saturday and Sunday • Rider autograph sessions, 1 parking pass for each four guests, welcome letter, map of directions, schedule of events. • Welcome Pack, uniformed hostess service, live TV Coverage
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SBK EXPERIENCE
[RACE PACKAGES]
CLUB SBK • Full day hospitality from 09:00 - 17:00 • Breakfast and top quality lunch with open bar all day • “Club SBK” entry passes. • 3 days validity Paddock passes • Pit walk on both Saturday and Sunday • Rider autograph sessions, 1 parking pass for each four guests, welcome letter, map of directions, schedule of events. • Welcome Pack, uniformed hostess service, live TV Coverage
ACTIVE STYLE • Reserved grandstand (Race day only) • Paddock passes • 1 parking pass for each four guests, Pit walk on both Saturday and Sunday • Rider autograph sessions.
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SBK EXPERIENCE
[PIT WALK]
PIT WALK Another unique aspect of the SBK SUPERBIKE WORLD CHAMPIONSHIPŽ that enjoys incredible popularity is the pit walk on Saturday and Sunday mornings. Here fans can soak up all the pre-race atmosphere on qualifying and raceday morning with a walk along the pit lane, meeting and getting autographs from their heroes and watching the teams and mechanics as they make last-minute preparations and checks for the races. The pit walk is the perfect complement to every race fan’s World Superbike weekend as it enables him or her to enter right into the heart of the action.
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LICENSING & MERCHANDISING
[MERCHANDISE]
ELECTRONIC GAMES
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LICENSING & MERCHANDISING
[MERCHANDISE]
HOME VIDEO & DVD
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LICENSING & MERCHANDISING OFFICIAL YEARBOOK
[MERCHANDISE]
OFFICIAL SBK PROGRAMMES
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[MERCHANDISE]
LICENSING & MERCHANDISING T-SHIRTS
CAPS
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FGSPORT
[
]
COMPANY
COMPANY FGSPORT is the division of FGS ORGANIZATION which is specialised in the management and promotion of activities connected to the world of sport. FGS ORGANIZATION has its origins in sport and can boast a wealth of experience – thirty years – alongside the most important institutions and national as well as international federations. FGSPORT’S commitment exalts the great value of sport as an occasion for getting together and as a vehicle for communication. Motor sport represents the area of greatest involvement. In this sector, FGSPORT is one of the key players at world level in the role of organiser and promoter of the SBK SUPERBIKE WORLD CHAMPIONSHIP® and the SUPERSTARS®. The SBK SUPERBIKE WORLD CHAMPIONSHIP®, organised and promoted by FGSPORT since 1990, together with Formula 1 and MotoGP, one of the three global products of world motor sport, a heritage of undisputed value for the fans and an exceptional marketing and communications vehicle for the manufacturers and associated firms. In 2007, FGSPORT joined forces with Infront Sports & Media AG, one of the world’s leading international sports marketing companies.
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Via di Tor Pagnotta, 94 - 00143 - Rome, Italy TEL. +39 06 50 9661 - FAX +39 06 50 966450 www.worldsbk.com