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CONTENTS
Green Products effective & soothing
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Model Citizen
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Features 14 It’s a green world
Learn some interesting facts about this versatile colour.
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The Lean Green Fashion Machine.
IN EVERY ISSUE fave products LE$$ TRENDY Model Citizen Beauty Report
Beauty & Fashion 22 Pucker up Honey! Beeswax, incredible for lips. Our fave lip balm made with honey.
46 Green With Evny
How to pair up green with other hues for great summer looks.
Learn about the fashion industry, and it’s green efforts. Floral & Foliage
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CONTENTS Features 44 The Designer
Beauty & Fashion 24 Green Power!
Revend Brifkani, the up and coming Designer, Kim Acosta, not your traditional dressmaker. And get to know our Muse Pg.34
29 Flowers & Foliage
& The Dressmaker
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Model City
Trendy fashions with nature in mind.
55 Natural Beauty
Ottawa, the city that makes models, super models.
62 Model Citizen
Powerful ingredients that get results.
Natural alternatives for your beauty regime.
Learn what teens are saying about their collaboration to the green movement.
64 Herieth Paul
Meet the unstoppable Herieth Paul. The Ottawa model that’s taking the world by storm.
FAV E C O V E R S TO R Y The inaugural issue of fave needed a green face. And there was no doubt in our minds that up and coming model Michelle Treacy of Angie’s Models & talent International would be the perfect fit. Hair by: Scott Clark - Rinaldo’s Hair Designers and Spa. Makeup by: Ariana Assadi - www.arianaassaid.com. Styling and photography by: Alcides Muñoz Jr. of fave Magazine. Photography assistant: Matthew Treacy of Matthew Treacy photography.
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66 LE$$ TRENDY
You don’t have to compromise your style or break the bank. Latest trends for just pennies. We show you where and how.
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from the editor It is not often that one gets to witness a personal vision truly come to life. But lucky for me, this has become a reality for fave Magazine. fave started as a simple idea, living somewhere in the creative hemisphere of my brain for years. The original thought was to create a magazine-style beauty report, one that would showcase my combined abilities in photography and graphic arts, alongside my years of experience in the beauty industry. Early this spring, I sat down with a group of several creative talents and shared my vision. During this session I suddenly discovered that this personal project would serve a bigger purpose, beyond just my own. Immediately after unveiling the fave concept, there was an overwhelming response of genuine support from these artists, who were raring to selflessly donate their time and talent to help bring fave to life. As I looked around the room I came to the realization that many of these artists would also benefit from a creative platform to showcase their craft and gain exposure. The fave idea was transforming (right before my eyes) into a creative hub. A place where local artists and talent could collaborate and network. For this inaugural issue of fave, there was one clear choice for a theme. The “green” theme holds two important meanings. The first refers to its’ infancy, and freshness. It is brand new, and has only just begun. The second meaning reflects an environmental, eco-friendly conscience – a characteristic of fave that will last long after the first issue. fave is a paperless project, and beyond the production itself I wanted to acknowledge this level of consciousness because it is a theme that all contributors of fave feel strongly about. As Creative Director of this venture, I am honoured to lead this team of contributors and artists who have collectively helped shape and form fave. I am also particularly proud to lend a hand in opening yet another door for the Capital’s impressive local talent, and rapidly emerging force in the global fashion and beauty industry. On behalf of everyone on the fave team, I thank you for your support. Enjoy. Alcides Munoz Creative Director & Editor
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contributors Ariana Assadi Ashley Sleeth Charlotte Healy Christiana Oullette Julie Katona Kathleen Cameron Kevin Schnobb Kim Acosta Lee Mousseau Lisa M. Lackey Mary Wilkinson Marysia Rokita Matthew Treacy Michelle Treacy Revend Brifkani Scott Clark Sofia Pereira Toni Spinella Tran Le Special Thank You to Angie Sakla Seymour from Angie’s Model’s and Talent International, Ottawa Fashion Week, Herith Paul and everyone who participated in the development of fave Magzine.
Model Citizen Model Marysia Rokia, (Maria), was given this issue’s Model Citizen assignment. Her assignment consisted of conducting as survey of at least 100 of her peers, colleges and friends to find out just how green her generation is. Maria shares her findings in page 62
FAVETEAM Mary Wilkinson, Writer and Editor for fave Magazine. Beyond her writing skills, her beauty, sense of style and fashion have landed her the Flowers & Foliage shoot in pg.28
Scott Clark, has been in the beauty industry for three decades as a hair-stylist. His new found love for photography is now more than a hobby. see pg. 46
Ariana Assadi, is no stranger to the fashion world in Ottawa. She is a true master of makeup artistry. Her work speaks for itself. See the fave cover.
Matthew Treacy, Photographer and Videographer. Matt is our protege, and is constantly inspired by Music, Fashion and it translates into beautiful work. See pg. 46
Julie Katona, Makeup Artist. Fairly new to the city, Julie has shown us a new level of dedication & commitment. Her work is consistently amazing. See pg, 46 Sofia Pereira, Hairstylist & contributor. She is being “ permanently� borrowed from Paris, we hope. Sofia brings a new approach to hairstyling and provides us with product reviews
Charlotte Healey, A true artist with an unique and worldly fashion sense. Her reconstruction & altering of garments made her ideal for the LE$$ TRENDY freature, pg. 66
Kevin Schnobb, Style Contributor. A lover of the fashion industry with a keen eye for style. The perfect mix for the LE$$ TRENDY assignment & many more upcoming style features. pg. 66
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Skin Essence Available at Julie Katona Enterprises. juliekatonaenterprises@gmail.com
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FEATURE
IT’S A GREEN WORLD • Fast Facts on This Versatile Shade • Green occupies more space in the spectrum visible to the human eye than most colours • Green strikes the eye in such a way as to require no adjustment whatsoever and is, therefore, restful • Being in the centre of the spectrum, it is the colour of balance • When the natural world around us contains plenty of green, this indicates the presence of water, and little danger of famine – so we are reassured by green on a primitive level • Green is also the pervasive colour in the natural world, making it an ideal backdrop in interior design because we are so used to seeing it everywhere • The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones • Bright green can be uplifting, while dark green evokes a mental picture of a pine forest • Street signs are painted with a metallic green background, contrasted with white letters because the combination is believed to be the easiest to read and recognize for the human brain • Green is considered the universal colour of nature as well as it represents fertility, rebirth
Green is considered the universal colour of nature” and freedom • Soothes and relaxes mentally, as well as physically to help alleviate depression, nervousness and anxiety. It offers a sense of renewal, self-control, and harmony. Green Colour and Marketing Colour is a meaningful constant for sighted people and is a powerful psychological tool. By using colour psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the latest colour psychology in all facets of marketing and particularly in logo design, website design, the cover of a book, or the package of a product. The field of industrial psychology has a
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sub- field that studies only the psychology of colour. It is no accident that Campbell’s soup has used the same four colours on their labels for years and years. Companies or brands identified primarily with green H&R Block • BP • Heineken • Starbucks • The Masters Golf Tournament • Rolling Rock • Garnier Fructis • John Deere • Green Around The World Green is used worldwide to represent safety. In several religions, green is the colour associated with resurrection and regeneration. In Ghardaia and other parts of M’zab, houses painted in green indicate that the inhabitants have made pilgrimage to Mecca. Green, blue-green, and blue are sacred colours in Iran, where they symbolize paradise. As the emblematic colour of Ireland, green represents the vast green hillsides, as well as Ireland’s patron saint, St. Patrick. In Japan, green is regarded as the colour of eternal life. In Aztec culture, green was considered to be Royal, because it was the colour of the quetzal plumes used by the Aztec chieftains. The solid green flag of Libya is currently the only national flag of a single colour. In China, jade stones represent virtue and beauty. In Portugal, green is the colour of hope because of its’ associations with spring. In the highlands of Scotland, people used to wear green as a mark of honour. * There is a superstition that sewing with green thread on the eve of a fashion show brings bad luck to the design house. Religious & Mythological Associations With Green In several religions, green is the colour associated with resurrection and regeneration. Green is the colour of Venus, the Roman goddess of love and beauty. The prophet Mohammed wore a green cloak and turban. The God of fertility in Celtic myths was associated with green. Green is the colour associated with Sunday in the Catholic church and the altar cloth is usually green for Sunday services. Green is the colour that represents Irish-Catholics, while orange represents Irish-Protestants.
Did you know ? Green In Athletics and Sports Green was the favourite colour of George Washington, the first President of the United States. The colour green signifies mystical or magical properties in the stories of King Arthur. Green is the colour used for night-vision goggles because the human eye is most sensitive to and able to discern the most shades of that colour. Bright green is the colour of the astrological sign “Cancer.” Green ribbons have been used by a range of environmental groups to symbolize organ donation and transplant, awareness of Bipolar Disorder, solidarity with Chechnya, and support of farmers in America. Modern absinthe dates from 1792, when Dr. Pierre Ordinaire commercialized it as a cure-all. Then, Henri-Louis Pernod founded the Pernod Fils absinthe company in 1805, seeing its aperitif potential. Absinthe’s moment came with the 1840’s Algerian wars, when French soldiers drank it as a prophylactic against disease. They brought it home, and by the 1860s, Parisian cafes had established 5pm as “l’heure verte”: “the Green Hour.”
Green is the colour of Venus, the Roman goddess of love and beauty.” Green, In a Word Get the green light: Get approval to move ahead or proceed with a project or task Green thumb: An unusual ability to make plants grow Greenroom: A room where performers can relax before or after appearances Greener pastures: Something newer or better Green with envy: To be jealous or envious Greenhorn: A novice, trainee or beginner Going green: when someone or something makes changes to help protect the environment, or reduces waste or pollution.
In auto racing, a green flag signals the start or resumption of a race. The green belt in Judo symbolizes green trees. Just as a green tree is the tallest living thing, so should our own pursuit of knowledge be, aiming high and keeping the goal of our achievement (top of the trees) in high esteem. Green: The Colour Of The Heart Chakra Green is the colour of the Heart Chakra, also known as Anahata. This chakra is located at the centre of the chest area and is linked to the heart, lungs, circulatory system, cardiac plexus and the complete chest area. The Heart Chakra bridges the gap between the physical and spiritual worlds. Opening the Heart Chakra allows a person to love more, empathize and feel compassion. Gemstones that will aid the Heart Chakra include jade and malachite. A Feast of Green Green vegetables are abundant and most are very nutritious, like bright and crunchy green beans available at your local market throughout the year. The fleshy green spears of asparagus are both succulent and tender and have been considered a delicacy since ancient times. As for broccoli, its hearty structure, fresh appearance, and ease of preparation (combined with its exceptional nutritional value) make it one of the fave vegetables of health-conscious consumers. Packed with more vitamin C than an equivalent amount of orange, the bright green flesh of the kiwi fruit speckled with tiny black seeds adds a dramatic tropical flair to any fruit salad. Green tea is rapidly gaining popularity in the western world. Its natural aroma and widely acclaimed health benefits make green tea appealing to both the tea lover and the previously non-tea drinker.
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favePRODUCTS
I’m addicted to eye cream, and when I tried this one, my eyes found their fix! Light, creamy, it soothes with a cooling effect. AND most eye creams out there are only 15ml. This one is 50 ml YES! - Kevin Schnobb, contributor Yes to Carrots, moisturizing eye cream. 50ml $16 Shoppers Drugmart
I absolute ly cannot Ocular Se live witho rum from ut Skin Esse Organics! nce It contains many help extracts to ful improve fi ne lines, d circles and ark relieves itch y eyes due allergies a nd genera to l dryness. a tiny drop Just is all you need to “fe your delica ed” te eye area . - Julie Kato na, contrib utor Skin Essen ce, Ocular Serum, 30ml $30 , Available at Julie K Enterprise atona s juliekatona enterprise s@gmail.c om
t I e v a H s e y E e h T
es your ey y treat a d e f th o nd of relief At the e ling, soothing d to o o . Printe c s to the ye Pad is E h r c e a b e um ces, our Cuc ber idual sli m iv u d c u in c e h pure it look lik ral w tu d a e n ting isten pre-mo other rejuvena ile, aloe d om juice an cluding cham es cool, in ey ts s c A a tr . x e the en tea e r g s under d le n c ir c k r vera a da ss and puffine educed. r e cumber eyes ar ssey Cu a M ll e ds $ 12 - Casw f 24 pa o r a J s Eye Pad .0500 26 .3 0 0 .8 1 ey.com wellmas s a www.c
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These soothing eye patches bring instant relief for tired eyes and swollen eyelids. Rich in soothing and softening cornflower water and draining and decongesting arnica, can effectively erase signs of fatigue resulting from lack of sleep or a long and tiring day, or refresh and relax skin after exposure to the sun. Eyes are instantly smoother and more relaxed, dark circles less visible, bags improved and the eye contour brighter. -klorane.ca Smooting and relaxing patches for tired eyes, Pack of 7 sachets containing 2 patches each Available at Shoppers Drugmart
Face time. Whether you’re out and about, or hanging at home, we want to make sure you don’t get the runaround when it comes to keeping your gorgeous face clean. Yes To Cucumbers Natural Glow Facial Towelettes gently remove dirt, sweat and makeup without the need to rinse! It’s an exfoliant, detoxifyer and rejuvenater all wrapped up in one on-the-go biodegradable wipe, keeping you free and fresh-faced. -yes to carrots, Facial Towelettes • 98.7% Natural • Biodegradable & FSC Certified • Dermatologically & Opthalmologically Tested • Oil-free, non-comedogenic, hypoallergenic For: Sensitive Skin, 30 Wipes $5.99 Shoppers Drugmart, www.yestocarrots.com
I’m always on the hunt for products I can use in lieu of medications for rosacea. Make Up For Ever - HD Microperfecting Primer In Green, not only does it minimize the butterfly rash with it’s green tint, it feels smooth when applying, has a great scent and comes in a pump. It adds an additional layer of moisture and keeps my foundation on all day, without looking cakey. - Ashley Sleeth, contributor Make Up For Ever, HD High Definition Primer, 1.01 oz $32 sephora.ca
Mix dry mask with some water and the pure, organic ingredients will gently exfoliate your skin. It improves elasticity and ability to absorb and retain moisture. Pair this up with the Skin Essence Serum. Fabulous! - Julie Katona, contributor Skin Essence, Facial In A Jar Exfoliant/ Softening Mask, 100ml $40, 50ml $25 Available at Julie Katona Enterprises juliekatonaenterprises@gmail.com
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favePRODUCTS
KLORANE Laboratories developed this original product to allow you to clean your hair without getting it wet. Ultra-practical KLORANE Dry seboregulating shampoo with nettle extract can be taken anywhere. It cleans hair in a single stroke, allowing you to wash it less frequently. Thanks to its seboregulating properties, it absorbs the excess sebum found in the hair so that it looks clean and fresh. Bounce and volume are restored. - klorane.ca Gentle dry shampoo to go 50ml $7.50 www.sephora.ca
Cleansing Being a hair product junky, there is finally a shampoo that cleans my hair & scalp from products and pollution without drying it and keeps my colour! - Sofia Pereira, Contributor Scchwarzkopf Professional ESSENSITY Colour Shampoo 150ml www.scharzkopf.com
who loves you the most... your momo shampoo the best kept salon secret. An all natural product that kisses your hair with moisture and shine. - Scott Clark, Contributor davines, momo shampoo 75ml, 250ml Rinaldo Hair Designers - rinaldo.com
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Say goodbye to dry brittle hair! This bamboo extract enriched formula drenches your hair with organic proteins and silica to help strengthen your hair and create brilliant shine. It gently cleanses without stripping away your colour, leaving you with incredibly soft healthier looking hair. Boo Bamboo Strengthening Shampoo 300ml Shoppers Drugmart & other retailers, visit: www.boobamboo.com
This is a non-official advertisement, this image is acting a placeholder and sample for potential advertising demonstration and purposes only as part of an advertising package.
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favePRODUCTS
S
g n tyli
A styling product that’s easy to work with, spray it while my hair is damp, style as desired. Protects my hair from the blowdryer or flat iron… and best of all, my hair stays styled up to 2 days! - Sofia Pereira, Contributor Scchwarzkopf Professional ESSENSITY Styling Juice 200ml www.schwarkopf.com
This ultra lightweight, mineral rich formula with bamboo extract and organic protein seals your hair cuticle and fills in surface imperfections creating flawless, frizz-free shine with no greasy residue. Boo BAmboo, Boo Bamboo Hair Strengthening Seal & Shine Serum, 50ml Shoppers Drugmart & other retailers, visit: www.boobamboo.com
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Designed to reveal and boost the natural shine of dull hair, this norinse water is light and airy and with 99% plant-based ingredients, free from silicon, leaving a veil of shine and protection on the hair’s surface. - klorane.ca WAX SHINE-BOOSTING WATER 100ml www.klorane.ca
My favourite light weight styling product ever for smoothing and creating volume” or “ frizz just disappears with this light weight styling oil...a little goes a long way. - Scott Clark, Contributor davines, No 1 Finest Oil, Non Oil 75ml, 250ml Rinaldo Hair Designers rinaldo.com
This is a non-official advertisement, this image is acting a placeholder and sample for potential advertising demonstration and purposes only as part of an advertising package.
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favePRODUCTS
Pucker Up Honey ! For sweet, vanilla-honey kisses. Our product inventors worked hard in the labs, experimenting with all sorts of different flavours before they landed on this seductive honey lip balm. www.lush.ca
This 100% natural and organic lip balm is locally made, always fresh and comes in two versions. Regular is wonderful to keep your lips smooth. The wintergreen lip balm has the added benefits of a soft mint like flavour and is efficient to heal cold sores. www.beesweetontario.com
eos lip balm is 95% organic, 100% natural, and paraben and petrolalips moist, soft and sensationally smooth. Available in 4 flavours www.evolutionofsmooth.com
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Give your lips the soothing feeling they deserve. This natural lip balm is loaded with coconut and sunflower oils, rich in vitamins and essential fatty acids, to nourish, condition and soften lips. Beeswax seals in hydration. www.burtsbees.ca
The Perfect combination of ingredients for slightly dry lips. Soothes, conditions and protects lips without creating a dependency. Made with natural Beeswax & Vitamin E. www.polysporin.ca
NIVEA Pure & Natural Milk & Honey lip balm is inspired by nature to pamper your lips with long-lasting and rich care. Effectively protects your lips from chapping or drying out, even in cold weather and dry air 100% free of preservative www.nivea.ca
Naturally smooth, soothe and protect chapped lips with organic ingredients. It works quickly to return your lips to a happy state with SPF 15 and tasty vanilla honey flavor! www.kissmyface.com 23
FEATURE ALOE VERA
The inner gel of Aloe Vera is considered exceptional for skin care. As a natural balancer, it is good for all skin types – whether you have oily or dry skin, or a mixture of both. Aloe Vera enhances the activity of Fibroblasts, which are special cells found in the skin that create those beautifying fibers we know as Collagen and Elastin. These fibers give skin its’ structure, making it look fleshy and supple. The more we have it, the more youthful we look.
green BERRIES - ACAI
Acai Berry is known to have anti-aging properties. Built with regenerative nutrients, these little powerhouses are packed with antioxidants, anthocyanin and phytosterol – all of which have hugely beneficial effects on our bodies. The anthocyanin and phytosterol in Acai act as an astringent, keeping skin taut and helping to protect its’ connective tissues. Tighter, more supple skin means fewer wrinkles.
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CAFFEINE
You might enjoy a cup of joe to help wake you up in the morning, but did you know that caffeine also has beauty benefits? A stimulant, caffeine can help wake your skin up too, by increasing circulation. It tones, smoothes, and draws out impurities. Now that you know, it probably makes more sense why this potent ingredient is often found in anticellulite creams. Research also suggests that caffeine, taken both orally and topically, may very well be anti-carcinogenic.
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favePRODUCTS
e v a h t s u M d e y e n e e r G CARGO (Green Bay) eyeshadows have long been a pro-artist favorite. Silky, blendable, and layerable, the formulations provide gorgeous, sheer color that can be built up to the desired intensity. www.cargocosmetics.com
This beautiful Latin award winning green apple (pearlized) pressed eye shadow looks amazing!!! Even smooth and silky application for a glamorous glow! Try it out for yourself! www.miamiglow.ca
Lime Green, Highly pigmented shadows that offer intense colour, long lasting wear and silky smooth application www.nyxcosmetics.ca
Silky eye shadow that glides on and blends easily to define and brighten your eyes. This formula has rich payoff and delivers long-lasting colour that will not crease or fade. www.joefresh.com 26 f ave summer
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FASHION
You can’t beat the perfect and flattering fit of a custom made garment. Custom made jumper available from sessiedress clothing. sessiemacdonald@hotmail.com
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Flowers & Foliage Planting Season Top $29.95 http://dress911.com
Besty Johnson Trop Whip Demi top and skirt $122 & $84 www.betseyjohnson.com
Barsh Ring $15 www.aldoshoes.com
Doubrava Bracelet $9.95 www.aldoshoes.com
sears Born Parlo Sandles $119.99 www.sears.ca
Mellow World Blossom Messenger bag $30 Available through: www.outblush.com 29
FASHION Figure-fit Dress $34.95 www.hm.com Pleasanthill earrings $8 www.aldoshoes.com
Cuello Clutch $35 www.aldoshoes.com
Elshere ring $12 www.aldoshoes.com
Nelto Wedge $49.98 www.aldoshoes.com 30 f ave summer
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Phylicia Fedora $20 www.aldoshoes.com
Schott Hair accessory $12 www.aldoshoes.com
Kyra’s Bridal Hair Comb $59 www.emitations.com
Linen Fedora With Floral Ribbon $19.95 www.lechateau.com
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FASHION
Gerson Umbrella $15 www.aldoshoes.com
Espadrille Wedge Sandals $26.50 www.oldnavy.com
Lili Blooom Tote hand bag $75 www.sears.ca
Shopper With Big Flowers $49.99 www.zara.com
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Filigree Flower Earrings $15 www.lechateau.com
Don’t Second Guess Romper $47.95 http://dress911.com
Floral Print Dress $39.99 www.limite.ca
H&M Flip Flop www.hm.com
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THE MUSE
M Michelle Treacy
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Getting to know > Michelle Treacy faves:
Color: Lavender, Pink, Teal Designer: Alexander McQueen Model: Herieth Paul Wardrobe item: Crazy jackets & heels Accessory: Big necklaces Beauty product: Lipstick Green beauty product: Burt’s Beeswax Lip Balm Song right now: Born this way - Lady Gaga
fave: What has been your biggest challenge so far Michelle: My biggest challenge so far has been the fact that I am shorter than the rest of the high fashion models... but that doesn’t stop me! fave: What part of modeling are you enjoying the most
fave: What made you want to join the modeling world
Michelle: The part of modeling that i enjoy the most is the photo shoots and the fashion shows.
Michelle: I wanted to join the modeling world because I love fashion, makeup and everything that goes with the industry.
fave: How are you handling all the attention you’re attracting lately
fave: When did you realize that you had the potential to be a model Michelle: I first realized that I wanted to be a model when I bought my first copy of Vogue and saw all the amazing photographs and editorials and knew right then and there that I wanted to be that girl in a magazine. fave: who would you say influences your personal style Michelle: I would say that my brother Matthew Treacy, Lady Gaga and all of the music that I’ve grown up listening to have been big influences to my personal style.
Michelle: With all the attention I’ve been attracting lately I will always stay humble and thankful. fave: What advice do you have for young girls your age that want to model Michelle: Don’t let anything stop you. If modeling is your dream work for it and you can achieve anything. fave: What is your dream “model moment’ Michelle: My dream “model moment” would be to walk for big designers in New York, Paris and Milan and to have a spread in and to be on the cover of Vogue.
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ON THE GREEN
CRUISER BIKES Available at BUSHTUKAH www.bushtakah.com
Canada’s Capital Region is home to one of North America’s largest networks of cycling pathways — the Capital Pathway network. More than 220 kilometres of recreational pathways, of which 175 km are managed by the NCC, link superb natural areas, parks, gardens, museums and attractions. The paths are great for cycling and many other activities such as walking, jogging and in-line skating. Most of the pathways are accessible for people with impaired mobility. If you will be using a wheelchair to travel the pathways, please check the map for unpaved pathways and those with slopes greater than five percent (marked with a steep-slope icon). Please help us keep the paths safe and pleasant by letting us know about spots that need repair or maintenance, such as fallen trees, broken glass or potholes. (You may contact us by telephone at 613-239-5353 or by e-mail at info@ncc-ccn.ca.) The recreational pathways are not maintained during the winter.
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MOVEMENT EMMO Urban escooter Available at Green Pedal www.greenpedal.ca
Trekking /Walking poles Available at Mountain Equipment Co-op www.mec.ca
K2 Inline Skates Available at Figure 8 www.figure8.net
Vibram FIVEFINGERS shoes Available at The Expedition shoppe www.expeditionshopppe.ca
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FEATURE
The Lean Green Fashion Machine By Mary Wilkinson.
It’s bigger than a shade. Green is smart. Green is a conscience. Green is a choice.”
ning animal testing to using organic materials in production and packaging, it appears that the beauty world is making notable progress toward more ethical practices. But fashion still has a ways to go. In fact, the clothing industry is known to sport some pretty tacky stats. Did you know that one quarter of the entire world’s pesticides is devoted to the production of non-organic cotton? You’re likely wearing some right now. As our population continues to define new ways to preserve our planet’s resources – there is an increasingly brighter light being shone on the fashion world. Green fashion (also known as eco-fashion) is not a new movement. Over the last decade the growing conscience of the clothing production industry has reached a tipping point, inspiring the education of eco-fashion to be integrated into the curriculums of fashion and beauty schools all over the developed world.
The Fashion Institute of Technology in New But we don’t mean sage, or lime, or army. York holds an annual green conference that Green is bigger than a shade. It is a movement. helps students and attendees understand key Green is smart. Green is a conscience. Green is issues such as the science behind global clia choice. The movement to adopt greater sus- mate change, insight into what sustainability tainable practices has hit many (if not most) actually means to the industry, and informaof our global industries. In recent years we’ve tion on several eco-friendly practices that are all started to look a little differently at the way now being employed by many companies. Anwe live, what we drive, how we consume, what other example is STEP – the Sustainable Techwe throw away – and the world of fashion is no nology Education Project – an online initiative exception. dedicated to increasing awareness of sustainFashion’s close neighbor – the Beauty and able technology and enabling people to recogCosmetics industry – has been taking more nize the economic, environmental and social and more conscious approaches to many of impacts of their choices. its processes over the last decade. From ban38 f ave summer
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opposite page, Photo, Hair & Makeup: Alcides Munoz jr.
Take a minute, and check yourself out. Head to toe. What are you wearing? Do you know where it was made? Or how it was made? Or when? Or how far it traveled to get to you? Most of us don’t ask these questions. Most of us just wonder “Is this out of season? Should I be wearing a belt? Is that ‘no white pants after Labour Day’ rule really a rule?” If this sounds like you, then you should listen up. Something big is happening in the fashion world, and if you’re like us – you’d hate to be the last to know. It doesn’t get much hotter than green right now.
REDUCE Garment created by: Revend Brifkani for fave Magazine 39
FEATURE ers’ perception of fashion with a conscience. Whether it’s an awareness campaign about the movement itself, or a newly launched, soughtafter line of green clothing – these high-profile projects are beginning to set a conscious tone for the entire industry. Well-known designers and media in developed countries are making real efforts to raise consumer awareness of the importance of green fashion. From employing non-toxic drycleaning techniques to using recycled price tags – the opportunities to make greener fashion choices are everywhere. But the power to make big changes lies in us. Not the designers. We’re seeing a growing number of small shops Generation Y and Millenials represent approxiand boutiques everywhere that are dedicated mately $520 billion in annual buying power to taking the vast amount of clothing items that already exist, and using a keen creative eye to transform them into the most current trends in the industry. And beyond repurposing actual clothing, some forward-thinking fashionistas (including several celebrities) are seen If we don’t demand it, sporting bags made from recycled juice boxes they can’t design it.” and rubber tires, or jewelry made from glass mason jars. Quicker than you think, recycled fashion is becoming a chic must-have. Not surprisingly, the fashion industry has a lot of money. And those who have the bigtime dough to make a big-time difference are kickstarting various large-scale, highly visible initiatives all over the world. A few years ago, U2 frontman Bono and his wife, Ali Hewson launched Edun, a stylish clothing collection that aims to foster sustainable employment in developing areas of the world, particularly Africa. This fashion- and socially-conscious collection is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius, and Madagascar. Closer to home, another project that has gained considerable notoriety is the bi-annual Eco-Fashion Week in Vancouver, hosted by Aveda. A full week of seminars, trade exhibits and of course, runway shows – Aveda’s Eco-Fashion Week is taking big steps in changing consum-
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translating to an astronomical influence over the industry. But in order to influence a green fashion world – we consumers have to want it. If we don’t demand it, they can’t design it. Shoppers, trendsetters and followers, and really anyone who loves fashion are the ones who need to speak up and say “YES. Give us GREEN!” For those of you who wonder how good you can look wearing eco-fashion, think of it this way: Smart is ALWAYS sexy. And now there’s a movement that lets you have both. Points for the ensemble. Points for the environment. Who doesn’t want to look like a model with a mind? Let’s turn that eco-footprint from a loafer to a pump.
opposite page, Photo, Hair & Makeup: Alcides Munoz jr.
These highly conscious, educational actions are having an impact on budding designers, helping them to get off on the right eco-foot before they even enter the industry. What is encouraging about eco-fashion is that there is more than just one way to go about it. Some larger fashion enterprises have the financial luxury of using greener textiles in production. Sustainable fabrics such as bamboo, hemp, organic wool or cotton are becoming more and more common on the catwalks. But smaller scale initiatives are in style too. After all – fashion is all about creativity.
REUSE Garment created by: Revend Brifkani for fave Magazine 41
opposite page, Photo & Hair : Alcides Munoz jr. Makeup: Ariana Assadi
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RECYCLE Garment created by: Kim Campillo-Acosta for fave Magazine 43
FASHION Up + Coming
DESIGNER
fave: Tell us about your fashion blog, how it did it get started, why. Rev: My blog is Don’t Let Your Rev End, a play on words of my own name. Originally it was a way for me to let some steam off because I found myself always frustrated with the lack of care in Ottawa of what people wore, and would go on many rants about this. My blog is now where I post my favorite songs, models, editorials, fashion trends, and some rants still. fave: What inspired you to make fashion your career and when did you make that decision. Rev: I know deep down it was always a part of me, I loved and anticipated fashion in the way children loved and anticipated summer vacation. While studying Political Science in 2008 I began feeling weary of my studies and my older brother Cheleng suggested turning my passion for design into a career, I’ve been designing ever since, I just never had the confidence. fave: Have you thought about Ottawa Fashion Week or other local venues. Rev: Absolutely! I have yet to show any pieces at OFW but look forward to doing so, it is really inspiring to see new designers coming out in a city like Ottawa, where if you’ve ever lived here, you know that fashion is somewhat dead. fave: Are you currently working on a collection, can you tell us a bit about it.
Getting to know > Revend B. faves:
Colour: Black Designer: Alexander McQueen Model: Kate Moss Wardrobe item: Cross button fisherman pant Accessory: D&G watch Beauty product: Bleu de Chanel (fragrance) Green beauty product: Shea Butter Song right now: Goverment Hooker - Lady Gaga fave: When did your love for fashion start and who inspired you. Rev: At the age of 6 or 7, and it was my mother who inspired me. I remember coming downstairs from my bedroom and seeing my mother dressed like she was ready for a black tie affair. In the most beautiful black dress; hair and makeup all done up, and she wasn’t even leaving the house, she always looked fabulous for nobody but herself.
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Rev: I am always working on something, I’m deciding on what pieces to make for my 2nd and final year at Richard Robinson Couture, where I am studying design. I don’t like giving anything away until the final product is there, but I hopefully anticipate a positive reaction to the collection. fave: How would you describe your design style. Rev: My design style is something I have a hard time describing as it is somewhat eclectic . I love staple colors that can be worn over and over, but that are also exaggerated, strong shoulders, distressed & pulled leathers...I’d say my design style is angular, firm, asymmetrical, and intended to proportion a person in a different way, so that they look and feel different, I can’t stand anything generic. fave: Describe the type of woman that would wear your designs. Rev: A woman who wears Revend Brifkani is a woman who is madly confident, she never leaves the house without looking beautiful and well groomed, and has a sharp intellect. The same woman is also deeply romantic in her personal sense of style and wants to do nothing but make love to her clothes as they drape her body.
Non - Traditional
DRESS MAKER
fave: What would you say is your favourite part of fashion. Kim:My favourite part of fashion is seeing how people express personality or mood through their look. It is all about creativity.
fave: How did you start making news paper dresses, what inspired you. Kim:Well, I saw some photos of beautiful newspaper dresses on the internet. I thought it would be very interesting to give it a try and I started out making a simple one. fave: Have you created other designs, with other materials. Kim: Yeah in the past I have played around with different materials just for fun. I made a dress one day with some flowery fabric I had around the house. Not the sort of fabric you would use for a dress, but that’s what made it fun and interesting.
Getting to know > Kim Acosta faves: Colour: Black Designer: Model: Wardrobe item: Navy Blue summer dress Accessory: turquoise ring Beauty product: Liquid eyeliner Green Beauty Product: Josie Maran’s MagicMarker Argan Liquid eyeliner. Song right now: Lazy song-Bruno Mars. fave: Your FB is filled fun photo shoot sessions of you and friends. When did your love for fashion start. Kim: My interest for fashion probably started at the age of 13 which is when most teens become conscious about their appearance. That’s also when I first bought a small digital camera with my own money and I would go out and take pictures of everyone and everything!
fave: What other mediums or materials are you looking to design with. Kim:I’m not sure I am interested in continuing designing. It is a lot of fun, but I have other ideas that I would like to explore a little more. fave: Would you ever consider a career in fashion. Kim: Of course. fave: What part of the fashion industry would you like be part of Kim: I’m definitely interested in pursuing a career in the fashion industry, but I am leaning more towards photography actually. I’ve always loved being able to capture the beautiful things in life.
Kim wearing her very own newspaper dress. 45
BEAUTY
Bold & Beautiful, green is our fave shade this summer, and certainly not a secondary hue in our colour wheel. Photography by: Scott Clark & Matthew Treacy Makeup by: Julie Katona with the exception of the last image by Ariana Assadi Hair By: Scott Clark. Models: Toni, Maria and Christiana provided by Angie’s Models & Talent International.
SOFT&GREEN Get inspired by the greenery around you this summer. In nature, the colour green is support to some of the most beautiful exotic flowers and foliage in nature. Maybeline eye studio, IVY ICON $7.96, Cover Girl Liquid Blast Eyeliner Blue and Green $6.47, L’Oreal Paris Lipstick In Opulent Organza $10.46, Revlon Powder Blush in Tawny Peach $9.99 46 f ave summer
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BEAUTY GREEN&BlUE There was a time when paring green and blue together was considered a bad choice of colour combinations. The 80’s were proof of that. Both, blue and green eyeliners were staples in that era. But really, how bad were the trends in that decade, when fashion often references the 80’s when recreating new trends. Maybeline EYE STUDIO in Sapphire Siren $9.96, RIMMEL 110 Rose Sorbet lipstick $5.98, Almay SmartBlushNautral $9.56
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BRIGHTS&NEONS Bright tones and neon colours go hand in hand with hot summer days and outings to the beach. These attention grabbing hues are found mostly in clothing items like t-shirts and bathing suits. We suggest using a pop of colour in your makeup and accessories and going with a neutral pallet for your outfit. Cover Girl Eye Enhancer in Kaboom Kelly $3.97, Touch of Magic Green Lipstick by Barry M. .
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COPPER&GREEN The first time I saw Uma Thurman as Poison Ivy in Batman & Robin, I asked myself, Why don’t redheads wear green more often? Green like the “red” in redheads comes in many different shades. Finding the right tone for your red locks shouldn’t require superhero work. Visit your a local makeup counter of choice and try a few tones. Eyes: Wet N’ Wild Color Icon, I Dream of Genie $4.47, Cover Girl Lipstick 275-kiss $8.47, Maybeline Blush in Medium Coral $7.96
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GREENS&VIOLETS Green Violet is actually the name of a real flower! It’s a green coloured wildflower that belongs to the violet family. Unassuming and somewhat rare, it often goes unnoticed. Not as rare as the green violet, the combination of these two hues are sure to get you noticed. EYE DEF Hard Candy in Algae $5.98, RIMMEL purple passion eyeliner $4.98, Cover Girl Wetsticks in Guava $5.76
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YELLOW&GREEN The colour yellow plays an essential role in transforming shades of blue to green. Get endless hues, from soft teals to lime greens by mixing different amounts of yellow. But Yellow can also be a great accessory to green on its own. Pair up yellow accessories with green makeup looks for an extra punch and vice versa. MAC Lime Green matt Eyeshadow $ 14.50, Maybeline Dream Mousse Blush in Pink Frosting $7.68, Cover Girl Nature Luxe lipstick in Tulip $7.47
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NATURAL BEAUTY Dig It Handwear Finally, manicured “green thumbs” can dig deep without sacrificing the investment they’ve made in professional manicures! As an Aesthetician, I feel great about recommending these fabulous form-fitting gardening/utility gloves with their innovative and patented “pillow-top” design that protects nails from dirt, moisture and “wearing away” of typical nail lacquer. Dig It Handwear are made from 100% recycled materials, have rubber grips, are breathable yet water resistant and have double reinforced stitching on the fingertips and thumbs. If that wasn’t fabulous enough, they come in a wrist-length as well as a longer gauntlet style for added protection. Can you Dig It? Dig it Handwear $20, Julie Katona Enterprises Julie Katona, Contributor juliekatonaenterprises@gmail.com
A switch from the usual homemade salt & olive oil hand scrub....try mixing brown sugar, cinnamon and grapeseed or baby oil. Mix a tablespoon of brown sugar with enough oil to create a scrub that won’t just crumble. Scrub hands over sink for 30 seconds, rinse,pat dry and use favourite hand cream afterwards. Julie Katona, Contributor
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FEATURE
Model O
ttawa is host to several fashion events throughout the city each year, but only two of them have drawn true national and international attention to the Capital. This pair of events is responsible for finally marking Ottawa on the fashion map. Ottawa Fashion Week (OFW) and Angie's Models & Talent International (AMTI) Showcase have established a new level of recognition and even fame for Ottawa designers and models alike. But more than just the industry benefits from this revolution. These events give the fashion-loving public the opportunity to surround themselves with the city's biggest talent, in some of the most astonishing venues. Ottawa Fashion Week is a considerably new addition to the roster of Fashion Weeks, both nation- and worldwide. With only a few years under its belt, OFW has proven to the fashion industry that it has what takes, and it is here to stay. It has also been made clear that the Ottawa community has been craving a fashion event of this rank and magnitude – an appetite proven by the rapidly growing number of spectators to the event. By its fourth season in August 2010, Founder and Organizer Hussein Rashid declared the prestigious National Gallery of Canada as the new venue for OFW, to accommodate the swelling demand of attendees. This new location translated to an entire overhaul of the event. OFW did just that, while simultaneously raising the bar for any and all future fashion events in the Capital. At the peak of the Gal-
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lery’s majestic, runway-like corridor lives the Great Hall, enclosed by a breathtaking glass structure overlooking the cityscape. There in the centre sits a stark white backdrop and runway – the perfect stage for an art exhibit, with fashion as its medium.
But unlike other exhibits, this one surges with a palpable energy and feast for the senses, served up by the hottest local talent and guests designers from across the nation. So how does a model get to be on the runway of OFW? Well, as important as the traffic-stopping looks, the killer strut and the legs-for-miles may be – so is the agency that molds these assets into a model that has real, undeniable presence.
City AMTI has been in the business of grooming models for stardom for over two decades (having found a home in the heart of downtown Ottawa in the mid90’s). But when does a model really become a model? It takes more than just the right coaching and development to set a model’s career in motion. She or he needs exposure – to be recognized, to be known. And there is no better way to achieve this than to be featured in AMTI’s annual gala showcase. This event welcomes model scouts and talent agents from all over the world to attend and pick their faves as the hot, young hopefuls present their potential down the runway. For the past two years the AMTI Showcase has taken place at Ottawa’s War Museum – a venue unlike any other, featuring a unique blend of sleek, modern architecture and industrial edge. OFW and AMTI share a key common ground. Aside from the fashion itself, these two events have created a platform (no pun intended) that has the power to catapult the career of a model. Aspiring models, who play their struts right, can end up representing Ottawa on catwalks worldwide, thanks to the exposure gained from being featured in one of these shows. Fave sat down for an interview with two of Ottawa’s top fashion advocates to hear about how they got their start in the business, how they’ve contributed to the Ottawa fashion scene, and what exciting endeavours the future holds for them.
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Interview with Ottawa Fashion Week fave: When and How did Ottawa Fashion week come about? OFW: Ottawa Fashion Week was the offshot of an online magazine called Substance and a modelling agency called CIMA. We had all of the resources at our disposal, makeup artists, models, photographers and designers so we thought, “why not?”. From our first season to now (our 6th), we never imagined it would get this big this fast, its truly amazing.
OFW: I think we’ve successfully helped to alleviate the stigma that Ottawa is “just a government town”. We’ve helped to introduce local designers to the national and international fashion scene. OFW has opened many doors for our staff and event volunteers, some have gone to successful internships and jobs at L’Oreal, Toronto Fashion Incubator and Flare Magazine. Our event has definitely has had a huge hand in elevating Ottawa as a up and coming fashion capital.
fave: Why do you think there was no “Ottawa Fashion Week” prior to your development of it?
fave: Specific to models, What sort of impact does Ottawa Fashion Week have on a model’s careers?
OFW: It had to do with the attitude and the atmosphere of the industry at the time. Most fashion events were limited and marketed to certain audience, Ottawa Fashion Week was made to make fashion more accesible to everyone in the city and to showcase our city’s artistic talent.
OFW: OFW has helped successfully launch the career of many local models. One example that really stands out is Herieth Paul, from Angie’s Models. Herieth walked her first runway at OFW and now has gone on to model for DVF, Diesel and landed her first major magazine cover with Elle Canada in June. Some designers have even used our models as their muse for designing their collections.
we never imagined it would get this big this fast, its truly amazing.” fave: What has been the response from the general public about this event? OFW: It’s amazing to see the progression. We’ve come a long way since our first season at the Arts Court, at first, people were just excited that something like this was happening in the city. Now, people are excited that there’s a long standing and consistent fashion event twice a year. Season after season the amount of praise we get from our attendees, designers, and media has been astounding, it really helps us keep going.
fave: What do you think Ottawa Fashion Week has done for the Capital’s Fashion community and industry? 58 f ave summer
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fave: What has been the most memorable moment for Ottawa Fashion Week in 2010-2011? OFW: The biggest and most consistent compliment we’ve done was the jump from the Arts Court to the National Gallery of Canada. Our event combines all art forms, whether its fashion, photography or music, and so it was only fitting to move to the NGC after we outgrew the Arts Court. The venue is absolutely stunning and enhances the event, we couldn’t be happier with it! fave: Can you tells,perhaps just a little hint as to what to expect for the next Ottawa Fashion Week? OFW: We’ve got a lot of new, exciting and special things going on this season! A lot of it will be revealed in due course but what I can tell you is that we’ll be taking an international approach to our event this season. OFW aims to be inclusive of all demographics in the city and because Ottawa has such a large diplomatic community, our goal is to have more foreign designers and international elements incorporated in to this season’s event
City fave: What’s next for Ottawa Fashion Week, say within the next 5 years? OFW: If some of our early supporters hadn’t taken a chance on us, this event would not be as successful as it is now. We’d love to reciprocate that support by helping new designers make a name for themselves in the industry. We’ve already done this with designers such as Adrian Wu and Kania and would love to continue. We’d also like to be able to expose and nuture other artistic talent, there’s a number of amature photographers that attend our event to build their portfolios as well as local musicians who perform at our event. It’s our way of giving back to a city that’s supported us from the beginning.
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Interview with Angie’s Models & Talent fave: When was ATMI founded and when did it relocate to Ottawa? AMTI: Angie’s AMTI was founded in 1990 in Cornwall Ontario and we relocated to Ottawa in 1995. fave: Why Ottawa? and how has this move change or affected AMTI? AMTI: Ottawa a larger market, a lot more opportunities for our models. It took us up to another level with clients and casting directors not to mention what it did for our model roster! fave: What makes Ottawa such an unique city for scouting models? AMTI: Ottawa has a diverse population gorgeous people from various backgrounds plus with the embassies the universities and such a growing city makes it a great city for scouting. fave: Herieth, Has been an extraordinary success and speaks volumes about the agency. What is the perfect formula or the combination of elements needed to launch a model to a level like Herieth’s? AMTI: Its a combination of elements. Herieth was developed and got a good strong test shoot she was placed on our very popular website. Her walk was worked on
she practiced. She listened to our direction so did her Mom. The relationship between us grew and we took it one step at a time. Herieth’s attitude and personality amazing! She prepared herself and was ready when the opportunity arrived for her to travel. Very mature young lady. Very smart. She listens which made our work easy. fave: What advice do you have for young girls wanting to join the world of modelling? AMTI: The advice is to take one day at a time, do well in school-get good grades, have a great attitude, eat a healthy diet, do hot yoga, if you need braces get them on early, work real hard and start early in their development 12/13/14 yrs old is a great age to start developing. Practice. Prepare. fave: what would you say has been the most memorable moment for AMTI in 2010 -2011? AMTI: Seeing Herieth walk for top designers at New York fashion week! Being backstage with her. fave: What can we expect from AMTI in the years to come? AMTI: Alot more success stories we do have more stars in the making! We are putting Ottawa on the Fashion map! AMTI 2011 GALA SHOWCASE VIDEO
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Available at Julie Katona Enterprises
Scott Clark Stylist/colorist
90 George Street Ottawa, Ontario Byward Market Phone 613-235-6666
www.rinaldo.com
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Model Our environment is such a beautiful place to live in, yet our world tends to ignore how to take care of it. Some of us have turned our backs on preserving our home, but there are so many different and simple ways available for us to keep it clean. My assignment for fave was to survey people on how they “keep it green” – whether it be recycling, using the green bin, or choosing to use green beauty products. The first, most encouraging statistic is that 96% of people surveyed do indeed recycle. A number we are all happy to hear, in 2011. Beyond this, 44% of those surveyed said they do use green beauty products at home, including products with 47% of teens surveyed recyclable packaging, are oruse the green bin” ganic, biodegradable, or have a high percentage of natural ingredients. These products include shampoo, facial cream, foundation, lipstick, face wash and toner, lip gloss, shower gel, body cream and mascara. Although recycling is a popular practice among the people interviewed, 53% of our participants admitted that they do not use their green bin. This was mildly discouraging, because the green bin program is critical in not only managing our waste disposal, but also in keeping our planet beautiful! Green bins are necessary in breaking down compostable food – which in turn enriches our soil, and allows our plants to grow. Green bins are responsible for flourishing flora – and anyone who appreciates natural beauty can’t argue with that!
usage of Green Beauty Products: 44% use green beauty products 56% Use other beauty products
44% 56%
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Do teens recycle? 96% of teens surveyed recycle!
96%
Citizen When asked what influences our participants on environmental consciousness, 38% stated that the media had the most significant sway. Commercials on global warming and the effects of pollution seemed to touch the hearts of many, motivating them to keep it green. The second highest influence was education, stated by 19% of those surveyed. In today’s society, schools educate children from a very young age to keep our environment clean, so the idea is instilled early, and sticks with them. These conscious education systems are helping make a brighter future for all of us. Other influences included parents, friends and their own nagging consciences. Overall, I found people very open and willing to share their views, because more and more of us are growing unable to ignore the harm we’re causing our beloved planet. With all of the pollution caused by manufacturing plants, carbon emissions and waste produced by massive consumption, our world is increasingly struggling, and truly every single effort counts to preserve it. There is nothing more beautiful than respecting the one home we have. So remember to keep it clean, and keep it green!
Green Bin usage: 47% of teens surveyed use the green bin
47%
Green awareness 38 % of teens said media 19% said education/school
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Model
Herieth Paul from Angie’s Models & Talent Internatioan with Julie Lan - editor of Pop Champagne. www.popchampagneblog.com Photo: Lee Mousseau, Moose Photography www.moosephotography.ca
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Citizen Once upon a time, the designer garment was the only thing admired and applauded as a model came down the runway. But the arrival of fashion’s original “supermodels” changed everything, when they became as sought after as the garments themselves. Celebrities moved in for a period of time, and replaced models on coveted magazine covers, beauty campaigns and even made appearances on catwalks in major fashion shows. In recent years the focus has shifted back toward true models, as a new age of young women with unique, distinctive yet stunning looks have commanded the attention of the fashion world. Herieth Paul of Angie’s Models is one of these arresting young women, and if you don’t happen to recognize her name or face, all you have to do is look at the July cover of Elle Canada, to see what the fuss is about.
Getting to know > Herieth Paul Colour: red Designer: I have soo many..calvin klein, ralph lauren , stella McCartney,philip lim, rad. Model: jourdan dunn Wardrobe item: skinny jeans Accessory: bangels Beauty product: dragon girl lip balm by NARS Green beauty product: I use a shampoo made with honey exctracts Song right now: beautiful people by CHRIS BROWN fave: Do you remember the moment and the age when you thought, I want to be a model? Herieth: i think i was 12-13 fave: What was the first experience as model that made you realize, this is it, I am model? Herieth: When I did New York fashion week, it was just the running back stage , the getting ready for the shows that made me realize that I was actually doing it. fave: What has been your biggest challenge so far? Herieth: Keeping up with school and modelling ...its hard to do both but i’m learning how to handle it.
fave: 2010-11 has been an incredible year, Diesel, Vogue Italia, Cover of Elle Canada, to name a few. How are you handle all this attention and exposure? Herieth: It has been a really great year but I think I’m handling it okay, I mean I have my mom and Angie and my best friends to keep me grounded. fave: You’ve been travelling a fair amount for work and also personal, What is your favourite place so far and why? Herieth: My favorite place was Phoenix, Arizona, it was a really great experience. fave: What advice do you have for other young girls wanting to become models? Herieth: Stay true to yourself, and working hard pays off. fave: Where would you like to be two years from now in your modelling career? Herieth: Where-ever it takes me that’s where I would love to be. 65
FASHION
LE$$ TRENDY Have you ever opted to buy the hottest pair of jeans instead of paying your cell phone bill? Well you’re not alone. Staying current with fashion trends can be financially draining. Twice a year, the fashion industry dictates what’s hot for the season. And just as one season unfolds, fashion capitals around the world are already debuting trends for the next one. At this pace, how can one stay trendy and not break the bank? Shoppers often look to large retailers for good deals, or wait for the end of the season to score discounts. But there is another alternative that most of us overlook. Second-hand stores and thrift shops offer a large variety of fashions, at some remarkably affordable prices. Let’s not forget that the fashion industry itself recycles trends. How many times have you heard the line, “the 80’s are huge right now”, or “flared jeans are making 66 f ave summer
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a comeback”? Fashion regularly looks to the past for inspiration – then it reinterprets and reinvents to update these old trends to something current. You too can do the same by visiting local second hand stores, and not only discovering great vintage items, but also recreating a current trend with your own spin (and at a fraction of the price.) fave sent two of our stylists on a challenge to do just that. The assignment was to reinvent three of this summer’s hottest looks: Safari, Nautical and Boho – with only $60 to play with. Much to our surprise, on the day of our adventure we found items with stickers that discounted some already incredible prices. And if that weren’t encouraging enough, another store offered 50% off all items from 5pm to 8pm that day – like some sort of magical Fashion Happy Hour. Thanks to these pleasant surprises, our team was able to double their purchases and created two versions of each trend.
Styling for LE$$ TRENDY LOOKS Page 68 to 79 by: Kevin Schnobb and Charlotte Healy for fave Magazine
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Photo, Hair & Makeup: Alcides Munoz jr.
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