Journal Testing by Faye Leadbeater

Faye Elizabeth

graphic design ba hons 09481317

the â&#x20AC;&#x2DC;ateâ&#x20AC;&#x2122; directory.

.i consume design, this is my third year menu

CON T EN T

big dot.

the key.

These big RED dots throughout the journal represent the most important points.

green line.

Anything underlined with a green line relates to me experimenting where i have pushed myself.

highlight.

Names of designers, srtist people i have encountered in the year are highlighted in yellow.

the ‘ate’ directory.

.iniciate

Iniciate is a section of introduction, what i did at the beginning of the year, who i am as a designer via my personal branding and CV.

. marinate

Marinate is programme based work term 1 and 2, Dissertation and persona identity design in the form of ‘Anything But Vanilla’.

. navigate

Navigate presents places i have been things i have done away from the computer including galleries, trips and extra industry projects.

. stimulate

Stimulate showcases talks and lectures from the year along with websites , artists and blogs that have been a source of inspiration.

. acumulate

This section is full of various artifacts and design examples that have inspired me throughout the year, also features a tumblr liked section.

iniciate.

13...........................................Quick Snap 8.............................................Lyrically

navigate.

32...........................................Rule Brits 8.............................................Bodyform 22...........................................Manditory form. 32...........................................Rule Brits 8.............................................Bodyform 22...........................................Manditory form. 32...........................................Rule Brits 8.............................................Bodyform 22...........................................Manditory form. 32...........................................Rule Brits 8.............................................Bodyform 22...........................................Manditory form. 22...........................................Manditory form.

stimulate.

marinate. 10...........................................Berolina 24...........................................MM Paris 32...........................................Dirty Style Whore 45...........................................SLOTH 51...........................................Peggy Sue 53...........................................Hacienda Reborn 45...........................................SLOTH 51...........................................Peggy Sue 53...........................................Hacienda Reborn

accumulate. 10...........................................Berolina 24...........................................MM Paris 32...........................................Dirty Style Whore 45...........................................SLOTH 51...........................................Peggy Sue 53...........................................Hacienda Reborn 45...........................................SLOTH 51...........................................Peggy Sue 53...........................................Hacienda Reborn

iniciate

introduction. At the start of my final year I was till pretty unsure about which route I wanted to take, having keen interests in various areas of design such as music graphics, editorial and fashion related work. So I decided I would try to at least mould my work into these three design categories. Having spent most of my time on the course trying to explore new areas of design, I wanted to now push the areas I felt most confident with or had more passion for, but I still wanted it to be a challenge. Although I have made much effort to get involved this year I had many issues in my personal life that affected work and It has been a massive struggle to get everything finished to a standard I am happy with, but in the end I think I made it work. Bang was the first hurdle of the year, a project which threw me all off balance. Very experimental and nothing like any of 2nd years structured briefs. It was refreshing and a good way to open up my creative mind before everything got very stressful. It helped me to be able to explore every aspect when researching and leave no leaf unturned in order have many possible outcomes and help with development work. I then started working for Manchester Hip Hop brand ‘Will Not Be Televised’ around this time, and took on work of a complete re-design, logo and the continued supply of promotional material. I learnt a lot from working with a live team, it was challenging to have to compromise with what the brand wanted and what I vision d. The “ISTD” brief was not for me. I love using type, and I love using it with image, but I felt pressured when faced with such a strict audience and I think it scoped my project to lack in creativity, and ended up being a bit of a safe outcome that didn’t reflect my usual quirky style. By this point in the year I knew the personal project was a real chance for me to shine. I had such a great time doing Egle. I learnt lots of different hand craft techniques and worked on a fold out poster which helped me start to vision design in functionality and 3D. After christmas I came back with a determination, that despite everything being against my odd of having a term without personal problems I would need to really show what I was about in these three briefs. Candid was my first ever attempt at packaging design, and boy was it hard. I think because I was having to learn new skills at the same time it took much longer. I found it almost impossible at first to vision a 3D object not four flat designs, because it does make a massive difference. In the end thought I truly think I pulled it off well, went for a cheeky theme, used more new skills and many paper cuts later created the packaging.

6. Then came the Osiris live brief I did. I loved having the opportunity to work with such a respected label in the industry, and as the work was purely photographic I decided to create an extra ‘sub brief’ to create a music publication around the Dubstep genre. CXL_CLXX was such an enjoyable project, it was hard not to get carried away and try create a 50 page version but I just ended up doing a prototype magazine. I loved the editorial experimentation involved in the spreads and designs. My final project of the year was a tough one, I struggled to decide on a brief so chose to twist the ‘promote manchester brief’. I tried to work to a more commercial style in this brief testing my ability in all areas of design. It was refreshing to be able to get back into the screen print studio as its something I have always loved. Looking back over the year I think I have developed a new compassion and understanding of design and how it is perceived by different audiences. I have collated a whole range of new skills in print finishing and pushed experimentation further than before testing stock, printing types, screening and much more. My methods of primary researching getting out into the world and absorbing inspiration have lead me to a whole new confident point in my design career and I feel I am fully ready to put my mark on the industry.

c u r i c u l u m vitae.

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M ARI N ATE > 11.

term 1 S U M M ER P RO J ECT . Collect and record your daily life over the summer, utilise your findings and create a response in the form of an info-graphic. For this brief I created and interactive board game based upon my time spent teaching English language to french children in a private boarding school in wales. The game collated a large selection of statistics and date I had acquired via recording daily events in a data collecting book I created. I named the game ‘Le confinement Solitaire’ which translates as ‘Solitary confinement’, a phrase which represented a reflection of my time there, very cut off from the outside world. When creating the visual elements of my concept I made articulate choices in colour palette, selecting grey and orange, both reflecting colours of a prisons/jail. The biggest challenge of the brief was to present the information in a relevant way, I didn’t just want to use the basic info-graphic platform, instead I wanted to push the boundaries and in the end I thin I successfully created a graphic that did just that. This brief was definitely more about the concept for me, and I think the visual elements just fell into place once I had formed an idea. The typographic elements were kept to one basic font throughout, a digital modern detective style, avoiding the cliché of traditional detective games, such as ‘Cluedo’. As I am not a natural creator of the info-graphic style I think I managed to pull this one off through support of a strong conceptual idea. Having been able to have recored more data or have a longer time schedule it would have been nice to create a game with more substance, but I enjoyed the challenge of info-graphic’s as it is most definitely not an area of design I would explore given the choice.

BA N G . Use the word ‘BANG!’ as a starting point for research and ideas, experiment with these then produce a final outcome with the influence of the results of one of these experiments. This project was narrowly based around the theme word ‘BANG!’ My exploration steered into several possible directions before I found myself in the pattern of recording conversations and noises around my house, not quite knowing where I was going to go with this one but exploiting the freedom of the brief to its full. I touched upon a conceptual less literal theme of ‘BANG!’ in relation to it being a collision of two individual or opposing things. Whilst capturing voices and speech I came across the idea of language collisions. I then went on to record visual identities for each of these voices, collecting all elements of each that would represent there individuality. I think the magic of this brief was having the will to go on after falling so many times before succeeding. It was a difficult task to visualise sound and still avoid the clichés. I decided after much deliberation to create a music cd, but one with a difference, it would have no actual sound. Each insert of the piece represented a track and an identity for each person. The idea was to put a colloquial accent down on paper without use of legible text, so people would get a feel for each language collision rather than try and grasp meaning on what was actually being spoken. Bang was an exciting adventure which led me to an unknown destination, the resolution was not necessarily the answer this time, but the problem was solved.

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I S TD . ‘It happened on this day’. We want you to consider how best to interpret the project theme. Is it what happened through the centuries on a specific day in the month/year or could it be the story of one particular day in time. It needs to address the norms of information architecture while actively working to evoke an emotional response from the reader or viewer. The Istd brief was a live brief to create a piece of work for the ‘International Society of Typographic Design’. After choosing to pursue ‘It happened on this day’, I felt that in order for my work to stand out it would have to have a significant personal element, not just a recognition of a day we all were aware of. I chose July 29th, the date soul singer Amy Winehouse tragically died of a substance overdose. I wanted to create some form of design that would in essence express the importance of moderation. I created a publication (+ -) to be released a year, expressing the awareness of addiction and balancing excess with reduction to create a moderate life. The idea was based around a two sided publication, one side promoting reduction the other side excess, both meeting in the central page, the moderate page. It was a challenge to remain focused on typography as the main element, as I am usually a more image based designer. With a tough technical audience to please I felt myself initially holding back with experimentation. Readers were brought into the visual concept through the use of expressive type I created by hand experimenting with letterpress and stamp technique. Getting a feel for the message being put across in the visual elements was key to making this publication work. I feel that working with typographic design and having such a personal connection to myself, has allowed me to work more successfully at portraying emotion in type design and written word.

14. E G LE . Create name, branding and launch campaign for a new museum of trees. This was my response to the roses brief to create a concept for a new museum of trees. I wanted to push the boundaries of the audience of a tree museum and reach out to a young, creative, fashion forward audience. The naming of the museum was crucial in giving the project a sense of ambiguity which would appeal directly to its audience. Egle was an ancient greek queen of the serpents who turned here enemies into trees. I saw a theme emerging with Egle and went on to use Egle to front my tree campaign, and empowering woman. Keeping the elements of nature through the use of organic shapes and layout I also expressed elements of the young creative side of the audience by using colours such as the prominent vibrant pink. I had so much fun experimenting with organic materials and various techniques to create the logo and other branding for the event and promotions. I used all original artwork, gathering images of natural scenes and plants, and combining the with a photo shoot I set up to represent Egle, queen of the serpents. It was such an exciting challenge to pick such a specific audience and try cater to all of there consumer needs, but I think I achieved just that simply through putting myself in the shoes of such audience, and amercing myself into a project like never before. Trees have never seemed so cool until Egle.

CA N DID . Berlin. Express your experiences of the city through a branded design platform. I am and always have been fascinated with the city of berlin and saw this as an opportunity to be able to express my experience of the city through design. I created Candid, a x-rated high street pheromone brand. So why pheromones? And why candid? Well one thing that is predominantly recognised about the city of Berlin is its open attitudes towards sex. So fitting with this I decided a promotion of attraction through sex appeal would be a suitable product to represent Berlin. The idea behind Candid came from a combination of Berlin’s street style and its clinical modernist feel, the brand was a serious product with a naughty twist. As the product was to grace the shelves of the UK, it had to be slightly restrained and use ambiguity and suggestive language to put across its point subtly. I created two final products a pheromone cream called ‘Lubricate’ and a spray called ‘Get Wet’. I then put out a campaign to launch the products with the slogan ‘One thing leads to another, Candid’, also achieving that ambiguous vulgarity of the brand. The overall visual elements of the design were inspired by many different influences of Berlin, the underground punk scene, the never forgotten wartime, the modernistic architecture and that we really don’t give a F**k attitude.

term 2

C X L _ CL X X . Create Ep artwork for new release on Osiris Music label working with artist to create visual concept. Following this create a music publication centred around the specific music genre (dubstep). This brief begun as a live, working project for Urban music label Osiris Music. Working with the artist to create a visual concept the EP design consisted of purely photography and image based design. The design had to represent the tracks on the EP, which led to the idea of female identity and demonic possession. It was a new challenge to have to cater to the creative needs of a client yet still put across my own personal style of work. The final design for the EP consisted of one image which was to represent all tracks. I enjoyed the process of creating an image without after effects, creating live effects with lighting, and protections it was a great opportunity for me to be experimental with photography one of my life long passions. The expansion of the live project was to create a publication around the given concept for the visual imagery. I created CXL_CLXX. CXL_CLXX was a representation of the bpm of the music featured (140170bpm). I used the series of images from the osiris photo shoot to have basis to the concept, which included the magazine created in the format of a vinyl record. The idea was to appeal to the same market who would have purchased the EP release. The publication had various sections fronted by photographic and conceptual artwork and as I had creative freedom over the editorial elements, I experimented with layout and various typefaces to create a unique scene publication. The difficulty in the project came when creating the magazine in print finishing, trying to get measurements exact and having to learn lots of new skills in bookbinding, it was a new venture that was all in all an experimental, creative success.

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GMU. Create a forward thinking campaign to promote Manchester as a great city. During out 2nd term Creative Lynx design agency came in to give us a live brief to work on. They asked us to come up with a new creative concept to brand manchester, replacing the ‘I <3 Manchester’ campaign that came about after the Riots. Although I did not use the brief at the time, I changed it slightly and created my own brand Manchester Campaign. I have a huge interest in music and its relationship with design, and I believe when brining all different creatives together you can create some brilliant things. So I came up with GMU. Basically ‘Great Manc’ Union’ is a play on words which conveys two meanings for the phrase. ‘The Great Manc’ Union was to be an arts and music event in Manchester showcasing the talents of the city and bring awareness to the initial campaign, which was ‘Great Mancunians’ a series of designs based upon people of Manchester who have done great things to put the city on the map. The importance of this brief was to create a strong brand, something people would want to buy into, unlike ‘I <3 Manchester’ it needed to be original and really pull in the soul of the city. Once the designs, which consisted of greats such as Emeline Pankhurst and Matt Busby, had been created they could be translated onto different mediums. One was a range of promotional T-Shirts to be sold in the run up to the event, these would generate publicity and hype around the event. It was a struggle to work for such an undefined audience, you wanted to make the Manc’s proud, and incise the none natives to this great creative city.

BAB . Dissertation: An exploration into the world of the Blog and its relationship with print media. For my dissertation project I chose to do a personal study, I saw it as an opportunity to explore a given area of design rather than do a written essay and just unearth what others had sourced. I have been very involved in social media and web exploration since it all started kicking off years back, first came twitter, then my tumblr and now everything you can imagine. So I thought it a good idea to explore social media for my dissertation. I came up with a concept called ‘BAB – Blog about blogs, which basically was what it entitled but with a lot of body and investigations. I collected interviews, essay readings, paper cuttings all sorts of primary researching like experimental posts to create the blog. I came up with the slogan ‘Have you got the gift of the BAB?’ playing on the idea of the personal roles in social media, you say what you like. I found out much I did not know, more so from investigations of posts and tracking. In all my dissertation helped my design work and marketing skills, I gained such a disciplined understanding for the online world of the blog, and the surrounding networks.

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NA V I GA T

19.

G ALLERIE S & M U S E U M S

rogue studios.

Having been interested in looking for studio space of my own and loving to work in my own environment Rouge Studios open studio session was such a great opportunity for me to see and speak to people involved in freelance based work around Manchester. The studios have been around since 1995 and are the largest independent studio group in the North West. The work on display there ranged from drawing, film and video, illustration, installation, interactive art, painting, performance, photography, printmaking, sculpture, and textiles. and even a selection of weird and wonderful collaborations with musicians and other creatives. I was particularly interested in one studio that played host to a live cello performance and an array of spectacular glass and light installations. Upon speaking to the lady involved in the project, elements of how I could eventually do something similar were brought to light. I found out the installations traveled to festivals around the UK, even stopping off at Bestival and Glastonbury in the past and how they had a strong link with a social media network. It was inspiring to see a creative collaboration in different art forms that had been so successful. I think a lot of beauty of what Rogue was about was centred around it being none profitable and that gave the studios a very different feel to most galleries I visit, an almost homey feel. It was the sense of community that reminded of my visits to the artists squats in Berlin, like minded people creating and being expressive together.

dark matters. I have always made time to go check out pretty much every exhibition Whitworth has had to offer in the past, but never had I been so intrigued to experience one as I was with Dark Matters. The exhibition came around the time of our first brief ‘Bang!’ which was a very self indulgent project. It meant I could really absorb the experiences of Dark Matters into my work without having to be to literal about why. One of the first artists/designers to inspire me back in college was artist Idris Kahn. It was when I came across Idris I really started to get involved with text and image, and the fact his work was predominantly photographic, another of my keen interests kept me hooked. Idris had a few pieces of work on display in the exhibition, although my favourite piece, the artwork he did for the editors album cover was not there, I still felt starstruck seeing his works in person. One particular exhibitor that caught my eye maybe due to the sheer scale, or maybe it was just a very clever and articulate idea, was the Brass Art pieces, ‘The Myth of Origins, Double Janus, The Myth of Origins, Prey’. I had come across the art of phantasmagoria in a project a few years ago, but through traditional stage elements, this piece really pushed the boundaries of the art form to create some truly spectacular visuals. The eery atmosphere is achieved by the 3 dimensional, semi transparent figures created using digital laser cut, mixing old with the new, having a unique outcome.

21. we face forward. The We Face Forward Exhibition has been in various venues in and around the city of Manchester, such as The Gallery of Costume and Whitworth gallery, these were the two I managed to see. The exhibition is celebrating the global and the local, exploring the links between Manchester and West Africa as part of the London 2012 cultural festival. The exhibition encourages you to embrace all that you don’t yet know about the art, culture and creativity of West African artists today. The Costume Gallery which takes a fashion angle on the theme, displayed the photography of Malick Sidibé was on display. His work is noted for his black-and-white studies of popular culture in the 1960s in Bamako, and as a very distinct visual with interesting backdrops. It was inspirational to see a different angle on Black-and-white photography, very much a lifestyle photographer, but in a sense his images reflect the essence of the fashions at the time. I loved the grainy, rustic look of his work, very refreshing. It was interesting to know his subjects were just party goers on nights out, I was wondering if Malick was the very first of event photographers, much like those who snap use out on night out today in nightclubs. The Whitworth is more instillation art and painting with some elements of textiles. One artist on display there Lucy Azubuike, a fine artist originally from Nigera really inspired me to look at more hands on, collage style of working. Her works on display were part of a collection ‘Wear and Tear’ series, “Posters pasted in every nook and cranny of our roads and streets often metamorphose into something else through the blend of wear and tear by humans and the effect of weather. The resultant effect is often a magnificent painting, caricature, or abstract form of colour and imagery.”

ysp. Having been from Yorkshire I had visited the sculpture park many times before but during the university visit I was unable to attend so I went down from home a few weeks later to see what was new. I think its very important as a designer, well personally anyway, to know whats going on in other creative areas, inspiration should be all around you not what has gone before. I always struggled to be inspired by designers in my work, and instead have got my ideas from other things in my life so YSP was a nice breather from the design world. I have also loved the work of Henry Moore being from Leeds myself and having grown up with his art around me, its nostalgic to visit and see his work again. Although I chose a very rainy day, it brought a different light to the park id only every seen it in sunshine before, but the rain made it a whole new world. Over all the work on show there the work of Nigel Hall caught my eye, he was one of the only sculptures to have used an injection of colour, the designs themselves had a very graphic feel, which I think contributed to why I loved them so much.

rene margritte. Rene Margritte and his work had been used throughout university in lectures and talks when trying to convey ideas about representation and image, so I was very much aware of his most famous work before I went to the exhibition in Liverpool, but was not prepared for the sheer amount of work I did not already know about. First and foremost I have to talk about my real life encounter with ‘The Pipe’. Having seen this image and its explanation during several lectures throughout my time at university seeing Margritte’s actual pipe was inspirational in itself. The image is meant to reflect how a drawing or reproduction of an artefact is not to be referred to as ‘A pipe’, which is why Margritte wrote “This is not a pipe’ underneath. The theme of the exhibition ‘Treachery of images’ explored these ideas throughout, using the tool of surrealism, challenging the observers perception of reality. One piece of this work named ‘The Murder threatened’ is said to depict the death of his mother when he was a teen. The painting itself is chilling as you see a woman laying dead and behind front walls two men with weapons, it leaves much to the imagination of what was happening in the situation. I think his work teaches you to remember you can keep your work as ambiguous as you like, sometimes it is all about interpretation over literal meaning.

the imperial war museum. Sometimes I think you can focus too much on travelling to find inspiration that you miss what is on your doorstep and having visited The Imperial War Museum a few years back I thought it would be interesting to take another trip to the Quays and see what was new. When the Museum was first set up it was there to show the causes and consequences of the first world war, but has expanded to cover many different world conflicts. As well as being a Museum it is also a major art gallery and home to the national archive. When you first enter the main room you are met by an amazing show of audio and visuals. They call this section ‘The Big Picture’. The work on display there changes over the day, this time there was a short film called ‘Al-Mutanabbi Street’ : A reaction; Service and Separation: A volunteer nurse in Afghanistan. But this was followed by a film that I could really connect with called ‘Children & War’. Quotes from children of the war, such as Bosnian Child solider Edin Hamzic “I still have a war way of thinking. If I see a falling star I think its a tracer’ really shocked me provoking some deep thought about the kind of life during wartime. I was still trying to look at everything from a design inspiration aspect but I just think this part of the Museum had to be felt in a different way. Following the Picture show you start the timeline of wartime artefacts which spans the circumference of the entire main room. Here I was finding lots of typographic inspiration, firstly an interesting artefact I came across was a small biscuit. The biscuit had etched into it ‘King & Country feed you and this is how they feed you’ The visual elements looked really quirky a very meaningful hand written piece indeed. Whilst there I was certainly hoping to find lots of inspiration from the wartime typography and propaganda, various German documents written in old english style type made interesting reads. One interesting section of the Museum was the part named ‘Impressions of War’. This part explores the many ways that people find out about war, the role of media and the use of propaganda. It is always good to trace back through history in research, the past inspires the future.

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tachles berlin. I had been to Berlin many times before but stupidly enough never paid a visit to Kunthaus Tachles. Tachles is what is known as an ‘artist’s space’ located in the Mitte quarter of Berlin. The building has been through some serious history and even today the artist there face the threat of eviction and only manage to keep it on a thread through the rights of squatting laws. The building used to be a department store based in the Jewish quarter of Berlin, then for a short time it was a nazi prison but when the wall came down it became this wonderful creative shelter. When you first catch a glimpse of the building from by the synagogue the bright, gaudy colours stand out a mile. The building is covered in graffiti and urban art, which surrounds a courtyard full of urban style sculpture. The place is just such an inspiration for creative people, I know when I was there I fell in love with the grimy almost finished interior that each artist had made into their own, but the fate of the building was unknown. As much as Tachles had is supporters there were those who saw it nothing more as a fancy squat, who knows where Tachles will end up, but I hope it survives for some time yet.

c/o gallery. Before returning to Berlin I wanted to dig out some galleries that I had yet to visit. The C/) Gallery was featured in an Arts World magazine, and hearing it was a representation of new and up and coming photography thought it be a good idea to pay a visit. The gallery is located in a beautiful building on the corner of Oranienburgerstrasse in what used to be an old post office, I had wandered past at night before seeing it lit up but never thought to look closer. Among the work from young unknown photographers was images from American photographer Annie Leibovitz. I was first introduced to her work through the photos she took of John Lennon and Yoko. Being a fan of popular music culture I loved her work. Several photographs from her work with ‘The Rolling Stone’ Magazine were exhibited. During my visit I was working on a campaign for my cosmetic brand, her disney dream imagery inspired the shoot for my promotional material and campaign.

hamburger bahnof. Hamburger Bahnhof is a the home of ‘The Museum of contemporary Art’ in the Mitte district of Berlin, it is housed by a magnificent building that was in previously a railway station. The Museum was created in 1987 first home to the private collection of Erich Marx. There was a particular exhibition showcasing at the time I went that really caught my eye from American artist Moron Barlett. His work reminded me of Ron Mueck who’s work I viewed in Manchester the year before, realist sculpture. The Exhibit consisted of 7 lifelike dolls, which according to the readings took him over year to make individually. The attention to detail was exquisite. But all in all I had really come to Bahnof to see the Marx collection. Back in my early days as an art student the work of Rauchenburg, Warhol and Kiefer were all heavily influential on my creative progress. Really, it was Robert Rauchenburg who got me into graphic design, loving his collage style of work and use of abstract typography. Andy Warhol had more so inspired me to not be afraid to be different, and Bahnhof houses a the original fifteen foot ‘Mao’ (1973). Photographs from Cindy Sherman one of my college heros when I was studying photography and more pop art from Roy Lichtenstein, it really is the hollywood of art in Berlin.

25.

manchester d symposim. I chose to give a hand at the MDS helping out set up and run the show. During the time I was there I got a chance to watch some amazing talks and lectures from a whole range of designers and creative thinkers. This years theme was of the relationship between design and the economy, something that is on the minds of most graduate designers starting a career in the recession. The speakers will question whether the UK’s place at the top table of world design is under threat as emerging economies invest more in their ‘knowledge economy’ - and whether design and innovation has the potential to power the UK out of a recession. One talk that interested me was from Dave Kirkwood, it took a turn into the world of social media one of my main interests. Dave Kirkwood’s 3hundredand65 Project began as a last minute idea, late on New Year’s Eve and it has now become an internet phenomenon. The first graphic novel to be crowd authored on Twitter,3hundredand65 has attracted over 230 volunteer writers and celebrity Tweeters, including Stephen Fry, and support from professional poets, writers, artists, bands, musicians, Professors, Olympians, and DJs across the UK. Although the speakers were aware of the themes I think there talks seemed to be very self indulgent, Adrian Shaughnessy however managed to keep to the subject matter well. He was inspiring and informative, talking of how designers now need to lower there expectations of salary and try a little harder as design is no longer the elite profession it once was.

P LACE S > unity day leeds.

platt fields. During the time I was researching and collecting inspiration for the Roses museum of tree brief I decided it was only fair to experience the trees around me rather than absorbing them through a screen. So I decided to go on a nature trail through my local park. I created a booklet to complete of various types of wildlife, trees and plants to find. I think the inspiration for this kind of research came from a crit session in which we had to change our method of research through an â&#x20AC;&#x2DC;alter egoâ&#x20AC;&#x2122;. I chose through the eyes of a serial killer, very particular and hands on. I think this really helped with the success of the project, having been able to source primary research gave it a very unique style, different to previous work I had done. I collected various leaves and plants, also documented my findings on camera, so I came away with a solid body of research to work from, it was like working in an Aladdinâ&#x20AC;&#x2122;s cave of ideas.

I have always played a part in multi cultural events in and around my local areas, my passion for reggae music and the legend bob marley has always kept me routed to the west indian culture in Leeds, visiting events and attending club nights since I was 16. Unity day is a festival day that takes part on Hyde Park in Leeds. It was this day that soul singer Amy Winehouse died and I remember the announcement on stage being made, which only encourage everyone to celebrate music in her memory. Unity day was set up to celebrate the local community after the 1995 riots brought bad media coverage to the area, the people got together to celebrate the positive sides. The magic of the event is it is all free, everyone who plays there is for free and you can go in and out freely, its about people getting together for a good time without profit. Throughout the park there are lots of creative stalls set up with crafts and jewellery and lots of food from different cultures. I think its important to keep involved in your community, sometimes design has taken me away from my roots, and attending things such as unity day and giving my skills, as I free photographed the event give me a nice sense of well being, keeps my design personal and real, because I believe the best design is that influenced by things that mean something to you, not a text book with pretty pictures.

27.

royal ballet. Every year I visit the Royal Theatre in Leeds to see the Christmas time ballet. This year the production was Beauty and the Beast, a ballet I had yet to see as it was a modern recreation. I have always liked to keep my interest in classical dance alive even though I stopped dancing at a young age. I love the elegant shapes and the way ballet uses dance as a form of expression, it is not any old genre of dance. When I did the Flux brief just before summer, we were given german choreographer Pina Bausch as a starting point for an editorial piece, it was a different exploration entirley to take inspiration from dance but I loved every second of it, setting up my own Pina inspired photo shoot and create a spread that represented the fluid moment of expressionist dancing.

conwy castle. Conwy Castle has been described as one of the greatest fortresses in medieval europe and upon visiting I can definitely agree. I have always been very interested in places of historical significance, I think you get a strange sense of being there, thinking of all those who have stood in that place before you. I think its important to not forget about the world outside of design and that inspiration is all around us not just in a book or on a website. The castle was built and designed by Edward Iâ&#x20AC;&#x2122;s castle builder James of St. George and surrounded by a picturesque harbour and countryside it was such a good place to escape a line of commercial thought. I followed the detectives trail that came with the visit to the castle finding out about events that had happened in the castle, climbing the tight, twisty stairwells to the highest point. I took a moleskin note pad with me and made small observational sketches of the textures and unique perspectives from doorways and stairwells. I was inspired by the rustic charm of the place and how the castle was haunted by two children and their mother. The story tells of the successor Robert Wynn whoâ&#x20AC;&#x2122;s wife and child fell from the stairs to their death, after the doctor told he could do nothing a worried servant locked them into the lantern room to avoid the wrath of Wynnâ&#x20AC;&#x2122;s return, the Dr was never seen again. I felt a darker twist on my work coming from such a chilling visit.

29.

BRA N D E X P LORATIO N S >

L ONDON

I decided at the start of third year I was going to do what ive called ‘Brand Explorations’ in various cities I visited. The idea was to fish out the coolest and well designed branded independent stores, from food to fashion. London was first on the agenda. One store I went to check out was called ‘Milk Concept Boutique’ in the Shoreditch district of London. The store is fashion based, but after hearing about there experimental retail design I had to check out the store for myself. It is situated in a building called the Clerks House on Shoreditch High street, the front is very traditional looking the only added sign is a red perspex sign reading ‘Milk’, in keeping with the traditional exterior, inside however is far from tradition. Very quirky and kitsch the interior is a high end look, with a retro feel, one of the features I really loved was the courter top surface, which was covered in images of leaves with an emerging face. As far as products go the place was full of things id have quite happily bought but the pop art face print furniture stood out. Milk have had there store design and products features in magazines such as ELLE and Vanity Fair. Another little store that caught my eye was the Primrose Bakery, on Gloucester Road. The front is very cute indeed, lemon painted wood and illustrative style design for the company logo. The brand is very distinct and has that home craft feel to it, inside it is as if you have stepped back in time, very pretty and petite. One final independent store I really liked was SMUG. SMUG sells all kinds of interior products and a small range of t-shirt designs, the products are creative and vintage. Located in Camden the store itself has a very vintage put together feel, the branding combines the old with the new.

31. BER L IN

On my visit to Berlin this year I decided to conduct one of my third year Brand Explorations. One store I had heard about before visiting Berlin was ‘The Happy Shop’. Located in North the of the city ‘Happy Shop’ is a great example of mood enhancing retail design, as it should be giving the name. The Store sells mainly fashion from high end independent designers, but also sells some ranges of home wear. As a brand it stands out against Most of Berlin’s very dark and conceptual stores, and just says were a fun, happy company come experience our store. Conceived in collaboration with German architects Fingerle&Woeste, the Happy Shoppavillion was originally inspired by a jewellery box, the exterior’s clean lines containing a changeable space, with walls, lids and displays, ever-shifting, promising more exciting discoveries with each visit. With objects – racks, mannequins, walls – suspended from above, the primary area of the shop is variable and full of possibility, the space transforming from shop to exhibition space, and back again. In contrast to ‘THS’ Berlin’s darker side independent boutique ‘Darklands’ presents a more edgy fashion in a more candid environment. Focusing on the colour black the brand is very simply designed, having two or three main features in-store. The most eye-catching being the suspended mesh mannequins that hang in the centre of the store, very Berlin indeed.

I N D U S TRY . sync. Alongside all my extra work outside of university I have been designing club night material for Manchester Drum & Bass night Sync. The work I have done for sync begun as a one off exploration, but eventually I rebranded the whole night creating a new official Sync logo to front the branding. Sync is not a huge night but is held once a month at Fallowfield underground club Redrum. The branding had to represent the music, urban and electronic so I chose simple lines and grey colours to reflect this. I think its nice to see even on such small budget and fast turn around you can inject reasoning in your work rational and created simple yet convincing designs. I am going to continue to work with Sync as they move onto greater things and bigger venues. It is always refreshing to work on smaller ventures too, sometimes allowing your creativity to flow better as you feel less pressured to design what is wanted.

urban spam. When I begun university back in 2009 I made a massive lifestyle change and move from the hills of Yorkshire to inner city Manchester. I wanted to be able to make a record, express, and explore my time in the city and how it was going to effect me as a person. So in September 09, I Created my Blog Urban Spam. The idea of the blog was to share inspiration and ideas, but it soon crew into a more branded theme when I started to gain followers. I used the blog as a platform of expression, not just focussing on design, but the people I was meeting, the nigh life, the cuisine. As a predominantly image based blog it was nice to have some sense of ambiguity having an image that represented my day, or how I felt or what was on my mind. Finally two years on in summer I created a store section of my blog, selling vintage and hand made items online, though the brand â&#x20AC;&#x2DC;Urban Spamâ&#x20AC;&#x2122;. It was through the use of social media and networking that I managed to sell my products and turn my hobby into a profitable business. It is strange how now my blog which has 600+ readership has got me known in and around Manchester, I have built myself contacts and a brand which has backboned putting out my design in Manchester. I am currently on a down period with the blog, but I have plans to venture into new places with US in the coming months, hopefully creating an official website, showcasing Manchester from my perspective.

osiris. In February of 2012 I was asked by Record label Osiris Music to be part of one of their releases. It was to design the artwork for an EP of two of their artists doing collaborative production. I thought this was a great opportunity to work with other types of creative people, seeing what they wanted their own music to be visualised like. I worked with the artist to create a concept, it was to represent all the songs on the Ep which centred around demonic possession and women. So we created a conceptual shoot, using projections of imagery and lighting effects, along with cosmetics and styling all done by myself we finally got the image we wanted. It took some time to get it just as the Label wanted it but all in all I think working on this breif gave me good industry practice how to let ideas flow but keep to someones vision not your own. The Ep is due released in July 2012.

will not be televised. Back in september of 2011 Manchester birthed brand new Hip Hop event Will Not Be Televised. The initial events were small capacity, cheap entry low key, but the popularity of the events and brand was soon to change. I started working with ‘WNBT’ back in late october, the idea was to give them an image that captured what they were about, a fresh faced, down to earth Hip Hop Night. Working with the promotion team Matt & Dean, we first created a illustrative televised flyer for ‘GZA’ event in November. The design I think was a good first move from the previous styles, not yet branding Televised to the full but it twisted things around from what they had been putting out there before. Following the first event, which was a great success, I have been Designing for ‘WNBT’ ever since. I have completely re-designed the brand, new logo, selective fonts, colour palettes. The brand has grown from 30 people in a local bar to large scale events hosted at Manchester Nightclub Sound Control, where there is a turn out of around 500 people every event. We have worked on a couple of UK tours, branding the northern events for Mr Esquire in both Leeds and Manchester. Now were moving into bigger and better things, looking at urban advertising, via sticker campaigns and blogging focusing heavily on social media. More exiting than that though were soon to releasing a ‘WNBT’ Ep featuring some of Manchester freshest Hip Hop, alongside the international superstars we have played host to in the past year. Working with a live event and a like minded team was and still is an amazing experience to be involved in. I have also had the opportunity to be involved with collaborative events through international sports brand Gola, working on posters and flyers for events in their Barnaby Street store in London, it has been a crazy amount of fun but for ‘WNBT’ the future is most definitely bright.

31.

S TI M U

U LATE

33.

T A L K S & L EC T U RES victoria sawden

I had met Vicky from Big Fish in second year during the dragons den task where she chose my presentation as her favourite and commented on my confidence as a speaker, so I was excited to see her work and what she had been up to at her agency Big Fish. Big Fish is a branding company based in Cheshire, of which Vicky has the position of Design Director. Victoria studied Illustration at Brighton School of Art. Her career has spanned both illustration and design across a wide range of prestigious projects including branding, packaging and retail work for Selfridges, book covers for Penguin and album cover illustration for Peter Saville. As far as her work for Big Fish goes I absolutely adored the GU branding, but her most inspiring work was the design for penguin book covers series. I particularly liked the cover for the shipwrecked men, her illustration style inspired me to get back into hands on techniques during my Egle brief.

stephen raw

Stephen Row came in to show and tell us about his current and past work. Having not been familiar with Stephens work I didn’t not know what to expect, but as soon as he hit the points about working with the community I knew this was a beneficial talk for myself, as in the future I would love to be able to use my skills to work with children and others. Stephen was born in London in 1952, and since returning from his role teaching design in Papua New Guinea he has worked freelance as a graphic artist and designer in Manchester. Stephen’s work is varied, from paintings in exhibitions through to cover designs for Carcanet Press and his commercial lettering for a variety of clients, including leading publishers, architects and design groups throughout Europe. ‘Fundamental to all my artwork’ Stephen says, ‘is a love of language and how that language is given a visual dimension through signs we simply call letters: never-failing sources of inspiration. Letters are images in themselves and, for me, that’s more than enough to be getting on with.’ His collaborative work with poet Carol Anne Duffy was a good source of inspiration seeing how two creative minds can create something beautiful. He spoke about his experimentation with different materials and mediums, using clay, light insulations and various other ways to present his work. Stephens next project is working on the coin designs for this years olympic series, it will be interesting to see his designs on such a significant artefact.

35. Elizabeth Gilbert I have had many struggles over the final year about trying to make every project better than the one that has gone before it. Elizabeth Gilbert is an American writer, who recently had much success from her Novel ‘Eat, Prey Love.’. Her talk, in a nutshell, was about trying to keep the status quo going after you have reached a peek in your creative career, I could relate to what she was saying a lot. Elizabeth goes on to talk about the associated negativity with the creative industry, how most of the time being truly creative will in so lead you to your death, according to what has gone before. But, she challenges this idea by looking back through history at various creative minds. She takes you back to the time of Ancient greece and their idea of what it was to be creative. The ancient greeks believed those who had a creative gift were blessed to have beside them, or ‘in the walls of their studio’ a genius, rather than being the genius themselves. By taking away the genius from the inner self, you lessen the ego and give the pressure of a creative gift half its burdens, so for example if one was to do a bad piece of work, it was half the fault of the genius, but if one were to do a successful peace of work, it would also be half of the work, putting less pressure on the artist. I think it’s nice to look at creativity in this way, as I always seem to have a fear of people liking my work, and at times it has restricted my creative flow and ideas. Elizabeth makes you aware that by being creative and doing what you love, you have done your half of the bargain, leave the rest to your good old friend, the genius.

richard preston

It was during the second term following a crit session with Clinton where I begun to collect and research in very precise and intense ways. We were set a task to put ourself in the minds of a stereotypical character of our choice, having chosen to become a serial killer I was very intense and particular during my collecting and finding information. So when researching for my museum of trees brief I really did leave no leaf unturned and set out to find out everything there was to know about trees. During research I came across a tree lover Richard Preston, he had given a talk which classified trees in a whole new light. It was truly fascinating to find out that a tree is the tallest living organism on earth, when I thought about it. It did seem obvious but I had not before pondered what was above my head apart from the sky. Richard went on to talk about how we are making new discoveries everyday, only recently had the worlds largest tree actually been found, and new species are sourced everyday. He goes on to talk about the magic of trees growing from a tiny seed, they support vast ecosystems -- and are still, largely, a mystery.

lucy mcrae

I have been very much interested in fashion and design of the body since I begun studying art forms around 6 years ago and during research for my pheromone branding brief I was introduced of Lucy McRae and her work, more specifically her work on scent and attraction. Lucy has a background in architecture but was trained classical ballet and put her focuses into fashion design, she describes herself has having “A fascination with the human body” Working and training in an electrical field she wanted to look into the future and ask what could exists. She created a concept for what would be known as an ‘electronic tattoo’ which reacts to touch and sensory activity around it, her ideas seemed to combine a distinct creative style with great technological knowledge. During creating my own concept and branding for my pheromone range, Lucy’s theory of biology and technology helped me to create a visual that balanced out both elements. I was selling a product that was derived from creative ideas, but ultimately it was the products physical qualities that were being branded. Lucy talked about a project she took upon in her apartment to ‘create visual imagery revoking human evolution’ anther biology meets technology exploration. Lucy has worked with international pop start Robyn, who also shares her ideas of exploration, defining her goals as an ‘obsession with the idea of blurring the perimeter of the body’. Ultimately Lucy is an example of a connection of nature and modern advancements, currently asking the question ‘What if we could programme the scent of our bodies, to attract?’

s t e f a n S a e gm e s i t e r

I had been aware of the work of Stefan Saegmesiter for a good few years before id really considered looking into his work further. Stefan is an austrianNew York based designer and typographer. In 1993 he opened Saegmesiter Inc. and from there went on to design artwork for many a famous name most famously Lou Reed and The Rolling Stones. This specific talk was centred around Stefan’s company sabbatical. I had not been familiar with the phrase until now but was soon to be informed it simply meant to take a break from work in this case Stefan was taking a year out, during which time the company would completely shut and no orders would pass through the door. I was inspired by the shared love of the combination of music and design that myself and Stefan share. I could relate well to what he was saying about adapting to the things you love, then over time they become boring, I could relate to this need to explore beyond your work in order to make your work better. Having to think about making the transaction from university life into a career the talk was a good body of wisdom to follow in the future. So what does stefan do during these years out? Well, he tries to get away from his place of work and explore more adventurous landscapes, such as the far east. Whilst in Bali on sabbatical he created a mosquito repelling typeface and also created a collection of 99 stray dog t-shirts representing his despair towards being attacked by them everyday. The back read “So many dogs, so few recipes”. I love how he relates his own personal experiences into his work, something I do a lot and really get the most out of my design from doing so. His love for design in different mediums not only graphic’s comes through too. One of his pieces designed for the studio in new york was the Compass table. The table was filled with hundreds of compasses, custom expresso glasses with magnetic bases were made and this when placed onto the table caused the compasses to rotate. The talk takes a more corporate thinking turn when stefan presents the ‘Casa de Musica’ identity design, making the statement that ‘In branding, sameness is overrated’. It is inspiring to see branding strategy questioned so in future when I am creating branding concepts, I know that it doesn’t always have to be the same.

37.

mena trott

s e b a s t i a n d e t e r d i ng It was during my project to brand my all new invented pheromone range that I had to question the morality of my design every corner I turned. I knew it was such a controversial thing to put out there, and having collected the facts and scientific information it was how I put this across to the world without being too excessively provocative, yet still maintain what I was trying to achieve with the brand. Sebastian Deterding’s talk explores the idea of morality in design and technology. He says, in order to find out about morality in design one much ask themselves several questions, but there is no wrong or right answer to this as morality comes from personal values, everybody thinks differently. So first one must ask themselves ‘What are your intentions?’ He uses the example of nissans new eco dashboards. As these devices were there to promote less fuel consumption by creating a system by which drivers would compete with other drives to be the most energy and fuel efficient, the intentions were clearly off good ethics, but there was a negative effect. There was an increased number of drivers running red lights, and an increased number of accidents due to this, as drivers were becoming so competitive they would do anything to minimize fuel consumption. He then goes on to question ‘What are the effects? (long term, unintentional). One perfect example of this he uses is the ‘Freedom programme’. Freedom was a programme made to shut off ones internet activity for a period of time so you can simply get on with your work without distractions. But the negativity of such device is saying we have no control, if we can not discipline ourselves to do one set task then what on earth is the world coming to. I could relate to so much of this talk trying to balance working and the distractions of the internet when researching was a challenge, as I love to absorb information and the web allows me to do so. He then asks “What values to we use to judge?” thinking about what we ourselves believe to be ethical. He uses the example of Aristotle’s views on how we life life to present this as a general idea. () meaning virtue, living life to your full potential is Aristotle’s vision of a his good life, which then brings us to the question “What vision of the good life do your designs convey?”, showing that even if you have no intentions it is impossible to not communicate, it is impossible to not persuade. Sebastian uses a conclusive quote from Peter Paul Verbeek “Things carry morality because they shape the way in which people experience their world and organize their existence, regardless of whether this is done consciously and intentionally or not, Designers..materialize morality.” So finally to be able to design wholesome design, design that even if the intentions don’t always turn out well, ask yourself “What vision of the good life do you want to live?” only then will design live up to your own levels of morality.

elephant.

Elephant is a quarterly magazine on contemporary art and visual culture. Featuring up-to-the-minute visual material, fresh faces and original voices, the magazine covers and uncovers new trends and talent in contemporary visual culture. Through the magazine I went online to visit the website, which is part of Frame collective publications, which also includes FRAME and MARK magazines. The website offers a News section which showcases current exhibitions, designs in relation to art, interior and architecture. I have been using this website to keep up to date with current design trends things such as graduate student Erik Olovsson who launched his own design office in a unique space: a self-propelled mobile studio or when Dr Martins created unique pop up store in London. Either way it was a great source of anecdotal reads, which gave a more personal angle on various creative projects from around the world. Frame online also has a great feature page called ‘Agenda’ which contains a calendar of the months events and happenings all in relation to current art and design, it has been such a good source for planning reads, trips etc as in third year there has been very little time to leave the desk or drift away from project work. I’ve also bought a couple of digital versions of Mark magazine, despite its content being architectural and interiors the design and presentation of the magazine is very well designed, and viewing a magazine on an online format helped me when considering ideas for the SEVN brief. The site also has a store with a great selection of design books, due to each one being a small bank loan, I only managed to purchase a book called ‘Dress Code’ which has inside some of the worlds most amazing in-store designs.

39.

websites & blogs

d e s i gn b l o g

Design blog was a fantastic source of quick fire inspiration throughout my final year. The Blog only begun in late 2011 so it has only been an inspiration for a short time. During my branding and packaging brief I found lots of inventive packaging designs, both from current students and professionals, also tracing back each peace of work to the designers and finding some really inspiring creatives. Design blog is almost a little independent design community online and throughout my 9 months of following I have come across some posts that inspired my work and thinking. One post which caught my eye back in March was the work of Pedro Campiche. Pedro’s work is very typographic but in a hands on craft type of way. His work entitled ‘Use Less’ is a peace of typographic installation, its nice to type outside of the four sides of a peace of paper. Over the festive season Design Blog introduced me to a spectacular peace of product and package design. A collaborative project primarily by designer Ade Chong, the team put together a very limited run of special Christmas kits for company called Manic. Each item is certified hand-made. This kit holds all of Manic’s secret ingredients for a remarkable Christmas. Consumed correctly, this bundle will produce the most magical effects — eternal youth; a keen nose to guide you to the nearest bar; an outstanding sense of humour; and an insatiable desire to be merry. The design and branding was spot on, had a earthy rustic meets modern feel to it, really thought the black labels on the Kraft brown boxes stood out and made the product seem classic.

u 0 c o mm i nu t y Urban Outfitters has been a very successful fashion brand for a good few years now, retailing all over the world and always setting style and design trends for the industry. As well as having its online site with store and events etc, Urban has created a new sub-site called the UO Community. UO Community is a blog like section of the site showcasing art, design fashion, places that the team at Urban want to share. The site is a good place to keep up to date with your local design scene, as many stores across the country also host exhibitions and events. As the site is a relatively new addition there is not yet much content but there is a nice section of interviews from various designers and artists, including fashion designer Henry Holland. Urban Outfitters does many collaboration projects with designers one of which was their ‘Book Club’ project. Ten designers each designed a bookmark to give away with purchased books, each designer was interviews about there design. This is available to read on the UO Community. Michael Willis, London based graphic Artist created a design he said his design “is an homage to the great movie posters of the ‘80s; bringing a little slice of Hollywood to your very own book.”. There is also a section to catch all the extra and behind the scenes images from the photo shoots and lookbook. As I have a keen interest in photograph, especially fashion I really appreciated this little bit extra.

41.

chemical r

Having been very involved and interested in design for music throughout my time at university I always thought it relevant to keep up to date with what was on the newest Ep and album releases. Chemical Records is an online music store for Urban and Electronic music genres. Chemical presents itself as an online ‘Music lifestyle store’ so if there is anywhere to find out whats on the scene design wise, it would be on Chemical. As the store has a section dedicated solely to EP releases the designs are much more conceptual than if for example you looked on HMV’s online store. It was though Chemical I was introduced to the work of Ashes 57. Her album art has been on the likes of Kyrpitic Minds and Swamp 81 EP covers and she has done numerous flyer designs for various club nights. Having been working on similar projects I emailed her for some advice and she replied with a full bodied email about tips on freelancing, was nice to get some real solid advice from someone who knows.

43. nj a n l .

Not Just Another Label is the pinnacle source for emerging designers and avant-garde fashion brands a virtual showroom gives you the advantage of cutting out middlemen and provides users with a direct link between the designer and the most renowned stylists, buyers, celebrities and media representatives. I came across the site when researching fashion marketing for my Manchester fashion brand. The site is a great source of creative inspiration from a pool of talented people who’s work you just wouldn’t see anywhere else. The Community section of the site has a very useful directory feature where you can search for different creative people in industry such as photographers, contact showrooms and independent stores. The sites ‘blog’ section called ‘Blackboad’ also provides up to date fashion indsutry news with some take on graphic design as well. I discovered shoe design Andria Chaves work through ‘Black sheep directory’ her designers are modernist and geometric, very different and inspired some of my work to take a geometric twist.

designers & artists Who? Susann Stefanizen Where From? Berlin, Germany. What Education? Background in fine art, studied in Berlin. Favourite piece of work? Tagesspiegel Literary Supplement Editorial Design UdK Berlin 2010/11 Why ? Simple Two colour design Hand done typography Noise effect on images Creative header type Simplistic, effective three column grid Claim to fame? Missy Magazine â&#x20AC;&#x201C; May Issue 2011 How Susann inspired me? I came across her work in Missy Magazine, her experiments with paper and craft led me to a more hands on approach during my packaging design project.

S us a nn S t e f a n i z e n

my dead pony uk.

Who? My Dead Pony (Raphael) Where From? Brussels, Belgium. What Education? Self taught artist Favourite piece of work? Today I couldn’t face the world so I went on tumblr Why? Effective colour palette Illustrative style Hand drawn type Can relate to the quote Claim to fame? COMPANY Magazine How ‘’ inspired me? My dead pony has a very unique illustrative style of working. It was inspiring to see someones style across many different mediums and see it reflected in a commerical way in company magazine.

45.

Who? Michael Willis & Lindsay Gooden Where From? London, UK. What Education? London St Martins. Favourite piece of work? With Sensation Why? Bold & Bright Kitsch Style Mixed Media Garish type Claim to fame? Designed shirt print for ASOS.com How ‘’ inspired me?

Panther club.

Who? Susann Stefanizen Where From? Berlin, Germany. What Education? Background in fine art, studied in Berlin. Favourite piece of work? Tagesspiegel Literary Supplement Editorial Design UdK Berlin 2010/11 Why ? Simple Two colour design Hand done typography Noise effect on images Creative header type Simplistic, effective three column grid Claim to fame? Missy Magazine â&#x20AC;&#x201C; May Issue 2011 How Susann inspired me? I came across her work in Missy Magazine, her experiments with paper and craft led me to a more hands on approach during my packaging design project.

bronco.

47.

Ian Ruhter Where From? Los Angeles, USA. What Education? William Dunniway Workshops Favourite piece of work? Blonde GIrl Why? Texture of skin Muted sepia tones

AC U M U L A T E

51.

fashion. I had met Vicky from Big Fish in second year during the dragons den task where she chose my presentation as her favourite and commented on my confidence as a speaker, so I was excited to see her work and what she had been up to at her agency Big Fish. Big Fish is a branding company based in Cheshire, of which Vicky has the position of Design Director. Victoria studied Illustration at Brighton School of Art. Her career has spanned both illustration and design across a wide range of prestigious projects including branding, packaging and retail work for Selfridges, book covers for Penguin and album cover illustration for Peter Saville. As far as her work for Big Fish goes I absolutely adored the GU branding, but her most inspiring work was the design for penguin book covers series. I particularly liked the cover for the shipwrecked men, her illustration style inspired me to get back into hands on techniques during my Egle brief.

dip- dye

j e r e m y s c o tt

tribal

53.

nd american apparel

typography.

upperpcase

interact

urban

ive

55.

Daniloff

photography. I had met Vicky from Big Fish in second year during the dragons den task where she chose my presentation as her favourite and commented on my confidence as a speaker, so I was excited to see her work and what she had been up to at her agency Big Fish. Big Fish is a branding company based in Cheshire, of which Vicky has the position of Design Director. Victoria studied Illustration at Brighton School of Art. Her career has spanne

female form

57.

artifacts. I had met Vicky from Big Fish in second year during the dragons den task where she chose my presentation as her favourite and commented on my confidence as a speaker, so I was excited to see her work and what she had been up to at her agency Big Fish. Big Fish is a branding company based in Cheshire, of which Vicky has the position of Design Director. Victoria studied Illustration at Brighton School of Art. Her career has spanned both illustration and design across a wide range of prestigious projects including branding, packaging and retail work for Selfridges, book covers for Penguin and album cover illustration for Peter Saville.

vintage

airmax

59.

black swan

dark comedy

noir. 61.

film & video.

fine art & craft.

interior & landscape.