BRAND GUIDELINE V.1 Vanya Silverten Brand Collection
VANYA SILVERTEN HONOURING THE PATH OF LOVE
DESIGN AND BRAND GUIDELINES Website: www.vanyasilverten.com
DESIGN AND BRAND GUIDELINES
TABLE OF CONTENT 01 IN TRO DUCT ION
SECTION 1 OUR COMPANY LOGO
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The Company Letterhead The Company Business Cards The Envelope Logo Placement
Introduction The Logo Application Clearspace and computation Minimum Logo Size
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SECTION 1 CORPORATE TYPOGRAPHY
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The Corporate Fonts Primary Font Secondary Font Font Hierachy
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SECTION 1 CORPORATE COLOR SYSTEM Introduction The Logo Application Clearspace and computation Minimum Logo Size
VANYA SILVERTEN Vanya Silverten Corporate Brand Guidelines Version: v2 // 2018
SECTION 1 CORPORATE STATIONERY
SECTION 1 CORPORATE GRID SYSTEMS Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
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SECTION 1 COMPANY CONTACT Introduction The Logo Application Clearspace and computation Minimum Logo Size
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SECTION 1 CORPORATE LOGO
Introduction The Logo Application Clearspace and computation Minimum Logo Size
02
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
03
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
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SECTION 1 CORPORATE STATIONERY
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The Company Stationery The Business Cards The Letterhead
SECTION 1 GRID SYSTEMS
06
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
SECTION 1 COMPANY CONTACT
Summary Contact
A BRAND & THE DESIGN THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Vanya Silverten´s corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Vanya Silverten´s commitment to quality, consitency and style. The Vanya Silverten brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Vanya Silverten name and marks.
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Vanya Silverten Corporate Brand Guidelines
Vanya Silverten Corporate Brand Guidelines
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
SECTION 1 CORPORATE TYPOGRAPHY
03
The Corporate Fonts Primary Font Font Hierachy
SECTION 1 CORPORATE COLOR SYSTEM
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Introduction Primary Color System Color Codes
2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Brandon Grotesque Bold.
VANYA SILVERTEN
LOGO LIGHT VERSION
VANYA SILVERTEN The Logo Light Version will be used when the backround color ist dark colored.
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The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
Summary Contact
CLEARSPACE Full Logo
Logo Symbol
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SECTION 1 COMPANY CONTACT
is Brandon Grotesque Bold and has also been chosen to compliment and balance perfectly with the logo symbol.
CLEARSPACE
1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a grey square backround.
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VANYA SILVERTEN
THE INTRODUCTION
It has a particular relationship with the Vanya Silverten name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface
SECTION 1 GRID SYSTEMS
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
The Company Stationery The Business Cards The Letterhead
SECTION 1 CORPORATE LOGO The Vanya Silverten Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
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SECTION 1 CORPORATE STATIONERY
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Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
LOGO DARK VERSION
VANYA SILVERTEN
MINIMUM LOGO SIZES Full Logo Minimum Size: 20mm x 3.33 mm
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
VANYA SILVERTEN 40 mm
VANYA SILVERTEN
30 mm
VANYA SILVERTEN
20 mm
The Logo Dark Version will be used when the backround color ist light colored.
Vanya Silverten Corporate Brand Guidelines
Vanya Silverten Corporate Brand Guidelines
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
03
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
04
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
CONTEXT TEXT AND INNER HEADLINES
Caption Text
Bold
The Font The old posters and signs in the traditional neighborhood of Buenos Aires called Brandon Grotesque inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Brandon Grotesque and set it free, under a free,
A B C D E F G H I J K L M
Headlines Copytext
HEADLINES AND TYPOBREAKS
Sublines Sections
Big Headlines and Title
n o p q r s t u v w x y z
N O P Q R S T U V W X Y Z
Sequencer and Title for Marketing
a b c d e f g h i j k l m n o p q r s t u v w x y z
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Vanya Silverten Typo
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VANYA SILVERTEN TYPO
Brandon Grotesque Regular - Capital Letters 10pt Type / 10pt Leading
VANYA SILVERTEN TYPO Helvetica - Capital Letters 16pt Type / 16pt Leading
VANYA SILVERTEN
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THE HEADER Helvetica - Capital Letters 48pt Type / 48 pt Leading
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Vanya Silverten Corporate Brand Guidelines
Vanya Silverten Typo Lato Regular 8 pt Type / 11 pt Leading
Helvetica - Capital Letters
A B C D E F G H I J K L M
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Summary Contact
6 pt Type / 9 pt Leading
a b c d e f g h i j k l m
Figures
SECTION 1 COMPANY CONTACT
Lato Regular
N O P Q R S T U V W X Y Z
Regular
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PRIMARY FONT : BRANDON GROTESQUE
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SECTION 1 GRID SYSTEMS
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Copy Text
T HE C O R P O R ATE FO N TS AND T Y P O G R A PH Y
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The Company Stationery The Business Cards The Letterhead
SECTION 2 CORPORATE TYPOGRAPHY
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Vanya Silverten communications. We have selected Brandon Grotesque and Source Sans Pro, which helps inject energy and enthusiasm into the entire Vanya Silverten communications, as the primary and secondary corporate
SECTION 1 CORPORATE STATIONERY
Vanya Silverten Corporate Brand Guidelines
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
03
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
04
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
05
SECTION 1 GRID SYSTEMS
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
06
SECTION 1 COMPANY CONTACT
Summary Contact
SECTION 3 CORPORATE COLOR SYSTEM T HE PR I M A RY C O LO R SYSTEM A N D C O LO R C O D ES
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A BRAND IS GROWING UP.
COLOR CODES
CMYK : C000 M020 Y100 K000 Pantone : 297C
Color Tones Color plays an important role in the Vanya Silverten corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Vanya Silverten brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always
100 %
80 %
60 %
40 %
20 %
D R IVE . I M PACT. I N S I G H T. PER FO R M A N CE .
Gradient Red Gradient
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COLOR CODES
CMYK RGB
: C40 M23 Y23 K0 : R156 G175 B183
Color Tones 100 %
80 %
60 %
40 %
20 %
Gradient Silver Gradient
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Vanya Silverten Corporate Brand Guidelines
Vanya Silverten Corporate Brand Guidelines
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
SECTION 1 CORPORATE TYPOGRAPHY
03
The Corporate Fonts Primary Font Font Hierachy
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 4 CORPORATE STATIONERY
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The Company Stationery The Business Cards The Letterhead
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THE COMPANY BUSINESS CARDS AND LETTERHEAD
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SECTION 1 CORPORATE STATIONERY
SECTION 1 GRID SYSTEMS
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Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
SECTION 1 COMPANY CONTACT
Summary Contact
V ANYA SILV E RTE N
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Peter Jackson Creative Director
Main Street 4th 2515 Los Angeles United States
Honouring the Path of Love
P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com
Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States
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THE COMPANY BUSINESS CARDS
THE COMPANY LETTERHEAD
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Explanation: This shows the approved layouts with the primary elements of the Vanya Silverten stationery system for business cards.
Explanation: This shows the approved layouts with the primary elements of the Vanya Silverten stationery system for the front- and backside of the letterheads.
Usage: The business cards will be used for all official contact and communication of Vanya Silverten company. Insert the Vanya Silverten letterhead and send your documents throughout the world.
Usage: The letterhead will be used for all official communication that is going out of Vanya Silverten company.
VA N Y A S ILV E R T E N Honouring the Path of Love
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PARAMETERS LETTERHEAD Dimensions 210 x 297 mm Paper Weight 400g/m Uncoated white
Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States
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PARAMETERS BUSINESS CARDS
PARAMETERS STATIONERY
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Dimensions 85 x 55 mm Dimensions 85 x 55 mm 210 x 297 mm
Weight 400g/m Uncoated white
Print CMYK
Vanya Silverten Corporate Brand Guidelines
Paper Weight 400g/m Uncoated white
Vanya Silverten Corporate Brand Guidelines
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
03
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 5 GRID SYSTEMS PRINT
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SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
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SECTION 1 GRID SYSTEMS
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
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SECTION 1 COMPANY CONTACT
Summary Contact
A4 VERTICAL GRID SYSTEM EXAMPLES
THE BASIC PRINT GRID SYSTEM GUIDE FOR VANYA SILVERTEN COMPANY THE COMPANY GRID SYSTEMS
In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images,
PAGE GRID SYSTEM EXAMPLES
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glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
Explanation: Use Grids to organize elements in relation to a page or other graphic elements.
Vanya Silverten Corporate Brand Guidelines
VERTICAL PAGE GRID SYSTEM EXAMPLES
Vanya Silverten Corporate Brand Guidelines
Explanation: This shows an approved layouts with a typography grid for a DIN A4 page size.
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You are here:
01
SECTION 1 CORPORATE LOGO
Introduction The Logo Application Clearspace and computation Minimum Logo Size
02
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
03
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
04
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
SECTION 5 GRID SYSTEMS SCREEN THE BASIC SCREEN GRID SYSTEM GUIDE FOR VANYA SILVERTEN
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SECTION 1 GRID SYSTEMS
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Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
SECTION 1 COMPANY CONTACT
Summary Contact
TABLET VERTICAL GRID SYSTEM EXAMPLE
VANYA SILVERTEN
Example: Tablet
VANYA SILVERTEN
SCREEN HORIZONTAL GRID SYSTEM EXAMPLES
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Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of Vanya Silverten.
Vanya Silverten Corporate Brand Guidelines
Vanya Silverten Corporate Brand Guidelines
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You are here:
01
SECTION 1 CORPORATE LOGO
Introduction The Logo Application Clearspace and computation Minimum Logo Size
02
SECTION 1 CORPORATE TYPOGRAPHY
03
The Corporate Fonts Primary Font Font Hierachy
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
04
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
05
SECTION 1 GRID SYSTEMS
06
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
SECTION 1 COMPANY CONTACT
Summary Contact
SECTION 6 CONTACT AND SUMMARY
THANK YOU!
A SHORT SUMMARY
CONTACT
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For further information please contact: Mark Anderson Marketing Vanya Silverten E: info@design-inc.com P: +01.132.4567.890
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Vanya Silverten Corporate Brand Guidelines
Vanya Silverten Corporate Brand Guidelines
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HONOURING THE PATH OF LOVE Vanya Silverten Brand Collection
THANK YOU FOR ATTENTION!